A Project Report

Group members:
Anushka Sahani (43)
Himanshu Sankhala (76)
Keshav Pareek (12)
Mayank Gupta (58)
Neha Tejwani
Sindhu (33)
Snehanjali Pradhan (39)
Tanmay Goel (73)

Section : B

Group Number: 06

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Table of Contents
Executive Summary: ......................................................................................................... 1
The Beginning of Nestle: ................................................................................................... 2
Founder of Nestle: ............................................................................................................ 3
Growth of Nestle: .............................................................................................................. 4
Business division and sector of Nestlé: .............................................................................. 5
Time line of Nestle: ........................................................................................................... 6
Exhibit 1 : Financial Review ......................................................................................... 8
Exhibit 2 : Product and operating segment review ............................................................. 9
References....................................................................................................................... 10

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Executive Summary:
One of the biggest food and beverage firms in the world, Nestle operates in many different
nations. Nestle has a strong presence in many industries, including infant food, bottled water,
breakfast cereals, confectionary, dairy goods, and pet care, thanks to its extensive range of well-
known brands. The company's dedication to nutrition, health, and wellness has shaped its goods
and developments and served as a cornerstone of its business strategy. [1]

1. Global footprint: Nestle has a sizable global footprint and serves clients in more than 180
nations. Its broad distribution network makes sure that a large client base may easily access its
items.

2. Brand Portfolio: The company has a diverse portfolio of brands, including well-known
names like Nescafé, KitKat, Maggi.

3. Emphasis on Nutrition and Health: Nestle lays a big emphasis on nutrition and health,
working hard to make its products' nutritional profiles better and giving customers healthier
options.

4. Research and Development: Nestle makes significant investments in R&D to foster

innovation, develop new products, and enhance current ones. This company's emphasis on
innovation aids in its ability to adjust to shifting consumer tastes and market trends.

5. Sustainability Initiatives: Nestle is dedicated to sustainability and has set high standards for
lowering its environmental effect, improving water management, and assisting rural
communities and development throughout its supply chain.

6. Obstacles: Nestle has obstacles in sustaining growth, overseeing its extensive global
operations, resolving sustainability issues, and navigating ever changing consumer tastes,
much like any other large international firm. [1]

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The Beginning of Nestle:
Henri Nestlé was a Swiss pharmacist who started Nestlé in 1866. Early company success was
credited to the creation of the first infant formula to be sold commercially, called "Farine
Lactée." This well-known and well-liked new born formula that is nourishing and simple to
digest has contributed to a decrease in infant mortality from insufficient nursing.

The Anglo-Swiss Condensed Milk Company and Nestlé combined in 1905, greatly enhancing
Nestlé's product line and global reach. Nestlé entered numerous food and beverage industries
over time, expanding through acquisitions and diversification. Nestlé started making
condensed milk, chocolate, and other dairy goods in the early 20th century. The business's well-
known milk chocolate bars, such "Nestlé Milk Chocolate," gained popularity all over the world.

Nestlé grew its brand portfolio throughout the ensuing decades by acquiring a number of well-
known companies.

For Nestlé, the 1990s were a crucial decade for global expansion. Numerous purchases were
made by the business, including the well-known sparkling water manufacturer Perrier. Nestlé
also concentrated on creating goods for wellness, nutrition, and health.

Nestlé encountered a number of issues and controversies as it increased its global presence,
including those involving water use, marketing strategies, and environmental impact. To
address these issues and improve its environmental stewardship, the corporation has been
working on sustainability projects.

Nestlé has recently kept up with market demands and shifting consumer tastes. To meet the
increased demand for healthier and more environmentally friendly options, it has introduced
new goods, such as plant-based snacks and drinks.
[1]

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Founder of Nestle:
The founder of Nestlé was Henri Nestlé, a German-born Swiss entrepreneur. Henri Nestlé was
born as Heinrich Nestle on August 10, 1814, in Frankfurt, Germany. He later changed his name
to the French-sounding "Henri Nestlé." [1]

Henri Nestlé was a chemist and pharmacist by profession. He initially worked in various
pharmaceutical companies and gained experience in the production and development of
medicinal products. In the mid-19th century, he moved to Switzerland and established his own
company in Vevey, Switzerland, in 1866. [1] Henri Nestlé is best known for his pioneering
work in developing an infant formula that played a significant role in combating high infant
mortality rates at the time. The formula he created, known as "Farine lactée," was based on
cow's milk, wheat flour, and sugar. It was one of the first commercial infant formulas and
provided a safe and nutritious alternative for infants who could not be breastfed.

