❖ Technical feasibility Report of Ecommerce Business.

Materials Requirements:

1. The right product: Selling what the target market wants to buy is always easier to sell the
product and expand the business.

2. A strong branding strategy: Branding includes basics like the Website name for online
business and logo, and extends to the customer service philosophy.

3. A fully-optimized website: The best ecommerce websites feature easy navigation, readable
texts, clear product images, easy to load cart, simple checkout process, compatibility across
multiple devices and fast loading times.

4. Find the Right Vendors: You’ll have a lot of competition selling products online, so it’s in
your best interest to find the best quality and best prices for the products you sell or materials
you use to create your products. Shop around until you find a vendor you want to do business
with long-term.

5. Easy signup/sign in and path to payment: On the topic of reducing friction to the site, to
avoid lengthy registration forms. To Get their name, email address, and payment information
—just the essentials. One way to make it super easy for customers to complete the purchase
is to integrate sign-in options like Facebook or Google these things are must. And also
maximize the payment option through various payment modes.

6. A referral or affiliate program: As Online business will get more exposure this way, as
affiliates
help put the products in front of many people which might not have otherwise been exposed to
Practical No : 09
Aim: Technical feasibility Report of Ecommerce Business.
Materials Requirements:

1. The right product: Selling what the target market wants to buy is always easier to sell the
product and expand the business.

2. A strong branding strategy: Branding includes basics like the Website name for online
business and logo, and extends to the customer service philosophy.

3. A fully-optimized website: The best ecommerce websites feature easy navigation, readable
texts, clear product images, easy to load cart, simple checkout process, compatibility across
multiple devices and fast loading times.
 4. Find the Right Vendors: You’ll have a lot of competition selling products online, so it’s in
your best interest to find the best quality and best prices for the products you sell or materials
you use to create your products. Shop around until you find a vendor you want to do business
with long-term.

5. Easy signup/sign in and path to payment: On the topic of reducing friction to the site, to
avoid lengthy registration forms. To Get their name, email address, and payment information —
just the essentials. One way to make it super easy for customers to complete the purchase is to
integrate sign-in options like Facebook or Google these things are must. And also maximize the
payment option through various payment modes.

6. A referral or affiliate program: As Online business will get more exposure this way, as
affiliates help put the products in front of many people which might not have otherwise been
exposed to

7. A well-defined returns policy: A well-defined return policy that can be easily located on
your
website will save you time and headaches in the future. The last thing you want is for your
customers to be left with a negative impression over return policy confusion
7. A well-defined returns policy: A well-defined return policy that can be easily located on your
website will save you time and headaches in the future. The last thing you want is for your
customers to be left with a negative impression over return policy confusion

Labor

• While every business has different needs, there are a few key ecommerce employees
that every online store should have:

• General manager: The main duties of the general manager all work together to keep the
business running smoothly. They deal with partners, handle administrative tasks, manage the
rest of your team and provide mentoring or support, and help solve any problems that may
arise. They know everything that’s happening with your business at any given time.

• Business strategist: The business strategist will help you wisely manage your growth in
the
industry to ensure your future successes. They examine any data gathered by your company
to understand your position in the overall marketplace.

• Channel lead: The channel lead will look for strategic opportunities to expand the
number of
channels you sell through, including your own website, marketplaces on Amazon or eBay,
and on social media sales apps. Finally, the channel lead is responsible for making sure your
customers get what they need, when they need it.
• Supply chain specialist: This person will manage the logistics behind shipping, ensure
that
product procurement runs smoothly, and help to manage your warehouse or wherever you
store inventory. Without them, delays and missing shipments could hurt the possible success
of your business.
 Labor

• While every business has different needs, there are a few key ecommerce employees that
every online store should have:

• General manager: The main duties of the general manager all work together to keep the
business running smoothly. They deal with partners, handle administrative tasks, manage the rest
of your team and provide mentoring or support, and help solve any problems that may arise.
They know everything that’s happening with your business at any given time.

• Business strategist: The business strategist will help you wisely manage your growth in the

industry to ensure your future successes. They examine any data gathered by your company to
understand your position in the overall marketplace.

• Channel lead: The channel lead will look for strategic opportunities to expand the number of
channels you sell through, including your own website, marketplaces on Amazon or eBay, and
on social media sales apps. Finally, the channel lead is responsible for making sure your
customers get what they need, when they need it.

• Supply chain specialist: This person will manage the logistics behind shipping, ensure that
product procurement runs smoothly, and help to manage your warehouse or wherever you store
inventory. Without them, delays and missing shipments could hurt the possible success of your
business.

Digital marketer: This person will be able to write powerful copy that converts potential
customers to loyal ones, manage your SEO, and create marketing strategies for future growth.
They’re also often the first point of contact for many customers which will allow them to
monitor how your brand is perceived by the public.

