UK Fintech Market Report
UK Fintech Market Report
UK Fintech Market Report
71%
of UK citizens using services
of at least one fintech
+69% +52%
increase in fintech vacancies increase in fintech vacancies
41% across England & Wales across London
1/3 +39%
of tech unicorns are fintechs Compliance
+52%
+38%
+44% +27%
Data specialists Product UI & UX developers
Management
$5.3bn Operations
For the third year in a row, Robert Walters – one of the leaders in
recruitment for Financial Services and Technology – and Vacancysoft
– trusted provider of lead generation, client intelligence, and market
analysis for the recruitment industry – has produced an industry leading
report into the UK Fintech Market, the third in the report series.
A Firm Foundation
Labour Market Trends
Demand Remains for Tech Professionals
The ‘Traditional Bank’ Takeover
Professional and Back-Office Roles
Consumer Behaviour Driving Change
Collaboration for Global Growth
Mambu: Industry Insight
A FIRM FOUNDATION
The UK has long dominated fintech funding in Europe and indeed globally, and is getting
another small getting another small boost from the UK Government’s Future Fund scheme last
year.
Nonetheless, the UK’s lead in Europe has narrowed in 2021. Germany, Sweden, and France
have all seen a record year so far and are now making some gains on the UK.
All three countries have seen much larger increases in funding than the UK so far in 2021.
Moreover, whereas the UK made up 53% of Europe’s fintech funding in 2019, so far this year,
it’s made up 41%.
The European continent is certainly becoming a more attractive fintech hub — where for
example, big players like Sequoia have invested in France for the first time this year.
Amount Invested
2016 2017 2018 2019 2020 2021
(Countries)
United Kingdom €1.3bn €2.4bn €2.5bn €4.9bn €4.4bn €4.3bn
Germany €387m €582m €858m €1.4bn €868m €2.1bn
Sweden €112m €236m €203m €947m €1.1bn €1.6bn
France €222m €402m €436m €717m €711m €1.4bn
41%
of European fintech funding
goes to the UK
LABOUR MARKET TRENDS
London vs Regions
Hiring within fintech returned unapologetically this year – with the year
kickstarting with a +16% increase in vacancies in January alone.
The pace of hiring was slightly more advanced in the regions outside of
London – where we saw an increase in recruitment activity by +69%,
compared to +52% in the capital. It is here where we begin to see the
impact of remote hiring – with some firms choosing to make location
agnostic hires in tech hubs which command a lower salary than London
– namely Bristol, Manchester, Birmingham and Leeds.
In spite of this, London still dominates on the hiring front – where the
regions represent 19% of all fintech hires this year (slipping from 25% in
2020), London accounts for 60% of all hires this year.
ALL PROFESSIONAL VACANCIES IN FINTECH, LONDON VS REST OF UK
900
850
800
750
700
650
600
550
500
450
400
350
300
250
200
150
100
50
0
Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul
19 19 19 19 19 19 20 20 20 20 20 20 21 21 21 21
2020
2019
0 1000 2000 3000 4000 5000 6000 7000 8000
VACANCIES IN FINTECH, UK
2021*
2020
2019
6000 6500 7000 7500 8000 8500
*2021 projections
98%
increase in fintech vacancies
in 2021
FINTECH JOB VACANCIES BY FUNCTION, 2020
Technology 48.45%
Marketer / PR 12.98%
Impact of Pandemic on Job Functions Sales 13.14%
HR 5.43%
Notable were also changes in demand for key professionals:
2020 Banking 7.75%
• As one of the UK’s oldest fintech companies, Cashplus, becomes a Accountant 6.14%
full bank and Revolut applies for a banking license, hiring levels for
Executive Management 2.75%
general banking professionals in fintech are up +55.5% year-on-year.
Others 3.35%
• Through all of the hurdles faced across the landscape, tech
continued to be the most crucial part of the industry – representing
82% of all hires within fintech, increasing from a 49% share the
previous year.
