The School of Money by Olamide Emmanuel - Full Book

The School Of Money
Copyright © 2012 by Olumide Emmanuel

ISBN: 978-978-50089-1-3
All rights reserved.

No portion of this book or the attached CD and DVD may be reproduced
in any form without the written permission of the Copyright Owner
Published By:
Common Sense Publishing
P. O. Box 2847, Ikeja, Lagos Nigeria
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Tel: 07028002600, 08027337078
This book is specially dedicated to:
All my students in “The School of Money”.
All my students at the “Success Business and Leadership
School”(SBLS)
All my followers on radio, television and the new media.
All my members and protégées in the journey of life.
All the hundreds of millionaires that have emerged since the
release of “Pathway to Wealth” in 2007.
Thanks for being part of my life's journey and proving that it works.
Keep your dreams alive.
I love you all.

iv THE SCHOOL OF MONEY
How do I begin to acknowledge all those who have been part of this
project without leaving out some people?
Everything I am today is a result of people's immeasurable inputs in

my life at different times and ways; and these contribute largely to
the writing of this unique book.
To the thousands of authors, teachers, and facilitators whose books I

have read and learnt from for decades, I say thanks.
I am highly indebted to my magnificent parents who never gave up

on me. Thank you for your sacrifices and supports; for the enabling
environment that never muffled my innate abilities.
To my wife and the seeds of my loins; the home-based team behind

the scene, I am grateful for your patience and understanding.
To friends, colleagues and teammates in my journey of life, I

appreciate you.
To the Common Sense Family- the inner-circle crew, who is ever

willing to channel my course, thank you.
To all students, mentees, followers and protégés/protégées in my

diverse platforms-“Calvary Bible Church”, “The Empowerment
Assembly”, “The School of Money”, “The Success Business
Leadership School”, thank you for believing in me.
vi THE SCHOOL OF MONEY
To all who have forwarded diverse emails to me over the years,

some of which I have used in this book, you are not left out.
To the editing, production and strategic teams, your efforts are

highly credited.
Finally, to my Creator, without whom I am just a mass of dusts, I owe

you my life. Thank you.
Dedication iii
Acknowledgments v
Introduction xi
SECTION ONE:
THE PRE-SCHOOL MODULE
Preface xv
Statistics to Consider xviii
The New Breed Creed xxi
The 15 Components of The New Nigeria xxiii
Welcome to the 21st Century xxv
Financial Intelligence Test xxvii
SECTION TWO:
FINANCIAL INTELLIGENCE MODULE
Understanding Money 1
Ten Places Where Money Hides 23
The New Rules of Money 39
Who is a Millionaire? 61
Redefining Poverty 67
Universal Reasons for Poverty 73
Developing Investment Mentality 85
The Seven Star Education 107
The Rich Also Cry 129
Where Do Rich People Come From? 139
viii THE SCHOOL OF MONEY
SECTION THREE:
THE WEALTH CREATION MODULE
Pathway to Wealth 147
How to Create Wealth 187
Vehicles to Wealth Creation 201
Activating Multiple Streams of Income 219
Budgeting Made Easy 229
Debt free Living 235
How to Survive and Thrive in any Recession 247
The Five-Year Plan For Wealth 259
SECTION FOUR:
THE ENTREPRENEURSHIP MODULE
The Golden Handcuff 269
How To Increase Your Value In The Market Place 279
Entrepreneurship 101 293
Understanding Business 101 305
How To Generate Business Ideas 309
How To Raise Capital For Your Business 319
How To Do Business Part-time And Succeed 335
Why Businesses Fail And The Way Out 345
How To Start And Run A Business 363
Foundation Stones:
Feasibility Study And Business Plan 371
Book Keeping 377
Marketing 101 385
Branding 101 401
Customer Service 101 405
Staffing Your Business 419
Franchising 101 437
Dangers Of Idleness 443
Business Ideas Catalogue 447
ix
SECTION FIVE:
THE SUCCESS MODULE
Understanding true success 457
How to succeed 471
Dangers of success 479
Time management 101 489
Goal-setting 101 507
Decision making 101 517
What is your problem? 529
SECTION SIX:
THE LEGACY MODULE
Retirement Planning 101 537
Strategies for Wealth Preservation 545
Journey to Significance 551
Health is Wealth 565
The Unavoidable Realities of Today 573
Windows of Opportunity 587
The Final Word 601
Books that Helped me Create Wealth 607
SECTION SEVEN:
THE BILLBOARD MODULE
Other Books By The Author 617
Audio + Video CDs & DVDs 635
Common Sense World 649
SOM 665
Author’s Contact 668
x THE SCHOOL OF MONEY
xii THE SCHOOL OF MONEY
xiv THE SCHOOL OF MONEY
IF YOU DON'T KNOW WHERE YOU ARE GOING, you will not know
when you get there.
If the rat race were the way to becoming wealthy, we would have
few poor people on earth. Many people labour endlessly and yet
remain poor, because they don't know “HOW” to translate their
labour into wealth.
Hard work must be accompanied by smart work for labour to

produce the expected profit. Many want to become wealthy but they
don't know “HOW”.
A lot of people know “WHAT” they want, but don't know “HOW”
to get it. If there is any issue that has caused the greatest problem for
people in life, it is that of money.
− Those who don't have it, hunger and crave for it
− Those who have it, press for more of it
− Those who don't know how to handle it, end up mourning
While the lack of it has brought great sorrow to many, the hunger for
it has also been the undoing of many. The love of money is a killer-
disease likewise poverty. Money matters are at the root of many
vices in our world today- robbery, assassination, corruption,
prostitution, divorce among couples and betrayal of trust in
business dealing etc
xvi THE SCHOOL OF MONEY
It is time to balance things and be equipped to make, manage and

multiply money, and create wealth through entrepreneurship.
This book is a school with multiple missions:

To set in motion the total eradication of poverty.
To reveal wisdom and common sense principles and strategies
for wealth creation.
To reveal economic principles for making, managing and
multiplying money.
To activate and ignite every reader's money-making potential
by developing in them an investment mentality.
To raise a new breed without greed that will be posterity-
minded.
To be a one-stop centre for wealth creation and
entrepreneurship.
No one can plan your future for you successfully without your direct
involvement. There is a price to pay for any meaningful result in life.
Take this school seriously. Go from module to module and make a
commitment to put everything you learn to work. I will see you at
the top.
IF IT IS GOING TO BE, IT IS UP TO YOU!

AS A CITIZEN OF THIS NATION, I believe in the emergence of a new
Nigeria (my primary constituency). However, there can never be a
new Nigeria without a new Nigerian. That is why I am committed to
the raising of a new breed without greed. A look at the state of things
shows that things are really in a bad shape globally. In Nigeria for
instance, consider this scary but real statistics:
In 1980, only 25% of Nigerians lived below the poverty-line. It
increased to 78% by 2007 and 89% by 2011.
Nigeria has been reputed to be at the top in many negative
tables:
Most religious YET most corrupt nation.
Happiest people on earth YET one of the poorest.
Are we the happiest because we are the most religious and
corrupt because we are one of the poorest? (both physically
and probably mentally)
In the 70s, we were the 48th richest and most developed nation
of the world. We went down to 178th in the 90s and still
struggling for freedom till date.
In 2007, we became the 37th largest economy, and one of the 10
fastest growing economies due to oil boom and other factors
yet we were 138th in the Standard of Living Table, and the 25th
poorest nation on earth.
We are number two next to Bangladesh on the Visa Lottery
Application Table as our brain-drain has become the brain-gain
xviii THE SCHOOL OF MONEY
of developed nations.
While living below $2 a day is poverty, living below $1 a day is
extreme poverty, which is where over 80% of Nigerians belong.
Nigeria has an estimated population of 170 million out of
which 70% are youths under the age of 30 years.
− Great potentials and human capital being underutilised
and wasted
− Millions of them are unemployed, while those
employed are under-employed. At large, no better job in
view, but promises upon promises.
 We have 93 Universities in Nigeria as at my last count:

 27 Federal Universities
 32 States Universities
 34 Private Universities
MAKING 93 IN TOTAL.
Among the 93 universities, we have just about 200,000 admissions

available per year. Meanwhile, over 1 million applicants are
available per year, with over 500,000 joining them from secondary
school annually. Little wonder, millions of Nigerians are now
schooling abroad and enriching other nations with foreign
exchange.
For years now, the failure rate of students in the West Africa
Secondary School Certificate Examination(WASSCE), General
Certificate Examination(GCE) and other examinations has
been on the decline from 60 - 80 - 90 % especially in
Mathematics and English Language. This is the result of the
state of our education, plus the hopelessness of our youths.
After over 50 years of independence, Nigeria is still a mono-
economic nation, with dependence on oil. We have abandoned
and neglected other sectors that can generate as much if not
more revenue than oil.
Statistics To Consider xix
− Agriculture
− Entertainment
− Hundreds of other precious minerals
− Tourism
− Industries/ Manufacturing
− Entrepreneurship/Intellectual Property
Our major crude oil customers are looking for alternatives to oil
relentlessly, as the work on bio-fuel is growing. If an alternative to
oil surfaces in the next ten years, and our oil becomes useless and
valueless to our customers WHAT NEXT! Has our oil-boom not
become our oil-doom due to corruption, mismanagement and
neglect of other sectors?
These statistics have been unveiled to help challenge you to desire a

change. You need to commit yourself to being a part of the solution
by setting yourself free in order to free others.
The ball is now in your court!

xx THE SCHOOL OF MONEY
xxi
NEW
THE
BREED
CREED
I am a new breed
A new breed without greed
I am being Raised, Empowered and Released
I am a world-changer and a history-maker
I am a new breed
The Media World is waiting
The Entertainment World is waiting
The Sport World is waiting
The Political World is waiting
The World of Education is waiting
The Financial Sector is waiting
The Social and Spiritual Worlds are waiting
The World of Science and Technology are waiting
I am a new breed and I am ready to show up
I am a new breed
I make positive impact wherever I go
I am a role model at all times
I am a solution and not a problem
I am the best in all I do
I do the right things at all times.
I have great value for time
I care for and respect people
I am establishing a positive legacy
I am a person of honour and integrity
I make my family and nation proud
I am a new breed without greed
We are the new breed
We are without greed
All the spheres of human endeavour are waiting for us.
So help me God.
xxii THE SCHOOL OF MONEY
xxiii
THE
1.
15 COMPONENTS
OF THE NEW NIGERIA
I DESIRE AND SEE
A Nigeria with a clear national vision and citizenship

participation
2. A Nigeria with visionary leaders with good character and
competence
3. A Nigeria with security and value for life
4. A Nigeria free from corruption, ethnicity and religious divide
5. A Nigeria with uninterrupted power supply
6. A Nigeria with good rural and urban roads
7. A Nigeria with world class, multiple transportation sector
8. A Nigeria with world class educational sector
9. A Nigeria with world class health sector
10. A Nigeria that creates job and an enabling environment for
young entrepreneurs
11. A Nigeria where accountability and prudence is a national
culture
12. A Nigeria where democracy is truly democratic -
“Government of the people by the people and for the people”
13. A Nigeria with a strong economy and currency
14. A Nigeria with low rate of inflation, interest rate, currency
exchange rate, poverty etc.
15. A Nigeria with diversified economy and not oil dependent
only.
xxiv THE SCHOOL OF MONEY
xxv
WELCOME TO
THE 21ST CENTURY
A lot has changed in this 21st century as this email forwarded to me
sometimes ago states:
Our Phones Wireless
Our Cooking Fireless
Our Cars Keyless
Our Food Fatless
Our Dress Sleeveless
Our Society Cashless
Our Youths Jobless
Our Husbands Tireless
Our Wives Fearless
Our Children Mannerless
Our Ladies Braless
Our Dreams Senseless
Our Attitudes Careless
Our Love Aimless
Our Feelings Heartless
Our Sex Tasteless
Our Education Valueless
Our Work Earnless
Our Government Directionless
Our President Clueless
Everything has become LESS but hope remains ENDLESS. In fact I
am SPEECHLESS.
A creative piece I must agree, but what do you think? Truly, our
hope may seem endless but as you read this book and act on what
you learn, your dreams will come to pass and your hope will not be
dashed.
xxvi THE SCHOOL OF MONEY
xxvii
FINANCIAL INTELLIGENCE TEST (F.I.T.)

PLEASE TICK THE APPROPRIATE BOX
Please answer “YES, NO or I DON'T KNOW” to each of the following
questions. Be sure to keep track of your answers.
YES NO I DON’T
KNOW
(1) Do you know your present financial

condition or net-worth?
(2) Are you satisfied with your present

financial condition?
(3) Are you aware of the simple ways to

increase your net worth?
(4) Do you have enough savings to see

you through six months of normal
living expenses if you lose your
job?
(5) Do you save money on a regular basis?
(6) Have you formed the habit of saving?
(7) Do you have a well-defined/

documented financial goal?
(8) Do you have a bank account?
(9) Do you reconcile your bank

statements every month?
(10) Do you keep record of your income

and expenditure?
xxviii THE SCHOOL OF MONEY
YES NO I DON’T
KNOW
(11) Do you know how much you spend
each month?
(12) Do you spend less than you earn?
(13) Do you have a household budget and

are you successful at managing it?
(14) Do you avoid major credit purchases?
(15) Do you take advantage of all savings

and investment opportunities that
come your way?
(16) Do you have any investment that helps

to reduce your taxable income?
(17) Do you diversify your investments?
(18) Are you satisfied with the contribution

from your investment to your total
income?
(19) Do you feel you have a brilliant

financial adviser or team of advisers?
(20) Do you feel you have sufficient life

insurance coverage?
(21) Do you have a plan for your children's

college and university education?
(22) Do you own a house?
(23) Do you have a plan to retire in comfort?

Financial Intelligence Test xxix
YES NO I DON’T
KNOW
(24) Have you prepared your will?
(25) Are you in control of your financial

future?
(26) A r e y o u s a t i s f i e d w i t h t h e
contribution you have made to the
world?
SCORE GUIDE
IF “NO” or “I DON'T KNOW” is:
0-4 = Good shape / Keep it up
5- 10 = On the right track / Needs to improve
11- 12 = Weak pulse / Needs revival
13 - Above = Needs a life.
xxx THE SCHOOL OF MONEY
FINANCIAL INTELLIGENCE MODULE
Understanding Money
Ten Places Where Money Hides
The New Rules of Money
Who is a Millionaire?
Redefining Poverty
Universal Reasons for Poverty
Developing Investment Mentality
The Seven Star Education
The Rich Also Cry
Where Do Rich People Come From?
xxxii THE SCHOOL OF MONEY
CHAPTER ONE
The starting point for anyone who truly wants financial

freedom is to have a clear understanding of what money really
is, because if you don't know what you are looking for, you will
not know when you find it. I have discovered that the major
missing link in the mindset of people is the fact that they don't
know what money really is. That is why they mistake currency
for money or the card and papers in their pockets and wallets
for money.
YOUR CURRENCY IS NOT MONEY
YOUR CREDIT CARD IS NOT MONEY
YOUR ATM CARD IS NOT MONEY
YOUR CHEQUE BOOK IS NOT MONEY
This may be shocking statements to you, but you need to open

up your mind and allow new light. If paper currency is money,
what do you call what existed before paper? And, what do you
call the Credit or the ATM card which is plastic?
If the Credit or the ATM card is money, why do you think you
are poor? Just use the card to get anything you want and see if
you will succeed?
If your cheque book is money, why not just write a cheque to

2 THE SCHOOL OF MONEY
cover for all your needs and wants?
The world was created by the Creator without any paper

currency, cheque book, Credit or ATM card. Can we then say
the Creator was broke and poor when he was still able to create
the world without currency? NO!
To fully understand what money really is, we need to travel

back in time and see the evolution of money. This should help
you get a new perspective just like the story in the email
forwarded to me below:
DIFFERENT PERSPECTIVE
What is Perspective? …the appearance of things relative to one

another as determined by their distance from the viewer. A
matter of perspective (Quite Interesting and Food for
Thought).
The Difference between Rich and Poor People
One day, the father of a very wealthy family took his son on a
trip to the countryside with the express purpose of showing
him how poor people live. They spent a couple of days and
nights on the farm of what would be considered a very poor
family.
On their return from their trip, the father asked his son, “How
was the trip?”
“It was great, Dad.”
“Did you see how poor people live?” The father asked.
“Oh yeah,” said the son.
“So, tell me. What did you learn from the trip?” asked the
father.
The son answered:
“I saw that we have one dog and they had four. We have a pool
that reaches to the middle of our garden and they have a creek
that has no end. We have imported lanterns in our garden and
they have the stars at night. Our patio reaches to the front yard
and they have the whole horizon. We have a small piece of
land to live on and they have fields that go beyond our sight.
We have servants who serve us, but they serve others. We buy
our food, but they grow theirs. We have walls around our
property to protect us; they have friends to protect them.”
The boy's father was speechless.
Then his son added, “Thanks Dad for showing me how poor
we are.”
Isn't perspective a wonderful thing? It makes you wonder

what would happen if we all gave thanks for everything we
have, instead of worrying about what we don't have.
Appreciate every single thing you have, especially your
friends!
Let us begin the journey of the evolution of money.
LEVEL ONE EVOLUTION
The Hunter/ Gatherer/Cavemen Era
At this stage of evolution, people hardly wore clothes; no

shops or malls, no cars, no bills to pay, no class system.
Everyone was on the same level in many regards. The land was
useless to them because they were yet to discover its potential.
“Money” as you know it today i.e. your currency and cards
were useless at that point. If you had given ten million dollars
to a man then, he would probably have used it to fuel his fire

because that was not real money, and they had nothing to buy.
At this level, almost everyone was primarily a hunter who

hunted to feed himself and his family just to survive from day
to day. Their energy and skill to hunt were the major assets of
their time, so it will be safe to say:
ENERGY AND SKILL TO HUNT were their own money. If

energy and skill were their own money, why is energy and
skill not seen as money today?
ENERGY= HARD WORK
SKILL= SMART WORK
Is hard work and smart work not still relevant today? Why are
people looking for paper currency and not using their energy
and skill to get what they want in today's world? - Food for
Thought
LEVEL TWO EVOLUTION
The Farming/Agrarian Age
We all grow and evolve by emulation, observation and

awareness as we move on in life. There are things that are
better taught than caught while some are better caught than
taught.
In the first level of evolution, the inhabitants of the land were

more concerned about what was moving on the land
(Animals) than the land itself or what was underneath.
However, as man evolved, they discovered that the land had
value and could be used for sowing and reaping. Hence, the
Farming/Agrarian age was born.
Those who remained in level one as hunters and refused to

transfer their energy and skill to farming and owning
plantations gradually lost ground and became obscure and
outdated.
Realising the importance of the land and the fact that affluence
was tied to the size of plantation owned, many things began to
change like:
 Class System: At this stage, the class system became an

issue and people started claiming ownership of lands as
settlers and indigenes. If you study well, you will realise that in
most nations of the world, the land either belongs to the Royals
(Royal Estate - Real Estate) or the government and people are
only permitted to own lands subject to royal or government
approvals.
 Polygamy: Since the size of plantation determined

affluence, it meant that more hands were needed on the farm.
To handle the expanse of plantation more productively, the
men married many wives who in turn give birth to many
children. Polygamy was more of an economic strategy and not
an act of love or responsibility. So, to see men acquire wives
and children in today's Information Age as if they are assets, is
really pitiable because it will do them more harm than good. It
is nothing short of Agrarian mentality in an Information Age.
 Slave Trade: Realising they could not birth all the workers
they needed on the farm, the elites among them came up with
another business policy which was to buy other people's
children to work for them as slaves; hence the Slave Trade.
TRADE-BY-BARTER
At this stage, money evolved because their 'Skill and Energy'

had started producing more than they needed to survive.
“Money” evolved from 'Energy and Skill' to Trade-by-Barter.
Some of us knew of Trade-by-Barter in school not by
experience, hence the mass ignorance of the true identity of
money. Even in the days of Trade-by-Barter, people never got
something for nothing.
Trade-by-Barter is an economic process which involves an

exchange i.e. using what you have to get what you want. The
system of exchange replaced subsistent farming.
In this era, something had to be brought to the market place to

get something out. If you had plantain and needed yam, you
must look for someone who had yam and needed plantain
then you could both negotiate value based on quantity and
make an exchange in unity and win-win situation.
You could exchange produce for produce
You could exchange land for produce
You could exchange produce for land
You could exchange produce for slave
You could exchange land for slave etc
At this level, money was whatever you had to exchange for

what you needed based on your 'Energy and Skill'. If Trade-
by-Barter (exchange) was “Money” to them, why are you not
doing the same today? Why are you looking for paper
currency when you have other things you can use to exchange
for what you need? You have skills, energy, voice and eyes etc.
I see a lot of people today looking for money to get things when
they should be focusing on getting it direct or by exchange.

You don't need money to buy a car; you need a car
You don't need money to rent a house; you need a house
What you need is what you need. You can get a car or house
without paying for it with paper currency. If you focus on
getting what you need and not getting paper currency to
acquire it, creativity and innovation will flow on how else to
get it. But, when you focus only on “I NEED MONEY TO BUY
ABC”, then you close your mind to other possibilities.
There are several solicitors and surveyors in Nigeria who

collect their fees in landed property from peasant land owner
clients who do not have cash in transactions that are
transparently legitimate. In contracts, considerations does not
need to be money, it only needs to be "sufficient." This means
that it could be anything of worth, as long as something of
value is given in exchange. These professionals have thereby
become multi-millionaires.
I have shared this concept of “what-you-need-is-what-you-

need” with thousands of people over the years and the
testimonials are mind-blowing. There are people who have
gotten houses to stay in for free; and cars for consultancy
services rendered free. I know of two people who even got a 3-
bedroom bungalow each for free just because they decided to
be creative and asked for a house and not money to buy a
house.
THE KIDNEY REVELATION
There is a Question/Answer exercise I frequently carry out in

my entrepreneurial/wealth-creation seminars, and I do this to
help people realise that they are not poor or hopeless. If they
think well, they will discover they have something in them
they can use to achieve their dream. We all have gifts, talents,
potentials, energy, skills etc.
Question: How many of you have 2 kidneys?
Response: All hands always go up
Question: How many kidneys do you need to stay alive
and function?
Response: Some keep quiet. Some say two, and majority
says one which is the truth.
Question: How much is a kidney in the market today?
Response: People laugh, scream, giggle and chorus
different answers because they are beginning to
get the message.
Question: If all you need is one kidney and you have two,
and one kidney goes for X amount, why then do
you say you are poor when you can exchange
one kidney for “money?”
Response: The hall erupts most of the time with laughter,
argument, refutals with statements like “I reject
it,” “God forbid,” etc but they now get it.
I neither subscribe to people selling organs or body parts for

money, nor am I encouraging anyone to sell his/her kidney.
This is a wake-up call strategy to help you realise that your
value in life is not determined by your bank balance or balance
sheet, and that you have innate potentials, talents, gifts etc.
that you can use to change your world.
The Trade-by-Barter “money” stage had its own limitations in

the face of reality and it needed to evolve again.
LIMITATIONS OF TRADE-BY-BARTER
Logistic Limitation:
Trade-by-Barter became limited due to a lot of logistic

problems like:
 Disagreement on value and quantity inequity because

everyone believed in the superiority of their produce;
 Not finding someone who had what one needed and

needed what one had, which was becoming a major issue;
 Not finding someone who would accept what one had i.e.
they might need what one didn't have in exchange for
their produce. One would then have to exchange with
someone else before returning to the initial trader.
Mobility Limitation:
The mode of transportation was nothing compared to the

present time. Moving produce to someone for an exchange
and bringing produce to your abode etc was becoming
stressful.
Storage Limitation: Due to the short shelf-life of farm produce

and the variations in timing of decay from produce to produce
with no technology in place for long-term storage, there was
need for a change.
At this stage when the evolution moved to Level Three,

humanity lost sight of the true identity of money. The problem
still exists, which makes billions of people on earth confuse
paper currency for money.
LEVEL THREE EVOLUTION
The Industrial Age:
After discovering that the land was now valuable in the

Farming/Agrarian Level, there were other discoveries which
revealed many priceless mineral resources underneath the
land like crude oil, coal, gold etc.
These discoveries sparked up a revolution that dwarfed the

Farming/Agrarian evolution. The limitations of Trade-by-
Barter as earlier seen and the need for a solution paved way for
this third level. The farmers had now equally realised that the
produce from their farms could also be transformed into other
products.
For instance,
- from Apple will come Apple Juice, Apple Pie, Apple
Puree etc
- from Tomato will come Tomato Juice, Tomato Paste,
Tomato Ketchup etc
 The School System:
Due to the need to get people trained to handle the machines,

and work in the factories, the School System was introduced.
Some slaves from plantations were trained to become slaves in
the factory through a system called School. This became
necessary because some plantation-owners too were evolving
and becoming industrialists and not only farmers.
 The Job and Salary System:
As people were being moved from Farming to Industrial

Slaves; Farming to Industrial Labour, jobs and salaries were

now introduced to give the slaves a feeling or sense of security
and value, so they could commit their lives to the job and raise
their children to do the same.
* As Farming Slaves, they barely wore clothes or
knickers. But as Industrial Slaves, they wore
overalls or suits and tie like their modern day
counterparts who are Corporate Slaves with golden
handcuffs.
* They were also measured on a scale before being
sold for wages (salary); but now as Industrial or
Corporate Slaves, they are being measured on a
salary scale to measure their value and determine
their salary.
At this stage, people are promised salaries for decades as long

as they stay as civil servants, public servants or otherwise.
They are also promised retirement at 65 and monthly pensions
afterwards - Wow! What a package for a lifetime of slavery in
the labour market; continuous struggle in the rat race with the
golden handcuff of salaries, benefits and pension.
Also, Trade-by-Barter could no longer remain the only means

of economic transaction because of change and emergence of
new ideas. A decision was made to accept other things apart
from farm produce as the instrument and means of exchange;
hence, the use of cowry, copper coin, gold coin etc. as the
“money” or currency of the day which long predated paper
currency.
Like the limitations of Trade-by-Barter, some limitations were

also realised at this stage like the difficulty in mobility of gold
due to weight and risk of storage in terms of security among

others. The world war, the emergence of different groups,
nations and countries on all continents claiming autonomy,
and wanting to create their own transaction instruments yet
needing to do business with other nations gave birth to the
paper currency.
Since gold has been universally accepted as a good value

retainer but vital to be secured, papers were issued as
promissory notes. National currencies were accepted as legal
tenders and transaction instruments based on the value of gold
individuals had backing up the paper in reserve. This was
what gave birth to the Banking Industry, Government
Reserves, and Central Banks.
They were to store the gold, issue the notes and carry out the
exchange (Trade-by-Barter), on behalf of people who did
business together. The paper was as useless and valueless as its
worth, but for the gold backing it up, it was received.
Paper currency is local but money is universal. People began to

lose the understanding of real money as the focus shifted to the
quantity of paper they had and not the gold behind it or the
value it has in transaction or in the exchange market.
To make matters worse, world leaders decades ago, decided to

separate gold from paper currency and accept it as “money”
with value on its own, based on trust. That was when the real
concept of “money” finally died in the consciousness of many
and they started seeing paper currency as “money.”
With different nations having different currencies with

different values and calling them money, banking became a
lucrative business and greed went wild. What you call money
in your own country is useless in another country except you

go back to the root of money which is exchange and you still
have to exchange whatever you have for the one accepted
wherever you visit.
The paper currency is not money my friend, and it is useless

when it has no value in the exchange market of the world.
There was the case of a man in Europe who went to the bakery
to buy a loaf of bread with a wheel barrow full of “money”. He
went inside the bakery. By the time he came out, he realised
that the “money” was on the floor but the wheel barrow has
been stolen because it was more valuable than the load of
papers called money. It is the same today in Zimbabwe where
you have to carry millions of Dollars of paper called money to
buy loaves of bread.
Zimbabwe introduces $50

billion note as a way of
fighting cash shortages.
▪ Just enough to buy just
two loaves of bread
Zimbabwe's
$100 billion banknote
with the number of
eggs it could purchase
on its release date
A Zimbabwean man counts

a big stack of money to buy
some bananas in Harare
- Sep. 2008
CHEQUE BOOKS OF DIFFERENT BANKS
PAPER CURRENCIES OF DIFFERENT NATIONS

AND TERRITORIES
“I promise To Pay To the bearer

on demand the sum of”
This shows that the note you call money is nothing but a
promissory note
Just as your cheque book is useless and an ordinary paper if

you have no money in your account, your currency is useless
and ordinary if it has no exchange value.
The Great British Pound (GBP) is one currency that stays true
to the root and helps observant people to realise that it is not
money but just a promissory note. Whenever you hold any
pound sterling currency in your hand like all other currencies,
you are not holding money but holding a promissory note
which is only as valuable as its exchange capacity. That is what
banking is there to do i.e. it helps you carry out the exchange
behind the scene while you carry currency notes, cheque books
and cards.
Many European nations thought what they had was money

until it was cancelled by the decision to become the European
Union and in one day the Euro currency replaced their old
currency and changed the dynamics of their existence. They
are just beginning to realise some of the results with the global
crises sweeping through now.
Do you still think paper currency is money? I doubt so at this

stage as we draw close to defining true money.
LEVEL FOUR EVOLUTION
The Technology/Information Age
The Industrial Age is no doubt dead even though many are still
living in that era and wallowing in poverty. The world has
become a global village and the internet is the village square.
We are now in the Technology/Information Age and things
have changed. Brain power has replaced muscle power. Smart
work has replaced hard work and ideas now rule the world.
Money has again evolved and paper currency is gradually
expiring all over the globe and giving way to electronic money
via cards and e-commerce.
Now that paper is being replaced by plastic cards - Is the card

now money? The need to do business globally and transact
easily without the exchange rate bottlenecks, the need for
speed of transaction, the need to deal with the limitation of
paper currency which is storage, security and mobility has
ignited this evolution. The world has evolved and accepted
CARDS as transaction-instruments and means of processing
exchanges globally and electronically but only based on the
value of paper currency you have stored in the bank to back the
card. Can you see it now?
Imagine you are going about now with empty cards that has no
“money” or paper currency backing it and claiming to have
money. That is the way the paper currency is not money
because nothing is backing it but the TRUST FACTOR held
together by greedy men all over the world. The global
meltdown and all the revelation that have come to light in Wall
Street and financial sectors all over the world is a lesson.
In less than a decade or more depending on the speed of

evolution and development of your own country, there will be
no more paper currency in existence and our children and
grand children will never call paper currency money, but they
will call cards money just because that is the “money” they will
know. Just as paper currency is the “money” many of us know
due to ignorance of history until now.
I expect every reader to train up their children with financial

intelligence and an accurate understanding of what money
really is so they will not be in bondage to cards and debts like
millions all over the world instead of exchanging value.
As the world progresses, I see another evolution coming up

with time when we won't use cards anymore but there will be
computer chips implanted in people's hands, foreheads etc to
become transaction points or terminals. I guess when we get to
that level - YOU WILL CALL YOURSELF MONEY and you
may not be far from the truth.
WHAT IS MONEY?
At this stage, let me give you the definitions of money based on

the knowledge we now have.
 MONEY IS ANY MEDIUM OF EXCHANGE
Whatever you have that you can exchange for what you
need is money and not necessarily paper currency or
cards. Remember Energy, Skills and Trade by Barter at all
times because that reveals the real money.
Whenever you need anything from now, change your

paradigm from thinking of how to get “money” - paper

currency to acquire it, to how to use “money” whatever
you have to acquire it.
At this level of thinking, innovation and creativity flow.

It's quite unfortunate that for ages, people have been
using what they have to get what they want negatively
through prostitution - sex for cash, and robbery -
weapons for cash and valuables, etc but it's time for you to
begin to see things differently and focus on positive
things to use as instruments of exchange.
 MONEY IS A REWARD FOR SOLVING A PROBLEM
Money only flows in the direction and in exchange for

value. The level of problem you solve determines the level
of money you have. People only pay you for the problem
you solve.
Solve small problem = Small Money
Solve medium problem = Medium Money
Solve big problem = Big Money
Solve national problem = National Money
Solve global problem = Global Money
Nobody is paid for discovering or identifying problems

except they solve them. The ability to identify problem is
not complete if you cannot solve it. Many people in
today's world are good at seeing, identifying, noticing
and complaining about problems but still remain poor

because that does not attract money except they become a
problem solver and a solution provider.
THE GLOBAL MELTDOWN AND RECESSION

DECEPTION
With this new understanding of what money really is, can you
now see that we don't really have a money problem, but
wisdom and knowledge problem; and men have gathered
again with their propaganda and conspiracy to make people
panic and follow their plot. All over the world, experts and
economists are confused because their expertise is limited and
another evolution is taking place to produce new templates for
global operations. I will be sharing some things with you all
through this book that will set you free from poverty and lack
for life.
THINK ON THESE
If paper currency is money, where did all the money go that led
to global meltdown or recession? Were the currencies burnt or
stolen by aliens or why did we all agree that there is no money
globally and nations are filing for bankruptcy? The truth is that
the greed of man that withheld “THE TRUTH FACTOR”
backing the paper has finally yielded global disgrace and we
are being forced to have a rethink.
KNOW THIS
Since money is any medium of exchange and a reward for

solving problems:
Can the world ever stop having something to exchange for

what they need?
Can the world ever stop having problems that need to be

solved?
Don't bite the bait of deception and the conspiracy of recession.

Choose to develop and discover things you can use to make
exchange and develop yourself to be a problem-solver and you
will never have money-problems but become recession-proof.
What people don't know kills them because ignorance is

darkness. Many things exist in our world today that was called
impossible yesterday, and today's impossibility is tomorrow's
reality. The crude oil that has become a globally valuable
commodity was once dearth and was called black devil
because the Agrarian Age saw it destroy their lands and
hinder cultivation; killing sea creatures, and causing death to
people through poisoned waters. It was black devil until the
knowledge of refining came in the Industrial Age and it
suddenly moved from black devil to black gold in one swing.
The wise men of the early part of the Industrial Age said oil
will dry up and finish at a particular date especially when they
saw the way it was being consumed by cars, but the discovery
and production of the fuel-consumption products and engines
that cut the fuel usage of cars by 70% then made a fool of the
wise men's prediction, let alone the discovery of oil in many
nations of the world which “the wise men” never realised had
oil. Decades later, nations are still discovering oil and joining
the league of oil producing nations. Oil seems to be valuable
today until another discovery like biofuel will make nonsense
of oil and then “Wise men” of our days who depend on oil to
survive may wake up too late.
 Land was useless to the hunters until the Agrarians came,

which is why native occupiers of lands laughed as they

sold their lands cheap, thinking the land was useless
because they have hunted every animal on it. Are they
laughing now when they see what is coming from the
land and under it? Even sand is valuable today as it is
used to manufacture valuables.
 Black devil (oil) was useless to the Agrarians until

refining knowledge came.
 Entrepreneurship, ideas, etc were foolishness to the

Industrial Age because of the illusion of security via
salaries and pensions.
An Example
In the Industrial Age, let's say you employed fifty people to

work as dishwashers in the factory cafeteria/canteen and you
paid them a thousand each per month - totaling fifty thousand
monthly. In the Technological Age, a dishwashing machine
will cost you less than fifty thousand to buy and install, and it
will replace forty eight if not all fifty people. It will save you
money, time, complaints etc.
The dishwasher become a boom for you
The dishwasher become a doom for salary earners
As the world is advancing, ask yourself some simple

questions:
 WHAT DO YOU DO FOR A LIVING?
 CAN A MACHINE, ROBOT, COMPUTER OR

TECHNOLOGY REPLACE YOU?
 DO YOU HAVE THINGS YOU CAN EXCHANGE FOR

WHAT YOU NEED OR WILL NEED THAT NO
TECHNOLOGY CAN REPLACE?
 DO YOU HAVE WHAT IT TAKES TO SOLVE

PROBLEMS?
Those who solve today's problems will survive today, and

those who solve tomorrow's problems today have secured
their future.
Wake up and be wise because the school has started, and I

hope you are learning. Staying in the kitchen with your
mother anytime she is cooking without learning the secrets
and technology behind the cooking like the ingredients, its
quantity, measure and timing etc is useless because after her
exit, you will still be stranded.
This book is all about giving you the inside secrets and
technology for wealth creation, preservation and
entrepreneurial success. Let's proceed to the next chapter as I
unveil to you the ten places where money is hiding. Come with
me!
CCH
HAAPP TT EE R
R TT W
WOO
“Many people look, but only few people see”
Back when the telegraph was the fastest method of long-

distance communication, a young man applied for a job as a
Morse Code Operator. Responding to an ad in the newspaper,
he went to the office address that was listed.
When he arrived, he entered a large, busy office filled with

clatter, including the sound of the telegraph in the
background. A sign on the receptionist's counter instructed job
applicants to fill out a form and wait until they were
summoned to enter the inner office.
The young man filled out his form and sat down with the seven
other applicants in the waiting area. After a few minutes, the
young man stood up, crossed the room to the door of the inner
office, and walked right in.
Naturally, the other applicants perked up, wondering what

was going on. They muttered among themselves that they
hadn't heard any summon yet. They assumed that the young
man who went into the office made a mistake and would be
disqualified.
Within a few minutes, however, the employer escorted the

young man out of the office and said to the other applicants,
"Gentlemen, thank you very much for coming, but the job has
just been filled."
The other applicants began grumbling to each other, and one

spoke up saying, "Wait a minute, I don't understand. He was
the last to come in, and we never even got a chance to be
interviewed. Yet he got the job. That's not fair!"
The employer said, "I'm sorry, but the last several minutes
while you've been sitting here, the telegraph has been ticking
out the following message in Morse Code: 'If you understand
this message, then come right in. The job is yours.' None of you
heard it or understood it. This young man did. The job is his.
We are so busy living in a world that is full of noise and clatter,

like that office. People are distracted and unable to hear the
still, small voice and inspirations.
The above story is from another email forwarded to me

sometimes ago and it's a good way to start this chapter. With
all the things I have shared with you so far especially in the last
chapter, I believe you are now better informed to realise that
whatever you need can be yours if only you know where to
look and what to do.
For decades, I have heard people complaining of not having

money and not being able to FIND money to do what needs to
be done. One will then want to ask - WHERE IS MONEY
HIDING?
I have discovered ten places where money is hiding and as we

explore them one by one, I want you to be very sensitive and

reflective because I have seen many people become financially
free just by this discovery.
ONE
MONEY HIDES IN PEOPLE
Today, we have over seven billion people on the earth and I
can tell you clearly that just like the spider is loaded with webs
within it, money hides in people and will easily flow from
them to you if only you:
Have something to exchange for it or
Solve a problem for them
Money will always flow in the direction of value. All the

people around you have money but cannot give it to you
except you have something of value to make them release it.
This fact became more real to me in March 2009. I was in my
hotel room in London and it was during what was then called
The Peak of Recession and the late Michael Jackson had
announced his proposed “THIS IS IT” concert that was to run
for months.
Due to the demand for the tickets as a result of the media hype
and the announcement that it will be his final concert ever, the
shows were increased to 50 shows over a period of months.
The venue was to be in 20,000 seats O2 Arena which means
they expected a million people in fifty shows. Guess what,
people came from all over the world and some even stayed at
the O2 Arena overnight just waiting for the ticket sales to open
at the office and online. At £70 per ticket, £70 million pounds
came in from the ticket sales to people. The concert was still
months away and the world was supposed to be in recession,
but 70 million pounds still came out of people. Michael Jackson
unfortunately passed on before the concert could start, but you
get the message.
There are millions hiding in people that can also flow to you if
you create value to draw it out.
TWO
MONEY HIDES IN PROBLEMS
Money hides in problems, and every problem you see is

money in disguise. Instead of complaining about problem,
every reader should start thinking solution because seeing a
need and meeting it/seeing a problem and solving it is what
draws money out of problems. Look around you, every
problem you see; every need you see around is a potential
money-spinner for you. One man's problem is another man's
opportunity.
The food-seller makes money from your hunger-problem
The Cloth-seller makes money from your
nakedness/fashion-problem
The teacher/school makes money from your ignorance-
problem
The doctor makes money from your health-problem
The lawyer makes money from your crises-problem
The transporter makes money from your mobility-
problem
The landlord makes money from your shelter-problem
The list goes on but you get the message. Stop complaining
about problems and start solving them. Make a list of
problems and needs that exist in your environment, and start
picking the ones you can solve and money will flow.
People have made money from problems for generations till

date just by solving general problems like the basic needs of
man (food, shelter, clothing, transportation etc) to unique
problems in different sectors, nations and lives. From birth to
death, there is money in every problem and it's time to start
making money. Can you imagine yourself finding the cure to
HIV/AIDS, Cancer etc and remaining poor? There are
countless problems to solve locally, nationally and globally
and there are billions to be made - Get to work!
THREE
MONEY HIDES IN GIFTS AND TALENTS
There is no single individual on earth that is not gifted or
talented in at least one area. The Creator ensured that no one
was created empty. As human beings, we are stuffed with
potentials and they are within to sustain us in the journey of
life.
YOUR GOLD IS TIED TO YOUR GIFT
YOUR PROFIT IS TIED TO YOUR POTENTIAL
YOUR TREASURE IS TIED TO YOUR TALENT
As ignorance and inability of many to discover, develop and

deploy their gifts, talents, and potentials have kept them poor
for generations, many industries with billions in turnover
have been developed around this money hider.

All our Sportsmen and Women
All our Musicians
All our Actors and Actress
All our Comedians
All our Public Speakers and Teachers etc have all come to
validate this fact that money hides in gifts and talents. I have
seen people with unique gifts and talents stay in poverty and
complain of lacking money, when all they needed was
available within them like the spider and its web. What many
people call hobby today is nothing but the Creator's provision
for their sustenance.
Can you sing?
Can you act?
Can you cook?
Can you make people laugh?
Can you write?
Can you barb?
Can you sew?
Can you make hair?
Can you drive?
Can you talk?
Can you hear?
Can you see?
Can you walk?
Can you laugh/smile?
Can you move?
Can you sit?

Can you stand?
Can you run?
Can you jump?
Can you push?
Can you carry etc?
The list of possibilities is endless and I have seen people make

money and become millionaires just by using their gifts,
talents and potentials; and I can tell you, there is nothing as
fulfilling as getting paid for doing what you love, what you are
passionate about, and what you can do for free.
FOUR
MONEY HIDES IN OPPORTUNITIES
Opportunities are doorways and ladders to new levels of life,
and countless opportunities abound in today's world to make
money. Like I said earlier, one man's problem is another man's
opportunity and money hides in opportunity. Many times,
what people call success or luck is just opportunity meeting
with preparation. It is better to be prepared waiting for
opportunity than for opportunity to come and meet you
unprepared. Due to ignorance of how to identify
opportunities, a lot of people have missed making money.
I have the privilege of running a group of companies with

about nine subsidiaries and I can trace almost all of the
subsidiaries to an opportunity I saw, realised or came across
and today each of the business is bringing in her own income. I
discovered a secret about opportunity almost 2 decades ago
and it has guided me till date.
“SINCE MONEY HIDES IN OPPORTUNITY, WHENEVER

PEOPLE ASK ME IF I CAN HELP WITH SOMETHING, I
INSTANTLY BECOME A MIDDLEMAN BETWEEN THEM
AND THE SOLUTION BECAUSE I SEE THEM COMING TO
ASK ME AS AN OPPORTUNITY WITH POTENTIAL FOR
MONEY TO FLOW.”
What does it take to develop yourself or discover contacts to

solve peoples' problem and meet their needs. In today's global
village and the internet being the village square solution is just
a click away.
FIVE
MONEY HIDES IN PRODUCTS AND SERVICES
Think with me for a while. How much have you spent in the
last twelve months? What did you spend the money on? The
answer is very clear. You have spent at least 70% if not 100%
paying for products or services. What this mean is that money
has flowed out of you to others for products and services. No
wonder the word currency is used to describe “money”,
because, it is like currents that either flow towards or away
from you. Money hides in products and services and those
who have products or offer services keep making money no
matter the economic climate, recession or no recession.
Are you not paying for food?
Are you not paying for transport?
Are you not paying for rent?
Are you not paying for basic daily, weekly needs?
Are you not paying for utilities?

From the attachment or wig on your head
To the jewelries on your ears, neck, hands, or otherwise
To the glasses on your eyes
To the body cream and hair cream
To the clothes on your body
To the wrist watches on your wrist
To the shoes on your feet
To the utilities you enjoy like, phones, cables, electricity,

internet etc
They are all somebody's products, services or creation - their

brains did it. Some people are even label or designer freaks that
waste money by insisting on buying specific labels or brands
for status sake and not necessarily value.
You are spending money on someone else's BRAIN CHILD

and LABEL - Where is your brain child? Where is your own
product or services that people can pay you for? You are in
school now and it's time to put on your thinking cap. Money
hides in products and services and the world is waiting for
yours.
SIX
MONEY HIDES IN IDEAS
Yesterday's impossibility is today's reality and today's
impossibility is tomorrow's reality. To say that ideas rule the
world is no doubt a statement of fact. Countless ideas flow
through the human mind on a daily basis but only those that
are captured and acted upon become products or services.
There are no creators. There are no innovators. All we have are

discoveries and downloads from the Creator acted upon for
result. When the earth was created, countless things came with
it, but until man discovers it, it is non-existent and impossible
to man. We did not create the trees but by ideas and discoveries
downloaded from the Creator, we have now used trees to
produce all manner of things.
Centuries ago, mankind lived without electricity, cars,

airplanes, televisions, refrigerators, telephones etc. Just
decades ago, we had no laptops, I-pads, cables television etc.
and years ago, there was no Facebook, YouTube, Twitter etc.
The richest men in our world today are no more hunters,
farmers or industrialists but ideas-people who now make
billions from their ideas. Smart work is displacing hard work
and brainpower has taken over from muscle power.
How many times have ideas crossed your mind and you
ignored or procrastinated only to see them done by someone
else a while later. It usually ends up with this statement “AND
IT CAME TO MY MIND”. Nobody owns the monopoly of
ideas. Anyone who captures and acts on it is credited as the
pioneer or inventor. Money hides in ideas. Ideas rule the world
and it is time to make your mark.
From E- bay to Amazon
From YouTube to Facebook
From laptops to I-pads
Who knows what next the world will experience? Why can't
your name make the list of the “inventors” of tomorrows'

products, services or technology? I have seen all manners of
millionaires emerge with ideas and the world is not in famine
of ideas neither is the Creator resigning from downloading
ideas into the human mind, but you have to realise that money
hides in ideas. Take your ideas seriously and start making
money from ideas.
SEVEN
MONEY HIDES IN VISION
Where there is a vision there is pro-vision; and where there is
no vision there is no provision.
Pro-Vision means “towards vision or provide for vision”.

What this means is that vision attracts provision because
money hides in vision. People don't give to nothing or support
nothing, but they do give to something. Get a vision; share the
vision and money flows in supports of the vision.
A concert promoter has a vision; the artist buys into the vision;
a team is formed and 70 million pounds flow towards the
vision.
A nation or territory is flooded or devastated by hurricanes;

people created a vision to raise money to help rebuild the
nation and millions flow in response to the vision.
Why does your birthday or wedding anniversary come and go

without money or gifts coming in for you? The year you decide
to celebrate it, people give. It is because you created a vision
and gifts and provision flowed. Money hides in vision and
when you have a worthy course or worthy idea to pursue or

implement, don't hesitate because money hides there. Instead
of begging for money and favours, you will be amazed at how
money can flow out when you come up with a vision. It is time
to become a visionary and release the flow.
EIGHT
MONEY HIDES IN WORK
He that will not work, let him not eat because no work no pay.
When people hear of work they get edgy as if work is a
negative thing. Work is not a negative thing, and the reason
why people feel uneasy about work is because they are locked
up in the rat race of life with golden handcuff; doing a job they
don't like for the kind of money they don't like. They are sad on
Mondays and glad on Fridays. But, if you understand that
money hides in work and that there are different kinds of
work: hardwork, smartwork, brainwork, muscle work etc,
things will change.
Fishes don't struggle to swim
Birds don't struggle to fly
And I can assure you they don't see it as work, because they are
doing what is natural to them. Take the fish out of the water, or
put the bird inside water and they begin to struggle for
survival. Most of what people call work today is not work but
struggles and jobs. It is time to move from jobs and struggles to
work.
You don't struggle to eat except you are sick
You don't struggle to talk except you are sick
You don't struggle to walk except you are sick
You don't struggle to think except you are sick
In the same vein, work should never be a struggle or a job

except you are misplaced and just doing what you find to do
for survival and not what you love to do or are created to do.
You have only one life to live, and it is too short to spend it
struggling. Millionaires and billionaires all over the world,
sometime work harder and for more hours than the average
person but to them it is not a struggle because they are doing
what they love. They make loads of money from it with a
secured future.
It is time to start a different kind of work, with a different kind

of purpose, income, and result instead of struggling for
survival and mistaking it for work. Work is good and the only
place where success comes before work is in the dictionary, but
hard-work still comes before success in the same dictionary.
You have to work to succeed and you should take it more
seriously from now so that money can flow.
NINE
MONEY HIDES IN SEED
Your future is in your seed because buried within every seed is
great potentials for surprising outcomes.
Opportunity sometimes disguises as challenges
Treasure sometimes disguises as trash
History sometimes disguises as a common event and
Tree sometimes disguises as a seed
You cannot count the number of oranges in a seed even though

you can count the number of seeds in an orange. This is so

because every seed is potentially an orchard.
Out of a liquid sperm seed comes a solid child
Every woman was once a baby girl and once a sperm seed
Every man was once a baby boy and once a sperm seed
Every forest/plantation was once a seed, and though we all
know that a tree does not make a forest, yet every forest begins
with a tree which starts as a seed. No wonder startup capitals
for businesses are sometimes referred to as SEED CAPITAL.
What do you have in your hand?
What do you have in your mind?
What do you have in your house?
See the potential in that dream seed, cash seed etc and step out.
If you don't step out of the boat, you cannot walk on water, and
you never know what you can achieve until you try. If what
you have is not enough to do what you want to do, release it as
a seed and expect a harvest.
You want to start a school but don't have enough, then start
offering your services as a seed and volunteer to help others
and harvest will flow. The volunteer principle is a seed
principle that many have used to release money. My first
major job in life after my graduation was a volunteer job. I
offered myself for free and it later became a paid permanent
job before I finally stepped out on my own.
TEN
MONEY HIDES IN THE CREATOR
Except you are an atheist, you should know there is a Creator
who created the whole world and all the people in it. And if
you are a good student of history, you will realise that He
created the world in few days, mankind in few minutes or
probably hours, and He did not do any of those with “money”.
If He did it then, He can do it now and since He is not limited by

the natural limitations and natural supply, He has a supply
source that is supernatural, universal, inexhaustible,
inexplicable and available to all who know how to connect to
it.
Money hides in the Creator and if you connect with Him in a

covenant relationship, you can have access to this
supernatural supply that can never run dry or be affected by
any natural inhibitions.
Do you know how the water gets into the coconut?
Do you know how liquid sperms become solid baby?
Do you know what holds Atoms together?
Do you know the pillars that prevents the sky from falling?
Do you know the power that tells the sea where to stop?
Do you know what hides the stars and moon till they are
needed etc.
As humankind, we are limited and natural but the Creator is

unlimited and supernatural. If we connect with Him, He can
add His super to our natural and give us access to His
supernatural supply. Money hides in the Creator. Connect
with Him and let it flow.
It is time to move on and realise The New Rules of Money.

CHAPTER THREE
“If you do it the way they have been doing it,

you will also end up the way they have ended
up, and get the result they got”
Second year medical students were attending their anatomy

class. They all gathered around the dissection table with a
corpse specimen.
The Professor started the class by telling two important

qualities as a doctor. The 1st is that NEVER BE DISGUSTED
FOR ANYTHING ABOUT A BODY, e.g. He inserted a finger
in the dead man's anus and tasted it in his own mouth. Then he
told the students to do the same.
The students hesitated for several minutes but this was their
first major test and nobody wanted to fail. But eventually
everyone inserted their fingers in the dead man's anus and
then tasted it.
When everyone finished, the Professor looked at them and

said: the most important 2nd quality is OBSERVATION. I
inserted my middle finger but tasted the index finger. Now
learn to pay attention.
Moral: Life is tough but it is a lot tougher when you are not
paying attention.
Thinking you know all about money and don't need to learn
any new thing is a mirage and a deception because things are
constantly changing and rules too are constantly changing.
Take communication for instance. Things have changed and
the rules have changed.
From smoke signal
To talking drums
To talking
To letters
To phones
To email list
To discussion groups and boards
To websites
To blogs and micro blogs
To photo sharing sites
To social-networking sites
To video-sharing sites
To Wikis etc
To ignore the change and new rules may spell doom for
anyone. The rules of money have changed and since change is
the only constant thing on earth, personal and general changes
are inevitable and can lead to new trends. For instance,
communication changes led to the new communication trends
of today.
The New Rules Of Money 41
The terrorist event of September 11, 2001 in the United States

and similar moves since then changed the way we travel and
created a new trend in air traveling process and the aviation
industry. There are five steps to creating trends both in
individuals, groups, corporations, nations etc and I will want
us to examine them and also some other trends to note so as to
broaden our horizon on the new rules issue. We don't only
have new rules of money, we have new rules of love, new rules
of life etc.
HOW TRENDS ARE CREATED
1. Significant Pain Or Pleasure
For a trend to be created, the first step is that you experience a

significant pain or pleasure that changes things in your life and
this leads to step two.
2. Question The Status Quo
With significant pain or pleasure comes questions like “why

did it happen” for pain and “how can I keep it” for pleasure.
This leads to step three.
3. Search For An Alternative
At this stage, you are looking for an alternative to escape the

pain or to increase and retain the pleasure depending on what
triggered the trend setting journey, then comes step four.
4. Adopt New Values
Depending on the alternatives one comes up with, new values

are adopted that begin to shape one's actions, reactions and
life. Since our values shape our behaviours, the new behaviour
becomes the new norm and then step five emerges.
5. A New Trend Is Created
From pain/pleasure, to questioning, to search, to adoption of

new values, a new trend emerges with new realities and new
rule.
The evolution from the first hunting level till date as seen
earlier all brought in new realities and new rules.
SIX TRENDS TO NOTE
In today's world, there are six trends to note that affect

business, economy and finance.
1. Technology
Things have changed due to technological advancement as we

will see in one of the new rules of money. The world has
become a global village and the internet has become the village
square. In 1993, there were only 50 sites on the World Wide
Web, but today there are hundreds of millions of them with
more joining on a daily basis.
2. Shamelessness
You only need to watch some talk shows or reality shows on

television to realise that people are more shameless today than
ever. Some of the things that people flaunt today are things
that made you bury your head in shame years ago. Media,
entertainment and advertisement companies have capitalised
on this to rake in millions.
3. Questionable Hunger
Another new trend to note is the fact that people hunger for
information but not knowledge or transformation. It is easy

today to see people especially today's youth recite lyrics of
songs in a whole album and yet they fail massively in
examinations and other vital tasks due to lack of knowledge
and mental laziness towards valuable tasks.
4. Spiritual Quests
Never in history has there been a spiritual quest and hunger in

people like it is in today's world. People tend to have woken up
to the supernatural in a negative way that people get involved
in new age, eastern religion, occultism, etc., all in their quest
for the supernatural. People seek more of manifestations than
sound doctrines.
5. Dyslexia
The world today has become more dyslexic than normal.

Dyslexia is a broad term used to define a learning disability
that affect one's ability in various ways. Like ability to read and
short term memory. Today, you see that to get the best, you
must combine words and pictures, sounds and images. Many
people's attention span is so short now that KISS is the new
norm. KISS (Keep It Short and Simple).
6. Selfishness
The final trend I want you to note is the fact that our world
today is a “me generation” and people have become more
selfish and self-centered than normal. Today, people want
products without process and value at little or no price. Major
corporations have realised these trends and have come up
with mini-packs of their products as opposed to the usual big
family packs.
Mahatma Gandhi was no doubt right about the 7 deadly sins

which have become the norm of our time. Gandhi in young
India 1925 came up with this universally yet time tested list.
SEVEN DEADLY SINS
1. Politics without principle
2. Education/knowledge without character
3. Pleasure without conscience
4. Science without humanity
5. Commerce/business without morality/ethics
6. Wealth without work
7. Religion/worship without sacrifice
Change is an unavoidable constant and trends are an

unavoidable reality, so wisdom demands that one equips
oneself with accurate, relevant and up-to-date knowledge in
every area to successfully navigate one's way in life. In the
world of money, the rules have changed and one needs to
wake up and wise up. In 2006-2007, I was part of an online
group where these eight new rules of money emerged.
NEW RULE ONE

KNOWLEDGE IS THE NEW MONEY.
Few years ago, I was speaking at a conference in New York and

one of the participants asked me a question that I have been
asked in different platforms from Ghana to Botswana, Italy to
France, London to Ireland, etc especially in this period of
global “recession”.
“WHAT WOULD YOU ADVICE ONE TO INVEST ONE'S

MONEY IN AT THIS PERIOD?” My answer is always the
same and it is INVEST IN YOURSELF MORE NOW; INVEST
IN YOUR PERSONAL DEVELOPMENT. This should take
priority now than other investment vehicles because
knowledge is the new money and what you know determines
how far you go. In the hunting age, it was energy and skill. In
the Agrarian age, it was exchange via trade by barter. In the
Industrial Age, it was coins, then paper currency. The
Technological and Information Age, it is card and now
information which is today's and tomorrow's money. Those
who know rule over those who don't. Knowledge helps you to
be creative, innovative, full of ideas, ahead of others, and have
more substance with ease.
I started travelling to the United Kingdom in 1997; that is

fifteen years ago. Due to my investment mentality and
understanding of the power of opportunity, I immediately
searched out investment opportunities. From my next trip in
1998, I started traveling with loads of goods to sell in the
United Kingdom. Sometimes I travelled with as much as
sixteen big bags and boxes of goods and had to go through all
kinds of stress and processes to complete the journey. Because
of my goods, I always had to go through the “goods to declare”
doorway at the London airport and face searches and charges
that I had to pay. My customer-base grew. I made good money
but I outgrew that stage and changed strategy over time
because I realised that knowledge is the new money.
By investing in my personal development and becoming a

wealth creation agent, I now go into the same United Kingdom
with just a bag and nothing to declare or be charged for and I
make more money. Because I no longer carry bags of goods to
sell, but loads of information, principles and strategies to sell.

The goods that brought the money used to be in my bag, but
now they are in my mind and my brain. Though, they are
invisible, they are more valuable and more productive.
Knowledge is the new money my friend, and it is time to know
more to make more.
NEW RULE TWO

LEARN HOW TO USE DEBT
Many people in today's world are in serious financial

dilemmas due to debt and their greatest desire is to become
debt free; so, hearing something about debt is not something
they are interested in. But, wisdom demands that you open up
yourself to fresh perspectives in life so as to keep learning and
growing. There are two kinds of debts; Good debt and Bad
debt. We will deal extensively with the bad debt issue later.
Good debt is a leverage - Investment and wealth-creation tool
Bad debt is a bondage - Consumer and wasteful loans
Bad debt is what has put millions in financial hardship because

they incur debts to acquire consumables and liabilities because
they allow themselves to be deceived by debt marketers and
credit-cards-issuing companies (More on this, later in the
book). Good debt on the other hand is a leverage, and you see
countless millionaires, billionaires and corporations having
debts and you wonder. These are good debts because they
have learnt the power of leverage and they use debt to create
wealth by borrowing money cheap and using it to invest,
acquire assets, or create wealth that gives greater return than
the cost of the debt. For example, if you take a loan at between
5-20% interest per annum and you invest it into an asset,
investment or business that gives you a return of between 25-

300% return per annum, it is a good debt because you are now
using debt as a leverage to creating wealth. It is sometimes
called Other People Money (OPM) in wealth creation. You can
have many leverage options.
OPM - Other People's Money
OPT - Other People's Time
OPE - Other People's Energy
OPI - Other People's Idea etc
That's the whole essence of creating systems and structures.

