A

PROJECT REPORT
ON
“A study on consumer intention in buying FMCG Goods from
Malls (Organised Stores) in Nashik City”
SUBMITTED BY
MR. HRISHIKESH LAXMAN GAIKWAD

SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY
FOR THE PARTIAL FULLFILMENT
BACHELOR OF BUSINESS ADMINISTRATION
(B.B.A.)
UNDER THE GUIDANCE OF
PROF. VIVEK S. KANADE

MVP’s
K.R.T. ARTS, B.H. COMMERCE AND A.M. SCIENCE (KTHM) COLLEGE,
GANGAPUR ROAD NASHIK
2020-21
 CERTIFICATE

This is to certify that the project work titled “Title” carried out by Mr.

Hrishikesh Laxman Gaikwad Roll No: 19 is bona fide work of the student.

He/she has originally carried out the work under my supervision for the partial

fulfillment of Second Year Bachelor of Business Administration (TYBBA), at

KRT Arts, BH Commerce & AM Science (KTHM) College, Nashik.

Mr. Vivek S Kanade Mrs. Ashwini Kohok

Project Guide, BBA HOD, BBA

Internal Examiner External Examiner

 DECLARATION

I am Hrishikesh Laxman Gaikwad, the student of K.T.H.M college,

Nashik. Hereby declare this project entitled “A study on consumer
intention in buying FMCG Goods from Malls (Organised Stores) in
Nashik City”.
The empirical finding in this project report is based on the data
collected by myself.
The matter presented in the project report is not copied from any other
report.
This project is undertaken as a part of academic curriculum according
to the university rules, norms and no commercial interest and motives.

Thank you

Place: Nashik Mr. Hrishikesh L Gaikwad

Date: TYBBA
 ACKNOWLEDGEMENT

The BBA course gave me an opportunity of submitting the project to

K.T.H.M. College and faculties of the BBA department have
supported me for this project.
I am thankful to all those who helped me in the completion of the
project. No words can adequately express my debts of gratitude to our
principle V.B. Gaikwad. K.T.H.M. College for providing the golden
opportunity of submitting the project. I acknowledge the support and
encouragement extended for this study by H.O.D. Ashwini Kohok,
Coordinator of BBA department for giving me proper guidance and
helping me for completing this project.
I express my gratitude to my project guide Mr. Vivek S. Kanade who
not only cooperated but also extended valuable guidance, helpful
suggestions and contributions that have progressively enhanced this
project.

Thank you

Place: Nashik Mr. Hrishikesh L Gaikwad

Date: TYBBA
 INDEX

Sr. No Contents Page no.

1. Introduction
Introduction to the Topic
Objectives of the study
Scope of the study
Limitation of the study
Research Methodology
2. Company’s Profile
History
Profile of the Organisation
Organisation Structure
Services offered by the organisation
3. Conceptual Background
Concept of the topic
Causes of the study
Effects of the study
4. Data analysis and Interpretation
5. Conclusion
findings and Observations
Suggestions

Conclusion

Bibliography/ Webliography

Annexure
 INTRODUCTION

Indian economy has transformed from an extensive controlled economy to

a liberal market driven economy. High-income opportunities, changing
attitude towards saving, international exposure and necessities of lifestyle
are the key drivers for fast evolving Indian consumer behaviour (KSA
Technopark, 2006). Indian retail industry is witnessing a paradigm shift as
the sector is getting organized and consumers are seeking a one-stop
shopping place with convenience and entertainment. Professionally
managed and separately owned retail organizations are the face of today’s
retail sector. India is stepping into a new era of ‘Retail Chains’ from the
traditional neighborhood ‘Kirana Store’. Economic growth, changing
lifestyles, urbanization, women’s participation in economic activities and
the spread of IT are the some of the key factors for the growth of the retail
sector. With Liberalization, Privatization, Globalization and
modernization, a modern competitive business is based on understanding
the mind of the consumer and providing the king products and services
that he wants. He is having multiple choices from unorganized retail to
modern shopping experience. This is said that “the customer is the king”,
but he is not king, he is God, because king can die but customer never die
in a business. This is important to know why customer prefers to buy. How
does a customer buy it? When does a customer buy it? If retailer is able to
match the customer expectations then he can improve his business.
 OBJECTIVES

