INJIBERA UNIVERSITY COLLEGE OF BUSINESS AND ECONOMICS

DEPARTMENT OF ENTREPRENEUR GROUP 3 ASSIGNMENT

Name of business: Injibera balitena spices shop

Address: Injibera town

Prepared by:

1YILHAL ASMARE

2,YILKAL AMARE

3,YILKAL MULU

4,YILKAL WUBITE

5,YEMAR MULIE

6,YIKEBER ADUGNAW

7,YIKEBER YIGERMAL

8,YILMA ZERIHUN

9,YEMANU YESHANBEL
10,YIRGEDUSH SHIFA

11 YONOS NIGAT.

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 Table of content
Content Page

1. Executive 1 summary........................................................................ 3
2.description of the business ...............................................................4
3.Owner description 2.......................................,.....................................4
4.Mission of business.2.........................................................................4
4.1vision...................................................................................................5
4.2.objectives..................... .....................................................................5
4.2.1 Short term objective3.....................................................................5
4.2.2. long term objectives..................................................................... 6
5. description of good and 4services..................................................... 6
5..Market analysis of..4of business......................... ..... ..... ............ 6
5.1.. Weakness.4...... .......................................................................7
5.2.competiters analaysis…………………………………………………………………....….75
5.2.1development and production…………………………………………………… .……85
6..0 describe marketing plan…………………………………………………………………....95
6.2marketing mix…………………………………………………………………………............…96
6.2.1 place of operation...................................................................... ....10
6.3.production plan....... ....................................................................... ..11
7.0.organization of plan.......................,.......................................................12
8. 0 Financial Plan…………………………………………………………………………………...…….12
8.1. describe the source of finance to start your business……………………….12
list the material's requirements,
human resource requirements, total amount of finance
requirement estimated for the resource listed
8.2.what problems did the owner face in setting up the business….......
8.2estimate the impact of the business on the natural enviroment and the4 community

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1Executive summary
Injibera balitena shop will be start as a partnership between three domestic
investors(Yilkal,Yilhall&Yikeber). The shop will provide qualitative cereal domestic
consumption product such as shero, pepar, beankik, and ,,abish and different spices for
domestic customer of the societies of injibera and around in order to make the healthy
in their life.

Our initial statement to Investors and Financial Lenders, this balitena and spices
business plan is a candid disclosure of the Yilkal,Yilhal&Yikeber,business proposal - our
intent is to set realistic business expectations, and reduced any questions about the
profitability of this business venture.

Entrepreneurs have a tendency to paint the injibera balitena and spices shop business
plan with a very optimistic brush, highlighting strengths and camouflaging the risks. We,
as business owners, have a vested stake and financial commitment in the success of
this balitena. Our intent is to have a definitive business, financial, and marketing plan
that not only serves our need for capital financing, but also is utilized as our daily
business roadmap. We have taken all precautions to validate or success our business
and financial models, focusing on realistic projections.

Our beginning capital is about 50000birr for the purchasing of fixed assets and for the
operation of different works our business need 4000 birrwith a total birr of 4000. From
this amount we get 4000 amounts from contribution of members and it As owners, our
commitment is to take personal accountability for all finance. We will take the
necessary precautions to ensure the business , and have addressed all financial
shortfalls to ensure a successful business start-up.

Owner profile

Business owner: Yilkal,Yilhal& Yikeber and friends

Address; Injibera, Kebele 01

Tell. Of work place: 0919275441/ 0908580565

Type of business: small scale Enterprise on balitena and spices

shops

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 2. description of business
The name of this business is Injibera balitena and spices shops
which will start as a business in Injibera town, kebele 01 As we
observed in this area the is some competitor which supply both
qualitative and quantitative balitena and spice products for
individuals, relatively small and medium hotels, also we assume
that most of the customers of this business wiove we mentioned.
Also in this area we observed that most of the communities
population of this kebele are collage students and the other
includes those who unmarried.So such types of individuals highly
need the product of our balitena and spices keeping competitors
constant.

3. Owner description
The ownership of the partnerships are named as ;
Yilkal,Yilhal&Yikeber. The three were born in AMHARA ,(in
1994,1995,1996 respectively) & We graduated at Injibera
University Main campus on Department of economics also will
locate in this town in Amhara region of Ethiopia.
The product /service we provide for our customers (individuals,
hotels) are that a qualitative and well prepared domestic cereal
balitena products to keep them from preparing balitena and
spices products in boring and tiresome ways as well as to keep
their life healthy.