Save Your Self Time Energy and Money.
I have used other people's money to create wealth in

innovative ways over the years, and still do without
borrowing. A woman in Australia and her son learnt this truth
and today are doing well. They started a vending machine
business years ago by putting a vending machine that cost
them $140 dollars in a store and they made $30 profit per
month which is over 20% profit per month. They used debt by
taking a loan of less than 10% interest per annum and bought
more machines for more stores and centres until they had 400
vending machines giving $30 each per month totaling $12,000
monthly cash flow. You may check their books and call them
debtors because you lack understanding but they know better.
Why pay up my debt that cost me 6% per annum and makes
me over 400% profit per annum with my cash when I can
continue using the cheap debt (OPM), and put my cash in other
things. Learning how to use debt is a new rule of money, so
LEARN IT before doing it, lest debt uses you. Good debt is
better than bad debt, so also, NO DEBT is better than good
debt.
NEW RULE THREE

LEARN HOW TO CONTROL CASH FLOW
Cash flow is the lifeblood of any serious business and the goal
of any meaningful investment. The inability to manage cash
flow has killed many businesses and learning to control cash
flow matters a lot in today's world.
I have seen businesses with great assets go under and become

bankrupt or acquired cheaply by others because even though
they had assets, their assets were not liquid and they had no
flow of cash to stay afloat. Have you ever been in a situation
where you had need for some money urgently but could not
get it. You had lands, cars, valuables etc worth hundred times
the cash you needed but you know you cannot sell them as
quickly as you needed the cash? You had assets but have no
cash flow and you were stranded because your assets were not
liquid assets. This is why we teach people to diversify their
investment into segments e.g
25% in Real Estate
25% in Capital Market
25% in Business or Intellectual Property
25% in Cash etc.
Having cash set aside or doing things that bring daily, weekly
or monthly cash flow is vital in today's world. This truth
became more real to me in the last few years. Due to the global
“recession”, a lot of people don't have the kind of money they
would have loved to have, and this has affected many
businesses and made them go belly up. I run a group of

companies that as at the time of this publication has nine
subsidiaries and we have survived and continued to thrive for
three major reasons:
Supernatural supply by covenant connection to the

Creator
Multiple streams of income
Power of monopoly due to our intellectual property via

my books, CD, DVDS and information products.
One thing became real when evaluating the performance of

each subsidiary. The subsidiaries without regular cashflow-
producing products have large assets but no liquidity e.g we
have loads of money tied down in Real Estate that is virtually
debt free and appreciating but not producing cashflow even
though incurring expenses continually because people are
more concerned with survival now than buying lands.
We have had to cancel tours in the last three years in the

Travelling and Tours Business and lost money because people
could not afford to pay for or go on holidays due to their
financial challenges. However, some of the subsidiaries that
produce regular cashflow like the Training/Seminar Business,
and the Information product marketing and sales business
continue to bring money weekly and sometimes daily because
they are good cashflow businesses. What if we did not have
other subsidiaries making money and producing cash flow to
move others forward? Thank God for multiple streams! Now I
know better and we are now focusing more on cash-flow
businesses.
Every business has overhead costs, and if you don't know how
to manage your cashflow, you will end up not having money

to meet your short and medium term expenses. Before you
know it, you may go under even though you have assets. I
really do hope you get the message because this cash-flow
thing is very key!
NEW RULE FOUR

PREPARE FOR BAD TIMES AND YOU WILL ALWAYS
HAVE GOOD TIMES
Life is a cycle and not a straight line and just as the earth moves
and rotates so does life. Things don't always go the way you
plan in life and in business, and seasons do change. Like the
rainy and dry season, like winter, spring, summer and fall,
sometimes money flows and sometimes it is expenses that
flow and money goes. The Good book states:
Go to the ant, you sluggard! Consider her ways

and be wise. Which, having no captain, overseer or
ruler, provides her supplies in the summer, and
gathers her food in the harvest. How long will you
slumber, o sluggard? When will you rise from
your sleep? A little sleep, a little slumber, a little
folding of the hands to sleep-so shall your poverty
come on you like a prowler, and your need like an
armed man. Proverb 6:6-11:
King Solomon was one of the wisest and richest kings that ever
lived and you now see what he had to say. He definitely knew
this new rule well ahead of many. If you prepare for bad times,
you will always have good times. If you find yourself in a
season of plenty, abundance, opportunities and constant flow
of money, don't waste or spend that season anyhow. Don't
expect it to continue like that. Save for the future, so that when
seasons change (and they definitely will), you won't end up in

regrets and “had I known”.
 Never spend it all - All your income is not to be spent
 Develop a saving culture - At least 10-20% of your

monthly income must be saved.
 Pay yourself first - Set investment money aside first

before other expenditure
 Prepare for dry seasons - Always have between three to

six months of your living expenses saved up in cash, just
in case or you have a cash-flow investment that produces
daily or weekly cash-flow for dry season.
Get my book “Pathway to Wealth” if you can, but later on in

this book, we will revisit some of the principles.
NEW RULE FIVE

THERE IS NEED FOR SPEED NOW
Earlier in this chapter, we looked at how trends are created and

six new trends to note; one of which is technology. Technology
and especially the internet has affected the way business is
being done in today's world and the speed with which money
is being made. If you don't structure your business and
product to speed up, I am sorry you will be left behind. As
paper currency is giving way to card, e-commerce is
tomorrow's business and today's reality, and any business that
is not online by now and making money via e-commerce is
already a threatened business with limitations, and that is why
most African businesses are not global players because we still
have infrastructural challenges in the I.T and e-payment
platform.
Consider this. Decades ago, for you to buy a book, you go to

the bookshop, so owning a bookshop was a lucrative business
but today to buy a book you go online and order for it and days
later, it arrives at your house or office. Online sales and e-
commerce platforms like Amazon are now taking the place of
bookstores and any bookshop without online sales platform is
still joking. To make things faster you can now even download
the book in electronic format called e-books instantly as you
pay online, and this is a further and greater threat to bookshop
business. Check this out:
A bookshop makes money but slowly
Online orders make more money due to greater speed
E-book makes even more money due to even greater speed
Paying with cash or cheque is more expensive and slow
Paying with cards is cheaper and faster.
As an author, if I write a book and print thousands to sell, I

have printing cost, storage cost, sales cost, processing cost etc
and it takes time, energy, staff etc. Let's say I sell at $20 a copy, I
make money but with much stress and slow speed. If I sell the
same book online for $20, I make more money because I have
lowered the overhead cost just by automating the sales, but I
still have expenses. If I make the same book an e-book and sell
for even $10, I make more money because my overhead is now
very minimal and all they are downloading is just 1 copy of the
book so I don't need storage, inventory and production cost is
low etc.
I make more money with less stress and less capital. Do you
see it? When I learnt this new rule years back, I quickly made
adjustment in my strategy and today I have added speed to the
things I do. Instead of writing only books and hosting
seminars, I now have CDs and DVDs out in the market that
spread my messages faster and cheaper and bring more
income than hosting seminars with loads of money.
Years ago in Nigeria, going to the bank was a whole day's job
because of the snail and tortoise speed of operation. By this
new rule of money, new generation banks came into existence
and cornered the market by taking over due to the speed of
their operations. What do you do for a living? How fast is the
speed of operation and revenues? The rules have changed and
so should you.
Take your business online. Become a global player. Embrace e-

commerce and secure your future.
NEW RULE SIX

LEARN THE LANGUAGE OF MONEY
Every area of life has a language and only those who

understand the language can succeed therein. Doctors have
their language, lawyers have theirs, the police and military
have theirs, and money has a language. Have you ever seen a
doctor's note or prescription sheet? Did you really understand
what he wrote? I bet you did not, but take it to the Pharmacist
and he understands what is written and knows what to do
because he knows the medical language.
Have you ever been to a court before and listen to

proceedings? You will hear all kinds of expressions, codes and
terms that only those in the profession understands. The same
goes for many other sectors of life. When you watch films that
involve detectives, forensics and the police, you hear things
like Jane Doe or John Doe which means a yet-to-be-identified
person. You hear “what is the E.T.A?” which means, “What is
the Estimated Time of Arrival”. If you don't know their
language, you will be lost.
Now, coming to finance and wealth creation, you need to

know the language of money so you won't be confused,
defrauded or deprived. Many have signed financial contracts
and documents that have put them in trouble just because they
did not read some parts or understand the financial language
used. When you see word like prorated, compounded, equity,
debenture, deliverable, derivatives etc or abbreviation like
R.O.I, RND, QC, C.S.R, M.D.G's, etc you may become
confused.
People in different sectors use their own unique language for

many reasons.
 That is what they are meant to use.
 That is what they are used to.
 That is what their sector will understand.
 That is what makes them to be taken serious.
 That is what shows they are knowledgeable and

competent.
 That is what separates them from outsiders.
 That is what makes you respect them etc.
If you want to succeed financially, you must learn the

language of money and understand what money is, how to
make, manage and multiply it. you must understand cash-

flow, income, expenditure, assets, liabilities, compound
interest, inflation, balance sheet, etc. Unfortunately, schools
don't teach financial intelligence so you have to get it by
personal development and capacity-building through books
(like this), coaching, mentoring, seminars etc. It is time to learn
the language.
NEW RULE SEVEN

LIFE IS A TEAM SPORT SO CHOOSE YOUR TEAM
The days of the lone-ranger and running solo is over. These are
the days of networking, mergers, collaborations etc, and if you
did notice you will realise that even the Lone-ranger was not
alone. He had a horse named Tonto.
Life is a team sport. Business is a team sport. Making money,

managing money, multiplying money, wealth creation etc. are
all team sports and you cannot do it all alone without having
others on board with you. To succeed in today's world of
business and to create lasting wealth, you need a team and
there are some people you need on your team.
A Lawyer:
You need a lawyer for yourself and for your business that will
advice you on legal issues as well as legal implications of every
step you take. Don't ever sign any contractual document
without your lawyer first seeing it.
An Accountant:
You need a good accountant to help you put your books in

order and do your reconciliations (another language of
money). Many individuals and businesses have been affected

by poor book keeping and poor or improper accounting
procedures.
An Auditor and Tax Consultant:
There are statutory obligations that cannot be compromised if

you want to last in the world of business and wealth creation
and there are tax implications for every transaction you get
involved in and you need experts' opinion to help you stay
clean and sheltered.
You need a Marketing Person:
Sales and marketing is the soul of any business venture

because you are either selling products or offering services and
if you don't have customers, you don't have a business. You
need people on your team to help you market yourself, your
business or your product.
You need a Publicity/Branding Person:
In today's business world branding and packaging is very key

and letting people know you exist is very vital or else you die
in obscurity. A Good Product plus Bad Publicity will result in
Low Sale or No Sales.
You need a Coach or a Mentor:
A mentor is no doubt a valuable asset to your life and vital to be

on your team. Why re-invent the wheel and repeat the
mistakes of others when coaching and mentoring can save you
the headache. You need mentors for different aspects of your
life. Especially for wealth creation, you need a financial
mentor.
You need a Think Tank Team:
Major corporations today have Research and Development

Unit (RND) or Quality Control Unit (Q.C). This is vital to
keeping them valuable and relevant. In your life, you also need
a team of people like advisory board or brainstorming teams
that you will always run your ideas and plans by and
brainstorm with for progress.
Others:
You need an insurance person, security person, health person

etc all in your life but space will not permit me to go on and on
but you have gotten the message. Life is a team sport and you
need to choose your team. It is a new rule of money that must
not be ignored.
NEW RULE EIGHT

SINCE MONEY HAS FAILED, LEARN TO PRINT YOUR
OWN
We have earlier examined the evolution of money so you

should understand what I mean by “since money has failed”.
What we call money today is not money as we have now
discovered and since knowledge is the new money, wisdom
demands that you use knowledge to create your own wealth.
How do you print your own money?
By using the knowledge of where money is hiding to

release your own money and create multiple flow of
money into your life.
By using knowledge to create your own products,

services etc. You don't necessarily have to be a public
speaker to produce information products. You just have

to have specialised, valuable, needed information or
knowledge and you are good to go.
I know of many people who have become millionaires today

because they authored their own book and came out with
information products after attending my “HOW TO BE A
BESTSELLING AUTHOR SEMINAR” and “PATHWAY TO
WEALTH SEMINAR”. I believe there is at least one book in
every individual because we all have a story and that can
become your own money printer. Knowledge is power.
Knowledge is the new money and no matter your profession, if
you have the right knowledge, you can print your own money.
Lizzy was a-stay-at-home mum that attended one of my

seminars in Ghana. She got information, asked questions and
got an answer that changed her financial story. She had just a
child but took her to and from school daily in a-ten-seaters
Toyota bus. She lived in an Estate where other parents have
kids in the same school and by the knowledge she got in the
seminar and my answers to her questions, she started a school
bus business to convey other people's children to and from
school and today she is printing her own money.
Mr. & Mrs. Thompson attended my seminar in London and

hosted me for lunch in their house. They sought my counsel on
how to change their financial story, and by virtue of the
seminar they had attended, my mentoring and the good food
they fed me with, I helped them see money in their knowledge
of cooking, and today they have two thriving restaurants in
London and are financially-free.
Rev'd. Shola attended my seminar in Ilorin, Kwara State of

Nigeria, got knowledge and good counsel and in 8 months, he
had become debt free, opened a business for his wife, doubled
his Church membership and money is flowing just because I

gave him insight into how to use his existing car for
transportation business, product sales and Evangelism-all in
one. From marketing to sales agent, dry-cleaning, to small
chops, to tutorial business, to production of candles etc., I have
seen hundreds of people become financially free by learning
how to use knowledge to print their own money.
Dr. Bola was struggling financially in Chicago when he

attended my seminar and heard me say there is a difference
between Medical Profession and Medial Business, Law
Profession and Law Business, Entertainment and Show
business etc. He sought my counsel and I gave him Medical
Business Insight.
Medical Seminars
Medical education audio and visual products
Medical education publications
Medical equipment and product sales and marketing
Drugs production or marketing
Franchises
Private practices etc
Today, he is singing a new song financially.
As I end this chapter, I want to challenge you to take this piece

of information and the opportunity of reading this book
seriously and act promptly and accurately so you can become
a success story. I look forward to hearing your testimony. See
you at the top.
CHAPTER FOUR
CHAPTER FOUR
“No one has the power to make you fail

without your permission”
This book is all about making, managing and multiplying

money and creating wealth through entrepreneurship. It is
therefore vital at this stage for us to begin to examine closely
some vital issues that will affect our goal and help our financial
intelligence. Becoming a millionaire, billionaire and
trillionnaire is possible by the information in this book, but we
need to be on the same page with definitions and
understanding of terms.
The dictionary defines a millionaire in three ways:
1. A person whose wealth amount to a million or more in

some units of currency e.g. Naira, Dollars, Euro, Pounds etc.
This means that anyone who has wealth or money that is up to
a million in any unit of currency is a millionaire within the
zone where that currency rules.
 With one million Naira, you are a millionaire in Nigeria

but not in America or Europe because:
One Million Naira is less than ten thousand US dollars

(present exchange rate).
One Million Naira is less than five thousand British

Pounds (present exchange rate)
 With the same One Million Naira, you are more than a
millionaire in Ghana, Togo or Zimbabwe because:
One million Naira is more than seventy million cedes

before the redecimalising of the Ghanaian cedes and
reducing the zeroes.
** One million Naira is more than five million CFA
** One million Naira equals to millions of dollars in

Zimbabwe
A millionaire is therefore relative to the operational currency

within the zone where he or she operates. However, to be a
millionaire in British Pounds makes you a millionaire
anywhere in the world, because the British Pounds is still the
currency with the highest exchange value on earth today. If
you have a million US dollars, you still have less than a million
British Pounds; wealth in the world is generally rated based on
its equivalent in US Dollar. However, the information in this
book will make you a global millionaire no matter where you
are.
2. Any very rich person is also another dictionary definition

of a millionaire. “Rich in What?” you may want to ask. As one
matures in life, one comes to realise that being rich and
wealthy is not all about “Money” or physical cash like we saw
earlier in the Evolutions of Money and with my “Kidney
Revelation”. There are eight ingredients of true riches and
wealth but I will only share six of them with you due to space
Who Is A Millionaire? 63
constraints but you can get my other book Pathway to Wealth

for more details.
 Money is definitely a part of riches and wealth and having
liquid cash is good as we have seen earlier and will yet see
later. Cash-flow is vital and saving is vital.
 Material possession is also part of riches and wealth
because having loads of cash without assets and material
possessions that help retain the wealth is incomplete.
 Strategic relationships are also part of true riches and
wealth because you need people in your life. You need
family, friends etc. I have seen people lose their family in
pursuit of wealth only to get the wealth and now regret
the neglect of their family.
 Experience of life is a vital ingredient of riches and wealth.
Have you ever heard the phrase, “wealth of experience?”
Yes! Experience is wealth because all that you have
experienced and learnt in life cannot be bought with
money and today's experience is tomorrow's wisdom.
 Knowledge and skill are also a vital ingredient of riches
and wealth because virtually all millionaires of today
trade their knowledge and skill for money. The skills and
knowledge we all have are latent wealth. Your wealth is
tied to your “well” within.
 Health is also a vital ingredient and part of riches and true
wealth. Only fools will dispute the fact that “Health is
Wealth”. To have a million pounds with an incurable
disease reveals the limitation of money.
How much is your liver worth?
How much is your heart worth?
How much is your life worth?

How much are your eyes worth?
How much is your health worth?
To have good health and still consider yourself poor is not

accurate. I have seen people lose their health in pursuit of
money only to finally try to use the money to buy back their
health. This book is not only about making you wealthy in
money and material possessions alone, but aimed at giving
you all round wealth.
3. A millionaire is a person whose material wealth is valued

at more than a million. This means that you may not have a
million in cash, but have material wealth valued at more than a
million. Many people think that when someone is a
millionaire, he must have cash of one million in the account,
but that is not accurate because real wealth is not
monetary/cash-based but asset-based. Someone may have
real estates, intellectual property; stocks etc worth millions
and still not have much money in their account. We can say
that there are different types of millionaires in existence today
from our definition so far.
 The Cash Millionaire: Someone with over a million cash
in his local currency but ceases to be one if he leaves his
territory to a place with higher valued currency or if his
cash goes below a million.
 The Portfolio Millionaire: Someone with over a million
in stock but who cease to be a millionaire if the stock value
goes down or crashes. What a volatile level!
 The Asset Millionaire: Someone with properties and
Who Is A Millionaire? 65
businesses worth over a million and this is the real level

that is generally seen as acceptable because you can still
have the first two at this level.
 The New Millionaire: Someone who makes money from
his intellectual property, from multiple streams of
income or online with a cash-flow system with speed.
Let me add my own unique definition of a millionaire:

“someone who can give a million or more of his currency away
to help the less privileged, the world or a worthy cause without
feeling it”.
Are you a millionaire?
Are you a global millionaire?
This book can make you a global millionaire because it will

help you develop the millionaire mindset.
Let me end this chapter with this anecdote of positive

approach.
Father: I want you to marry a girl of my choice.
Son: "I will choose my own bride!"
Father: "But, the girl is Bill Gates' daughter."
Son: "Well, in that case...OK"
Next Day
Father Approaches Bill Gates

Father: "I have a husband for your daughter."
Bill Gates: "But, my daughter is too young to marry!”
Father: "But, this young man is a Vice-President of the
World Bank."
Bill Gates: "Ah, in that case... OK"
Finally Father goes to see the President of the World Bank.
Father: "I have a young man to be recommended as a vice-

president.”
President: "But, I already have more Vice- Presidents than I

need!"
Father: "But, this young man is Bill Gates' son-in-law."

President: "Ah, in that case... OK" This is how business is
done!
Moral: Even if you have nothing, you can get anything. But
your attitude and approach should be positive
Let's move on.

CHAPTER FIVE
“Poverty is not a respecter of person, age,

colour, title, race, place or religion”
Years ago in the United States, a Professor at John Hopkins

gave a group of graduate students this assignment:- Go to the
slums, take 200 boys between the ages of 12 and 16 and
investigate their background and environment, then predict
their chances for the future. The students, after consulting
social statistics, talking to the boys, and compiling much data,
concluded that 90 percent of the boys would spend time in jail.
Twenty five years later, another group of graduate students

was given the job of testing the prediction. They went back to
the same area. Some of the boys - by then, men - were still there;
a few had died; some had moved away, but they got in touch
with 180 of the original 200. They found that only four of them
had ever been sent to jail. Why was it that these men, who had
lived in a breeding place of crime had such a surprisingly good
record? The researchers were continually told: “Well, there
was a teacher…”
They pressed further and found that in 75% of the cases, it was
the same woman. The researchers went to this teacher, now
living in a home for retired teachers. How had she exerted this
remarkable influence over that group of children? Could she

give them any reason why these boys should have
remembered her?
“No”, she said, “No, I really couldn't”. And then, thinking

back over the years, she said musingly, more to herself than to
her questioners, I loved those boys”.
Love above all else is the reason why I do most of the things I
do and I care so much about seeing readers of this book
experience transformation.
What you see is what you get?
What you don't see gets you”
Nothing is as amusing as seeing a poor person deny his state of

poverty by declaring, “I am not poor”. A lot of people tend to
define poverty and wealth in terms of money alone and lose
sight of the bigger picture like we have been exploring.
Are you a millionaire? After the previous chapter, you now

have a better answer.
Are you poor? This chapter should help clear that out and give
you an answer. Like the boys in the story I just shared, you
don't have to fulfil any negative predictions, because this book
will help you become more than you presently are.
There are five definitions of poverty as revealed in my

previous book “Pathway to Wealth” but due to space
constraint, I will only give you three definitions here.
1. Poverty is the opposite of prosperity, riches and wealth.

When a man is not prosperous, rich or wealthy, he is said to be
poor. The different dimensions of true wealth we examined in
the preceding chapter help give clarity because one may not
have all the dimensions of true wealth in place, but as long as
you have one in place like your health, the process has begun.
To have the opposite of prosperity, riches and wealth is to be
poor, but that cannot be the end of the story because as long as
you are alive and reading this book, your story will change.
Your present state is not your final status.
2. Poverty is a state of lack and hardship.

The United Nations define living below $2 a day as poverty
and living below $1 a day as extreme poverty and billions of
people in today's world live below $1 a day. If you find
yourself in that group or live in a state of lack and hardship
where the basic needs of life is absent and you struggle, that is
poverty. When you borrow to survive, live from hand to
mouth, struggle to live a meaningful life etc., things have to
change and this book can be your way out, if you learn and act.
3. Poverty is a mindset, a mentality, a paradigm

This no doubt is the real poverty that produces the poverty we
see in today's world. The internal state produces the external
reality. Poverty mentality is one of the most dangerous aspects
of poverty because it is the reason why many:
- Are not wealthy
− Give excuses for their irresponsibility
− Consume all they get without any saving
− Think quantity above quality
− Think compensation instead of value creation

− Think salary instead of income streams
− Choose instant gratification above delayed gratification
etc
Poverty has no respect for age, status, colour, qualification,

title, location etc. I have seen poor people all over the world in
different continents and no one should settle for less than they
desire. Defining poverty in monetary terms alone is not
adequate because I have seen people with money who still
have poverty mentality or other forms of poverty like
relational poverty etc.
DIMENSIONS OF POVERTY
1. Financial Poverty: This is the general known dimension
of poverty because it has to do with lack of money.
2. Mental Poverty: This is the poverty of ideas. When you
have money without ideas, you may end up losing the money.
This dimension is the barrenness of the mind and brain, and it
is a terrible poverty to have.
3. Social Poverty: To have money and no one to enjoy it
with can be very frustrating. A life that is barren or poor of
good relationship is a frustrating life. Do you really have true
friends? Social poverty is relational poverty.
4. Physical Poverty: Health is wealth and poor health is no
doubt a dimension of poverty and a terrible one at that. What is
the benefit of money that you cannot enjoy due to poor health!
5. Non Achievement: This is also a dimension of poverty
which summarises a life of existence without substance or
impact. No meaningful progress, success or achievement “He

was born, he lived and he died”. That should not be the
summary of your life.
6. Knowledge Poverty: To lack the knowledge, skill,
information needed for progress in life is poverty, because
ignorance is darkness and if you are not informed you will be
deformed and stay at the bottom in life.
7. Spiritual Poverty: This is for me the worst kind of
poverty that no one should ever allow. It is the poverty of the
soul and the spirit. After all is said and done, there is life after
death, and money or material possessions are only tools on this
part of eternity and meaningless in the afterlife.
Are you poor? You know better now. Many people are poor
and remain poor because they don't know why they are poor.
When people don't know what fueled or caused their poverty,
they continue in ignorance and still remain in poverty. If you
keep doing things the way you have been doing it, you will
continue to get the result you have been getting. Let us move
on to examine the universal causes of poverty, so you can find
the way out.
CHAPTER SIX
“You cannot conquer what you don't

confront and you cannot confront what you
have not identified”
Travel with me for a while into the world of imagination.

Imagine a man trying all he can to operate an electronic gadget
without any result. He tries all the buttons and does all he can
without being able to operate the electronic gadget
successfully. After much effort, he picks up the owner's
manual to discover that the first and most important step has
been ignored i.e. to plug the gadget to electricity. How can an
electronic gadget function when it is not connected to
electricity? When the gadget is connected, all efforts will now
produce results. For all the efforts previously put into
operating the electronic gadget was not wrong, but they could
not produce the desired or expected result because there was a
fundamental error- the electronic gadget was not connected to
electricity.
Many people in life are like that man, because they keep doing
things in disorder and putting the cart before the horse. If you
ask a wrong question, you will definitely get a wrong answer:
WHAT CAN I DO TO BE RICH AND WEALTHY?
- WRONG QUESTION
WHY AM I NOT RICH AND WEALTHY?
- RIGHT QUESTION.
Many people spend all their time wondering and searching for
what they can do to be rich and wealthy, instead of finding out
WHY they are not rich and wealthy and dealing with the root
causes. If you want to have what you have never had, then you
need to first become the person you have never become.
Discovering the reason(s) why you are poor is the first step and
the right way to approach the issue because when you discover
the root causes or reason(s) for your situation and deal with it,
the stage is then set to change the situation.
Can you imagine someone with poverty mentality not dealing

with that first but establishing multiple streams of income?
They will still be poor because their mindset of consuming and
not delaying gratification will make them squander all the
money they make.
For over a decade, I have researched on why people are poor

all over the world. I have realised some universal reasons for
poverty, lack and hardship. Regardless of age, race, gender,
religion, title or location, the reasons are the same. Due to space
constraint, I will only discuss six of them in this book.
1. IGNORANCE
It is an open secret that knowledge is power, but the opposite

of that is equally true- ignorance is powerlessness. Ignorance is
darkness and ignorance is deadly. Many people are students
Universal Reasons For Poverty 75
in the school of ignorance and this has been the reason behind
their poverty. From nation to nation you will observe people
who are poor, and discover that they all fall under five
categories of ignorance thus:
 Ignorance of who they are.
A lot of people are poor because they are ignorant of who they
are. In the great movie 'The Prince and the Pauper”, we see the
exchange and power of your mentality. Even though they
exchanged roles, it was difficult for the prince to adjust into the
lifestyle of a pauper without the real him showing up. It was
equally difficult for the pauper to fully enjoy and live like a
prince without the real him showing up. Their mindsets
influenced their role plays.
The prince knew who he was and hence could not fully
surrender to the life of shame and reproach. If you discover the
real you as intended by the Creator, it will be very difficult for
you to settle for a life of poverty and hardship.
 Ignorance of what they have
An undiscovered potential is a useless potential and many stay

poor because they are ignorant of what they have. Their gifts,
talents and potentials are buried within them but they have not
discovered them. You have to discover to recover. Can you
imagine the spider that has all it needs to spin a web going
about looking for what to use to spin a web? That is the same
way we all have what it takes to create wealth inside us, yet
looking for what to use to create wealth.
There is the story of a man who desired to travel out of his

country to seek for greener pastures in a foreign land. He sold
all his belongings to buy the ticket for the ship that will take
him on the journey. He bought bottles of water and a pack of

biscuit with what he had left so he could feed on that on the
journey. He boarded the ship and locked himself in his cabin.
He saw people eating and drinking from day to day, week to

week and wished he could enjoy like them, but concluded he
could not because he did not have money to pay for the food.
“These people are really lucky”, he thought to himself daily.
“How I wish I am as lucky as they are”. After few weeks, the
trip was about to end and he got a knock on his cabin door. It
was the captain who had come to specially invite him for the
final arrival banquet because he realised this particular
passenger has never been present for any menu or ordered
anything all through the trip. When he opened the door, these
conversations ensued:
Captain: Hello sir, I noticed you have not ordered for anything
or been at any meal all through the journey, I hope there is no
problem or are you not okay with our menu? I am here to
specially invite you to tonight's arrival banquet because we
will be docking early tomorrow morning.
Passenger: - Looking puzzled, he replied I don't have any

problem with your meal and I actually wish I was lucky and
rich like the other passengers to afford the meals but I cannot
because I have used all I have to pay for this ticket and cannot
afford more than the water and biscuit I brought on board
which I have exhausted a while ago.
Captain: Shocked and confused, he replied the passenger by

asking to see his ticket after which he informed him that the
ticket he has qualified him for three meals per day buffet style
all through the journey.
He had suffered for nothing due to ignorance of what he had.

Many are like that, wishing they are “lucky” and envying
others who are not better than them but only more
knowledgeable about what they have. WHAT DO YOU
HAVE?
 Ignorance of what they can do
− I have done all I can do
− What else do you want me to do?
− I don't know what to do anymore
These are comments you hear from this category of people.

Everybody can become rich and wealthy if they only do what
they are supposed to do. One question I have been asked many
times is CAN EVERYBODY BECOME RICH? My answer is
always the same.
EVERYBODY CAN BE RICH, BUT NOT EVERYBODY WILL

BE RICH. The reason is simply because not everybody will pay
the price needed for financial freedom. Many don't know why
they are poor, how they can be rich, what they can do etc and
they end up remaining poor even though they have the
potential to be rich. That is why this book you are reading is the
solution to the poverty issue.
 Ignorance of what they should avoid
There are many poverty promoting mindsets, habits,

attitudes, pronouncements, lifestyles, beliefs etc existing in the
life of poor people the world over. I have asked people
questions globally and realised that poor people are the same
anywhere in the world. They allow promoters of poverty to
persist in their lives and hence they stay poor. Many people
don't even know that they are the main culprit in their own
poverty situation and they keep blaming their parents, the
society, the government, their experiences etc.
Why am I poor?
What are the things I must avoid to be financially free?

Etc.
These are some of the questions to get answers to if one wants

to become financially free. If it is going to be, it is up to you
because no one can make you fail without your permission.
 Ignorance of wealth creation principles and strategies
If all the poor people worldwide knew what steps to take to

become rich and wealthy, many of them would take them if
they really want to be free. Ignorance of universal wealth
creation principles and strategies has been the undoing of
many. Amazingly, due to poverty mentality, many poor
people would not invest in materials and products that can
help them get these principles and strategies.
There are countless books, tapes, seminars, etc that reveal

numerous wealth creation principles and strategies all over
the world, but those who need them most do not value them
enough to invest in them. The book in your hand is a tool that
can eradicate poverty, but I will not be surprised if you got it as
a gift, borrowed it or otherwise.
Go to any rich man's office or house and see their library and
you will be amazed at how many books and development
products they have. Do you think they became rich and
decided to buy books and have a library or as they were buying
books, reading and developing themselves, they became rich

as a result? The answer is obvious -The knowledge came
before the result. The process came before the product.
I have heard people say of information products, “It is too

expensive”. Well, if you think knowledge is expensive, try
ignorance. It will surely cost you more. Why are people poor
the world over? Number one reason is ignorance, let's move
on.
2. LAZINESS
There are no menial jobs but only menial minds, and the road
to poverty is paved with laziness and good intention without
corresponding action. The second major reason for poverty all
over the world is laziness and you will be amazed at how
laziness has disguised itself. I have seen many who claim to be
jobless and seeking employment refuse some jobs as not being
good enough or being too menial, and I wonder because a close
observation reveals they are not even guiltless. Many want
corporate jobs without a corporate certificate and even those
who know what to do fail to do it.
Lazy people have trademarks that unveil them wherever they

are and I want us to examine them. You may disagree with
some first but with time you will come to agree.
 Lazy people always have excuses to give
 Lazy people always have people to blame
 Lazy people always have victim/entitlement mentality
 Lazy people always have a tendency to steal when

chanced
 Lazy people always have delusion of grandeur
 Lazy people are always idle or busy doing nothing
 Lazy people always love excessive sleep
 Lazy people always watch too much television
 Lazy people always waste valuable time on unproductive

things
 Lazy people are mostly stingy
 Lazy people always procrastinate
 Lazy people are always prone to drug and alcohol

addiction
 Lazy people are always prone to sex and are party freaks
These may not be general to all because I am not generalising

or stereotyping, but you will see one or more of these signs in
lazy people, and one or more of these in existence in an
individual's life may just be the symptoms of a greater disease
called laziness.
3. UNFAITHFULNESS
Have you noticed how difficult it has become in today's world

to find faithful people? Everywhere you turn, you see and hear
tales of woes being inflicted by unfaithfulness. Some people
even seem to have a pact with poverty because anytime they
have an opportunity to change their financial status; they end
up messing it up by being unfaithful or cutting corners.
Shortcut is the longest cut!
Are you faithful?

Are you dependable?
Can you be trusted?
I cannot even begin to tell you of stories of people I know

whose financial situation would have been better if only they
have been faithful in the opportunity they had. I know of
people today who have money to invest but cannot find
faithful people to trust with their money.
 Unfaithfulness is wickedness
 Unfaithfulness leads to destruction
 Unfaithful closes doors
 Unfaithfulness leads to greed and corruption
 Unfaithfulness leads to poverty, lack and hardship.
A wise man once said “confidence in an unfaithful man is like a

broken tooth and foot out of joint”. Faithful people are scarce
but unfaithful people are a dime for a dozen. Can an unfaithful
man ever become rich and wealthy? It is unlikely, and even if it
happens, it does not last. I have never seen a successful armed
robber, drug dealer, prostitute, etc who retires successfully
and hands over to the next generation.
If you know of any unfaithful person or any assassin, drug

dealer, prostitute, etc with a global and generational business,
educate me on that. Dishonesty, fraud, corruption and
unfaithfulness are not the proper way to become rich and
wealthy. Whenever you have the opportunity to be in a place
of responsibility, all which is required of you is to be faithful so
that you can be honoured.
 If you are unfaithful in little, you close the door of

promotion against yourself.
 If you are unfaithful in other people's business, you close

the door of starting your own and sow a seed of reaping
the same if you ever do have your own.
 If you are unfaithful in financial matters, you will be

unfaithful in other areas. It is only a matter of time.
Many people are poor today because they are unfaithful.
4. PRIDE
Another major reason for poverty in many people's lives all

over the world is pride and I have seen many people remain
poor and jobless due to pride.
− Proud people are un-teachable and refuse to follow the
instructions that can help them become financially free.
− Proud people over-estimate themselves and their
importance, and hence don't cut their coat according to
their cloth and size.
− Proud people always avoid starting small or from where
they are because they have a delusion of grandeur.
− Proud people always end up in shame and poverty
− Pride produces nothing good in the lives of those who
retain it.
− Pride brings a man low and leads to destruction
Adesua was a Bank Executive for years until she lost her job
during a national bank consolidation exercise and she was
confused as to the way forward because she was now out of job
without any savings or investment to fall back on which is
typical of many in the rat race. She could have allowed pride to
stop her from taking the next step which was to go and learn
how to sew cloths from her neighbor's daughter as a step to
going into fashion business. She humbled herself, ignored her
“status” and started her own clothing business with her
former colleagues as customers. Today, she is doing well and
has even employed some of her former colleagues as her staff
in a business that has today brought her financial freedom.
Don't forget like I said earlier, there are no menial jobs, only
menial minds.
5. DISOBEDIENCE
How many of you would have an employee of yours come late

to work regularly, disobey your instructions, ignore company
policies, live anyhow without concern for company ethics or
image etc, and still promote him continually in your business?
I doubt if any of you would. If disobedient employees cannot
get a promotion from you, how come you expect to disobey the
laws of life and still be rewarded with wealth?
Disobedience has kept many people away from the wealthy

place and closed the door against them. There are two
dimensions of disobedience I have observed that keep people
poor all over the world:
− Disobedience to the laws of life
− Disobedience to the laws of wealth creation
There are laws of life that everyone in existence needs to obey

to win in life E.g
Law of self-preservation
Law of sowing and reaping
Law of input and creation of values

Law of teamwork
Law of positive thinking
Law of positive affirmations/confessions etc
Many in life have the willingness to become rich and wealthy
but yet disobey the laws of wealth creation which are vital for
financial freedom e.g
Law of financial intelligence
Law of saving and delayed gratification
Law of investment
Law of multiple streams of income etc
PONDER ON THESE:
Delayed obedience is disobedience
Partial obedience is disobedience
Adjusted obedience is disobedience
Incomplete obedience is disobedience
6. LACK OF INVESTMENT MENTALITY
In my travels all over the world, I have observed that apart

from the other reasons for poverty we have examined, this
seems to be the most rampant, because many don't even realise
it as an issue that needs attention in their lives. A lot of people
labour endlessly in vain because they lack investment
mentality to turn their labour into wealth. This book is set to
help settle that and I will move on now to spend more time in
the next chapter to deal on this.
CHAPTER SEVEN
“No one will plan your future for you if you

don't plan it for yourself”
I want to begin this chapter with the Taxi Cab driver's story as
told by Harvey Mackay who had an encounter with this “Eagle
Cab Driver”
Harvey was waiting in line for a ride at the airport, when a cab pulled
up. The first thing Harvey noticed was that the taxi was polished to a
bright shine. Smartly dressed in a white shirt, black tie, and freshly
pressed black slacks, the cab driver jumped out and rounded the car to
open the back passenger door for Harvey. He handed Harvey a
laminated card and said:
'I'm Wally, your driver. While I'm loading your bags in the trunk,
I'd like you to read my mission statement.”
Wally's Mission Statement:
“To get my customers to their destination in the quickest, safest and
cheapest way possible in a friendly environment”
This blew Harvey away especially when he noticed that the
inside of the cab matched the outside. Spotlessly clean!
As Wally slid behind the wheel, he said, “Would you like a cup of
coffee? I have a thermos of regular and one of decaf.”
Harvey said, “I'd prefer a soft drink.”
Wally smiled and said, “No problem. I have a cooler up front
with regular and Diet Coke, water and orange juice.”
Almost stuttering, Harvey said, “I'll take a Diet Coke.”
Handing him his drink, Wally said, “If you'd like something to
read, I have The Wall Street Journal, Time, Sports Illustrated and
USA Today.” As they were pulling away, Wally handed my friend
another laminated card, “These are the stations I get and the music
they play, if you'd like to listen to the radio.”
And as if those weren't enough, Wally told Harvey that he had
the air conditioning on and asked if the temperature was comfortable
for him. Then he advised Harvey of the best route to his destination for
that time of day. He also let him know that he'd be happy to chat and
tell him about some of the sights or, if Harvey preferred, to be left with
his own thought.
“Tell me, Wally”. Harvey asked the driver “Have you always
served customers like this?”
Wally smiled into the rearview mirror. “No, not always. In fact,
it's only been in the last two years. My first five years of driving, I
spent most of my time complaining like all the rest of the cabbies do.
Then I heard the personal growth guru, Wayne Dyer, on the radio one
day. He had just written a book called “You'll See It When You
Believe It”. Dyer said that 'if you get up in the morning expecting to
have a bad day, you'll rarely disappoint yourself'. He said, 'Stop
complaining! Differentiate yourself from your competition. Don't
be a duck. Be an eagle. Ducks quack and complain. Eagles soar
above the crowd.”
“That hit me right between the eyes,' said Wally. “Dyer was
really talking about me. I was always quacking and complaining, so I
decided to change my attitude and become an eagle. I looked around at
the other cabs and their drivers. The cabs were dirty, the drivers were
unfriendly, and the customers were unhappy. So I decided to make
some changes. I put in a few at a time. When my customers responded
well, I did more.'
“I take it that has paid off for you,” Harvey said.
“It sure has,' Wally replied. “My first year as an eagle, I
doubled my income from the previous year. This year I'll probably
quadruple it. You were lucky to get me today. I don't sit at cabstands
anymore. My customers call me for appointments on my cell phone or

leave a message on my answering machine. If I can't pick them up
myself, I get a reliable friend to do it and I take a piece of the action.”
Wally was phenomenal. He was running a limo service out of a
Yellow Cab.
“I've probably told that story to more than fifty cab drivers over
the years, and only two took the idea and ran with it. Whenever I go to
their cities, I give them a call. The rest of the drivers quacked like
ducks and told me all the reasons they couldn't do any of what I was
suggesting.”
Wally the Cab Driver made a different choice. He decided to

stop quacking like ducks and started soaring like eagles.
No one ever attains very eminent success by simply doing

what is required of him. It is the amount and excellence of what
is over and above the required that determines the greatness of
ultimate distinction.
“The man who does more than he is paid for

will soon be paid for more than he does”
Wally, the Eagle-Cab driver no doubt changed his financial

situation when he changed his mind-set and attitude to life.
Like I said earlier, if you want to achieve what you have never
achieved before, you have to become who you have never
become before. Wally became a new person and saw new
result.
The lack of investment mentality has kept many people in the

place of poverty, lack and hardship. Anyone who desires to
become rich and wealthy must make a conscious effort to
“DEVELOP” the mindset required to make it happen.
There are some mindsets that have become prevalent in the

lives of many and these mindsets have hindered the right
mentality from being in place. In order to develop investment

mentality, we must eradicate toxic mentalities that exist as
hindrance to it.
FIVE TOXIC MENTALITIES
1. Nomadic Mentality
The first toxic mentality that must be eradicated is the

Nomadic Mentality. This nomadic mindset is the brain behind
the vagabond way of life some people live and exhibit. Just like
nomads without a fixed location, people with nomadic
mentality go from:
Job to job
Place to place
Business to business etc., without focus and consistency
They lack staying power to concentrate on one thing until it

produces. Nomads are wanderers without any plan to own
anything. All they do is to wipe out the resources they see in
place and move on to the next place.
Two Major Characteristics of Nomads are:
 No fixed address they have no fixed address but wander

from place to place
 Consuming and not producing they consume all they see

wherever they go and don't plant or produce.
To develop investment mentality and create wealth, you must

eradicate nomadic mentality and not become a jack-of-all-
trades and master of none.
2. Consumer Mentality
The second toxic mentality that must go is the Consumer

Mentality. To always consume without producing is a great
error because many people spend all their lives consuming
everything they get without any provision for savings and
investments. To consume all that one has without savings or
investing is unwise and attracts poverty and lack.
Instead of living a prodigal lifestyle of unrestrained spending,

everyone needs to save at least 10-20% of all their income.
Developing a savings and investment culture is vital for
anyone who wants to create wealth. Don't consume all that
you make so that you can secure your future and avert
financial shame.
I believe you must have heard of the phrase -“Third World

Nation”?
Why are some nations called Third World Nations? Did the
Creator create three worlds?
Are there Fourth World Nations? etc.
The term Third World Nation is used mainly to describe

consumer nations that are not as developed as they should be.
They consume more than they produce and that keeps them at
the bottom of the economic ladder because their money exits
their system to pay for their importations from producer
nations. It is time to let go of the consumer mentality.
3. Victim/Entitlement Mentality
The third toxic mentality that needs to be eradicated is the

Victim and Entitlement Mentality. That mindset of always
feeling victimised, marginalised, and always feeling that
someone owes you something must go. No one can make you
fail without your permission, so whatever you allow or permit
is what you get.
Giving excuses and shifting blames are trademarks of this

mindset.
It is because I am black
It is because I am a woman
It is because I am a minority
It is because I am an orphan
It is because of my enemies
It is because I am not educated
It is because I am from a poor family etc
Amazingly, for every excuse you give, there are a thousand

and one people with worse circumstances that have made it. A
victim mentality keeps you in the same spot until you
eradicate it.
4. Civil Service/Salary Mentality
The fourth toxic mentality that must go is the Civil Service,

Salary or Wage Mentality. Many stay in the poverty-zone
because they live all their lives expecting their boss, their
employer, the government, or their salary to make them rich
and wealthy - wake up!
Your boss is not your source but just a resource
Your job is not your source but just a resource
Your employer is not your source but just a resource
Your salary is not your source but just a resource

The government is not your source but just a resource
It is not your employer's responsibility to make you rich. The

responsibility is yours. It is not even the government's
responsibility to make you rich. The government is to create an
enabling environment for you, while your employer is to pay
you a salary which now becomes your seed for investment and
wealth creation.
It is not how much you make/earn that matters, but what you
do with what you make/earn. If you do the right thing with it,
you can change your story.
You must move from salary mentality to income mentality

because when you allow this shift in your mindset, you
suddenly grasp the difference between being a salary-earner
and being an income-earner.
Salary
 It is fixed
 It is determined by someone else other than you
 It does not increase except someone else decides
 It will only come when you labour for it - no work no pay
 It is never a true reflection of your worth, value or result
but a limitation on your true potential.
 It stops when you stop working.
 It can be delayed, withheld, deducted, or even stopped by
someone else.
The list is endless. However income is the opposite.

Income
It is not fixed but varies per time
You can determine your income level
It increases exponentially without people's limitation
It comes whether you labour or not because the system
operates itself. With salary, it is no work no pay but with
income, it is money working for you.
It reflects your true worth, value and ability
It is free from the manipulation and oppression of man.
5. Prosperity/Materialism Mentality
The final toxic mentality that has to be dealt with is the

Prosperity/Materialism Mentality. I am definitely not against
money, riches or wealth but what is sometimes touted as
prosperity is nothing but materialism and self-centeredness. If
your only reason for wanting to be rich and wealthy is so that
you can acquire material possessions and get comfort for
yourself and family alone, then your mindset is wrong. You
must move from Prosperity-Mindedness to Posterity-
Mindedness.
Your desire should be to make money so you can make impact,

and you should be more concerned about using your wealth to
affect your generation positively and also leave a legacy
behind for future generations. It is not all about you and
amassing wealth, it is all about being empowered to empower
others. These five toxic mentalities must be eradicated to
make room for the development of an investment mentality.
INVESTMENT MENTALITY DEFINED
Having seen the toxic mentalities that we have examined, one

needs to have a full insight into what investment mentality

really is, so as to be able to rightly “develop it”. Before we
define investment mentality, I want to define some vital terms
for mutual understanding. Like we examined earlier, there is a
language of money and you need to learn it. You will need to
know these definitions and keep it to heart because we will be
revisiting some of them later on in this school.
Mentality
This is defined as a mindset, thought-pattern, perception,

paradigm or a way of thinking.
Posterity
What proceeds from you to your descendants or succeeding

generations.
Legacy
Something left by will to the next generation.
Investment
A vehicle (channel), structure, system or asset that helps in the

accumulation and multiplication of money from time to time
without stress or any addition to the original input. It can be
tangible like real estate or businesses. It can be intangible like
stocks, bonds or money market.
Assets
Anything you acquire that continues to increase in value or

brings continual income to you.
Liability
Anything you acquire that continues to decrease in value or

takes money away from you for maintenance and up keep.

Some categorise liability as a depreciating asset or necessary
liability.
INVESTMENT MENTALITY
 Investment mentality is a mindset that is concerned about

the multiplication of all that one has. When investment
mentality is in place, you are always looking for avenues
to multiply what you have through different investment
vehicles (channels) instead of consuming or wasting it.

the acquisition of assets and not liabilities. When
investment mentality is in place, you will be careful what
you do with your money and anytime money is to exit
your hand, you make sure it is for the acquisition of an
asset and not liabilities.

bringing you to a level in life where money works for you
instead of you working for money. When investment
mentality is in place, even though you may start out
working for money like many of us do, you will have a
plan and a strategy in place to change your status, and
come to a level of financial independent where you no
longer work for money, but have put money to work on
your behalf.
This is what this book is all about, it is a tool to help you

develop this mindset, to help you discover how to put money
to work for you and become financially free.
HOW DO YOU DEVELOP INVESTMENT MENTALITY?

Simple
 Eradicate the toxic mentalities
 Educate yourself on what investment mentality is
 Make a decision to adjust your mindset from toxic to

investment and it is done
It is as simple as that. You just MAKE THE DECISION TO

MAKE ADJUSTMENTS
How do you know if you HAVE INVESTMENT

MENTALITY? Simple
 What have you been doing with your money before now?
 What will you be doing with your money from now?
There are only three things you can do with money and that is
what everyone operates within. Where you belong in these
three categories determine whether you are still operating
within the toxic mentality or have investment mentality.
THREE THINGS PEOPLE DO WITH MONEY
1. Waste It
One of the things people do with money is to waste it, and this
is what foolish people do. They spend all they have riotously
and labour continually without having any result to show for it
because all they make is wasted on liabilities and consumables.
They seem to be under a spell that manipulates them to waste
money by acquiring/buying what they don't need or want by
impulse. Most impulse purchases are motivated by wasteful
tendencies.
I remember the case of a lady who met with me after one of my

seminars where I spoke on rising above wastes, and guidelines
to wise spending. She told me how the seminar had really

touched her and how she needed to be free from her wasteful
lifestyle. She revealed to me that apart from many
consumables, she bought three to four clothes every month
without wearing them just because she earned well and
seemed not to know what to do with money. It was about the
seventh month of that year and she had over thirty new clothes
she had bought and never wore in her wardrobe apart from
many from previous years. I asked her some simple
investment questions since she claimed to earn well and I did
not want to judge her.
Do you have any plot of land, house or Real Estate investment?
Do you have any fixed deposit or heavy savings?
Do you have a car or cars of your own?
To all the questions she answered No!
By this time, I did not need to judge her because she had
realised her foolishness. I coached her for some sessions after
then and today she is an international business woman with
her own business, real estate, investments etc. She is today
financially-free because she set herself free from waste and
became an investor.
Are you a waster? It is time to change.
 I have seen people waste years of saving on a one-day

wedding ceremony.
 I have seen people waste huge resources on the naming

ceremony of “child four” even though they still live in
tenement houses.
 I have seen people waste money on clothes, shoes,

jewelries, electronic gadgets and toys, handsets etc even

though they have no single plot of land to their name.
 I have seen waste in people's lives. I have seen people

justify waste, celebrate waste and enjoy waste only to
later regret it with shame.
All the above accounts are bad enough if you waste your hard
earned money, but to use debt and credit card to finance this
waste is really nothing but foolishness.
What will people say?
How will people feel?
What will people think?
People! People! People! If you want to become rich and

wealthy, you must grow beyond being manipulated and
influenced by people's opinion and the status-symbol
craziness. Don't be a waster. That is what fools do with money.
If you have been a waster, change now and prove that you now
have investment mentality.
WISDOM ABOVE WASTE
A. Never allow any form of waste in your life from today

(Food, time, opportunities, resources, money etc)
B. Never buy what you don't need except it is really needed
C. Never spend in haste always think before you spend
D. Never put your money in what you don't understand,

investigate before you invest
E. Always balance your emotion with reality and avoid

impulse purchase
F. Always use money with a vision and for a purpose.
2. Spend It
The second thing people do with money is to spend it. This is

what average people do all over the world. They make money.
Spend it all on bills and liabilities and start looking for money
again. It is called the rat race. It is an evil cycle that keeps
people locked in.
SPEND IT
ON BILLS
MONEY
MONEY
MAKE
MAKE
SPEND IT
ON BILLS
Due to this poverty cycle and rat race, many people have no
savings and no investments in place. They have “sincerely
wrong” excuses for not being able to save or invest; - Bills, Bills,
Expenses, Expenses, Expenses. This is the story of every
average person because the typical mentality of these people
operates thus:
MAKE OR EARN MONEY
SPEND IT ALL ON BILLS AND NECESSITIES
SAVE AND INVEST IF YOU HAVE ANYTHING LEFT
GIVE TO CHARITY IF AT ALL

If you are thinking like this and operating like this without any
plan to change - YOU MAY NEVER BECOME RICH AND
WEALTHY. To break free from this cycle of poverty and a life
of ever-spending and never-saving or investing, you must
embrace a reverse mentality, which is the investment
mentality we have talked about.
MAKE OR EARN MONEY
MAKE GIVING TO CHARITY A PRIORITY
(Minimum of 10% of your income)
SETTLE SAVINGS AND INVESTMENT
(Minimum of 10 - 20% of your income)
SPEND THE REST ON A BUDGET
(Maximum of 70% of your income)
If you think the above is impossible, then forget the possibility

of ever becoming rich and wealthy, because no one will plan
your future for you if you don't plan it yourself. You must
avoid trying to keep up with the Joneses because they are
broke. Cut your coat according to the material available to you
and not your size, because your size may be bigger than your
material due to overweight desire and wants - live within your
means.
One amazing thing about the average person is the fact that
they always find a way to pay their bills even if it increases.
They claim they cannot save or invest because they cannot
afford it but look at it this way. If your bill increases by 10%-
20%, won't you find a way to pay? If your answer is yes, then
just make your saving or investment a bill you must pay and
this will help you develop a culture of investment. Are you a
spender? Change the cycle and get out of the rat race
GUIDELINES FOR WISE SPENDING
Ask yourself these questions before you spend next time.

 Do you really need it?
 Is the price right?
 Is the timing right?
 Is there a substitute for it?
 Is there any major disadvantage?
 Have you researched the item?
 Will its value increase?
 Does it require expensive upkeep?
 Have you compared prices?
 Is your spouse in agreement?
 Will you still want it this bad next week, next month or
next year as you do today or does delay means denial?
 Will this purchase improve the quality of your life?
 Is it affordable within your present financial capability
and budget?
 Does it compliment your values and belief?
 Will it help you achieve your vision and purpose in life?
These and many more should be considered before you spend.
3. Invest it
The third thing you can do with money is what only few
people do with it. Many waste money; many more spend
money but only few invest money.
 Fools waste money

 Average people spend money
 Wise people invest money
The major proof that you have eradicated toxic mentalities and
have investment mentality in place is that you no longer live
your life wasting or spending money, but you are primarily
into investment of money.
Many people find it very difficult to develop investment

mentality and practise wealth creation principles because they
don't know how to relate with the factors that affect the kind of
mentality they have, and also affect the mentality that rules
them at all times.
FACTORS THAT SHAPE ONE'S MENTALITY
There are seven major factors that shape the mentality and
mindset of all human kind and if we know them, we will be
able to control how they influence or shape us. Due to space
constraints, I will only deal with five of them in this book.
1. Your upbringing/Family Background
Many people stay at the bottom of the ladder in life

because they refuse to divorce themselves from things
they have picked up and operate by, based on their
upbringing and background. You may have a negative or
dysfunctional background or upbringing and that
definitely contributes to shape the kind of mentality you
have, but you must not allow your background to hinder
your higher ground. You don't have to follow that
limiting pattern or collective negatives of your family.
You can separate yourself and be free. Reject every
mental limitation or barriers that has been erected in your
mind as a result of your upbringing and background.
2. Your Environment
The second thing that shapes people's mentality apart

from their upbringing and background is their
environment. Your environment has a lot to do with your
mentality and progress in life but does not sentence you
to a life of doom without options.
 Where you live matters
 Where you work matters
 Where you school matters
 Where you hangout matters
 Where you worship matters etc
When a shark is put in an aquarium at birth, the longest it

can grow into is just few inches because of its
environment, but put the same shark into the ocean and it
grows into its full potential in no time.
You may need to change your environment or change

yourself within the same environment to win but don't
settle for less. Remember the story of the 200 people that
the researchers predicted will end poorly because of their
environment. They disappointed the negative
prediction, and so can you no matter the environment.
3. Your Exposure
The third thing that affects and shapes people's mentality

is their level of exposure. Many people are born, they live
and die within the same locality or state of their entire
nation without ever stepping out to know that the world
does not start and end in their backyard. Lack of exposure
has made a lot of people have very primitive, myopic and

warped views of things and life in general. Wisdom
demands that you do all you can to gain exposure,
wisdom, knowledge and understanding in different
areas of life:
Traveling
Excursion
Books
CDs/DVDs
Magazines
Documentaries
Biographies
Networking etc
These are all some of the things that can help us get
exposed. What you expose yourself to determine the
exposure you get. So be careful and discerning when
exploring any of the above avenues so as not to expose
yourself to mental pollution.
When last did you read a book?
When last did you go on an excursion?
When last did you travel out of your locality?
When last did you expose yourself to something new
and beneficial?
Don't allow lack of exposure deprive you of your future.
4 Your Association/Relationships
A farmer once stumbled on the eggs of an eagle on the

mountain and came back home to his farm with one of the
eggs. He placed the egg among the chickens egg for his
chicken to brood over it like other eggs. After a while, the
eaglet was hatched and lived with all the other chicks in
the farm.
 He lived where they lived
 He did what they did
 He ate what they ate
 He feared what they feared
 He suffered what they suffered
 He behaved like they behaved
The more he grew, the more he noticed some differences

between him and the other chicks. One day, he heard the
cry of the mother eagle from the sky and something rose
up within him. He spread his wings, surrendered to the
wind and soared away into the sky.
From day one, the eaglet had the potential to fly and soar,
but his association with chickens limited him and shaped
his mentality until he broke free. Your association affects
your location and your destination in life. It is deceptive
to think you can have wrong associations and end well.
Show me your friends and I will show you the kind of
person you are because birds of a feather flock together
and evil associations corrupt good manners. A wise man
once said, “Where you will be in five years will be
determined by two things- the books you read and the
friends you keep”.
You cannot argue with reality. Your association affects

your mentality and determines your destiny so be wise.
Choose your friends wisely and make necessary

adjustments.
5 Your Vision
A man was jogging round a river where people came to

fish. After a few rounds of jogging, he noticed that one
man that was fishing had a rod in his hand with which he
measured any fish he caught before putting them in his
basket or throwing them back into the river. Out of
curiosity, he walked up to the man and asked, “Sir, what
is the rationale behind your action? Why catch a fish and
throw it back into the river?
His reply was surprising. He said, “the rod in my hand is

the size of my frying pan which I measured with this rod
before leaving home, so what I do is simple. Any fish I
catch that is longer than the rod will not fit into my frying
pan so I throw it back into the river. However, I retain
anyone which fits within the length of the rod because it
will fit into my frying pan”. Is that not amazing! If your
frying pan is too small, can't you get a bigger one or cut
the fish into pieces instead of limiting your destiny by
your frying pan?
Many people are just like that man. Our visions are too
small to accommodate the great things that are
potentially ours, so we throw away opportunities and
mess ourselves up due to our micro visions. Dream big to
become big. To be a millionaire, think like a millionaire.
Don't allow your vision to limit your provision.
YOUR VALUE CHANGES AS YOUR MENTALITY

CHANGES
An auction once took a new dimension sometimes ago due to a

strange episode that happened. Many people gathered in a big
hall for a special auction when the auctioneer picked up a
dirty, rickety looking violin as the first item to be auctioned. He
started his offer from $100 but instead of bidding with higher
prices people started pricing it down. $80 shouted someone
then $60 shouted another and then $20 etc. The drama
continued until an elderly man in the crowd stood up and
walked towards the stage where the violin was at the $20 level.
He collected the violin from the auctioneer, dusted it, adjusted
it, tuned it, and played a little, adjusted and tuned again. Few
minutes later, he began to play on the violin as the sound filled
the hall. Everybody was amazed at the potential in the violin.
When he was through, he dropped the violin and went back to
sit without saying a word. Now when the auctioneer picked
the violin, he started afresh from $1,000. That same day, the
violin ended up being sold for over $10,000. What made the
difference between being sold for nothing and being sold for
over $10,000? What made the difference was the touch and
work of the elderly man to change things and reveal its
potential for all to see.
Many of us are like the violin, with mentalities that cheapen us

and keep us undervalued and devalued, but when we allow a
mentality shift, our value will change.
CHAPTER EIGHT
“If you want a different result, you must

become a different person”
“If you think knowledge is expensive, then try
ignorance - it cost more”
Financial intelligence and financial education are vital for

anyone who desires to create wealth and be financially free.
Your financial education determines your financial
intelligence quotient. For years, I have helped people gain
financial intelligence through financial education, and having
what I call a seven star education is the real McCoy.
Elijah McCoy was a son of slaves who had escaped from

Kentucky to Canada. His father had served in the British Army
and was rewarded with a farmland. He and his wife raised
Elijah and his eleven siblings there. At age sixteen, Elijah was
sent to Scotland for an apprenticeship in mechanical
engineering. He became a master mechanic and engineer and
after the civil war ended, the family returned to the U.S and
settled outside of Detroit. Because he was an African
American, Elijah couldn't get hired as an engineer so he
worked instead as a coal fireman on the railroad, shoveling
coal into the firebox of the train and oiling its moving parts.
Trains ran on steam then and the pressure of the vapour

pushed oil away from the parts that required lubrication.
Being an educated engineer, Elijah realised that he could keep
the engine running more efficiently by using steam pressure to
pump the oil to where it was required.
In a workshop at his house, Elijah invented a lubricating cup

with a piston inside an oil-filled container. In 1872, he got a
patent for it, took it to the Michigan railway officials, and the
cup became a standard part of locomotive industry. He later
left the railway company and moved to Detroit in 1915. He
received a patent for an even better lubricator. He however,
did not make much money from his inventions because he did
not have money to manufacture his products but sold many of
his patents to investors who paid only little money to him, and
many people also did inferior knock-offs of his inventions and
he could not even afford to sue them or stop them. By the end
of his life, he had a bunch of patents but had kept ownership of
only a handful.
When people bought part for railroads, they would say they
wanted “the real McCoy” to distinguish Elijah's inventions
from the inferior knock-offs. Ever since, the phrase has meant
“the genuine thing”.
So, the seven star educations is the genuine education and that
is what this book is all about. It will be right to call it “The Seven
Star School of Money Book.” It used to be five star education
but I have re-termed it the seven star education.
When you enter a five star establishment, you discover a world

of state-of-the art facilities and unparallel service; the
management, the entrance, customer service, dining etc must

be worthy of meriting the five star rating which is the highest
rating for superior service in attitude, accommodation and
resources. In a five star hotel, customers get undisturbed rest
and star treatment and the same goes for five star airlines but
none of this can be compared to the seven star experience. I
have had the privilege to stay in five star hotels all over the
world and fly in five star airlines and I have also had the
opportunity to experience seven star treatments at the only
seven star hotel in the world and the difference is clear. The
BurJ Al Arab in Jumeirah beach in Dubai is acclaimed to be the
only seven star hotel in the world and has constantly been
voted the world most luxurious hotel and I tell you, it's worth
the rating. My wife and I had the opportunity to enjoy the
seven star treatment of the seven-star hotel for one night on
our holiday last year and I look forward to spending days in
that place.
To create wealth and become financially-free, you need a

superior seven-star education and I want to use this chapter to
further challenge your mind as we move towards the end of
this financial intelligence module.
THE SEVEN INTELLIGENCES

Howard Gardner, Development Psychologist and Professor of
Cognition and Education at Harvard Graduate School of
Education Developed the Theory that there are seven kinds of
intelligences.
1. Verbal Linguistic: These are verbal people who naturally
enjoy reading, writing and storytelling.
2. Logical Linguistic: These are logical people who

naturally like numbers, patterns, strategy, games and
doing experiments.
3. Body Kinesthetic: These are physical people who love
and do all things physical and are natural athletes,
dancers and crafts people.
4. Spatial: These are abstract people who are highly visual
and think in images and pictures.
5. Musical: These are people who are musically inclined
and gifted. They are great listeners naturally.
6. Interpersonal: These are people who are excellent
communicators and who emphasise and demonstrate
leadership.
7. Intrapersonal: These are people who are aware of their
own feelings and self-motivations.
Every individual should do all they can to develop all the

dimensions of intelligences they possibly can in their lifetime
in order to become more valuable, and increase their chances
in life. The wheel of life has seven sections and no one will
want to miss having the entire piece of the pie.
THE SEVEN SECTIONS OF THE WHEEL OF LIFE
AL
R
EE
CI
AN
R
CA
FIN
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SPIRITUAL PHYSICA
Y
SO
INTELLECTUAL
IL CI
M AL
FA
1) Career:
I am not aware of anyone who wants to fail in his/her chosen
career. Everyone I know does all they can to excel in their
chosen career because our career is a vital part of our life.
2) Financial:
You definitely will not be reading this book if you are not
interested in having a successful financial section of your life.
It is an equally important section of life that cannot be toyed
with.
3) Physical:
We have affirmed that health is wealth and good health is not
something anyone in this world will want to compromise.
Taking one's health lightly is definitely not an option for
anyone to explore in life.
4) Social:
Everyone wants to be relevant. Everybody wants to matter in
life and everybody wants to have a good reputation in the
society. Being socially aware, relevant and making social

impact in one's society is a pursuit and dream of many if not
all.
5) Spiritual:
Even though ignored by many, this aspect of our lives is very
important if not the most important, because all other aspects
of the wheel of life start and end here, but our spiritual section
is the only one that will count in the afterlife.
6) Family:
It takes you to either have a good family or lack a good family
to value this section of life. Everybody wants to be loved and
everybody deserves to be happy and family covers that to a
large extent in every one's life.
7) Intellectual:
You don't just want other sections of your life alone to be
developed and fruitful. You also want to be intellectually
sound and capable to matter in life and enjoy it. I believe that's
why you are reading this book.
FIVE DIMENSIONS OF EDUCATION
In the world of education, there are three possibilities that

exist.
 Educated - You are schooled and knowledgeable in
different aspects of life accurately and adequately.
 Uneducated - You are illiterate and ignorant of things
you should know in different aspects of life and this limits
you.
 Miseducated - You are educated yet uneducated

because you have been misinformed, brainwashed or
given incomplete or incorrect education which can be
worse than being uneducated.
For you to succeed in life, especially in the area of finances,

there are five dimensions of education you require and
wisdom demands that you have them all covered.
1) ACADEMIC EDUCATION
The educational sector as it is today still has a lot of
changes to make especially when it comes to helping
people create wealth, because academic education as it is
today in most parts of the world is only geared towards
churning out job-seekers.
I don't believe academic education is enough to make you

rich and wealthy otherwise the Professors will be the
richest, but I believe you need it in order to learn to READ,
WRITE, and DO CALCULATIONS.
This is essential because in the world of wealth and

entrepreneurship, you will need to read contracts, letters,
proposals, documents, etc and you will also need to write
cheques & proposals. Above all, you will need to make,
manage and multiply your money which require
mathematics to a large extent. Get all the academic
education you can get because no knowledge is lost.
2) PROFESSIONAL EDUCATION
Have you ever had to do business or interact with
professionals and an unprofessional person? The
difference is definitely clear because you would rather

want to avoid one and continue with the other. When you
are looking for a job; most jobs adverts if not all, require
you to have some form of experience and what they
mean by that is mostly professional education. They want
to be sure you have what it takes to work for money and
produce result in the employment. Professional
education is knowing how to get a job, manage your boss,
keep your job and work for money. It is the rat race but it is
vital because you will need it in your own business too.
3) FINANCIAL EDUCATION
To create wealth and become financially free, you need
financial education. Academic and professional
education alone cannot do the job otherwise you will stay
trapped in the civil service or the rat race with golden
handcuffs. No financial education, no financial
independence - period! Financial education is the
development of financial intelligence. It is the
understanding of money and the inner workings of it. It is
understanding the principle, strategies and laws of
wealth creation, entrepreneurship and financial freedom.
It is quite unfortunate that our schools and educational
institutions don't teach financial education, so one has to
get it by personal development through books like this.
This School Of Money is all about financial education.
4) SPIRITUAL EDUCATION
To succeed in life also, one needs spiritual education
because like we saw in the wheel of life, you cannot ignore
the spiritual aspect of life and expect to be fulfilled. Truth
be told, we live in two worlds - the spiritual and the

physical. Guess what, the spiritual world is more real and
superior to the physical and it also controls the physical
world. The spiritual world is the realm where events
occur before they happen in the physical, and if you are
spiritually inclined and educated, you can tap into the
spiritual realm to control things in the physical. We are all
spiritual beings, and cultivating our spirit and being
educated spiritually is key for success and progress in life.
There are spiritual laws to learn if you want to create
lasting wealth e.g the golden rule is a spiritual law and it
states “DO unto others as you want to be done unto you”.
This and many more are what you learn in spiritual
education.
5) PERSONAL/HEALTH EDUCATION
To ignore your personal and health education and expect
to create wealth is nothing but self-deception. Personal
development is key for success in any aspect of the wheel
of life and it covers all areas of your person. It is knowing
and developing your gifts, talents, potential, skill,
expertise, uniqueness etc. It is making sure you keep
growing wholistically and health education is also key
because you need your health to create your wealth. That
is why health is wealth.
Any rich or wealthy individual you meet will tell you the
importance of the health wealth connection, and educate
you on their health regimen which many don't always
know exists.
You need all these different dimensions of education to truly

create a lasting wealth and build a global business. All the
angles have to be excellently covered for it to be seven star
education. Do I really have to go all the way to keep educating
myself in all these areas? Yes, you do if winning in life is a goal
for you. However, if you are one of the five people who don't
need financial intelligence and education then it is okay.
FIVE PEOPLE WHO DON'T NEED FINANCIAL

EDUCATION
1. THE INHERITANCE GROUP

If your parents are billionaires or you came from an elite family
where you have inherited a huge estate and wealth, and you
have people who are paid to help you manage them, then you
may settle for a life of financial ignorance and just keep eating
of the labours of others - if that is your choice. It is your life but I
hope you aim for more than a life of mediocrity.
2. THE MARRIAGE GROUP

If you are married for money or married into money, and your
spouse or his/her family is loaded enough to take care of your
needs, wants and luxuries etc and you are okay with just being
a parasite and a consumer without bringing anything to the
table, then settling for financial ignorance is definitely an
option in your package, if you so desire. I only wish you don't
fall into this group or stay in this group without changing.
3. THE GENIUS GROUP

If you are born a genius with extra-ordinary talent and ability
that you have even started making money from childhood,
and you pay others to manage your finances for you, then you
fall into the category of people that may settle for financial
ignorance. People cheating or defrauding you won't also
matter since you believe you don't need financial education.
4. THE PENSION GROUP

If you plan to work for the government and be a civil servant
for life or you are okay with the rat race and the golden
handcuff. You want to work for your entire life and retire to
live on pension, then you qualify to be in this group of people
who can settle for financial ignorance. What financial
education do you need to collect and consume salary and
pension, not much I believe? So sad, if you settle for it.
5. THE CARE-FREE GROUP

If you don't really care whether you are rich or poor and
creating wealth or financial freedom does not matter to you,
then of course you can settle for financial ignorance. I don't
think you need any intelligence to become poor or stay poor. If
you choose poverty, who am I to question your choice, but I
hope for your children's sake that you don't settle for this level
of life.
THE OLD SCHOOL/OBSOLETE EDUCATION

To continue in the world of education that is irrelevant and
incomplete, is to stay in the expired old school. Any education
that does not empower you to create wealth is old school
education and it is obsolete. Any education that does not let
you know of all the options and choices available to you in life
is incomplete and old school education.
The game is the same but the rules have changed:

In the world of love - the game is the same but the rules have
changed.
In the world of finance - the game is the same but the rules
have changed
In the world of success - the game is the same but the rules
have changed etc
If you are ignorant of the new rules in any game, you end up
losing and being disqualified because to win in any game, you
are required to play by the rules. Please take this book (school)
seriously and act on all you learn because we live in a
constantly-changing world where you have to stay current to
be relevant and on top.
If you are not informed, you will be deformed
If you are not updated, you will be outdated
If you are not inspired, you will expire
If you are not in the know, you cannot be in the flow.
There are some things to note that characterises old school,

expired education and you must identify and fight them to
gain seven star education.
 Any education that teaches you outdated, useless and
irrelevant topics from outdated and old textbook is old
school education because you will graduate with
outdated information - if they major on minors (things
that are not relevant to your life) and minor on majors
(things that are relevant to your life) that is old school
education.
 Any education that is geared towards making you job
dependent, where all you are motivated with is to get

good grades so you can get a good job is an outdated/old-
school education. Many of our parents also joined in
propagating this error by encouraging their children only
with the need to go to school, get good grades and then a
good job.
 Any education that emphasises having one stream of
income and defines focus as doing only one thing all your
life, working, running in the rat race and relying on
pension is old school education and therefore obsolete.
 Any education that propagates the scarcity conspiracy
and harasses you with the “there is not enough to go
round” song is an old school education and expired
because there is more than enough to go round. Recession
and scarcity are a conspiracy like we saw earlier.
 Any education that promotes poverty as piety and riches
as filth is of course an expired old school education
because your definition of “filthy rich” or “stinkingly
rich” may be positive or negative. No money, no life and
poverty is surely not a virtue in the new school education.
 Any education that encourages you with retirement
benefits and teaches you to work, save and retire on
pension is an expired education and is old school
education. You don't have to retire at sixty five to create
wealth with new school education.
 Any education that teaches you to rely on government,
and look forward to government benefits, social welfare
programmes and schemes is no doubt an old school
education, and is obsolete because there is no security in
social security anymore.

