Ata Pressure
Ata Pressure
Task 1
Task 2
6 References 9-10
Task 1 Response
Impact of DP World's Current Manual and Paper-based Operations
DP World, a global leader in marine and inland port operations, confronts substantial issues with
its present manual and paper-based procedures, which influence overall efficiency, ability to
make decisions, and customer relationships.
SWOT analysis is a strategic planning tool that evaluates an organization's Strengths,
Weaknesses, Opportunities, and Threats. Applying this analysis to DP World's situation:
Strength
1. Adaptability and Flexibility in Managing Unique Situations
When handling complicated or unusual circumstances, manual techniques could provide greater
flexibility and adaptability (Manual Therapy, n.d.). Workers can handle certain problems that
may come up during cargo handling by using their judgment and expertise were automated
systems might not be able to offer.
2. Human Oversight and Management
Manual procedures frequently involve direct human supervision and control, which is
advantageous in some circumstances (PracticePromotions, 2023). Employees contribute another
level of quality control by, for instance, being more adept at spotting irregularities or problems in
cargo handling or paperwork that automated systems could miss.
Weakness
Overall Efficiency
1. Inefficiencies and delays
Due to manual, paper-based operations, DP World experiences delays and inefficiencies because
of the possibility of human error and the need for repeated procedures (Kim et al., 2022).
As in the case scenario, workers struggle to enter information by hand and deal with paperwork
all day. They had to manually enter details about each container, such as its contents, origin, and
destination, into several systems when the cargo arrived at a terminal. Moreover, erroneous
information may be recorded during the lengthy and laborious manual data entry process due to
human error. This discordant data, in turn, make it challenging to follow cargo movements
quickly delaying the processing of containers and their delivery to their final destinations.
2. Unnecessary Duplication
Manual procedures can lead to effort duplication, which raises operating costs and delays
processing times.
For example, DP World clients had to send identical documents in duplicate to several divisions
inside the organization. Due to the additional workforce needed for document distribution and
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verification, this repeating process of managing the same document across many touchpoints
increased operational expenses in addition to processing timeframes.
Decision Making Process
3. Slower Decision-Making
At DP World, manual procedures increase the time it takes for managers to make decisions by
requiring them to manually gather, process, and evaluate data (Norte, 2023). Thus, significant
delays in decision-making arise from this manual process.
An instance of this would be that customers had to submit several copies of the same documents
to different departments, and managers had to manually confirm and reconcile the data across
departments. This resulted in a large amount of time being spent on doing it and problems that
developed from this repetitive work. As a result of this, getting the most recent information on
container movements and other crucial port-related features became difficult and time-
consuming. For the above reasons, decisions on scheduling, resource allocation, and other
operational changes were difficult for managers.
Customer relationship
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Customer relationship
Customers were burdened with submitting several copies of their information, which not only
added to the delay but also the possibility of losing documents, as there were many (Consentia
Inc., 2024). Customers might get overwhelmed and face difficulties because of this improper
document management.
By way of instance, the necessity in the scenario to submit the same or comparable papers to
numerous departments raised the possibility of delays and inconsistencies. This ineffective
procedure may result in delays in shipment processing and make it more difficult to respond
quickly to client questions.
Overall Efficiency
3. Limited Scalability
The manual nature of its operations makes it more difficult for DP World to grow effectively and
scale efficiently.
As an example, consider the requirement that DP World oversees operations at its 78 ports,
which are located in over 40 nations on six continents, while also managing up to 174,000
containers per day. In a worldwide organization, these complicated and expansive, manual,
paper-based operations can cause serious delays and make growing effectively difficult.
Opportunities
1. Scalability and Expansion
Information system integration can assist DP World's expansion goal by enabling it to scale
operations more successfully as it controls ports in several nations on multiple continents.
2. Technological Transformation
By implementing modern technologies like blockchain, IoT, and AI, DP World can improve
efficiency across all of its terminals, minimize mistakes, and simplify processes.
How Information Systems Could Address Challenges and Lead to Improvements
Integrating information systems will help DP World overcome challenges and improve decision-
making, customer happiness, and operational efficiency.
Overall Efficiency
i. Automating Processes
By automating daily operations, DP World will cut down on manual labor thus lowering the
possibility of human mistake (Dempsey, 2018). Moreover, wait times may be considerably
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lowered by automating the processing of container movements, which will improve cargo
management and the flow of commodities through the port.
ii. Real-time Data Access
Managers will be able to monitor cargo and operations more efficiently because information
systems provide them real-time access to vital data (Dempsey, 2018b). This improves the flow of
resources and goods by enabling quick identification and the elimination of time delays.
iii. Easy Paperwork
Documentation digitization accelerates operation and cuts down on processing time. Simplifying
interactions and speeding up transaction times not only increases internal productivity but also
improves customer service.
Decision-making Capabilities
i. Data Integration
By combining data from many sources, information systems provide managers a thorough
understanding of operations (Frey, 2018). Having access to this thorough and current
information improves scheduling, resource allocation, and strategy planning.
ii. Predictive analytics
Advanced data analytics allow DP World to foresee operational difficulties and shifts in the
market. By taking proactive measures to resolve possible problems and seize opportunities,
managers may preserve productivity and competitiveness (Frey, 2018b).