• One trend which did mirror the general market was the recruitment of FINTECH JOB VACANCIES BY FUNCTION, 2021
executive and senior management positions – which took a -19% dip
in the past year. In the past 12-18 months, with almost no industry
being able to provide a guaranteed working climate, businesses Technology 81.96%
focus has been in survival rather than growth – meaning that by Marketer / PR 2.09%
nature there has been far less movement in management roles.
HR 1.37%
2021 Banking 6.37%
Accountant 7.7%
Executive Management 0.52%
1
Early UK fintech Cashplus becomes fully fledged bank, FT, Feb 2021
2
Revolut Applies for U.K. Banking License, Bloomberg, Jan 2021
DEMAND REMAINS FOR TECH PROFESSIONALS
Demand for business analyst has been particularly high (67%), where
fintechs have particularly sought out professionals who are able to work
across the business, ideating and delivering cross functional, strategic
initiatives focused on optimising customer product roadmaps and
solutions.
Product Management
(Technology)
Software Engineering
Technology Manager
UI & UX Design/Development
Data Analysis
Business Analysis
DevOps Engineer
3
Amazon Fresh opens first ‘till-less’ grocery store in UK, Guardian, Mar 2021
6
Kalifa Review of UK Fintech [pdf], gov.uk, Feb 2021
London holds onto ‘Tech Hub’ status
With the quest for product enhancement and updates comes the
demand for UI & UX developers (+27%), devops engineers (+9%), and
software engineers (+10%).
Whilst vacancies are more muted in this area than other areas of tech,
assumptions can be made as to whether fintechs have either a) invested
well in previous years in their development in their development teams,
or b) begun to look abroad for cheaper developers as they begin to scale
their business.
One figure bucking the off-shoring assumption is the gains tech roles
have made in London. In fact, of all the fintech vacancies advertised this
year, 83% of them have been tech-related. This builds on from 46% in
2020, and 36% in 2019.
83%
of fintech vacancies are
tech-related
ALL PROFESSIONAL VACANCIES IN FINTECH VS TECHNOLOGY
VACANCIES - LONDON
1200
1000 100%
900 90%
800 80%
700 70%
600 60%
500 50%
400 40%
300 30%
200 20%
100 10%
0 0%
Jan Apr Jul Oct Jan Apr Jul Oct Jan Apr Jul
19 19 19 19 20 20 20 20 21 21 21
Testament to the rapid growth of the fintech sector is the sharp increase
in operations roles this year, where just seven months into the year there
is already a +38% increase in the number of jobs advertised compared to
the entirety of 2020.
The industry’s move towards offering credit and loans has also had an
impact on credit risk roles – where this year we are seeing an increase in
demand of +13% compared to job flow for all of last year.
38%
increase in banking-related
vacancies within fintech
TOP BANKING ROLES IN FINTECH, UK
Operations
Corporate Treasury
Credit Risk
Fraud Risk/Compliance
KYC Compliance
Compliance
0 10 20 30 40 50 60 70
The increasing use of crypto across the dark-web and for illegitimate
means will require firms to bolster their ranks of risk and compliance
experts, particularly if, as some insiders expect, London becomes the
heart of what will be a regulated and very large component of financial
markets.
The top five banking specialist vacancies in the past 18 months within
fintech were roles for risk and compliance experts – where combined
they accounted for 39% of banking roles advertised within fintech.
Compliance 13.29%
KYC Compliance 6.32%
AML Risk/Compliance 5.69%
Fraud Risk/Compliance 13.92%
2021 Credit Risk 27.84%
Corporate Treasury 3.16%
Operations 29.74%
PROFESSIONAL AND BACK-OFFICE ROLES
This surge in demand for sales and marketing talent has been observed
in the key growth sectors in the past year such as technology, fintech,
e-commerce, and FMCG.