Review of literature leads to the objectives of the study and statement of

problem to the Formulation of the hypothesis

a) To understand the consumer shopping behavior dimensions.

b) To measure the significance of demographic variables on shopping
behavior
c) To analyze the change in shopping pattern in semi urban population of
Western India.
d) To know the preferred retail point during shopping.
e) To know the impact of organized retail on unplanned purchase.
 SCOPE OF THE STUDY

Consumer behavior has been studied by numerous scientists

including psychologists, sociologists, economists, behavior
analysts and anthropologists. These scientists are attempting to
understand the buyer decision making process, both individually
and in groups. It studies characteristics of individual consumers
such as demographics, and behavioral variables in an attempt to
understand people's wants. It also tries to assess influences on
the consumer from groups such as family, friends, reference
groups, and society in general. Some of the areas that are
considered are:
a) Consumer recognition of a problem in their lives and
the attempt to solve it by buying something.
b) How consumers search for things that they need.
c) How consumers evaluate the products that they buy.
d) What is the impact on dissatisfaction on consumer
purchases?
e) How do consumers make purchase decisions?
f) What kinds of advertising is the most effective?
 LIMITATIONS OF THE STUDY

Though the detailed investigation is made in the present study, still there
are following limitations:
• This study is restricted only to the Big Bazaar (L B Nagar) Hyderabad only. So, the
results may not be applicable to other areas.
• This study is based on the prevailing customer‟s behavior. But the customer‟s
behavior may change according to time, fashion, technology, development, etc.
• As per the population of the study is huge, a sample size of 100 sample respondents is
only covered.
• Data collection of exact data for the research is not possible because there is a gap
between what respondent say and what they actually do.
• Information provided by the customers may not be accurate. They may hide some of
the information at the time of filling up the questionnaires

• Scientific methods of post testing could not be conducted

 RESEARCH METHODOLOGY

The research has been done through descriptive questionnaire survey,

the data required from this study is collected from primary and
secondary sources the data collected are both Quantitative and
Qualitative. The primary source used for gathering data required for
this survey, in the survey method a Survey of the consumer‟s
behavior towards a product in retail outlet is done. A planned effort is
made using structured questionnaire to interview the respondents. The
respondents had chosen using non probability sampling method. The
survey can be done through personal interviews. In this study
respondents are interviewed personally so that the errors involved in
gathering primary data are minimize. The sample size covered for the
purpose of this study is 100.This study covers Big Bazaar L. B.
Nagar, Hyderabad only.
 COMPANY'S PROFILE

Future Group is an Indian conglomerate, founded by Kishore

Biyani and headquartered in Mumbai, Maharashtra, India. The
company is known for having a significant prominence in Indian retail
and fashion sectors, with popular supermarket chains like Big
Bazaar and Food Bazaar, lifestyle stores like Brand Factory, Central,
etc. The group also has a notable presence in integrated foods
and FMCG manufacturing sectors. Future Retail Limited and Future
Lifestyle Fashions Limited, two operating companies of Future
Group, are among the top retail companies listed in BSE with respect
to assets, and in National Stock Exchange of India to market
capitalisation.
Future Group is a corporate group and nearly all of its businesses are
managed through its various operating companies based on the target
sectors. For example, retail supermarket/hypermarket chains Big
Bazaar, FBB, Food Bazaar, Food Hall, Hometown, etc. are operated
by its retail division, Future Retail Limited, while its fashion and
clothing outlets Brand Factory, Central, and Planet Sports are
operated via another of its subsidiaries, Future Lifestyle Fashions
Limited. Furniture is retailed through HomeTown stores in major
cities and online. With these many fashion outlets and supermarkets,
the group also promotes its fashion and sports brands like Indigo
Nation, Spalding, Lombard, Bare, etc., and FMCGs like Tasty Treat,
Fresh & Pure, Clean Mate, Ektaa, Premium Harvest, Sach, etc. It also
has operating companies to cater specifically to internal financial
matters and consulting within its group of companies.
 HISTORY