 Any education that teaches you to work hard to make
money without teaching you the other options of working
smart is incomplete and is old school education.
In concluding this chapter, let us look at five areas of financial

education and intelligence you must take seriously so as to
create wealth and be financially free. Like we said earlier,
Financial Intelligence (FI) is to understand money and “know
how” to make, manage and multiply it.
However, another level we need to add at this stage is the

Financial Intelligence Quotient (FIQ) which is the degree of
your Financial Intelligence. This is the reason behind the
Financial Intelligence Questionnaire at the pre-school module.
It was to help you measure upfront the level of Financial
Intelligence you have and know your financial IQ. This was
done to reveal your need for this book and to challenge you to
take this school seriously.
FI Financial Intelligence = Your Know How
FIQ Financial Intelligence Quotient = The Degree of your

Knowledge e.g.
 Earning one million and paying 50% tax is Financial
Intelligence
 Earning one million and paying 20% tax is Financial
Intelligence Quotient
 Earning a million a year is Financial Intelligence
 Earning a multiple million a year is financial intelligence
Quotient
FIVE IQ'S TO DEVELOP
1. HOW TO MAKE MORE MONEY

Many people don't have the Financial Intelligence to
make money
some people have the Financial Intelligence to make some
money
Few people have the Financial Intelligence to make more
money
Why make a million when you can make five or ten

million. You need to think deep and develop yourself to
make more money than you do presently and that is a
vital IQ to develop from this book and other sources, I will
deal with this more in the next module.
2. HOW TO PROTECT YOUR MONEY

Making money to lose it is not a goal that any wise person
sets for himself/herself, but not developing the
knowledge of how to protect your money will make
losing it an option. You have to learn how to safeguard
yourself from those who want to take your money, both
positive and negative.
The government wants to take your money via taxes
The banks want to take your money via charges
The utility companies want to take your money via bills
Lawyers, accountants, auditors etc want to take via fees
etc
Many have the FI to pay taxes but not the FIQ to pay less
tax or avoid taxes (Tax avoidance is not tax evasion.

Avoidance is legal but evasion is illegal) and you need to
update yourself in this area.
3. HOW TO BUDGET YOUR MONEY

We will deal extensively with budgeting in the next
module, because this is one of the IQs you need to
develop. By FI, many have learnt how to budget to meet
their needs and pay their bills but need to graduate to the
next class in this school where you budget to invest and
have surpluses, more in the next module.
4. HOW TO LEVERAGE YOUR MONEY

Leveraging is a powerful advantage in the world of
wealth creation. Other People's Money (OPM), Other
People's Time (OPT), Other People's Idea (OPI) etc. are all
forms of leverages. You must develop the IQ of
leveraging your money for greater returns.
− Putting your money in Savings Account or Mutual
Fund is okay but investing it in assets that
appreciate and produce cash-flow is a better
leverage to develop.
− Putting your money in investment with good return
is good but putting it in for greater return with lower
risks plus little or no taxes is a leverage and better IQ
to develop.
I have heard the phrase “cash is king” many times but I
wonder “king of where”
Is cash king in Saving Account or Investment Account?
Is cash king to pay more taxes or less taxes?
Is cash king to hold or king to flow on as cash-flow
Think on these and decide the kingship of your cash.
5. HOW TO IMPROVE YOUR FINANCIAL

INFORMATION
The final IQ to develop as we end this chapter is the IQ of

growing in FI. Going beyond the basic, elementary,
general and conventional financial information to
attending a school like this book and learning new rules,
new strategies etc while constantly updating yourself to
stay relevant and have better leverage. Instead of
handing over your money to EXPERTS to manage for
you, you become the EXPERT. That is what this fifth level
is all about.
Instead of buying shares of a quoted company, you be the

owner of the quoted company and the one selling the
shares. When you know the twenty six letters of the
alphabet A-Z, you already have all you need to create any
word in the English language, yet you need to learn how
to combine the letters correctly to form the words.
If you know how to count from 0-9 in the numbers, you

already have all the numbers you need. For every number
you ever want to create, you only need to know how to
combine them correctly. That's why you need to keep
learning and going from basic to professional. See you at
the top.
CHAPTER NINE
“Success without successor is a successful failure”
In the message by George Carlin, a Comedian of the 70s and

80s one will see how what he wrote decades ago is so real in
today's world. He wrote:
The paradox of our time in history is that we have taller

buildings but shorter tempers; wider freeways, but narrower
viewpoints. We spend more, but have less; we buy more but
enjoy less. We have bigger houses and smaller families; more
conveniences, but less time; we have more degrees, but less
sense; more knowledge, but less judgment; more experts, yet
more problems, more medicine, but less wellness. We drink
too much, smoke too much, spend too recklessly, laugh too
little, drive too fast, get too angry, stay up too late, get up too
tired, read too little, watch TV too much, and pray too seldom.
We have multiplied our possessions, but reduced our values.

We talk too much, love too seldom, and hate too often.
We've learned how to make a living, but not a life. We've

added years to life not life to years. We've been all the way to
the moon and back, but have trouble crossing the street to meet
a new neighbour. We conquered outer space but not inner
space. We've done larger things, but not better things.
We've cleaned up the air, but polluted the soul. We've

conquered the atom, but not our prejudice. We write more, but
learn less. We plan more, but accomplish less. We've learned to
rush, but not to wait. We build more computers to hold more
information to produce more copies than ever, but we
communicate less and less. These are the days of fast foods and
low digestion, big men and small character, steep profits and
shallow relationships.
These are the days of two incomes but more divorce, fancier
houses but broken homes. These are days of quick trips,
disposable diapers, throw-away morality, one-night stands,
overweight bodies, and pills that do everything from cheer to
quiet, to kill. It is a time when there is much in the show
window and nothing in the stockroom. Remember to spend
some time with your loved ones, because they are not going to
be around forever.
Remember to say a kind word to someone who looks up to you

in awe, because that little person soon will grow up and leave
your side. Remember to give a warm hug to the one next to you
because that is the only treasure you can give with your heart
and it doesn't cost a cent.
Remember to say "I Love you" to your partner and your loved
ones, but most of all mean it. A kiss and an embrace will mend
hurt when it comes from deep inside of you.
Remember to hold hands and cherish the moment for

someday that person will not be there again.
Give time to Love, give time to speak, give time to share the
precious thoughts in your mind.
AND ALWAYS REMEMBER
Life is not measured by the number of breaths we take, but by

the moments that take our breath away.
George Carlin
It is really a paradox of our time just like the title of this chapter
- the rich also cry. When pressing to be rich and wealthy,
people don't stop to think of the challenges that come with
being wealthy. Being wealthy comes with its own challenges
and responsibilities and many who have not realised this
before becoming rich or wealthy end up with surprises and
some may even lose their riches and wealth.
There is nobody without problems, whether you are rich or

poor. We all have problems because the problems are
opportunities in disguise and stepping stones to the next level.
There is only one place where people don't have problems, and
it is in the grave because a dead man is free from life's problems
and only has to deal with afterlife issues.
MONEY PROBLEMS OF THE RICH AND THE POOR
There are some money problems that both the rich and the
poor face in life and we will be looking into them at this stage
beginning with the money-problem of the poor which are
quite obvious.
>> THE POOR
1. NOT HAVING ENOUGH MONEY

This is no doubt a general problem for any poor person or
else they would not be said to be poor. The poor has to
always battle with lack of adequate funds to do what
needs to be done and it can be very frustrating for anyone
to be in a situation where they have needs they cannot
meet, and obligations or responsibilities they cannot
handle especially when you have a family to take care of.
No one should ever have money problem of this nature
for too long if at all.
2. USING CREDIT TO COVER SHORTAGES

The second major problem of the poor is debt, and as they
step out of the first problem, due to not having enough
cash, most poor people end up using credit cards and
borrowing to ease their financial shortcomings. This is a
problem one should not have to face because debt is
bondage.
3. THE RISING COST OF LIVING

This is another problem of the poor because from time to
time they realise that the little money at their disposal is
becoming less and less powerful in the market due to
inflation and rising cost of living. They go and plan
towards buying something and when they are ready, the
price has changed, and cost of living continues to rise
even though their income doesn't rise.
4. THE MORE THEY MAKE, THE MORE TAXES THEY

PAY
Earned income is the most taxed income anywhere in the

world, and that is where most poor people play. They
make money from earning salaries as opposed to passive
or portfolio income that comes from business, investment
and stocks which are where the rich play. The poor make
money and are taxed before spending the rest, while the
rich make money, spend it and are taxed on the rest.
5. FEAR OF EMERGENCY
The poor are constantly living in fear because they have
no saving or spare cash to fall back on in case of any
emergency, when they face emergency or unexpected
expenses; they end up borrowing, or facing shame. Being
in a constant state of fear and uncertainty is a torment and
not good for anyone.
6. BAD FINANCIAL ADVICE

Poor people also have a problem of bad financial advice
because they cannot afford to have good advisers on
board their team. So they mostly settle for advice from
other poor people who don't know better. This limits the
kind of financial advice they can get and invariably limit
how far they can go financially.
7. NOT ENOUGH RETIREMENT MONEY

One of the greatest problem of the poor is the fact that they
don't have security especially for their future and life after
retirement. They have the illusion of pension and then
retire at old age only to discover that the money from their
pension is grossly inadequate to cover for their living
expenses, and they may have to keep working even after
retirement to make ends meet. Poverty is bad and poor

people's problem is equally bad. Like the chapter title
states, The Rich Also Cry, so rich people too have their
own money-problems.
>> THE RICH
1. HAVING TOO MUCH MONEY

Too much of everything is said to be bad, but does that
include money? And then when it comes to money, how
much is too much? These are questions you have to
answer for yourself. The more money or “too much”
money you have, the more problems you have of how to
spend it, what to spend it on and how to stay safe without
allowing money take over you and change you.
2. THE NEED TO KEEP THEIR MONEY SAFE AND

INVESTED
Banks and vault rooms are heavily guarded and secured
because of the valuables, and rich people are like money
machines and stores that need safety and security. One
problem rich people have to contend with is how to keep
their money safe, secure, and out of reach for predators of
all kinds; and they also have to worry about how to keep
their money invested to be safe and growing.
3. NOT KNOWING IF PEOPLE LOVE THEM OR THEIR

MONEY
Success has many fathers but failure is an orphan. If you
have money, people will surely gravitate towards you,
and one problem you will face is how to know who loves
you for who you are or for what you have. That is why
some rich people don't really have many friends because

they are scared of this problem and majority stay glued to
the friends they have had before or settle for political or
diplomatic shallow associations.
4. NEED FOR SMARTER FINANCIAL ADVISER

Getting someone to advise you when you are poor is not a
difficult thing because there are a lot of people with basic
Financial Intelligence that the poor can learn from
However, the higher you go in the world of riches and
wealth, the more difficult it is to get smarter advisers
because you must have been pretty financially smart
yourself to be rich and wealthy and advisers that are on
higher financial IQ are fewer which is a problem for the
rich.
5. RAISING SPOILT KIDS

Hardly will you go through a list of rich people without
seeing the same pattern of spoilt kids, and this is a major
problem for the rich. Most rich people are very busy with
tight schedules and limited time, and this make them
spend little or no time with their kids which is a great
error on their part. They try to silence their conscience by
spoiling the kids with money, gifts, toys, holidays etc and
by indulging them. They grow up spoilt and become a
headache. Family first is a law of life for anyone who
wants to enjoy lasting peace.
6. ESTATE AND INHERITANCE PLANNING

When poor people die, there is worry about burial
expenses, but when rich people die, there is worry about
inheritance, estate planning and succession. This is a

major problem of the rich, so they have to think long term
and plan ahead on who succeeds them, who gets what
and how their empire will be run and sustained after they
are dead and gone. As they hear and read of other
wealthy people dying and their empire crumbling after
their death, or family feuds and court battles among kids,
it worries them and this is a problem.
7. EXCESSIVE GOVERNMENT TAX

Capital gain tax is not something poor people worry
about, but it is something the rich face consistently, and
they have to pay huge fees for tax attorneys and
consultants to help them manage their tax issues and help
them get leverage. If it is not capital gain tax, it will be
multiple taxation, due to multiple income streams, and
multiple regional operations. Taxes, are parts of the
problem of the rich because it is huge.
There is no doubt that the rich also cry. Let us examine the
stories of some rich people for sober reflection.
In 1923, a group of the world's most wealthy financiers met at

the Edgewater Beach Hotel in Chicago, U.S.A. Collectively,
these tycoons controlled more wealth than was contained in
the entire United States treasury at that time. These wealthy
men represented the faces of power and success in the
financial world. Let us examine history to see what happened
to them over the next twenty seven years.
1. Charles Schwab: The President of the largest
Independent Steel Company - lived on borrowed money
the last five years of his life, and died a pauper.

2. Insull Samuel: President of America's greatest utility
company died penniless in a foreign land as a fugitive
from Justice.
3. Jesse Livermore: The greatest bear on Wall Street,
committed suicide
4. Leon Fraser: The President of the Bank of International
Settlement committed suicide.
5. Ivar Fraser: The head of the world's greatest monopoly
committed suicide.
6. Arthur Cutten: The greatest wheat speculator died
abroad insolvent
7. Richard Whitney: The President of the New York Stock
Exchange was released from Alcatraz to go home and die
8. Albert Fall: A member of the President's Cabinet was
pardoned from prison so he could die at home
9. Howard Hopson: President of the largest gas company
went totally insane
Michael Jackson's life story is another classic example that calls

for sober reflection and of recent (2012), Whitney Houston
because truly the rich also cry.
Since we are looking at the rich verses the poor, let us end this
chapter by looking at the differences between the millionaires
and the middle class; the rich and the poor.
THE RICH versus THE POOR
There are many differences between these two classes of

people. In social and financial classification, we have three
broad and nine total levels of people:

 Upper Class
 Middle Class
 Lower Class
Elite Upper Class

UPPER CLASS Middle Upper Class
Lower Upper Class
Upper Middle Class
MIDDLE CLASS Middle Middle Class

Lower Middle Class
Upper Lower Class
LOWER CLASS Middle Lower Class
Lower Lower Class
Time and space constraint will not allow me expatiate more on

these, but there are differences among them all. Let us look at
ten differences among the upper, middle and lower class.
1) The Rich ask themselves empowering questions while

the others ask themselves disempowering questions.
The question you ask determines the answer you get, and
it also determines what part of you is triggered. If you
think or believe you can or you think or believe you
cannot, you are right because it is what you think or
believe that matters.
a. How do you expect me to pay for that or be able to afford

that?
b. How can I pay for and afford that?
These are two similar but different questions. A is a

disempowering question that closes the door of creativity
and innovation, while B is an empowering question that
opens the door of possibilities.
2) The Rich focus on increasing their net worth while the

others focus on increasing their pay check.
The salary mentality is a toxic mentality as we have

examined earlier in this book and it is a mindset that has
to be eradicated for anyone to become rich and wealthy.
While the rich focus on how to increase their net worth
through investments, the others are more concerned
about increasing their salary, so they stay trapped in the
rat race and limit their possibilities.
3) The Rich have multiple streams of income while others

have just one or two streams.
Multiple streams of income is the secret to unimaginable

wealth that cannot run dry just like the ocean. We will be
dealing with this in the next module. I believe every
individual has the ability and potential for at least four
streams of income and that is one thing that characterises
the rich. They have multiple streams while the others
have only one and at most two, not good enough.
4) The Rich understand and believe they must be

generous while the others believe they cannot afford to
be generous.
“Givers never lack” is not a slogan but a reality of life

because sowing and reaping is a universal law of life. True
significance comes when you give back and affect your
world positively. While the others strive for survival and
success, and believe they cannot afford to be generous,
the rich strive for significance and give back with a
generous lifestyle. What is the use of money if not to fulfil
purpose. Generosity increases you and not reduces you.
5) The Rich work for profit while others work for wages
Rich people focus on becoming entrepreneurs and

running profitable businesses that create jobs, offer
products or services and profit from them while others
focus more on getting jobs and earning wages. J.O.B. has
been agreed in the world of financial education to stand
for Just Over Broke which means those who rely on jobs
and wages live on the boundary of poverty, lack and
hardship or just survival.
6) While the Rich continue to grow, others think learning

ended in school
The day you stop learning, you start dying because life is a
school of continual learning without graduation. While
the rich know this and invest in personal-development,
capacity-building and continual education, others think
learning stopped in school after they get a “certificate”.
What else do I need to learn after all I have learnt in school
for years? Well, life will teach you a hard lesson if you fail
to learn; and if you think knowledge is expensive, try
ignorance but it will cost you more.
7) The Rich take calculated risks while others are afraid to

take risk
In life, risk is a very vital part of succeeding because the

greater your risk, the greater your possibility. And what is
mostly termed RISKY is a RISK KEY. Risk is a key to great
possibilities if you know how to use it. We all take risks on
a daily basis both consciously and unconsciously, both
stupid and sensible. Taking Informed and Calculated risk
is a part of the rich man's culture, while others run from
risks and risk their dream staying unfulfilled and ending
up with a nightmare.
8) The Rich embrace change while the others are

threatened by change
We all know that change is the only constant thing in life,

and wise people embrace and not fight change because
change is like a wave or a current, you either align with it
or be swept away by it. Rich people embrace change and
maximise the opportunities that come with it, while
others fight change and lose out. If you don't change with
change, change will change you.
9) Rich People talk about ideas, while others talk about

things and people
What dominates your discussions? Ideas, things or

people? While the rich talk about ideas, prospects,
opportunities, impact etc, others focus on gist, gossips,

things, people etc. What you focus on determines what
you produce or become. Why waste your time chatting,
and gossipping about things and other people's life, when
you should be focused and concerned about your own life
and making impact?
10) The Rich think long-term while others think short term
I see this difference almost on a weekly basis. While rich

people think long-term, invest for the future and delay
gratification, average people think short term, instant
gratification and survival. Wealth creation suggests that it
is something you create, and creating things takes time
and planning which is why rich people are rich because
they think and plan long-term.
Many vital facts and information have been discussed and

released in this book (school) so far, and I strongly hope you
make the most of them. Let us progress to the final chapter in
this module.
CHAPTER TEN
“There is so much potential buried within us

all, but sometimes in life we all need a push”
I have had the privilege to travel to many parts of the world in

different continents and one thing that is common to all
nations is the fact that we have rich people and poor people
everywhere. There is no specific location on earth that
guarantees that an individual will be poor or rich. It all
depends on the person and many other factors.
One thing that is however very clear is that when you study
rich people like I have done and continue to do, you will realise
that they have many things in common; some of which we
have already seen. There are ten places that produce rich
people and I want to end this module by dealing with them.
1. THE INHERITANCE PLACE
Some people are rich and wealthy because they came from the
place of inheritance and have huge estate and wealth
bequeathed to them by their parents or family. Though some
people do come from this place, they are quite few compared
to others.
2. THE PLACE OF CORPORATE EXECUTIVE
A lot of rich and wealthy people do come from this place and
make big money from bonuses, allowances, and many other
perks, but to get to the level where you arrive at this place takes
years of education, politicking and hard work. It may take up
to twenty years of labouring in the rat race for a few people to
break into this level.
3. THE PLACE OF REAL ESTATE
Real estate is a very vital vehicle of wealth creation as we will

examine fully in the next module. Many people have become
rich and wealthy because they invested heavily in real estate as
a vehicle to create wealth. One unique thing about this place is
that it is a very vital tool for wealth preservation.
4. THE PLACE OF BUSINESS
Business ownership and entrepreneurship is also one place

that has produced a lot of rich and wealthy people. The people
who come from this place enjoy wealth in their lifetime and
also have the opportunity to preserve their wealth and
perpetuate it through succeeding generations. The freedom
and security you enjoy by coming from this place is amazing.
5. THE PLACE OF COMMISSION-BASED SALES
I have seen people become millionaires within months just by

being a commissioned sales agent. The income possibilities at
this place is not capped and it is enormous and full of fun when
you crack the code. Anybody can come from this place if they
so desire because the door is open for them in every sector.
6. THE PLACE OF STOCKS AND FOREX INVESTING
Even though it is easier for people to remember the bad news,

disappointments and tales of woes from this sector, millions of
rich and wealthy people all over the world have been
produced and are still being produced from this place.
Understanding this place and how things work there is very
key to becoming a major player.
7. THE PLACE OF INTELLECTUAL PROPERTY
Many rich and wealthy people today come from this place as
they continue to make money and receive royalties from their
inventions, creations, products and ideas. This is interesting
because of the residual nature of the income. You work once
and money continues to flow for years and in some cases for
life.
8. THE PLACE OF INFORMATION MARKETING
Infopreneuring as it is uniquely known in the world of

financial education is one place that has produced the rich and
wealthy for decades, and is one exciting place to operate in. As
someone that plays in that market, one of the joys of this is
seeing lives changed because of what you do, it is very
fulfilling.
9. THE PLACE OF NETWORK MARKETING
Network marketing is one of the open secrets of wealth

creation in today's world and it has been known to produce
and continue to produce rich people all over the world and in
different sectors that use the Network Marketing Strategy.
You can combine this with other things or do it full time and
still become financially-free through it. You will benefit from it
in many other ways too.
10. THE PLACE OF SPORT AND ENTERTAINMENT
From Football to Basketball, Golf to Tennis, Acting to Singing

etc., we have seen young and old, male and female,
individuals and group come from this place. It is a glamorous
place to come from because unlike other places, it makes noise
about you and draws necessary and unnecessary attention
depending on what you like. This place thrives essentially on
raw talent which must be polished.
Let us close with this story of lessons from an aeroplane.
Venomous snakes were being ferried from Africa to Europe in

a plane. Unfortunately the person who packed the snakes
forgot to lock the boxes in which the snakes were put. Once the
plane had taken off and responding to movement, the snakes
found their way out of the boxes. Passengers in the plane could
see various snakes on the isle and they screamed while some
fainted and the brave ones fought or sought refuge wherever
they could within the plane. The air hostess ran to the pilot to
inform him of this scary incident. The pilot quickly informed
the air controllers on the ground.
“We are very very sorry, says his boss. We forgot to lock the box
where we put the snakes and they are indeed some of the most
poisonous snakes in the world”
“So where can I land? Please advise me before passengers are
beaten” asks the shaky pilot.
“No, do not land; stay for a minute. Let me think”, advises the
boss. Surely this sounds like stupid advice to the impatient pilot, but
he has to follow orders.
A minute is too long for someone faced with such trouble he
thinks, but he has to follow orders. After a minute, the boss contacts
him “at what altitude are you flying?” he asks.
“300”, says the pilot.
“Go higher”, advises the boss.”
“But the snakes will ….”
Before he finished his sentence the boss bellows, “I said go
higher”.
He complies.
“Now what's your altitude?” Asks the boss
“500.66”, answers the shaken pilot
“Go Higher”
“But Sir….”
By now the snakes are all over the plane, even one male member
of the cabin crew collapsed. It is unbearable. A few have been bitten
and have instantly died. But still the majority keeps on seeking
refuge.
“Now Captain, keep on going higher” says the boss.
The pilot complies and keeps on going higher and higher.
“Now what's your altitude, asks the boss.”
“I am reaching 1200”, replies the pilot. “Now I am on 1200”' he
says quickly,
“Now stay there and tell the cabin crew that at this altitude the
snakes are now harmless. They can just pick them up with their hands
and return them to the box and this time they should not forget to lock
the box,” advises the boss.
It was true and it worked as one cabin crew member tries

holding one snake and it was numb and harmless. Soon, it is a game
within the plane with passengers. Some for the first time holding
snakes in their hands and returning them to the boxes.
“Look at this black mamba, it was really after me, but now I can
even throw it and catch it like a ball”, says one passenger even
throwing and catching the black mamba.
Now, what is the lesson of the story?
Whatever has threatened your financial dream and tormented

you financially can become powerless when you go higher in
your financial educational altitude. Poverty, lack, and
hardship, lose their grasp and power over you and things
change in your favour as you increase your altitude through
this book. What you thought was unattainable and difficult
will become easy as you go higher in your altitude.
In this module, we have reached the Financial Intelligence

altitude that conquers poverty and as we go into the next
module of wealth creation, it is cruise-control all the way.
Congratulations in advance!
See you at the top!

THE WEALTH CREATION MODULE
Pathway to Wealth
How to Create Wealth
Vehicles to Wealth Creation
Activating Multiple Streams of Income
Budgeting Made Easy
Debt free Living
How to Survive and Thrive in any Recession
The Five Year Plan For Wealth
CHAPTER ELEVEN
“It is not how much you earn but what you do

with it that determines how you end”
The journey to financial freedom is one that everyone who

desires to be rich and wealthy must take. However, no one can
arrive at a destination without knowing the pathway that
leads to the destination. The kind of vehicle you use, and the
speed with which you move is irrelevant if you are travelling
on the wrong pathway.
Have you ever boarded a bus, a train, a ship or a plane, enjoyed

the trip and arrived at the other side only to discover you took
the wrong bus, train or flight? I have seen people do all kinds of
things to climb the corporate and success ladder only to get to
the top and realised that the ladder is leaning on the wrong
wall. In order to create wealth in life, one vital discovery you
must make is the pathway that leads to wealth and know how
wealth is created which is what this entire module is all about.
THREE FACTS TO NOTE
1. THERE IS A WEALTHY PLACE
There is a level you can get to in life where money will no more
be your problem because you have created wealth and you are
financially-free. Millions of people already operate at this level
all over the world and no one owns the monopoly of that level
because it's a possibility for everyone including you.
2. THERE IS A PATH THAT LEADS TO THE WEALTHY

PLACE
Every destination has a pathway or pathways that lead there.

Just as if you don't know where you are going to, you won't
know when you get there, in the same vein, if you don't know
how to get there because you are ignorant of the pathway, you
will get lost and never get there except you seek help and ask
questions.
3. DISCOVERING THE PATH AND TAKING THE TRIP

GUARANTEES THAT YOU WILL GET THERE, IT'S
ONLY A MATTER OF TIME
Arriving at the place is dependent on this third fact because if

you;
 Accept and believe there is a wealthy place
 Find out the path that leads there
But refuse to take the trip, then you still won't get there. If it's
going to be it’s up to you because no one can plan your life for
you successfully without your involvement. It is an open
secret that you can take the horse to the river but you cannot
force it to drink. I recently learnt that even though you can't
force the horse to drink, if you put salt in its mouth, the horse
will become thirsty and drink. I hope this book will put salt in
your mouth and motivate you to go for wealth creation by
Pathway To Wealth 149
paying the price.
I guarantee that this book will settle the issue of pathway to

wealth and how to create wealth. The ball will now be in your
court whether you want to take the trip or not.
BUS STOP ONE
FINANCIAL INTELLIGENCE
The first step on the pathway to wealth which I call the

doorway into the pathway is Financial Intelligence. We have
used a whole section to deal with that as a module. I believe
that is fully covered already. Let me just repeat and add a few
things.
Without Financial Intelligence, you cannot create wealth or

become financially free and that is why financial education is
vital. Financial illiteracy is the major reason why many
struggle through life in the rat race.
Financial Intelligence is all about developing investment

mentality and much more. But amazingly:
 Millions of people go to school and graduate without

Financial Intelligence
 Millions of people even work in financial institutions and

manage other people's money without Financial
Intelligence.
Going to school does not make you financially-intelligent

because schools don't teach it. If going to school made you
financially intelligent, your lecturers and professors would not
remain poor as many are today. You will also not be struggling
financially as many “educated” people are.
Financial Intelligence is the understanding of the inner

workings of money. It is understanding:
 How to make, manage and multiply money
 What money really is and where it hides
 The strategies and principles for wealth creation with
little or no “money”
 The rules and new rules of money
 The vehicles of wealth creation
 The place of inflation, cash flow, delayed gratification,
compound interests etc
 How to develop Investment mentality
 The power to create wealth
 The difference between assets and liabilities, salaries and
income, good debt and bad debt, leverages and bondages
etc
Are You Financially Literate?
Financial intelligence does not come from a formal institution

or school. It is a function of redefined education that comes by
personal development and capacity building through:
 Reading books like this one
 Information CDs and DVDs that reveal and educate
 Training/seminars on relevant areas
 Networking and right association
No matter what anyone studied or does for a living, except that

person has Financial Intelligence, he will be off the pathway to

wealth. Everyone needs the seven star education, and if you
really want to be rich and wealthy, you can't rely only on
academic education and your certification because it is
inadequate as we have realised.
Like I affirmed in the last module, our present school system

needs overhauling, and a new curriculum because schools
today are inadequate to help people create wealth. Majority of
today's schools and academic institutions are still fulfilling the
Industrial Age Agenda of educating people to become job
seekers instead of job creators. If you have to spend two to
eight years of your life or more in the university to become an
applicant, don't you think something is wrong somewhere?
He who teaches not his son a trade is as if

he taught him to be a thief.
Take another trip with me back into history like we did with
the evolution of money in the last module.
Before the colonisation of many nations especially in Africa,

our great grand fathers and mothers were entrepreneurs. They
were hunters, farmers, palm wine tappers, goldsmith, cloth
makers, food sellers, manufacturers, traders etc. These they
did and raised their many children successfully even in
polygamous settings. Then came the colonial masters who
took the entrepreneurial spirit, skill and system from us and
replaced it with the school system and salaried job
“opportunities”. Our predecessors bought the bait and
became captives in the rat race with golden handcuffs.
Parents now began to train and raise their children to desire

colonial education and salaried jobs with retirement “benefits”
instead of teaching them Financial Intelligence and
entrepreneurship, hence the cycle continued. The early
benefits of the bait made the deception easy. People went to
school locally and in Europe, got good jobs in colonial
controlled, colonially owned, and colonially managed
companies.
They got salaries, cars, bonuses, opportunity to travel etc but

with all these “benefits” and toys, they lacked the vital tool for
wealth creation- Investment Mentality and Financial
Intelligence. So,
 They had no savings and no investment
 They had no real estate or assets
 They had no businesses or products of their own
 They retired with huge sums of money with no Financial
Intelligence to manage or multiply it and no
entrepreneurial know how to start any business and
succeed.
Today, I know of people who lived in Europe especially

London in the 50s, 60s and 70s without buying a single
property, living in flats and apartments as tenants for decades
and those who even worked and retired but were too tired and
financially illiterate to become wealthy.
Today, thousands of graduates leave school with various

certificates and degrees but with a great degree of financial
illiteracy and entrepreneurial ignorance.
Over 70% of them remain unemployed after the first two years.
Over 50% of those who get jobs are underemployed.
After many years of graduation, thousands of them still go

from interview to interview seeking their “dream jobs”-
whatever that means. It is not strange now to see thousands of
graduates respond to a job vacancy advert even though only
one person is needed.
I once went to a friend's office and saw over a thousand people

crowding the entire vicinity. I later got to discover that my
friend had advertised a job in the national dailies and over a
thousand “educated graduates” showed up.
It pains my heart to see people today especially these youths

who are victims of formal education; move about helplessly
and hopelessly because they went to school but lack Financial
Intelligence and entrepreneurial skills. No wonder our youths
and many today are now looking for “get rich quick schemes”
and “escape routes” from the present situation.
And guess what? The Colonial System is still available to take

them to the next level of bondage with “VISA Lottery” and
“Special Immigrants Programs”. Today, our brain drain has
become their brain gain.
It's Time For A Change
Our entire academic educational system needs overhauling.

Nobody should go through school without being taught the
practical principles for success, wealth creation and
entrepreneurship.
This should be included in the curriculum from elementary

school to the tertiary levels. Nobody should be allowed to

graduate from higher institutions without being schooled in
the art of wealth creation, entrepreneurship and self-reliance.
If this is done, it will eradicate the present situation where
people graduate with a bunch of theoretical knowledge that is
useless to them because they don't know how to practise it. It
will reduce crime, corruption, violence etc and poverty will be
eradicated.
I am not against formal/western education, schools or

institutions. I am a graduate and have more than one Masters
Degree. I am only trying to pass across the message of the
limitation of academic education vis-a-vis wealth creation,
and the need not to settle for academic education alone but for
a seven star education like we have earlier examined.
As you embrace Financial Intelligence, you are already on the

pathway to wealth. This book is loaded with different
information to give you Financial Intelligence but don't stop
here. Keep learning; keep growing and make a commitment to
a lifetime of learning, personal-development and capacity-
building because Financial Intelligence is in levels.
BUS STOP TWO
FINANCIAL PLANNING
The next bus stop to financial independence on the pathway to

wealth is the need for Financial Planning. Failure to plan
always translates to planning for failure, and proper planning
prevents poor performance, and determines the results that
one gets in any aspect of life. In order to become financially
independent and free, one needs Financial Intelligence and a
Financial Plan to arrive at the wealthy place.
Many people gain Financial Intelligence, but fail to achieve the

desired goals because they have no plan in place to actualise
their financial goals. Don't ever expect to arrive at a level of
wealth you don't plan for because the dreams you don't work
towards never become a reality.
Financial Planning comprises of the strategy, steps of action

and structures one puts in place to achieve a desired goal or
objective. You can't become a financial goal-getter unless you
are first a financial goal-setter.
What is your plan for your future?
STAGES OF LIFE
To help motivate you into creating a Financial Plan, let me

show you the expected move through the stages of life. There
are three major stages of life:
THE LEARNING STAGE
The first stage is the Learning Stage. This is expected to fall

between the first days of your life to the twenty fifth year (0-25
years). This is the stage where you are expected to learn all the
basics of life and get enough qualifications and credentials for
the next stage. At the Learning Stage:
 You should be mature and understand the basics of life.
 You should have completed your formal education and
become a graduate with at least your first degree.
 You should have discovered your vision and purpose in
life.
 You should have discovered your career or area of focus

and gotten all you need to pursue that career.
 You should be fully set for the next stage.
If at twenty-five you don't have a vision or purpose for life; you

are still waiting to get admission into college or university, you
are yet to have a career or certificate to work with, THEN your
life is already operating behind schedule, and you need to
avoid distractions and speed things up.
I have seen people at twenty-five still trying to qualify for a

college or university admission and yet think they have all the
time in the world. Don't mess up your life or toy with your
destiny. Get serious and become an achiever.
THE EARNING STAGE
This is the second stage of life that falls between age twenty
five and fifty. This is the stage of life when you are expected to
be earning a living; earning serious full time income. At this
stage between the ages of 25-50 years, you should be using
what you learnt from the first stage to earn a living and
produce fruits for life.
 You should be married at this stage except you have
chosen to be celibate.
 You should have become a parent and raised your
children at this stage.
 You should use Financial Intelligence to secure your
future at this stage.
 You should be at your prime and maximum productivity.
If at this stage you are still trying to pursue a degree, seeking a

career path to settle for, taking life for granted, void of an

investment mentality etc, you are operating below standard
and behind schedule. If you marry at forty or fifty, what time
will you now have to raise children? Do you still want to be
buying and changing diapers at sixty and doing school runs?
Think On This:
“ADD BETWEEN TWENTY TO THIRTY YEARS TO THE

BIRTHDAY OF YOUR LAST BORN, THAT WILL TELL
YOUR DAY OF LIBERTY.”
When you have your last child, add twenty to thirty years to
your age, that is when you should be expecting to become free
from paying school fees etc. Shouldn't that motivate you to
wake up, wise up and get serious with a plan for your future? If
what they say that a fool at forty is a fool forever, what happens
to a fool at fifty?
THE TURNING STAGE
This is the last stage of life and it falls between ages fifty to
seventy five and above, depending on how long you live. At
this stage, it is expected that you must have gained financial
independence and relaxed (retired early). This is the stage
where you turn around and begin to mentor and impact the
next generation in a greater and broader way with your wealth
and experience:
 You should not be nursing a baby at this stage.
 You should not be looking for a job or career path at this
stage.
 You should not be in school at this stage, except for the fun
of it.
 You should not be unmarried at this stage except you
choose to or you are widowed.
 You should not be poor at this stage
 You should not be a tenant at this stage.
I don't know where you fall in these stages of life, but hope that
you can now see the vital need for a financial plan to secure
your future. I repeat again; no one will plan your future for you
if you don't plan it for yourself. There is no security in social
security and many nations have trillions in unpaid pensions
with pensioners living in penury. Without a plan in place,
there will be poverty in place.
There are three steps to Financial Planning that must be

followed:
1. ASCERTAIN YOUR LOCATION
2. DETERMINE YOUR DESTINATION
3. CHOOSE YOUR VEHICLE
ASCERTAIN YOUR LOCATION
You can't progress successfully on this pathway and plan well

without first finding out your present position. You need your
present position to plot and navigate to your expected
destination.
 How old are you?
 How rich are you?
 How poor are you?
 Are you in debt?
 What source or sources of income do you have now?

 What potential income sources are at your disposal?
 Do you presently have Investment Mentality and
Financial Intelligence?
 Do you have any investment and financial plan in place?
Go back and revisit the financial intelligence test. It will help

you locate your present position.
 If you are in debt, your first step will be to get out of debt
and we will use a later chapter in this module to deal
extensively with debt issues.
 If you are not in debt, but have no source of income, your
first step will be to get a source of income.
 If you have only one source of income, you will need to
explore other sources of income to add to your present
level.
Have you ascertained your location? You need to do that in

order to succeed in financial planning. If you have ascertained
your location, then you are set for the second step.
DETERMINE YOUR DESTINATION
If you don't know where you are going to, you won't know
when you get there. If there is no finishing line, you won't
know when you finish. If there is no goal post, you won't know
when you score a goal.
Determining your destination before commencing a journey is

the normal thing for every sane person to do. Can you imagine
someone leaving home on a journey without any fixed
destination in mind? Well, I can imagine it, because I have seen
it happen many times in people's lives. Many leave their lives

to chance without any vision or focus.
“Whatever will be, will be” is the deceptive philosophy of this

set of people. Since you have ascertained your location and
know where you stand, the next thing should be to determine
your destination.
 When do you want to retire or gain financial
independence?
 How old do you want to be when this happens?
 How much will you need to take care of yourself and your
obligations/responsibilities then?
 How rich and comfortable do you want to be?
These and many more issues need to be considered at this

point. If you have ascertained your location and determined
your destination, then you are set for the final step in financial
planning.
CHOOSE YOUR VEHICLE
Vehicle Defined: A vehicle is an investment term used to

qualify a channel, strategy or type of investment one chooses
to operate with.
Just like we have in the physical, so it is in the world of

investments. To move from point A to B in the natural, you
need a means of transportation or vehicle.
Point ‘A’ Vehicle Point ‘B’

(Possible physical vehicles include but are not limited to your

feet, bicycle, a boat, a ship, motor bike, train, car, truck, air
plane, a jet etc)
The vehicle you choose determines how fast you get from
point A to point B and determines whether you will ever arrive
depending on the distance between the two points. In the
world of investments, there are different investment vehicles
available to take you from one point to the other e.g. real estate,
business, intellectual property, the capital market etc. We will
fully examine all kinds of vehicles in a later chapter.
Choose Your Vehicle
Ascertain Determine
Your Location Your Destination
To move from your present location (I expect you to have

ascertained that by now) to your desired destination (It is
expected that you have settled that also), you need to have a
strategic plan in place on how to achieve your goal. Choosing
the right vehicles or investment plan and strategy determines
how soon you achieve or reach your destination.
VITAL THINGS TO NOTE

 How early you start matters a lot.
 How much you invest matters a lot.
 The interest or returns you get matters a lot.
 How consistent you are matters a lot.
 What you do with your interests and returns matters too.
STRATEGIES FOR FINANCIAL PLANNING
Everything we have learnt so far comes to play now because

until the facts and information are practised, they remain
dormant. Let us look into how to practically apply these truths
strategically to achieve our goal.
 The first step will be to have a steady, consistent source of
income.
 The next step will be to apply investment principles to the
use of the income one gets or generates.
 If you have a job, give your best to your job and be the best
staff that the organisation can be proud of, and keep
developing yourself. This will help you gain the
following:
 Job security above others
 Increments and promotion
 Corporate executive status and perks.
Whether you make your money from salaries or income, it is

not how much you make that matters, but what you do with
what you make. One discipline that must be adopted is to
ensure that you live below your means and spend less than
you earn. This will help you increase your means and create
wealth, then you can live large because your means is larger
and growing.
THE 30/70 PRINCIPLE
To become rich and financially independent, you must not

spend beyond 70% of your income per time.
For every money you make, either salary or income, you must
make sure that 30% of it exits your hand.
30%
100% 70%
10%
Charity
30% 20%
10%
Savings/Investment Savings/
Investment
10%
Personal Development
The 70%:- This is what you should live on.
When you earn an income every week or every month or

periodically, depending on your income source, follow the
plan shown above.
o Separate every income into seventy/thirty, 70/30
o Use the 70% as what you live on, so you need to have a
budget on how to spend the 70% of your income. The 70%
of your income should take care of your bills, needs and
necessities. Whatever you cannot afford or accommodate
with your 70% is not for you YET. Live without it and
delay gratification or do what you can to increase your
70% by multiple streams of income.
Do all you can to live within the 70% no matter how tight it
may look or else becoming wealthy for you may forever
remain a dream.
The 30% is to be further broken down into two options of (10:

10: 10) or (10: 20).
 10: 10: 10 means your first ten percent of every income

must go to the course of the Creator or charity.
- The second ten percent will be what you must save or

invest every week, month etc as your income arrives
You must save or invest at least 10% of every income you get
into any investment vehicle or saving. This is compulsory if
you ever want to become rich or wealthy.
- The third ten percent should be used to invest in your

personal development and capacity building via tapes,
books, seminars, courses and trainings etc.
Investing in yourself to stay updated and relevant is vital to

your job security and your cash flow.
 10:20 means 10% to charity and 20% savings or

investment if your personal development is being sorted
out through other channels or platforms.
I have tried to make this as simple as possible and I hope you

are catching the flow.
A WORD ON SAVING
It is a must for you to have a bank account if you want to

become rich and wealthy. You need to have a savings culture
to safeguard your future. If you don't have an account, make
sure you open one this week because not having a bank
account is a sign of a consumer mentality in place. If money is
not saved or invested, then;
 You will not be turning it over

 You will not be earning any interest on it
 You will not have much money because there is a limit to
what you can keep by yourself
 You will end up wasting or spending it recklessly without
vision, purpose or planning because it is easily accessible
to you.
N:B: I strongly believe that to become rich and create wealth, ten to
twenty percent of your income should be saved always and you
should have a minimum of three to six months of living expenses
saved for security purpose.
INVESTMENTS PRINCIPLES TO NOTE

1. Planning
2. Time
3. Inflation
4. Compound Interest
5. Power of Annuity
1. PLANNING
You need to take your investment plan seriously because that

is what will take you from your present position to your
desired destination.
 It shows you how wealthy you are.
 It tells you which investment vehicle to use
 It instructs you on how much to set aside on a periodic
basis
 It enables you know how to stay focused and disciplined.
A vital piece of information you also need for proper Financial

Planning is that you need to know what kind of income you are
working for. There are three types of income:
EARNED INCOME:
This is the income generally derived from salaried jobs, paid or

contract employment or some form of labour
PORTFOLIO INCOME:
This is income generally derived from paper assets such as

stocks, bonds, mutual funds etc.
PASSIVE INCOME:
This is income generally derived from real estates and royalty.
With this information in place, your financial plan must then

focus on how to convert earned income into portfolio and
passive income as efficiently as possible. That is why between
10-20 percent of EVERY income you get must be saved or
invested so that it can become portfolio or passive income.
Earned income ceases to come in when you retire or can't keep
working for health reason or otherwise. If you have not kept to
the 70/30 principle, and converted your earned income into
passive or portfolio income during your active working years,
you will have nothing to fall back on during your retirement
years and needless to say, you cannot be rich, wealthy or
financially free.
2. TIME
Time is very vital in investment and life in general because

time waits for no one. Time is money and time wasted equals
money wasted. It is not how much you invest but how early
you start that really matters.
Time either becomes your enemy or your friend. When you

delay acting on what you know or delay acting on investment
opportunities, you shorten your time and will therefore need
higher returns to meet your goal.
The best time to plant an Iroko tree was twenty years ago. The
next best time to plant it is now because it takes twenty years to
grow. Now is the time to start putting all these principles to
work. Procrastination and delay might be dangerous.
Remember, procrastination is a form of laziness and it leads to

poverty. Starting as a child or teenager and starting as an adult
are two different things. Let me pause here and take you into a
practical example.
THE FINGERPRINT INVESTMENT CLUB CHART
This is a real chart showing the return on investment for

FingerPrints Club members. This is a partial chart. The full
details of the Club and the full chart are found in the last
module of this book.
Monthly Investment 5,000 10,000 15,000 20,000

Annual Investment 60,000 120,000 180,000 240,000
Annual Interest 20% 20% 20% 20%
No of Years
1 72,000 144,000 216,000 288,000
2 158,400 316,800 475,200 633,600
3 262,080 524,160 796,240 1,048,320
4 384,096 772,992 1,171,488 1,545,984
5 532,915 1,071,590 1,621,786 2,143,181
6 711,498 1,429,909 2,162,143 2,859,817
7 925,798 1,859,890 2,810,572 3,719,780
8 1,182,958 2,375,868 3,588,686 4,751,736
9 1,491,549 2,995,042 4,522,423 5,990,083
10 1,861,859 3,738,049 5,642,908 7,476,100
11 2,306,231 4,629,660 6,987,490 9,259,320
12 2,839,477 5,699,592 8,600,988 11,399,184
13 3,479,371 6,983,510 10,537,186 13,967,021
14 4,247,246 8,524,213 12,860,623 17,048,425
15 5,168,696 10,373,055 15,648,748 20,746,110
16 6,274,435 12,591,666 18,994,498 25,183,332
17 7,601,321 15,253,999 23,009,398 30,507,998
18 9,193,585 18,448,798 27,827,278 36,897,598
19 11,104,303 22,282,558 33,608,734 44,565,118
20 13,397,164 26,883,069 40,546,481 53,766,142
The above chart reveals what the return will be

If one invests N60, 000 / Annum i.e. N5, 000 / month
N120, 000 / Annum i.e.N10, 000 / month
N180, 000 / Annum i.e., N15, 000 / month
N240, 000 / Annum i.e., N20, 000 / month
Over a 1-20 - year period at 20 % return per annum .i.e.
If parents with Financial Intelligence start their children on N5,

000 / month i.e 60,000 / annum investment, by age 20, the
child will have over N13 million in investments. How many 20
year olds do you know who have that?
But if a man does not start early and invests the same amount
from age 40, he will be 60 years old before he can have the same
return as the 20 years old.
 They invested the same amount,
 Over the same period of time,
 At the same interest rate,
 But at different ages.
Ages 1- 20 = 13,397, 164
Ages 40-60 = 13,397,164
Start early and use time to your favour.
No matter your location, all you need to do is to apply these

principles to fit into your location. It can work anywhere in the
world.
3. INFLATION
Another investment principle to note is how to relate with

inflation. Inflation can become a major obstacle to your
financial goals if you don't invest above it. Any investment
vehicle you choose must be able to exceed the rate of inflation
within your location.
The Inflation Devil
A man invested ten dollars ($10) in an interest yielding savings

account, and went to sleep. When he woke up thirty years
later, his ten-dollar investment had become thirty million
($30m) dollars accumulated. Wow! What a miracle! Before you
shout, note what happened. Just as he slept for thirty years,
inflation rose very high, and now his thirty million dollars can
only get him thirty minutes phone call because due to
inflation, phone bills now cost $1m per minute.
Naira Example
If you invest N10, 000 per annum, and you gain 8% per annum
in interest, with inflation at 4% average, after twenty years,
your actual investment would have grown to N457,620. But
your actual buying power will be N208, 852 only because of
inflation. In simple terms, It means your N457,620 can only
buy for you what N208, 852 used to buy.
Your investment growth and return must exceed inflation, or

it won't make you financially independent.
CAPITAL REAL
BUSINESS
MARKET ESTATE
THE TRINITY OF
WEALTH CREATION
These three listed vehicles, that I call The Trinity of Wealth are
wealth creators anywhere in the world, and the fourth vehicle

is intellectual property.
4. COMPOUND INTEREST
This has been termed the 8th Wonder of the World. This is a
powerful financial and investment phenomenon that makes
time work in your favour. Compounding interest is what
happens when your investment earnings (Return on
Investment) are added to your principal (Original Capital
Invested), forming a larger base on which earnings may
accumulate. So you receive interest on your interest, and as
your investment-base gets larger, it has potential to grow
faster. You saw that in the FingerPrints Charts recently
examined.
Naira Example
- If you invest N1, 000 Per Annum at 10% interest, at the
end of the first year, you would receive interest of N100.
- If you re-invest this interest, at the end of the second year,
you would earn interest on N1100 being N110 and your
total value will now be N1, 210.
- The longer your investment, the greater the impact of
Compound Interest.
Below is a chart that shows you how much N18, 000 would
amount to when invested as a lump sum at different interest
rates and for different time spans.
5. POWER OF ANNUITY
An annuity is a series of equal payments made over a fixed

interval for a specific period.
Like we saw in the Fingerprint Chart, instead of investing Sixty

Thousand Naira once, you invest Sixty Thousand per annum,
and that makes a lot of difference because the Power of
Annuity and compound interest will now work together to
create wealth for you.
For example, let's bring the Power of Annuity in alliance with

Compound Interest as we saw in the last example and see the
difference. Instead of investing N18, 000 once, let's invest N18,
000 / annum at different interest rates and time span.
Can you see the difference?

N18, 000 invested once at 20% / Annum = N690, 076 in 20yrs
N18, 000 / Annum at 20% / Annum = N3, 360,384 in 20yrs

It is better to invest consistently than once.
N18, 000 once at 20% / Annum = N1, 500 / month= N50 /day
This is affordable to most people, but will it be practised?
You can achieve financial independence and become rich and

wealthy no matter where you are starting. START NOW!
If you put all these principles to work, nothing can stop you
from becoming rich and wealthy.
THE DOLLAR EXAMPLE
Like I said earlier, these principles can work anywhere in the

world. All you need is to search out the opportunity around
your location. The miracle of Compound Interest is one of the
greatest financial miracles of our time. It sometimes appear
magical and unbelievable especially to those who lack
Financial Intelligence.
With an investment of $5 per day i.e. $150 per month or $1800

per year, anybody can start creating wealth if they put it in an
investment that gives as low as 10% per annum.
Investment $ 150 Per Month or $1800 Per Year

YEARS 10% 12.5% 15%
1 1,980 2.050 2,070
2 3,928 4,078 4,180
3 6,176 6,384 6,607
4 8,593 8,985 9,398
5 11,252 11,908 12,607
6 14,177 15,196 16,298
7 17,395 18,895 20,542
8 20,934 23,056 25,423
9 24,827 27,738 31,036
10 29,110 33,005 37,491
As you can see what comes out in ten years; your $5 per day / $
150 per month savings will give you.
$ 29,110 at 10%
$33,005 at12.5%
$37, 491 at 15%
A 5% difference in interest equals over $8,000 difference in ten

years. That is why the vehicle you choose matters.
Studies have shown that $100 per month invested at 10% per
annum interest will be over a million dollars in forty four (44)
years. If you earn $25, 000 per year and save just 10% of your
income in obedience to the 30 / 70 principal, you will be
investing $ 2500 per annum and at 10% interest you will be
worth $1,794, 762. If you do it over the course of your working
years, becoming rich is as simple as investing 10% of your
income throughout your working life time, and you will
become super rich.
If you are given the option to choose one million (N or $) now,

or one (N or $) compounded at 100% interest per month for
thirty months, which will you choose?
 One Million Now or
 One Dollar / Naira at 100% interest per month for 30

months. Now that you understand compound interest, you
would realize that it would amount to over 500 Million.
1st Month $1 at 100%
2nd Month $2 at 100%
3rd Month $4 at 100%
4th Month $8 at 100%
10th Month $512 at 100%
11th Month $1024 at 100%
12th Month $2084 at 100%
13th Month $4096 at 100%
14th Month $8192 at 100%
15th Month $16,384 at 100%
16th Month $32,768 at 100%
17th Month $65,536 at 100%
18th Month $131,072 at 100%
19th Month $262,144 at 100%
20th Month $524,288 at 100%

21st Month $1,048,576 at 100%
22nd Month $2,097,152 at 100%
23rd Month $4,194,304 at 100%
24th Month $8,388,608 at 100%
25th Month $16,777,216 at 100%
26th Month $33,554,432 at 100%
27th Month $67,108,864 at 100%
28th Month $134,217, 728 at 100%
29th Month $268,435,456 at 100%
30th Month $536,870,912 at 100%
Can you see the miracle? Even though this is just an

assumption because I am not aware of what can give you 100%
return per month; it just goes to show you the miracle of
Compound Interest.
WOW! I have to move on here and I hope you are enjoying the
journey on this Pathway to Wealth. From the Financial
Intelligence Bus Stop, you move on to the Financial Planning
Bus Stop, and then you end it all at the third and final bus stop
on this pathway.
BUS STOP THREE
FINANCIAL DISCIPLINE
This is the third and final bus stop on the Pathway to Wealth,
and it is at this bus stop that we separate the men from the
boys. This is the boundary of separation. A lot of people have
gained financial intelligence, established a Financial Plan, but
How To Create Wealth 177
have never been disciplined enough to start executing their

plan, and adding action to their decision. Some have even
started but lack the discipline to stick to their plan and stay
consistent till the full benefit is achieved.
Everything we have learnt, and every principle we have

discovered all become useless and powerless until they are
applied and practised.
If it's going to be, it is up to you because nothing happens by

chance. Principles will not work themselves until you work
them. Your life and financial situation will remain the same
until you make a decision to act on the information and
principles you've now learnt.
“1000 GOOD INTENTIONS ARE NOT

AS POWERFUL AS ONE ACTION, AND
UNTIL YOU GIVE ATTENTION TO
YOUR INTENTION, YOUR WORLD
WILL STAND AT ATTENTION AND
THE WORLD WILL NOT GIVE YOU
ATTENTION”
This is the final bus stop. This is the determining factor. WILL
YOU BE DISCIPLINED ENOUGH TO TAKE ACTION AND
STICK TO IT FOR YEARS?
You can get all the Financial Intelligence you want. Make all
the plans you can, but except you discipline yourself to follow
the plan through, you cannot achieve financial independence
and become wealthy. IT TAKES FINANCIAL DISCIPLINE TO
MAKE IT.
Distractions will come.
Challenges will come.

Temptations will come.
Pressures will come.
Unexpected Expenses will come.
Setbacks will come, but through it all, only those who have the
discipline to stick to the plan eventually make it.
Just as the letter only arrives at its destination when the stamp
sticks to it till the end, so also you will only arrive at your
desired financial destination, if you have the discipline to stick
to your financial plan.
Sticking to your plan means:

 You must stick to your budget.
 You must delay gratification.
 You must deny yourself of some things.
 You must live within your 70% bracket.
 You must avoid distraction.
 You must avoid emotional and impulse purchases.
 You must deny some people of some expectations they
want from you (Many people will call you wicked and
selfish).
 You must avoid pleasing people to the detriment of your
future.
PRESENT PATHWAY TO
WEALTH
LOCATION WEALTH
FI FP FD
1st Step 2nd Step 3rd Step
<B/Stop> <B/Stop> <B/Stop>
 You must avoid doing what everyone is doing etc.