Whilst general marketing roles are up by +14% in fintechs they are in some
respects becoming a thing of the past. Established fintechs are moving
away from generalist roles and are setting up larger marketing departments
with different teams for functions like channel marketing, data marketing,
community management, among others. “To stand out, both marketing and sales candidates will need
specialised skillsets - in niche marketing areas or deep product or
However, the demand is quickly outstripping the available candidate pool. segment knowledge. Having a wide network of contacts would also
Digital marketers for instance are seeing a 15-20% uplift in salary. The same be an advantage for sales candidates. At more senior positions,
goes for marketers with specialist skills in areas like SEO, e-commerce being able to plan and lead a team of separate functional specialists
marketing, growth marketing and performance marketing. and leverage digital capabilities as part of a business plan is vital.”
In the sales sector, there has also been a noticeable rise in demand for roles Thomas Mullin – Associate Director, Walters People
that revolve around relationship building, such as business development
(+16%) and key account managers (+39%).
General HR
Accountant-Financial
Marketer-Partnerships
HR-Recruitment
General Marketing
Sales-Account Management
Sales-Business Development
Going Green
The rise of ‘green’ financial startups may also push big financial
institutions to bring forward their zero-emission pledges.
Fintech, or rather the world of business in general, is changing a
Creed - a London-based digital challenger combining budgeting with lot at the moment. From the impact of Environment, Social and
carbon impact – announced their UK launch this year with the backing Corporate Governance (ESG), to the creation of fintech startups
of JP Morgan and the Mayor of London through Capital Enterprises that are all about bringing about positive and ethical change - both
Incubator Programme. consumers and service providers are making their way into a new,
socially conscious future.
Increasingly we are seeing more fintech’s enter into the ‘tech for good’
space with the likes of Picnic Bank and Kestrl offering banking services Whilst this is a global issue that spans generations, it’s particularly
aligned to customers personal values. concentrated with regards to millennials and fintech startups.
This shift also aligns with another target for post-Brexit Britain: to become Rachel Evans – Managing Consultant, Robert Walters
a leading centre for green finance quality and depth. Added to this the
London Stock Exchange has over 260 sustainability-related bonds from
23 countries, which raised over £56bn — positioning the UK well to help
economies worldwide tackle environmental and social challenges.
Rise of Crypto
Cryptocurrency and blockchain is a frontier where the UK is also looking
to raise its flag. Britain is already in a strong position, and according to
Kalifa’s review has the potential to be “a leading global centre for the
issuance, clearing, settlement, trading and exchange of crypto and digital
assets.”
Major banks are already dipping into this sphere. HSBC moved $20bn
from paper to blockchain, while JPMorgan is developing a digital token
and blockchain platform so clients can instantly transfer payments .
Fintech’s are also taking note. Revolut made £39m on its cryptocurrency
investments last year, whilst simultaneously growing demand for its
crypto trading services - pushing revenues up 34% to £222m.
Bitstamp Elliptic
Bitcoin’s emergence as a legitimate asset is where its disruptive
Bitstamp is a bitcoin marketplace Identifies illicit activity on the bitcoin properties are most pronounced. While this is yet to be reflected
that allows people from all around blockchain. generally across the labour market, a whole new range of jobs in
the world to safely buy and sell Location: London investment banking — on both buy and sell sides in front office
bitcoins. Total Funding: $7,000,000 banking — are likely to be created.
Location: Aldermaston Employees: 1 to 10
Total Funding: $12,400,000 Founded: 2013
Employees: 11 to 50 Liz McKeever – Associate Director in Financial Services,
Founded: 2011 Robert Walters
Humaniq CloudHashing
The March 2021 Budget indicated how the country intends to cement
its position as a fintech hub and support Britain’s world-beating tech
companies. The Chancellor launched a new £375m tech fund where
government money will be matched by private sector venture capital, a
move broadly welcome by tech investors.
The hope is that it also helps more UK startups attain unicorn status.
Currently 34% of British tech unicorns are involved in fintech, worth a
combined $44bn. Among them are London-based Wise, Monzo and
Revolut, where hiring levels have increased across the UK at +36%,
+28%, and +13% respectively in the past year. Hiring for these fintech’s After all, this isn’t about Manchester competing with London, but
was slightly less muted for the capital - +34%, +12%, and +10% Manchester competing with Barcelona, Frankfurt, or even Sydney.
respectively.