In May 2012, Future Group announced a 50.1% stake sale of its

fashion chain Pantaloons to Aditya Birla Group in order to reduce its
debt of around ₹8,000 crore (equivalent to ₹120 billion or
US$1.7 billion in 2019). To do so, Pantaloons fashion segment was
demerged from Pantaloons Retail India Ltd; the latter was then
merged into another subsidiary—Future Value Retail Ltd—and
renamed to Future Retail Ltd.[9]
On 21 November 2014, Future Consumer Enterprises Limited
acquired the 98% from Actis Capital and other promoters. With that,
Nilgiris is a fully owned subsidiary of Future Consumer Enterprises
Limited (FCEL). Future Retail Ltd. is listed on in S&P BSE 200. It
Belongs to A group company (To check latest share price click here)
On 29 August 2020, it was announced that Reliance Retail had
reached an agreement with Future Group to acquire its retail and
wholesale business, and also its logistics and warehousing businesses
for $3.4 billion. This takeover is approved by CCI,NSE,BSE and
SEBI.
 PROFILE OF THE ORGANIZATION

Rewrite Rules, Retain Values – this simple idea has been at the core
of our business since the inception of Future Group. Today, a wide
portfolio of brands in food, FMCG and fashion, complement the
country’s pioneering modern retail networks.
More than 600 million customer visits are recorded across the 2,000
Future Group retail stores, covering over 24 million square feet of
space in over 400 cities and towns. Millions more interact with
group’s brands and businesses through ecommerce sites, social media
and mobile apps like FuturePay and EasyDay Club.
Future Group’s food value chain operates with its nation-wide
network, reaching the smallest towns and cities with its sourcing and
manufacturing units, and integrated distribution systems. Tasty Treat,
Golden Harvest, Karmiq, Kara, Sunkist, ThinkSkin, Mother Earth,
Kosh, Nilgiris are among the leading brands from the Future Group.
In fashion, our manufacturing facilities produce garments designed
and sourced by a talented team of trend-spotters, designers and
merchandizers. Brands like Lee Cooper, John Miller, CoverStory,
Indigo Nation, Scullers, Knighthood, DJ&C, Bare, UMM, and
Ancestry are some of our key brands.
The flagship retail brand Big Bazaar is ranked among the most
valuable Indian brands (Interbrand), and among the most trusted
brands (Nielsen). Leading department store network, Central, smart
prices retailer, Brand Factory, and popular fashion destination FBB
are also a part of the group, along with a growing chain of small
neighbourhood stores, EasyDay and Heritage Fresh, and convenience
stores WH Smith and 7-Eleven
 ORGANIZATION STRUCTURE

Future Group comprises operating businesses in three sectors: Retail,

Allied Services and Finance. While retail forms our core business
activity, the group’s subsidiaries are present in consumer finance,
capital, insurance, leisure and entertainment, brand development, real
estate development, retail media and logistics, which are provided
with strategic support and scale-led synergies from the corporate team
operating in a federated structure of opportunities and excellence. The
group is lead by its CEO Mr. Kishore Biyani along with the groups
various directors. Each business unit within the group operates as an
independent business unit, with its own set of management team i.e.
CEO, Directiors, Functional heads etc. They don't have structures; it
is a non-hierarchical organization that works with people coming
together to do things. Following is the group’s organization structure
along with the structure within various business units.
 SERVICES OFFERED BY THE
ORGANIZATION
Retail
• Future Retail Ltd
• Future Lifestyle Fashion Ltd
• Future Consumer LimiteD
• Future Enterprises Limited
• Swathi Tiffin Shop
• Foodhall
Financial services
• Future Capital Holdings (for internal financial services)
• Future Generali Life Insurance
• Future Generali General Insurance
• Future Ventures
Other services
• Future Innoversity
• Future Supply Chains
• Future Brands
Future Retail Ltd.
• HomeTown, furniture retailer
• Koryo (Private Label)
• Food Bazaar
• Fashion at Big Bazaar (FBB)
• Aadhaar Wholesale
• E Zone
• Foodhall
• Easyday
• Big Bazaar
• Nilgiris 1905
• Heritage Fresh
• HyperCity
Future Lifestyle Fashion Ltd
• Central
• Brand Factory
• Planet Sports
• I AM in