FI = Financial Intelligence.
FP = Financial Planning.
FD = Financial Discipline.
The ball is now in your court. This book has helped you gain FI,
and helped you establish a FP, but it is your responsibility now
to apply FD so that you can arrive at the wealthy place.
Let's conclude this Chapter as I discuss two facts that will help
you become disciplined.
THE PARKINSON'S LAW
There is a law that has remained true in the lives of countless

millions all over the world. Becoming a victim of this law has
kept many people out of the wealthy place. This law is called
the Parkinson's Law, and it states in simple terms that:
“A MAN'S EXPENSES WILL ALWAYS RISE TO MEET HIS

INCOME AND MAKE HIM STAY THE SAME.”
What the law simply means is that no matter the additional

income that comes into a man's life, he will always increase his
expenses to fit into the income, and this makes it difficult for
the increase from the new income to reflect in his net worth.
Example:
If a man earns N50, 000 per month or he earns $2,000 per

month; based on his income, there are some things he stays
away from because he can't conveniently afford them, even
though he is living comfortably without them. But if his salary
is now increased to N80,000 per month or $3,000 per month,

instead of living the way he has been living, and separating the
additional income of extra N 30,000 per month or $1,000 per
month as money to be invested, he increases his status in life by
getting a change of diet, a change in wardrobe, furniture,
electronics, car, accommodation and all kinds of liabilities. At
the end of the day, though his income has increased, nothing
has really changed as per his investments.
Are you a victim of Parkinson's Law? Break free today and

change your story.
MORE MONEY VS LESS EXPENSES
The final facts I need to share with you to help you discipline
yourself is to let you know that there are two ways you can
make more money available to you:
1. By getting additional income
2. By reducing your current expenditure.
A lot of people always think “if only I could get more money,
then I would have money to invest,” but they already have
money to invest, they are just reluctant to accept it. Reducing
your current expenditure will make more money available to
you even without any additional income. I am 100% sure that if
you look into your life today in the light of all the information
we have discussed so far in this book. You will discover many
areas of your life where you can reduce or cut down on
expenses. This can be achieved by eliminating some liabilities
in your life, and delaying gratification in other areas, whilst
avoiding spending money on those things you can do without.
I have tried to help by making things as plain as possible. With

the benefit of what you now know, you really have no excuse
to fail or stay poor. Five years from today, everyone reading
this book should be a millionaire. All you need to do is put all
that you have already learnt, and all you are about to learn
from the next chapter to work.
But it's not easy to put them to work without personal

discipline.
ARE YOU FINANCIALLY LITERATE?
DO YOU HAVE A FINANCIAL PLAN?
ARE YOU FINANCIALLY DISCIPLINED?
THE POOR ALWAYS CRY
Linus opened the boot for the supermarket attendant to drop

the wares. It took quite some time to arrange them neatly so
there would be enough space for everything. As the young
female attendant turned to go, Richie folded some crispy fifty
naira bills into her hand. She did not count because that could
be impolite, but by estimation, they should be about five
pieces. She bowed her knees, glowing with excitement as she
said “thank you.”
Linus gently closed the door after his boss had majestically
taken his seat. As he turned on the ignition, a fairly faint noise
loud from wherever it was coming got clearer and louder as it
approached them.
“Richie! Richie!” Linus obviously paid
no attention. Starting the car, he was ready to
zoom off.
“I can hear someone calling my name”,
Richie said without much certainty,
“Oga, no be you, Richie plenty for

Lagos”, Linus responded somewhat
nonchalantly.
“But the voice sounds familiar like a
voice I knew many years back”, Richie
remarked.
Although much against his will, Linus turned
off the engine waiting of course to convince
his boss that no one was calling his name.
Three metres away, Richie sighted
Ben, one of his long standing friends. They
were classmates at the University and both
got jobs at Leventis Motors the same day.
Richie spontaneously flung his door
open, throwing himself on Ben. They had not
seen each other for over six years after Richie
resigned. From Richie's assessment, he could
tell his friend was in bad shape.
“Richie men! Just look at you. The god
of fortune has really smiled on you.” Ben was
not given to hiding his feelings.
“My brother, it's the grace of God O!”
“Hey man, don't hand me that crap.
You have got to show your brother the way,
you know.”
Richie smiled somewhat embarrassed.
He got a bit uncomfortable by Ben's
insinuation that he was keeping some secrets.
“We need to talk”, he eventually managed to
say, breaking the cold silence that seemed to
be building gradually.
They agreed to meet in Richie's house
the next day, a Saturday. As Richie drove
away in his metallic grey Lincoln Navigator,

Ben stood still wondering what in the world
Richie had gotten into. He quickly assured
himself. Whatever it was, he was in.
Next day, as he trudged his way to
Richie's house, he was still deep sunken into
the pit of introspection. He pumped on the
gate of Richie's palatial mansion in Alvin
Crescent. He was ushered into the house by a
boy who obviously looked like Richie. Ben
literally abandoned himself to the
overwhelming affluence lavishly exhibited in
expensive ornaments, hi tech appliances and
artistic masterpieces.
The breeze oozing noiselessly from the
split unit air conditioner blew his ear cold as
he crouched under the haven of his thick
corduroy shirt. Ben watched with envy as
Richie descended the rungs of the heavily
rugged stairs. The banister too was a piece of
meticulously carved work, shimmering with
prodigious radiance. They spoke at length,
for the greater part of the time, reminiscing
their mutual experience as undergrads at
University of Lagos and colleagues at
Leventis. For Ben, it was a long and tortuous
session. He couldn't wait to get to the heart of
the matter, which they eventually did.
“So my friend, what exactly did you do
that has set us apart in just a few years?
Richie fine-tuned his vocal cord taking
a deep breath and slightly readjusting on his
seat to achieve a more projectile position.
“Ben, let me start by telling you what I

did not do” Richie eventually found a
convenient way to start. “I never spend
everything I get.” Ben's phantom hope of a
dramatic bloom started melting as Richie
started. His face dropped. The cheery look he
wore fast dissolved into melancholy.
Somehow, he garnered some courage to stay
on.
“So what has that got to do with
making money?” he queried further.
“That my friend is the first step to
becoming rich. Never spend all you get”,
Richie submitted courteously but quite
frankly. “But I thought becoming rich was all
about making and spending money.”
“No, Ben, you become rich by saving
and investing money.”
Ben removed his mesmerised gaze
from Richie, roving it earthward. He
remembered as a matter of fact that Richie
always saved money while they worked
together.
Not big money, it was just about ten
percent of his salary.
He did it with such consistency that
others laughed at him and called him names.
Unlike others, Richie wasn't into extravagant
shopping. He spent his money buying what
was absolutely imperative and that was
largely defined as that which could raise his
emolument level.
Cynically, Ben reopened enquiry.
“Richie, you aren't trying to tell me that your

meager saving of yesteryears is what
amassed this stupendous wealth. You don't
want to hand me that, do you?
By now, Richie had realised how
difficult it would be to help his friend break
the backbone of poverty. If there's no
transformation in attitude, there's no light at
the end of the tunnel. Ben left disappointed.
He stereotyped Richie as one of the
typical rich men who are not happy to see
others rise like them. How he had thought
that his good friend would connect him to his
business associates and help him with some
startup capital. Ben had always been a
politically minded person. Richie wanted to
know very badly if his friend was still as
passionate about politics as he used to be.
“Are you still involved in politics?”
The question hit Ben like a stray bullet. But
the answer jumped out spontaneously.
“Richie, this country doesn't respect
sound ideas. Only the rich get people
listening.”
“Such a burning passion you had, don't tell
me you quit.”
Ben heaved, a bit embarrassed, “It was the
only thing to do. I had been told to shut up in
meetings because I had no material proof of
the suggestion I was raising.”
Richie did not push the matter further.
He knew nobody listens to a poor man. As a
Christian, he also remembered the words of
King Solomon that, “the poor man's wisdom

is despised and his words are not heard”
There was also no need to tell him that
he was being offered a senatorial ticket by one
of the leading political parties.
Ben wanted a quick fix for his poverty
ailment. He wasn't for the hypothesis being
postulated by his friend. So he left hurting, a
totally disappointed and dejected man.
While Richie hosted Ben, Junior, his
ten - year- old son was monitoring the lounge
from his daddy's room; As soon as the visitor
was gone, he joined Richie. Richie was always
ready to grant his son's impromptu
interviews.
“Daddy, why does your friend look so
broke”
Richie thought for a moment.
“Because he's broke”
“Why is he broke?”
“Because he's poor”
“Why is he poor?”
“Because he has the habit of the poor?”
“What is the habit of the poor?”
“They pay everyone else except
themselves”
That day's encounter got Richie
thinking and he summed it all up in this
parody:
“It would be easier to sell winter
jackets in Sahara desert than for a poor mind
to enter the kingdom of the wealthy.
CHAPTER TWELVE
“He that teaches not his son how to trade is

as if he taught him to be a thief”
“No one has the power to make you fail

without your permission”
There is the story of a very wealthy man who had an only

daughter who was of marriageable age. He made an
announcement for any eligible bachelor who wanted the hand
of his daughter in marriage to show up in his estate for a
special contest. On the proposed day, hundreds of men from
the entire region gathered, ready to be the lucky one. The
wealthy man came and addressed the crowd thus.
“Welcome young men into my humble abode. I believe

you all know why you are here? I have a little assignment for
all of you, and whoever passes the test will not only have the
hand of my daughter in marriage, but also have a million
dollars instant reward. Come with me please”
They all followed him to an Olympic-size swimming pool

in his estate. He threw fresh meat into the pool and many
alligators came to the surface to feast. All the young men were
shocked to see that alligators were in the pool. The man
continued his address.
“Well as you can see, this is a swimming pool, the first

man to swim from here and come out on the other side alive
will be the winner”
At this point, over half of the people left in anger, calling

the wealthy man a wicked murderer. Few others were still
around the pool weighing the options and dialoging. While
this was going on: Splash! Splash! Splash! They heard and
turned only to see a man in the swimming pool swimming
hard to beat the alligators and make it to the other side. They
were all too shocked to react, and before they could come out
of their shock, he was out on the other side panting heavily.
They all rushed to meet him along with the wealthy man
who had a look of surprise on his face as he said:
“Young man, congratulations! You amaze me. I never

really expected anyone to go this far to have my daughter.
Well, you have proved yourself. Come with me to get your
cheque for one million dollars while we talk about other
things.
The young man still panting heavily spoke out in anger.
“I don't need your money neither do I want your

daughter. All I want to know is which of you pushed me into
the pool?”
WOW! WHO PUSHED ME? So he did not get into the

pool himself. Someone else deliberately or mistakenly pushed
him in. But whether he was pushed or not, if he had not been
pushed, he would never have realized he could make it.
There is much potential buried in us which is dormant. We

have not allowed them to find expression, and once in a while
in life, we all need a push to make it. This book is meant to push
you into the place of wealth.
We all need some push here and there from time to time to
help us stay on course and create wealth. To further help push
home the things this book intends to achieve, let's look at
another approach to wealth creation.
8 STEPS TO WEALTH CREATION
Many in our world today want to become wealthy and

financially free but do not know how. Some who know how
don't act on what they know. Wealth creation as the name
implies suggests that wealth has to be created. And any act of
creation involves a creator, raw materials and a process etc.
Anyone who wants to create wealth needs to note and follow
these eight simple steps:
1. DISCOVER YOUR GIFTS/TALENTS/POTENTIAL

 Your gold is tied to your gifts
 Your treasure is tied to your talents
 Your profiting is tied to your potential
The first step towards wealth creation is discovering what lies

within you. No one is born empty. We all have at least one gift,
talent or potential that can be discovered, developed and
deployed to create wealth instead of roaming through life
aimlessly and hoping for a lucky day. Anyone who wants to
create wealth must concentrate on discovering what he/she

has so that his/her journey to wealth can proceed.
2. DISCOVER YOUR TARGET MARKET
Every gift, talent, potential, product, service etc has a market.

After discovering what you have you need to find out who
needs it. People only pay you for creating values because
money flows in exchange for value. Not everybody needs
what you have. So, discovering your target market helps you
speed up your creation of wealth. Your net worth is
determined by your network; so, the bigger your market and
targeted network, the greater your income.
3. DEVELOP YOUR PRODUCT/SERVICE
Money flows in the direction of value, and you don't get

something for nothing. Without a product or service, you can't
create wealth because you are not bringing anything to the
table. Look into yourself. Do a SWOT analysis (Strengths,
Weaknesses, Opportunities and Threats) and come out with
products and services you can exchange for money and you
are already creating your wealth.
4. DEVELOP YOUR UNIQUENESS AND PACKAGING
Once you discover what you have and your market, you now
need to carve a niche for yourself by developing your
uniqueness and packaging yourself, your product/service to
reach your target and get good chunk of the market. Your
uniqueness is what separates you from others in the market,
and your packaging goes a long way to determine patronage.
5. PUBLICISE YOUR PRODUCT/SERVICE
It has been generally said that products without publicity is

like winking in the dark and expecting a response.
Good product + No Publicity = Bad Sales
Bad Product + Good publicity = Some Sales
Good Product + Good Publicity = Great Sales
You need to use every opportunity you have to let people

know of your product and services.
6. MARKET YOUR PRODUCT/SERVICES
Publicity is one thing; marketing is another. In order to create

wealth, you don't just publicise and make noise about your
products and services, you need to create strategies and
structures to market them and make sure people pay for them
because if they know about the products and can't access or see
them to buy, you won't make sales. There are adverts that have
become popular like nursery rhymes but getting the product
to buy is another thing because it is not widely spread.
7. MANAGE YOUR CASH FLOW
It is not how much you make that matters but what you do
with what you make. A lot of people make money but because
of improper money management, they are not able to multiply
their money and create wealth. You must know how to
manage your cash flow so that you can create wealth. Get a
copy of any of my wealth creation CD to help you in this area.
8. ENJOY YOUR WEALTH
It is so amazing that people will labour to create wealth and

still find it difficult to enjoy their wealth because they have
become addicted to labour. I have seen people lose their health
in pursuit of wealth only to now try to use the wealth to buy
back their health.
Enjoying your wealth is a way to perpetuate and preserve

wealth because it will give you peace and comfort to keep
moving. Eat well. Rest well. Exercise regularly. Go on
holidays. Relax etc; so that you can really enjoy your wealth.
Don't die before your time lest others eat the fruit of your
labours. I wish you well.
12 PROCESSES TO WEALTH CREATION
Another way of looking at the wealth creation subject is to look

at it as a Twelve- P- Process.
1. PASSION:
To create wealth you must find your passion and develop a

money making product or service around it. You cannot
succeed in what you are not gifted, talented, trained or
passionate for. Nothing is as exciting as making money doing
what you love.
2. PERSONALITY:
To create wealth you need to discover your personality and

know what works for you. Do a SWOT analysis of yourself and
stay within your personality frame. There are just some things
you are not cut out for and life is too short to be a round peg in a
square hole.
3. PROBLEM:
To create wealth you must identify and find the problems you
are created to solve. Money hides in problems and money is a
reward for solving a problem like we now know. So finding
the problem you are configured and capable to solve is the key
to wealth creation.
4. PEOPLE:
To create wealth, people matter and you must locate the

people you are sent to, or the people that needs you or needs
what you have. Money hides in people but not everybody will
need you. So, you must identify your target audience and
focus on them for wealth creation. Is it better to be a big fish in a
small river or a small fish in a big river? Decide your answer.
5. PRODUCT:
To create wealth, you must create your own product or

services because money hides in products or services and
nobody will give you money for nothing. Create a product or
service around your passion or create inspirational, creative or
innovative product and services from your ideas, experience
and opportunities.
6. PLATFORM:
To create wealth, you need a platform to use for the exchange

and you need to establish one. A platform when established
becomes your legal right to trade. So, get a name and register
your business name, ventures or company to become the

platform you will use to trade. If you don't create a platform for
yourself, no one will create it for you.
7. PACKAGING:
To create wealth, you need packaging because in the world of

business and finance, packaging is key. You need to package
yourself, your product and your services well so as to have
leverage above others in the journey of wealth creation.
Having a Unique Selling Point or Proposition (USP) is vital
and packaging makes it stand.
8. PROMOTE:
To create wealth, you need to publicise and advertise yourself,

your product and your service. No one will promote you if you
don't promote yourself. People need to know you exist. They
need to know your product/service exists and publicity,
advertisement and promotions will make that happen and
draw patronage.
9. PRESENT:
To create wealth, you must present yourself, product and

services by marketing and selling. Publicity and advertising is
one thing but sales and marketing is another, because,
marketing and sales is what really brings in the money after
publicity has created the awareness. All the steps in this
process work hand in hand.
10. PRICING:
To create wealth, you must know how to price yourself, your

product or your services. You need to know your cost price,

overhead cost, profit margin etc to determine price. All these
are necessary so that you won't overprice or under-price
yourself. People can overprice themselves out of the market or
under-price themselves into bankruptcy.
11. PROFIT:
To create wealth, you must make profit because you are not a
charitable organisation. To labour without profiting is an error
except it is a charitable cause. You also need to beware of “over
profiteering” and “not profiting”. They are dangerous ditches
on both sides of the business divide, and balance is needed.
12. POSTERITY:
To create wealth and lose it all is not good. To create wealth for
wealth sake is not good. To create wealth without fulfillment is
not good. To create wealth without preserving or perpetuating
it is not good. To create wealth without impacting others is not
good. So moving from prosperity-mindedness to posterity-
mindedness and giving back is very key to creating and
preserving wealth. You need to give back to the society in any
way possible to make impact.
I see you creating wealth in your lifetime as you use all you are
learning in this book. Let me conclude this chapter with this
letter.
LETTER TO NIGERIAN PARENTS
Friends,
Let me add the benefit of my time as a student and then resident in the
UK. Living in Lagos now. The first thing that I discovered about
UK-born, white, English undergraduates was that all of them did
holiday or weekend job to support themselves - including the children
of millionaires amongst them. It is the norm over there - regardless of
how wealthy their parents are. And I soon discovered that virtually
all other foreign students did the same - except status-conscious
Nigerians.
I also watched Richard Branson (owner of Virgin Airline) speaking

on the Biography Channel. To my amazement, he said that his young
children travel in the economy class -even when the parents (he and
his wife) are in upper class. Richard Branson is a billionaire in Pound
Sterling. A quick survey would show you that only children from
Nigeria fly business or upper class to commence their studies in the
UK. No other foreign students do this. There is no aircraft attached to
the office of the Prime Minister in the UK. He travels on BA. And the
same goes for the Royals. The Queen does not have an aircraft for her
exclusive use.
These practices simply become the culture which the next generation
carries forward. Have you seen the car that Kate Middleton (the wife
of Prince William) drives? VW Golf or something close to it. But
there's one core difference between them and us (generally speaking),
they (even the billionaires among them) work for their money, we
steal ours!
If we want our children to bring about the desired change we have

been praying for on behalf of our dear country, then please, please
let's begin now and teach them to work hard so they can stand alone
and most importantly be content, and not having to "steal", which
seems to be the norm these days.
"30 is the new 18", which seems to be the new age for testing out the
world in Nigeria now. That seems to be an unspoken but widely

accepted mindset among the last 2 generations of parents in Nigeria.
At age 18 years, a typical young adult in the UK leaves the clutches of

his/her parents for the University. Chances are, that's the last time
those parents will ever play "landlord" to their son or daughter
except of course the occasional home visits during the academic year.
At 21 years and above or below, the now grown and independent-

minded adult graduates from University, searches for employment,
gets a job and shares a flat with other young people on a journey into
becoming full-fledged adults.
I can hear the echo of parents saying, well, “that is because the UK
economy is thriving, safe, well- structured and jobs are everywhere?”
I beg to differ and I ask that you kindly hear me out. I am a UK-trained
Recruitment Consultant and I have been practicing for the past 10
years in Nigeria. I have a broad range of experience from recruiting
graduates to executive director level of large corporations. In
addition, I talk from the point of view of someone with relatively
privileged upbringing.
Driven to school every day; had my clothes washed for me; was barred
from taking any part-time job during my A-levels so that I could
concentrate on studying for my exams?! BUT, I got the opportunity
to live apart from my parents from age 18 and the only time I came
back home to stay was for 3 months before I got married!
Am I saying that every parent should wash their hands off their
children at age 18? No, not at all, of course. I enjoyed the savings that
I made from living on and off at my parent's house in London .Indeed,
that is the primary reason for my being able to buy myself a 3 bedroom
flat in London at age 25 with absolutely no direct financial help from
my parents!
For me, pocket money stopped at age 22, not that it was ever enough
for my lifestyle to compete with Paris Hilton's or Victoria
Beckham's. Meanwhile today, we have Nigerian children who have
never worked for 5 minutes in their lives insisting on flying "only"
first or business class, carrying the latest Louis Vuitton ensemble,
Victoria's Secret underwear and wearing Jimmy Choo's, fully paid
for by their "loving" parents.
I often get calls from anxious parents, “my son graduated 2 years ago
and is still looking for a job, can you please assist!”
“Oh really! So, where exactly is THIS CHILD?” is my usual

question. “Why are you the one making this call dad/mum?”
I am yet to get a satisfactory answer, but between you and me,

chances are that the big boy is cruising around Lagos with a babe
dressed to the nines, in his dad's spanking new SUV with enough
"pocket money" to put your salary to shame. It is not at all strange to
have a 28 year old who has NEVER worked for a day in his or her life
in Nigeria but "earns" a six figure "salary" from parents for doing
absolutely nothing.
I see them in my office once in a while, 26 years old with absolutely no

skills to sell apart from a shiny CV, written by his dad's secretary in
the office. Of course, he has a driver at his beck and call and he is
driven to the job interview. We have a fairly decent conversation and
we get to the inevitable question - so, what salary are you looking to
earn? Answer comes straight out - N250, 000. 00. I ask if that is per
month or per annum.
“Of course it is per month.”
“Oh, why do you think you should be earning that much on your first
job?”
“Well, because my current pocket money is N200, 000.00 and I feel

that an employer should be able to pay me more than my parents.”
I try very hard to compose myself. Over parenting is in my opinion

the greatest evil handicapping the Nigerian youth. It is at the root of
our national malaise.
We have a youth population of tens of millions of who are being

"breastfed and diapered" well into their 30s. Even though the
examples I have given above are from parents of considerable
affluence, similar patterns can be observed from Abeokuta to
Adamawa! Wake up mum! Wake up dad! You are practically loving
your children to death! No wonder corruption continues to thrive.
We have a society of young people who have been brought up to expect
something for nothing, as if it were a birthright.
I want to encourage you to send your young men and women (anyone
over 20 can hardly be called a child!) out into the world, maybe even
consider reducing or stopping the pocket money to encourage them to
think, explore and strive. Let them know that it is possible for them to
succeed without your "help".
Take a moment to think back to your own time as a young

man/woman. What if someone had kept spoon-feeding you, would
you be where you are today? No tree grows well under another tree.
Children that are not exposed to challenges don't cook well. That is
why you see adults complaining, "My parents didn't buy clothes for
me this Christmas". Ask him/her how old-30+. Because of the
challenges we faced in our youth, we are where and what we are
today. This syndrome-“my children will not suffer what I suffered” is
destroying our tomorrow. Deliberately reduce their allowance or
mum-don't cook on Saturday till late afternoon or evening-do as
occasion deserve.
I learnt the children of a former Nigerian Head of State with all the
stolen (billions) monies in their custody, still go about with security
escort as wrecks. They are on drugs, several times because of the drug,
they collapse in public places. The escort will quickly pack them and
off they go. What a life! No one wants to marry them.
Anyone who stops learning is old, whether at twenty or eighty.

Anyone who keeps learning stays young. The greatest thing in life is
to keep your mind young. - Henry Ford. Hard work does not kill.
Everything in Nigeria is going down, including family settings. It is
time to cook our children, preparing them for tomorrow. We are
approaching the season in Nigeria where only the RUGGED will
survive. How will your ward fare?
If the present generation of Nigerian pilots retires, will you fly a plane
flown by a young Nigerian pilot, if trained in Nigeria? People now
have First Class, who cannot spell GRADUATE or read an article
without bomb blast! Which Way Nigeria! Which Way Nigerians! Is
this how we will ALL sit and watch this country SINK?
God help us in this Country!
From a concerned youth.
(Please forward to as many Nigerian parents as you know)
This e-mail was forwarded to me and I have added it to this

book for posterity and as a memorial because I agree with the
writer 100%. May we as parents not regret at old age.
CHAPTER THIRTEEN
“If you don't know where you are going to,

you will not know when you get there.”
Like we established earlier, a vehicle is an investment term

used to qualify a channel, strategy or type of investment one
chooses to operate. Just like we have in the physical, so it is in
the financial, and to move from where we are to where we
need to be, we need vehicles.
 The vehicle you choose determines how fast you go.
 The vehicle you choose determines how early or late you
arrive.
 The vehicle you choose determines how much effort and
energy you put in.
 The vehicle you choose determines how much leverage
you have.
 The vehicle you choose determines how much returns
you get.
 The vehicle you choose determines how secure you will
be.
 The vehicle you choose determines how stable you will
be.
The journey of a thousand miles begins with a step, but it is

better and faster with a car. Moving from where you are (your
present financial level) to where you are going (your desired
financial level) requires the right vehicle depending on the gap
between the distance in your own life, and depending on how
long you have.
If we are both to go on a journey of equal distance from one

state to the other, we have vehicular options;
 We can choose to trek down and this may take us days,
weeks or even months depending on various factors.
 We can use a bicycle or motor bike.
 We can use a car.
 We can take the train.
 We can choose to fly.
If you choose to fly and I choose to drive, you will definitely get
there before me because of the means of transportation you
used.
 Whether I am older than you is insignificant.
 Whether I am wiser than you is useless.
 Whether I am more qualified than you is inconsequential.
 Whether I am more experienced than you is not the issue
here.
 Whether I am more skillful than you is useless.
All that matters is the vehicle. So the vehicle is more important

than age, qualification, experience, skill, etc. This fact needs to
be grasped because many people wonder how others are
making it because they are trekking and they think everyone is
trekking like them. When they can't figure out why others
have great speed, they label them derogatorily.
Vehicles To Wealth Creation 203
Let's look at some vehicles you can use to create wealth.
1. PAID EMPLOYMENT
This is a physical vehicle that gives you access to money you

can invest in other vehicles. Without a source of income, you
may not have money to invest. Paid Employment with
investment mentality is a powerful vehicle because; it helps to
move you from earned income to portfolio or passive income.
Paid Employment also helps you rise to become a senior
executive with a good paycheck, stock options, bonuses, and
profit sharing, etc. This gives you good money to invest
because at this level, you most likely will have an official car,
official house, official things, etc. So you can now use your
money to invest heavily.
However, no matter how highly placed you are in paid

employment, and how big your paycheck, without investment
mentality, you will still end up in shame. Stories abound of
people who rose to high positions in paid employment, and
lived a wasted life of unrestrained and unwise spending on
liabilities only to lose the job and lose all. When the job stops, so
does the official car, house and other bonuses. Don't allow this
to be your only vehicle or else you may likely end up in
poverty/penury.
2. INHERITANCE OR WEALTH TRANSFER
Another vehicle that is available to only a few people on earth

is the Inheritance Vehicle. Less than 10% of those who are
super rich and wealthy in any economy inherited their wealth.
And the number has continued to drop. Over 90% of children
of successful people usually end up a failure since they live by
the wealth from someone else's labour, which cost them
nothing to inherit.
Due to inability to manage this inherited wealth, they lavish it

on liabilities and end up having nothing to transfer to their
own children. Before wealth is transferred by inheritance,
wisdom demands that the beneficiary should be mentored and
taught how to develop investment mentality. Beneficiaries of
inherited wealth should be made to acquire financial
intelligence, management competence, entrepreneurial skills
and hands on training, so as to ensure that the wealth does not
die in their time.
If this is not done, inheritors of wealth will end up like lottery

winners, where over 90% of them become poor in less than two
years.
3. MONEY MARKET
The money market talks about financial instruments put in

place for short term transactions. This happens in banks,
finance houses, discount houses and other financial
institutions outside the capital market.
They include but are not limited to:
- SAVINGS ACCOUNT
Everyone must have a bank account like I said earlier. You

save money, earn an interest, and increase your money.
Though the interest rate payable at this level is small and
cannot beat inflation, it is still a vital step that must be taken to
develop discipline and a savings culture. It is the lowest level
of investment recommended.
- CURRENT ACCOUNT
This does not attract any interest, instead you pay charges, but
it gives you opportunity to give out and receive cheque. It is
good and vital for all business people to aid transaction. It will
also be necessary if you want to trade in stocks because you can
pay your dividends into your current account. Apart from the
fact that it has no interest, it has its own place.
- FIXED DEPOSITS
This is a time-based account where you fix your money for 30,
60, 90, 180 days etc and you get a fixed interest on whatever
amount you put in. This gives you higher interest than savings,
and the interest you get can be negotiated with the bank
depending on how much you want to fix and how long you
want to fix it.
- CALL DEPOSIT
They are similar to fixed deposits but have different rules. In

Fixed Deposit, you can't collect your money until the agreed
time or else you lose your interest or get it reduced. But Call
Deposits are usually for fewer days and all you need do to get
your money is a prior phone call (usually 24 hours' notice) to
inform the bank; though you may get lower rates than Fixed
Deposits but they are still higher than savings.
- TREASURY BILLS
These are certificates that the Central Bank of a country makes

available on behalf of the government to raise money from the
public for the government who in turn pays a certain amount
as fixed interest to those who buy and hold these certificates
for a period of time.
4. CAPITAL MARKET
These are investment vehicles that work on the long term.

They are instruments used to raise capital for companies and
organisations. This is a place for investors to grow their idle

funds.
A. STOCKS
A stock or share is a unit of capital of a company. It is how

much your investment is worth in a company. If you buy a
particular worth of shares in a company, it means you own
part of the company to the tune of the amount of shares you
buy. That means your worth in that company is the value of
your shares. For instance, if you buy $100,000 worth or N1,
000,000 shares of Common Sense Ltd, it means you own
$100,000 of the company. In stock, you make money in three
ways; one investment with three returns:
* Price or Capital Appreciation
If you buy a unit of share for N10, it could increase to N20 per
share over time. This means you have made 100% profits. You
can now sell and walk away with 100% profit or sell part of it to
get your initial investment out so that the other shares are now
free and clear, and you could just leave it all without selling. It
all depends on your financial plan and goal.
* Bonus Shares
Many companies at the end of a profitable year try to reward

their shareholders. They declare bonuses and give additional
free shares to investors. They could give one bonus share for
every one share owned, or one for four etc. This helps to
increase the size of your portfolio.
* Dividend / Interest Payout
Companies after a financial year set aside a portion of their

profit which is approved by the Board of Directors, but subject

to acceptance by the Annual General Meeting of such an
organisation. These dividends may look very little, but for
larger investors, their dividends payments alone run into
millions.
By the time you add these three benefits, you will discover that
investing in stocks is worth the risk, time and resources
because at the end, you stand to benefit more because you are
making money without working for it. It is your money
working to make more money for you.
B. MUTUAL FUNDS
Mutual funds or unit trusts are funds created by investment

houses like stock-broking firms, finance houses, etc. They pool
investors' funds together and invest them on their behalf in
different investment channels like oil and gas, manufacturing,
real estate etc. The mutual funds vary from firm to firm. The
Fund Manager or Fund Administrators i.e. the company in
charge of these funds, bear the risks on the investment. This is
not the case with the capital market where it is the investor /
shareholder that directly bears the risk. This is another way to
grow your money while leaving the risk in the hand of the
Fund Manager.
C. GOVERNMENT BOND
A Government Bond is a certificate promising repayment of

debt. This is like the government borrowing money from you
through the bond and promising to pay back a fixed interest
rate on a specific date. Companies can also issue bonds called
debentures.
Whether you fully understand all these or not, just start from
any point, and begin to create your own wealth. The earlier, the
better.
5. REAL ESTATE
Real Estate is real investment. It is a very powerful vehicle of

wealth creation and preservation.
Every truly wealthy person has investments in real estate.

Investing in property not only gives you rental income, but
your property also appreciates in value.
 You can increase rent even though the size of the land
and house remain the same.
 You can sell the property later with great profit.
 You can live in it and free yourself from paying rent for
life.
Everyone should endeavor to own his or her own property in

his or her lifetime, because no one is designed to live and die a
tenant. As you work and make money, your money should be
invested, and later your investment can be converted into
portfolio assets like stocks and passive assets like real estate.
 As a tenant, you indirectly finance all the landlord's
expenses and liabilities.
 As a tenant, your landlord is a lord over you in a
dimension.
 As a tenant, every money you spend on the property is to
help your landlord increase the value of his property.
Investing in properties has many advantages, and is a very

valuable asset and wealth creation vehicle.
 In real estate, you see what your money has done
physically,
 In real estate, your property value and rent normally rise

above inflation.
 In real estate, your property can become collateral for a
loan.
There are, however, some challenges related to real estate
investments
 You need a sizeable capital to buy or build. Even if you
use mortgage facilities, you sometimes need to raise the
down payment.
 Real estate investment is not liquid. It takes time to sell
properties even though time makes them to appreciate in
value.
 Property management can be a challenging job except
you hand it over to competent agents.
VITAL FACTS ABOUT REAL ESTATE

 Land may not increase in size but continues to increase in
value.
 Location matters in real estate investment.
 The population and development around your real estate
matters.
 The future is cheap if you buy it today, you may not have
money to buy expensive land in a prime location, but you
can position yourself at the future of development. Cities
always develop towards the outskirts.
So the outskirts of a city are cheaper now but expensive later.
DIMENSIONS OF REAL ESTATE INVESTMENT
Land Purchases: - You can buy land in undeveloped areas,

wait for few years and sell when development comes and
value has increased.
Buy land and build: - You can buy land, build a house or
houses and sell the houses or rent them out.
Buy house: - You can buy a house, keep for a while and resell
or you can buy a house and rent out.
Off Plan Purchase: - You can buy a house, shop, or property

while it is yet to be built, and sell it once it is completed. When
you buy off plan, you mostly only pay a deposit to show your
interest and get an allocation, and by the time development is
completed, you can sell off and walk away with good money
or turn it to a rental property.
Resurrection / Renovation Plan: - You can buy dilapidated or

abandoned properties, renovate and bring them to life, and
then sell them for cool cash or rent it out.
Foreclosure / Auctions: -You can buy houses that are being

auctioned at far below the market value and sell later or turn to
rental property.
Estate Development: - You can buy large acreage or hectares

of land, and develop it into an estate, by selling plots to allotees
who join in the development. Alternatively, you can handle all
the facilities and sell the plots as serviced plots with facilities,
or you can build all the houses and sell or rent.
The possibilities in Real Estates are numerous, and with

financial intelligence and the right information, you can build
wealth through real estate.
6. BUSINESSES
Starting and owning your own business is considered one of

the most powerful vehicles of wealth creation, if not the most
powerful. In my trinity of wealth creation, I have CAPITAL

MARKET, REAL ESTATE, and BUSINESS, as the TRINITY OF
WEALTH CREATION.
Any rich and wealthy man or woman you know either in the
religious or the secular world must have investments in any of
these three areas. There is no wealth or financial independence
outside the inclusion of one or two or all these three.
98% of the Millionaires and Billionaires and Trillionaires of

this world have their own businesses, own real estates and
have investments in stocks. So your chance of becoming rich
and wealthy outside the trinity of wealth is only 2% because
even your inheritance must fall within these three.
 It is the fastest route and vehicle to wealth.
 It has limitless possibilities and profit at the shortest time.
 You can make in one deal or one month what others make
in a year
 You have freedom and control of everything.
 You spend all you can and pay tax on the rest, while
others pay tax first and spend the rest.
 It is a powerful vehicle above inflation any day, anytime.
Like we have seen over and over again in this book, part of
Financial Intelligence is that you develop entrepreneurial skill
and management capabilities.
Every business owner will only succeed when they have an

entrepreneurial spirit and skill in place, along with business
management abilities. As you work, make sure you spend the
time learning structures, management, and skills that will help
you when you finally enter your own. Some people plan to
start their own business when they retire, but fail to use their
working years to gather the skills and abilities required. That is

why many retire, start businesses and lose it all.
7. INTELLECTUAL PROPERTY
Another vehicle of wealth creation that has produced

tremendous wealth for many is the intellectual Property;
inventions that bring royalties. Musicians, authors, actors,
footballers, boxers, sports men and women etc. all fall into this
category.
They have developed their skill and talent to a level where it

has become a wealth creator. You can write a book, sing a song;
come out with products or inventions that will become a
goldmine. Look into yourself. Think and find out what you can
create or produce that becomes your own label or brand. When
you produce something that becomes your brainchild, money
flows from it continually.
8. NETWORK / MULTILEVEL MARKETING
Multilevel marketing and marketing in general can become a

vehicle of wealth creation. Choosing the right Multilevel
marketing, starting at the right time, getting the right
information etc. will determine the success of this vehicle.
GNLD, Edmark, Forever Living Product, Tianshi etc are all
multilevel marketing products that many have testified to as
being their own vehicle of wealth creation. Do a research about
anything you want to get involved in, check if you have the
time, energy, and all it takes to succeed. Remember to
INVESTIGATE BEFORE YOU INVEST.
9. INTERNET BUSINESSES
The emergence of the Internet changed many things all over

the world. Today, many have become wealthy through
Internet businesses. Many home businesses have started and

succeeded by doing business on the Internet. There are
numerous books and materials that can educate you further on
what and how of Internet business. I advise you get them.
10. INFORMATION BUSINESS
Information products are another vehicle of wealth. If you

have information that people need, you can create wealth by
packaging the information in books, tapes, CD, VCD,
workbooks, curriculums, training, seminars and courses. The
same information can continue to bring you money in different
channels and from different places. Organisations have been
built around one information and strategy all over the world.
11. PRECIOUS GEMS
Another vehicle you can explore for wealth creation is trading

or investing in precious gems like gold, silver, diamond etc.
Many put their money in these gems to hold them and use
them to preserve and retain their money while growing it at
the same time. They can always sell it later for cash. (Do more
research on this yourself).
12. PAINTING AND ARTWORK/ARTIFACTS
When you meet with people who are collectors, archeologists,

treasure hunters or antique lovers, you will be amazed at how
valuable some of these things are and the volume of
transactions going on in that sector. You can also explore this
aspect as a vehicle for wealth creation. (Do more research on
this yourself).
13. COMMODITIES TRADING
Since the agrarian age till date, commodities trading has been a
very vital vehicle for wealth creation and in a place like Nigeria
we remember the lost glory of the days of the groundnut
pyramids of the North, the cocoa basins etc. Coffee, cocoa,
beans, grains, groundnut etc. are all things that can be traded
on the commodities market. (Do more research on this
yourself.)
14. AGRICULTURE AND ANIMAL HUSBANDRY
Large scale farming, poultry, fishery etc and every kind of

opportunities to create wealth abound in the agricultural
sector till date. One basic need of man which ranks top is food
and any business that relates to food is a winner. Farming has
been neglected by many but the potential for it to be a wealth
creation vehicle is enormous.
The list goes on and on, but there are many vehicles we cannot
look into. The most important thing is that you make sure you
have vehicles in place to take you from where you are to where
you desire to go.
Let's wrap up this chapter with this story:
"Did you obtain any scholarship in school?"
One young academically excellent person went to apply for a

managerial position in a big company.
He passed the first interview; the Director did the last

interview, and made the last decision. The Director discovered
from the CV, that the youth's academic achievements were
excellent all the way, from the secondary school until the
postgraduate research, never was there a year he did not score.
The Director asked, "Did you obtain any scholarship in

school?" and the youth answered "None".
The Director asked, “Was it your father who paid for your
school fees?"
The youth answered, “My father passed away when I was one
year old, it was my mother who paid for my school-fees.”
The Director asked, “Where did your mother work?"
The youth answered, “My mother worked as a cloths-cleaner.”
The Director requested the youth to show his hands. The youth
showed a pair of hands that were smooth and perfect to the
Director.
The Director asked, “Have you ever helped your mother wash
the cloths before?"
The youth answered, “Never, my mother always wanted me
to study and read more books. Furthermore, my mother can
wash cloths faster than me.”
The Director said, “I have a request. When you go back today,
go and help to clean your mother's hands, and then see me
tomorrow morning.”
The youth felt that his chance of landing the job was high.
When he went back, he happily requested his mother to let him
clean her hands. His mother felt strange, happy but mixed
with fear, she showed her hands to the kid.
The youth cleaned his mother's hands slowly, his tears
dropped down as he did that. It was the first time he found his
mother's hands so wrinkled, and there were so many bruises in
her hands. Some bruises incite pains so strong that his mother
shivered when they were cleaned with water.
This was the first time the youth realized and experienced that
it was this pair of hands that washed the cloths every day to
enable him to pay the school fees. The bruises in the mother's
hands were the price that the mother paid for his graduation,
academic excellence and his future.
After finishing the cleaning of his mother's hands, the youth
quietly cleaned all remaining cloths for his mother. That night,
mother and son talked for a very long time.
Next morning, the youth went to the director's office.
The Director noticed the tears in the youth's eye and asked:
“Can you tell what you have done and learnt yesterday in
your house?”
The youth answered, “I cleaned my mother's hands, and also
finished cleaning all the remaining cloths.”
The Director asked, “Please tell me your feelings.”
The youth said:
“Number 1. I know now what appreciation is; without my
mother there would not be a successful me today.”
“Number 2. By working together with and helping my mother
only, I can now realise how difficult and tough it is to get
something done.”
“Number 3. I have come to appreciate the importance and
value of family relationship.”
The Director said, “This is what I am looking for in my

manager. I want to recruit a person who knows the suffering of
others to get things done, and a person that would not put
money as his only goal in life to be my manager. You are hired.
Later on, this young person worked very hard, and received
the respect of his subordinates. Every employee worked
diligently and as a team. The company's performance
improved tremendously.
A child who has been protected and habitually given whatever

he wanted, would develop "entitlement mentality" and would
always put himself first. He would be ignorant of his parent's
efforts. When he starts work, he assumes that every person
must listen to him, and when he becomes a manager, he would
never know the sufferings of his employees and would always
blame others. For this kind of people, who may be good
academically, may be successful for a while, but eventually
would not feel any sense of achievement. He will grumble and
be full of hatred and fight for more. If we are this kind of
protective parents, are we really showing love or are we
destroying the kid instead?
You can let your kids live in a big house, eat good meal, learn
piano, watch a big screen TV. But when you are cutting grass,
please let them experience it. After a meal, let them wash their
plates and bowls together with their brothers and sisters. It is
not because you do not have money to hire a maid, but it is
because you want to love them in a right way. You want them
to understand, no matter how rich their parents are, one day
their hair will grow grey, same as the mother of that young
person. The most important thing is your kids learn how to
appreciate the effort, experience the difficulty and learn the
ability to work with others to get things done.
Try to forward this story to as many as possible...This may

change somebody's fate!
This is also another forwarded mail and it has been included

because I also agree with the author and believe it should be
spread. May we not sow today what we will regret tomorrow.
CHAPTER FOURTEEN
“The sea and the ocean never run dry because

it receives water from various rivers and
streams”
There is no single rich and wealthy individual on earth today

that has only one source of income. Even if their business is
their only source, the business itself makes money from
multiple sources.
It is therefore very important for everyone who desires to

become rich and wealthy to ensure that they have multiple
sources of income. The secret of unimaginable oceanic wealth
is multiple streams of income. The sea or ocean never runs dry
whether in rainy or dry seasons. The sea stays alive and full at
all times and during all seasons.
When dry season comes in some parts of the world, ponds dry
up, lakes dry up, some rivers dry up, but nowhere in the world
does the sea or ocean dry up.
This happens because every body of water both from lakes,

ponds, streams, rivers etc. eventually find their way into the
sea or ocean. The ocean receives from multiple streams, and
even though all the streams don't flow with the same velocity
or affect the ocean in the same way, they all have a part to play
in the existence, and continual existence of the ocean. To
become like an ocean and stay wealthy no matter what comes
your way, you need to establish different sources of income in
your life. While some streams dry up during the dry season,
some will still keep on flowing.
There are different dimensions of streams that exist in wealth

creation.
DIMENSIONS OF STREAMS
1. ONE TIME STREAM: - These are wealth streams where

you work once and get paid once, and in order to get paid
again, you have to work again, e.g. sales, contracts, salary etc.
To get this, you work once and get paid once.
2. ONCE AND ALWAYS: - These are wealth streams where

you work hard once, but you get paid continually for the same
labour. You don't have to work hard again to keep getting
money from this stream, e.g. transportation business, rental
properties, book writing, album releases etc.
 You only build the house once, and it keeps bringing
money.
 You only produce the album once, and it keeps bringing
money.
 You only write the book once, and it keeps bringing
money.
3. FREE FLOW: - These are wealth streams where you don't

even have to do anything. Instead, you put your money to
work for you. Your money does all the work while you enjoy
Activating Multiple Streams Of Income 221
the benefit of the labour e.g. stocks, bonds, mutual funds etc.
Like we said earlier, there are three different types of income,

i.e. earned income, portfolio income, passive income, and the
three dimensions of streams also fall into these three
categories:
ONE TIME STREAM EARNED INCOME
ONCE AND ALWAYS PASSIVE INCOME
FREE FLOW PORTFOLIO INCOME
We all start out mostly from the earned income or one time
stream, but must work to convert earned income to portfolio or
passive income. Our investment must consist of all the
dimensions of streams.
WHY DIVERSIFY AND HAVE MULTIPLE STREAMS?
1. IT IS THE WISEST THING TO DO
To have one source of income is not a financially intelligent

thing to do, because if anything goes wrong, you will be back
to square one. Wisdom demands that you don't put all your
eggs in one basket, and that is why you need multiple streams
of income.
2. IT INCREASES YOUR EARNING POTENTIAL
When you have more than one source of income, you earn
more money and increase your revenue. Multiple streams of
income no doubt have greater earning potential than just one
stream and that is another reason to activate them.
3. IT REDUCES YOUR RISKS AND SPREADS IT
Having just one stream of income is high risk because if

anything goes wrong, it is over. However when you have
multiple streams, you spread your risk and even if something
goes wrong in one stream, the other streams can cover for that
and you are still financially healthy.
4. IT GIVES YOU GREATER SECURITY
When you have many sources of income, you have greater

security because everything cannot go wrong in every stream
at the same time. People with only one stream of income live
constantly in fear of losing their job or having dry seasons, but
those with multiple streams are more secure and free from
such fears.
5. IT IS THE SECRET TO UNENDING WEALTH
Like the ocean and the sea that never runs dry, multiple
streams of income is the secret to oceanic and unending
wealth. When you have multiple streams that produce for you,
money continues to flow in and accumulates to great
proportions. You make money while you sleep because money
is now working for you instead of the other way round.
Everybody needs multiple streams from individuals to

families, the corporations, even to nations. Look within
yourself, your company, your family, nations, and explore
how to activate multiple streams.
You need to make use of many vehicles of wealth creation to

activate multiple streams. I am personally convinced that
everyone has the potential to have four streams of income at
the worst case scenario. So if you have less than four streams,
you need to make adjustments.
I have had the opportunity to counsel and speak with top

government officials in few nations and helped them see how
this concept can help even on a national scale. Instead of
focusing on only one or a few, they can have multiple streams.
Just like the wealth creation vehicle is for you as an individual,
family or group, nations too can explore the following;
REVENUE SOURCES FOR NATIONS
I will only list them but can't talk on each in this book due to
space constraint
 Taxes
 Duties
 Tariffs
 Bonds and treasury bills
 Tourism
 Import
 Export
 Levies
 Utilities
 Water
 Rates
 Finance
 Minerals
 Grants
 Banking etc.
Multiple streams is needed by all. Even as a company, don't

only rely on one product or service or else you are a highly
risky venture. I know of a company whose brand and mission
was to be the “ONE PRODUCT COMPANY.” They thought
that was the definition of focus but almost went belly up when
there was a sanction and government policy that affected their
“ONE PRODUCT.” They had to break the mould and quickly
re-strategize and rebrand.
Today they are doing well with multiple productions and

services.
THE MISINFORMATION
One misinformation that has affected the mindset of many

people is the “jack of all trade” syndrome. People hear jack of
all trade and master of none in their subconscious when they
want to explore multiple streams and they think
diversification equals a broken focus, but that is incorrect.
A lady was in one of my seminars and heard me speak on

multiple streams; she met with me later to say she has always
been confused because even though she had the ability and
opportunity to activate many streams, she could not because
she felt it would be double-mindedness and lack of focus. She
was enlightened and today her financial story has changed
because she became debt-free in fourteen months and she is
financially healthy and growing.
This is the era of multi-tasking and multiple streams and you

don't have to lose focus to diversify. All you need is to discover
your primary stream and from there you move on to the other
streams. You can be jack of few trades and master of all or jack
of many trades and master of all by creating structures and
system to run them all successfully.
STRATEGIES FOR CREATION
1. DISCOVER YOUR PRIMARY AND DOMINANT

STREAM
Everybody needs to find out what his or her own Garden of

Eden is. You need to discover that primary river you should
start with that would water your garden, i.e. water your life,
and empower you with seed money for investment.Watering
the ground makes the ground yield the seed in it. Getting an
income helps you display the investment mentality in you.
What is your primary and dominant stream? Is it a paid

employment, a career, a business of your own etc? You need to
find out and start with it.
2. USE FINANCIAL INTELLIGENCE AND INVESTMENT

MENTALITY TO DEVELOP OTHER STREAMS BY
DIVERSIFICATION
As you continue to operate within your dominant stream, you

begin to operate the 30 / 70 principles, and this now enables
you to use the 10-20 % savings or investments to activate other
vehicles of wealth, and other streams.
You are to start off with one stream, which is your primary and
dominant stream, and end up with at least four of the fourteen
vehicles of wealth creation we have examined.
3. CONSOLIDATE EACH STREAM AND KEEP

EXPANDING
Once you have been able to start up other streams, and now
have different vehicles of wealth producing for you, you just
ensure you consolidate and establish each of the streams and
vehicle fully, and then you keep on expanding until you
become a force to be reckoned with on earth. IT IS POSSIBLE!
The journey of a thousand miles begins with a step. Don't think

of what you don't have, but start with what you have from
where you are.
MULTIPLE INCOME CHANNELS AND DOORWAYS
I presently run a Group of Companies with about nine

subsidiaries and counting with over ten subsidiaries in view in
the next ten years and people always ask me a lot of questions
like:
How do you manage all the companies?
How do you know which sector to invest in or go into? Etc.
I am able to manage them all because of systems and structures

which make things run on their own with little supervision
and no need for micromanaging, this Save Your Self Time
Energy and Money structure makes things work and I have
surrounded myself with the “Dream Team” because you are as
strong as your team mates.
On the second question, I go into a viable sector that meets the

basic needs of man or have a growing potential.
There are fifteen different investment channels you can

consider when thinking of which way to go, and for each of the
fifteen channels, there are seven doorways which gives you
over one hundred possible areas to look into. Because of space
constrain, I will not be able to explain each of the channel and
doorways.
INVESTMENT CHANNELS AND SECTORS TO EXPLORE

1. Food
2. Clothing
3. Shelter
4. Communication
5. Transportation
6. Education
7. Finance
8. Media and technology
9. Safety and security
10. Value system and religion
11. Product and manufacturing
12. Power and energy
13. Sports
14. Leisure and entertainment
15. Intellectual property
THE SEVEN DOORWAYS TO EACH CHANNEL
For each of the fifteen channels listed above, you can operate in
these seven areas:
1. Raw materials
2. Processing
3. Packaging
4. Distribution and haulage
5. Publicity and advertisement
6. Marketing and sales
7. Regulation and governance
Take time out to think and look closely at all these areas and
you will no doubt be inspired on how to proceed.
Let's move on.

CHAPTER FIFTEEN
“We cannot become financial goal getters

unless we first become financial goal setters”
This is the aspect of finance and wealth creation that people

like to ignore or avoid because of calculations, tables, figures
etc and many consider it to be an unnecessary stress. In one of
my seminars, someone once said he does not care about
accounting and all other book keeping stress since he is not an
accountant or finance person, “All I want to do is make
money.” What a myopic view I must confess because you need
to learn the language of money and know a little of everything
you can to excel in life. If you think budgeting or book keeping
is stressful, then maybe you should settle for poverty, lack and
hardship and see which is more stressful.
THINK ABOUT THIS!
You give a lady a lift, she faints in your car and you take her to
the hospital-now that's stressful.
But at the hospital they say she is pregnant and congratulate

you that you are going to be a father. You say you are not the
father but the lady claims you are. That is getting stressful to
prove.
You request for a DNA test to prove that you are not the father.
After the test, the doctor clears you that you are not the father
because you are sterile and can't father a child.
You are extremely stressed but relieved.
On your way home, you start remembering that you left 3 kids
at home…
Who on earth is their father-NOW THAT IS STRESS!
Won't you rather do budgeting and book keeping?
In order for any individual, family, organization, group or

even nation to create wealth, budgeting and book keeping is
key. I will try to simplify this subject in this chapter and I will
focus on personal and family, but do realize that all I will share
can also be used by companies and nations. Before you go on
any trip or embark on a journey, you determine your
destination and choose the vehicle or means of transporting
yourself to the destination, but to make the trip you have to
plan and prepare by packing your bag, taking cloths, food,
books, money etc and all you will need.
Budgeting is conceptually similar to what we saw in the

pathway to wealth. Planning your trip to the wealthy place
and ensuring you have all it takes and sufficient resources to
make it to your destination. Budgeting is a financial planning
mechanism you need to put in place to help you become
financially free and wealthy.
DEFINITIONS
 A budget is a numeral estimate of all expected income and
expenditure over a specific period of time e.g. monthly,
quarterly, annually etc.

 A budget is a forecast of the total expected income,
expenditure, assets, liabilities and cash flow for a specific
period of time.
 A budget is a planning tool that can be profitably engaged
to guide you towards achieving your financial
independence goal.
 A budget is a quantitative tool that assists its users in
making financial choices among different alternatives.
For you to create wealth and be wealthy you must apply the 30:
70 principles as earlier examined and ensure you have a proper
budget in place for your life. Live within your means of 70% of
your income maximum, and do all you can to make sure your
expenditure is not greater than your income. If your
expenditure is greater than your income, your upkeep will
become your downfall. Debt, poverty and hardship will
become your norm.
For families without budget, their stories become “till debt do

us apart.”
WHY YOU NEED A BUDGET

1. It helps you control your money instead of your money
controlling you.
2. It helps you know whether you are living within your
means or living above your means
3. It assists you in your savings and investment goals; you
can set money aside for saving and investment as you
earn income.
4. It is a guide that helps you know whether you are heading

towards your set goals and desired financial future or
away from it.
5. It helps you to prepare for financial emergencies and
unexpected expenses that might otherwise destabilize
you.
6. It helps to keep you out of debt or get you out of debt if
you are already in debt.
7. It helps reveal areas where you are spending too much
money and helps you refocus on your more important
financial goals.
Making, managing and multiplying money is everyone's goal,

but between the making and the multiplying, there is
managing and that is the key issue that determines whether
you will waste what you make or multiply it and that is where
budgeting comes in. Please note, if you have surplus cash at
any point, make sure you are investing it wisely, and not just
allowing it to sit idly in the bank.
HOW TO PREPARE A BUDGET
1. GATHER EVERY FINANCIAL STATEMENT YOU CAN
This includes bank statement, investment accounts, pay slips,

utility bills and any information regarding a source of income
or expenses, and create a monthly average from it.
2. RECORD ALL SOURCES OF INCOME
Think well and record all the sources of income from different
streams and vehicles on a monthly basis.
3. CREATE AN EXPENSE LIST
Write down a list of all expected expenses you will have over
the course of a month. This includes transport, feeding,
accommodation, telephone etc essentially everything you
spend money on.
4. BREAK THE EXPENSES INTO TWO CATEGORIES:

FIXED AND VARIABLE
For every expense you will have fixed cost, which covers
things you can't do without and whose cost are already fixed
and known e.g. your rent, and then you have variable cost
which covers things you need but can adjust and whose price
varies e.g. food. It is easier to adjust variable cost than fixed
cost.
5. TOTAL YOUR MONTHLY INCOME AND MONTHLY

EXPENSES
When you do the totaling, if you are having a higher expense

column than the income column, then you have to make
changes.
6. MAKE ADJUSTMENT TO EXPENSES
If you are in a situation where expenditure is greater than

income, then it's time to look into your variable expenses and
find areas to cut.
7. REVIEW YOUR BUDGET MONTHLY
This will show you where you did well and where you need to
improve and make further adjustment.
WHY BUDGETS FAIL

1. UNREALISTIC EXPECTATIONS
Be real with yourself and your projections when preparing
your financial budgets.
2. POOR IMPLEMENTATION
People plan great budgets but run their financial affairs
without referring to the budget.
3. NEGATIVE ATTITUDE
If you draw up a good budget and think it can't be achieved, it
won't work.
4. NO BUY-IN/OWNERSHIP
If you don't get the buy-in of those that will be part of

implementing the budget like your spouse and children, then
it is already doomed for failure.
FINAL NOTES
 Consistently edit and adjust unrealistic income and
expenditures
 Consistently reduce expenses strategically
 Consistently increase income creatively
 Consistently edit and adjust unrealistic assets and
liabilities
 Consistently put investment at the top of your expenses to
meet the 30: 70 principle.
CHAPTER SIXTEEN
“If you jump up, you will come down, but if

you grow up, you will stay up”
The very mention of the word 'debt' sends shivers down the
spines of many individuals and families, because of the weight
of debt they carry. Millions of people are in bondage to
consumer and credit card debts.
While some people believe and think it is not possible to be

debt-free even if it's just mortgage debt. Some others believe
that you should never be in debt at all but pay cash for
everything including your house. No matter where you stand
on this paradigm, debt is an issue that needs attention if you
ever want to be rich and create wealth.
Let me start by helping you realize that there are two types of
debt.
GOOD DEBT- A LEVERAGE
BAD DEBT- A BONDAGE
GOOD DEBT:
This is any debt you incur for investment or assets purposes. If

the interest rate you are to pay for the loan is not as much as the
return from the asset or investment then it is good debt,
because you are now using other people's money (OPM) as a
leverage to create wealth.
Many rich and wealthy people today are in good debt

including their organizations and businesses because they
have learnt the secret of leveraging on other people's money to
create great wealth.
It is cheaper to use debt to finance their businesses and

investment opportunities because instead of using their own
liquid cash, they borrow money at low interest and make more
from the investment than they need to finance the loan.
For example, if you get a $10,000 loan at 10% per annum and
invest into something that gives you 70% per annum returns, it
is good because you are making money with debt.
Good debt is good, but to have NO DEBT is better. It is better to

operate a debt free life and pay cash for anything you need no
matter how much, though many people can't wrap their head
round this level of living where you owe no one and can afford
anything you want, but it is possible, achievable and many
already operate at that level. Companies like Microsoft,
Costco, E-bay, Apple, Google, Chick- fil- A, Common Sense
Limited; etc operate a debt-free level of operations.
BAD DEBT:
This is any debt you incur for consumables or liabilities, and

unfortunately, this is the level many debtors operate in.
Debt Free Living 237
Knowing the difference between assets and liabilities is very

vital for you to know the difference between good debt and
bad debt. This is because a lot of people borrow for liabilities,
and think it wise because they mistake liability for asset, they
are traps posing as opportunities.
Marketers, advertisers, publicists all know too well how to

work on people psychologically and stir them up emotionally
into impulse purchase and wasteful spending. An asset is
anything that appreciates in value and brings money into your
pocket. In this context, apart from appreciating in value, it
must bring more money than the cost of the loan.
A liability is anything that depreciates in value and take more

money away from you, and in this context you not only pay for
the loan and interest, you still spend money to maintain the
liability because it is not bringing any money to you or
appreciating.
If you use this to evaluate your life, you will suddenly see the
foolishness of borrowing money for clothes, furniture,
electronics, food etc.
“Buy now, pay later”
“Buy now, wear now, pay later”
“Buy now, pay nothing till 20…”
These are some of the debt baits, signs and sounds you see and
hear. Exiting bad debt and leveraging on good debt is very key
for wealth creation.
THE MORTGAGE CONFUSION
The single largest debt that a lot of people have today is

mortgage debt, and the confusion is always to know whether it
is good debt or bad debt. The word mortgage is a combination
of the word;
“Morth” - “Death”
“Gage” - “Grip”
Morthician also come from the same root word, so mortgage

means death grip or the grip of death and I don't think it is wise
to submit yourself to death's grip for 25years.
If you have a mortgage for your home and you live in the
home, even though it may be appreciating in value (which we
now know may not be if the buying price was already
inflated), you don't make money from it but even spend
money on it and this calls for a rethink. If we look at it through
the mirror of our definition of asset, it may not pass.
However, if you have a mortgage on a rental property, it is a

leverage if the rent you get pays the mortgage and still give
you a positive cash flow every month.
A better level though is to buy the houses in cash and rent out
for cash flow. I know buying or building houses in cash may be
a struggle for many but it is a realm to aim for. I always have
this talk with most of my friends in Europe and The United
State of America (USA) and I am happy I operate in a cash
society that has enabled me think cash and not debt.
If you have mortgage loans, you can arrange to pay it off in five
to ten years instead of twenty five years. Few things that can
help you achieve that include:
1. Don't buy a house that is beyond your level at the onset so

that it would be easy to pay off in 5-10years. You don't
have to live in the same house for life but can change every
ten years until you get into your dream home.
2. Save to pay large deposit at the time of purchase to reduce

what you pay and how long it takes. If you deposit
between 30-50% of the house cost at closing, you can
easily pay up the balance in few years.
3. Save to buy a house by cash in an auction or foreclosure

sales to start from there and move up.
4. Pay your mortgage every two weeks instead of monthly.

This will make you pay for 13months in a year instead of
12months and will greatly reduce your payment years.
5. Add extra payment to your monthly payment, and it will

also help reduce the years.
This is doable if you apply them. I paid cash for all my houses
and make monthly cash flow from them and I have helped
others do the same. I have also helped people see things
differently and many have paid off their mortgage in 5-8years.
7 STRATEGIES FOR EXITING BAD DEBT
Debts don't disappear without a plan. So to become debt free

you need to have a plan and strategize on achieving the debt-
free goal.
1. MAKE UP YOUR MIND TO BE DEBT-FREE
If you think you can or think you can't, you are right, said
Henry Ford. If you believe you can or believe you can't, you are
also right because it is what you think and believe that matters.
The first step is for you to make up your mind to become debt-
free because nobody can make up your mind for you. If it is
going to be, it's up to you and as long as you have reasons or
excuses to stay in debt, you won't be committed to pay the
price for freedom from debt.
2. MAKE A LIST OF ALL YOUR DEBTS TO KNOW

EXACTLY WHAT YOU OWE
If you don't know how much you owe, how will you pay it all?
When you ask some people how much they owe, they start
thinking and guessing instead of stating it clearly as fact. Get a
note and a pen and make a list of every debt you owe from the
largest to the smallest. Whether you owe an individual or a
company, include every debt no matter how small or
ridiculous it may look. The process of writing it down and the
act of seeing it clearly on paper in one clear view has a way of
bringing you to reality.
3. CLOSE THE DOOR ON BAD DEBTS IMMEDIATELY
Things are already bad, and you don't want to make it worse.
Once you have made up your mind to be debt free and have a
list of all your debts, then stop going deeper into debts. The list
should not be increasing at this stage but decreasing. Any
temptation or pressure from any angle that wants to draw you
deeper into debts and increase your list must be resisted
completely. You have to battle your way out.
4. START REDUCING DEBTS ONE AFTER THE OTHER

FROM THE LEAST ONE
The journey of a thousand miles begins with a step and that

first step is the most challenging one, but once you take the first
step, the journey has begun. Start paying off the debts from the
smallest one on your list because as you pay them off that way,
your list starts to reduce and psychologically, it is a motivation
and an encouraging thing. Some thing you also need to do is to
call your creditors and talk with them.
For individual creditors, call them to let them know your

commitment to become debt free and ask for their support and
understanding especially those who may not be at the bottom
of the list, since you will be starting at the bottom. Ask for time,
understanding and support.
For corporate creditors, renegotiate with them to see if they can

reduce, waive or cancel the interest rate or part of the loan.
Also find out the minimum payment you can make so you can
start reducing it step by step.
5. CUT YOUR EXPENSES AND AVOID EXCESSES AND

WASTE
Now that you have started the journey to debt cancellation,

you need to really cut your expenses to free up money towards
the debt-free goal, and you need to avoid any form of waste or
excesses. There are only two ways to make more money
available to you:
 Increase your income

 Reduce your expenses.
Many think they need to increase their income to have more

money, but reducing your expenditure will also make more
money available to you.
6. CREATIVELY INCREASE YOUR INCOME
If you take the last five strategies serious, achieving this sixth
strategy will not be a problem. You need to realize that you
have not explored every potential source of income at your
disposal, and now is the time to think deep and look at your
possibility a little closer.
Commission based agent, commission based marketing,

internet business, home based business, network marketing,
selling on e-bay etc are all some new frontiers to explore. Don't
close your mind to other income potentials no matter how
small they are.
7. GET OUT AND STAY OUT
If you do all I have shared, you will be debt-free. It's only a

matter of time. When you do become debt-free; which I believe
will be sooner than you think, make sure you stay out of debt
completely otherwise you start the debt cycle all over again
and put yourself in bondage afresh. Get out and stay out.
3 VITAL NOTES
1. DON'T COMPROMISE YOUR INVESTMENTS IN THE

DEBT CANCELLATION PROCESS
No matter how much you owe, don't stop the 10-20% savings
and investment in obedience to the 30: 70 principle. How can I
be saving money when I am in debt? “Why won't you?” Is my
reply. If you die the debt dies except otherwise, so you can use
your savings and investments to survive when emergencies
come. Don't stop investing!
2. DON'T FORGET THE PARKINSON'S LAW EFFECT
When you come out of debt or while you are reducing your
debts, avoid living large. After you come out of debts, use the
money now at your disposal for investment. You have no more
debts to pay but you have a future to create and today's seed
will be the key to tomorrow's wealth when well invested.
3. THERE IS A SUPERNATURAL DIMENSION
If you care to know, there is a supernatural dimension to debt

cancellation and it is called supernatural debt cancellation
either through supernatural supply, where the Creator
supernaturally supplies for you to pay it off or through
supernatural favour, where the Creator gives you favour
before creditors and they reduce or cancel your debts or favour
before people and they help you pay off your debts. Believe it.
It is true and it works.
You have heard it said that “Givers never lack”. It is not a

slogan but a fact. If you are a generous person, your generosity
can activate the supernatural on your behalf. I have seen it
happen over and over again in people's lives and I have had
my own story too.
I do hope that these information and strategies will challenge

you to act accordingly, and I hope to hear your testimony soon.

Let me close this chapter on a humorous note by asking you a
funny question.“ARE YOU AN AFRICAN?”
WHAT MAKES YOU AN “AFRICAN?”