4. Mission of business

 The aims of our business is to fill a clear gap in the market

and cater for growing customer demand for high quality,

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 healthy premium of injibera finished baltena consumption
products

4.1. Visions

 The vision is to have not only profit maximization of the

owner of the business, but also efficient and superior service -
customer satisfaction is our paramount objective. Injibera balitena
will be the choice for all a mature and adult crowd, couples and
singles, young and old, male or female.

 Employee welfare, participation, and training are equally important to

our success. Everyone is treated fairly and with the utmost respect.
Our employees will feel a part of the success of Injibera balitena
company.
 Our concept combines variety, ambiance, entertainment and a
superior staff to create a sense of 'place' in order to reach our goal of
overall value in the dining/entertainment experience. We offer fair
profits for the owners and investors, and a rewarding place to work
for the employees.

4.2Objective

Our business has two main objectives for the first three years of operation
include:

4.2.1. Short term objective

 Solving the market problem of the area by addressing or supplying
of better and quality products to the customers.

 Providing a better quality of finished balitena product to increase

our customers.

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  Achieving the average estimated sales per year.

 Reduction of the inflation of finished balitena products and spices

as much as possible

4.2.2 Long term objectives

Expanding our marketing and advertising in Ethiopians neighboring country

to increase our customer base from abroad.

 To expand the existing business area and starting another similar

business in a unique Midtown destination of other areas in side our
country..

 To create better job opportunity for people

 To improve equality and performance of our employees

 To generate the maximum profit by assuming any risk and

challenges.

5. Service description
Market research and analysis
Instead of building a business around a preconceived
concept, we conducted market research and built a
concept around our consumers.
According to survey and observation we have
conducted, people which are around Bate area are
densely populated and some of them (self- employed
and investors) run their own business and

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 government employees those who are not run
their business such as a university lectures,
bankers, private college lecturers, Doctors and
Health .therefore, there are a great competition
between them especially the investors and self-
employed workers. Those competitors have
their own strength and weakness.

5.0 Competitors Analysis

Our competitors have an experience in this
market (balitena) since they are worked for a
long period of time than us. The other strength
of our competitor has greater financial services
because of most of the relatives of our
competitors were in western countries. In
addition, they have a greater access of
information about the market activities.

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 5.1. Weakness
The main weakness of our competitors are they did not
well known spices which are produced in well agricultural
places that are used for the increasing of the flavor and
quality of the balitena products. But we will prepared the
product with highest quality by adding different spices in
order to increase its flavor and to attract our customer
(the spices for example zekakeba,beso ,tikurabusda,
,ginger etc) .The other weakness is they sold their product
with highest price for their customers as equal as the
other individual did. However, our main concern will satisfy
our customers by supplying our product with sound price.

5.1.2 Opportunity

 High demand of the customers to wards these

balitena products.
 The status of using the standard technology to grow
our productivities.
 There are low number competitors at the areas.
 There will be shortage of suppliers
 Suitability of the areas for trading such materials

5,1.3. Threats

 Will there be increasing of tax.

 Will there be inflation.
 The high increment of rent of house

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 Required equipments
no Equipment quantity unit price total price
1 calculator 1 150 150
2 Scale(Italy) 1 95000 9500
3 mabtarye 3 6000 18000
machine
4 quintal 200 20 4000
6. Marketing plan
Product /service- Generally we provide domestic consumption services for
our customers with sound price, better ethics, at right place with right time
but we add some features for competitive advantage and for the quality of
product, we bring out. In addition to this, we will also provide some training
for the best customer how to run such types of business. In general, our
market business which are price, product, place and promotion.

6,1. Pricing

The price we have setting depends on the price of our competitors but we
will have made some modification in order to cover some of our costs. we
will try to discount the prices of the product in order to attract our
customers, if it doesn’t have much effect even if it have some losses in
our business flow of cash.

6.2. marketing mix

In order to be advertizing our product that we produce we have assumed to
follow the following methods depending on market demand. The
promotion method will be:

1. We will use postures, and business cards in order to advertise

2. We will advert our products by participating on

different exhibition and hotels
3. Also we will use poster in local notice areas in front

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 of our business area, bill boards in some public
places.
Sales forecast
Inibera has future plan about its own central system
expense revenue of the business to look
compitaters product which efforts for survival of the
are will become how to control the business from
internal and external factors

6.2.1.Place of operation
The Injibera balitena and spices shops will be located in
injibera town. The shop will operate during peak service
time to take advantage over other competitor. the market
branch operated on all days in a week. But, especially on
monday& Saturday - Market brunch exercise at all-time
due to different reason.
The main reason that we select this area is;
1. The presence of wide market on the town and its
round.
2. The availability of raw materials and machines for
the facilitating of the methods production. For
example, the availability of plastic for packing of the
products.

