Busy People

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FRONT COVER:

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In practical advice books, like anything else in life, there are no


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You are encouraged to print this book for easy reading.

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Table Of Contents

Foreword

Chapter 1:
Networking Basics

Chapter 2:
Understand How Busy People See Networking

Chapter 3:
Make Your Communication Memorable And
Unique

Chapter 4:
Get An Introduction From A Mutual Friend

Chapter 5:
Learn How To Be Interesting And Convey That

Chapter 6:
The Importance Of Being Genuine

Wrapping Up

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Foreword

Business people are by definition busy people and they have to be so


as they are engaged in developing and directing their business and in
marketing its product or service successfully however in order to do
so they also have to engage with others and this takes time and
energy. As business people are generally short of time they have to
develop strategies to build relationships with others and to the
principle strategy they employ are conscientious networking.

Connecting With Busy People Basics


The Networking Secrets To Use With Busy People

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Chapter 1:
Networking Basics

Synopsis
No business can survive in isolation and no individuals in business
can survive in business in isolation from others. Business is
fundamentally all about relationships and connectedness with others.

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The Basics

Networking is about building relationships with people who are


happy to tell others about you and what you do. Word of mouth
advertising like this is the most cost effective and powerful
advertising.

Business people undertake networking in any group situation. They


may seek to attend meetings, seminars and presentations related to
their business in order to come into contact with others that work in
their field.

There are organizations that are designed to support networking and


networking can be undertaking in any social setting or gathering if it
is deemed to be appropriate.

Essentially when undertaking networking business people aim to


make contact with those that they believe to be of benefit in some way
to their own organization and will possibly be able to obtain business
from those people in the future.

Successful networkers aim to share with as many people as they can


all the positives that they can offer. They are givers and offer advice
and support to others and attempt to connect other individuals to
each other.

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Networking is all about what you can offer to support others not
about what they others can do for you. Successful business people
understand that the referrals and business may come later but in the
first instance in order to build relationships they must be seen as
having something to give.

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Chapter 2:
Understand How Busy People See Networking

Synopsis

Networking is essential to all those involved in business it is one of


the most important techniques that can be used to build up the
relationships that are necessary for all businesses to operate
successfully. Networking may be time consuming for a business
operator but they see it as time well spent as it is all about developing
contacts with other people to be able to do business with them in the
future. Without a support network a business will fail.

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Comprehend

To outsiders networking may appear to be frivolous lunch


appointments, meet and greet sessions and wine and cheese
presentation meetings but to the busy business person all such
opportunities meeting with other business people or those people
connected in some way to their business is essential business practice
which done diligently and effectively will allow the business to grow
and will support the growth of other businesses too.

Whilst in time business people hope to gain something for themselves


from networking with others in the first instance they are hoping to
give something of themselves and their own business to other people.
In essence they begin their networking by trying to help and support
others.

They aim to build up a relationship with the other business. It is the


goal of business person to develop the relationship so that there is a
good bond between the two organizations as they know that all
businesses prefer to operate with other individuals and organizations
that they actually like and have a good relationship with.

Fostering this friendship is vital to the network. Support and advice


is given willingly to another business person who will be grateful for
that and then a relationship can be build with that person perhaps in
a social setting and over time it may be that business will be directed
back.

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Chapter 3:
Make Your Communication Memorable And Unique

Synopsis

In any social gathering or formalized networking situation there will


be numerous business people actively engaged in positive networking.

Individuals present at the gatherings may well be approached by


numerous individuals aiming to introduce themselves and initiate
networking.

In a situation such as this any individual whose goal it is to be actively


networking must have some clever strategies up their sleeves to
ensure that when they make contact with others the contact is seen as
a positive one.

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Get Their Attention

To succeed in business and build a strong and sizeable network it is


critical that all opportunities to meet new individuals are conducted
well and that the other party will see the meeting as unique and
memorable.

Someone is who consciously networking in any given social gathering


needs to consider the gathering as “show time” and their opportunity
to shine.

Although it may seem basic, it is important to consider basics such as


personal appearance and ensuring that you are well groomed and
dressed appropriately for the occasion.

By being well prepared ahead of the event success is more likely to be


guaranteed. Networkers should have with them readily accessible
distinctive business cards, brochures or flyers relating to the business
and wear a conspicuous name badge. These are all things that will
help the other individual to remember the networker.

Networkers must remember to leave their troubles behind at social


gatherings. They must put on a happy face.

People will look forward to meeting you if you are energetic, positive
and outgoing. You must be prepared to listen with focus. Really hear
what the other party has to say.

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Listen twice as much as you speak and this will demonstrate that you
are interested. This point alone could be your point of difference and
make your meeting unique.

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