1. You unwrap all your gifts carefully, so that you can reuse
the wrapper.
2. You call a person you've never met before uncle or aunt.
3. More than 90% of the music CD's and cassettes in your
home are illegal copies
4. Your garage is always full of stuff because you never
throw anything away, just in case you need it someday.
(A gum boot without a partner and the baby walker -
baby's now 12 and you are 48)
5. You have a collection of miniature shampoo bottle from
your stays at hotels. (Go-cool, Sweet heart, African
pride….)
6. You have almost always carried overweight baggage
when traveling by plane.
7. If a store has a limit on the quantity of a product, then each
member of the family will join separate queues to
purchase the maximum quantity possible. (Sugar, soap,
rice, cooking fat etc during the good old days)
8. All children have annoying nicknames.
9. Nobody in your family informs you that they are coming
over for a visit (uncles, wife, sister in-law, two nephews
and a neighbor have camped at home).
10. You stuff your pockets with mints and toothpicks at
restaurants. (Murray mints, wrappers, and salt shakers!)
11. Your mother has a minor disagreement with her sister

and does not talk to her for 10 years.
12. You only make telephone calls at a cheaper rate at nights
(especially beepers).
13. You never have less than 20 people to meet you at the
airport or see you off even if it is a local flight.
14. You keep changing your Internet Service Provide because
the first month is free. (I know some people O!)
15. Office supplies mysteriously find their way to your home.
(Yes, staple machines, office pins, punch machine,
cellotapes, post-its, etc.)
16. When you are young, your parents buy you clothes and
shoes at least two sizes too big so that they would last
longer.
17. Your mum calls you down from upstairs to change the TV
channel.
Do you agree? Well, it's only a joke!

CHAPTER SEVENTEEEN
“If you are not born with a silver spoon in

your mouth, create one with your mind
(investment mentality) and hand(hard work)
because nobody really came into this world
with spoons in their mouth”
Financial famine and dry seasons are constants that one has to
deal with in the course of one's lifetime. It is very important for
anyone to know how to survive and thrive in those periods in
life when things seem to be dry. Famine is normal to life. It's
only dependent on where you stand.
There are different categories of people when it comes to

financial famine.
 Those who have never experienced famine before
because they are born into and forever live in wealth
 Those who have forever lived in famine because they are
born into and forever live in poverty
 Those who have had money before, lost it by famine and
never recovered
 Those who have had money before, lost it by famine and
recovered over time to never allow it again
 Those who have had money before, lost it by famine,

recovered it and lost it again and continue in that cycle
 Those who just survive through life and flow with
whatever they experience as normal.
Famine in life can be personal, national, corporate, global and

can be years apart because individuals can be thriving and
blossoming even in a bad national or global climate and can
also be experiencing severe famine in the midst of a booming
national and global economy.
The world has become a global village and the internet is the
village square. So by virtue of this globalization, nations are
affected both positively and negatively by global issues more
than before.
The world is presently experiencing what is called Economic

Crunch, Global Depression or a Global Recession which began
in 2007. You sure know that some people are doing well and
thriving regardless of the professed global recession, while
some people don't know of any recession because they have
been living in one all their lives.
I don't want to go back into the recession conspiracy because

we have dealt with that before. However, I need to let you
know that no matter the financial climate you find yourself
anywhere and during your lifetime, you can survive and
thrive.
WHY DO WE HAVE RECESSION?
There are few reasons I want to address as key factors to note

when it comes to this recession issue.
How To Survive And Thrive In Any Recession 249
1. THE WEALTH CYCLE
Life is in cycles and that is why we have life cycles and things
moves in cycles like the earth itself. Thousands of years ago,
the king of Egypt had a dream and this was the period when
Egypt was practically the only developed part of the world
and a man called Joseph who lived in that time interpreted the
dream of the Pharaoh. The interpretation which looked more
like a time-bound, specific message to Egypt was no doubt
more than that. It was the creator's way of informing the entire
world of the wealth cycle. Seven years of plenty, then seven
years of famine and on and on. Wealth cycle simply reveals
that life moves in cycles of flourishing and famines and even
though it may not be mathematical as seven years exactly, but
if you study and look through the financial history of the
world, you will realize that every seven to ten years, plus or
minus things change.
This cycle allows for redistribution of wealth, emergence of

new millionaires, new ideas and solutions to global issues. The
cycle when understood, help people gain wisdom and know
how to stay on top at all times. Nature operates in cycles and
we need to really grasp that. I remember back in secondary
school we were taught in agriculture what is called “bush
fallowing”- this is a process of leaving the land dormant and
uncultivated for a period of time to enable it regain and
recreate nutrients before cultivation resumes again. Knowing
this will help you operate the new rules of money that says
“knowledge is the new money” and “if you prepare for bad
times, you will always have good times.” When you see things
booming, don't waste it or take it for granted but do the right
things so that when seasons change and doom comes, you will
still be booming in the midst of the doom.
2. THE SUBPRIME GREED
The greed of man and its reflection in the subprime mortgage

deals has been the major catalyst for this present recession.
Due to a lot of financial language being used, many people did
not get the message of how terrible this subprime thing was
and how it can cause such great global problem. It only shows
what greed for gain can do.
Let me try to explain this simply.
Let's say you buy a house for $100,000 dollars, the cost of land
and the building comes to about $40,000 dollars but they mark
it up and value it for $100,000 which by itself is an error.
You now want to buy the house but since you have no money,
you get a mortgage and pay over time. If you buy a $100,000
house and pay over a 25years period, you will pay about
$250,000 dollars in total for a $40,000 house you bought for
$100,000.
The principle and rule of such transaction requires that you

pay something upfront as deposit and that the monthly
payment should not exceed one third of your monthly income.
But guess what? Because you are greedy and want to “live the
dream” and they are greedy and want to “milk the cow”
- You inflate your income to increase the size and cost of the
house you can buy- an error.
- They do deals “no money down” etc., just to suck you in,
get their fees and commission and milk you for decades.
To worsen the greedy trends, they now say to themselves,

since I am expecting $250,000 from this guy over a 20year
period, I can't afford to wait. Let me sell the $250,000 expected
income over time for $150,000 cash now and move on. So they
sell to another who pays and increases the property value on
paper by saying “it is now worth $150,000 and I am expecting
more than $250,000 over time.
- They also sell to another and the deception cycle goes on.
- You also pull out equity from the house and surrender to
the new “value”. You enjoy the money now, they expect
more money from you and life goes on.
All these on a $40,000 property that is probably now worth

$80,000, even though, it has been stretched on paper to about
$180,000 by now.
Financial products called Derivatives (it means derived from)

were sold to individuals, groups, organizations and nations
with huge returns all tied to these paper value real estates that
have no real value close to that on ground. Greed breed greed
and greed grew to become a global monster.
- You were remortgaging, pulling out equity, living large

and buying more.
- They were revaluing on paper and stretching value

beyond reality and all this was based on two
assumptions:
* You will keep paying your monthly dues.
* The house will keep appreciating for real to meet

up with the stretched value on paper.
Then the bubble burst and the pack of lies, deception and greed
came tumbling down. I hope you get the message.
3. OIL PRICE AND WARS
From Kuwait to Iraq, Afghanistan to Syria, Iran to Libya etc.,

the world powers have been creating wars where there need
not be wars all in a bid to control oil in different regions. This
incessant war, sanctions and vandalisations has affected the
oil price globally and this has greatly affected the economic
dynamics of many nations due to the value oil holds in the
world, and this is another factor affecting this global trend
called Recession.
4. STOCKS AND FINANCIAL MANIPULATIONS
Like they did with real estate, so they did with stock and
financial product which were all motivated by greed as books
were cooked so corporate executives can collect huge cash
bonuses today for “ balloon and fake” figures on papers that
tomorrow will realise. Well, the tomorrow has finally come
and the realisation was a global realisation (recession). This
only pushed things back to reality where it should have been.
No wonder $250,000 houses now sell for as low as $50,000 on
auction. Banks and financial institutions have so manipulated
things to the extent that stocks that really had a five naira value
was cooked and manipulated to be valued at as much as forty
to seventy naira- Now, things are back to their real value.
Greed, greed, greed-beware of greed! Did I hear you say how

did they cook the book? Well, let me try and help you get this.
Let's say a bank is worth #200m and wants to recapitalize to

#500m and then they go public to sell shares but here is the
problem; in order to claim “success” they loan out say #150m
of their cash to the public to use in buying their shares using
the share certifakes oh sorry, certificates as collateral. If you
remove 150 from 200 won't you have 50? Well what the greedy
bunch did was retaining the #200m in their books and still
adding the #150m as income. So #50m becomes #350m by
corporate “magic”
 They inflate their stocks value based on this deception.
 They got huge performance bonus based on the
deception.
 They rated their institutions as global players due to this
deception.
 Today many now suffer due to this deception.
How will you expect a local bank that has more adverts on
CNN than CNN itself to be faking it? Well, they did use the
global advert and global ratings to fool many and today here
we are.
5. THE CREATOR'S AGENDA
One other factor to note is the Creator's prophetic agenda, for

the world and it is simple. In these last days “darkness shall
cover the earth and great darkness the people”, “I will shake all
that can be shaken and only that which cannot be shaken will
remain”, “until the kingdom of this world becomes and bow to
my kingdom and my ways.”
This is not a religious book but except for the children of light,
things will get tougher. It is well. To survive and thrive, one
must be rightly informed and take the right steps and
precautions. I have seven prescriptions for this.
HOW TO SURVIVE AND THRIVE
1. PURSUE FINANCIAL INTELLIGENCE
What you know determines how far you go, and having
Financial Intelligence is the foundational key to surviving and
thriving. This book is all about Financial Intelligence, so just
keep learning and you will be safe.
2. RISE ABOVE WASTE
There are two ways to have money like we have seen earlier;
 Increase Your Income or
 Reduce Your Expenditure
Avoiding waste and excesses, and keeping the main thing is

vital for anyone to survive and thrive.
3. DEVELOP MULTIPLE STREAMS OF INCOME
Everything cannot go dry at the same time except one is jinxed.

And having diverse income sources makes one to survive and
thrive because if one income source is not flowing, the other
will.
4. LEVERAGE AND MAXIMIZE ALL OPPORTUNITIES
One man's problem is another's opportunity, and no matter

how bad things are, there are opportunities available therein.
One man's house being foreclosed is an opportunity for
another to buy it cheap at auction. One man's business going
bankrupt is an opportunity for another to buy the company
cheap or for people to buy the company's properties cheap at
auction. Look for and maximize all the opportunities around,
so you can survive and thrive.
5. EXPLORE RECESSION-PROOF ZONES
Remember the Michael Jackson's concert story I shared earlier

in this book? Well, you should. There are recession proof
zones. There are sectors and things that are not affected by
recession, and if you play within that zone or explore them,
you will be able to survive and even thrive.
When people face financial famines, they prioritize their

spending and the basic needs become the key areas of focus.
So, if you play in that sector, you are recession proof.
 No matter how poor people are they will eat.
 They will fight to have a roof over their heads.
 They will not walk naked but be clothed.
 They will transport themselves from place to place.
 They will pay for utilities and basic amenities.
 They will fight to pay their children's school fees etc.
If you are the one-selling the food;

- letting out the house;
- selling the cheap clothes;

- running the transportation;
- offering the utilities and amenities;
- owning the school;
You will be recession proof. There are many recession proof

zones I listed during my year 2009 encounter but I can't deal
with them all due to space constrain. You can order for my CD
“Becoming Recession Proof” for details.
6. ACTIVATE THE SUPERNATURAL
We have to revisit the supernatural again because it is key. If I

don't let you know that this alternative exists, I will also be
guilty of misinformation. There is a place for supernatural
supply and if you connect to the Creator in a covenant
relationship you can enjoy this and activate it to flow for you. I
know what it is to experience supernatural supply, and if you
make the Creator your source then no matter what, you will
survive and thrive because there is no recession with Him.
7. DON'T GIVE UP
The final prescription which actually under guards every

other thing is, don't give up. Tough times never last but tough
people do, and the only way the snail or tortoise makes
progress is by sticking their heads out. No matter the storm, no
matter the turbulence, keep weathering it and keep pressing
on because it's only a matter of time, you will survive and you
will thrive.
If you cannot fly, run
If you cannot run, walk

If you cannot walk, crawl
By all means just make sure you are making progress.
Enjoy the story of the king and his friend as we close this
chapter.
The story is told of a king in Africa who had a close friend with
whom he grew up. The friend had a habit of looking at every
situation that ever occurred in his life (positive or negative)
and remarking, "This is good!"
One day the king and his friend were out on a hunting
expedition. The friend would load and prepare the guns for
the king. In preparing one of the guns, the friend had
apparently done something wrong, for after taking the gun
from his friend, the king fired it and his thumb was blown off.
Examining the situation, the friend remarked as usual, "This is

good!"
To which the king replied, "No, this is not good!" and

proceeded to send his friend to jail.
About a year later, the king was hunting in a dangerous area

that he should have known to stay clear of. Cannibals captured
him and took him to their village. They tied his hands, stacked
some wood, set up a stake and bound him to it.
As they approached him to set fire to the wood, they noticed

that the king had a missing thumb. Being superstitious, they
never ate anyone who was less than whole. So after untying the
king, they sent him on his way.
As he returned home, he was reminded of the event that had

taken his thumb and felt remorse for his treatment of his
friend. He went immediately to the jail to speak with his friend,
"You were right," he said, "it was good that my thumb was
blown off." And he proceeded to tell the friend all that had just
happened." And said, I am very sorry for sending you to jail for
so long. It was bad for me to do this."
"No," his friend replied, "This is good!"
"What do you mean this is good? How could it be good that I

sent my friend to jail for a year?"
"If I had not been in jail, I would have been with you on that
journey and not alive here with you right now.”
CHAPTER EIGHTEEN
“One thousand good intentions are not as

powerful as one action”
No one will plan your life for you if you don't plan it yourself,
and if you fail to plan, you have already planned to fail because
it is only proper planning that prevents poor performance.
Everything being revealed in this book will not benefit you

fully if you don't make a commitment to utilize it and develop
a plan of action to work with.
One thousand good intentions is not as powerful as one action,

and until you give attention to your intention, the world will
not give you attention and your own world will also stand at
attention.
In 1997, I came to a place of frustration due to my financial

situation and I cried out for a change. It all began in 1993 but
came to a climax in 1997-1998. I realized that between 1993 and
1998 I was only desiring and longing for financial change but
not learning and doing what needs to be done. Then I went all
out to learn all I could about creating wealth. I developed a
plan and within five years I broke the power of poverty over
my life, and today I am financially free.
I believe in the power of planning for wealth creation, and I

want to end this module with what I call the five year plan for
wealth. I believe that everybody can create wealth in five years
if they hatch a plan and execute it based on all that this book
has revealed.
YEAR ONE
INFORMATION STAGE
When I began my journey to wealth, I read hundreds of books

on finance and wealth creation, read biographies, did
researches and studied the secrets and lives of wealthy people
all over the world, and of course, I was transformed in the
process.
If you are not informed, you will be deformed,
If you are not updated, you will be outdated,
If you are not inspired, you will expire,
If you are not in the know, you can't be in the flow.
Knowledge is the key to transformation and to experience any

true change, it is FIRST WITHIN, THEN WITHOUT. You must
change on the inside and create a new reality within you before
it can be created for real outside.
The first year of your five-year plan should be focused on

getting all the information you can get about money, finance,
business and wealth through books, seminars, training,
courses, workshops, DVDs etc. Get financial intelligence,
develop your skill, learn sales and marketing techniques, learn
branding, packaging, stock market etc. Learn all that this book
will cover and more.
YEAR TWO
THE ACTION YEAR
If you start with information, don't stop getting information,

be a learner for life but now, add action by this stage. If you
have really been informed in the first year, you will have
started developing savings and investment habits and traits.
You will have started identifying opportunities and realizing
your potentials and possibilities. Now is the time to start from
where you are and with what you have. Of course you can't
give any excuse at this stage if you have truly been informed.
Marketing on commission, network marketing, savings etc

can be used to leverage for wealth creation. All the vehicles of
wealth creation, places where rich people come from, rules of
money etc can now be used.
YEAR THREE
THE STRUCTURE AND SYSTEM YEAR
Now is the time to put structures and systems in place to grow

your wealth, opportunities and possibilities. If you have
started acting in year two and still learning and getting
informed, you will now have practical, real, hands-on
experience, and you now know better which area to focus on
primarily and which area can best produce for you. This third
year is then for establishing structures and systems. At this
stage, you will need to register and establish your own
company if not yet done, and put things in place like accounts,
a team etc., that will help you take your operation to the next
level so you can play on a bigger platform and increase your
reach and returns.
YEAR FOUR
THE EXPANSION YEAR
At this stage, all things being equal, you should be looking at

expanding your possibilities, applying multiple streams of
income to your business and investment. Duplicating your
structures and systems in other places and sectors, increases
your stake and reach in the market and expanding in every
possible way legally and health wise.
At this stage, you start expanding physically but also virtually,

using technology and the internet to spread your wings and
fly. None of the previous year's action should ever be
suspended at any time because they are all part of the chain of
events.
YEAR FIVE
THE FREEDOM YEAR
If you follow this five-year plan and really commit to it with all
you have, by the fifth year, you should have many things
working for you and yielding fruits and you should be free.
Being free does not mean you stop working or stop investing.
It only means what you have flowing is enough to sort you out,
but you keep moving on because:
 Wealth creation is not all about you and your needs but
about being empowered to impact your world.
 You have discovered the secret and your passion and you
love what you do because it is working.
As you follow your five-year plan, use the five fingers of the
Midas touch and change your story.
THE THUMB FINGER: develop a strength of character-

integrity.
THE INDEX FINGER: follow one course until successful-your

passion.
THE MIDDLE FINGER: Brand yourself-packaging.
THE RING FINGER: Build positive relationships-the dream

team.
THE LITTLE FINGER: Handle the little things that counts and
don't take things for granted-familiarity.
In your five-year plan journey, make sure you learn to read

and track trends like we said earlier in the last module, because
it will help you create free flow of money. Trends are like
waves, electric current or traffic; you either flow with or get
run over.
Let me remind you of and add more trends to note for you
here:
1. We now live in a world of BARGAINS and that's what
people are looking for, and there are diverse competitors
waiting to edge you out.
2. We now live in a world of COST EFFECTIVENESS and
people want more for less.
3. We now live in a world of SOCIAL NETWORKING AND

ONLINE SHOPPING and to ignore this trend and refuse
to join the flow will be a major error.
4. We now live in a world of HOME BUSINESS
OPPORTUNITIES and people don't have to leave home
now to work or make money.
5. We now live in a world of GLOBAL WARMING; GREEN
MOVEMENT AND PEACE TALKS and the evolution
will bring drastic changes to many things.
6. We now live in a world of TRAINING AND
EDUCATION, and people are doing all they can to be
trained, get financial education, and be better.
7. We now live in a world of EDUTAINMENT and fun,
humour and entertainment must be infused into many
things in today's world.
It's a new season. It's a new world. It's a new era.

 It's an era of sudden change due to the media, the internet,
technology etc.
 It's an era of individualism and people are more selfish
now and can access anything online from their homes.
 It's an era of transparency where you can't hide due to the
internet, and if you refuse to be transparent, you will be
exposed.
 It's an era of recommendation where word of mouth sells
you, and spreads your fame and fortune.
 It's an era of networks and you can't afford to operate
without a team.
 It's an era of consumer choice, and people now have more
choices so you have to be BETTER, CHEAPER, FASTER,

WISER etc.
 It's an era of collaboration where joint ventures and
partnership are the trends of the day.
Develop a plan, stick to your plan, and sooner than you think, I
will see you at the top.
THE POWER OF IMAGINATION
Two men, both seriously ill, occupied the same hospital room.
One man was allowed to sit up in his bed for an hour each
afternoon to help drain the fluid from his lungs. His bed was
next to the room’s only window. The other man had to spend
all his time flat on his back.
The men talked for hours on end. They spoke of their wives
and families, their homes, their jobs, their involvement in the
military service, where they had been on vacation.
Every afternoon when the man in the bed by the window could
sit up, he would pass the time by describing to his roommate
all the things he could see outside the window. The man in the
other bed began to live for those one-hour periods where his
world would be broadened and enlivened by all the activity
and color of the world outside.
The window overlooked a park with a lovely lake. Ducks and

swans played on the water while children sailed their model
boats. Young couples walking amidst flowers of every color
and a fine view of the city skyline could be seen in the distance.
As the man by the window described all this in exquisite detail,

the man on the other side of the room would close his eyes and
imagine the picturesque scene.
One warm afternoon the man by the window described a

parade passing by. Although the other man couldn't hear the
band - he could see it. In his mind's eye as the gentleman by the
window portrayed it with descriptive words.
Days and weeks passed. One morning, the nurse arrived to

bring water for their baths only to find the lifeless body of the
man by the window, who had died peacefully in his sleep. She
was saddened and called the hospital attendants to take the
body away.
As soon as it seemed appropriate, the other man asked if he

could be moved next to the window. The nurse was happy to
make the switch, and after making sure he was comfortable,
she left him alone.
Slowly, painfully, he propped himself up on one elbow to take

his first look at the real world outside. He strained to slowly
turn to look out the window beside the bed. It faced a blank
wall.
The man asked the nurse what could have compelled his
deceased roommate who had described such wonderful
things outside this window. The nurse responded that the man
was blind and could not even see the wall. She said, "Perhaps
he just wanted to encourage you.”
SECTION FOUR
THE ENTREPRENEURSHIP MODULE

The Golden Handcuff
How To Increase Your Value In The
Marketplace
Entrepreneurship 101
Understanding Business 101
How To Generate Business Ideas
How To Raise Capital For Your Business
How To Do Business Part-time And Succeed
Why Businesses Fail And The Way Out
How To Start And Run A Business
Foundation Stones: Feasibility Study And
Business Plan
Book Keeping
Marketing 101
Branding 101
Customer Service 101
Staffing Your Business
Franchising 101
Dangers Of Idleness
Business Ideas Catalogue
CHAPTER NINETEEN
“The price you refuse to pay today will be

paid tomorrow with interest”
Salary is slavery, and I believe that with the whole of my heart.

That is why I will forever talk people out of salary mentality to
income mentality. I have explained the “salary slavery” earlier
in this book, and given you a difference between salary and
income.
In this section on entrepreneurship, I will be focusing on how

to help you become an entrepreneur and successful business
person. This module will give you the blueprint you need to
build your own business and succeed in it.
I personally believe that no one should work for more than

fifteen years of their working life before having their own
business, or having other streams of income working for them.
Every wise person should have an exit strategy in place from
the first day they start working. If you do that and you develop
a plan on how to create other streams of income, it will help
you stay focused and serious, and help you maximize your life.
After fifteen years of your active working life, you should have
other streams working for you, and if you continue to work
after then, it won't be for salary or survival, but because you

love what you do and you will be secured and not afraid of
losing your job.
Do you know that even if you work for as long as you can and
get all the titles and perks, you still can't hand over your job or
position to your children because you don't own it?
The quality or beauty of the handcuff is useless as long as it is

tying you up, and a handcuff is a handcuff whether it is golden
or not.
Moving from salary to income; Job seeker to job creator;

Employee to employer etc is a step that everyone must take.
One question and argument that my critics always ask and
bring to the table is “Must everyone be a business man?”,
“What if one is not cut out for business?” and “if everybody is
doing business who will be working for them?”
You have read me state that paid employment is a vehicle for

wealth creation - though with limitations, and you have also
read me state that corporate executive is also a place that
produces wealthy people - also with limitations.
Whether it's paid employment or corporate executive level

with official house, official car, official trip etc., it all ends the
day you stop working, and all falls under earned income status
which is the lowest level to operate from, and I am just trying to
help you see better and more clearly.
 You can't hand it over to your children
 After you retire, you will want to start something on your
own. So why wait to be retired and too tired physically,
mentally, emotionally etc., to start something when you

can do it earlier?
I don't believe everybody must be a business man or start their

own business - definitely not, but I believe EVERYBODY
MUST BE AN INVESTOR AND HAVE MULTIPLE STREAMS
WORKING FOR THEM.
WHY YOU SHOULD MOVE FROM EMPLOYEE TO

EMPLOYER
1. It is not your employer's job to make you rich; it is your
responsibility. So in order to be rich, you should have a
plan to move from being an employee to being an
employer.
2. Being an employee pegs your financial and material
progress because someone else determines your salary
and your increase.
3. Being an employee is not secured, because it leaves you at
the mercy of your employer's favours.
4. Being an employee makes you get only enough money as
your employer decides which is mostly below your real
worth and value. It only takes you wanting to leave to
sometimes make them value you.
5. Being an employee keeps you under constant fear of
losing your job, offending your boss, losing your salary
etc.
6. Being an employee makes you exchange the most
valuable years of your life for “salary”.
7. Being an employee makes you become a leverage for your
employers to create wealth. They convert your Time,
Talent, Virtue, Knowledge, Skill, Energy, Influence,
Sweat, and Networks etc. to personal and corporate

wealth.
8. Being an employee makes your personal vision and
dream stay buried and subjected to the corporate vision
and mission.
9. Being an employee means someone else determines when
you wake up, when you get home, where you live or how
you live. To resume as expected, you either have to wake
early or relocate close to your office, and your salary
determines the level of life you live.
10. Being an employee keeps you and all your acquisitions
under monitor and suspicion. Every new thing you buy
will be looked at in a funny way as if you have stolen.
11. As an employee, your employer sees you as an overhead,
an item of expenditure and replaceable entity. Your
employers even have structures in place to replace you
after getting all they can from and through you. This is
called SUCCESSION PLANNING.
12. As an employee, you end up with pittance called
“retirement benefit” which hardly covers 20% of your
living expenses at old age.
It's time to wake up and strategize on how to run your own

business and provide for your own house now and forever.
THE BALANCED DIET
It is very important to draw a balance here because of

immature and unwise people who don't know how to rightly
apply truths. Almost everybody will start out as an employee,
and it is a vehicle on its own. Your faithfulness in this level both

to your boss and the establishment determines whether you
will ever get your own business started and successful.
Your time as an employee is not a waste. Use it to gather

experience and skill that prepares you to succeed on your own.
Your employer is not your enemy; so don't sow what you don't
want to reap in future. Remember, when you start your own
business, you will also have staff. WHAT YOU SOW IS WHAT
YOU REAP.
THINGS TO LEARN WHILE WORKING FOR OTHERS

WHICH WILL HELP YOU IN YOUR OWN BUSINESS
While working as an employee, pay attention and give it all it

takes, so that you can get these things into you:
1. LEARN HOW TO SELL YOURSELF, YOUR PRODUCT
AND SERVICES.
2. LEARN COMMUNICATION SKILLS BOTH WRITTEN
AND VERBAL.
3. LEARN HOW TO MANAGE PEOPLE.
4. LEARN HOW TO MANAGE MONEY AND CASH
FLOW.
5. LEARN HOW TO MANAGE TIME.
6. LEARN HOW TO MANAGE YOUR SELF AND YOUR
LIFE / HOME.
7. LEARN HOW TO MANAGE PROJECTS.
Starting and owning your own business is considered one of

the most powerful if not the most powerful vehicles of wealth
creation, and it ranks in the top five on my list next to real

estate, intellectual property and the capital market. Any rich or
wealthy individual you know sure has their own business,
because over 90% of the wealthy people do.
 It is one of the fastest routes to wealth.
 It has limitless possibilities and profits within the shortest
time.
 You can make in one deal or one month what takes others
years.
 You have freedom and control of your life and things.
 You spend first and pay tax on the rest, while others pay
tax first and spend the rest.
 It's a powerful vehicle that beats inflation any day, any
time.
 It validates your financial intelligence.
 You can hand it over to your children.
You become a business owner and entrepreneur by

developing skills, capabilities, capacity, competence etc. So as
you work, make sure you spend the time learning structures,
management strategies, and skills that will help you when you
finally enter your own.
Some people plan to start their own businesses when they

retire but fail to use their working years to gather the skills and
abilities required. That is why many retire, start businesses
and lose it all.
WHY DO YOU WORK?
I strongly believe you work to LEARN and not to EARN. If

earning is your reason for working, you will stay in the rat race
with golden handcuffs because you can't risk your earning by
stepping out into business, and leaving the known for the
unknown. But if learning is the reason you work, you long for
your exit from that rat race and graduation into the world of
entrepreneurship, LOVE YOUR JOB…but…
LOVE YOUR JOB BUT NEVER FALL IN LOVE WITH

YOUR GOLDEN HANDCUFF.
An interesting speech delivered by a CEO of a premier IT

company in India during an employee session with another IT
company in India. He is incidentally one of the top 50
influential people in Asia according to the latest Asia week
publication. He is also the new IT advisor to the Thai Prime
Minister.
Extract of Mr. Narayan Murthy's Speech during Mentor

Session:
LOVE YOUR JOB, BUT NEVER FALL IN LOVE WITH YOUR

COMPANY BECAUSE YOU NEVER KNOW WHEN
COMPANY STOPS LOVING YOU
- Narayan Murthy
I know people who work 12 hours a day, six days a week, or

more. Some people do so because of a work emergency where
the long hours are only temporary. Other people I know have
put in these hours for years. I don't know if they are working all
these hours, but I do know they are in the office this long.
Others put in long office hours because they are addicted to the
workplace. Whatever the reason for putting in overtime,

working long hours over the long term is harmful to the person
and to the organization.
There are things managers can do to change this for everyone's

benefit. Being in the office long hours, over long period of
times, makes way for potential errors. My colleagues who are
in the office long hours frequently make mistakes caused by
fatigue. Correcting these mistakes requires their time as well
as the time and energy of others. I have seen people work
Tuesday through Friday to correct mistakes made after 5PM
on Monday.
Another problem is that people who are in the office for long
hours are not pleasant company. They often complain about
other people (who aren't working as hard); they are irritable, or
cranky or even angry. Other people avoid them. Such behavior
poses problems where work goes much better when people
work together instead of avoiding one another.
As Managers, there are things we can do to help people leave

the office.
First and foremost is to set the example and go home ourselves.

I work with a manager who chides people for working long
hours. His words quickly lose their meaning when he sends
these chiding group emails with a time-stamp of 2am Sunday.
Second is to encourage people to put some balance in their

lives. For instance, here is a guideline I find helpful
1. Wake up, eat a good breakfast and go to work.
2. Work hard and smart for eight or nine hours.
3. Go home.
4. Read the books/comics, watch a funny movie, dig in the
dirt, play with your kids, etc.
5. Eat well and sleep well.
This is called re-creating. Doing Steps 1, 3, 4 and 5 enables 2.

Working regular hours and recreating daily are simple
concepts. They are hard for some of us because that requires
'personal change'. They are possible since we all have the
power to choose to do them. In considering the issue of
overtime, I am reminded of my oldest son.
When he was a toddler, if people were visiting the apartment,

he would not fall asleep no matter how long the visit, and no
matter what time of day it was.
He would fight off sleep until the visitors left, It was as if he

was afraid that he would miss something. Once our visitor's
left, he would go to sleep.
By this time, however, he was over tired and would scream

half the night with nightmares. He, my wife and I, all paid the
price for his fear of missing out.
Perhaps, some people put in such long hours because they

don't want to miss anything when they leave the office. The
trouble with this is that events will never stop happening. That
is life. Things happen 24 hours a day.
Allowing for little rest is not ultimately practical. So, take a

nap. Things will happen while you're asleep, but you will have
the energy to catch up when you are awake.
Hence, “LOVE YOUR JOB BUT NEVER FALL IN LOVE WITH

YOUR COMPANY”.
CHAPTER TWENTY
“A wise person works to learn and not to earn

but average people work to earn and not to
learn”
There is no security in job security in today's world because

with what is happening all over the world, you can't be sure
that the company or organization you work for will still be in
existence next month or next year.
 People come to work sometimes to discover there is no
work because the gates are closed or the company is
bankrupt.
 People come to work sometimes only to discover their
company has been bought over (ACQUISITION) or
merged with another (MERGERS) and they have been
downsized as the victim of mergers and acquisitions.
The world has become a global village and the internet is the
village square. So the world and the marketplace have become
more competitive because people can now apply for your job
from all over the world.
The global crisis has even made things worse, and when you
go for interview like I have seen when I interview people, it is
not strange to see people with foreign degrees and certificates

coming for the same job interview.
They are young, energetic, vibrant, exposed and qualified, yet

looking for job instead of creating one and they are the ones
you have to contend with at your “old age” by reason of
spending more years than necessary in school due to incessant
strikes and man-made delays in our country, especially.
In today's world, being 30-35years is the new old, and having

at least a masters degree is the new first degree because settling
for just B.SC is an error and a limitation. With these new
realities, it is vital for anyone who is willing to make a
difference and be impactful and valuable to do so by
increasing their value in the marketplace.
There are five major factors to increasing your value in the

marketplace, and you need to have all in place concurrently to
really, really, really be very valuable in today's marketplace.
1. CHARACTER
To be valuable and continue to increase your value in today's

marketplace, you need character and integrity. The revelations
of the years have shown that people of character and integrity
are very scarce even at the highest level of corporate
governance.
From corporate executives, to political leaders, to sports icon,

to spiritual leaders etc., the list is endless of men and women
who have been disgraced out of their positions of honour or
forced to resign due to character flaws and integrity problem.
If it is not moral integrity issue, it will be financial integrity

issue, ethical issues or otherwise. Genuine people with upright
character and flawless integrity are very scarce in today's
world. So being a person of character and integrity is a great
asset and leverage in today's marketplace and today's world in
general, and I can tell you that from experience. Few years ago,
my life hit a rock and I experienced the highest level of betrayal
you can ever imagine, yet I received a mandate to keep quiet
and not spread it or defend myself and for years till date, I have
watched my name and reputation dragged into the mud and I
see, hear, and read all manner of stuff being said about me in
the conventional and new media as people give comments and
opinion about what they know nothing about.
I have been severally advised and sometimes tempted myself

to speak out, spread things and release evidence to show
people the true picture, but I have always been constrained
never to fight back dirty because of my offsprings.
If you are a virgin and everyone believes you are a slut, do you
expose your nakedness to prove them wrong? Of course not!
In the last few years, one thing has become more clear and real
to me and that is the power of integrity, as I have seen time
revealing and exposing truth to people. Integrity has kept me
and I look around to see what I have lost with all the
mudslinging and character assassination and I found none,
because integrity has kept things going and growing all
around me and I am so grateful I kept quiet.
Build your character. Build your integrity and keep living

above board because it will spread and increase your value
over time. Who you are when no one is looking is more

important than who you are when everyone is looking because
your secret sins and the skeletons in your cupboard will be
exposed for all to see with time if you don't deal with them.
Build your character and not your reputation, because if you

have character and integrity no matter the damage people do
to your reputation. Your character will give you victory.
“SINS AND CHARACTER FLAWS WILL TAKE YOU

FARTHER THAN YOU WANT TO GO, KEEP YOU LONGER
THAN YOU ARE WILLING TO STAY AND COST YOU
MORE THAN YOU ARE WILLING TO PAY.”
Build your character and increase your value.
2. COMPETENCE
Character without competence is incomplete because it will

limit how far you go in the marketplace. Even though
character is needed in the marketplace, you must remember
it's a “MARKETPLACE” and not a charity or religion, so
results matter a lot too, and that is why competence is a key
factor to increasing your value.
“Commit things to faithful men who will now be able to teach

and raise others.”
Faithfulness and character comes before ability and

competence but is still incomplete and inadequate without it.
Competent people are dwindling fast in today's world due to
emerging trends and current realities some of which we have
already examined. People want something for nothing, they
want the easy way out, the get rich quick schemes, short cuts,
fast tracks, drive through and microwave mentality results.
Competence takes hard work, and the lazy man's approach to

life of today's majority makes competence valuable.
Have you noticed how incompetent and unemployable

today's graduates are, and how you have to spend loads of
money training and retraining them in finishing schools and
competence training?
 They can't speak good English.
 They can't write letters without mistake.
 They can't take or use initiative.
 They can't manage things on their own.
 They have to be told what to do and shown how to do it.
 They have to be micromanaged.
 They have high and big dreams, but small minds.
 They want big salaries with little or no inputs.
 They can't meet targets and produce results.
 They are too unserious in major aspects of life.
 They major on minor and minor on major.
 They have short attention span and less fruitful hours.
The list of woes is endless, and any employer will do anything

to keep and encourage competent staff when they find one.
Is it not amazing that head hunting has become a norm in

today's corporate world? And while some are submitting CVs
from place to place, those already in good positions and not
looking for jobs find themselves being invited and offered
other jobs because their competence and track records of

producing results is speaking for them.
You increase your competence when you give personal

development and skill development a premium position in
your life, and you subscribe to continuous learning.
If you do all you can without caring who gets the credit, you
will be busy doing all kinds of things that needs to be done and
increasing your competence over different areas instead of
playing corporate politics, before long you will be noticed and
get the credit you deserve.
Remember, “If you do more than you are being paid to do, it's
only a matter of time before you start being paid more than you
worked for.
3. CAPACITY
The size of your tank determines the water you can contain.
Your capacity determines how far you can go.
Character
Competence
Capacity?
If you have character and competence but you don't have

capacity, it is not enough.
Capacity is the ability to have multiple competences in many

valuable areas. So, you can multitask and be promoted to
become a leader and manager of others.
Today's world is a world of multitasking, multiple skills and

enlarged capacity to joggle many things together successfully.
Before now, when you were in senior management position,

you would have had all manner of aids working for you;
 A driver
 A personal assistant
 A secretary or administrator etc.
But in today's corporate world, that is no more the norm. It's in

politics that you can still find such expired, outdated and
wasteful practice with politicians still having advisers, special
advisers and adviser to advisers etc. all on tax payers' money.
As an executive today, you drive yourself; assist yourself with

typing, emails etc., instead of having four staff doing one thing
each. You now have one person doing four things because of
capacity.
 Keep growing
 Keep innovating
 Keep evolving
 Keep performing
Keep enlarging your capacity. A lot of people have found

themselves stagnant and not being promoted in their career
due to low capacity. Imagine a 10KVA generator carrying a
20KVA load, it will breakdown because it does not have the
required capacity for the load.
* You can dream all you want
* You can desire all you want
But if you don't have the capacity to carry the weight of the
dream it will crush you.
There is a weight of glory and for every level of authority you

desire to be promoted to, there are responsibilities tied to it.
For years I have taught leaders a major principle.
“Never delegate responsibilities without authority and never

give authority without responsibilities.”
Increase your character, competence, and capacity and see

your value soar in the marketplace.
4. COURAGE
The corporate world is a tough world and it's an ocean of

sharks. To be valuable and increase your value in the
marketplace, you must have courage and know how to
survive among sharks.
 Conquer tasks
 Execute projects
 Face challenges
 Outrun competitors
 Survive changing economic climate
 Swim on despite diverse government policies that limits
etc.
Courage is not the absence of fear, but it is:

>> Moving on despite your fears
>> Being the only one that knows you are afraid
Courage is part of the entrepreneurial spirit you need to step

out and run your own business, and you need to develop it
while you are still working. If you don't step out of the boat,
you will not walk on water, but you need a boat to step from.
Employers in today's world are no more looking for staffs to

hire; they are looking for entrepreneurs to hire and teammates
to bring on board. So you must be a person of great courage to
be valuable in today's marketplace. If you have character,
competence, capacity but lack the courage to use them or
exhibit them, then of what use will they be?
 A man of character needs courage to stay true to their
principle.
 A man of competence needs courage to go on despite
mockery.
 A man of capacity needs courage to take on all
responsibilities.
 A man of courage needs courage to do all the previous
three.
These things go hand in hand and you can't leave one for
another. Knowledge and understanding, experience and
exposure, character, competence and capacity all help build
courage. The snail and tortoise only makes progress when they
stick their necks out. Keep pressing on and stay courageous to
increase your value in the marketplace.
5. CULTURE
Call it brand. Call it ethics. Call it protocols. Call it experience.

It does not matter what you call it, just have it and be it!
Every organization and sector has their own unique culture,

ethics, protocol or brand and if you work within that sector or
organization, wisdom demands that you become cultural by

fitting into the culture to be valuable.
You can't find favour and goodwill if you fight or operate

contrary to the prevailing culture of where you work. You
can't be a subculture or a counterculture or else there will be
trouble.
Can you imagine enrolling in a school where they wear

uniforms, or working in an organization where members of
staff are expected to wear uniforms and then you refuse to
wear a uniform but still want to work there? It's not possible.
It's either you quit or choose to wear the uniform because the
only other option is for the whole organization to change their
uniform wearing policy because of you, but I doubt that.
To increase your value in the marketplace, you must be

cultured and that requires that you become versatile about
different sectors in the corporate and business world, and gain
deep knowledge of corporate culture and marketplace ethics
and protocol.
Be knowledgeable, flexible, adaptable and relevant in the

sector you operate in and the marketplace in general and you
will be fine. This is the last thing you need to develop but it's in
no way the least.
Your major goal should be to make an impact, make a

difference and be valuable in the marketplace.
MAKING A DIFFERENCE
A teacher in New York decided to honor each of her
seniors in High School by telling them the difference each of
them had made.

She called each student to the front of the class, one at a
time. First, she told each of them how they had made a
difference to her, and the class.
Then she presented each of them with a blue ribbon
imprinted with gold letters, which read, “Who I Am Makes a
Difference.”
Afterwards, the teacher decided to do a class project, to
see what kind of impact recognition would have on a
community.
She gave each student three more blue ribbons, and
instructed them to go out and spread this acknowledgement
ceremony. Then they were to follow up on the results, see who
honored whom, and report to the class in about a week.
One of the boys in the class went to a junior executive in a
nearby company, and honored him for helping him with his
career planning. He gave him a blue ribbon, and put it on his
shirt.
Then he gave him two extra ribbons and said, “We're
doing a class project on recognition, and we'd like for you to go
out, find someone to honor, and give them a blue ribbon.
Later that day, the junior executive went in to see his boss,
who had a reputation of being kind of a grouchy fellow. He
told him that he deeply admired him for being a creative
genius.
The boss seemed very surprised. The junior executive
asked him if he would accept the gift of the blue ribbon, and
give him permission to put it on him.
His boss said, “Well, sure.” The junior executive took one
of the blue ribbons and placed it right on his boss's jacket,
above his heart.
And then he asked, offering him the last ribbon, “Would

you take this extra ribbon, and pass it on by honoring
somebody else? The teenager who gave me these is doing a
school project, and we want to keep this ribbon ceremony
going and see how it affects people.”That night, the boss came
home and sat down with his 14-year-old son. He said, “The
most incredible thing happened to me today.”
“I was in my office, and one of my employees came in and
told me he admired me, and gave me a blue ribbon for being a
creative genius. Imagine! He thinks I am a creative genius!
Then he puts a blue ribbon on me that says, 'WHO I AM
MAKES A DIFFERENCE'.”
“He gave me an extra ribbon and asked me to find
somebody else to honor. As I was driving home tonight, I
started thinking about who I would honor with this ribbon,
and I thought about you. I want to honor you.”
“My days are hectic and when I come home, I don't pay a
lot of attention to you. I yell at you for not getting good grades
and for your messy bedroom. Somehow, tonight, I just wanted
to sit here and, well, just let you know that you do make a
difference to me.”
“Besides your mother, you are the most important person
in my life. You're a great kid, and I love you!”
The startled boy started to sob and sob, and he couldn't
stop crying. His whole body shook. He looked up at his father
and said through tears, “Dad, earlier tonight I sat in my room
and wrote a letter to you and Mom, explaining why I had took
my life, and I asked you to forgive me. I was going to commit
suicide tonight after you were asleep. I just didn't think that
you cared at all. The letter is upstairs. I don't think I'll need it
after all.”
His father walked upstairs and found a heartfelt letter full

of anguish and pain.
The boss went back to work a changed man. He was no
longer a grouch, but made sure to let all of his employees know
that they made a difference.
The junior executive helped many other young people
with career planning, one being the boss' son, and never forgot
to let them know that they made a difference in his life.
In addition, the young man and his classmates learned a
valuable lesson: “Who you are DOES make a difference”
CHAPTER TWENTY-ONE
“If you want to have uncommon result then

you must be ready to do the uncommon
things”
The word 'entrepreneur' was first coined by a French

economist known as Jean-Baptist Say and is defined in many
ways.
Entrepreneurship is the art of being an entrepreneur and it is

defined severally as:
 One who undertakes innovations, finance and business

acumen in an effort to transform innovation in economic
goods.
 A owner or manager of a business enterprise who makes

money through risk and initiative
 A person who is willing to help launch a new venture or

enterprise and accepts full responsibility for the outcome.
 One who undertakes an enterprise, especially a

contractor acting as an intermediary between capital and
labour.
 A person who starts or organises a business company,

especially one that involves risks.
Simply put, entrepreneurship is the art of stepping into and

operating in the business world as a value creator, offering
goods and services and solving people's problems.
I believe strongly in entrepreneurship as the key to:

 Poverty eradication
 Job creation
 Corruption eradication etc.
People steal money because they don't know how to create

wealth, and many people are jobless today because only few
people are starting businesses and creating jobs.
Are you an entrepreneur?
Do you have what it takes?
Do you have the entrepreneurial spirit?
Do you have the entrepreneurial mind? etc.
These are all questions you need to ask yourself, because I see
and hear a lot of people calling themselves entrepreneur and
being far from the definition of one. Entrepreneurship is a
serious matter that should not be trivialized or entered into
unprepared or else you will be frustrated out.
This chapter will help you develop the entrepreneural mind,

spirit and skills.
WHY DO YOU WANT TO BE AN ENTREPRENEUR?

1. If you want to become an entrepreneur just to make
money, then don't, because you will be frustrated out
while the business is being built to break even.
2. If you want to become an entrepreneur just because you
don't want to take orders from people, don't, because you

will still take orders from your customers when you
become a business owner.
3. If you want to be an entrepreneur just because you think it
will be fun, then don't, because it's not fun my friend. It
takes a lot of hard work, smart work, risk taking and
uncertainties, all of which can take fun out of life.
4. If you want to be an entrepreneur just because your
family is pestering you, then don't, because pressure can
take you in but can't make you succeed and keep you in.
5. If you want to be an entrepreneur, just because you think
you have a powerful idea, then don't, because starting
and succeeding in business is more than just having a
good idea.
6. If you want to be an entrepreneur just because you are
bored of working for others, don't. Rest, holiday and
change can help you cure your boredom but not the
burden of entrepreneurship.
7. If you want to be an entrepreneur just because you want
to escape the insecurity and risk of salaried job, then
don't, because business itself is spelt RISK.
8. If you want to be an entrepreneur just because you are
interested in business, please don't. Business success
requires more than just interest, it takes more than that.
9. If you don't have the capacity for business, don't do it.
10. If you can't deal with confusion and lack of structure you
will encounter with people you deal with, don't.
Like we have seen earlier, there are skills you need to develop
as an employee before you become an employer and they are
very key. Apart from developing those seven skills, there are
some questions you also need to answer.
20 QUESTIONS TO ANSWER BEFORE GOING INTO

BUSINESS
1. How organized are you?
* To succeed as an entrepreneur, you need to be really
organized in your life and acts
2. Do you have a competitive spirit?
* To succeed as an entrepreneur, you need to know how to
compete with others in your market.
3. Are you a risk taker or a risk dodger?
* To succeed as an entrepreneur you need to know how to take
informed and calculated risks.
4. What experiences or skills have you gained that will help
you in business?
* To succeed as an entrepreneur, you need to hone your skills
and use it as a leverage.
5. Are you in good health?
* Health is wealth and you can't build and succeed as an
entrepreneur if you are sick.
6. Can you lead and manage people?
* It's all about people as an entrepreneur, and your people skill
must be top notch.
7. Do you have a high energy level or get tired easily after 2-
3hrs?
* You may be in meeting for hours on end, and to be an
entrepreneur requires that.
8. Are you self-confident? Can you go on when things go
wrong?
* Things will not always go your way and people will not
always act in your favour, but as an entrepreneur, you have to
believe in yourself and keep moving.
9. Are you ready to make short-term sacrifices for long-term
benefits?
* Today is the womb that births tomorrow and as an
entrepreneur, you have to be ready to pay a great price today to
birth your tomorrow.
10. Can you delay gratification and postpone pleasure?
* You can either enjoy pleasure today and pressure tomorrow,
or pressure today and pleasure tomorrow, and that is one choice
an entrepreneur has to make.
11. Is your spouse supportive of your business dream?
* To go out and battle competitors and still come home to battle
is not what anyone should enroll for. So getting spousal support
is vital for any entrepreneur.
12. Can you make others see the benefit of what you do?
* Selling and marketing skills are key to becoming a successful
entrepreneur.
13. Do you have a natural flair for business?
* Is dong business a passion or a struggle for you? You need to
settle it.
14. Do you enjoy mixing with people?
* Business is all about people and if you have poor people skill,
you need to work on it.
15. Have you conceived or developed a winning business
idea, product or service?
* You need a plan to make it as an entrepreneur instead of

guesswork.
16. Are you enthusiastic about your dream?
* You need to be passionate about your dream more than any
other person.
17. Do you have the resources (spiritual, mental, physical,
financial, human etc) to make it?
* To succeed as an entrepreneur you need to harness all
resources at your disposal and leverage on them.
18. Do you have investment mentality?
* You can't win financially without investment mentality.
19. Do you have financial intelligence?
* Doing business without financial intelligence is a recipe for
failure.
20. Do you have a plan and a goal in place?
* You need a goal to aim for. That keeps you motivated and
inspired.
Someone once made a statement in one of my weekend

seminars on wealth creation where I spoke on
entrepreneurship: “You are motivating us to step out into the
world of entrepreneurship yet somehow discouraging us with
all these questions we need to answer.”
To which I replied “It is called balance and due diligence.” I

believe in balance because balance is the key of life, and any
form of extreme should be avoided. Yes, doing things on your
own is good but you need to do your due diligence and be sure
you are cut out for business and even if you are, you need to
plan ahead and launch out at the right time because timing is
key.
If you are not sure, please keep working and settle for
investments for other streams of income like real estate.
I am not trying to discourage anyone but it is vital I help you

realize what it takes and looks like before you leap.
Many are trapped in the rat race with golden handcuff because
they don't have the courage to step out. The “illusion” of job
security and regular salary keeps them trapped even though
they have all it takes.
TEN EXCUSES PEOPLE GIVE FOR NOT BECOMING

ENTREPRENEURS
1. I DON'T HAVE MONEY
Ask your boss how much they spent to start the business you
are presently working for or have ever worked for, and you
will realize that starting your own business is not all about
having money. People have started business with little or no
money all over the world and have made success of it. You can
start from where you are with what you have and make a
success of it.
2. I CAN'T QUIT MY JOB BECAUSE I HAVE A FAMILY TO

CATER FOR
What if the job quits you?
What if you are sacked or laid off next week?
What if the company declares bankruptcy in five months? Etc.
No one is even saying you should quit your job to go and start a
business. You can actually start the business part-time first,
and sample the water to see how things go. If you start it by the
side and grow it gradually, it will help create a soft landing for
you when you finally quit your job. I will share with you how
to do business part-time and succeed in a later chapter in this

module.
3. I DON'T HAVE ANY CONTACT/CONNECTIONS
Do you have contact or connections with the person whose

product and services you have used and paid for, for years?
You buy clothes, shoes, food, groceries, pay for transport, and
buy fuel, go for shopping etc., and spend your money, yet you
don't have contact or connection with them than to spend your
money. Why do you think you need to have contacts or
connection for people to buy your products or patronize your
services? Stop focusing on what you don't have, and focus on
using what you have to achieve your dream. You already have
all you need and will meet whatever else you need on the way
when you move.
4. I AM NOT SMART ENOUGH
I don't want to believe that you think that of yourself, “not

smart enough.” How do you define smart and what makes you
think so low of yourself?
Are you alive? - Then you are smart.
Can you see? - Then you are smart.
Can you hear? - Then you are smart.
Can you smell? - Then you are smart.
Can you talk? - Then you are smart.
Can you walk? - Then you are smart.
Can you write? - Then you are smart.
Can you read? - Then you are smart.
If you are reading this book you are definitely smart enough to
make it happen.
5. I DON'T HAVE TIME, I AM TOO BUSY

- Busy doing what if I may ask?
- Busy running the rat race.
- Busy climbing the corporate ladder.
- Busy chasing shadows.
- Busy collecting salary.
- Busy growing old yet poor.
- Busy pursuing pension.
Busy using the most active part of your life for what?
You will never have time for what you don't create time for. So
if financial freedom is a priority for you, you will create time.
And come to think of it, how much time do you really need to
create wealth? If you have financial intelligence, two to five
hours per week on some good vehicles will sort you out.
6. I CAN'T FIND ANYONE WHO WANTS TO HELP ME
Excuses. Excuses. Excuses. Why do you think you need help

from people to start out on your own? Nobody will support
you at nothing. You must have something doing that will now
attract their support. Instead of waiting for somebody's help
before you act, think of what you can do on your own and by
yourself and start from there. Excuses have been universally
acknowledged as the trademark of failures, and I don't want
you to attract such label to yourself. Do what you can do on
your own first and see if it will not attract the support of others.
7. IT TAKES TOO LONG TO BUILD A BUSINESS
Which is better; to spend thirty years in the labour market and

end up with a meager pension or spend ten years building

your own business and be financially free for life?
The choice is yours, because I don't know of any meaningful or

enduring project or venture that does not take time to be built.
You took nine months in your mother's womb being built
before you came into the world; you spent years in school
being built before you joined the labour market. You are
spending time in that job, building your career; why not also
spend time to build a business and a legacy?
8. BUILDING A BUSINESS IS TOO RISKY FOR ME
Life itself is a risk and we take risks on a daily basis.

 Going to bed is a risk because you may never wake up.
 Going out is a risk because you can be involved in an
accident.
 Eating is a risk because you may choke on it.
 Going to work is a risk because you may be sacked.
 Collecting salary or making money is a risk because it can
be lost or stolen.
We take foolish risks on a daily basis, but don't realize it's a risk
but when it comes to doing business our risk phobia antenna is
activated.
RISK-KEY; risk is a key to success in life and the level of risk

you take determines how far you go. Building a business is
risky, just as working for salary is risky but it is better to take
calculated and informed risk than blind risks.
9. I DON'T LIKE DEALING WITH EMPLOYEES
Whether you start your own business or not, you are already
dealing with employees who are your colleagues at work apart
from having to deal with your employer-the boss.
It's so amazing to realize that when people give excuses, they

seem not to be thinking. I guess that's why it is called lame
excuses. Which is better; to deal with employees as colleagues
or to deal with them as their boss? Because dealing with
employees is a settled case and you can't run away from it.
10. I AM TOO OLD
Kentucky Fried Chicken popularly known as KFC was started

by colonel Sanders after he had retired from active duty. He
was over seventy years old when he started with his mother's
secret recipe. He never gave the excuse of being too old to start
and today KFC is a global chain and a global brand.
After the Madoff scam was uncovered, many people lost their
life savings and loads of retired elders had to go back to work.
CNN did a piece on a 92-year old Madoff's victim who has now
gone back to work in a flower shop and there are many like
him.
Don't wait for a life threatening experience to make you see

your “I am too old” as an excuse. The wisdom and experience
of your age can be developed into a product or service that can
still make a difference.
No matter your excuse, if you look around there will be people

who are in the same situation but a different result because
they choose not to give excuses. The ball is in your court.
CHAPTER TWENTY-TWO
“Until you give attention to your intention

the world will not give you attention, and
your world will stand at attention.”
Business, also known as enterprise or firm, is an organization

engaged in the trade of goods, services or both to consumers.
Simply put, anything you venture into or embark upon for the
purpose of offering product or services to people and making
profit is a business.
- Business is not a leisure.
- Business is not a game.
- Business is not a sport.
- Business is not an experiment.
- Business is not wrong.
Business involves products or services, people and profit. So if

it is not making profit, it's not fulfilling the purpose of a
business. There is a difference between business and charity.
Charity is a non-profit making venture, but business is for
profit making.
In all labour, there should be profiting either financially or

otherwise. So to be in business and not be making a profit over

a period of time is an unprofitable labour.
CLASSES OF BUSINESS
There are three different classes of business under which all

businesses fall.
1. NEGATIVE BUSINESSES
These are businesses that destroy people's lives and destroy

the society at large. Any product or service that is produced,
manufactured, distributed and sold that has negative effects
on people and places is a negative business, and one should
avoid such businesses. Armed robbers, assassins, drug
dealers, prostitutes, 419 etc., all claim to be in business but it's a
negative one.
2. POSITIVE BUSINESSES
These are the kinds of businesses we are talking about in this

context. These are business ventures that involve products and
services to meet people's needs and offer value to customers,
while also helping develop the world. There are countless
dimensions of positive businesses to go into, that negative
business should never be an option for anyone. All the skills
and effort used for negative business can be re-channeled for
positive purpose.
3. CHARITY OR KINGDOM BUSINESSES
These are also positive businesses or ventures, but they are

non-profit like churches, NGOs, foundations etc. They may
Understanding Business 101 307
also offer products or services but are not profit-making

ventures. No matter the type of business one does, it will fall
into one of these three categories, but like I said, our focus is
positive profit making businesses.
TYPES OF BUSINESSES
We have earlier examined fifteen channels of businesses and

the seven doorways into each channel, but let us look at the
types of businesses.
1. TRADING: This is a business that involves buying and

selling as a focus. You buy things and sell things; that
makes you a trader. You buy low and sell high with a
profit margin.
2. PRODUCTION BUSINESS: This is a business that

involves production and manufacturing of things for the
market. You produce and others distribute or sell for you
and the chain moves on.
3. VOCATIONAL BUSINESS: This is a business that is tied to

your vocation or career path like lawyers, doctors,
accountants etc. Like I said earlier in the book, there is a
difference between:
- Medical profession and medical business
- Law profession and law business
- Accounting profession and accounting business
One goes for salary while the other goes for income.
4. SERVICE BUSINESS: These are businesses that involve

offering services and not physical product. Here you use
your skills and ideas in exchange for money, e.g.
hairdressers, transporters, electricians, utility companies
etc.
5. SEASONAL BUSINESSES: This can be any of the above

but tied to a particular season and the success is
determined by the patronage during the season e.g.
Valentine, Christmas or Easter is a season.
Marriage, burial, childbirth etc is a season.
Winter, summer, rain, dry etc is a season.
Hosting of the World Cup, Olympics, or other big events
is a season.
There are general principles and strategies that guide and

determine the success of businesses in general and there are
also unique principles and strategies that guide specifically
each type of business.
We will examine them when we focus on how to build a

business later on in this module.
CHAPTER TWENTY-THREE
“The world has become a global village and

the internet is the village square.”
An old man lived alone in Idaho. He wanted to spade his

potato garden, but it was very hard work. His only son, Bubba,
who used to help him, was in prison. The old man wrote a
letter to his son and described his predicament.
Dear Bubba,
I am feeling pretty bad because it looks like I won't be able to

plant my potato garden this year. I'm just getting too old to be
digging up a garden plot. If you were here, all my troubles
would be over. I know you would dig the plot for me.
Love, Dad.
A few days later he received a letter from his son.
Dear Dad,
For heaven's sake, dad, don't dig up that garden, that's where I
buried the BODIES.
Love Bubba
At 4A.M. the next morning, F.B.I. agents and local police
showed up and dug up the entire area without finding any

bodies. They apologized to the old man and left. That same day
the old man received another letter from his son.
Dear Dad,
Go ahead and plant the potatoes now. That's the best I could do
under the circumstances.
Love Bubba.
Funny, but insightful, the young man did not find it very
difficult at all to generate an idea to solve his father's problem
even though it was a deceptive idea. As human being, we have
the unique potential of being able to generate ideas.
Ideas rule the world and if you look all around you, you will
realize that everything around you that makes life meaningful
and comfortable was all born out of ideas. Even you as a
person was once an idea in the creator's mind, then an idea in
your parents' minds, and now a reality in the world.
There are things that exist today but were impossibility

yesterday, and there are things that look impossible today but
will be a reality tomorrow.
- Yesterday's idea is today's reality.
- Today's idea is tomorrow's reality.
Ideas are so powerful but only those who take them serious
enough to act on them get the benefit. You may just be one idea
away from your breakthrough.
People have money sometimes but don't know what to do

because they lack ideas. There are four sets of people when it
comes to ideas and money;

- Those who have ideas without money
- Those who have money without ideas
- Those who have ideas and have money
- Those who have no money and no idea.
Which category do you belong to? In this chapter, as a follow-

up to the last one, I want to show you how to generate business
ideas.
1. TAKE AN EXISTING PRODUCT, ADD VALUE OR

ADDITIONAL BENEFIT TO IT AND OFFER IT AT THE
OLD PRICE OR CHEAPER
This is a very good way to generate a business idea because

even though it is an existing product, you have added value
and benefit to change the dynamics and selling it at the same
old price or cheaper gives you a strong market penetration.
This was the principle at the heart of the Japanese takeover of
the global car market, stylish automobile with electronic
gadgets but cheap.
The sachet water business in Nigeria also came out of this basic
principle, we used to buy water in cups from buckets, and now
the packaging and health protection became the added value
but still at the same price, and it boomed and became a money-
making industry.
2. TAKE AN ORDINARY PRODUCT, STRIP IT TO ITS

BASICS AND OFFER THE SUBSTANCE OF IT AT A
BASIC OR CHEAPER PRICE
Have you ever bought an expensive item and you kept

unwrapping it only to discover the real product is so small
compared to the packaging that you still have to throw away;
how did you feel? If they had offered you the product cheaper
without the packaging, you will probably have preferred it.
How many times have you entered a flight without eating on
the flight or watching movies? Many airlines now sell cheap
tickets and you buy food if you want.
3. ADD OR REMOVE PACKAGING FROM A PRODUCT

OR SERVICE
Phil Knight, founder and chairman of Nike shoes took a simple

pair of old fashioned running shoes and added flash to it.
Shoes with inflammable pumps named after top basketball
stars etc and it exploded in sales. Steven Nichols on the other
hand, focused on “sensible shoes” for K Swiss. No
inflammable running shoes, no liquid filled basketball
sneakers or shoes that glow in the night, no hype, no tech. Just
plain old sensible shoes and the revenue soared. Whichever
way, this idea generation strategy works.
4. PACKAGE A “SOMETHING MADE EASY”
Before now, having a pounded yam meal was a major issue

because of the stress of preparing it. You have to peel and cut
the yam, you boil the yam, then you start pounding and it takes
an average of 90minutes to go through the process and eat a
pounded yam. Then came pounded yam made easy by
Poundo Yam Flour and 90minutes has been reduced to
20minutes by one product. To have a cup of tea, you need the
tea, then sugar, then milk, but now we have many tea made
easy in “3-in-1” sachets and products that contained

everything you need. Just add water and it's ready. Think of
what you too can make easy.
5. ADD SPEED OF DELIVERY TO A BASIC PRODUCT OR

SERVICE
Can you still remember the days of old generation banks in this
country, when going to bank was a whole day job due to the
manual and analog way they operated? The queues are long;
you take tally number and wait for hours before being
attended to. Sometimes you go early to take your tally number,
go and do other things, then come back later on. Then came the
new generation banks with speed by technology and
innovation, and they cornered the market. Instead of
complaining about things being slow, think of how to speed it
up. The drive-through strategies of many fast food restaurants
are built on this principle. Offering fast food instead of a-la-
ca'ta, the Mac brothers had an idea of cheap food and fast
service for those in a hurry, so was born MacDonald's. Rally
Inc caught onto the idea and segmented the idea for those in
greater hurry, so, they serve cheap burgers exclusively to
motorist through drive-through windows.
6. USE DESIGN AND PACKAGING TO ENHANCE A

BASIC APPLIANCE OR PRODUCT
Shoes are shoes but when you see some shoes you see how
design and packaging has been used to enhance shoes and
create attraction and market pull.
* Shoes with lights.
* Shoes with sounds.
* Shoes with sparkling colours etc.
Ordinary face caps and t-shirts become special when designs

and packaging are used to enhance them, and all of a sudden it
becomes a vogue, a trend and a brand.
7. USE DESIGN TO REDUCE STRESS FROM LIFE
Wrist watches stopped being alarm clocks with the

introduction of Swatch. It was simply wearable art. For the
first time, man was able to poke fun at time and love every
minute of it. Swatch was marketed as a fashion accessory, not a
functional timepiece. Almost every year or few months, a new
Swatch collection is launched.
Today, there are beds that give you feelings of 8hours sleep just
after 30minutes. There are vitamins that you take that replace
having to eat three times a day. There are all manner of
mattresses and pillows all designed to relieve stress.
8. GENERALIZE A HOARDED TECHNOLOGY OR IDEA
Apple computer Inc. hoarded its “windows” technology and

would not license it to clone makers. The windows technology
makes it easy to switch between one computer application and
another and makes computing easy with its scroll down
menus. Then enters Bill Gates; he designed a windows based
application for IBM compatible computers and mass licensed
it to other computer makers. His company, Microsoft, became
a dominant force in the market and Bill became one of the
richest men in the world. Apple had to have a rethink after
that. Teach people what you know for a fee and sell the ideas
and knowledge you have as product e.g.
* Learn soap making