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 3. Relatively it is preferable on the availabilities of
infrastructure in order make the customer can get
the product at any time.

product type
The main product that we will assumed to
produced includes prepared pepar, Abesh.
shero .onion, beankik and other special spices.

6.3.. Production plan

Annual selling plane of product
No. Types Kilogram/month Cost/kg Total Selling Sales Profit
of cost price
product
1 Abesh 20 100 2000 110 2200 200
2 Shero 25 150 3750 155 3875 125
3 Bean kik 10 40 400 50 500 100

4 Salt 40 30 1200 35 1400 200

5 Onion 50 150 7500 165 8250 750

6 Pepper 30 250 7500 300 9000 1500

The following table shows income statement at the

end of first year

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N Types of Kilogra Cost/k Total Sellin Sales Profit
o product m /year g cost g per per
s per price year year
Per year per
year year
1 Abesh 240 100 2400 110 26400 2400
0
2 Shero 300 150 4500 155 46500 1500
0
3 Bean kik 120 40 4800 50 6000 1200
4 Salt 480 30 1440 35 16800 2400
0
5 Onion 600 150 9000 165 99000 9000
pepper 0
6 360 250 9000 300 10800 1800
0 0 0
Source of capital identification of partners and principal share
holders investment
Name Contribution in birr
Yilkal mulu 8181
Yikeber aduganaw 8181
Yikeber yigarmal 8181
Yimer mulie 8181
Yilhal asmare 8181
Yimanu yeshanbel 8181
Yonas niget 8181
Yilkal wubete 8181
Yilma zerihun 8181
Yirgadush shifaraw 8181
YILKAL Amare 8181
TOTAL 90,000

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7. Organizational plan

Unit balitena and spice's shop is a partnership

organization.Yilkal,Yilhal,and Yikeber are the founder of injibera balitena
and spice enterprise. The Ownership owned and operated by three
persons. The enterprise, being small in nature, requires a simple
organizational structure. Implementation of this organizational form calls
for all the owner, to make all of the major management decisions in
addition to monitoring all other business activities. Thus, MrYilkal
Amareis the manager of this business, Mr Yilhal Asmare& mr
Yikeber are the seller man of the Injibera balitena and spices
shop.

8. Financial Plan
The primary element to our financial plan is mantling and
improving the factors that create, and stabilize and increase our
cash flow. In addition, helps to treat our variable costs& fixed
costs. The financial plan depends on the assumptions of a strong
economy without major recession.

Income statement of Injibera balitena and spices business plan

for year 1
Sale of product 108000
Cost of goods sold 90000

Gross profit 18000

Operating expense 90000

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Operating income before tax and interest 90000

Interest expense 1236.47

Income before tax 98000

10. CONCLUSION

As indicated by the above analytical steps of income statement and the balance sheet,
this project named “INJIBERA BALITINA AND SPICES SHOPS” is supposed to be profitable
and the daily, monthly and annual revenue generated from prepared pepar, , shero , bean
kik, onion, , , abish and other special spices is assumed to increase from year to year.
The market, financial, technical as well as organizational aspects are also shown to be
feasible.

Therefore, both the responsible government body and the project owners have to do pre
-operational works including the arrangement and hiring of required man power, getting
license and provision of capital loan and required land area as soon as possible

so that establishment of the project was realized according to the

budgeted capital and the proposed time schedul

OWNER OF INJIBERA BALITENA AND SPICES SHOPS

NAME PHONE NO

1 YILKAL AMARE 0908580665

2 YILHAL ASMARE 0919275441

3 YIKEBER ADUGNAW ................

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 4 YIKEBER YIGERMAL

5 YILKAL MULU

6 YILKAL WUBETE

7 YILMA ZERIHUN

8 YIMER MULIE

9 YIMANU YESHANBEL

10 YIRGEDUSH SHIFERAW

11 YONAS NIGAT

TO: TRADE AND INDUSRTY BUREAU

AMHARA REGIONAL STATE

INJIBERA

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