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    Alaina Alberico Resume May 2024

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    Alaina Alberico Resume May 2024

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    alaina alberico resume may 2024

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    34 views1 page

    Alaina Alberico Resume May 2024

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    Alaina Alberico

    Sports Marketing and Team Management

    PROFESSIONAL EXPERIENCE

    Lafayette Aviators Baseball Team | Lafayette, IN


    815 302 5391 Director of Digital Marketing | December 2023 – Present
    Social Media & Community Outreach Manager | August 2023 – December 2023
    alaina.alberico@gmail.com Social Media & General Management Intern | May 2023 – August 2023
    Alaina Alberico • Marketing and Social Media Leadership: Oversee all marketing, social media, and
    community initiatives, successfully driving campaigns and exceeding performance goals
    Lafayette, IN through strategic oversight.
    • Social Media Rebranding: Successfully rebranded all social media platforms and website,
    creating a cohesive brand and revitalizing the team’s online presence to significantly
    enhance fan engagement and interest.
    PORTFOLIO LINK • Social Media Strategy and Execution: Responsible for social strategy and content
    https://alainaaalberico.weebly.com/ creation across multiple platforms such as Instagram, Facebook, Twitter, TikTok, and
    LinkedIn, significantly growing social media followings by over 29% in less than 9 months
    through targeted content strategies.
    • Social Media Sales Campaigns: Implemented targeted social media campaigns that
    directly increased ticket revenue by strategically leveraging promotions and fan
    SKILLS
    interactions.
    Digital Marketing Expertise • YouTube and TikTok Initiatives: Initiated a new YouTube channel and TikTok account,
    Content Creation & Management creating engaging content that expanded audience reach and engagement, particularly
    among younger demographics.
    Social Media Engagement
    • Podcast Development for 2024 Season: Leading the launch of an innovative podcast
    Trend & Industry Expert featuring players, coaches, and front office stories to deepen community ties and boost
    Analytical Mindset fan loyalty.
    • Sponsor Management: Effectively manage and maintain robust relationships with
    Leadership & Team Management
    sponsors, collaborating closely to understand their marketing goals and strategic
    Marketing Plan Development objectives. Skillfully coordinate the execution of contractual agreements, ensuring all
    Project Management sponsorship deliverables are met on time and exceed expectations.
    Graphic Design • Team and Project Management: Responsible for hiring and managing one full-time and
    23 seasonal employees. Solely responsible for teams’ execution of initiatives, resulting in
    Strategic Thinking
    measurable increases in social media presence, brand awareness, and fan engagement.
    Communication & Collaboration • Community Outreach and Engagement: Direct development and implementation of
    Microsoft Office community outreach programs, significantly increasing brand visibility and community
    involvement. Responsible for player host family arrangements serving as the liaison
    Photoshop
    between players, families, and the organization, in turn, strengthening community ties.
    Canva • Community Representation: Actively represent the team in weekly city meetings,
    Website Design fostering relationships and aligning with local community objectives.

    EAttention
    D U C AtoT Detail
    ION Clover Imaging Group | Hoffman Estates, IL
    B.A. in Marketing, Account Program Specialist | September 2021 – May 2023
    Sports Management Concentration • Sales Reporting: Developed and implemented comprehensive analyses of sales
    performance data to enable informed decision-making for the sales team.
    Minor in Social Media and
    Digital Strategies • Ecom Audits: Led quarterly web audits for key accounts, identifying and addressing
    optimization opportunities to enhance online presence and user engagement.
    Columbia College, Chicago
    • Content Management: Oversaw the maintenance of product content files, tailoring
    Graduation: May 2024
    content to meet specific account requirements and enhance customer satisfaction.

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