* Learn candle making
* Learn French language etc.
Generalize it and it becomes a product or service for you.
9. OFFER BETTER VALUE BY COMBINING ATTRIBUTES
Packard Bell Electronics Inc. years ago brought out a line of

computers packed with cable ready TV, answering machine,
fax, stereo radio etc at an unbelievable bargain price.
Seiko message watch will give you the stock market index,
sports scores and weather report.
Apple product especially the iPad is a combination of many

things in one. Same with many of today's mobile handsets;
they have clocks, diaries, calendars, calculators, organizers,
cameras, address books, music players, videos etc., all in one
product. And come to think of it, Coca Cola is basically
carbonated water combined with sugar, citric acid, flavouring
etc and imaginative marketing.
10. LOOK FOR A NEED AND FILL IT
If you need something and you can't find it or somebody is not

doing it well, fill the gap by meeting the need. The marketplace
today is filled with all kinds of products that came as a result of
people seeing needs and deciding to meet those needs. My
training/seminar company, my media company and even the
publishing company are all built on this basic principle of
meeting needs e.g. I realized that even though many people
organise all kinds of seminars, it was not affordable to the
majority and many of the audio products on success, finance,

personal development, and wealth creation in the country
were from foreign speakers. I decided to package free
seminars for the untapped market and began to produce audio
and video product into the market, it caught on like wild fire
and today many have copied the idea.
11. SOLVE PROBLEMS FOR PEOPLE
The world is filled with over seven billion people who all have
problems, some general, and some specific. There are different
problems on ground that need attention and solution, and
ideas can be generated along that line. Losing weight and
staying in shape is a problem for millions of people all over the
world and an entire industry has been built around solving
that problem. Learning other languages is a problem for
millions. Another industry has emerged to solve that problem.
Stress was a problem and many needed to relax and laugh,
then came comedy to help with stress and boredom, and
another industry is born. Money hides in problems and
anywhere you see problems, solving it is always a good idea.
12. BRING OUT INSPIRATIONAL PRODUCTS
The difficult times we are in have made mess of economic

theories and many financial “experts” are confused. Man is
today looking beyond himself for hope, comfort and
encouragement. Nations are in dire straits and the days are
perilous. Necessity they say, is the mother of invention, but I
say the creator is the source and origin of all inventions and
inspiration flows from him. Any product that stands for well
proven and time honoured values will strike a chord in man.
Inspirations are downloaded on a consistent basis from the

creator and those who are sensitive will capture it, act on it and
produce inspirational products and services.
PICKING THE IDEA THAT FITS YOU
There are all kinds of ideas that floats in the air and in your
head, picking the one that fits you is therefore very vital
because you cannot do everything or pursue every idea.
Let this guide you.
1. Check Your Background, Experience And Acquired

Skills.
Do a SWOT analysis on yourself to discover your

strength, weaknesses, opportunities and threats. Have a
time, thinking for insight by hindsight for foresight. And
remember you cannot succeed in what you are not gifted,
talented, anointed or trained for.
2. Choose What You Enjoy Doing
What you call your pet idea or hobby is a pointer to where

your real passion is and you should choose ideas that fit
into that flow because then you will be making money
doing what you love and pursuing your passion, and that
is an amazing way to live your life instead of spending
years or decades doing what you don't love.
3. Choose A Need That People Can't Do Without
Operating within the basic need of man sectors is a

wining idea any day, anytime, anywhere.
Food- people will always eat no matter what.
Clothing- people will always need to cloth themselves in

life.
Shelter- people will always need a shelter over their

heads.
Security- people will always need security for life and

property etc.
I have given you 15 channels and 7 doorways into each

channel earlier. 15 X 7 = 105. Your options are now wider.
4. Pick Ideas Relevant To Buoyant Sector Of The Economy

And Avoid Distressed Sector
Can you imagine a man importing a container load of

Olympia typewriter or going into fax machine business in
today's world. Of course failure is inevitable. So also is
anyone who goes into distressed sector of the economy. It
will be like joining a bus when it is arriving at its final
destination.
5. Consider Import And Export
Importation of things into the country is a viable idea

option any day while exportation is the same. All you
need is to do your research, market survey and business
plan very well before you embark on either.
Lets' move on and deal with a very vital aspect of

entrepreneurship-Raising Capital.
CHAPTER TWENTY-FOUR
“A tree does not make a forest but every forest

begins with a tree.”
Capital! Capital! Capital! “How do I raise capital for my

business idea or how do I raise more capital?” Are regular
questions in my seminars all over the world. People tend to
think that money is the capital they need and so they keep
looking for “money” when they most often already have what
they need.
WHAT IS CAPITAL?
Anything required of you to start, expand, diversify or

consolidate your business venture is called a capital in my
dictionary, and it does not necessarily have to be money. The
creator created the whole world without money, so he must
have possessed some other forms of capital. There are different
types of capital I have identified that one needs, and they are
all very important.
Idea Capital - Money without idea is still incomplete.
Integrity Capital - Money without integrity is still incomplete.
Experience Capital - Money without experience is still incomplete.
Spiritual Capital - Money without spiritual power is still

incomplete.
Emotional Capital - Money without emotional strength is still
incomplete.
Material Capital - Money without right material is still incomplete.
Human Capital - Money without right personnel is still
incomplete.
Relational Capital - Money without good will and networks is still
incomplete.
Physical Capital - Money without sound health is still incomplete.
Financial Capital - Money, which is also important but not
exclusive.
Even though money is important, millions of people have

started business with little or no money at all, some started
with the idea, some leveraged on their integrity, experience, or
relationship. You don't need money to start a business, every
time you think you need money, your mind closes to other
possibilities. Remember things we have shared earlier about
what money really is and the principles “ALL YOU NEED IS
WHAT YOU NEED.”
You can start from where you are with what you have, and
grow to the highest height because the destiny of your
business is not determined by the size of capital you start with.
I have seen people start with lots of money and they still went
under, and I have seen people start with next to nothing and
they succeeded in their venture.
WHY DO YOU NEED CAPITAL?
Another question you need answers to after knowing what

you mean by capital and the kinds of capital you need is why
you need the capital. Knowing why you need the capital
matters a lot because it affects your approach and the response
you get. There are four major reasons why you may need
capital in business.
1. Startup Capital
You may need capital to start a business and that is called

a Startup Capital. This is sometimes challenging because
you have no track record yet, and you are taking a risky
plunge.
2. Expansion Capital
When you have started your business and you need to

expand to meet the needs of the growing customers or
buy machines and equipment to increase your output,
then the capital you need is called Expansion Capital.
3. Consolidation Capital
When your business has expanded and you want to bring

everything together and consolidate on all your different
aspects or areas of operation. Like building an
headquarters or factory to house all you do, then the
capital you need is called Consolidation Capital.
4. Diversification Capital
When your business begins to go national or global, and

you need to diversify into other markets or regions, when

you want to start other subsidiaries of your business
either for backward or forward integration, then the
capital you need is called Diversification Capital.
You may think this is grammar and all you need is money, but
that will be a myopic view because what a man that is
expanding can do and afford, a startup should never try.
Having laid this foundation, I want to now go into how to raise
financial capital for your business. If you have identified
financial capital as what you need and not other forms of
capital as earlier started, then there are few options to explore.
You can use either one or a combination of options to achieve

your goal, and you can use them for any dimension or type of
capital you are looking for.
TWENTY CAPITAL SOURCES
1. PERSONAL SAVING
You cannot go wrong with savings. If you have developed a

savings culture and practice the 30:70 principle, you will be
able to save towards starting your own business. Even if the
money you have saved is not enough, it would be easier for
you to get the support of others because you have shown
seriousness and commitment through your personal savings.
No one can believe in your dreams more than you, and if you
are not willing to invest in your dreams, why should others
do? When you approach people for financial help, they will
always ask you how much of the amount you need you
already have and when you say “Nothing”, they don't take
you serious enough to deserve help.
2. FAMILY AND FRIENDS
When you need money and your personal savings cannot do

the job, then your next option will be to turn to family and
friends. If you already have some of the money, it will really
help to gain their support. Look around you and come up with
names of the people in your family or among your friends that
you can meet for assistance towards your business dream.
Assuming you need a million, look for people in the following

categories:
10 people that can give you 100 thousand each = A million
Or the other way around
5 people that can you give 200 thousand each = A million
1 person that can give you the 1 million
If you don't have any family or friend that can assist you at all,
then you have a greater problem called relationship poverty.
3. MENTORS AND ANGEL INVESTORS
There are mentors and angel investors that are available to

invest in business as venture capitalists, high net worth
executives and corporate organizations are high on this list,
because they see potentials and opportunities and buy into it at
the onset. There are also some individuals who believe in
helping people achieve their dreams and they are willing and
able to become investors and venture capitalists for young
businesses or startups. Do you have mentors in your life that
believe in you enough to invest in your dreams? Are you
connected or know people that are connected to high net
worth executives or venture capitalists that you can approach?
Prepare a good business plan, arrange a meeting or fix an

appointment with them to share your business idea and seek
for their support, you never know what you can achieve until
you try, so try it first and you will be amazed at the
opportunities out there.
4. SELLING YOUR LIABILITIES/ ASSETS
We all have assets and liabilities in our homes that we can

exchange for money no matter how small. If you need capital,
then look inwards and find out the following:
Are there things you have that you can do without? make a
list.
Are there things you have that you can exchange for money? -
Make a list.
Are there things you have that are valuables? Make a list.
Are there things you have that you can sacrifice to start your
business? Make a list.
When you make a list of all these things, find out the market
value and if they can help your dream, which I believe will be
the case, then, sell them to invest in your dream business, and
when your business stabilizes you can always replace those
things.
5. PARTNERSHIP
Partnership with like-minded people to do business can be a

very powerful advantage if you get the right person to partner
with. Like I said earlier, there are four sets of people when it
comes to money and ideas, and one of them is those who have
IDEA WITHOUT MONEY. If you have idea without money,
you can partner with those who have the money. You bring
your idea, they bring the money.
A lot of people have money but don't have the time to go into
business on their own but they will be willing to partner with
genuine people. High net worth executives, retirees, Venture
Capitalist etc all fall into the category of people you can partner
with. Please do note that if you ever decide to go into
partnership, you must do the following:
 Have a legal contract in place;
 Have exit clauses in place;
 Be sure you flow, blend, get along or connect with the
person;
 Do your due diligence and spell out responsibilities,
authorities and expectations.
Though a lot of people run from partnerships, but if they do get

it right, it works.
6. GRANTS
I was speaking at a conference in Botswana some years back,

and one of the delegates saw me after the session to share her
challenge. She was qualified for a government grant that was
set up to help young people start up a business but she did not
know what kind of business to do.
I helped her out but could not help but wonder how ironic life
can be. Here is someone who has access to grant but did not
know what to do, and there are grants both locally and
internationally that you can access for start-up capital or
otherwise.
Different governments have different provisions, some other

humanitarian organizations also have grants in place. Some
are only for women, some for youth, some for specific
businesses or sectors etc. Go online and do a research on the
grant opportunities in your country and beyond.
7. COOPERATIVE AND THRIFT
One very old yet relevant way of raising capital is the

cooperative and thrift strategy. Our predecessors have used
this to leverage their financial journey in life. Joining a
cooperative society is very good because:
 It gives you access to network with others.
 It gives you access to opportunities and education.
 It gives you the discipline to save.
 It gives you access to loans at cheaper rate with less
stringent conditions.
 It gives you access to cooperative effort to wealth creation
and assets acquisition.
 It gives you access to grants, venture capital and angel
investor, which is only accessible in few cooperatives.
Getting a team together to join you in a monthly thrift

contribution is also a powerful yet easier way to access funds.
8. GRATUITY AND SEASONAL BENEFIT
We all have different seasons in our life when some benefits

come to us both in cash and kind, and if we are wise and
strategic about it, we can leverage them for capital.
 Christmas season
 Birthday season
 Anniversary season
 End of year bonus
 Profit sharing bonus
 Target/performance bonus etc.
These can all be annual opportunities to save money towards

your dream and at worst you use your gratuity to do that, but I
don't expect you to wait that long when other avenues can be
utilized. The unfortunate thing is that when people get special
bonuses, they don't see it as something to channel towards
savings, investments and wealth creation, but they use it to
acquire liabilities or waste it.
9. TRADE BY BARTER
It's amazing how easy it is for people to forget or discard

things. Do you know trade by barter still operates in today's
world? And you can use what you have to get what you want?
 I know of people who have gotten free office space in
exchange for their professional services.
 I know of people who have gotten cars, generators etc for
the same.
 I even know of a man who used a land to exchange for a

business.
Be creative, think outside the box, and you will be amazed at

what you can still do with trade by barter in today's world.
10. BANK FACILITIES:
There are a lot of facilities and products in the bank that you
can access for capital both for short-term and long-term
purposes.
 Overdraft
 Lease Finance
 Micro Finance
 Loans etc.
Many do not qualify for bank facilities due to their inability to

meet up with the five C's of credit that banks use to determine
who qualifies:
 Collateral, i.e. what you have as security against default.
 Climate, i.e. economic climate in your environment.
 Capacity to repay, i.e. your ability to pay back.
 Character, i.e. their fico score/credit score.
 Capital Injection from you, i.e. how much you are
investing yourself.
These are five factors used to rate you, but many don't even
know that. I have spoken about good debt and bad debt, but
NO DEBT is still better than GOOD DEBT, however, if you
choose to take a loan be sure you have done your accounting
very well.
I will advice that if you are just about to start a business, avoid
starting with loans because it may be too much load to bear
and may kill your business at infancy, however, for expansion
or consolidation, it's okay since you already know the strength
of the business.
11. INSURANCE PAY OFFS
There are lots of insurance products today that have

investment dimensions to them and they give returns
periodically to policy holders, some even pay you commission
for referrals. Whether it's annual payoffs or periodic like every
2 years or every 5 years, it can still help to raise funds. God
forbid, but sometimes crises can lead to insurance payoff that
will be a great leverage. But since one has no control over that,
it is only a probability.
I remember a minister friend in Atlanta whose church

basement pipe burst into the place they use for worship and
destroyed many things, by the time they got the insurance
money, he was surprised because it was even enough for them
to move to a bigger and better place. Like I said, that is just a
probability, wisdom demands that you live your life by
principles but give room for exceptions, and not the other way
round.
12. NGOS/NON PROFITS
There are Non Governmental Organizations (NGOs) and Non

Profit Organizations that are set up for the purpose of training
and empowering young aspiring entrepreneurs. They train
you and they give you financial assistance to start your
business if you have a good business plan. The internet is there
to help you do your research and fish out such opportunities

because they exist, trust me they do exist.
Are you aware of the “JGI” formula? J.G.I is an acronym for

“Just Google It”. The world has become a global village; the
internet is the village square; and Google is one of the read
maps. Whatever you need to know, Just Google It and it will
open up to you.
13. MERGERS AND ACQUISITIONS
Do you know you can acquire a whole company for next to

nothing to save it from going under? Do you know you can
merge with another company to get all you need to expand
and consolidate without having to spend money? Do you
know that for every business you want to start, there are
people in that business already that are looking for an escape
route?
If you do your homework, you can get someone who is already

in your intended business but wants to quit, and you can take
over the business and still pay him from the proceed of the
business over time without bringing in any money at all. I have
consulted for people and seen this done over and over again;
don't close your mind to possibilities because the possibilities
out there are many.
14. SELL THE IDEA

 People sell songs.
 People sell scripts.
 People sell manuscripts.
 People sell designs and patterns.
 People sell information.

 People sell business plan etc.
What is the idea you have that you want to build into a
business? Consider selling the idea to raise funds to execute
other ideas or even the same idea in a different market, sector,
or format. I am an author and I have been privileged to write
well over forty books with over thirty of them already
published both locally and internationally. I have had offers to
sell some of the manuscripts and could have done that for
some regions and still retain the right to publish it in other
regions. Don't fall in love with an idea too much to let it go if
need be: You can always receive and pursue other ideas when
the money comes.
15. START WITH THE IDEA
Ideas rule the world, and does not need money to do that,
because it can attract money and become money when
executed. Not all ideas require money to start, some just need
you to take action and then money flows. I have numerous
testimonials of people who have started with their idea
without money and they have made it. You don't need money
to start out in many fields; you just need talent, knowledge,
skill, idea, energy etc.
16. MARKETING FOR COMMISSION
Commission based sales and marketing is another way to raise

funds for your business. Today there are all kinds of internet
marketing opportunity you can explore in your spare time and
from the comfort of your home. Many companies also have
their warehouses filled with loads and they will gladly

welcome marketers and sales people who can help them
offload it on a commission basis. We have commissioned sales
agents in our organization that make money on a consistent
basis. Last year alone we had eleven people who became
millionaires through the commission we paid them. If you
know what to do, you can have opportunities like that no
matter where you reside.
17. SELLING SHARES
All over the world this has been the major way that big
corporations use to create wealth and raise capital. They can
do this via:
 Private placement: - selling your company shares to a
select group of investors to raise funds.
 Public offer: - Selling your company shares to the general
public to raise funds.
If you want to expand your thriving business
- selling shares will work.
If you want to consolidate your thriving business
If you want to diversify your thriving business
It can also work if you want to start, and you have a good
business plan with great potential to succeed, but you will
have to settle for a private placement at this stage.
18. CREATIVE FINANCE
I believe very strongly in thinking outside the box, and before

you ever discard an idea as impossible or unrealistic, at least
try it, and explore it first. There is no harm in trying and you
never know what you can achieve until you try. More so, it is
better to fail doing something than to succeed doing nothing.
Using other people's money is creative finance, and it only

requires you to be a person of integrity and credibility. People
can pay you upfront for a product or service and you use their
money to provide them what they need. You just need to be
creative and credible.
I have used creative finance in our real estate company for

years, and we have been able to move from estate one to estate
five as at this writing without using any of our own money. It is
doable.
19. SEEK COUNSEL/CONSULTANCY
Money is not the paper currency or cards you have in your

pocket or purse, at least you know that much now. So when
you need capital, one way to get it is by seeking counsel or
engaging a consultant who specializes in helping raise funds
or capital so they can help put you in the right direction.
 They can help you define what you really need.
 They can help you locate and enjoy unique opportunities.
 They can help you achieve your plan and goals.
Many look but only few people see, and counselors and
consultants can help you see.
20. POSITION YOURSELF FOR A MIRACLE
You should know by now that I believe in the supernatural,

and I consider it a miseducation not to inform you of this
possibility. I have employed supernatural supply and
provisions in different aspects of my life, and we have
testimonies of financial miracles in our group. I believe in
tithing (giving at least 10% of my income to the
creator/Charity).
I believe in sacrificial giving and sowing seeds of faith. Your

future is in your seed, and if what you have is not enough to
take care of your need, you sometimes need to just sow it as a
seed and position yourself for a miracle. I believe in miracle
and you should too.
The twenty ways to raise capital we have explored is definitely

not exhaustive, and you need to do more study and research
on each of them to better explore. Don't also forget that the
kind of capital you need will determine which of the channels
you explore.
I have seen this information help numerous people, our CD on

this topic is one of the bestsellers we have, and many have
come back with results.
CHAPTER TWENTY-FIVE
“Life is like riding a bicycle, to keep your

balance, you must keep moving.”
A lot of people desire to go into business but feel they don't

have the time, so they keep procrastinating and sometimes
settle to only start after they retire. Whatever business you
plan to go into can be done on a part-time basis and still be
successful, you only need to know how to do it.
I have seen part-time businesses become mega businesses just

because those involved knew what to do and how to manage
it. Wisdom demands that before you quit your paid
employment and launch out into business fully, you should
start out part-time and test the water before you plunge in
fully. Many out of zeal without knowledge and the delusion of
grandeur have left well paying jobs to launch businesses they
were not fully prepared for.
To be on the same page, let's clarify what a part-time business

really means in this context. Any business that takes more than
60% of your time and energy is not qualified to be called part
time but is already full time.
A PART-TIME BUSINESS IS ANY VENTURE THAT TAKES

ONLY 10-20% OF YOUR TIME AND ENERGY PER DAY,
WEEK OR MONTH.
A PART TIME BUSINESS IS ANY VENTURE THAT IS NOT

WHAT YOU DO OR FOCUS ON PRIMARILY, BUT ONLY
DOES BY THE SIDE AS A SECONDARY THING.
Doing business part time does not mean it will not succeed,
because I have seen part-time businesses that do well more
than some so called full time businesses.
TEN SUCCESS STRATEGIES
1. Draw Up A Realistic Plan Ahead
Before you go into any business, whether full time or part-

time, you need to have a realistic plan in place. Do your
research, market survey, feasibility study and business
plan. If you fail to plan, you have already planned to fail,
and it is proper preparation that prevents poor
performance, with a good, realistic plan in place, you can
now launch out.
2. Be Ready To Give The Business Quality Mind

Attention
You don't have to be physically present in the business

but the business has to be given quality mind attention -
MIND YOUR BUSINESS. Putting your mind where your
passion is helps things move smoothly. Hard work is not
enough without smart work. What you put your mind to
will do better than what you ignore; so you need to have
some specific time you give to thinking and strategizing
How To Do Business Part-Time And Succeed 337
about your business.
3. Sometimes It Is Best To Do It As A Part-time Or Joint

Venture
Depending on the nature of the business and the

peculiarity of your own schedule and other
responsibilities, you may want to do your part-time
business in partnership with someone that will manage
things on a full-time basis. The Joint Venture arrangement
may suit you best because the manager also has a stake in
the business and this will make him/her committed to
making it work. Don't forget some of the tips we shared
on partnership in the last chapter, they will also come in
handy if you do decide to do a Joint Venture.
4. Allow Your Staff To Have Stakes In The Business
Everybody is selfish to a certain degree, because the law

of self-preservation makes every human being to be
conscious of themselves and do everything they can to
preserve themselves. This is what activates the survival
instincts in many when needed. When the people that
work for you see themselves in the future because of the
picture and provision you make, they will be committed.
Why do you think people give 20-40 years of their life to a
company or organization? They see pension, gratuity and
benefit in the future.
* Equity Ownership
* Profit sharing
* Performance bonus
* Freedom of expression
This will go a long way in keeping the staff loyal, faithful

and committed.
5. Put Quality Control Measures In Place
Everyone has the tendency to be out of control when you

don't put control measures in place and set boundaries.
Don't just trust blindly or delegate blindly, set control
measures in place to control time, work and resources.
Time - Timesheets, movement register or charts etc.
Work - Job sheet, target charts, reports etc.
Resources - Cash flow audit, stocks monitoring, asset
files and monitors, internal control measures etc.
Have a staff handbook or ethics, protocol and policy
documents, etc, to guide the workforce. Even though you
are doing it part-time, you must not lose control.
6. Get Current Information About Your Field/industry
We live in a changing world and you have to stay current

to be current. If you try to use yesterday's information to
tackle today's challenge, you may hit a brick wall. Read
books, attend seminars, go for training, subscribe to
journals, manuals and magazines particular to your
industry.
My wife runs an event planning company and has

subscribed to some magazines about the industry both
locally and internationally, and you will be amazed at
how much information and tips that flow in every month
and they keep her current in the field. If you are not
updated, you will become outdated.
7. Create Seasons Of Full-time Attention
Even though it is a part-time business, you need to create

some seasons and time that you give full-time attention to
the business. Not just mind attention this time but
physical attention. Depending on the kind of work you do
primarily and the kind of business you run part- time,
you can do some of the following:
- Evening:
Going to your own business after closing from work.
- Weekends:
Using your weekends to focus on your business.
- Public Holidays or off days:
dedicating these times to your business.
- Annual Leave:
When on leave from work, you can focus on your business.
Think and do what works best for you. Just make sure you
make time for full time attention.
8. Delegate And Outsource Some Roles

If there are vital areas of the business you cannot find staff
to handle or don't have any clue about, then you can
outsource them to other companies.
You can outsource your Accounting and Book keeping.
You can outsource your Stocktaking and inventory
control.
You can outsource your storage, transportation, security

etc.
You can outsource your marketing, sales, publishing and
P.R.
You can outsource your tax and legal matters etc.
The list is endless but no matter what you need done,

there are companies out there you can outsource it to, you
just need to find them.
9. Don't Starve Or Overstuff The Business With Money
You need to apply wisdom and balance when it comes to

funding the business. In being too careful, you may end
up starving the business of money because you don't
want to be defrauded, and sometimes because you want
to see the business succeed you may also end up stuffing
it with too much money, loads, or inventory, and that
itself is also a problem. Make sure you balance things.
No matter the level of your part-time business, give

accounting and bookkeeping a priority and also do a
periodic or annual audit to be sure all is well and going
according to your plan. The books help you see the state
of things before they go wrong or out of hand.
10. Network Powerfully
To succeed in part-time business, make sure you network

powerfully with people in your field of business, other
entrepreneurs etc., and if you can, you should join some
associations and business groups' e.g.
>> Chamber of Commerce

>> Professional Bodies
>> Sector association etc.
You need to network accurately, powerfully, and

effectively, because it will greatly enhance your chance of
success. Remember your NETWORTH IS DETERMINED
BY YOUR NETWORK.
No matter your kind of business or the sector you operate in,

the ten strategies above will help you succeed, and I have
shared this with thousands of people in my seminars for years,
and we have success stories.
HOW TO TURN SEASONAL BUSINESS TO ALL YEAR

ROUND BUSINESS
A special season is a period when something extraordinary or

unique happens. There are annual seasons, periodic seasons
and unique seasons etc.
 Winter season
 Summer season
 Rainy season
 Dry season
 Easter season
 Muslim season
 Christmas season
 Independence season
 Valentine season etc.
If your business is tied to seasons, you need to know how to

manage things and be creative to stay in business. There are
some businesses that can only function for few months in a
year due to unique circumstances but for others, you can use
innovation to keep things moving in season and out of season.
1. Create Different Seasons Out Of The Year
You can create different seasons out of the year by being

creative and innovative with your products or service.
Out of the box thinking is needed to make it in any
business in today's world.
2. Offer Incentives For Off Season Purchases
You can do sales or offer discounts for purchases made at

off peak or off season periods to keep the customers
coming. Offering incentives will motivate some people to
patronize you and keep you in business.
3. Target Seasons In The Life Of Individuals
You can target seasons in the life of individuals to keep

your business moving. Birthdays, weddings,
anniversaries, burials, house warming, baby dedication
etc, are all seasons in people's lives that happen on a daily
basis all through the year.
4. Turn Landmarks Of Corporate Bodies Into Seasons
Corporate organizations like individuals also have

special seasons and landmark days or event; you can also
capitalize on that to keep your own business moving:
>> Corporate Events

>> Product launch
>> Company anniversary etc.
The opportunities are there, you only need to explore them.
5. Create Different Products For Different Seasons
If your product or service is seasonal, you can come up

with other product for other seasons and customize them
for that period. Instead of having one product or service,
you end up with other products and different customized
services.
You can win always, so get to work!

CHAPTER TWENTY-SIX
“Don't settle for less; those ahead of you

didn't settle and that's why they are ahead;
and those behind you need not settle for less
and that's why you should motivate them.”
Bankruptcy or failure is never the dream, hope or expectation

of any business person, but many, unfortunately end up there.
Over 80% of businesses fail in the first five years, and another
80% of the remaining 20% also fail in the next five years. So to
see a business that has survived ten years make it a unique
business with stories to tell and lessons to teach.
I have had my own share of failure in business, and I can tell

you from experience that it is not something anyone should
have to experience. When you hear of business success stories
or read reports and study charts of businesses, no one tells you
of challenges that can bring the business down; neither will the
charts show the bumps on the way:
 When sales go down;
 When trusted and reliable staff leave;
 When production is stopped due to a faulty machine;
 When there are national or local strikes that shut you
down;
 When the government policy or economic climate affects

you etc.
In this chapter, I am going to be dealing with:

 Why businesses fail.
 How to avoid bankruptcy.
 Warning signals to note.
 Tips for surviving the valleys and storms.
 How to come out successfully etc.
There is no business that fails overnight; it always takes time

and go through a process, but if you are adequately informed,
you will be well equipped not to fail. There are many reasons
why businesses fail, but due to space constraint; I want to deal
with twenty of them in this chapter.
TWENTY REASONS FOR FAILURE
1. Lack Of A Strong Vision, Purpose Or Passion
Why are you in business? Do you have a strong vision,

purpose or passion for being in business? This will go a
long way to affect how far you go because a lot of people
just go into business for many wrong reasons like we have
examined previously in this module. It takes a strong
vision to keep strategizing and moving on; it takes a
strong purpose to stay focused and avoid distraction; it
takes strong passion to pay the price and make the
sacrifices necessary for business success. If your reason
for being in business is not tenable but fickle and flimsy,
you will not be able to handle the responsibilities and face
the challenges.
2. Failure To Organize Little Details
Detail determines destiny, and big doors swings on small

hinges, there are little things that people take for granted
that can make a business fail. These little foxes can spoil
the whole vine, just like a hole in the ship can sink the
heavy ship if not blocked; little details can make a lot of
difference. Remember that years are made of seconds-
because it was seconds that became minutes that became
hours that became days that became weeks that became
months that became years. e.g., forgetting to lock the door
to the lion's cage, the lion got out, killed six people and led
to the closure of a multimillion dollar zoo. Little things
matter.
3. Lack of Loyalty
A disloyal employer or employee can kill a business.

Many businesses fail because an employee or groups of
employees are not loyal to the business, hence they
sabotage the business, defraud the company, divert
business and treat customers poorly. Many businesses
have gone belly up for this reason alone and that is why
great care must be taken during the hiring process for
staff and control measures should be put in place, to curb
excuses and avoid damage to the business.
I know a man whose business went under because he was

defrauded by his store keeper, they took stocks of cartons
in the warehouse without double checking the contents,
and the storekeeper went on leave and took off from there
only for them to discover later that the cartons in the
warehouse were empty cartons.
4. Misplacement
A lot of businesses fail because people are misplaced in

business, due to lack of proper research, due diligence
and preparation, people sometimes go into business that
does not fit their personality and skill set, or they employ
people to fill sensitive positions that they are not wired
for, and then things go wrong. If you are misplaced you
will be displaced, and like we have said few times earlier,
you cannot succeed in what you are not gifted, talented,
anointed or trained for. Don't put round pegs in square
hole when staffing your business and don't also put
yourself in a business or a sector where you don't fit into
or else you will attract failure and your business will go
under. Round peg must be in round hole and square peg
in square hole for business to go smoothly.
5. Lack of Personal Development
A lot of businesses fail because the business owners lack

self development. The world has become a global village
and information and continual education is key to
staying relevant. You must continually invest in your
personal development and the training of your team and
workforce. You have to be committed to continual
learning or else you will be evicted from business success.
>> Develop yourself.
>> Develop your team.
>> Develop your workforce.
>> Develop your business itself.
Learn new things, get current information and apply them

continually.
6. Lack Of Service, Connection, And Contacts

Who did you serve or learn from before going into that
business?
Who mentored you or who is mentoring you in business?
Who do you know (contacts) and who are you connected
to?
To succeed in business, you need mentors in your field

that you can learn and continue to learn from. You need to
join the right networks and associations in your sector to
get connected, stay connected and make contacts. I
remember the story of a lawyer that complained about
not getting assistance from senior lawyers in a bar
association meeting. An elderly, more experienced
lawyer, gave him his card and asked him to visit him the
next day. When he got there, the man held his hands and
they walked down the road to have lunch. This was
repeated everyday for one week and the young lawyer
was wondering what help the daily walk and lunch will
do for him because he was expecting referrals, but by the
next week his phone started ringing and clients started
calling. His association with the elderly lawyer has
brought him credibility and changed things for him.
Imagine what would have been if he had served with the
elderly lawyer before going solo.
7. Competition
Competition is good for business but has led to the

closure of many businesses because they have been
forced out of the market by competition.
>> Competition brings out the best in you
>> Competition attracts attention to your industry
>> Competition should be expected in business
Don't be afraid of competition. Don't say the market is too
crowded, and don't take competitions for granted,
because they can edge you out. Be creative and
innovative to win over competition.
 You can take over a segment of the market largely ignored
by others
 You can approach the same market with a different
strategy
No matter what, just realize that competition in business

is real, and they can make you fail. You cannot succeed in
business without spiritual power, so you must be ahead
of your competitors by drawing from the Creator's divine
power.
8. Lack Of Order
Where there is no order, there will be disorder and chaos.
As a business, there are rules of engagement and laws to
abide by. To ignore, disobey or flout those laws will lead
to failure.
 Statutory obligations like taxes, annual returns etc must
be in order so as not to run foul of the law and risk failure.
 Moral laws of integrity, equity, justice etc must be in

order, or else you face challenges that will bring you
down.
 Spiritual law of sowing and reaping, cause and effect, etc
must also be put in order.
 Staff obligation and obligation to customer must also be in
order.
When you do all you need to do in an orderly manner, you

will be okay, but if not, it can lead to failure.
9. Lack of Experience
Serving others before stepping out on your own is vital.
Submitting to mentoring in your area of business is vital.
Getting training and experience in whatever you want to

do is vital.
A lot of people fail in business because they have no

experience of how to do business, or are ignorant of the
trade secrets in the business they go into. Every business
has trade secrets and industry secrets that are not known
to just anyone, and you don't discover these secrets as a
surface operator. That is why mentors, serving others,
market research etc is not negotiable if you want to make
it in business.
Do you have a good experience of the business?
Do you know the trade secrets?
There are things people do in secret that makes them

shine in the open, and you need to know what they know
to shine the way they shine.
10. Poor Location
In real estate business, one thing we take serious is

location, location, location, location, but that is not
limited to real estate alone, because, if your business is
wrongly located, it can lead to failure.
In business, depending on your product or service,

customers should be able to easily locate you or else they
look for alternatives. In today's world if you don't have a
website, you are poorly located. You need a website
address to be relevant in today's world as the internet will
be the market of the 21st century.
Before going into business, find out who your target

customers are, find out where they are, and find out
where to locate yourself to reach them. A poor location
can kill your business faster than you think.
11. Unexpected Growth
How can unexpected growth kill a business? Because it is

UNEXPECTED. Unexpected growth is unprepared for
and so brings a business down if they cannot adjust fast to
catch up with the growth. Your rate of learning must be
greater than the rate of change in your world for you to
stay relevant, so also the level of preparation, capacity
and resources must be greater than the level of growth for
you to stay afloat.
If your space and production can only handle say 500

customers a week and you get 500 customers per day. The
number of disappointed customers will keep increasing
while those who come back will keep reducing, before
you know it, the business is closed because the news is
out that you cannot handle customers. Building
momentum in business is very vital, and to lose
momentum is terrible.
12. Insufficient Capital

Like unexpected growth, insufficient capital limits you
and incapacitates your business.
You need money to buy equipment but don't have - bad
You need money to rent equipment but don't have - bad
You need money to get raw materials to produce but don't
have - bad
You need money to advertise your product but don't have
- bad
You need money to pay suppliers but don't have - bad
You need money to build inventory but don't have - bad
You need money to pay salaries but don't have - bad
You need money to handle overheads but don't have -
bad
Business needs cash flow to stay afloat, and once funds

are not sufficient and it persists, it paralyses and kills the
business.
13. Over-Investment in Fixed Asset
I have seen people make this mistake over and over again
in their businesses; they invest all their cash on fixed

assets, and end up with nothing to produce their product
or run the business. They rent office space, furnish it, buy
generator etc and have an excellent office but now no
money to produce. What is the benefit of a factory with all
the state of the art equipment but no money to buy raw
material for production, or no money to do marketing
and publicity.
Cash flow is the lifeblood of any business, and like I said

earlier in this book, I have come to learn that lesson in
business. Our real estate business is an asset but millions
are tied down in the estates because the land is not liquid,
and if we don't have other businesses that produce cash
flow it can cause problem. You must be very wise in the
way you use your cash and manage your cash flow
because over-investment in fixed assets that cannot be
turned to cash easily or produce cash flow can sink you.
14. Personal Use of Business Fund
Are you in business for survival to have what to eat, or are

you in business to build something that will outlive you?
Lack of financial discipline and integrity on the part of the
business owner can spell doom for the business. To be a
good business person, you must separate yourself from
your business.
Your personal account must be separated from your

business account, and you should not use the business
funds for personal use to the detriment of your business. I
always advise business people to always reinvest their
business profit into the business until the business
stabilizes, so as to create a strong base for the business to

survive any challenge.
Don't eat up your future today due to immaturity and

wasteful spending. Delay gratification, separate yourself
from the business and watch the way you spend the
business funds. As big as Enron was, it could not survive
the fund mismanagement and so was Oceanic,
Intercontinental and many other Nigerian banks.
15. Low Sales And Lack Of Customers
Every business is in existence to make sales and make

money, and to do that, you need customers. If the
business therefore has low sales or lack customers, the
end is definitely near. You need customers, more
customers, repeat customers, regular customers, paying
customers, increased sales, profitable sales etc to break
even and stay in business.
When you hear the saying that “customer is king” or

“customer is always right” that is what they mean
because they matter to your survival in business, and
should therefore be treated right, and marketing and
sales should be a vital part of your business.
16. Lack of Publicity and Awareness

Good Product + Bad publicity = Bad sales
Bad Product + Good Publicity = Some Sales
Good Product + Good Publicity = Great Sales
No matter how good your product or service, if people are

not aware you exist, you will die in secret and never see
the light of day. Publicity is very vital to create the

awareness needed to attract customers and generate
sales. Any money you spend to create awareness and
publicize your product is not a waste.
Many businesses have gone under because they think

that just having a good product or service is all they need
and they learn too late after going under.
17. Poor Credit Management

To owe money and be unable to pay is trouble
To be owed money and be unable to retrieve it is trouble
To sell on credit without getting your money back is
trouble
To buy on credit without being able to pay is trouble
Poor credit management is major
If you owe, you must manage your cash flow well and
have your books in order so as to pay back promptly to
avoid being swallowed up by debt or interest payment. If
customer owes you, you must have a good debt recovery
system to avoid having a delinquent debtor list that will
end up as bad debt. Some companies are only rich on
paper, and when the chips are down, they sink because of
the amount of their funds tied down in bad debt.
18. Government Policy
Every business operates within a government controlled

environment, and whether it is Local, State or Federal
government, they do have effect and influence over any
business that operates within their territory. Government
policy can either limit a business or enable a business

depending on the way the pendulum swings. Whether it
is a privatization policy, or deregulation policy, or
importation policy, or taxation policy, etc., they all affect
your business.
Take the cashless society banking policy presently being

pushed by the Nigerian government. It affects every
business because we all are in business to make money
and this policy affects cash. The ban on importation killed
many businesses, and today they no longer exist, the
power policy that makes generator a necessity has also
killed many factories and industries because lack of
power has increased their production cost, and many
could not stay in business. One government policy can
cause premature death for any affected businesses. Ask
farmers in Zimbabwe.
19. Economic Climate
Economic climate is another reason why businesses fail. If

you operate a business in an environment of war, you will
definitely be affected. From Liberia to Somalia, Iraq to
Afghanistan, Syria to Libya, businesses suffer during
war, and if prolonged, businesses die. The global
economic climate, and the recession of the last few years
have also seen many businesses go belly up.
In the last few years we have seen many companies that

have existed for decades fail due to the global economic
climate. Today even entire nations in Europe are going
bankrupt due to the global economic climate. Ireland,
Greece etc have all now failed and seeking a bailout to

rescue their economies. Many companies today only exist
because they were bailed out by the government; but how
many businesses can be bailed out?
20. Death of The Founder
This is one reason many businesses fail all over the world,
and that is why we don't hear of many businesses after the
death of the founder. Most businesses don't survive the
death of the founders due to structural and succession
planning issues. When a business is built around a
personality, instead of system and structures being built
around the vision and the mission, there is trouble.
If you die today, can your business survive without you?

If you are not sure it will, then make necessary
adjustment, so you can be sure it will.
 Are you the only decision maker in your business?
 Are you the only one that knows the business you do?
 Are you the only one that can give approvals for funds?
 Are you the only one that knows the company policy?
The questions are endless but the truth is clear, the days of one
man businesses, lone ranger operations are over. You need to
surround yourself with the right team, empower them, and
put systems and structures in place for the business to operate
with or without you. That is the way to build a business that
will last. Succession planning is also something you need to
think of early in your business so that you can have a short and
long-term plan towards it.
Businesses come and businesses go, and these are twenty of

some of the reasons why they fail. As you observe them well
and guide against them, you will be guiding against
bankruptcy.
WARNING SIGNALS
When my children were younger and in elementary school,

they used to sing a nursery rhyme thus:
“Traffic light traffic light
You must obey the traffic light
RED
Red says “STOP” YELLOW
Yellow says “READY” and GREEN
Green says “GO”
Like the traffic light, life is full of warning signals, and if you
ignore a warning signal, you become a casualty of your
ignorance.
Businesses don't just fail overnight without giving signals, and

you have to be sensitive to the signals, because they may look
normal and still cause great damage. Having low sales is
normal for a while, but if it persists and continues to dwindle, it
can kill a business.
1. Acute Cash Shortages To Meet Short-Term Obligation
When you start having cash flow problems, and having

money to handle the daily running of the business is a
problem, then beware and proffer solution fast, or you
may be at risk of going belly up.
2. When You Start Using Overdraft Or Loans To Pay

Salaries
Salaries and wages are fixed cost for your business every
week or every month and when you start owing staff
salaries or borrowing money to pay salaries, “there is fire
on the mountain” and you need to act fast or go under.
3. Huge Delinquent Debtor List/ Bad Debt
When you have more money on paper than for real, and
all your debtors are not paying but becoming bad debt, it
is a warning signal and a cause for concern because you
cannot lose money and still stay profitable.
4. If After 4 - 5 Years You Have Not Become Profitable or

Broken Even
Over 80% of businesses fail in the first five years, and one
reason is because they did not break even and become
profitable but kept struggling until they died. If you do
things right and re-invest your profit to build your
business, all things being equal, you should break even
and be stabilized in 4-5 years, but if not, you may go
under because how long can one's business struggle for?
Definitely not forever.
5. When Trends And Policies Threaten The Future Of

Your Business
Technology has killed many businesses because they

became obsolete as new technologies emerged.
 Emails and telecommunication have made snail mail a
marginal operation.
 E-books and online resources are threatening book

publishing and sales.
 Digital cameras and digital photography have killed
conventional photography and cameras.
Kodak's inability to change fast with the digital trends pushed
it off the top of the market into a struggling global brand. Be
sensitive to know how trends and policies will affect the future
of your business.
DO NOT FAIL AND IF YOU DO, “FAIL FORWARD”
Failure gives you the opportunity to start again more

intelligently, and that seems to be the only good thing that can
come out of failure. The experience you have is always an
asset, and failure gives a certificate on “how not to do
business” the next time.
You are not really a failure until you give up and stop trying
because what we call failure is sometimes a part of the process
to success, but to give up and refuse to move on is a real failure
and a tragedy. Do not fail, and if you do, fail forward, get up,
try again, and keep moving on, because if you give up you
have a lot to lose:
1. The customers you already have.
2. The success potential of your business.
3. The respect and trust people have for you.
4. Self-worth and confidence in your ability.
5. The greatness that is already packaged in your
destiny etc.
TIPS AGAINST BANKRUPTCY

1. Find where things went wrong and make changes.
2. Gather new strength.
3. Pursue your dream vigorously (success is 10% inspiration
and 90% perspiration).
4. Identify what you are doing wrong and change.
5. Seek help and advice.
6. Build a network of positive people around you.
7. Constantly recharge your battery to avoid burnout.
8. Don't give up. Never!
If you cannot fly, run, if you cannot run, walk, if you
cannot walk, crawl; no matter what, just make sure you
are making progress.
HOW TO AVOID FAILING IN BUSINESS

1. Start with a strong capital base (start small, start
prepared, start good, start informed and start free of
loans).
2. Avoid financial waste and mismanagement.
3. Avoid credit sales as much as possible.
4. Innovate constantly.
5. Build a solid foundation of good, quality, product and
service.
6. Avoid deceit and sharp practices.
7. Don't over delegate to employees.
8. Make the Creator your chairman.
NB: - Avoid all the reasons why businesses fail and you
will be fine.
CHAPTER TWENTY-SEVEN
“If you aim at nothing, you will hit it all the time”
Starting and running your own business need not be like

rocket science. This book is aimed at giving you the blueprint
to become a successful entrepreneur, and that is why every
possible area of business and wealth creation is being covered.
The secret to starting a business without stress is very simple.
− Start small
− Start prepared
− Start good
− Start informed
− Start free of loans
Let's look at a more comprehensive list.
30 TIPS FOR BUSINESS START UP

1. Evaluate yourself with the questions on entrepreneurship
we have earlier examined in this module to ascertain
what you are good at, and not necessarily what you
studied in school. Follow your passion because you
cannot succeed in what you are not gifted, talented,
anointed or trained for.
2. Choose the right kind of business, because like we said

there are different classes and types of business. Negative
business is never an option, and it is not all types of
business that fit you.
3. Choose the business you understand very well, because
like we have said over and over again, you need to have
what it takes to succeed.
4. Make sure you understand the market or sector you go
into very well, because every industry has its own secrets
and only those who know the secret of the trade wins.
5. Have a clear picture of what you really want to achieve;
and having a good business plan in place will help you do
that.
6. Carry out a feasibility study to identify challenges and
competition in advance.
7. Proffer solution in advance for all possible challenges.
8. Submit yourself to a process of mentoring and gathering
of experience.
9. Choose a good and suitable location.
10. Choose and hire professionals to manage things for you.
11. Have a strong financial and administrative control.
12. Avoid waste and leakages.
13. Ensure close supervision of the business.
14. Constantly research the market to ensure you stay
relevant in products and pricing.
15. Learn from your past and other people's past by reading
biographies, autobiographies, success stories and failure
stories.
16. Avoid over-investment in fixed assets and spending

money on office space, furnishings and liabilities instead
of your core business.
17. Continually update, upgrade and inspire yourself.
18. Constantly review your business plan and strategy.
19. Be positive and solution oriented.
20. Avoid debt in your business because no debt is better than
good debt.
21. Keep proper and complete records of all transactions.
22. Keep your dream alive, stay focused and stay legal.
23. Be patient, persistent and never give up.
24. Develop the right relationships, associations and
networks.
25. Make sure you have job description for all positions, and
staff the business accordingly.
26. Set performance milestone and standards you can use to
measure progress.
27. Set realistic goals for the business and work to achieve
them.
28. Manage your time very well and ensure your team does
the same.
29. Don't joke with your health or that of your team because
only those alive can run a business.
30. Give the Creator proper place in your business.
I am not spending time to explain or expatiate on these 30

points for two reasons
 Space constraints; this book still has many more grounds

to cover and I have a limit to how big the book should be.
 Almost all the 30 points have been or will be explained

further in this book.
Your business is an entity on its own, and so are you as a

person. It is therefore important for you to know you have
great responsibilities to birth the business and nurture it to
stability. Everything rises and falls on leadership and as the
leader in your new business you have to make it work.
YOUR MAJOR JOB AS A BUSINESS LEADER
1. Clearly Define The Goal, Vision And Mission Of The

Business
You are the pioneer and visioneer of the business and the
only one that have the clear picture of what you really
want to achieve, so it is your primary responsibility to
clearly define and explain that goal, vision or mission to
your team and your market. No one but you can do that
and that is your first major job.
2. Put Together A Winning Team
Your second major job as a business leader is to find the

best hands and forge them into a team. You are as strong
as your team, because in business you cannot do
everything alone. A wise leader surrounds
himself/herself with good and wise people who can do
what they cannot do. It is your job to find, recruit, train
and keep the right people on your team.
3. Make The Company Strong On The Inside
The quality of your products and services, the

management of your cash flow and resources, the policies
and control measures in place, the systems and structures
within the company etc all make the company strong on
the inside, and it is your responsibility as a business
leader to ensure these things are all in place and that the
company is strengthened on the inside to avoid a collapse
when challenges comes.
4. Grow The Company On The Outside
If your company stays small or grows big and expands, it

is your job. You have a responsibility as a business leader
to make sure you do what it takes to expand the business,
increase the market share, and area of operation. You may
start small but should never remain small. Publicity, sales
and marketing, competitive advantage, constant
innovation, market penetration and growth are all areas
to focus on as a business leader to bring external growth
and expansion to your business.
5. Improving On The Business Profit
The bottom line of any business is offering value and

making profit. If your business is not making profit, it is
failing and that should not be allowed by a good business
leader. It is one of your major job and responsibility to see
that your business is growing and making profit per time.
Your production cost, pricing, running cost and
overheads must all be well looked into and constantly
revisited to ensure you stay profitable as a business and
risk failure.
6. Quality Control / Research And Development

(QC/RND)
As a business leader, it is your responsibility to control the

quality of products and services that come out of your
company, and it is also your responsibility to invest in
research and development to ensure you stay current and
relevant in your operational field. Those who solve
tomorrow's problems today become the leaders of
tomorrow, and as a good business leader you should have
foresight and see the big picture for your business.
When quality is not controlled, it decreases and the

market will know.
When research and development is ignored, things slow

down and limitation comes.
7. INVESTING IN THE FUTURE
It is your responsibility to invest in tangible assets and

secure the future of the company.
>> Invest in building your company into a brand.
>> Invest in backward and forward integration to
consolidate your business.
>> Invest in owning your own corporate
headquarter and offices at the appointed time.
>> Invest in having all necessary machineries,
equipments and tools for your business.
Today's decisions are tomorrow's realities.
Today's Investments are tomorrow's security.

Invest in tangible assets and secure your business's future it is
your job.
8. Be A Good Corporate Citizen

If you are evading tax, you are not a good corporate
citizen.
If you are polluting the atmosphere, you are not a good
corporate citizen.
If you are endangering lives and properties, you are not a
good corporate. citizen
If you are ignoring your corporate social responsibilities,
you are not a good corporate citizen.
If you are offering substandard products and services,
you are not a good corporate citizen
If you are not living up to your statutory responsibility,
you are not a good cooperate citizen.
If you are involved in any form of illegality, you are not a
good corporate citizen.
It is your job and your responsibility as a business leader to

ensure you are a good corporate citizen. The ball is now in your
court, take over and score the goal.
CHAPTER TWENTY-EIGHT
“We first earn to take care of our needs and

reasonable wants, but we keep earning to give
back”
For anyone who wants to start, build and run a business

successfully, two foundation stones that have to be in place are
the feasibility study, and the business plan, and I decided to
handle them together in this chapter because they are twins
and go hand in hand.
A Feasibility Study is an investigation and research to

determine whether a particular venture, business, project or
system is desirable, practicable, achievable, and cost effective.
The main goal of a feasibility study is to assess the economic
viability of the proposed business. It needs to answer the
question “Does the idea make economic sense?” which is most
commonly known as the cost/benefit analysis. The procedure
is to determine the benefit/income that are expected from a
business and compare them with costs.
If the result of the study is positive, then you can proceed to

develop a BUSINESS PLAN. There is no point embarking on
an unviable business because you will fail before you start.
You want to equate what you see written with what is in

the real world.
 Inner dreams vs external realities must be looked at.
 You must do a market research before you launch out.
 You want to get expert advise, and feedback from the
market before you plug in.
 You want to get answers to the WHAT, WHERE, HOW,
WHO and WHEN of your business.
You need to do your feasibility study in order to develop your

business plan. These are the contents of the twin stones.
THE CONTENT
 COVER SHEET
 EXECUTIVE SUMMARY
 TABLE OF CONTENT
= Products and service
= Technology
= Market
environment/Competition/Industry/Location
= Business model
= Marketing and sales strategy
= Production/Operating Requirement
= Management/Personal Requirement
= Regulations/Environmental issues
= Critical risk factors
The Foundation Stones: Feasibility Study And Business Plan 373
 FINANCIAL PROJECTIONS
= Balance sheet projections
= Income statement projections
= Cash flow projections
= Break-even analysis
= Capital requirement and strategy
= Recommendation and conclusion
Before starting a new business or expanding an existing one,

you should develop a business plan.
A Business Plan is a formal statement of a set of business goals,

the reasons why they are believed to be attainable, and the plan
for reaching those goals. A business plan will often build and
refine the key concepts developed within the feasibility study
you conducted to formally justify the business concept prior to
committing the resources needed to develop a formal business
plan.
Writing a business plan should help you think through most of

the issues you will face in starting a business; it will help you
communicate a business plan to partners (investors, financial
institutions, major customers or suppliers, and key
employees). The business plan should serve as a useful tool
along with your personal contact for convincing such partners
to sign on to your vision. It will also help you set performance
target because if you don't have a goal, how will you know
when you score? And if you don't know your destination, how
will you know when you get there and how far you have gone?
KEY SECTIONS/CONTENTS
Executive Summary:- This section is written last but presented

first. This is the most critical component of the report because
stakeholders will only review it, and will not proceed unless
they are engaged.
Product Oriented:- This section identifies the market niche
that best supports consumer demand and looks at the shape
and size of the market.
Financial and Operational:- This section demonstrates the
fiscal viability of the business venture. It identifies the
operating capital requirements, and communicates any
financial assumptions that have been made.
Exit Strategy:- This section communicates how and when the
entrepreneur will exit the business. It may also discuss the
return on investments.
Differences Between Feasibility Study (FS) and Business Plan

(BP)
1. When feasibility study reveals positive result, some but
not all of the information developed in the FS will be
incorporated into the BP
2. FS evaluates different scenarios while the BP builds on
and elaborates the scenario shown by the FS to be most
promising.
3. While the FS is only applicable for the developmental
stage of a project, businesses continue to use, and revise
their BP after the project has been implemented.
4. Since the FS presents an independent review of the
The Foundation Stones: Feasibility Study And Business Plan 375
project, persons from outside the group normally

complete it. In contrast, the group typically develops their
BP internally.
5. To summarize, a BP shows the groups intended response
to critical issues revealed in the FS. As the FS refines the
group initial ideas, the BP uses information from the
study to further prepare the project for operations.
Go online and view samples of feasibility study and business

plan to give you a practical example because due to space
constraint, I cannot add that to this chapter.
Let us move on now to look into bookkeeping which is another

vital part of a business.
CHAPTER TWENTY-NINE
“When opportunities come knocking, if

you have the cash, you can open the
door.”
Book keeping and proper accounting is a must for any

business that wants to succeed. Imagine having a business,
and keeping everything that relates to the business in your
mind without having files and record books in place?
Keeping good records can be cumbersome and seem

frustrating when you don't know what to keep or how to
organize it. However, not keeping good records can cost you
lots of money and waste lots of time when you require
information about specific transactions done in the past. This
is where bookkeeping and proper documentation comes in as
a valuable, non negotiable necessity.
THE DEFINITION
Book keeping is the recording of your company's income and

expenditure, assets and liabilities into a set of account books
known as ledgers. The basis of a good book keeping practice is
the “double entry system”. Double entry simply means to
enter each piece of data and transaction twice into your ledger,
e.g. if you received a payment of any amount for a sale, you

would debit the cash or bank account and credit the sales
account.
I don't want this to be a boring academic account chapter, but

you still need to understand the basics.
1. For every debit entry there must be a corresponding
credit entry.
2. Every book you keep for accounting and record purposes
are all referred to as ledgers.
3. You have different books to keep that constitutes a ledger:
>> Income and expenditure book
>> Assets and liability book
>> Inventory book
>> Sales and purchase book etc.
Ledgers are mostly divided into three groups

>> Sales ledger
>> Purchase ledger
>> General ledger, which has five divisions namely;
Assets, Liabilities, Income, Expense and
Equity/Capital.
Note this table as a guide. I expect you to have someone that

will handle your book keeping and accounting either as a staff
in your company, or as a consultant through outsourcing.
However, you still need to have a general idea of things
yourself to interpret reports, statements and detect fraud.
Book Keeping 379
ACCOUNTS TO RECORD ENTRY IN THE

ACCOUNT
An Increase Debit
ASSETS
A Decrease Credit
An Increase Credit
LIABILITIES
A Decrease Debit
An Increase Credit
CAPITAL
A Decrease Debit
An Increase Credit
INCOME
A Decrease Debit
An Increase Debit
EXPENSES
A Decrease Credit
When your books and accounting information are in proper

order, it helps you and your business greatly.
USERS OF ACCOUNTING INFORMATION

1. You the Owner:-
This helps you to know the profitability and financial
resources of the business.
2. The Bank:-
This will help them know if you are viable to repay a loan,
if you need one from them, remember the 5CS of credits.
3. The Government:-
They need this to calculate the various tax payable, and
see if the company has been a good corporate citizen.
4. Investors:
Whether for a publicly quoted company or a privately
held firm, a potential investor will want to know the
profitability, stability and health of a company before
they decide to buy into such company.
FINANCIAL REPORTING
1. The Balance Sheet
This reports as of a certain point in time, the resources of a
company (Assets), the company's obligation (Liabilities), and
the equity of the owners.
2. The Income Statement
The income statement reports, for a specified interval, the net
assets generated through business operations (revenues), the
net asset consumed (the expenses), and the net income.
3. The Statement Of Cash Flow
This reports for a specified period of time, the amount of cash
generated and consumed through operating, financing and
investing activities.
IN SUMMARY:
 The income statement tells whether your company is
making profit or loss
 The balance sheet tells you how efficiently a company is
utilizing its assets and managing its liabilities in pursuit
of profit.
The cash flow statement tells you how cash has been increased
or decreased through operations, the acquisition or sale of
Book Keeping 381
assets, and financing activities.
S/NO. PROFIT – MAKING FIRM NON-PROFIT ORGANIZATION
1. Trading, Profit and Loss Account Income and Expenditure Account
2. Net Profit Surplus of Income over Expenditure
3. Net Loss Excess of Expenditure over Income
4. Capital Accumulated funds
ELEMENTS OF FINANCIAL REPORTING

Assets
Liabilities
Equity or Capital
Revenues
Expenses
Gains
Losses
PRACTICALISING BOOK KEEPING

 The best way to get book keeping sorted is to use a
spreadsheet like excel or an accounting software.
 Apart from storing your information on the computer,
you must maintain a detailed and separate filing for
 Sales or income
 Expenses
 Fixed Assets
 Bank Accounts etc.
 Maintain daily records. This is one of the most basic rules

because if you don't keep accurate records, you don't
have an accurate way to track the financial condition of
your business.
 You must attach supporting documents to every

transaction before you file them. e.g. sales/income
(invoice/receipt, copy of cheque, details of customer)
 Open a separate bank account for your businesses and

ensure that you reconcile it with your books on a regular
basis.
I hope it is simple enough for you to grasp. One of the first staff
you need to have should be someone to help with your
accounts and book keeping because it is vital.
TIPS ON CHOOSING A BANK
Every wise and serious-minded business man must open a

separate account for their business, and the kind of account
you open, the bank where you open the account, all matter a
lot. Let these tips guide you:
1. What banks do your colleagues in the same business and
sector usually use? Let this guide you because they may
have special products that benefit your business.
2. Is the bank healthy? Check their audited account and
financial reports for the last few years to guide you.
Beware of banks without verifiable audited accounts.
3. Is the bank close to your location? You don't want to have
to travel to do bank runs.
Book Keeping 383
4. Do they have a wide network of branches to help your

customers transact business with you?
5. How long does it take to execute transactions in the bank?
6. Is the management or board of the bank stable and
dependable?
7. What is the general staff attitude in the bank? Are they
courteous or do they treat you like a pest or demand tips
to do their job?
8. Do they have any existing product tailor-made to take
care of your kind of business.
9. Is their tariff structure fair? Are their charges excessive
and exploitative? Your bank should be the one to be
supporting and not exploiting you.
Do they match with your brand and image? Some banks just
don't help your brand or image while some enhance it.
CHAPTER THIRTY
“The snail and tortoise will always progress

as long as they stick their heads out of the
shell”
The world today is loaded with all kinds of goods and services
that are existing in the market place, however, many good
products and services have not received good patronage from
the market due to poor marketing. The market is the external
collection of customers and buyers which is the ultimate
source of the business income, and without which there is no
business. Every business that wants to succeed must therefore
make sure they have a good marketing strategy in place.
 Publicity is not marketing but just a part of it.
 Advertising is not marketing but just a part of it.
 Sales is not marketing but just a part of it.
While publicity and advertising have to do more with making

something known to the public or creating awareness about
the existence of a product or service in order to encourage
purchase or patronage, selling is the act of making a sale, and
marketing is a combination of all.
Marketing is the act of presenting, advertising and sales of

product or service to the market.

>> Publicity creates awareness but that does not
necessarily translates into sales.
>> Advertising creates awareness but that does not
necessarily translate into sales.
People may be aware of the existence of a product or service

and still not patronise it because they can't see it available or
afford it. So it is necessary to go beyond creating awareness, to
making actual sales which is the real reason for being in
business.
>> Publicity and Advertisements cost the company lots
of money and are expenses
>> Sales make money for the company and are an
income.
Marketing is the combination of everything from publicity and

advertising, to making sales, and that means until sales is
made and revenue is generated, marketing is not complete. A
good marketing will not only create awareness of the existence
of a product, but will make the product or service affordable,
available and accessible in the market place so that people can
buy or patronize it and revenues can be generated.
WHY PROBLEM IN MARKETING?
1. Lack Of Effective Advertisement And Publicity
You may advertise and publicize but do it ineffectively. This

can happen if you do it using the wrong mediums; or reaching
the wrong target audience. No matter the advert you do in a
boys' hostel about sanitary pad, it is useless and ineffective
Marketing 101 387
because you are advertising to the wrong targets; men don't

use sanitary pads. No matter the advert you do in the
newspaper about your product, it will be ineffective, if the
people you want to reach are illiterates who cannot read.
Spending loads of money is useless if the advert is done in the

wrong platform or focused at the wrong target because it will
be ineffective and will not generate sales. Many businesses
have been frustrated due to ineffective advertising.
2. Lack Of Product Research To Find Out The Buyers' View

Before Production
Doing a market survey is very vital for any business that wants
to succeed, you cannot force me to buy what I don't need or
want no matter the noise you make. Every product or service
has a target audience, and they should be involved in the
process before you come out with the product. That is one of
the reasons for doing a feasibility study to know whether there
is a market for your intended product or service, and to find
out where the market is, how strong the market is, whether it is
a growing market, and what price the market can pay. Many
businesses put the cart before the horse by coming out with a
product or service before finding out if it will sell. Don't just
assume people will buy, verify first if they need it because
assumption is the lowest level of knowledge.
3. Wrong Pricing Of The Product
Pricing is one very vital aspect of the marketing mix, and no

matter the product or service, if the pricing is wrong, it will not
sell. You need to consider a lot of factors to determine the price
of your product or service, e.g.