The Kalifa Review of UK FinTech - 2021
Migration of Skills
This also illustrates that the fintech story is not confined to London.
Indeed, experts want the industry to be more collaborative, strengthen
connectivity and avoid regional “clusters’’ competing with one another.
An immediate concern is attracting talent now that Britain has exited the
European Union, with the access to international talent exasperated by
the closure of borders during the Covid-19 pandemic. Plans for an “elite”
points-based visa — to be introduced by March 2022 — should make
it easier for tech specialists to move to the UK. However, experts are
already warning it may struggle to attract experts if ministers don’t learn
lessons from similar past schemes.
Many agree that if the UK plays its cards right, fintechs direct contribution 12
UK taxpayer to take more stakes in tech start-ups, FT, Feb 2021
could reach around £13.7bn by 2030. Others urge caution about 13
Tech tax breaks given UK Budget boost, FT, Mar 2021
charging ahead, warning that the UK faces a broader productivity 14
Kalifa Review of UK Fintech [pdf], gov.uk, Feb 2021
15
New UK fintech visa will struggle to attract specialists, experts warn, FT, Mar 2021
crisis and pointing to its struggles when competing globally on newer 16
‘Digital big bang’ needed if UK fintech to compete, says review, FT, Feb 2021
technologies (such as artificial intelligence).
TOP 10 FINTECH COMPANIES - UK THE UK’S UNICORN COMPANIES
About Mambu
Mambu exists to empower our customers to deliver great modern
financial experiences easily to everyone around the world. Who are
these people that we want to empower? They are the developers, the
architects, the business analysts, the innovators of our customers. They
work with our platform, our teams, and our services to create great
outcomes for their millions of customers - be they entrepreneurs in NYC,
farmers in Kenya or SMEs in Brazil.
Today our customer list includes fintech start-ups, telcos and top tier
banks. We operate on six continents and help customers constantly
change the way financial institutions operate and innovate. As the
industry leader in cloud banking and fintech, we are taking on the $250B
market of banking technology worldwide, and service more than 200
customers with over 45M end users.
1. What needs to be done to help maintain and strengthen
the UK’s global position in fintech?
Ron Kalifa OBE, the author of the review, also publicly stated that
“adoption of open banking with the intention of reaching open finance is
of paramount importance.” We were pleased to hear this, as it aligns with
our recent Disruption Diaries report on Open Banking.
European fintech has seen an incredible amount of growth already this year, breaking
the record for annual investments. In the first half of 2021 alone, European fintechs
have raised €10.4bn, well above the €9.3bn raised in 2019.
According to The 2021 State of European Fintech from Tech.eu, the UK still stands
out from the rest of Europe, with just under 500 fintech funding deals during that
time frame, with Germany and Sweden following with an almost equal number of
transactions (172 and 155, respectively) between 2017 and H1 2020.
Further, more than €10 billion was invested in UK fintech companies and 14 UK-based
fintech scale-ups made it to the top 20 European companies based on the total size of
funding closed.
While the UK doesn’t need to be worried just yet, the industry here shouldn’t be
slowing down or playing it safe.
One of the biggest trends contributing to this growth is the rise in large-scale
digitisation efforts, something near and dear to us at Mambu. With Europe’s regulations
around fintech being quite positive, there are more and more opportunities for new
fintechs across Europe to join the ranks; however this also means some challenges for
incumbents - who are largely based in the UK - trying to keep up.
With lockdown proving that work from home and work from anywhere do in fact
work, there was a realisation that cities like Manchester, Birmingham, Liverpool and
Newcastle could be viable options for fintech. In fact, all cities, not just in the UK,
should think about how they can better support the remote workers’ needs - not just
jobs, but infrastructure, communal work space, local economies and more.
4. Now that we are out of the EU is talent and skills 5. What does the future hold for fintech products and
shortage a concern to you? services?