• Customer service: This person will work closely with the digital marketer to tailor a
specific
voice for your brand

• Software engineer: They’ll ensure the process of shopping and buying on your website
will
run smoothly and quickly without any hiccups that could turn customers away. Your software
engineer should also have an innovative mind to keep your website on the cutting edge, so
that you can evolve and trend-set in rapidly changing industries.
• Accountant: This person can help you manage your expenses, advise you when you can
hire
more staff, help you calculate taxes and more. They’ll be key to growing your business in the
future.
Digital marketer: This person will be able to write powerful copy that converts potential
customers to loyal ones, manage your SEO, and create marketing strategies for future growth.
They’re also often the first point of contact for many customers which will allow them to
monitor how your brand is perceived by the public.

• Customer service: This person will work closely with the digital marketer to tailor a specific
voice for your brand

• Software engineer: They’ll ensure the process of shopping and buying on your website will
run smoothly and quickly without any hiccups that could turn customers away. Your software
engineer should also have an innovative mind to keep your website on the cutting edge, so that
you can evolve and trend-set in rapidly changing industries.

• Accountant: This person can help you manage your expenses, advise you when you can hire
more staff, help you calculate taxes and more. They’ll be key to growing your business in the
future.

 Transportation or Shipping

As customers increasingly expect same-day delivery of goods delivered to their homes, a

massive surge in e-commerce has disrupted the global supply chain and transformed industrial
transportation networks. To meet demand, companies are looking for a faster and more efficient
way to ship goods to consumers. • Ecommerce Shipping Options

1. Free shipping

2. Flat rate and table rate shipping

3. Live rates from a carrier

4. Mixed and alternative strategies

• Shipping Items Sold Online:

1. Make an online sale.

2. Determine which products to package and the total size and weight.

3. Confirm the shipping destination.

4. Determine which shipping carrier is being used and calculate the shipping cost. 5. Send the
package out via the appropriate carrier.
• Ecommerce Shipping methods:

1. Integration With other Automobile Companies for Rental services would be best option for
any online business

2. Affordable shipping that will be delivering in over as much as Pin codes should be
considered.

3. Easy and fast services of shipping

4. Commercial Vehicle (Cv) Should be considered for the hub-to-spoke transportation

requirements, the vehicles should be fitted with the advanced features like OTP lock, CCTV
cameras, load sensors and telematics system in line with the exacting demands of the e-
commerce industry.

5. Consider vehicles that meet hub-to-hub-to-spoke transportation and end-to-end delivery

requirements, like tata motors is an example of service provider for Ecommerce business.

 Physical Location

Successful eCommerce marketing involves understanding where your target market is located
and using insights about them to your advantage. It is imperative to understand the concepts that
power of location-based marketing.

• Why Have a Physical Location?

Regardless of what industry you serve, having a physical location can make or break your
business. Finding a place that fits your brand image and company culture is crucial when
achieving your business goals. Our buying behavior may be moving online, but many external,
offline factors influence our purchasing decisions. Technology plays a major role, and it’s
critical for businesses to keep up with the latest tech trends.

• Benefits of Having a Physical Presence

It may seem daunting for businesses that operate primarily online to venture out and find a
physical location to host their operations. However, the benefits of having an offline presence
will be well worth the investment.

New businesses that launch as digital-native or online-only retail services have the advantage of
testing out new products, establishing a business structure, and building a following without
sinking a ton of cash into their initial concept. But, when these businesses succeed, it often
becomes necessary to open a physical location in order to continue growing. Are you in a
position. your physical storefront won’t replace your e-commerce site. It’s important to translate
your online branding to the in-store experience

 Technology

Technologies Needed to Start an eCommerce Store

• Domain Name

First, you will need to register a domain name for your business. This should be as close as
possible to your business name and related to the products that you sell. Additionally, it should
be memorable and easy to spell.

• Secure (SSL) Certificate

An SSL certificate allows for secure communication between the user’s web browser and the
server that is hosting your website – in some cases, the web hosting company will be able to
provide this for you.

• Web Hosting

Following on from this, you will also need to select a host so that your website can be hosted on
a server. It is important that you opt for established and reputable hosts like Smart Hosting for
high speeds, uptime, and reliability – key aspects of a successful e-commerce business.

• Internet Merchant Account (IMA)

An IMA is an internet ready bank account that will allow you to handle transactions online.
These can be set up by high street bank accounts.

• Payment Service Provider (PSP)

A PSP, or payment gateway, may provide their own payment pages or self-hosting the pages of
your checkout. You may be recommended a PSP by your bank when opening an IMA, but

it is a good idea to shop around for the best deals.

• Social Media

Social media can be an incredibly powerful tool for e-commerce stores to use to generate
interest and awareness about the store, run promotions, share content and to communicate
directly with your target audience. You can also provide direct links to purchase the products
from your e-commerce store.

Conclusion:
Hence I have Prepared Technological feasibility report for my Ecommerce Business Enterprise.