− The cost of production
− Other cost associated with the product, e.g. storage,
transportation, advert etc.
− The industry standard or market forces
− The financial level of your target audience
− Your profit and mark up etc.
All these things matter a lot because if you overprice, you may
price yourself out of the reach of the market, and if you
underprice, you may price yourself out of the market. Balance
is very key here.
4. Wrong Packaging
Market appeal is all a function of proper packaging, and to

have a wrong or poor packaging will go a long way in affecting
the way the market will treat the products.
GOOD PRODUCT + POOR PACKAGING = POOR SALES

BAD PRODUCT + GOOD PACKAGING = SOME SALES
GOOD PRODUCT + GOOD PACKAGING = GREAT SALES
No matter how good your product or service, your

presentation and packaging matters a lot because it will affect
the reception you get. People don't know the quality of your
product or service until they buy it and taste it, and poor
packaging can hinder that.
5. Benefits, Benefits, Benefits
The only thing customers think of is benefit, benefit, benefit,

Marketing 101 389
they like what will meet their need and be affordable to them,
because, that is how they determine value.
 If it is not meeting their need, they don't value it or
consider it valuable to them.
 If they cannot afford it, they don't value it or consider it
valuable to them but exploitative.
Businesses exist mainly to satisfy the need of the customers

and this focus should not be lost or else the business fails. In all
you do, always have the customers in mind and let them see
that you are not just after their money but their satisfaction.
MARKETING MIX
The term “marketing mix” was coined in 1958 by Neil Borden

in his American Marketing Association presidential address.
However, this was actually a reformulation of an earlier idea
by his associate, James Cullition, who in 1948 described the
role of the marketing manager as a “mixer of ingredients”,
who sometimes:
 Follows the recipe of others;
 Prepare his own recipe as he goes along;
 Adapts recipe from the immediately available
ingredients; or
 Invents new ingredients and recipe no one has tried.
Marketing mix is a business tool in marketing products. The

marketing mix is often synonymous with the four P’s
 Product
 Price
 Promotion
 Place
However in recent times, an extension has been made to make

it seven P’s with the addition of:
 Process
 Physical evidence
 People
We will limit ourselves to the four P’s in this book because this
is not meant to be an academic study.
THE FOUR P’s
1. PRODUCT:
A product is seen as an item that satisfies what a customer

needs. It can be tangible or intangible.
Tangible = goods, e.g. books, foods etc.
Intangible = service, e.g. tours, banking.
2. PRICE: -
This is the amount a customer pays for a product and it is

very important because it determines the market
reception and your company profit.
3. PROMOTION:-
This represents all the methods of communication that a

marketer may use to provide information to different
parties about the product. It comprises of elements such
Marketing 101 391
as advertising, public relation, personal selling and sales

promotion.
4. PLACE:
This refers to providing the product at a place which is

convenient for consumers to access. Place is synonymous
with distribution.
These four Ps view things from the selling perspectives but

becomes fours Cs when viewed from the buyers' perspectives.
Customers need and want (Equivalent of product)
Cost(Equivalent of Price)
Convenience (Equivalent of Place)
Communication (Equivalent of promotion)
With the four P’s in mind, we can now give marketing another
definition:
“PUTTING THE RIGHT PRODUCT IN THE RIGHT PLACE,

AT THE RIGHT PRICE, AT THE RIGHT TIME”
PLACE
PL
E A
R IC CE
P
PRODUCT
MARKETING
PR
O
MIX
PRICE
T
CT
M
O
U
TI
D
O
O
N
PR
PROMOTION
“T” Target Market

And practically applying it in your business is by knowing the

question you need to ask to determine your market mix.
PRODUCT/SERVICE
 What does the customer want from the product/service?
 What needs does it satisfy in the customer?
 What features does it have to meet these needs?
 Are there any features you have missed out?
 Are you including costly features that the customer won't
actually use?
 How and where will the customers use it? / What does it
look like? / How will the customer experience it?
 What size(s), Colour(s) and so on, should it be?
 How is it branded?
 How is it differentiated versus your competition?
 What is the most it can cost to provide, and still be sold
profitably?
PLACE
 Where do buyers look for your product or service?
 If they look in a store, what kind? (A specialist boutique or
in a supermarket or both? Or online? Or direct, via a
catalogue?)
 How can you access the right distribution channels?
 Do you need to use a sales force? Or attend trade fairs? Or
make online submissions? Or send samples to catalogue
companies?
 What do your competitors do, and how can you learn
from that and/or differentiate?
Marketing 101 393
PRICE
 What is the value of the product or service to the buyer?
 Are there established price points for products or services
in this area?
 Is the customer price-sensitive? Will a small decrease in
price gain you extra market share or will a small increase
be indiscernible, and so gain you extra profit margin?
 What discounts should be offered to trade customers, or
to other specific segment of your market?
 How will your price be compared with your
competitors'?
PROMOTION
 Where and when can you get across your marketing
messages to your target market?
 Will you reach your audience by advertising in the press,
or on television, or radio, or on billboards? By using direct
marketing mailshot? Through PR? On the internet?
 When is the best time to promote?
 Is there seasonality in the market?
 Are there other environmental issues that suggest or
dictate the timing of your market launch, or the timing of
subsequent promotion?
 How do your competitors do their promotion? And how
does that influence your choice of promotional activity?
These questions will help you greatly because marketing is a

serious matter.
HOW TO GET CUSTOMERS TO TRY YOUR PRODUCT

1. Free Sample Offer: - Offer them free samples so they can
taste and experience the product. When they get and use a
free sample, it creates an emotional and psychological
bond that has great propensity to propel purchase.
2. Free Demonstration: Like free offer, when customers get
a free demonstration and see the potential of a product, it
ignites in them the desire to buy. Why do you think car
dealers allow you to test drive a car? After you experience
it, you want it.
3. Appeal for references from existing Customers: Those
who have patronized you can be your greatest sales
people if you can get them to refer others to you from their
networks and circle of influence. You can even offer them
benefits like commission, discounts on future purchase or
free products for every referral.
4. Money Back Guarantee: If you are really sure of the
quality and value of what you are offering the market,
then this will be a good strategy to generate sales because
people are more willing to patronize you because of the
provision for refund if they are not satisfied. I have used
this over and over again and it works.
5. Progressive Discount Offer: When customers see
benefits, they go for it any day, anytime. Offering people
progressive discounts will make them buy more or come
back often. If buying six items instead of one, or a dozen
instead of six will give greater discounts and reduce the
unit cost, it will attract customers.
6. Instant Reward offer: People like rewards and freebies
Marketing 101 395
all over the world, and you can use it to draw customers
and make sales.
>> Buy one get one free.
>> Buy one get the second for half price.
>> Buy now and get a free gift etc.
These are some ways you can use to draw customers.
7. Special Promo: You can come up with special promos at

different seasons to boost sales, and get more customers
to buy your product. You can attach raffle draw to the
special promo to sustain the momentum and create a
wave.
HOW TO SELL WHEN NO ONE SELLS

1. You must offer the customers value they cannot reject.
2. You must not wait for the customers to come but you go
out to meet them.
3. You must refuse to give up on your prospects until they
become customers.
4. You must be ready with new ideas and innovations at all
times.
5. You must determine never to cut corners but offer quality
value with integrity.
STEPS TO CLOSING A SALE

1. Introduce yourself and your product to the prospect in a
way that will attract their attention. Be simple, courteous
and bold.
2. Demonstrate the product convincingly and point out the
benefits and attributes to be derived by the customers.

3. Allow for feedback and questions to seal your deal.
4. Make an obvious statement and mention the price being
demanded.
5. Appreciate your buyer physically and verbally.
6. The customers of today are your connection to the
customers of tomorrow, so stay in touch and seek
referrals.
CHANNELS OF AWARENESS
Print Media - Newspaper, Magazines etc.
Electronic Media - Radio, Television etc.
New Media - Internet, Facebook etc.
Outdoor Media - Billboards, Flairs And Handbills etc.
Word Of Mouth - Network Marketing, Referrals etc.
WORD OF MOUTH NETWORK MARKETING
The cheapest and most effective way to market is through

word of mouth, all the millions spent on publicity and
advertising is all geared towards becoming “top in mind”, and
creating a word of mouth effect. When you succeed in creating
a momentum that turns people into your sales force of their
own accord, it works like magic.
Network marketing is like traditional fishing.

− You go to the river you are familiar with.
− You let down your net with a good bait.
− You bring out your net.
Marketing 101 397
− You design the best way to get the best quicker and
constantly.
To create a customer base when you start out and don't have all
the money to spend on advertising, start with known and
familiar territory. Zero in on the people you already know.
 Family members
 Neighbours
Friends
Colleagues or school mates
Old schoolmates or old colleagues
Club or association members
Church members
Fellow passengers on a bus, train, plane etc.
Fellow towns men or ethnicity.
Those in your catchment area etc.
When this yields result, you can now use the initial customers
as bait to get others via referrals, questionnaires, and
recommendations etc.
For a successful network marketing, you must be ready to

a. Satisfy the customers by knowing their needs,
catering for their needs, and not taking them for
granted.
b. Know that a customer can build you or ruin you
c. Cultivate their friendship.
DEMAND AND SUPPLY
Life is all about demand and supply and there are 7 laws to
note
1. Never supply what is not in demand.
2. Start with what the market demands and supply it rather
than trying to impose your idea on the market.
3. Research to know where and why of your market and
have a USP.
4. Your loyalty should be to your demand side not
supplying.
5. Be sure the demand side is large and growing.
6. Consider the duration of the demand side/will they
repeat buys?
7. Consider the depth of demand side/will they buy other
products from you?
Marketing is very key to business success as we have now seen

and I hope what I have shared here will be used to change
things in your business. I await your success story.
SEVEN PILLARS OF VALUE CREATION CONCEPT
Let me add this as a bonus in this chapter

1. Before you engage in any endeavor, look at the three
market leaders in that field.
2. Identify one unique attribute of each, i.e. the most
powerful thing about them that brings customers.
3. Go back to your closet and research on how to marry these
Marketing 101 399
unique attributes of these three market leaders into one

product or service. The new product must, however, have
an additional attribute that addresses major problems
existing in previous products or services.
4. Come up with the product or service and do a test run.
5. Continue to push the product or service in a consistent
manner.
6. Consistently research on adding more variants of the
same product or service using the same concept so that
you can consolidate on the head start you have.
7. A new value has been created, and you can consolidate on
the previous step like a cycle to make sure nobody catches
up with you.
CHAPTER THIRTY-ONE
“The future belongs to those who believe in

the beauty of their dreams.”
Branding is another very important part of your business and

affects how far and how wide your business can go.
A brand is the identity of a specific product, service or business

and it is what differentiates one from others.
A brand can take many forms including name, sign, colour,

symbol, logo, design scheme or a combination.
The word branding began among farmers simply as a way to

tell one person's cattle from another by means of a hot iron
stamp. Branding has continued to evolve to encompass
identity - it affects the personality of a product, company or
service. It is defined by perception, good or bad, that your
customers or prospects have about you. Branding your
business or product can lead to greater sales of not only one
product, but on other products associated with your brand.
Brand is the personality that identifies a product, service or
company and how it relates to the customers, staff, partners,
investors etc.
A legally protected brand is called a trademark. When you

start your own business, do all you can to start out to build a
brand by carefully choosing your name, colour, logo etc. When
you build a brand and it becomes strong in the market place,
you will become top of mind in the industry.
BRAND ELEMENTS
1. The Name: The word or words to identify your product,
service, concept or company.
2. The Logo: The visual trademark that identify the brand
3. Tagline or Catch Phrase: The phrase that is associated to
or peculiar to your product or business.
4. The Shapes: The distinction shape of your product.
5. Graphics: The distinction graphic used by your business.
6. Colour: The distinction colour peculiar to your business
or product.
7. Sounds: A unique tune or set of notes that is associated to
and peculiar to your product and business.
8. Movement: A particular movement or style that is
associated to your product or business predominantly.
9. Smell: Scents and smells that are distinct to your product.
10. Taste: Special recipe and taste associated or distinct to
your product.
A lot can be said or learnt about branding, but my focus in this

chapter is just to bring it up for you to note and do further
study on it. It is vital that you understand that branding is not
about getting your target market to choose you over the
competition, but it is about getting your prospects to see you as
Branding 101 403
the only one that provides a solution to their problem.
A good brand will want to achieve some good purpose:

Deliver your message clearly.
Confirms your credibility.
Connects your target prospects emotionally.
Motivates the buyers.
To succeed in branding, you must understand the needs and

wants of your customers and prospects. You do this by
integrating your brand strategies through your company at
every point of public contact.
Your brand resides within the hearts and minds of customers,

clients and prospects. It is the sum total of their experiences
and perceptions, some of which you can influence and some
that you cannot.
A strong brand is invaluable as the battle for customers

intensifies day by day. It is important to spend time investing
in researching, defining, and building your brand. After all,
your brand is the source of a promise to your consumer. It is a
foundational piece in your marketing communication and one
you do not want to be without.
Your focus should always be on quality and not just

packaging, because if you attract people with packaging and
your quality is poor, you build a bad reputation and brand.
(Do further studies on your own on branding)
CHAPTER THIRTY-TWO
“We achieve a lot in life if we don't care who

takes the credit.”
Every business is in existence because of customers, and if the

customers don't get good service or treatment, they will stop
coming and your business will die. Putting structures in place
to satisfy your customers and treat them as kings is what
customer service is all about, and any serious-minded
business that wants to succeed must have a specific unit
dedicated to customer service and also have a culture of
customer service in the entire company.
Some irony about customers is that:

 If you please them, they may or may not tell you and they
will tell few people.
 If you don't please them, they may or may not tell you, but
many people will hear through them.
So try and make sure you put structures in place so that, if you
don't please them, they tell you only, but if you please them,
they help tell others.
WHAT IS CUSTOMER SERVICE?
1. It Is Doing Ordinary Things In An Extra-ordinary Way

EXTRA + ORDINARY = EXTRA ORDINARY
That little extra you add to the ordinary, doing a little better
than the usual makes a lot of difference and that is customer
service.
2. Going Beyond What Is Expected
You should know what is expected of you by the customers,

but when you go beyond the call of duty just to please and
satisfy the customer, it is customer service
3. Adding Value And Integrity To Every Interaction
It is better to under-promise and over-perform, than to over-

promise and underperform, and that added value and
integrity with which you interact with customers is customer
service. Doing what you say at all times and being upright in
all you do is key.
4. Being At Your Best With Every Customer
Everyone who patronizes your product or service is your

customer and deserves your best, treating them well,
respecting them, making them feel good, being warm,
welcoming, and positive in your attitude to them is all vital.
They must have your full attention and help at all times. If they
feel neglected or put off, they will stop being your customers
and you will lose.
5. Surprising Yourself With How Much You Can Do
You know when you have given your best to something or

someone, and you know when you have done otherwise.
Customer service is you surprising yourself with how far you
can go to meet your customers' needs and offer value.
6. Taking Care Of The Customer Like You Would Take

Care Of Your Mother Or Loved Ones
How do you treat those you love and respect?
How do you treat those you admire and honour?
How do you treat those who are special to you?
Combine it all together and treat your customers so, because

they are the reason you are in business and will determine
whether you continue in business.
CUSTOMER SERVICE MINDSET
1. EMPATHY
This means to be aware and sensitive to the feelings and

thoughts of the customer. Customers need to feel and hear that
we care first, and this is more than just words, but a caring tone
of voice allows the customer to hear your concern. One of the
best customer interactions happens when a customer feels that
he or she has been attended to and understood.
2. ENTHUSIASM
This means showing a high level of energy or interest in a

situation or a project. The level of enthusiasm people exhibit is
a critical component of how the world perceives them as being
able or willing to help.
Enthusiasm influences a person's effectiveness in service

position because people who are truly enthusiastic don't
discriminate between their activities. Enthusiastic people
enjoy being proactive and going the extra mile to help
customers without being asked.
3. OWNERSHIP
Ownership means partnering with the customers to address

their needs to solve the problem. When we “OWN” the
problem, we are committed to the resolution of the problem.
We should not see it as “THEIR PROBLEM” but “OUR
PROBLEM” and it takes both us and the customers to provide
good customer service. It is not us and them but “WE
TOGETHER.”
4. RESPONSIBILITY
This is the ability to respond well and correctly to your

customers and all.
RESPOND + ABILITY = RESPONSIBILITY
Responsibility is an important internal customer issue. It is
important to be considerate and responsible to our co-workers
as it is to our customers.
5. ADAPTABILITY
This means having the flexibility to deal effectively with
different types of customers and situations.
Adaptability helps you to handle all kinds of customers
positively.
Adaptability helps you to change your approach to suit each
type of customers.
You need to service each customer respectfully and effectively.
6. BALANCE
A secret to achieving balance is knowing you can always

acknowledge the feelings of the customer even if you disagree
with the facts presented by the customer. One of the greatest

needs of the customers is to feel heard and be treated fairly.
Identifying a balance solution meets the challenge of satisfying
the customer and meeting the needs of the organization.
7. RESILIENCY
This means the ability to bounce back from adversity. Remain

calm throughout adverse situations, recover quickly and don't
show signs of discouragement. Life's setback and
disappointments need to be handled by bouncing back
emotionally and professionally.
Never take it out on the next few innocent customers or co-

workers.
ARE YOU RUDE?
To be rude means:
1. Impolite, bad mannered or discourteous.
2. Roughly made, lacking refinement or polish.
3. Ignorant, uneducated or primitive.
4. Sudden or unpleasant.
These are definitions you need to consider individually and

use it to evaluate yourself and your company.
Do you talk when people are talking?
Do you respond to questions or enquiries in a hasty and
harsh manner?
Do you shun people up when they want to share their
views?
Do you raise your hand to talk when someone is already
talking?
Do you type with your keyboard when talking on phone?
Do you play with your mobile phone when someone is
talking to you?
Do you pick your calls when discussing with someone
without taking excuse from them?
Do you pick your calls during meetings etc?
If you answer yes to any of these questions, then you are rude.
The amazing thing about rudeness is that it is measured by the
perception of the offended party. If they believe you are rude,
then you are in their eyes.
TYPES OF RUDE BEHAVIOR
1. Accidental Rudeness By Omission
Rudeness by omission is usually caused by something we

didn't do. Of all types of rudeness, this is among the most
innocent. Even accidental rudeness can be serious. People are
social creatures and mistreating them, even accidentally, can
have huge psychological effect.
2. Accidental Rudeness By Commission
Accidental rudeness can easily be prevented; it usually doesn't

take much effort to avoid accidental rudeness. Again,
rudeness is always measured in the eyes of the offended party.
3. Intentional Rudeness By Omission
Intentional rudeness can usually be prevented, it may

sometimes be unpleasant, but honesty is always the best
policy. Not taking responsibility for your action is rude.
4. Intentional Rudeness by Commission
What is done deliberately and the damage that follows is

difficult to undo. Avoid giving minimum response, especially
in dealing with customers. Avoiding rude behavior improves
customer service and interpersonal relationships.
PEOPLE COME BEFORE PAPER WORK – always give the

caller or customer your complete attention. Remember the
caller or customer always comes before paper work.
TWO FACTS TO NOTE

1. Rude behavior is the enemy of good customer service. It
limits both external and internal customers.
2. Rudeness is always measured in the eyes of the offended
party.
MOVING FROM RUDE TO POLITE
1. Voice: Your voice is the all-important delivery system for

words
Match your speed to that of the other party.
Vary the pitch of your voice to keep it interesting.
Speak distinctly and clearly to express your ideas.
Match your volume with that of the other party.
2. Tone of Your Voice: Your tone of voice tells the other

party whether they are welcome or not.
It is not necessarily what you say, but rather how you
say it.
Put a smile in your voice. The other party will be able to
hear it.
3. Words Used: The words you use matter a lot to the other
party.
Choose words that explain your thoughts clearly.
Remember that words can have more than one meaning.
Work at making your meaning clear.
Ask the other party to repeat what you have said (if need
be) to be sure your meaning is clear.
4. Listeners' Perception
Be tactful because feelings are easily hurt.
Concentrate on being sensitive to how you come across to
the other party.
Be aware of the listener's perception.
5. Don't Rush Customers

Learn to redirect customers.
Take time to get all the information.
Remember that speed is not success.
6. Be Friendly Before You Know Who It Is

Treat all callers and visitors equally.
Use your personality.
Remember that callers and customers mirror how they
are treated.
7. Don't Be Too Busy To Be Nice

Don't give short, one-word answers e.g. yes, no, okay etc.
Don't rush callers and customers.
Keep your sense of humour.
It is a conversation and not a monologue.
8. Don't Use Military Language On Civilians

 Use easy and understandable words.
 Explain unfamiliar words and terms.
PRACTICAL CUSTOMER SERVICE
There are three levels of customer service.

1. Passive - dissatisfied
2. Average - satisfied
3. Proactive - excellence, extra ordinary.
>> Passive behaviors means you are “under
delivering” on customer service.
>> Average service means you are operating mediocre
service and disappointing at best.
>> Proactive service means exceeding the customers'
expectations.
WHERE DO YOU AND YOUR COMPANY BELONG?
Tools For Being Proactive

 Be obviously friendly.
 Be confident.
 Build rapport.
 Ask “smiling” questions (soft questions gives super
service).
 Ask intelligent follow-up questions.
 Give the customers a choice.
Use these soft questions to inform the customer of additional

offerings:
“By the way, are you aware of……….”
CRITICAL FUNDAMENTALS OF INTERNAL
CUSTOMER SERVICE
1. Know the mission of your organization and your role

 The whole reason you and your department, unit and co-
workers are part of your team is because you contribute to
the organization's basic purpose for existing.
 Either you directly service your organization's customers
or you service someone who does.
 It is easy to forget the big picture. We need to keep in mind
how our department or unit contributes to the entire
organization.
2. Internal Service Is Everyone's Responsibility

 In order for great service to be projected outside the walls
of your organization, it must start from within.
 Every team member needs to be dedicated to making
great internal service as high a priority as great external
service.
 Don't create a double standard by prioritizing external
service while falling short on delivering internal service.
3. Respect Differences
 Many internal service challenges are the result of basic
differences in people.
 The range and the variety make your organization or
department a stronger and more interesting place to
work.
 Acknowledge that we work in a diverse world and there
are many differences in how people look, talk, think and
act.
 Focus on the issue at hand.
 Just because someone is or acts differently is no excuse to
practice poor internal service.
4. Work To Resolve Conflicts

 Internal experience can impact how well your
organization operates.
 Use the BIF approach to maintain positive workplace
atmosphere and improve work relationships without
involving a manager. (Behavior Impact Feedback).
 Use a calm delivery to avoid escalating the situation.
 Be aware that the BIF approach may not work in every
case, using the BIF approach will help you know you
handled the situation professionally.
5. Show Appreciation
 When one of your co-workers does a good job that helps
you, it deserves to be recognized. Too many people are
quick to complain and slow to praise.
 Use the BIF approach to acknowledge and show
appreciation for a job well done.
 Offering praise, when it is truly warranted, goes a long
way towards fostering a positive work environment that
is conducive to great internal customer service.
 Great internal service helps lead to great external service.
FIVE FORBIDDEN PHRASES

1. “I DON'T KNOW.”
Replace with “That's a good question; let me check and
find out.”
2. “WE CANNOT DO THAT.”
Replace with “Here is what we can do. Offer a positive
alternative.”
3. “YOU WILL HAVE TO.”
Replace with “You will need to…..”
4. “JUST A SECOND.”
Replace with: “Are you able to hold?” And wait for a
response.
5. “NO.”
Think before you answer; don't start with a negative
CUSTOMER SERVICE MATHEMATICS
Customer service is the value of your customer to your

organization and it is equal to:
Value from Transactions
X
No of transactions
=
Expected lifetime of the relationship
HOW TO HANDLE CUSTOMER COMPLAINTS

1. Listen.
2. Don't be defensive.
3. Fix it immediately.
4. Research the problem.

5. Look for lessons in the situation.
6. Reeducate the client where necessary.
7. Check for similar complaints.
8. Give the clients choices of possible solutions.
9. Thank the client for helping you with your business.
10. Follow up with those who complain, to be sure they are
fully okay.
In addition
 Count to ten before reacting to a heated situation.
 Do all you can to resolve the problem.
 Offer more than the usual atonement.
 Keep emotions out of recovery.
 Don't take it personally.
 Don't rehearse the experience.
You will come across all manners of customers, so note these

tips and keep them as principles and cultural practices because
some customers are chronic complainers.
 They always look for someone to blame.
 They never admit to any degree of fault.
 They have strong ideas about what others should do.
 The complain at length.
 They always look for something to complain about.
No matter what, they are still customers, and they have to be

served. I guess that is why it is said that “customers are always
right”. Somebody said that customers are:

 Confused but right.
 Ignorant but right.
 Difficult but right.
 Troublesome but right.
 Stubborn but right.
 Deceptive but right etc.
KEEPING YOUR CUSTOMERS HAPPY AND

COMMITTED TO YOU
1. Address them by name / personalize them.
2. Know their likes and dislikes.
3. Provide rewards for big spenders.
4. Provide points of interest to engage your customers.
5. Give incentive to your staff to provide the best service.
6. Make it easy for customers to register their complaints.
7. Open a clients enquiry register.
8. Your complaint box should be open by you alone or an
assistant.
9. Replace bad goods with apology.
10. Provide testimony sheet for customers to fill and
comment with suggestions.
11. Provide qualitative products.
12. Don't try to get rid of a customer once you have collected
money from them.
We need to stop here and move on to another vital subject

CHAPTER THIRTY-THREE
“Find something you love doing and do it;

then, you will never have to work another day
in your life.”
The success of every business can be determined by the quality

and ability of the staff because while a good staff team can be
one of the greatest assets of your company, unfaithful and
uncooperative workers can lead to frustration.
You may start out in business on your own, which is what

happens to many people at the beginning when you do
everything yourself to reduce cost and build the business, but
if you really want to succeed and build something substantial,
you cannot do it alone. When your business is beyond what
you can handle, you need a team of faithful workers, and your
relationship with them is very vital.
Quality staff is a great asset that can really make things happen
for your business. I have had my own fair share of the good, the
bad, and the ugly and have also been blessed by the
exceptional, many of which we have been together for almost
two decades, and that is very rare in today's world. When
people ask me how I am able to keep people faithfully working
with me for that long, I do have things to tell them, but the most
vital secret is God. Only God knows tomorrow, and only God
knows who can best help you achieve your goals and fulfill
your dream. I will be sharing a lot of tips with you in this
chapter but to avoid being guilty of misinformation, I want to
be upright with you and say there is a God dimension option
open to you. Pray for God to send you the right people and
guide you in making the right choice.
25 WISDOM FROM THE ARCHIVES
1. Don't Employ More Workers Than You Need
Some businesses are guilty of over-employment and over-

staffing as if the number of staff they have is what determines
their business success. Don't employ staff you don't need, only
employ staff on a need basis and to fulfill specific purpose.
Over-staffing will make you carry unnecessary salary burden
and will even reduce the output of the staff because of
overlapping functions and laziness. Remember “Everybody
said that anybody would do all the good things that nobody
did”.
2. Don't Sacrifice Character And Competence On The

Altar Of Scarcity Of Labour
Don't just pick anyone because there is a scarcity of labour,

because it is better not to have the staff you need and leave the
position vacant than to have a wrong staff on your team and
payroll. It can step you back far behind and even affect the ones
you already have negatively. Character, competence, capacity,
culture, faithfulness, reliability, etc are all virtues that an
employee must possess to be valuable.
3. Conduct Interviews For Prospective Workers

Thoroughly And Comprehensively
Don't be in a hurry to employ people, start your hiring process

early before you need them badly. Think ahead and be
proactive because if you start the process before you need
them badly, you will not be under pressure to speed things up
to the detriment of due diligence.
 Look out for the right skill and intelligence.
 Try to have a feel of the individual's personality.
 Look out for traits of submission to constituted authority,
and faithfulness to discharging their responsibilities.
 Avoid anyone with any trace of pride and arrogance.
4. A Prospective Worker Should Be Given Clear

Understanding Of Job Description
Assumption is the lowest level of knowledge, and when

adequate information and effective communication is not in
place, assumptions becomes the norm and error will always
occur and excesses will prevail
 Agree on wages to pay.
 Agree on time of work.
 Clearly state what the individual should expect if they
work faithfully and produce result.
5. Don't Rely Too Heavily On Certificates
Some certificates are becoming useless in today's world due to

the quality of graduates being churned out of our universities
today, and the laziness and unseriousness of most youths in
our world. Many have fake certificates, lobbied certificates,
uncertified certificates etc. They have the certificates but not

the capacity and knowledge nor education required to
produce result in the real world.
6. Anyone That Would Handle Money Should Be Tested

And Proved
Apart from putting structures and control measures in place to

prevent fraud and leakages, it is vital that you test those who
will handle money with financial tests to see if they would
pass. Faithfulness and integrity is very scarce in today's world
and you really want to test proof the people that handle your
finances, to avoid bad experience.
7. Let Them Understand Your Business Goals And

Objectives
To give your employees a sense of participation, it is vital you

give them a clear understanding of the goals and objectives of
your business. This will make you work as a team with a
unified goal, and make them feel valued because no one loves
being used like a machine. Taking them through an induction
process and training will help sort this out. They should know
where you are coming from (your history) and where you are
going to (your destiny) so they can know where they fit in.
8. Give Them Clear Direction And Expectation
Misunderstanding occurs when instructions concerning what

to do are not clearly expressed. Give them clear directions at all
times and ensure they get your instructions clearly. Let them
know your expectations from them and how you want things
done. Your personal policies and principles should also be
communicated to them so you can work together amicably.
They must know what you like and don't like.
9. Regularly Appreciate Them And Their Importance
Many of us are naturally quick to complain but slow to

appreciate and praise people when they do well. It is very
important that you make it a culture to constantly appreciate
and value your staff and their importance to your business.
 Gifts works wonders, so let it flow from time to time
 Avoid rebuking staff that err before others
 Avoid using abusive words or making negative remarks
about them.
10. Make Them Work As A Team
You need to establish and enable dynamic relationship among

your staff so that they can work as a team. Teamwork works at
all times and helps build your business and create an enabling
environment for growth.
 Avoid undue favoritism.
 Demand unity among them.
 Anyone who sows seeds of strife and discord
should be removed no matter how valuable they
are, or what they do, because their attitude will
cause more damage than the good they do and
spread the virus.
11. Establish “Quality Cycle”
Just like the RND - research and development unit, and QC -

quality control unit, you need to have an inner circle, a think
tank or quality circle that you meet with regularly to:
 Brainstorm
 Monitor progress
 Proffer solution
Encourage all your staff to be a quality circle member and

suggest new ideas or strategy that can improve the enterprise.
12. Don't Hire A Family Or Friend You Cannot Fire
Many businesses have accommodated weights in their

workforce and kept them on board because they are family or
friends. That is a great error you must avoid. Never hire
someone you cannot fire and if you do hire a family or friend,
let them know the rules of engagements and the lines they
should not cross. If you permit any form of garbage from them
without dealing with it, you will cause trouble for your other
staff. It is better to sack them and keep them on a welfare
allowance than to employ them to cause trouble all in the bid to
help them.
13. Don't Hire A Primacy Leader To Fill A Supporting Role

Or Vice Versa
Putting the right person in the right position is like hand in

gloves and works like magic, but to misplace people is like
round peg in a square hole and it causes friction, tension and
problem for your business.
 A primary leader in a secondary role is like wasting
potential and will cause problems.
 A secondary leader in primary role is like promoting
mediocrity and it will cause problem too.
Right people in the right place in the right time is very key.
14. Don't Plan On Changing Someone After You Hire

Them
One very vital truth you need to realize today if you don't
already know is that:
“EVERYBODY IS TRAINABLE BUT NOT EVERYBODY IS

CHANGEABLE”
You are not God; you can train all you can but cannot change
people except they are willing to change. Even God has not
been able to change all those He created, how much more you.
Do all you can to help people, but don't get stuck with dead
weights.
15. Do A Background Check On All Your Staff
Always investigate before you invest and this is true also in

staffing issue. Before you give people access into your life,
business and destiny like a staff, make sure you check them
out:
 Contact their references.
 Verify their home address.
 Verify their certificates and credentials.
 Contact their previous employers etc.
Do your due diligence today to avoid regret tomorrow.
16. Always Put Attitude And Character Above Talent Or

Experience
After over twenty years of doing business and employing

people, I can tell you clearly that:
Talent is not enough.

Experience is not enough.
Certificate is not enough etc.
Charisma without character causes cataract for your business.

Faithful men can always be trained to become able men, but
able men cannot always be trained to be faithful.
17. Pay Good Salaries
“If you pay peanuts, you will hire monkeys” is a popular

saying in the corporate world and it is true. Never pay below
the minimum wage obtainable in your country or sector, and if
you cannot afford it, you may need to avoid employing the
person yet. That is one of the reasons why I started with you
not employing more people than you need. Never employ
people you cannot pay because you will both lose. The entire
salary of your staff including all fixed bonuses like leave
allowance, pension etc must never be more than 30% of your
income, and you need to look into that to determine how much
you can pay and who you can employ.
18. Pay Salaries on Time
Never, never, never delay paying the salaries of your staff,

because they have worked for it and deserve it. Except in
exceptional cases which must be clearly communicated.
Delaying salary payment is a no-go area. I will advise that as a
company you have a fixed day when salaries are paid. We pay
salary on the 28th of the month as a policy in my company and
it is done directly into the staff salary account. One thing my
workers can forever be grateful for is that we don't owe or
delay salaries. Your workers have a family and they also have
bills to pay and responsibilities to carry out. If you mess them
up it becomes a chain reaction and affect their performance
and ultimately your business.
19. Incorporate Incentives To Encourage Higher

Productivity
Especially for senior staff, and long-time employees, I advise

that you make provisions for other incentives in addition to
good and prompt salaries.
 Official car
 Official residence
 Commission on sales
 Performance bonus
 Share ownership option
 Profit sharing option
 Annual vacations
 Membership of clubs etc.
People don't care how much you know until they know how
much you care.
20. Respect Their Views And Let Them Share In Decision

Making
No one owns the monopoly of wisdom and we all learn every

day. Don't ignore, look down on, or despise the views of the
people around you. Drawing on their inputs and experience is
a wise thing to do as a leader. If you involve them in decision
making and carry them along, they will feel belong and
appreciate major policy and strategy change.
21. Don't Be Afraid To Trust
When you have done your due diligence, learn to delegate

tasks to your staff and also learn to trust them. No one can
function effectively in an atmosphere of suspicion, and
corporate politics. If you trust them they will know, and if you
don't trust them they will know.
A relationship without trust is already dead, only awaiting

burial. So, avoid mistrust in your organization, clarify area of
confusion, ask questions to fully understand grey areas or
flash points and trust them. It is better to truly trust and be
betrayed by them than to not trust and lose quality people who
cannot stand your mistrust.
22. Have A Constant Training And Personal Development

Policies In Place
We live in a changing world, and everyone needs to be a

student in the school of continual development. The day you
stop learning you start dying. So put a policy in place for your
workers to be trained regularly and continue to place a
premium on personal development.
 Provide a training budget for every staff.
 Recommend book of the month for all to read and report
on.
 Make time for one-to-one mentoring with them.
 Encourage them to get more qualification and
professional certificates in their fields.
Whatever you invest in developing them will benefit your

business too.
23. Don't Give Responsibility Without Authority Or Vice

Versa
You need to make sure that you delegate responsibilities and

authorities side by side in a balanced proportion.

 If you delegate responsibility without authority, people
will feel used
 If you delegate authority without responsibility, people
will abuse it.
As you give people responsibilities, give them authority along

with it and as their responsibility increases so should their
authority. This will encourage them to give their best and also
make their job easy and avoid unnecessary bureaucracy.
24. Don't Be Afraid To Sack People
One thing you will have to do as an employer in the course of

your business is to fire people. It is not an easy or palatable
thing to do, but once it becomes necessary, it has to be done. If
you keep those you should sack, you will lose those you
should keep.
 Give them warnings.
 Assist them to change when necessary, to avoid sack.
 Talk to them to help them see clearly etc.
For every worker you have, there is probably an average of five

people or more that depend on them and so when you sack
them, they don't suffer alone though they mostly don't realize
that when they are messing up. Give them a long rope, do all
you can to help them, but when the big decision has to be
made, don't be afraid to make it.
25. Develop A Csr Policy And Culture In Your Business
CSR - Corporate Social Responsibility is very important for

any company that wants to be relevant in today's world. As a

company, you must make it a policy and a culture within your
organization to be socially responsible and give back to the
community where you operate and the society at large.
You need the goodwill it generates and the fulfillment you get
as a person, and as a company for doing what is right in your
generation. Look around you, there is always something you
can do to make a difference.
Let me end this chapter with this list just as a bonus, and five
lessons on how to treat people
30 WAYS TO INCREASE YOUR LEADERSHIP

EFFECTIVENESS
Effectiveness and efficiency are both very important in the

workplace. While one means doing things right, the other
means doing the right thing; and as a leader, here are a list of
how you can increase both in your life. Due to space constraint,
I will only list them but will not explain them.
Seven Ways To Attract Followers

1. Make others feel important.
2. Promote your vision.
3. Treat others as you will be treated.
4. Take responsibility for your actions and the actions of
those you lead.
5. Praise in public and criticize in private.
6. See and be seen.
7. Use competition to make a striving game.
Seven Ways to take charge in a crisis or high risk situation

8. Establish your objective at once.
9. Communicate what you want done.
10. Act boldly.
11. Be decisive.
12. Dominate the situation.
13. Lead by example.
14. Dump people who can't do the job.
Eight Actions To Develop Your Charisma

15. Show your commitment.
16. Look the part of your vision.
17. Dream big.
18. Keep moving towards your goal.
19. Do your homework.
20. Build a mystique.
21. Use the indirect approach.
Four Ways To Build Leadership Self Confidence

22. Become an uncrowned leader.
23. Be an unselfish teacher and helper of others.
24. Develop your expertise.
25. Use positive imagery.
Five Actions Steps to Motivate Those You Lead

26. Work on the important things first.
27. Treat others with respect.
28. Make the work interesting.
29. Always give recognition for good work.

30. Give those you lead an opportunity to develop their skills
FIVE (5) LESSONS ABOUT THE WAY WE TREAT PEOPLE
1. First Important Lesson - Cleaning Lady.
During my second month of college, our professor gave us a

pop quiz. I was a conscientious student and had breezed
through the questions until I read. The last one:
“What is the first name of the woman who cleans the school?"
Surely this was some kind of joke. I had seen the cleaning
woman several times. She was tall, dark-haired and in her 50's,
but how would I know her name?
I handed in my paper, leaving the last question blank. Just

before class ended, one student asked if the last question
would count toward our quiz grade.
"Absolutely, said the professor. In your careers, you will meet

many people. All are significant...they deserve your attention
and care, even if all you do is smile and say "Hello."
I've never forgotten that lesson. I also learned her name was
Dorothy.
2. Second Important Lesson - Pickup In The Rain
One night, at 11:30 p.m., an older African American woman

was standing on the side of an Alabama highway trying to
endure a lashing rain storm. Her car had broken down and she
desperately needed a ride. Soaking wet, she decided to flag
down the next car.
A young white man stopped to help her, generally unheard of

in those conflict-filled 1960's. The man took her to safety,
helped her get assistance and put her into a taxicab.
She seemed to be in a big hurry, but wrote down his address

and thanked him. Seven days went by and a knock came on the
man's door. To his surprise, a giant console color TV was
delivered to his home. A special note was attached.
IT READ:
"Thank you so much for assisting me on the highway the other

night. The rain drenched not only my cloths, but also my spirit.
Then you came along. Because of you, I was able to make it to
my dying husband's bedside just before he passed away... God
bless you for helping me and unselfishly serving others.”
Sincerely, Mrs. Nat King Cole.
3. Third Important Lesson - Always Remember Those

Who Serve.
In the days when an ice cream sundae cost much less, a 10-
year-old boy entered a hotel coffee shop and sat at a table.
A waitress put a glass of water in front of him. "How much is

an ice cream sundae?" he asked. "Fifty cents," replied the
waitress.
The little boy pulled his hand out of his pocket and studied the
coins in it. "Well, how much is a plain dish of ice cream?" he
inquired.
By now more people were waiting for a table and the waitress
was growing impatient.

"Thirty-five cents," she brusquely replied.
The little boy again counted his coins.
"I'll have the plain ice cream," he said.
The waitress brought the ice cream, put the bill on the table and
walked away. The boy finished the ice cream, paid the cashier
and left. When the waitress came back, she began to cry as she
wiped down the table. There, placed neatly beside the empty
dish, were two nickels and five pennies.
You see, he couldn't have the sundae, because he had to have

enough left to leave her a tip.
4. Fourth Important Lesson. - The Obstacle In Our Path.
In ancient times, a King had a boulder placed on a roadway.

Then he hid himself and watched to see if anyone would
remove the huge rock. Some of the King's wealthiest
merchants and courtiers came by and simply walked around
it... Many loudly blamed the King for not keeping the roads
clear, but none did anything about getting the stone out of the
way.
Then a peasant came along carrying a load of vegetables. Upon

approaching the boulder, the peasant laid down his burden
and tried to move the stone to the side of the road. After much
pushing and straining, he finally succeeded. After the peasant
picked up his load of vegetables, he noticed a purse lying in the
road where the boulder had been. The purse contained many
gold coins and a note from the King indicating that the gold
was for the person who removed the boulder from the
roadway. The peasant learned what many of us never

understand!
Every obstacle presents an opportunity to improve our

condition.
5. Fifth Important Lesson - Giving When It Counts.
Many years ago, when I worked as a volunteer at a hospital, I

got to know a little girl named Liz, who was suffering from a
rare and serious disease. Her only chance of recovery
appeared to be a blood transfusion from her 5-year old brother,
who had miraculously survived the same disease and had
developed the antibodies needed to combat the illness. The
doctor explained the situation to her little brother, and asked
the little boy if he would be willing to give his blood to his
sister.
I saw him hesitate for only a moment before taking a deep

breath and saying, "Yes I'll do it if it will save her." As the
transfusion progressed, he lay in bed next to his sister and
smiled, as we all did, seeing the color returning to her cheek.
Then his face grew pale and his smile faded. He looked up at
the doctor and asked with a trembling voice, "Will I start to die
right away".
Being young, the little boy had misunderstood the

doctor; he thought he was going to have to give his
sister ALL of his blood in order to save her but he had
chosen to save her anyway.
Let all these lessons motivate and inspire you to treat people
right, especially those who work for you.
CHAPTER THIRTY-FOUR
“I must work the work of him that sent me

while it is day, for the night is coming when
no man can work.”
Another very important thing I need to share in this book is the

issue of franchise because it is an available alternative to
starting your own business from scratch.
Franchise by definition is:
A form of business organization in which a firm which already

has a successful product or service (the Franchisor) enters into
a continuing contractual relationship with other businesses or
individuals (Franchisees) operating under the franchisers
trade name and usually with the franchisers guidance, in
exchange for a fee.
So franchising is the practice of using another firm's successful

business model and system.
 The owner of the business system is called the franchisor.
 The buyer of the business system is called the franchisee.
For the franchisor, the franchise is an alternative for building

“chain stores” to distribute goods, and to avoid the need for
investments and liability for a chain store. The franchisor's

success also depends on the franchisee, and the franchisee is
said to have a greater incentive than direct company
employees because he or she has a direct stake in the business.
Franchising is a technique for business expansion appropriate

for small, one location firms and nationally active companies
alike. It is often regarded as one of the fastest means of
achieving growth; although it does have many advantages,
franchising requires careful planning to be successful. Both
small and big companies have used franchising to grow their
business, while many entrepreneurs have become one by
buying a franchise.
To start your own business through franchising you need to do

your research of the different franchising options and
packages available because they vary in cost and package
content.
 Do they have a good trademark and trade name?
 Do they have an initial entry fee?
 If they do, is it affordable and profitable?
 Do they charge annual fees or just royalty alone?
 Do they offer start-up assistance like helping you get a
good location and premises?
 Do they offer continual training and advice or just start-
up training?
 Do they buy things in bulk and spread to all to reduce
your own cost, or you do your own purchases?
 Do they do national advert and share cost with you, or do
you do your own advert?
Franchising 101 439
 Do they help with accounting and book keeping?

 Do they help with IT Support?
 Are they flexible in their contract or overly restrictive?
 Do they allow you to be creative and innovative or are
they set in their way?
 Will they be patient with you to grow or burden you with
unrealistic goals and targets?
These and many more questions are what you need answers to
and should form part of your study and research.
I have focused on you starting your own business using the

franchises option which makes you the franchisee; let me now
look into expanding an existing business using the franchising
strategy which makes you a franchisor.
FRANCHISING YOUR BUSINESS
1. Take Stock: -
Define what has made your businesses a success that can make
people want to buy your franchise, and know why you want to
use this strategy to expand.
2. Get Legal Advice: -
Since your trademark or trade name and business model or

system is what you are selling, make sure all legalities have
been covered and you get sound legal advice.
3. Draw Up A Business Plan: -
Putting a business plan in place is very vital to open up your

business to franchising so you can cover every base in advance

and have a focus and strategy.
4. Define The Franchise Package: -
What will be the content of your own franchise package? If

people buy into it, what are you offering them and how do you
want to operate and make money?
5. Draw Up A Contract: -
Take legal and professional advice to develop a watertight

franchise contract with all vital clauses in place to protect you
and the future of your business.
6. Prepare A Pilot: -
It is very important that you test your franchise concept in one

particular area; this will help you learn lessons from the pilot
that will prove invaluable to the success of your franchising
network.
7. Advertise The Franchise: -
Advertise in the local newspaper of your pilot area or in

specific magazines and journals that will help attract
franchisees. Prepare brochures and use other platforms too.
8. Select A Franchisee: -
Selecting the right franchisee is vital because no matter how

catchy your trade name and how sound your business
concept, the franchisee will be the one responsible for the
success in their own area.
Franchising 101 441
9. Start The Pilot: -
Provide as much support as you can to get the first franchise

off the ground. Give them help when needed and allow them
free hand to operate also.
10. Monitor The Franchise: -
Learn from the results of the franchise pilot and revise the
concept along while also getting feedback and opinion from
the franchisee.
11. Advertise Again: -
You may wish to run other pilots or if the initial one was
successful, you may want to expand as quickly as possible to
attract other franchisees.
12. Review The Franchise Regularly: -
You should never allow your franchise to become static, make

changes to the concept and the package you offer as necessary.
Review each franchisee annually, and decide whether to
renew the person's contract.
ADVANTAGES OF FRANCHISING
1. It provides the franchisor an affordable mean of
accelerating expansion.
2. It spreads the financial risk of expansion.
3. It means that products or goods can be bought in bulk to
cover the whole franchise network, thus increasing
competitiveness and profit margin.
4. It helps the franchisee that starts business with a leverage
of existing brand and system.

5. It helps the franchisee get training, mentoring and
support cheaply and easy.
DISADVANTAGES OF FRANCHISING
1. The franchisor relinquishes control and profit by
involving an outsider.
2. The franchisor risk conflict with the franchisees and this is
also a disadvantage to the franchisee who also risks
conflict with franchisor.
3. The franchisor sees low returns until the franchise
network has been built up.
4. The franchisee still has to be subjected to being controlled
by the franchisor and hence has no total control like other
entrepreneur?
5. The franchisee's business destiny and dream is subject to
the brand and system of the franchisor which can be
messed up anytime and so affect the franchisee.
I will greatly advise that you do more research on your own

about franchising and go online to examine countless
franchise opportunities all over the globe.
CHAPTER THIRTY-FIVE
“Ask not what your country can do for you,

but ask what you can do for your country.”
He that will not work let him not eat that's the way of life.
Idleness is one of the plagues of today's world because a lot of
people seem to want something for nothing, and they lazy
about as busy bodies- busy doing nothing.
We have done a whole module on investing and wealth

creation and now we have done another on entrepreneurship,
so where do you belong. You are either:
 An investor;
 An entrepreneur;
 An employee/worker; or
 An idle person.
It is dangerous to be idle because it will cause harm to you and

others associated with you so find something doing. Years ago
I realized that there are no menial jobs, only menial minds, and
there are no odd jobs only odd mindsets. Whatever your hand
finds to do - do it. Only laborers deserve wages, and life only
rewards you to the degree of your usefulness and the problem
you solve. Only those who are working or have worked

deserve to rest, and nobody pays you for activity but for
productivity because you are not rewarded for length of time
spent at the office or at work but your dedication and
productivity at it.
There is no subtitle for work and like I have emphasized

previously, you need to work if you want to make it in life or
create wealth. Whether it is hard work or smart work you
need to work.
WORK HAS BENEFITS
1. Working Provides You With A Learning Experience
I have shared with you earlier the five kinds of education you
need, and how you need that to get employed. Employers ask
for experience. Well, working is where you get experience and
get professional education.
2. Working Keeps You Hale And Hearty And Refreshes

You
Just like an unused battery will run down and an uninhabited

house deteriorate, an idle life also diminishes. Working is good
physical, mental and emotional exercise and therapy for your
life.
3. Working Earns You Respect
There is something called the dignity of labour and idle people

don't get it, only workers do. Nobody respects the idle or lazy
man in life, but people respect the hard worker.
Dangers Of Idleness 445
4. Working Earns You Reward
Nobody is rewarded for doing nothing; people only get

rewarded for doing something. When you work either as a
staff, an investor or an entrepreneur, you earn salaries, returns
or profit.
5. Working Increases Your Skills And Competence
You must have heard that practice makes perfect. When you
work, it will help you to develop your skills and other levels of
competences and really mature you. You gain far more from
working than being idle
6. Working Is A Means To An End
Working helps you to provide a means of livelihood, it helps

you to get seed capital for investing, and for going into your
own business. It also helps you get the preparations necessary
for entrepreneurship.
7. Working Helps You Become Significant
When you work, it becomes a platform and opportunity for

you to make your own contribution to our world and become
significant. You cannot make any positive or meaningful
impact with idleness except to be a nuisance to others.
Time is money.
Time is life.
Time is knowledge.
Time is rest.
Time is many things.
Time is a convertible resource, and can become any of the

above. So, time wasted is destiny wasted. Nobody grows
young; everybody grows old.
Avoid any form of idleness.

 Learn to do tomorrow's work yesterday.
 Engage in mental labour.
 Volunteer your services and time instead of being idle.
 Learn new skills, new language or a craft.
Like I quoted earlier in this book,

If you cannot fly, then run.
If you cannot run, then walk.
If you cannot walk, then crawl.
No matter what, just make sure you are on the move and not
idle. Idleness is dangerous, dangerous and dangerous
because:
 It makes you lose time and economy.
 It make you decay installmentally and unconsciously.
 It makes you open to depravity because an idle mind or
hand is the devil’s workshop.
 It makes you delay or suspend your destiny and those of
others.
If you have read this book all through till this stage, you cannot
afford idleness from now. Get something doing.
CHAPTER THIRTY-SIX
“There are no menial jobs, only menial minds.

There are no odd jobs, just odd mindsets.”
To conclude this module, let me give you a list of different

kinds of businesses you can explore in addition to all I have
given previously in this book:
1. Poultry
2. Car Wash Services
3. Printing Business
4. Dry Cleaning Services
5. Pop Corn Business
6. Garbage Collection
7. Photography
8. Exercise book Production
9. Farming
10. Newspaper & Magazine Sales
11. Fruit Shop.
12. Opinion Poll/ Rating Agency
13. Collection Centre for Dry-cleaners
14. House-to-House Dry-cleaning Services

15. Greeting Card Production
16. Beans flour Production
17. Canned food - fish, baked beans (moin-moin)
18. Children Cookies production
19. Fast Food Business
20. Food Seasoning Production
21. Powder Fruit Drink Production
22. Packing of Special type of Gari in nylon bags
23. Packaged Rice
24. Sealed Groundnut Production
25. Sealed Pepper Production
26. Nursery & primary school
27. Estate Agency
28. Children Cloth & Wears Manufacturing
29. Catering
30. Computer Graphic development
31. Animal Husbandry
32. Improving on an existing product
33. Day Care/ Baby Care
34. Baking & Bread Making
35. Marketing existing products
36. Business registration for companies
37. Fund management
38. Filling of annual Report for companies

39. Management Consultancy
40. Barbing Salon
41. Soap Making
42. Toilet roll production
43. Cake production
44. Adoption Agency
45. Bags & Nylon Manufacturing
46. Transport Business
47. Aquarium Production
48. Beverage Manufacture
49. Coffee & tea Shop
50. Mobile Snack Operation
51. Event Planning
52. Biography Publishing / Autobiography
53. Photo Journalism
54. Advertising. Photography
55. Studio Photography
56. Artistic Painting
57. Graphic Artist
58. Outdoor or society Photography
59. Writing
60. Business Training
61. Computer Assembling and Repairs
62. Computer Consumable Manufacturing

63. Clearing and Forwarding
64. Computer Software Development
65. Contract Publishing
66. Freelance Writing
67. Office Supplies
68. Designing
69. Hotel, Motel Supplies
70. Modeling
71. Acting
72. Manuscript Reviewing
73. Video Recording
74. Art- Cartoon
75. House/ Room Rental
76. Binding
77. Telephone services
78. Publisher Representative
79. Gardener
80. Party Planning
81. Drug Supply to Chemist
82. Production of Packed Fried Meat
83. Detergent Production
84. Chalk Production
85. Hair Dressing
86. Furniture Making

87. Crop Husbandry
88. Sign Writing
89. Ice cream making
90. Tailoring
91. Marketing agent
92. Floor & Rug Cleaning
93. Leather Production -Shoe, bag
94. Arranging Comedies
95. Canteen / Restaurant
96. Refreshment sales
97. Food Item sales
98. Supermarket & Variety Stores
99. Bookshop
100. Tourism & Tours.
101. Game Centre
102. Transporting Agency
103. Photocopying Centre
104. Horticulture
105. Printing of Stationery
106. Travel Agency
107. Video Club
108. Manual Labour
109. Export & Import Business
110. Courier Business

111. Used Automobile Owners agent/ Sales
112. Manufacturing of Juice
113. Educational Book Publishing
114. Cocoa Bean Merchandizing
115. Construction
116. Garment Manufacturing
117. Paint & Varnish Manufacturing
118. Tyre Retreading
119. Bottling of Soft Drinks
120. Manufacturing of Matches
121. Diary Production
122. Plastic Manufacturing
123. Screen Printing on Cloth
124. Scanning Business
125. 201 Machine Use
126. Cord Machine Use
127. Cement Manufacturing
128. Singlet Manufacturing
129. Passenger Bus Service
130. Haulage
131. Insecticide & Pesticide
132. Shopping bag, purse, shoes, et al
133. Oil Servicing Company
134. Paper Conversion Business

135. Wire, Nails, Nuts, et al
136. Rice Milling
137. Fertilizer Production
139. Business Centre
140. Sticker Production & Sales
141. Customized Product
142. Creative and Innovative Products
143. Career Pursuit
146. Repairs
147. Script Writing
148. Script Review
149. Lesson & Weekend Classes
150. Rental Services
151. Music Production
152. Voice Over
153. Playing of Music Instrument
154. Song writing/ Arrangement
155. Making of Sound Track
156. TV & Radio Programme
157. Studio
158. Video Production
159. Balloon decoration
160. Packaged Water Business
16 I. Rug & Carpet Washing

162. Audio Duplication
163. Audio & Music Club
164. Foreign University Admission Consultant
165. International Business Representative
166. Mail Dropping
167. Kingdom Business- Selling
168. Magazine / Journal Production & Sales
169. Production & Manufacturing of Games
170. Seminars and Training.
SECTION FIVE
THE SUCCESS MODULE

Understanding true success
How to succeed
Dangers of success
Time management 101
Goal setting 101
Decision making 101
What's your problem?
CHAPTER THIRTY-SEVEN
“The way you get started is to quit talking

and begin doing.”
Every morning in Africa a gazelle wakes up, it knows that it

must run faster than the fastest lion or it will be killed.
Every morning a lion wakes up, it knows that it must outrun

the slowest gazelle or it will starve to death.
It doesn't matter whether you are a lion or a gazelle, when the

sun comes up, you better start running.
This clear understanding about the reality of life helps both the
gazelle and the lion to do what they need to do to stay alive.
Many in life wants to succeed, but don't even understand what

success is all about nor do they know the price they need to
pay. The greatness of a man is not in what he has, but in the
course he lives for, and the price he is willing to pay to achieve
that course.
We have just one life to live, and this life has no duplicate.
Every day when we wake up life moves on because nobody
grows young, everybody grows old. Life has given us many
gifts, and we all need to know the purpose of each gift, and
know how to use them.
The gifts of life include:

 The gift of work.
 The gift of money.
 The gift of friends.
 The gift of problems.
 The gift of family.
 The gift of learning.
 The gift of laughter.
 The gift of giving.
 The gift of gratitude.
 The gift of a day.
 The gift of love.
 The gift of a dream.
What is your dream in life?
What can and should you do to see it happen?
Are you willing and ready to pay the price to fulfill your
dream?
Success in life is generally defined as the achievement of a goal
or the fulfillment of a dream, and this to me is not an accurate
definition of true success, because the lack of understanding of
true success has made many run with this definition without
finding the needed fulfillment which only comes by true
success.
 Setting and reaching a goal
 Dreaming and fulfilling a dream…
are not the definitions of true success because your goal or

dream may not be the right one. A lot of people dream and set
Understanding True Success 459
goals to get to the top of the corporate ladder, and they do all
they can to climb the ladder to the top only to discover that the
ladder is leaning on the wrong wall. Many others also dream
and set goals of becoming rich and wealthy. Hence, they do all
they can legally and illegally to make it happen, believing that
the end justifies the means, but they end up realising that true
success and fulfilment still did not happen for them.
 Fulfilling negative dreams does not make you successful
in the true sense of success or else Hitler was a success.
 Achieving negative goals does not make you successful in
the true sense of success or else Osama Bin Laden was a
success.
TRUE SUCCESS DEFINED
TRUE SUCCESS IS THE PROGRESSIVE ACHIEVEMENT OF

THE CREATOR'S GOALS/DREAMS FOR YOUR LIFE.
It is not the fulfillment of just any goal but of the Creator's goal,
of worthy, positive, goals and dreams.
While transporting some unfortunate mental patients from

one secure place to another, the newly appointed bus driver
stopped at a roadside restaurant for a natural break. On his
return to the bus, all twenty patients were gone. Being a
resourceful person and fearing the consequences of his
negligence, he drove to the next bus stop, where he claimed to
be a replacement for the usual service. Allowing only twenty
people on board, the driver made straight for his destination,
where he warned members of staff at the gates that the
“patients” were deluded and extremely volatile. The angry
“patients” were removed, sedated and incarcerated. They
remained in detention for three days until members of staff
were able to check their records and confirm their true
identities. The actual patients were never found.
Did the driver achieve a goal?- Yes
 Did the driver achieve the employer's goal? - No
He was resourceful, creative and cunning in setting a new goal

and dream of getting twenty people to the location, but that
did not make him a success because he did not achieve the goal
or dream he was meant to achieve.
True success has major sides and uniqueness to it that sets it

apart from the general understanding of success.
VITAL FACTS
1. TRUE SUCCESS IS A JOURNEY NOT A

DESTINATION
There is no particular location or level you will get to in life that

is the final destination or bus-stop called Success. Success is a
journey and not a destination. As long as you are where you
should be and you are doing what you should be doing per
time, you are a success.
2. TRUE SUCCESS BEGINS WITH THE DISCOVERY OF

LIFE'S PURPOSE
A life without a purpose is an experiment. We are all creatures

of purpose because the Creator had a purpose in mind when
he created us. That purpose He had in mind for us is our own
unique life mission and assignment. Discovering that purpose
and working to fulfil that purpose is what true success is, and
where true success begins.
3. ONLY THE CREATOR KNOWS WHO IS TRULY

SUCCESSFUL
You can achieve any goal you want
You can fulfill any dream you want
You can call yourself successful
Others can call you successful etc
But if the person that created you and gave you an assignment
and life mission does not call you successful, you are a failure.
He is the one that knows why He created you and what He
created you to achieve.
Instead of spending your life pursuing your own goals and

dreams or other people's goals and dreams for you, why not
discover your real life's mission and assignment and start
living for that because that is where true success and
fulfillment come from.
From movie stars
To music stars
To football or sport stars
To all kinds of celebrities all over the world called “success…”
We have continually seen that they still don't find fulfillment

in all their achieved goals and fulfilled dreams because of the
foundational error that stems out of a lack of understanding of
true success.
 They have achieved their goals
 They have fulfilled their wildest dreams
 They have made all the money
 They have acquired all the fame etc
Yet they have not become TRUE SUCCESS.
4. TRUE SUCCESS IS UNIQUE TO YOU
No one can beat you at being you. There is only one you and no
one can be like you better than you. You are created as an
original and not a copy of other people. We have over seven
billion people on the face of the earth today, and none of them
have your
 Thump print
 Voice print
 Eye print etc
You are one in seven billion and so is your success track. Don't
try to be like someone else or else, you will fail. Be yourself.
One of the greatest if not the greatest secret of true success is
being yourself.
5. ALL THE SECRETS OF SUCCESS IN LIFE ONLY

MATTERS WHEN THE BASICS ARE COVERED
There are countless books available on earth today on the

subject of success. This module on success is not meant to
duplicate them, but to present a different angle of true success.
All the success principles you know are useless until the basics
are covered which is
 True definition of success as seen and…
 The fact that it begins with the discovery of purpose etc
When you settle the basics, then all the principles, laws, keys
and strategies of success will now come to play. We will
examine few in this module.

