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    Uji Hipotesis Peni

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    Deni Sugandi
    The document discusses testing hypotheses about the relationships between quality, brand image, satisfaction, and loyalty. It performs several regression analyses and reports the results, which support the hypotheses that quality and brand image positively influence satisfaction and loyalty both directly and indirectly through satisfaction.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Uji Hipotesis Peni

    Uploaded by

    Deni Sugandi
    5 views8 pages
    The document discusses testing hypotheses about the relationships between quality, brand image, satisfaction, and loyalty. It performs several regression analyses and reports the results, which support the hypotheses that quality and brand image positively influence satisfaction and loyalty both directly and indirectly through satisfaction.

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    6. Uji Hipotesis Peni

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    The document discusses testing hypotheses about the relationships between quality, brand image, satisfaction, and loyalty. It performs several regression analyses and reports the results, which support the hypotheses that quality and brand image positively influence satisfaction and loyalty both directly and indirectly through satisfaction.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    5 views8 pages

    Uji Hipotesis Peni

    Uploaded by

    Deni Sugandi
    The document discusses testing hypotheses about the relationships between quality, brand image, satisfaction, and loyalty. It performs several regression analyses and reports the results, which support the hypotheses that quality and brand image positively influence satisfaction and loyalty both directly and indirectly through satisfaction.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    LAMPIRAN 6

    PENGUJIAN HIPOTESIS DAN ANALISIS JALUR

    Pengujian Hipotesis X1 dan X2 terhadap Z

    REGRESSION
    /MISSING LISTWISE
    /STATISTICS COEFF OUTS R ANOVA
    /CRITERIA=PIN(.05) POUT(.10)
    /NOORIGIN
    /DEPENDENT kepuasan
    /METHOD=ENTER kualitas_produk citra_merek.

    Regression

    Variables Entered/Removeda
    Variables Variables
    Model Entered Removed Method
    1 citra_merek, . Enter
    kualitas_produkb
    a. Dependent Variable: kepuasan
    b. All requested variables entered.

    Model Summary
    Adjusted R Std. Error of the
    Model R R Square Square Estimate
    1 .945a .892 .890 6.365
    a. Predictors: (Constant), citra_merek, kualitas_produk
    ANOVAa
    Model Sum of Squares df Mean Square F Sig.
    1 Regression 32583.657 2 16291.829 402.079 .000b
    Residual 3930.343 97 40.519
    Total 36514.000 99
    a. Dependent Variable: kepuasan
    b. Predictors: (Constant), citra_merek, kualitas_produk

    Coefficientsa
    Unstandardized Standardized
    Coefficients Coefficients
    Model B Std. Error Beta t Sig.
    1 (Constant) -1.757 2.905 -.605 .547
    kualitas_produk .360 .059 .529 6.082 .000
    citra_merek .558 .112 .434 4.980 .000
    a. Dependent Variable: kepuasan
    Pengujian Hipotesis X1 dan X2 terhadap Y

    REGRESSION
    /MISSING LISTWISE
    /STATISTICS COEFF OUTS R ANOVA
    /CRITERIA=PIN(.05) POUT(.10)
    /NOORIGIN
    /DEPENDENT loyalitas
    /METHOD=ENTER kualitas_produk citra_merek.

    Regression

    Variables Entered/Removeda
    Variables Variables
    Model Entered Removed Method
    1 citra_merek, . Enter
    kualitas_produkb
    a. Dependent Variable: loyalitas
    b. All requested variables entered.