Fashion and lifestyle (Brands)

• Indigo Nation
• Scullers
• John Millers
• All
• Rig
• Coverstory
• SPUNK
• DJ&C
• Buffalo
• Hey
• Bare
• Clarks
• Holii
• UMM
• Urban Yoga
• Jealous 21

Integrated foods and FMCG (Brands)

• NILGIRIS
• Tasty Treat
• Fresh & Pure
• Ektaa
• Premium Harvest
• Mera Swad
• Pratha
• Punya
• Sach
• Kosh
• Sunkist
• Kara
• TS
• Clean mate
• Care mate
• Swiss tempelle
• Baker street
• Golden Harvest
• Prim
• Desi Atta Company
• Sangi's Kitchen
• Voom
• Dreamery
• Sensible Portions
• MYSST
• Puretta
• Veg Affaire
• Terra
• Mother Earth
• Karmiq
 CONCEPTUAL BACKGROUND

Future Retail Ltd. (formerly known as Bharti Retail Ltd.) was incorporated in
February 07 2007. The company is engaged in the business of retailing of fashion
household and consumer products through departmental and neighbourhood stores
under various formats across the country.Future Retail Ltd is the flagship company of
Future Group India's retail pioneer catering to the entire Indian consumption space.
Through multiple retail formats the company connects a diverse and passionate
community of Indian buyers sellers and businesses. The Company has been able to
develop presence across India with good loyal customer base of approximately 50
million members across India as of March 31 2019.Future Retail operates multiple
retail formats in both the hypermarket supermarket and home segments of the Indian
consumer market including: Big Bazaar Easyday Fashion at Big Bazaar Foodhall
Home Town EzoneAs India's leading retailer Future Retail inspires trust through
innovative offerings quality products and affordable prices that help customers
achieve a better quality of life every day.
 CONCEPT OF THE TOPIC

Future Group is a corporate group and nearly all of its businesses are
managed through its various operating companies based on the target
sectors.
For example, retail supermarket/hypermarket chains Big Bazaar,
FBB, Food Bazaar, Food Hall, Hometown, etc. are operated by its
retail division, Future Retail Limited, while its fashion and clothing
outlets Brand Factory, Central, and Planet Sports are operated via
another of its subsidiaries, Future Lifestyle Fashions Limited.
Furniture is retailed through HomeTown stores in major cities and
online. With these many fashion outlets and supermarkets, the group
also promotes its fashion and sports brands like Indigo Nation,
Spalding, Lombard, Bare, etc., and FMCGs like Tasty Treat, Fresh &
Pure, Clean Mate, Ektaa, Premium Harvest, Sach, etc.
It also has operating companies to cater specifically to internal
financial matters and consulting within its group of companies
 CAUSES OF THE STUDY
The FMCG market in the India is poised for a high growth era which
is indicated by a CAGR of 11.2% over the past decade and annual
volume growth of approximately 8.5%1The growth potential of the
industry is high because of low penetration rates currently, rising
consumer incomes and demand-supply gap. Yet, there are a few
products in every sector which perform badly compared to the others
in terms of sales and movement. For example, the sales of the Fiama
Di Wills shampoo is not comparable with the sales of competing
brands like Dove or Pantene. One can quote similar examples in the
house hold and food & beverages category as well. These goods are
identified as slow moving goods. There could be numerous reasons
for the slow movement of these products like, ineffective advertising,
lack of consumer loyalty to brands, inadequate retailer shelf space,
improper brand positioning, presence of stiff competition etc,.