Customer Satisfaction
i. Improved Service Delivery
Information systems reduce customer wait times and enhance overall service quality by
expediting the processing of documents and cargo thus leading to increased customer satisfaction
and loyalty (Anshari et al., 2019).
ii. Improved Communication
DP World and its clients can communicate more easily thanks to integrated systems. Customers'
experience is enhanced overall when they have more visibility and control over their logistics
thanks to real-time updates on shipments.
iii. Personalization and customization
DP World is able to adjust services to meet the unique requirements and preferences of its clients
thanks to information technology. Personalized services that improve customer pleasure and
experience are provided by the organization through the utilization of client data (Anshari et al.,
2019b).
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Task 2 Response
Edith Cowan University (ECU) Framework
Ethical Principles
Thorough set of ethical guidelines that are consistent with the ideals of the institution is
embodied in the ECU Framework for the Productive and Ethical Use of AI. Following principles
are intended in order to promote a responsible and balanced approach that aligns with ECU's
strategic vision and values.
a) Courage: The audacious use of AI while upholding moral standards and balancing AI
use with ECU principles. They use AI with a daring approach while maintaining a high
standard of ethical inquiry (Edith Cowan University, Perth, Western Australia, 2023).
The university pledges, despite any obstacles, to deploy AI in a way that is consistent
with its ideals.
b) Integrity: Clarity and openness in AI systems are prioritized by ECU. In order to
increase responsibility and trust in the application of AI, the framework encourages
auditable processes (Edith Cowan University, Perth, Western Australia, 2023b).
c) Personal Excellence: The framework emphasizes the growth of human capability and
supervision in the application of AI. It guarantees that the process of making decisions
always revolves on human judgment (Edith Cowan University, Perth, Western Australia,
2023c).
d) Rational Inquiry: ECU promotes the utilization of a variety of trustworthy sources of
knowledge while fostering critical interaction with AI. This idea improves staff and
student media, information, and data literacy.
e) Respect: The framework supports the preservation of equity, diversity, privacy, and
intellectual property. All parties engaged are intended to have their rights and interests
protected.
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ECU Framework Analysis
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A methodological strategy for addressing ethical quandaries resulting from the incorporation of
AI in higher education is provided by the ECU Framework. By providing a precise set of ethical
principles, the framework makes it possible for the employment of AI to align with the
objectives and core values of the university (Edith Cowan University & Edith Cowan University,
Perth, Western Australia, 2023).
Strengths of the framework
1. Comprehensive Ethical Principles
The framework defines five ethical principles namely courage, integrity, personal excellence,
rational inquiry, and respect. These principles addresses ethical issues, such as transparency,
privacy, inclusivity, and human supervision. This all-inclusive strategy guarantees a solid basis
for the ethical application of AI (ECU Guidelines for Using Artificial Intelligence | Information
Technology and Computing Services | ECU, n.d.).
As an example, the integrity principle encourages clarity and auditable procedures, which
highlight openness in AI systems. This promotes user trust and guarantees the moral use of AI.
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References
Kim, J., Yu, M., & Hyun, S. S. (2022). Study on factors that influence human errors: focused on
https://doi.org/10.3390/ijerph19095696
Norte, J. (2023, August 7). Digitizing for efficiency: Automating manual processes - impacting
automating-manual-processes/
H, E. (2023, July 30). The Limitations of manual data processing: Overcoming human error and
limitations/
https://www.artsyltech.com/blog/Document-Automation-For-Logistics-And-Supply-
Chain-Management
Consentia Inc. (2024, February 12). Boost Efficiency and Security with Digital Document
can-help-improve-efficiency-and-security/
Dempsey, M. (2018, March 8). Digitalising Container Supply Chains: Why Live Data from the
why-live-data-from-dempsey
Frey, L. J. (2018). Data integration strategies for predictive analytics in precision medicine.
Anshari, M., Almunawar, M. N., Lim, S. A., & Al‐Mudimigh, A. S. (2019). Customer
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services. Applied Computing and Informatics, 15(2), 94–101.
https://doi.org/10.1016/j.aci.2018.05.004
Edith Cowan University, Perth, Western Australia. (2023, November 24). Artificial Intelligence
Framework. ECU.
https://www.ecu.edu.au/centres/centre-for-learning-and-teaching/artificial-intelligence-
framework
Edith Cowan University & Edith Cowan University, Perth, Western Australia. (2023, November
13). Articles in our ECU launches ethical framework for AI use section. ECU.
https://www.ecu.edu.au/newsroom/articles/campus-and-community/ecu-launches-ethical-
framework-for-ai-use
ECU Guidelines for using Artificial intelligence | Information Technology and Computing
Adams, C., Pente, P., Lemermeyer, G., & Rockwell, G. (2023). Ethical principles for artificial
100131. https://doi.org/10.1016/j.caeai.2023.100131
https://www.spotdraft.com/blog/engaging-stakeholders-in-ai-use-policy-development
PracticePromotions. (2023, September 4). Unlocking Relief: Benefits of manual therapy for
rehab.com/unlocking-relief-benefits-of-manual-therapy-for-effective-pain-management/
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