    Model Summary
    Adjusted R Std. Error of the
    Model R R Square Square Estimate
    1 .838a .703 .697 9.323
    a. Predictors: (Constant), citra_merek, kualitas_produk
    ANOVAa
    Model Sum of Squares df Mean Square F Sig.
    1 Regression 19956.354 2 9978.177 114.789 .000b
    Residual 8431.836 97 86.926
    Total 28388.190 99
    a. Dependent Variable: loyalitas
    b. Predictors: (Constant), citra_merek, kualitas_produk

    Coefficientsa
    Unstandardized Standardized
    Coefficients Coefficients
    Model B Std. Error Beta t Sig.
    1 (Constant) -2.174 4.255 -.511 .611
    kualitas_produk .177 .087 .296 2.048 .043
    citra_merek .632 .164 .557 3.853 .000
    a. Dependent Variable: loyalitas
    Pengujian Hipotesis Z terhadap Y

    REGRESSION
    /MISSING LISTWISE
    /STATISTICS COEFF OUTS R ANOVA
    /CRITERIA=PIN(.05) POUT(.10)
    /NOORIGIN
    /DEPENDENT loyalitas
    /METHOD=ENTER kualitas_produk citra_merek kepuasan.

    Regression

    Variables Entered/Removeda
    Variables Variables
    Model Entered Removed Method
    1 kepuasan, . Enter
    citra_merek,
    kualitas_produkb
    a. Dependent Variable: loyalitas
    b. All requested variables entered.

    Model Summary
    Adjusted R Std. Error of the
    Model R R Square Square Estimate
    1 .846a .716 .707 9.166
    a. Predictors: (Constant), kepuasan, citra_merek, kualitas_produk
    ANOVAa
    Model Sum of Squares df Mean Square F Sig.
    1 Regression 20321.959 3 6773.986 80.620 .000b
    Residual 8066.231 96 84.023
    Total 28388.190 99
    a. Dependent Variable: loyalitas
    b. Predictors: (Constant), kepuasan, citra_merek, kualitas_produk

    Coefficientsa
    Unstandardized Standardized
    Coefficients Coefficients
    Model B Std. Error Beta t Sig.
    1 (Constant) 11.638 4.191 .391 .697
    kualitas_produk .168 .100 .113 2.676 .005
    citra_merek .462 .181 .407 2.556 .012
    kepuasan .305 .146 .346 2.086 .040
    a. Dependent Variable: loyalitas
    Pengujian Hipotesis X1 dan X2 melalui Z terhadap Y

    Coefficientsa
    Unstandardized Standardized
    Coefficients Coefficients
    Model B Std. Error Beta t Sig.
    1 (Constant) -1.757 2.905 -.605 .547
    kualitas_produk .360 .059 .529 6.082 .000
    citra_merek .558 .112 .434 4.980 .000
    a. Dependent Variable: kepuasan

    Coefficientsa
    Unstandardized Standardized
    Coefficients Coefficients
    Model B Std. Error Beta t Sig.
    1 (Constant) 11.638 4.191 .391 .697
    kualitas_produk .168 .100 .113 2.676 .005
    citra_merek .462 .181 .407 2.556 .012
    kepuasan .305 .146 .346 2.086 .040
    a. Dependent Variable: loyalitas

    Masukkan angka di bawah ini pada aplikasi Sobel Test :

    Unstandardized Standardized
    Variabel Coefficients Coefficients
    (Std. Error) (Beta)
    X1 terhadap Z 0.059 (SA) 0.529 (A)

    Z terhadap Y 0.146 (SB) 0.346 (B)

    X2 terhadap Z 0.112 (SA) 0.434 (A)

    Z terhadap Y 0.146 (SB) 0.346 (B)


    Output Sobel Test pada link (http://www.quantpsy.org/sobel/sobel.htm)

    dan hasilnya sebagai berikut :

    Unstandardized Coefficients Standardized Coefficients


    Variabel
    (Std. Error) (Beta)
    X1
    0.059 (SA) 0.529 (A)
    terhadap Z
    Z terhadap
    0.146 (SB) 0.346 (B)
    Y

    Output
    Sobel test
    statistic

    Two-tailed
    2,291
    probability
    X2
    0.112 (SA) 0.434 (A)
    terhadap Z
    Z terhadap
    0.146 (SB) 0.346 (B)
    Y

    Sobel test
    statistic

    Two-tailed
    2,022
    probability

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