Finding great talent has always been a concern, whether we’re in the EU Fintech is so much more than offering solutions around payments and
or not. But talent still is borderless, so what most companies need to do transactions. It is changing our relationship with finance. It can provide
is plan for the reality of work visas and sponsorship for employees. And if people with more control of their finances with open banking. It is
the UK wants to remain competitive, it also can’t confine itself to only one solving issues relating to financial inclusion and accessibility. It is helping
kind of employee - diversity is key. businesses stay afloat during the pandemic. And this is just the tip of the
iceberg.
Recently, a study from the European Institute for Gender Equality has
reported that getting more women into STEM education (science, As we look ahead, the future of fintech will be hugely influenced by
technology, engineering and mathematics) will have a positive impact on the changing expectations and demands of consumers, which has
the EU’s economic growth. The institute estimated that it could lead to an undoubtedly been accelerated by COVID-19. This may relate to the
additional 1.2 million jobs, which would increase the EU GDP per capita ethical practices of banks, the rise of embedded finance, as well as
by 0.7–0.9 per cent in 2030 and by 2.2–3.0 per cent in 2050. an ongoing evolution of open banking and financial accessibility as
previously mentioned. Banks and financial institutions will need to be
Businesses with a diverse workforce outperform competitors and more agile and flexible in their approach to digitisation in order to keep up
perform better financially, simply because different perspectives equal with changing habits, demand and remain competitive.
better discussions, and offer more creative solutions. People with
different backgrounds and characteristics are much more likely to have This is the foundation on which Mambu is built. We work with financial
a variety of different skills and experiences, which, in turn, gives them institutions to quickly and flexibly modernise infrastructure to allow these
different perspectives. Mixed teams are more creative, innovative, solve companies to build the financial products that they need to remain
problems faster, and make better decisions, since, once again, their skill relevant and succeed. What each bank needs will be different and
set and expertise offer more diverse solutions. dependent upon a number of factors – whether it’s relating to ethical
banking, cryptocurrency, alternative lending, open banking, etc.
Flexibility and rapid, sustainable innovation will define the future of fintech
– principles which Mambu lives by.
In spite of economic uncertainty bought on by the pandemic and Brexit, The pandemic bought about a necessary drive to online banking, and
the UK has maintained its global fintech status as the second country in after that the floodgates opened to the ease, accessibility, efficiency,
the world after USA to attract the most funding. Whilst small gains were and possibilities offered by fintechs – both on the consumer and
made this past year across the rest of EMEA, the UK remains significantly B2B side. From till-less stores, and real-time payment solutions, to
ahead according to this year’s funding rounds. With renewed focus from alternative financing, the drive to be more green, and prominence of
the government to ensure the UK maintains its hub status, investors will cryptocurrencies – all trends are driving established and emerging
have an easy ride when looking to UK-based companies. fintechs to continue investing and developing their tech capabilities in
order to remain competitive.
Location agnostic tech hubs
Regulation on the rise
Prominent tech hubs were forming across the UK pre-pandemic –
namely Manchester, Birmingham, Bristol, and Leeds. Once the pandemic Whilst historically fintechs have been able to go under the regulatory
hit and remote work was accelerated, we saw similar behaviour radar citing that they “are not financial institutions,” this changed
to London, whereby the most established tech professionals were somewhat during the pandemic when some of the leading fintechs were
permanently moving out of major cities safe in the knowledge that their able to hand out loans to their customers. Fintechs are firmly aware
skillset would remain in demand and just as easily accessible from home. that the change intact brings about increased exposure to regulatory
Whilst still early days, the tech hubs we once knew are now forming a requirements, sanctions, and legal actions and with that have been hiring
similar community online rather than in co-workspaces. compliance professionals at pace.
Both banks and fintechs stand to learn a great deal from each other’s
strengths, and it won’t be surprising to see banks courting fintechs to
leverage their disruptive capabilities and meet the demands of tech-savvy
consumers (and vice-versa in relation to compliance-understanding).
ABOUT THE PARTNERS
Robert Walters
Robert Walters is a global, specialist professional recruitment consultancy. Operating across 31
countries, with offices in technology hubs in London, the North West, Midlands and South
East. Organisations rely on us to find high quality professionals for a range of specialist roles.
@vacancysoft
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