AA4 A company´s introduction

ENGLISH

Eduard Fernando Fajardo Rodríguez

Teacher
Oscar Leonardo Pérez Martínez

University Unipanamericana

Bogotá, Colombia

Year

2018
 Justification

In the English course competences and abilities can be

developed through readings and conclusions of the
The different aspects of my work, the record in this way,
evidence the link between theory and conclusion.
1. Write a (80-100) words report about : Mac Donald’s restaurants around the world.
• Products • Services • Locations • Competitors

1) The MCDONALD'S Corporation

Operations: McDonald's is the most important restaurant organization in the world fast
service, with more than 31,000 establishments open in 119 countries. Daily, McDonald's
opens eight new restaurants.

Results:

In 2003, McDonald's Corporation reached a sales volume of 17,000 million dollars

Customers:

McDonald's restaurants around the world serve more than 47 million customers daily.

Franchise:

Over 85% of McDonald's restaurants are owned by independent franchisees. McDonald's

has developed its franchise system since 1955.

Ronald McDonald:

Ronald McDonald is the symbol of McDonald's and its most particular international
spokesperson before children. Ronald McDonald speaks more than 20 different languages,
and his games and shows have a pedagogical sense. Currently, it is the second most
popular character among American children, behind Santa Claus

Ronald McDonald Children Charities:

Foundation created in 1984 in memory Ray Kroc, founder of McDonald's. The foundation
aims to help financially non-profit associations dedicated to children around the world.

Ronald McDonald Houses:

These residences have been created, from the contributions of the RMCC, to house sick
children and their parents when, due to medical treatment, they are forced to spend long
periods away from their homes. Since the opening of the first Ronald McDonald House in
Philadelphia (1976), more than 220 houses have been built in 21 countries around the
world.

Some interesting facts

 ls sold per year

-Cola

customer

WORLDWIDE COMPETITION

McDonald's competes directly with Carl's Jr., Burger King, Wendy's, Jack in the Box and
In-N-Out Burger in the hamburger market. Other fast food companies are Kentucky Fried
Chicken (KFC), Taco Bell, Subway, Pizza Hut and Domino's Pizza. In some European
countries there is also the Franco-Belgian chain Quick Restaurant and the Spanish
Telepizza. In Puerto Rico he competes with Church and El Meson.

MCDONALD'S in the world

The fulfillment of McDonald's principles -Quality, Service, Cleanliness and Value- have
made this chain of family restaurants the most important organization in the world in fast
food service. In its more than 31,000 restaurants distributed throughout the world,
McDonald's offers its service in 119 countries to 47 million people daily. Since its
founding, McDonald's has been spreading from one place to another on earth:

1955 Estados Unidos

1967 Canadá, Puerto Rico

1970 Islas Vírgenes, Costa Rica

1971 Guam, Japón, Países Bajos, Panamá, Alemania Federal, Australia

1972 Francia, El Salvador

1973 Suecia

1974 Inglaterra, Guatemala, Antillas Holandesas

1975 Hong Kong, Bahamas

1976 Nueva Zelanda, Suiza

1977 Irlanda, Austria 1978 Bélgica

1979 Brasil, Singapur 1981 España, Dinamarca, Filipinas

1982 Malasia, Noruega 1984 Taiwán, Andorra, Finlandia

1985 Tailandia, Luxemburgo, Bermudas, Venezuela, Italia, México

1986 Cuba, Turquía, Argentina, Aruba

}1987 Macao, Escocia

1988 Serbia, Hungría, Corea del Sur

1990 Rusia, Chile

1991 Indonesia, Grecia, Portugal, Irlanda del Norte, Uruguay, Martinica

1992 República Checa, Polonia, China, Mónaco, Brunei, Guadalupe

1993 Marruecos, Islandia, Israel, Eslovenia, Arabia Saudí, Taipéi

1994 Kuwait, Omán, Bulgaria, Bahrein, Letonia, Dubái, Nueva Caledonia, Egipto, Trinidad

1995 Colombia, Estonia, Honduras, Jamaica, Liechtenstein, Malta, Qatar, Rumania,

Eslovaquia, San Martín, Sudáfrica, Jersey

1996 Croacia, Islas Fidji, Lituania, Jordania, Paraguay, India, República Dominicana,
Bielorrusia, Tahití

1997 Ucrania, Chipre, Macedonia, Finlandia

1998 Moldavia, Líbano, Pakistán y Sri Lanka

1999 Georgia, San Marino, Gibraltar, República Dominicana, Honduras, Jamaica,

Nicaragua, San Martín y Trinidad Tobago 2000 Guayana Francesa, Samoa Norteamericana
2. Write a short company´s profile of the company you research.

Company Profile

COMPANY DESCRIPTION

Gloria S.A. is a company that is part of an industrial conglomerate of Peruvian capital. It is

dedicated to the sale and distribution at the national level of dairy products and derivatives
of both industrialized milks and dairy products.

Gloria is positioned as the leading producer of industrialized milks nationwide with 79.6%
of the total national production during 2006. This is due to the development of new brands,
as well as new varieties of milk (fortified products) with different presentations

The main product marketed by Gloria is evaporated milk, as it has a 72.2% share of the
company's total income and maintains an 83.2% share of evaporated milk sales in the
Peruvian market.

Gloria, Pura Vida and Bella Holandesa are the three corporate brands with which Gloria
markets its products of evaporated milk, fresh milk, yogurt and juices. It also owns brands
such as Bonlé, Chicolac, Multilac, Araba, La Mesa and Mónaco coffee for its derivatives of
dairy products and other products in the Peruvian market, and the Bonlé, Aurora, Pil and El
Establo brands for the product of the evaporated milk and derivatives abroad.

The development of sales abroad has resulted in Gloria currently exporting to 42 countries
in the regions of South America, the Caribbean, Central America, Africa, Asia and the
Middle East. While in 2002 exports accounted for 5.2% of sales, in 2006 they were 10.6%.
During the fourth quarter of 2006, sales reached S /. 440.2 MM, an increase of 16.4%
compared to the same period of the previous year. This is especially due to the higher
volume of sales of evaporated milk, UHT milk, yogurt, yogurt, cheeses and juices. Gross
profit was reduced by 48.0% in 4Q05, due to the higher volume of units sold and also to the
decrease in the average price of raw materials.

Likewise, the operating profit obtained S /. 63.3 MM, an increase of 95.0% with respect to
4Q05, despite observing an increase in both sales expenses (+ 14.5% with respect to 4Q05
due to higher expenses in advertising, fees, commissions and services paid to third parties)
and in expenses Administrative (+ 10.6% compared to 4Q05 due to greater services
provided by third parties).

Finally, below the operating line, there is an increase in financial expenses (+ 23.7% with
respect to 4Q05, due to interest paid to related companies such as Yura SA and Cemento
Sur SA to banks due to higher current indebtedness) and a reduction in other net income
from other expenses by 40.2% with respect to 4Q05 due to minors in active assets, lower
income in suppliers and an increase in the directory subsistence allowance.

Thus, net income was higher by 179.6% compared to the same period of the previous year.

For this reason Gloria S.A. It has established itself as the leading company in the
evaporated milk market.

3. Talk about the company you research.

• Where is your company that your company located?

• How many employees does the company have?

• What is your company doing at this moment?

• Which are its main competitors?

• What is your company about? Talk about services or products.

Enlace :

https://drive.google.com/file/d/1XnnWHdiGeVlMs-V5JGPzkjJHEwRBN8jA/view?usp=sharing