The success of Henri Nestlé's infant formula laid the foundation for the company's growth and
diversification into various food and beverage products. Today, Nestlé is one of the largest and
most well-known food and beverage companies globally, with a vast product portfolio and a
significant presence in multiple countries. Henri Nestlé's legacy continues to be celebrated as
his innovative work in infant nutrition and the establishment of Nestlé have had a lasting impact
on the food industry and the well-being of millions of people worldwide. [1]

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Growth of Nestle:
Strategic acquisitions, product diversity, and international development have all
contributed to Nestlé's growth. The first commercial infant formula was
successfully introduced in 1866, and this marked the beginning of the company's
spread across Europe and internationally. Nestlé's early success in the dairy sector
provided the path for the company to diversify into other food categories like
chocolates and coffee.
The story of Nestlé's expansion has been significantly influenced by mergers and
acquisitions, with important purchases like Maggi and Nescafé enhancing its
product line. The business kept up with new trends, putting an emphasis on
wellness and health items as well as sustainability programs to address
environmental issues.
Nestlé has grown to be one of the biggest food and beverage companies in the
world, with a large presence on the international market, via investments in
research and development and a dedication to digital transformation. [1]

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Business division and sector of Nestlé:

The food and beverage sector is one of the biggest and most competitive in the
world, and Nestlé participates within it. The company's broad product variety,
which is divided into numerous categories, caters to a wide spectrum of customers
with distinct demands and tastes. Here is a summary of the business division of
Nestlé and its sector: [1]

• Business Group: Nestlé is a decentralized company that focuses on

numerous market sectors. Specific market segments and product categories
fall under the purview of each company sector. Nestlé's main business
divisions include the following:

• Beverages : This category consists of goods including coffee, tea, bottled

water, and other beverages. Nescafé, a popular coffee brand from Nestlé,
is a major player in the world coffee market.

• Dairy goods: Milk, yogurt, and cheese are just a few of the dairy goods that
Nestlé sells. It operates in the categories of liquid and powdered milk.

• Prepared Dishes and Cooking Aids: Products in this category include

ready-to-eat meals, cooking tools, and culinary supplies. Maggi, a well-
known brand from Nestlé, fits under this category.

• Confectionery: Nestlé, which sells chocolate, candies, and gum, is a

significant player in the confectionery sector. Among the brands in this
category are well-known ones like KitKat and Smarties.

• Pet Care: Nestlé is a player in the pet care sector, including snacks, pet
food, and veterinary supplies under the Purina brand.

• Nutrition: Products geared at new born nutrition, healthcare nutrition, and

performance nutrition can be found in Nestlé's nutrition segment. [1]

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Time line of Nestle:
1866-1904 The Pioneer Years:

The Anglo- Swiss Condensed Milk firm was established in 1866, marking the
beginning of the Nestlé firm. In 1867, Henri Nestlé creates a revolutionary
infant food, and in 1905, his business unites with Anglo-Swiss to become the
Nestlé Group. [1]

1905 – 1913: The Belle Époque

By 1905, Nestlé & Anglo Swiss had more than 20 plants and was doing
business in Australia, Africa, Asia, and Latin America. The business enjoys the
'Beautiful Age' or Belle Époque, a time of prosperity as World War One draws
near. It presently operates a global dairy business. [1]

1914 – 1918: Adapting during wartime

The start of World War I in 1914 brings with it new opportunities and problems.
Condensed milk and chocolate are in high demand, but manufacturing is being
held back by a lack of raw materials and international commerce. The business
buys processing facilities in the US and Australia to address these issues. 40
factories belong to Nestlé & Anglo-Swiss by the conclusion of the war. [1]

1942 – 1945: Riding out the storm

In 1939, World War Two began, and it had an impact on almost every market.
In spite of the challenges, Nestlé & Anglo-Swiss continues to supply the
military and the general public. The business changes its name to Nestlé
Alimentana in 1947 and expands its product line to include Maggi soups and
spices. [1]

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1960 – 1980: Frozen foods to pharmaceuticals

Through acquisitions, Nestlé may grow its existing industries while branching
out into new markets like frozen foods. The business expands into cosmetics
and medicines in the 1970s. The marketing of Nestlé's baby food is allegedly
immoral, according to growing complaints from activist organizations. Later,
Nestlé is one of the first businesses to implement the WHO guideline for breast-
milk replacements. [1]

1981 – 1999: Towards health, nutrition and wellness

Following years of expansion, Nestlé discontinues unproductive brands. In

keeping with its new 'Nutrition, Health and Wellness' approach, it begins
advertising companies that cater to the needs of more health-conscious
consumers. The business grows in the US, Eastern Europe, and Asia with the
goal of dominating the world markets for water, ice cream, and animal feed. [1]

2000 – 2016: Creating shared value

Nestlé explains their method of doing business, called "Creating Shared Value."
the introduction of the Nestlé Cocoa Plan and Nescafé Plan to advance the
creation of environmentally friendly supply chains. The company begins
concentrating on medical nutrition while still maintaining its leadership in other
established markets like baby formula and frozen meals. [1]

2017 – present: Creating a better tomorrow, today

Nestlé keeps looking for new development prospects outside its typical market
areas, such as healthcare. It purchases companies including Zen pep, Vital
Proteins, and An immune in addition to a controlling interest in Organic, a
pioneer in plant-based nutrition. Along with increasing its commitment to
recyclable packaging and net zero emissions, the corporation also raises the bar
on sustainability. [1]

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 Exhibit 1 : Financial Review

[2]

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Exhibit 2 : Product and operating segment review

[2]

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References
[1] Nestle. [Online]. Available: h=ps://www.nestle-esar.com/aboutus.
[2] N. A. Report.

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