Effects of the Study

• As per study the people of Nashik city love malls and
system of products under one roof
• As per survey every individual consume basic needs
products on daily basis
• Youth is getting attracted towards the malls and
love to purchase their household's there
• More than 60% of people of Nashik city are
exploring malls and getting introduced to all the
new facilities provided by the malls.
 DATA ANALYSIS AND
INTERPRETATION

AGE
Age No.
18-30 26
31-40 13
41-50 10
51-60 10
61-70 1

30

25

20

15
Series 1

10

0
18-30 31-40 41-50 51-60 61-70

Interpretation:
18-30 age group respondents are maximum in survey & above 30 age
group respondents are average same.
 Income(Annual)
Income(Lakh) No.
2-4 20
4.1-6 10
6.1-8 11
8 & Above 10

25

20

15

Income
10

0
2-4 4.1-6 6.1-8 8 & Above

Interpretation:
2-3 Lakh income respondents are maximum in survey & 6.1-8 Lakh Income
group respondents are average same.
 Occupation
Occupation No.
Private Job 12
Government Job 4
Self Employed 3
Business 23
Home Maker 4
Student 13

25

20

15

10
Income

Interpretation:
Business occupants respondents are maximum in survey & students group
respondents are average same.
 Qualification
Qualification No.
SSC(10th) 4
HSC(12th) 3
Under Graduate 28
Post Graduate 24

30

25

20

15
Qualification

10

0
SSC(10th) HSC(12th) Under Graduate Post Graduate

Interpretation:
Undergraduate Group respondents are maximum in survey & Post Graduate
respondents are average same.
 No. of Family Members
Family Members No.
2-4 36
5-6 15
7-8 4
8 & Above 4

40

35

30

25

20
No. of Family Members

15

10

0
2-4 5-6 7-8 8 & Above

Interpretation:
2-4 Family Members Group respondents are maximum in survey & 5-6
Family Members respondents are average same.
 Goods Respondents will buy.
Products Type No.
Natural Products 36
Household Products 26
Oral Care 31
Skin Care 44
Hair Care 30
Health Related 17
Dairy Products 19
Bakery Products 22
Paper Products 19
Confectionery 23
Foods 23
Beverages 27

Beverages
Foods
Confectionery
Paper Products
Bakery Products
Dairy Products
Health Related Types
Hair Care
Skin Care
Oral Care
Household Products
Natural Products

0 10 20 30 40 50

Interpretation:
Skincare Product respondents are maximum in survey & Natural Products
respondents are average same.
 People who like shopping in malls
Behaviour No.
Strongly Disagree 3
Disagree 2
Neutral 18
Agree 26
Strongly Agree 10

30

25

20

15
No. of People

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & Neutral respondents are
average same.
 People whose lifestyle is compatible with malls
Behaviour No.
Strongly Disagree 2
Disagree 4
Neutral 21
Agree 25
Strongly Agree 7

30

25

20

15
No. of People

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & Neutral respondents are
average same.
 People who like ambiance of malls
Behaviour No.
Strongly Disagree 0
Disagree 3
Neutral 12
Agree 31
Strongly Agree 13

35

30

25

20

15 No. of People

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & Strongly Agree respondents
are average same.
 People who think shopping in mall is fun
Behaviour No.
Strongly Disagree 2
Disagree 4
Neutral 14
Agree 30
Strongly Agree 9

35

30

25

20

15 No. of People

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & Neutral respondents are
average same.
 People who think shopping in mall provides wide
varieties
Behaviour No.
Strongly Disagree 1
Disagree 3
Neutral 4
Agree 30
Strongly Agree 21

35

30

25

20

15 No. of People

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & Strongly Agree respondents
are average same.
 People who think shopping in mall provides
products available under on roof
Behaviour No.
Strongly Disagree 2
Disagree 1
Neutral 7
Agree 30
Strongly Agree 19

35

30

25

20

15 No. of People

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & Strongly Agree respondents
are average same.
 People who think they do not need to search for
parking space
Behaviour No.
Strongly Disagree 2
Disagree 5
Neutral 13
Agree 25
Strongly Agree 14

30

25

20

15
No. of People

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & Strongly Agree respondents
are average same.
 People who think shopping in malls offers seasonal
and festival discounts
Behaviour No.
Strongly Disagree 1
Disagree 1
Neutral 14
Agree 33
Strongly Agree 10

