Chapter 1 10 Principles
Chapter 1 10 Principles
Economists study:
How people decide what to buy,
how much to work, save, and spend
How firms decide how much to produce,
how many workers to hire
How society decides how to divide its resources
between national defense, consumer goods,
protecting the environment, and other needs
How People Make Decisions
Making decisions:
Compare costs with benefits of alternatives
Need to include opportunity costs
Opportunity cost
Whatever must be given up to obtain some item
Going to college for a year
Going to the movie
Principle 3: Rational People Think at the
Margin
Rational people
Systematically and purposefully do the best they
can to achieve their objectives
Given the available opportunities
Make decisions by evaluating costs and benefits
of marginal changes
Small incremental adjustments to a plan of
action
Principle 4: People Respond to Incentives
Incentive
Something that induces a person to act
Examples:
Price rises => buy less
When cigarette taxes increase,
teen smoking falls
Active Learning 1 Applying the principles
You are selling your 2007 Mustang. You have already spent
$1,000 on repairs. At the last minute, the transmission dies.
You can pay $900 to have it repaired, or sell the car “as is.”
Market
A group of buyers and sellers (need not be in a
single location)
Planned economy
Market economy
Decentralized decisions of many firms and
households – as they interact in markets
Prices:
Determined: interaction of buyers and sellers
Reflect the good’s value to buyers
Reflect the cost of producing the good
Principle 7: Governments Can Sometimes
Improve Market Outcomes