35

30

25

20

15 No. of People

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & Strongly Agree and Neutal
respondents are average same.
 People who think malls have easy return policy
Behaviour No.
Strongly Disagree 3
Disagree 10
Neutral 7
Agree 23
Strongly Agree 6

25

20

15

No. of People
10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & Strongly Agree and Neutal
respondents are average same.
 People who think malls gave assurance about
product quality
Behaviour No.
Strongly Disagree 0
Disagree 8
Neutral 18
Agree 27
Strongly Agree 6

30

25

20

15
No. of People

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & Neutal respondents are
average same.
People who think they don't need to stand in que for
billing process
Behaviour No.
Strongly Disagree 8
Disagree 20
Neutral 16
Agree 12
Strongly Agree 3

25

20

15

No. of People
10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & Neutal respondents are
average same.
 People who think they can judge product quality
personally
Behaviour No.
Strongly Disagree 0
Disagree 3
Neutral 13
Agree 33
Strongly Agree 10

35

30

25

20

15 No. of People

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & Neutal respondents are
average same.
 People who think shopping in malls provides
cleanliness and hyginene
Behaviour No.
Strongly Disagree 1
Disagree 3
Neutral 7
Agree 31
Strongly Agree 17

35

30

25

20

15 No. of People

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & Neutal respondents are
average same.
People who think shopping in malls provides greater
customer satisfaction rather than other retail shops
Behaviour No.
Strongly Disagree 1
Disagree 5
Neutral 17
Agree 25
Strongly Agree 11

30

25

20

15
No. of People

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & disagree respondents are
average same.
 People who think membership cards helps us to
collect the shopping which we can use to have a
discount coupon
Behaviour No.
Strongly Disagree 0
Disagree 5
Neutral 7
Agree 36
Strongly Agree 11

40

35

30

25

20
No. of People
15

10

0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Interpretation:
Agree respondents are maximum in survey & strongly agree respondents are
average same.
 FINDINGS AND OBSERVATIONS

In the surveys, interviews and study conducted above, I came across

many factors that influence the consumers‟ perception of a store and
their subsequent shopping and buying decisions. Here, I present the
findings gathered and the suggestions we offer to companies based on
the data gathered and analyzed. As I analyze its clearly indicates that
special offers, quality, variety and price are the major determinants
which makes customers to visit Big Bazaar. Majority of the
customers are willing to buy products at big bazaar in the evening
times. In Big bazaar major proportion of customers are attracted by
food bazaar's special offers and prices. Its variety of range of products
which influences the buying behavior of customers at Big Bazaar
Next to food bazaar section, Apparels which attracts the customers.
As my observation goes it's the quality of the products at big bazaar
which makes the customers to buy. There are also good numbers of
customers who wish to buy branded products. Advertisement is the
main promotional tool for knowing about Big Bazaar, which attracts
the customers to come to outlet
 SUGGESTIONS

Lower quality of goods: As Big bazaar aims more toward the middle
income group, the quality of goods is not of the highest quality, and
this is sometimes a disadvantage as some would prefer better quality
to the price, making customers to search for different places.
Does not appeal to the elite: As mentioned above, the main
customers are middle income and a few high income groups, The elite
do not like to shop at Big Bazaar as the quality of goods is lower and
they would prefer a higher price and get a better brand, this decreases
sales from the elite class
Not acclaimed for very good service: Big Bazaar is not known for
high class service. The staff recruited is not very well trained and the
billing queues take a long time to move, this irritates customers which
makes them visit the store more seldom
Quality of goods: As the store is trying to concentrate on the middle
income group the type of products used is not of the most superior
quality and most of the times nor branded, this may dissatisfy certain
customers
Consumer satisfaction: Long queues and lower quality leads to
dissatisfaction of customers. Due to factors mentioned above Big
Bazaar shoppers are not always satisfied, this is not a positive for the
store.
 CONCLUSION

Variety: Big Bazaar offers a wide variety of products of different prices and
different qualities satisfying most of its customers.
Quality: Providing quality at low prices and having different types of products
for different income customers is another advantage, Normally what the
consumers want.
Price: As noted the prices and offers in Big Bazaar have been one of the main
attractions and reasons for its popularity. The price ranges and the products
offered are very satisfying to the customers. Location: The location of Big
Bazaar has been mainly in the heart of the city or in the out skirts giving a
chance to both the City and the people living outside the city to shop.
Advertisements: Big bazaar has endorsed very popular figure like M S Dhoni
and other famous personalities which has attracted a lot of customers. This has
resulted in increase of sale and the outdoor advertising techniques have also
helped Big Bazaar.
Middle class appeal: Considering the fact that there are a lot middle class
families in India, Big bazaar has had a huge impact on the middle class section
of India, the prices, quality and sales strategy has helped in getting the middle
income groups getting attracted towards Big Bazaar.
Attractive sales: Big bazaar has been known for its great sale and great offers.
Big bazaar has had long lines of people waiting to get into the store for the sale.
Therefore, the sales that Big Bazaar has had has increased sales in a huge way
due to the sales and offers, thus this has been one of the main advantages of Big
Bazaar.
 BIBLIOGRAPHY

1. Baker, J., D. Grewal, and A. Parasuraman and B. Glenn 2002,

„The Influence of Multi-Store Environmental Clues on
Perceived Merchandise Value and Patronage Intentions‟,
Journal of Marketing, Vol.66, April, pp. 120-41.
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IIARTC, Vol. 1, No. 2, pp. 269-280
 ANNEXURE
Name

__________________________________

Age

18-30
31-40
41-50
51-60

Income (Annual)

2-4 lakh
4.1-6 lakh
6.1-8 lakh
8 lakh & Above

Occupation

Private Job
Government Job
Self Employed
Business
Home Maker
Student

Qualification

SSC (10 th)

HSC (12 th)
Under Graduate
Post Graduate

No. of Family Members

2-4
5-6
7-8
8 above
Which of the following Goods you have buy from Mall?
Natural Products :- Food Grains & Grocry
Household products :- Toiletories & Cleaning Material
Oral Care :- Toothpaste, Mouthwash, Sanitizers
Skin Care & Cosmetics:- Creams, Lotions,Fairness Creams
Hair Care :- Hair Oil, Shampoos, Hair Color, Hair Dye
Health related :- Ointment, Balm, Cough syrup, Chyawan prash
Dairy Products :- Milk, Bread, Butter, Cheese, Paneer etc
Bakery Products :- Cookies, Biscuits
Paper Products :- Tissues, Diapers, Sanitary pads
Confectionery :-Chocolates, Candys, Sweets
Foods :- Fast Food, Ready to Use, Jams, Spices & Condiments, Vegetables
Beverages :-Juice, Cold Drink, Tea, Coffee, Health beverages, Cold Drinks
I like to shop in mall
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Shopping in mall is compatible with my life style
strongly disagree
Disagree
Neutral
Agree
Strongly Agree
I like ambiance of the mall.
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Shopping in a Mall Is fun for Me.
Strongly disagree
Disagree
Neutral
agree
strongly agree
Shopping malls Provides wide variety of products
strongly disagree
Disagree
Neutral
Agree
Strongly Agree
Shopping malls provides different products available under one roof.
strongly disagree
disagree
neutral
agree
strongly agree
I do not need to search parking area .
strongly disagree
disagree
neutral
agree
strongly agree
shopping malls offers seasonal and festival discount.
strongly disagree
Disagree
Neutral
Agree
Strongly Agree
Malls have easy return policy
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Malls gave assurance about product quality
strongly disagree
disagree
neutral
agree
strongly agree
No need to stand in a que for billing process.
strongly disagree
disagree
neutral
agree
strongly agree
We can judge the product quality personally
strongly disagree
disagree
neutral
agree
strongly agree
Shopping malls maintain cleanliness and hygiene.
strongly disagree
disagree
neutral
agree
strongly agree
Shopping in a mall gives me a greater customer satisfaction rather than other retail shops.
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Membership card helps us to collect the shopping points which we can use to have a discount
coupon.
strongly disagree
Disagree
Neutral
Agree
Strongly Agree