 Being yourself
 Seeing right
 Thinking right
 Being properly informed
 Positive confession
 Right action
 Persistence
 A fighting spirit
 Risk taking
 Right relationships
 Diligence
 Investment mentality
 Wisdom and common sense
 Excellence
 Positive attitude
 Time management
 Goal setting
 Faithfulness
 Creativity and innovation
 Proper preparation
 Networking
 Self-reliance
 Prioritising
 Giving and generosity
 Determination
 Zeal and passion

 Order
 Confidence
 Ideas
 Experience
 Mentoring etc
EVIL PHILOSOPHY
To achieve true success, there are some evil philosophies and

belief that must be eradicated and re-evaluated because they
limit our potentials and possibilities.
The fact that an opinion has been widely held is no evidence

that it is not utterly absurd. It is just an opinion but can become
your own evil philosophy if you don't question it. Many
people have believed a lie so much that when they finally
encounter truth, they fight it.
1. Whatever Will Be, Will Be!
Whatever will be will not be; you have to make it be. You
have a part to play in what will be in your life, so don't
leave it to chance.
2. Half Bread is Better Than None!
Why settle for half bread when you can get full bread or
even own the bakery. This is a limiting belief that
positions you to settle for less and it is a mediocre
philosophy.
3. Let Sleeping Dogs Lie
Why will you allow sleeping dogs be if they are lying
down on your seat or your bed? Will you vacate your

place for dogs? Don't settle for less in life.
4. You Cannot Have Good Always Without Evil
No wonder your life has been in cycles of good and evil,
instead of good, better, best. Your expectations attracted
your reality. It is time to change your expectations so as to
change your manifestation.
5. A Bird in Hand is Worth More Than Two in The Bush
A bird in hand is useless compared to millions of birds in
the bush. If only you are willing to go into the bush and
hunt for them. Many times out of laziness, we come up
with evil philosophies.
6. Fingers are Not Equal
Yes! Physical fingers in your hand are not equal but that
does not make any of them valueless. Lose one and you
realise that they are all valuable. You are not even a finger,
so why look down on yourself.
7. A Fool at Forty is a Fool Forever
A fool at any age can be a fool forever if he refuses to let go
of his foolishness. It is never too late to become wise
because the day you wake up and wise up is the day you
change.
8. Life Begins at Forty
So, what have you been doing from birth - dying or just
existing? If you are below forty and you believe this, I feel
so, so sorry for you because it means you are not yet alive.
9. What Goes up Must Come Down

I thought that was just the lyrics of a song. When did it
become the philosophy of your life? Is your age coming
down? Is your wisdom and knowledge coming down? Is
the price of goods coming down? Think my friend!
10. He Who Laughs Last, Laughs Best
Why laugh last when you can laugh always and why
laugh best when laughter is not a competition. When we
programme ourselves with these strange philosophies,
they limit and restrict us.
11. Don't Bite More Than You Can Chew
Like one of my friends will always say, “Bite more than
you can chew and let God help you chew it”. Why dream
small when you can dream big, and why settle for less,
when you can have the best.
12. The Patient Dog Eats The Fattest Bone
Are you a dog? Are you okay with just bones?
I am sure you are not a dog; and no matter how fat the
bone is, it is nothing compared to the meat except for a
dog.
13. Majority Carries The Vote
That everybody is doing it does not make it right.
Majority may carry the vote in your life but you alone will
suffer the consequence, so wise up and defend your vote
in life.
14. If You Cannot Beat Them, Join Them
What an error of judgment! Don't you know that if you do
it the way they do it, you will also end up with their
result? Don't join them. If you cannot beat them, separate
yourself and move on. Be unique and exceptional.
15. If You Do It You Will Face The Music
Please face the music and enjoy the beat. Good music is
good for the soul. If you face the music well, one day you
may be the one singing the song or conducting the
orchestra.
16. The End Justifies The Means
The means is as important as the end because if the means
is wrong, the end will never be right. Every part of the
process demands order, justice and integrity. Don't ever
despise the process on the way to the promise.
17. Opportunity Comes But Once
Who told you so? Are you the one who creates
opportunity? Why expect only one opportunity when life
is full of opportunities that show up on a daily basis. Keep
watching and be sensitive because opportunities are
everywhere.
18. Opportunity Once Lost Can Never Be Regained
If it depends on you yes, but not when the Creator is
brought into the equation He can restore even wasted
years and bring back lost opportunities like no one else
can ever do.
19. Get It By All Means
All means? Good or bad? No! No! No! Don't get it by all
means. Only get it by all good, legal and proper means or
else you will get it and regret it.
20. God's Time Is The Best

What kind of watch does He use? Do you limit Him by
your time? God's time is the best only if you know His
time and don't use this philosophy to stay lazy and
unfruitful.
Let me close this chapter by revealing to you five facts of life

that determine and affect true success.
FIVE IRREFUTABLE FACTS FOR TRUE SUCCESS
1. You Are Not Created To Be A Failure
It does not really matter what state you are in now, or what the
opinions of people are concerning you. You are not created to
fail.
You may have failed in an exam
You may have failed in a business
You may have failed in a relationship etc…
But that does not make you a failure.
There is a difference between failure as an event, and failure as

a person. Your life events and circumstances do not define you
because you are not an event. Your present state is not your
final status. Even if you presently don't look like a success, it is
only a matter of time because you are not created to be a failure.
2. There Is No Such Thing As Luck
Many people would have become great and successful except

for the fact that instead of paying the price for success and
greatness, they are waiting for a lucky day. Nobody succeeds
by accidents in life, and people don't become great by luck.
When opportunity meets with preparation, you claim a man is

lucky. Anyone you see that is great and successful today did
not get there by luck or by accident, but by consciously or
unconsciously activating the laws and principles of success.
Even the lottery winners are not lucky because to win a lottery,
laws of success are applied unconsciously.
You believe in the lottery-faith
You buy the ticket-seed and action
You buy tickets over and over again - persistence
You wait for the date of result-patience etc
3. No One Can Make You Fail Without Your Permission
Universally, excuses have been known as the trademarks of

failure. When people succeed, they take responsibility; but
when they fail, they blame others. What's your excuse?
 Are you disabled or physically challenged? - So are
countless others who have become successful despite
their disability.
 Are you uneducated? - So are millions of people who have
made a success out of their life.
 Are you an orphan? - So are numerous orphans who are
the envy of many today.
 Are you a minority? - So are many minorities all over the
world who have become successful. etc
No matter your condition, you have no excuse to be a failure.

You have a responsibility to become successful. Obstacles
cannot stop you; problems cannot stop you; most of all, other
people cannot stop you. Only you can stop You.
4. Your Desire To Succeed is a Proof That You Can

Succeed
We normally take it for granted that everyone has positive

desires and expectations; but truth be told, not everyone
desires or expects the positive in life. Pessimism is a culture
and a way of life for many. Your desire for something is a proof
of its existence somewhere, and if you pursue your desire,
achieving it is inevitable. The starting point of all achievements
is desire. Keep this constantly in mind that weak desire brings
weak result just as a small amount of fire makes small amount
of heat. The pessimist sees difficulty in every opportunity and
the optimist sees opportunity in every difficulty. Human
beings have the remarkable ability to turn nothing into
something. They can turn weeds into garden and pennies into
fortunes. It all begins with a strong desire.
5. Success in Life is Not For Those Who Wish For it But For
Those Who Work For it.
You don't have to be great to get started but you have to get
started to be great. Anyone can accomplish virtually anything,
if they want it badly enough and if they are willing to work
long enough and hard enough. An object will remain stagnant
until a force is applied, and so also your life will remain in the
same spot until you do something about it. If wishes were
horses, beggars will ride and the only place where success
comes before work is in the dictionary.
To succeed, stop wishing; work hard and work smart because

pursuit is the proof of the desire, and what makes desire come
to pass is working at it.
CHAPTER THIRTY-EIGHT
“Small minds talk about people; mediocre

minds talk about events; great minds talk
about ideas.”
An old blind man was sitting on a busy street corner in the

rush-hour begging for money. On a cardboard sign, next to an
empty tin cup, he had written: “Blind - please help”. No one
was giving him any money.
A young Advertising Executive walked past and saw the blind

man with his sign and empty cup. She also saw many people
passing by, completely unmoved, let alone stopping to give
money. The advertising writer took a thick marker pen from
her pocket, turned the cardboard sheet back-to-front, re-wrote
the sign and went on her way.
Immediately, people began putting money into the tin cup.

After a while, when the cup was overflowing, the blind man
asked a stranger to tell him what the sign now said, it says, “It
is a beautiful day - you can see it - I cannot”. The Advert
Executive knew how to succeed at using advertising but the
old blind man did not. That “Know-How” made a difference in
the result.
Many want to succeed in life and at different tasks, goals and

endeavours but fail because they don't know how to succeed.

Let's use this chapter to examine the major steps required to
succeed in life and at anything.
1. Get The Right Definition Of Success
How do you define success? The last chapter was used to

give a clearer understanding of true success. In order to
truly succeed, the first step will be to have the right
definition of success.
2. Define Your Destination
To succeed at achieving anything, you must have a

definition of exactly what you want. You must know
what you want, so you can know when you get it. You
must know where you are going so you will know when
you get there.
3. Have A Specific Goal And Target
Your goals and target must be specific and not hazy so

you can work at it. A double-minded man is unstable in
all his ways and can hardly get anything done. Therefore,
have a specific goal and target if you want to succeed.
4. Write Down Your Goals
An unwritten goal is not yet a valid goal. The faintest line

is longer than the longest memory, and writing down
your goals helps to activate different faculties of your
being that will aid your success. There is a different
outcome between those who write down their goals and
those who don't.
How To Succeed 473
5. Define The Specific Time To Achieve It
Timing yourself helps challenge you and bring the

discipline required to achieve success. You cannot just
leave things to chance or believe the “whatever will be,
will be” philosophy. Define the timing, and work at it so
you can speed up your journey of success.
6. Develop A Plan To Achieve It
If you fail to plan, you have already planned to fail; and

success remains just a dream without a plan. Develop a
plan on how you will achieve your planned success and it
will help you greatly. If you plan well, you will do well.
Proper planning prevents poor performance.
7. Put Strategies in Place To Achieve It
Plans require strategies to be executed. Many just plan

and re-plan but don't strategise and proffer action steps to
fulfill their plan. The action-steps are the strategies
required to make things happen. Anyone that wants to be
successful must be strategic.
8. Find Out The Price You Need To Pay And Commit To

Paying It
There is a price to pay for anything meaningful in life, and

only those who pay the price will get the prize. To
succeed, there are prices to pay. You must find out the
prices you need to pay, the sacrifices you need to make,
and make up your mind to pay the price, or else your
dream will end up as a nightmare, and your success a
mirage.
9. Get To Work-Act
One thousand good intentions is not as powerful as one

action. No matter the dream, the goal, the strategy etc,
until you act, it ends up as nothing. The journey of a
thousand miles begins with a step. Action is very vital if
you want to succeed because if it is going to be, it is up to
you.
10. Fight Opposition And Stay Focused
To become successful in anything, you will face

challenges, but you must refuse to give up and fight
opposition. You will also face distractions but you must
refuse it and stay focused. If you refuse to give up and
stay focused, you will succeed.
These ten steps are simple yet powerful, and should be

adopted and applied by anyone that wants to succeed.
FIVE FACULTIES OF SUCCESS
There are five faculties of success you must put to work in

order for you to become a success in life. They all have a part to
play in determining your success.
1. Your Words
What you say matters a lot and your confession affects

your success, so watch your mouth. Nobody can rise
above their confession in life. Negative words and
confessions will limit you and negate your success, while
positive words and confessions will propel and boost
your success.
How To Succeed 475
2. Your Thoughts
Your thought determines your destiny and success in life.

If you think you can or you think you cannot, you are
right because it is what you think that matters.
Sow a thought - reap an act
Sow an act - reap a habit
Sow a habit - reap a character
Sow a character - reap a destiny.
Think positive at all times and refuse negative thoughts.
3. Your Desire
What you desire determines what you pursue, and what

you pursue determines what you achieve. To become
successful, you therefore have to fan the flames of your
desire and ensure your desires are strong, positive and
channelled in the right direction that will propel you to
succeed.
4. Your Expectation
What you expect determines what you attract
What you attract determines what you inspect
What you inspect determines what you respect
What you respect determines what you manifest
Let your expectations be positive at all times because they
will affect what you manifest.
5. Your Imagination
Your imagination helps you with the formation of

images, and if the images formed are wrong and

negative, it determines your outcome. Your imagination
is so powerful that it gives you the ability to take an
excursion trip into your future and come back to make a
sound futuristic decision.
You will succeed!
THE SERGEANT MAJOR'S RUDE PARROT STORY
A Retired Sergeant Major inherited a talking parrot from a

recently departed relative who had run a busy dockside pub.
For the first few days in his new home, the normally talkative
parrot was distinctly shy. The old Major, despite his stern and
disciplined ways, felt sorry for the bird, and gently
encouraged it with soft words and pieces of fruit. After a week
or thereabout the parrot began to find its voice - a little at first.
Responding to the kind treatment, the parrot's vocabulary
continued to recover, including particularly the many
colourful expressions it had been taught in the dockside pub.
The old Sergeant Major began to be quite irritated by the

parrot's incessant rudeness, and after a few more days of
worsening profanities, decided action was required to bring
the bird under control. The Sergeant Major tried at first to
incentivise the parrot with the promise of reward for good
behaviour, but to no avail. He next tried to teach the bird a
lesson by withdrawing its privileges, again to no avail. The
parrot remained stubbornly rude. Finally, the old major
flipped into battleground management mode. He grabbed the
bird, clamped his hands around its beak, and thrust the
struggling, swearing parrot, into the top drawer of the freezer,
slamming the door tightly shut.
How To Succeed 477
The swearing and struggling noises continued inside the

freezer for a few seconds and then abruptly stopped. The
Sergeant Major listened for a while and then, concerned that
the parrot's shock might have been terminal, carefully opened
the freezer door and opened the drawer to look. The parrot
slowly clambered out of the drawer and perched on its edge.
“I must apologise for my rude and disrespectful behaviour,”

said the parrot. “I promise never to use bad language again.
And by the way, what did the turkey I saw in there do?
The retired Sergeant Major tried many strategies before he

succeeded in his goal. I hope and believe that you won't need
to try ceaselessly. With the knowledge you are getting, you
will hit the bull's eye at all times.
CHAPTER THIRTY-NINE
“Your talent is God's gift to you. What you do

with it is your gift back to God.”
The story goes that sometime, close to a battlefield 200 years

ago; a man in civilian clothes rode past a small group of
exhausted battle-weary soldiers digging an obviously
important defensive position. The section leader, making no
effort to help, was shouting orders, threatening punishment if
the work was not completed within one hour.
“Why are you not helping?” Asked the stranger on horseback.
“I am in charge, and they do as I tell them”, said the sectional

leader, adding, “help them yourself if you feel strongly about
it”. To the section leader's surprise, the stranger dismounted
and helped the men until the job was finished. Before leaving,
the stranger congratulated the men for their work, and
approached the puzzled section-leader.
“You should notify top command next time your rank

prevents you from supporting your men - and I will provide a
more permanent solution”, said the stranger. Up close, the-
section leader now recognised General Washington, and also
the lesson he had just been taught.
This sectional leader obviously has a warped view of

leadership, and probably confused leadership for ruler-ship,
and punishment for motivation. I am sure he did not start out
like that, but now that he is a sectional leader and has people
under him, he has become a victim of the dangers of success.
This module on success will not be complete if I don't share

with you about the dangers of success. I have seen people
change just because they have tasted a little “success” and then
everyone around them become inferior and valueless to them
and should be serving them.
 For some, it is the danger of early arrival that causes it
because they became “successful” too early, and were not
mature enough to handle what comes with it.
 For some, it is their lack of character, because their
charisma has taken them to a level of “success” where
their character could not keep them.
 For some, it is a complete ignorance of the fact that success
attracts many dangers which will never be your
possibility, if you were not successful. There are some
temptations a poor man or commoner will not face.
Don't bother to rise if you plan to fall because great will be your
fall. That is why only those at the top face the danger of falling
because, he that is down needs fear no fall. Many do a lot to
become successful in life but don't equally do a lot to study in
advance on the dangers associated with success. Obtaining
success is one thing, maintaining it is another. I have seen a lot
of people do all they can to “succeed” and when they finally
reach their goal, they become something else and you begin to
wonder can money, fame and status really change people that
much? YES IT CAN.
Dangers Of Success 481
I have an unpublished book on this chapters topic and series of

teachings on it. But due to space constrain, let me just focus on
the ten dangers I have discovered that successful people
should guide against.
1. They Forget Where They Are Coming From
One major danger of success is that people tend to forget

where they are coming from once they attain a level of
“success.” A river that forgets its source will soon dry up;
it is only a matter of time.
I have seen people spend time, money and all just to get
pregnant and have a child, only to finally do and start
maltreating the child.
I have seen people weep and beg to get a job and after they
are employed, they become lukewarm.
People don't seem to appreciate what they have until they

lose it, and that is not a wise way to operate in life.
2. They Begin To Trust Their Means And Wealth
It was a hot afternoon traffic and everywhere on the

highway was blocked as cars manoeuver for space. We
were all crawling until we later realised that the traffic
was caused by a minor accident involving an SUV and a
motorbike. The motorbike man had obviously scratched
the SUV and was begging. The “BIG” man was furious
and refused the man's apology and other road users'
intervention. The scratch in my opinion was not much to
warrant the adamant and unforgiving posture. I wound
down my car window to see the scratch closely and
overheard him telling the motorbike man loudly:
“Do you know who I am?
I can beat you up and pay your hospital bill,
burn your motorbike and replace it in multiple folds

etc”
I was amazed. Why use a sledge hammer to kill a

mosquito? He obviously was already trapped by the
danger of success. Money has a better purpose than
beating and hospitalising people with it or burning and
replacing motorbikes with it. He obviously has started
trusting in his money, and felt he could get away with
anything just because he was rich.
3. They Despise Those Below Them
Never look down on anybody because no condition is

permanent in this life. Learn to value and appreciate
people, no matter who they are. Always remember the
golden rule Do unto others as you want to be done to you
because whatever you do, you will reap. Truly successful
people are always looking for opportunity to help others.
Unsuccessful people or those trapped by this danger of
success are always selfish and self-centered; asking what
is in it for them. That is a wrong road to tread; and if
someone is going down a wrong road, he does not need
motivation to speed him up, he needs education to turn
him around.
 Don't despise your cooks and stewards - they can
poison you
 Don't despise your drivers - they can kill you
 Don't despise your security men - they can arrange
your death
 Don't despise your staff - they can set you up
No matter who you are, never despise people
4. They Become Proud And Arrogant
The greater you are, the humbler and the more relatable
you should be, because who you are and all you have
achieved and become is not your making. The higher you
go, the greater the fall. When you see people that allow
“success” get into their head, they lack understanding.
Pride goes before a fall and a haughty spirit precedes
destruction. God resists the proud and gives more grace
to the humble.
This danger when welcomed will make you a mockery in

people's view and deprive you of goodwill from people,
because they will wish otherwise for you.
 There is nothing you have now that you cannot lose
 There is no level you are in now that cannot cease
 Even your life itself is not your own and can end
tonight
When you think of the futility of life, how you can sleep
today and never wake up tomorrow, how nothing but
God can give you tomorrow, you should humble
yourself, bury pride and avoid arrogance.
5. They Neglect What They Did To Obtain Success
Obtaining is one thing, maintaining is another. Whatever

you did to obtain anything in life, you must continue to
do it to sustain and maintain it.
 What you did to get married, you must keep doing

to stay married
 What you did to become wealthy, you must keep
doing to preserve wealth
 What you did to succeed, you must keep doing to
stay successful
One danger of success is the fact that once people become

successful, they start taking things for granted; neglecting
what they used to do, and before long things begin to fall
apart.
OBTAIN - SUSTAIN - MAINTAIN, it's all part of the

package
6. They Reduce Their Zeal And Commitment
Don't ever become too big to serve. A politician who was

an usher in a church where I speak annually once came to
seek my counsel after he became a Commissioner. He
wanted to know if it was okay to stop ushering now that
he was a Commissioner. I laughed because being a
Commissioner is not forever but time based. So, is a
Commissioner too big to be an usher in the Church?
Don't allow yourself to become too busy that you ignore

the basic pillars of life. Stay zealous and committed to the
truth, and to what you believe and live for, no matter how
“big” you become. Remember that the greatness of a man
is not in what he has, but it is in the course that he lives for,
and the price he is willing to pay to achieve it.
7. They Become Unteachable
I am always amazed when I come in contact with people

who think they know it all and have nothing to learn. To
be unteachable is a major problem in life, because the day
you stop learning is the day you start dying. Nobody
knows it all and nobody owns the monopoly of wisdom.
We all need each other, and we learn daily. No matter
how knowledgeable you are, others are more
knowledgeable than you in certain areas.
 If you don't learn from your doctor, you may die
before your time
 If you don't learn from your lawyer, you may attract
trouble
 If you don't learn from life, you may end up in
misery.
Life is a school of continual learning, so don't stop

learning.
8. They Overestimate Their Importance
Nobody on earth is indispensable, and it will be very

good for you to know and realise that,
 Before you came, there was life
 After you die, there will be life
 Whatever you are doing, others have done before
you
 Whatever you are doing, others will still do after
you die
You need to have a balanced estimation of your value and

channel it properly.
 To devalue yourself is inferiority complex
 To over value yourself is superiority complex
No matter who you are, you are valuable but definitely

not indispensable
9. They Surround Themselves With The Wrong People
Success has many fathers but failure is an orphan. When

you are successful you will have many sycophants and
“yes men” surrounding you because of what they can
gain by associating with you. If you are not careful, you
will confuse the “yes men” and parasites around you for
family and friends. They are neither your friends nor your
family because they are only around you for their selfish
agenda; hence, cannot be trusted, and cannot be totally
loyal to you. When troubles or challenges come into your
life, then you will know who is who.
Wise people choose their friends carefully at this stage,

and hold on to old friends and family that have been there
while they were coming up. Sieve the people around you,
and make sure you are surrounded by real and genuine
ones who have your interest at heart.
A king who was surrounded by sycophants wanted to

really sieve the people around him because only one
person around him was always having a contrary opinion
and he was beginning to dislike the person. He then
invited everyone to a get together at the palace and served
bitter palm wine. Everyone was laughing and telling the

king how sweet the wine is, but this lone voice came to
him and told him the wine was bitter. He advised the king
not to patronise the supplier again. This made the king
realise that he was surrounded by the wrong people, and
he made this person his personal special adviser.
10. They Become A Target For Shame And A Fall
How many times have we seen politicians resign in

shame, due to one misconduct or the other?
How many times have we seen celebrities break down

and end up in drug and alcohol rehabilitation?
How many times have we seen celebrities commit suicide

and overdose on drugs?
If people don't learn to avoid the dangers of success, they

end up in shame and destruction.
A word is enough for the wise.

CHAPTER FORTY
“Control your time or someone else will;

control your destiny or someone else will.”
After twenty-five years in the same parish, Father

O'Shaunessey was saying his farewells at his retirement
dinner. An eminent member of the congregation - a leading
politician - had been asked to make a presentation and a short
speech, but was late arriving.
So the Priest took it upon himself to fill the time, and stood up
to the microphone: "I remember the first confession I heard
here twenty-five years ago and it worried me as to what sort of
place I'd come to... That first confession remains the worst I've
ever heard. The chap confessed that he'd stolen a TV set from a
neighbour and lied to the police when questioned,
successfully blaming it on a local scallywag. He said that he'd
stolen money from his parents and from his employer; that
he'd had affairs with several of his friends' wives; that he'd
taken hard drugs, and had slept with his sister and given her
VD.
You can imagine what I thought... However I'm pleased to say

that as the days passed I soon realised that this sad fellow was a
frightful exception and that this parish was indeed a
wonderful place full of kind and decent people...
“At this point the politician arrived and apologised for being
late, and keen to take the stage. He immediately stepped up to
the microphone and pulled his speech from his pocket: "I'll
always remember when Father O'Shaunessey first came to our
parish," said the politician, "In fact, I'm pretty certain that I was
the first person in the parish that he heard in confession."
The politician's late coming and inability to manage his time

put him in an embarrassing situation that he was yet to be
aware of. Time management is a very vital aspect of life,
success, and wealth creation, and that is why I have dedicated
a whole chapter in this module to treat it. The inability of many
to manage their time well has led to failures in many areas and
when people don't respect time, they lose respect.
Time is a convertible resource and time wasted is resource

wasted.
1. Time Is Life
We use the phrase life-time to represent the entirety of a

person's life, which is the time between birth date and death
date. To waste time is to waste life.
2. Time Is Money
You spend hours, days and weeks working and giving your
time to your employer or your business, and what you get in
return is not more time but money in exchange for your time.
To waste time is to waste money.
3. Time Is Knowledge
All the knowledge you have today came in exchange for the
time you gave to learning and education, and the more time
Time Management 101 491
you gave to it, the more knowledge you had. Time wasted is
knowledge wasted.
4. Time Is Love, Family And Relationship
The love you share today, the relationship you have today, the
family you have today, all exist because you invested time to
build them. LOVE IS SPELT TIME in families.
5. Time Is Everything
Whatever you can get with time, whatever you can become
with time, whatever you can achieve with time-Time IS IT.
When you view time from this perspective, you will never
waste or toy with time again because the only competition you
will ever have in life is really the competition between your
disciplined and undisciplined mind.
 You are your greatest asset in life, so you need to put your
time, efforts and money into training, grooming and
developing your greatest asset which is you.
 Time is a period within which an event occurs
 Time is a cycle of occurrence
There are different root words that are translated to mean time:
>> AEON:
Age or generation like age to age or generation to

generation.
>> CHRONOS:
Chronometer which evolved from the shadow of

the sun i.e. the sun dial and became your wrist
watch or wall clock called a chronometer which
measure the hours of a twenty four hour day
>> KAIRUS:
The exact moment when an event or something

occurred to the minute or second.
Think over these examples to gain clearer understanding.

 When a baby girl is born, she has a potential to be a wife
and a mother even though she is still a baby. So, she is in
the AEON of being a wife or mother because she is alive.
 When she gets engaged and is preparing for her wedding
day, she is in the CHRONOS of being a wife, but the exact
time she says I do and make the vow is the KAIRUS of her
being a wife.
 When she gets pregnant, she enters into the CHRONOS of
motherhood which takes an average of nine months, but
the exact time she pushes the baby out into this world is
the KAIRUS of her motherhood.
Time management is therefore all about knowing how to

manage and make the most of your generation (AEON), your
available time (CHRONOS) and your perfect timing
(KAIRUS).
There are three things you can do with time just like money:
− Waste time- which is what foolish people do
− Spend time- which is what average people do
− Invest time- which is what wise people do
Time management is about spending your time meaningfully,

purposefully, productively, and investing it wisely.
VITAL FACTS ABOUT TIME
1. Everybody Has Time
Time is very democratic, and everybody that is alive has

time. Whether rich or poor, male or female, young or old,
we all have time.
2. Everybody Has Equal Time
Everybody on earth has twenty four hours a day because

time is a leveler. No matter who you are or what you have
you cannot create extra time.
3. God is The Giver of Time
God gave you time, and He is the only One who knows
how long you have left on earth. Nothing you do can get
you one second extra when God says your time is up.
4. You Cannot Role Back Time
Nobody grows young. Everybody grows old. Time-travel

is only in the movie world, and all the surgeries of this
world can only change your appearance and not reduce
your age.
5. Time Waits For No One
You cannot freeze or pause time except on your cable TV;

not real life. Everyday you wake up time is going forward
and moving on. Dates are changing and you cannot stop
it.
6. Time Is Money
Like we said earlier, time wasted is money wasted. If you

divide how much you make per month by the number of
hours you work, you will get your cost per hour, and
every time you wasted.
7 Time Is Life
1920 - 2013 equals your life-time like we said earlier. Do

you know that if you sleep for eight hours every day, by
the time you are 30 years old, you would have slept for ten
years?
24 = 8 +8+8, so 8 hours is one 3rd of your day. If you sleep

for 8 hours, work for 8 hours and play for 8 hours, check
your life in 30 years. Why sleep for 10 years of 30 years,
and play for another ten? - Think!
8. You Cannot Time Time

You can time yourself
You can time others
You can time events
You can time activities or tasks etc
But you cannot time time; you can only use it and manage
it.
9. You Cannot Have Time For Anything Except You Create

Time For It
I don't have time! I don't have time! - Yes, you do. You
only create time for what you consider important. It is not
time you lack; it is discipline and priority you lack.
Why sleep for 8 hours when you can sleep for 5 hours and
create 3 hours for other meaningful things.
Why play for 8 hours when you can commit those eight
hours to other meaningful things.
10. Your Ability to Manage Time Determines Your Success

In Life
Time wasted is destiny wasted. Since time is a convertible

resource, you cannot have true, meaningful and lasting
success without properly managing your time.
TIME MANAGEMENT STRATEGIES
1. Start With The Creator
Except you are an atheist (and I feel sorry for you if you
are), the best way to manage your time is to start with the
Creator who can take time back from you any day,
anytime.
 Start your day with God in prayer, bible study,
worship etc
 Give Him at least ten percent of the day as your
tithe. i.e 2 hours and 40 minutes daily, doing
something with Him.
 Start every day, week, month, year and season with
Him.
This gives you the wisdom and grace to succeed at time

management and at life.
2. Have A Priority List And Be Organised
If you don't develop this culture of having a priority/to

do list, you will find yourself “majoring” on the minor

and “minoring” on the major. There are some “must-
haves” of an organised life that will aid your time
management.
 Dairy
 Journals
 Address book
 Card holders
 Year planner
 To do list
 A good wrist watch
 Calculator
 Calendar
 A notebook
 etc.
They must all be readily available to you. Your IPAD or

phone can do a lot of this if not all in this age of
technology. Remember, Pareto's 80:20 rule. Don't waste
80 percent of your time on what produces only 20 percent
result. The secret of success is hidden in your daily
routine.
3. Block Time For Vital Things In Your Life
Remember that you will not have time for something

except you create it.
 Block out your birthday
 Block out your spouse's birthday
 Block out your children's birthday
 Block out your family time and holiday

 Block out your personal retreat and development
 Block out your anniversary etc
If you do these and do the same for your other obligations,

you will have placed a value on your schedule, and it will
be difficult for anyone to encroach on it anyhow. If you
don't control your time, someone else will control it
because good things only happen when planned. Bad
things happen on their own.
4. Plan In Advance
Long time planning and big picture thinking is very vital

for anyone who wants to succeed at time management
and joggle many things effectively.
There is short-term planning - days, weeks or months all

within a year.
There is mid-term planning - one year and above
There is long-term planning - three to five years and

above
Do you have a plan for the next one year in place?
Do you have a five year plan in place?
Do you have a ten year plan in place?
I have had a-thirty-year plan in place being annually

reviewed for almost twenty years now. It has also been
mainly reviewed to cover the next ten years ahead. No
one daydreams to be a failure. For those who only dream
of success and never wake up to do anything about it,
failure quickly becomes their reality.
5. Know Yourself
Those who have worked close with me know that I take

time seriously, and I don't have respect for people who
don't respect my time. To succeed at managing your time,
you need to know yourself.
 What are your strength - S
 What are your weakness - W
 What are you opportunities - O
 What are your threats - T
This SWOT Analysis is also vital for you to manage your

time successfully;
 Do you function better during the day or at night etc
 Do you like taking little naps and be refreshed
 Do you like being woken up from sleep or you wake
up by yourself
 Do you have a short concentration span etc
You must know yourself to manage yourself.
6. Start Early
For over three weeks I had an average of 3-5 hours sleep

maximum per day because of the writing of this book,
and had a target to finish it in one month; coupled with
having to speak daily; twice sometimes, and thrice on two
occasions. But because I started early, I was still able to
meet my target.
Avoid too much sleep. Wake up earlier to do other things

before going out, and gain extra time to achieve more

than you normally will. I have read an average of one
book per week for over twenty years now. With my kind
of schedule, waking up early helps me gain time. If you
sleep by 11pm and wake up by 3am, you have 2-3 hours
extra to read or do other things instead of sleeping from
10pm - 6am and wondering how others seem to achieve
more than you do.
Success does not come cheap, likewise time management.

You have to maximise the early stage of your life when
you still have the strength to go the extra mile, so you can
relax later and have something to show for it.
7. Concentrate Fully On Tasks
One other very vital strategy you need to adopt for proper
time management is learning to focus and concentrate on
tasks.
You can gain time sometimes by doing two things or more
together, but some tasks require your full attention so you
can get it done and move on.
 You can read or listen to music or an audio
programme while using the toilet.
 You can be eating and learning at the same time
through an audio programme
 You can turn your driving time to “School on
Wheel” and achieve more than one thing etc
However for some tasks, if you give 1-2 hours of full

concentration and attention, you get them done with. I
have written over forty books so far and none of my books
took me more than ten days to write. All I do is get all my
materials together, go away to a hotel or a place alone and

concentrate on it. This one took me three weeks already as
at the time I wrote this chapter and I still had two
sections/module to go; because owing to the peculiarity
of this season of my life, I have to do many other things
while writing.
8. Avoid Procrastination
Procrastination is a thief of time. Never push till

tomorrow what you can do today. Every day, you should
be doing something that will bring you closer to the better
tomorrow you dream of. Avoid:
I will do it later
I will do it tomorrow
There is still time etc
Today is the tomorrow you spoke about yesterday.

Tomorrow never really comes because today is all you
will always have. Do what you can do, when you should
and not push them till later, and crowd the future. You
must be willing to do today what has to be done today, so
you can have tomorrow what you dream to have
tomorrow. The difference between a successful person
and others is not lack of strength nor knowledge, but
rather a lack of will to do what needs to be done when it
should be done.
Sometimes, you can be overwhelmed by the enormity of

the task at hand and that makes you just procrastinate,
but it is not wise. That is fear and laziness in disguise.
Instead of procrastinating when faced with an
overwhelming task or difficult problem, break it into
many parts and handle them one part at a time.
9. Delegate Effectively
Why kill yourself with work when there are people

around you that can help? Insisting on doing what others
can help you do is not wisdom, and can be a sign of
insecurity. Trust people. Train and mentor people
around you, and let them help you.
Delegation is one of the greatest secrets of time

management because if you put proper systems and
strategies in place, you can delegate to people and
machines and get more things done and faster. Let others
do what they can, and focus on doing what no one else
can.
>> If you can and they cannot - concentrate on it
>> If you can and they can - delegate it to them
>> If you cannot and they can - outsource it to them
The days of lone-ranger and solo-operation are over.

These are the days of teamwork, networking,
collaboration, mergers, joint ventures etc. Even lone-
ranger was not alone. He had a horse named Tonto.
To monitor those around you and develop them to help

with task:
 You do and let them watch i.e. Mirroring
 You do with them for confidence i.e. Practising
 They do and you watch i.e. Monitoring
 They do i.e. Delegation by mentoring
We get more done in life when we don't care who gets the
credit.
10. Avoid Distractions
There are things and people that can constitute a

distraction to you if you don't handle them with wisdom.
 Unnecessary phone calls and texting
 Chatting online and being on social networks when
you should be working
 Watching the television during work time
 Entertaining and accommodating visitors when
you should be working, especially the “I was just
passing by group”. Some people just show up in
your office without notice or appointment and
claim they were just passing by and decided to
check you. Instead of politely appreciating and
dismissing them as soon as you can to see later at a
more appropriate time, you settle down and allow
your precious time pass by.
When you value your time, you won't allow time wasters or
distractions in your life. When you come before great people,
don't waste time, go straight to the point and move on or else
you become a distraction.
NB If I give you money, I can replace it but
If I give you my time, it is gone forever because you

have taken a part of my life that I cannot get back.
This is a major reason why I don't respect those who don't

respect my time because it simply means you don't value me
and honour my life.
How Much Is Your Time Worth?
When a man works for sixty hours a week and makes a

turnover of over two million dollars per annum from all his
different businesses and organisations, see the mathematics.
60 hours /week X 52 weeks = 3, 120 hours work
3,120 hours work = over 2M per annum
2M
3,120 hours = $ 641 per hour
If a man produces an average of $ 641 per hour and that man

now gives you an appointment to meet with him for an hour,
can you now see that he is really giving you time he can never
regain, and $641 value? Now, imagine you going late for such
appointment or getting their and wasting his time.
Knowing your time worth should help you gain perspective.

Some people's time per hour is worth more than you can ever
fathom. The fact that you earn 1-2 dollars a day or 5-20 dollars
per hour does not mean that is where everybody's level is.
Don't try to reduce the value of people's time to your time-
value.
TIME VALUE CIRCLE
1
Important
4 & Urgent
Not
2
Important
Important
But Not
Not
Urgent 3 Urgent
Not
Important
But Urgent
There are four major classes of things that fight for your time
1. Important and Urgent:
This is an emergency and you should avoid leaving tasks

or things to become emergencies before handling them.
When unexpected emergencies come, no problem. It is
called life. E.g. An unexpected task with a deadline or an
accident involving a loved one.
2. Important But Not Urgent:
This is good and should be the way you operate. If you

prioritise your life and manage your time well, important
things will be done at appropriate time and will be ready
before they become urgent and emergency.
3. Not Important But Urgent:
These are distractions and time-wasters. They are things

and people that just crash into your time and demand
urgent attention even though they are not important. E.g.
elongated and purposeless phone calls or the “I-was-
passing-by-and-decided-to-say-hello” person and you
gave one hour of your time.
4. Not Important Not Urgent:
These are time-wasters or leisure depending on whether

there are important things you could be doing with the
time. Resting, relaxing, having fun time, watching
movies etc are all very good and important for a
meaningful life. Life is not all about work and making
money. They should however be done at the appropriate
time.
ENEMIES OF TIME MANAGEMENT
There are many things and people that can hinder you from
properly managing your time. Some of them are listed below:
 Indecision
 Procrastination
 Indiscipline
 Lack of planning
 Lack of order and organisation
 Doing too much at the same time
 Busy doing nothing
 Laziness
 Interruptions and distractions
 Telephone, television, social media etc
You will never leave where you are until you decide where
you will rather be. Move from where you are to proper time
management.
CHAPTER FORTY-ONE
“Life takes on meaning when you become

motivated, set goals and charge after them in
an unstoppable manner.”
An elderly couple retired to the countryside to a small isolated

cottage overlooking some rugged and rocky heartland.
One early morning, the woman saw from her window a young
man dressed in working clothes, walking on the heath about a
hundred yards away. He was carrying a spade and a small
case. He soon disappeared from view behind a copse of trees.
The woman thought no more about it. Around the same time
the next day, she saw the man again, carrying his spade and a
small case. Again, he disappeared behind the copse.
The woman mentioned this to her husband who said he was

probably a farmer or gamekeeper setting traps, or performing
some other country practice that would be perfectly normal
and waved it aside.
However, after several more sightings of the young man with

the spade over the next two weeks, the woman persuaded her
husband to take a stroll earlier before the arrival of the man to
the copse of trees to investigate what he was doing.
There, they found a surprisingly long and deep trench, rough

and uneven at one end, becoming much neater and tidier
towards the other end.
“How strange,” the old lady said.
“Why dig a trench here… and in such difficult rocky ground?”
Her husband agreed.
Just then, the young man appeared earlier than his usual time.
“You're early,” said the old woman, making light of their
obvious curiosity, “We wondered what you were doing and
we also wondered what was in the case.”
“I'm digging a trench,” said the man who continued,
realising a bigger explanation was appropriate. “I'm actually
learning how to dig a good trench because the job I'm being
interviewed for later today says that experience is essential, so
I'm getting the experience. And the case…it's got my lunch in
it.” He got the job.
The young man in the above story had a goal to get a job, and
he set a strategy to reach his goal and the strategy worked for
him.
Goal-setting is a life planning mechanism that makes you win

and become successful in life. Anyone that has ever succeeded
has goal-setting as one of the major parts of their journey and
success story. Imagine a football match without goal posts. It
will be an unending episode of struggles and labour without
result. In life also you need goals to score goals. You cannot be
a goal-getter if you are not first a goal-setter.
No Goal-Setting = No Goal-Getting.
Goal-setting is not just about wishes, but having practical,

workable steps and strategies in place like the trench digger
Goal-Setting 101 509
story. The most important key to achieving great success is to

decide upon your goal and launch out. Get started, take action
and move.
WHY GOAL-SETTING?
Our entire lifetime is made up of days. However, we need to

plan long term even though we live short term, because our
daily living leads to our life-time. There are very vital reasons
why everyone should set goals:
1. IT IS THE RIGHT THING TO DO
Goals are a preview of future events and experiences in

our lives. To succeed in life, we must get goals and work
at them because it is the right thing to do. A life without
goals cannot score goals and such life is going nowhere.
Just as it is not right to play football without a goalpost, it
is not right to go through life without a goal.
2. IT HELPS YOU STAY FOCUSED
You should always bear in mind that your own resolution

to succeed is more important than any other thing. Goal-
setting helps you to stay focused on your dream and
avoid distractions. When a goal is set, everything in you is
channelled towards that goal because it exists. If you
don't know what to do with money, money will tell you
what to do. If you don't know what to do with your time,
others will help you waste it. But when you have a goal
towards a project, you will be focused.
3. IT HELPS YOU TO BECOME DISCIPLINED
A student who has a goal to graduate with a first class will

become more disciplined.

 He won't miss any lecture
 He will take his studies more seriously than others
 He must not engage in frivolities and entertain
distractions etc
Where there is no vision, the people cast off restrain and

live a wild life. When you set goals for yourself, it helps
you to become more disciplined with the use of your time
and other resources.
4. IT HELPS YOU TO MARK RESULT AND MEASURE

PROGRESS OR LACK OF IT
It takes a goalpost to know the number of goals scored

and the team that wins in a football match. So also in your
life, you need goals to help you know if you are achieving
things and getting result, or if you are stagnant and
retrogressing. When you set goals and achieve them, you
record a success in that area and it motivates you to move
on. The path to success is to set goals, take massive,
determined, and decisive actions, and monitor things as
you go to make necessary adjustments.
5. THE ABSENCE OF GOALS MEANS YOU LACK

VISION AND PLANNING
If you fail to plan, it means you have already planned to

fail, and goal setting is planning. A life without a vision is
an experiment and to lack goals is to lack vision. Look and
ask around, you will realise that no person or group that
wants to achieve anything meaningful operates without a
vision, a plan or a goal.
Make goal-setting a constant, and a priority in your life,

and see how dramatic your change will be.
3 KINDS OF GOALS
Goals can be looked at or approached in three ways:

1. Short-term goals: - This covers for goals that fall within
twelve calendar month.
2. Mid-term goals:- This cover for goals that fall within one
to three years mainly.
3. Long-term goals:- This covers for goals that are from four
or five years and above
Everyone needs to have short, medium and long term goals in

place for their lives and others areas.
GOALS FOR YOUR ROLES
You need to set goals for your different roles in life to help you
plan effectively for success in all areas.
e.g. I am a son
I have siblings
I am a husband
I am a father
I am a boss
I am a pastor
I am an individual
I have a career
I am a member of few associations etc
I have to set goals for each of these roles I play in life on an

annual basis. Look into your own life and develop your roles
and responsibilities list. I have twenty-two roles and areas to
cover in my life annually for now, and I have to plan and set
goals to have all round success in all the areas. Nobody
succeeds by accidents. When a goal matters enough to you,
you will find a way to accomplish what may at first seem
impossible. In life, there are those who SEE opportunities and
there are those who SEIZE opportunities. Goal-setting for
different roles helps you seize the opportunity to have
multiple success stories.
GOAL ANALYSIS
Goals are not wishes or wishful thinking, and goals don't fulfil
themselves. There are two ways to analyse goals and be
effective in your goal-setting.
1. The ABC strategy
2. The SMART strategy
Strategy One
A - Achievable
B- Believable
C - Concrete
The ABC strategy means your goal must be achievable,

believable and concrete.
To set a goal to be pregnant and become a mother all within

five months is not achievable and not believable. Your goals
must be something that can be realistically achieved, and must
be believable by you and also by others involved in the
achievement of the goal. It must also be concrete and not a-pie-
in-the-sky kind of goal. To say you will get married soon is not
a concrete goal. It needs to have a timeline to make it concrete.
Strategy Two
S - Specific
M - Measureable
A - Achievable
R - Realistic
T - Time bound
The SMART strategy covers for the ABC and more. It means
your goals should be specific. I want to make more money is
not specific; you need to state how much. I want to be rich is not
measurable; you need to state how, and what will constitute
the riches for it to be measurable.
It has to be achievable and not a baby in 5 months goal. It has to

be realistic and not “I want to be the president of America” and
you are not an American citizen. It has to be time-bound and
not an “I will make it soon” kind of goal. How soon is the soon,
and how do you define the soon? When your goal is SMART
and as simple as ABC, then it becomes an effective goal and
success is certain.
“I have learned one thing during my time on

the soccer fields; it is amazing how fast you
can run and the things you can do when you
have a goal in mind, and it applies to the rest of
my life too.” - Jeremy Morin
HOW TO SET AND ACHIEVE GOALS
1. WRITE IT
To set and achieve your goals, you need to write it down,

because an unwritten goal is an unserious goal. When

you think it, it is a wish, but when you write it, it becomes
a goal. Like I said in the last chapter, you need to have
tools of organization easily accessible with you, i.e. diary,
planner, journal, pen etc.
2. PLAN IT
Goals don't fulfill themselves, so you need to have

strategies in place to achieve your goals.
 Have a plan on how to achieve your goal.
 Have strategies and action steps on how to achieve
the plan.
If you just develop a plan without strategies and action

steps, it will remain a plan on paper and not a result in
reality.
3. PURSUE IT
One thousand good intentions are not as powerful as one

action, so you need to give attention to your intentions
and act. Goals will never be achieved without a
corresponding action.
“I plan to”
“I hope to”
“I intend to” etc.
This will remain a plan, a hope and an intention until you

add action to it. Pursuit is the proof of desire, so pursue
your desired goal with action.
4. ACHIEVE IT
Don't pursue your goals for pursuing sake without any

intention to achieve it. You will be amazed to realize that
there are people who do things just to be on record that
they put in some efforts and not because they are
committed to achieving any meaningful result. Life is too
short to spend it experimenting.
5. MAINTAIN IT
To obtain or achieve something you set out for is good,

but to sustain and maintain it is another. To win a trophy
or medal once is good, but to win it over and over again
and maintain the lead is of greater honour. Don't achieve
to lose, but achieve to maintain.
6. GROW IT
If you run a hundred metres for a minute, it is something

but to run it for 15 seconds is something else; to do it in 7
seconds is mind-blowing. You need to grow in your goal-
setting and expand your territory as you grow. Think big
and don't settle for less.
7. SHARE IT
Life is not all about you, but about the impact you make in
your generation. Success and achievements in life are all
meant to be shared. As you achieve your different life
goals, share with others and give back because true
fulfillment comes through sharing and becoming
significant.
See you at the top!

CHAPTER FORTY-TWO
“99% of failures come from people who have

the habit of making excuses.”
A landscape gardener ran a business that had been in the

family for two or three generations. The staff were happy, and
customers loved to visit the store, or to have the staff work on
their gardens or make deliveries-anything from bedding
plants to ride-on mowers. For as long as anyone could
remember, the current owner and previous generations of
owners were extremely positive happy people.
Most folk assumed it was because they ran a successful

business.
In fact it was the other way around...
A tradition in the business was that the owner always wore a

big lapel badge, saying “Business Is Great!”
The business was indeed generally great, although it went

through tough times like any other. What never changed
however, was the owner's attitude, and the badge saying
“Business Is Great!”
Everyone who saw the badge for the first time invariably
asked, "What's so great about business?" Sometimes people

would also comment that their own business was miserable, or
even that they personally were miserable or stressed.
Anyhow, the Business Is Great! Badge always tended to start a

conversation, which typically involved the owner talking
about lots of positive aspects of business and work, for
example:
 The pleasure of meeting and talking with different people
every day.
 The reward that comes from helping staff take on new
challenges and experiences.
 The fun and laughter in a relaxed and healthy work
environment.
 The fascination in the work itself, and in the other people's
works and businesses.
 The great feeling when you finish a job and do it to the
best of your capabilities.
 The new things you learn every day-even without
looking to do so.
 And the thought that everyone in business is blessed-
because there are many millions of people who would
swap their own situation to have the same opportunities
of doing a productive meaningful job, in a civilized well-
fed country, where we have no real worries.
And so the list went on. And no matter how miserable a person
was, they'd usually end up feeling a lot happier after just a
couple of minutes listening to all this infectious enthusiasm
and positivity.
Decision Making 101 519
It is impossible to quantify or measure attitude like this, but to

one extent or another, it's probably a self-fulfilling prophecy,
on which point, if asked about the badge in a quiet moment,
the business owner would confide: "The badge came first. The
great business followed."
People begin to become successful the minute they decide to

be. When the decision was made that business-is-great badge
should be a culture, greatness was set in motion.
Shallow men believe in luck and circumstances, but strong

men believe in cause and effect. The quality of your life today is
a product of all the choices and decisions you have made
before now, and the quality of your life tomorrow will be
determined by the quality of choices and decisions you make
now.
YESTERDAY'S DECISION IS TODAY'S REALITY.
TODAY'S DECISION IS TOMORROW'S REALITY.
You can determine and create your future by the choices and
decisions you make today. Since your decisions eventually
determines your destiny, it is very vital and wise to know how
to make the right decisions in every area of life, and that is why
I have included it in this module.
 You cannot succeed without having to make decisions.
 You cannot make, manage or multiply money without
making decisions.
 You cannot become an entrepreneur or start a business
without making decisions.
 You cannot create wealth without making decisions.
 You cannot make impact and be significant without
making decisions.
 You cannot be successful in life without making
decisions.
We all make decisions daily:

 Decision of whether to wake up or keep sleeping.
 Decision of what and when to eat.
 Decision of whether to bath or not.
 Decision of what to wear or put on.
 Decision of where, when and how to spend the day etc.
Some decisions are easy to make because they have no major

negative consequences if they are wrong. However, some
decisions are major and hence require sensitivity, maturity
and care because the consequence of making a mistake in them
is huge and can affect our destiny.
e.g. Where to work.
Where to live.
Who to marry.
Which course to study.
Where to worship.
How to respond to things.
What to accept or reject etc.
We are all servants of our choices and decisions once they are
made and we have to submit to the consequences and results
of our decisions whether positive or negative.
INDECISION IS ALSO A DECISION! Not deciding is a

decision. Not deciding on time is a decision and they all have

consequences.
FACTORS THAT AFFECT OUR DECISION MAKING
There are many factors that have the ability to influence and
affect our decision making in life, but due to space constraint,
let me deal with just few of them.
1. Your Level Of Maturity
Maturity does not come with age, but it comes with the
ability to handle responsibility and choose good above
evil at all times. When you are matured, you make better
decisions because you don't allow emotions and
sentiment to cloud your sense of judgment.
2. Your Level Of Exposure
A primitive and myopic person cannot make the same

quality of decision that an exposed person will make.
Your level of exposure educates and stimulates your
thinking, and it broadens your view and perception
which invariably has a great effect on your decision
making ability and the quality of your decisions.
3. Your Level Of Experience
We are all products of our past experiences, both positive

and negative and these experiences have a great influence
on our decision making in life. People who have had very
negative experiences in life and are yet to be free from the
pains, hurts, betrayals and experiences of the past tend to
be very pessimistic and negative about life. They will
mostly see the negatives before they see positive, if at all
they do.
4. Your Mentality And Mindset
We have examined different evil philosophies earlier in

this module, and if you hold onto any of such mindset, it
will affect your decision making. A man that believes
“whatever will be will be” will have no motivation to
make any meaningful decision to make it because of his
mindset. If you have a poverty mentality it will mirror
and show in your decision making. If you have
materialism mentality, it will show in your decision
making. Your mindset matters a lot.
5. Your Upbringing And Background
“Charity begins at home” has become a popular saying

globally, and only goes to show the effect of your
background and upbringing on you. If you grow up in a
home filled with love, care, nurture, mentoring, teaching,
protection etc it will show up in your decision making.
And if you grow up in a dysfunctional family filled with
abuse of all kinds and was raised to feel inferior,
devalued, useless etc it will affect your decision making.
6. The Environment
The environment we grow up in is one, the environment

we presently live and function in is another. A lot of
people have become victims of their environment and
they are trapped to think like they think, do like they do
and become like the environment due to the constant
influence of the environment both negative and positive. I
remember moving into an estate years ago before I built
my own house, and the environment quickly began to
influence my decisions positively because the level of
comfort and class in the neighbours and neighborhood
made me realize I have a long way to go and I had to

buckle up.
7. Your Association
Show me your friends and I will show you the kind of

person you are, because birds of the same feather flock
together. If you associate with positive people, it will rub
off on you and affect your decisions; if you associate with
negative people it will also rub off on you, and affect your
decisions.
Who are your friends?
Who influences you?
Don't be deceived to think you can associate with

negative people consistently and not be consciously or
unconsciously influenced over time.
8. Your Counselors or Advisers
Every wise person should have mentors, counselors and

advisers in their network that they consult before making
decisions that affect different areas of their lives. “A man
that ask questions never gets lost” greatly depends on the
person he asked. If you ask a man who is equally lost and
he wants to feign knowledge, he will direct you wrongly.
The quality of your counselors and advisers therefore
determine the quality of counsels or advice they will give
you, because they cannot give what they don't have.
9. Your Mood And State Per Time
If you study people closely, and you really come to

understand them, you will know the timing and the way
to approach them when you need them to do something.
Your moods and the state of your heart, your emotion,
and psychological frame of mind all affects the decision
you make.
 Mood swings can become decision swings.
 Temper tantrums can become decision tantrums.
 Physical sickness can become decision sickness.
Be your best before you make decisions at all times.
10. Your Level Of Education And Knowledge Of The Area
One other factor that will affect the level and quality of
decisions you make is how knowledgeable you are about
the area you need to make a decision about, and also your
level of education will be a major influence on your
decision. An illiterate cannot make the same kind of or
quality of decision like an educated person will.
Increasing your level of education and becoming

knowledgeable about different areas of life will be a great
asset, and leverage for you in life and in decision making.
DECISION MAKING STRATEGIES
When faced with a problem or a challenge, you need to be very

wise and strategic about the decisions you make on how to
solve such problem. The difference between failure and
success is doing a thing NEARLY right and a thing EXACTLY
RIGHT.
“I nearly made it.”
“I nearly got it.”
“I nearly finished it.”
Nearly is not complete, so it is vital to make right decisions at

all times and not nearly make a right decision. This is
important because every great leap forward you make in life
comes only after you have made a clear decision of some kind.
1. Define The Problem
If you have to make a decision, the first strategic step is to

define the problem by deciding the exact decision that has
to be made.
2. Analyze The Problem
Now that you know what you have to decide about, the
next step is, Do you have a decision, how vital will the
decision be etc? Do your analysis.
3. Develop Different Alternatives
The next step is to come up with different alternative

decisions that can be made because in some cases you
have only two options and in others you have diverse
options.
4. Evaluate The Different Options
Take time to think over the different options to know the

advantages and disadvantages of each option. This
evaluation will help you know which direction to tend
towards for your conclusion.
5. Think Deeply On The Option
After evaluation, this is the time to pray about it, if you do

believe in prayer. If you don't, spend time in deep

meditation and reflective thinking to decide which option
to choose. Decisions should never be taken lightly, the
stages should each be followed.
6. Choose The Option You Feel More Comfortable Or

Have Peace With
If you go through step five by taking it to God in prayer,

then whatever you have peace with or are led to do is
what you should do, and if you decide to do meditation
and reflective thinking, then, choose whatever option you
are comfortable with.
7. Take Effective Action
Once a decision is arrived at using this strategy, then take

action and face the consequences. In life you have to go
through a process, and if you make decisions and things
go wrong, just learn from it and move on.
 Not making a decision is a decision.
 Wrong decision is a decision.
 Right decision is a decision.
You may start out being undecided or making wrong

decisions often, but with time, experience, maturity and
learning, you come to a level where you hardly make
wrong decisions.
15 LAWS OF DECISION MAKING

1. Never make a decision under pressure or when you are
weak (physically, emotionally, mentally etc).
2. Never make a decision in a haste without deep thinking.
3. Never make a decision based on inadequate information.

4. Never make a decision without wise counsel.
5. Never make a decision without divine approval.
6. Never make a permanent decision based on temporary
issues.
7. Never make a decision based on emotions and
sentiments.
8. Never make a decision to insist on doing what others can
help you do.
9. Never make a decision without considering all options
and the consequences of the decision.
10. Never make a decision to go to war or a battle where there
are no spoils. Don't fight if there is nothing to win, and be
sure the result is worth the effort before you do.
11. Never make a decision without calculating the risks
involved, because you should not allow your expectation
exceed the practical potential and realities of your
resources.
12. Never make a decision that ends up as a waste of time. If
the return is not greater than the investment, then the
endeavor is not worth your time.
13. Never refuse to make a decision you need to make when
you need to make it because delay can be dangerous.
14. Never be indecisive because you are afraid of making a
wrong decision. Life is a school and you learn through
mistakes sometimes.
15. Never make a decision without 100% commitment to
stand by your decision and its consequence.
 Allow yourself a 10% ratio to be wrong.

 A 50% likelihood of betrayal.
 A 100% commitment to survive it all.
If you can really develop yourself to get it right in the decision-

making aspect of your life, majority of your lifetime is already
settled.
I have seen people make millions, because of their decisions.
I have seen people lose millions because of their decisions.
And I have my own story to tell too, both positive and
negative.
It is my belief that everything I have included in this book and

in every module is worth the sacrifice, and I really do hope that
it helps you and you become a success story.
See you at the top!

CHAPTER FORTY-THREE
“You cannot keep doing the same thing

over and over again and yet expect a
different result that is another dimension
of insanity.”
A very old lady looked in the mirror one morning. She had
three remaining hairs on her head, and being a positive soul,
she said “I think I will braid my hair today.” So she braided her
three hairs, and she had a great day.
Some days later, looking in the mirror one morning, preparing

for her day, she saw that she had only two hairs remaining.
“Hum, two hairs…. I fancy a centre parting today”. She duly
parted her two hairs, and as ever, she had a great day.
A week or so later, she saw that she had just one hair left on her
head. “One hair huh…,” she mused, “I know a pony-tail will
be perfect.” And again she had a great day. The next morning
she looked in the mirror, she was completely bald.
“Finally bald hum”, she said to herself, “How wonderful! I

won't have to waste time doing my hair any more….”
This woman was definitely full of positive image and positive

attitude, and that is one very wise way to always approach life
and all that life brings. It is better to always respond positively

than react negatively.
What is your problem? The ability to positively handle the

challenges and eventualities of life is very key for all-round
success. I have decided to end this module with this so as to
further make available principles, strategies, and insights that
will help achieve the purpose this book is set to achieve.
A PROBLEM IS DEFINED AS ANYTHING THAT HINDERS

PROGRESS OR SERVES AS OBSTACLES TO ACHIEVING
SET OBJECTIVES.
Many of what people call problems in life are really not

problems. It is just a function of their perception.
 If it is not stopping you, it is not a problem - just life.
 That you don't like or feel comfortable about something

does not make it a problem.
FACTS ABOUT PROBLEMS
1. Problems Are Inevitable
Life is a school and problems are normal to life because

they have their own purpose to fulfill, and like a song
writer once wrote:
“If I had never had a problem
I will never have known that
God could solve them.”
Problems are normal to life. So brace up.
What Is Your Problem? 531
2. Problems Are Solvable
Problems exist to be solved and today's problems are also

tomorrow's testimony. When problems show up, don't
worry, don't fret, because they will be solved, it is only a
matter of time.
3. Problems Are Beneficial
Yes, you read it right. There are benefits in problems.

 Problems reveal your potentials.
 Problems motivate you.
 Problems educate you.
If you learn from today problems, you will conquer

tomorrow ones.
DIFFERENCES TO NOTE
There are three different types of problems, and different ways

to respond to each type.
1. Potential Problem
This is not yet an existing problem, but has the potential to

become a problem. The way to respond to this is to take
preventive action because prevention is better than cure.
2. Perceived Problem
This is not yet a problem, neither is it going to be a

problem except you allow it or turn it into one, because it
only exist in your mind for now. The way to respond to
this is to ignore it. Even though perception is reality to
you, your best option is to ignore it, or else you end up
creating a problem where there is none.
3. Real Problems
These are the real problems that require your attention

and prompt action, and the best way to respond when
faced with real problems is to take decisive actions.
You need courage to change what you can change.
You need grace to accept what you cannot change.
You need wisdom to know the difference.
Some people erroneously believe that if you ignore a

problem, it will take care of itself but that is only true for
perceived problem, because real problem won't take care
of itself without decisive action on your part.
3 THINGS TO DO WITH REAL PROBLEMS

1. Take action to eliminate it.
2. Look for an alternative so you can by-pass it.
3. Face it and go through it to conquer it, or grow through it.
The three options above are very important and should be

registered in you.
HOW PEOPLE RESPOND TO PROBLEMS
1. Shock: - This is not the right way to respond to problems

because problems are normal to life and being shocked
changes nothing.
2. Ignore: - This is also an error and a wrong way to respond,

except for perceived problem which is not real problem.
What Is Your Problem? 533
3. Focus on It: - This is also a wrong response because you

should focus on the solution, not the problem.
4. Fear: - If you respond to a problem with fear and worry, it

does not solve the problem, it only compounds it.
HOW TO SOLVE PROBLEMS
1. Define It: - Find out exactly what the problem is in order

to be sure it is really a problem.
2. Describe it:- How is it a problem and in what way does it

affect you or stop you?
3. Detach It:- Separate yourself from the problem because

you are different from the problem.
4. Doubt It: - Refuse to accept the problem as a controller or

ruler over you.
5. Determine The Outcome: - Come up with alternatives to

get a desired outcome and come out of the problem.
6. Design A Solution: - Choose one of the options you have

come up with and solve the problem.
7. Deal With It: - Act on the solution proffered and make

sure you get result.
8. Document It:- Testify of your victory over the problem to

encourage others and to seal your victory.
In closing, please do realize that most of the time, the real

problem in life is ignorance, because ignorance is darkness and
keeps you down. Learn to seek counsel and help for any area of
life where you are facing a problem. Don't die in silence.
Congratulations for coming this far.
Lets' start wrapping things up as we go to the next module!

SECTION SIX
THE LEGACY MODULE

Retirement Planning 101
Strategies for Wealth Preservation
Journey to Significance
Health is Wealth
The Unavoidable Realities of Today
Windows of Opportunity
Books that Helped me Create Wealth
The Final Word
CHAPTER FORTY-FOUR
“An individual who is active in higher learning,

soon becomes an individual active in higher
earning, because we work to learn and not just to
earn.”
Welcome to the legacy module as we begin to conclude this

book. This section is focused on dealing with things that have
to do majorly with the later part of our life; the end results of all
our labours and efforts, and what we leave behind. There are
three inevitables in the career or business life of everyone and
nobody can escape it, you only need to be adequately prepared
for it:-
RETIRE - leave active service due to age or years of service.
RESIGN - leave a place of work voluntarily for many reasons.
RETRENCHED - sent away from a place of work due to dismissal or
other reasons.
Our focus here is the need for you to plan for your retirement
which is an inevitable thing, even if you are an entrepreneur
and run your own business, you still need to plan for your
retirement. You cannot leave your retirement planning for
others to do on your behalf without your direct involvement.
Planning, preparation, maintenance culture etc are alien
cultures to many people, and when one has the “whatever will
be will be” philosophy, it becomes worse.
To plan means to prepare and strategize for something in the

future or towards a goal. The past is like a river flowing out of
sight, and the future is like an ocean filled with opportunities
and delight, and planning takes you into that desired future.
Retirement is the period or season of your life when you are

out of active service. The general retirement age globally now
is at age 65 or after 35 years of active service, but that is now
being increased to between 65-70 in different countries and it is
causing protests.
When people refuse to learn from history, history repeats

itself. Looking into the history of the retirement age concept,
you realize that the age 65 was originally selected as a time of
retirement by the “Iron Chancellor” Otto Von Bismarck of
Germany, when he introduced a social security system to
appeal to the German working class and combat the power of
the socialist party in Germany during the late 1800s.
Somewhat cynically, Bismarck knew that the program would
cost little because the average German worker never reached
age 65, and many of those who did lived few years beyond that
age. When the United States passed the social security law in
1935 (more than 55 years after the conservative German
Chancellor introduced it in Germany), the average life
expectancy in America was only 61.7 years. Of course, people
who did reach 65 had a considerable number of years to live to
enjoy social security benefits before. Now the story is different.
Today there is no security in social security. Many nations

have billions and even trillions in unpaid pensions and
pensioners and senior citizens who did not plan for their
retirement but left it for others to do now have regrets. The

plan was set up with the mind that only few will reach 65 years
and now with many living longer, it is a different story.
THE STAGES OF LIFE
We have looked into the stages of life earlier in this book, but
let me just review it a little to fit into this context again.
Stage One:- 1-25 years = Learning stage or morning of life
Stage Two:- 26- 50 years = Earning stage or afternoon of life
Stage Three:- 51-75 years = Turning stage or evening of life
Stage Four:- 76-100 year = Fading / Resting Stage or night of life
Nobody grows young, everybody grows old. So, everyone

should start planning their retirement from day one when they
start their first job, just like you start planning for your death
from birth. Like I mentioned before in this book, I don't believe
anyone should work for more than fifteen years of their life
without having something in place that works to secure their
future. No one will plan your future for you if you don't plan it
yourself. The heights that others have reached and kept were
not attained by sudden flight but they, while others slept, were
toiling upward in the night. It is 3.22 am now and I have been at
this desk for fourteen hours with less than one hour up to use
the restroom, and have a meal, no one is here to see this but
when the book is out and the rewards starts flowing in, people
then see it.
The retirement stage of your life need not be a time of poverty

and misery because at this stage, you are expected to have
attained financial independence, and that means even if you
don't work or make any extra income again, the returns from
your existing investments should take adequate care of all

your needs, wants and luxuries and still not run out.
A research that has been carried out virtually everywhere in

the world with the same result, regardless of location,
economic climate, or political climate is the retirement
research. If you randomly select one hundred (100) young men
aged twenty (20) and follow them up for the next forty (40)
years, till they reach age sixty (60), you will find out the
following result:
 1% of them will have attained financial independence and
be extremely rich and wealthy.
 4% of them will be rich and wealthy.
 5% of them will still be working and struggling to make
ends meet.
 36% of them would have died.
 54% will be broke, poor, penniless and dependent on
relatives, their children, government or charities and
church welfare.
Put yourself in the picture:

 Have you retired already? If so where do you belong in
the percentile?
 Are you yet to clock sixty or retire? How much longer do
you have, and which percentile will you fall into?
None of the outcome in the research was thrust on any of them.

It was a result of their choices and their planning or lack of
planning. You need to have a financial plan for your
retirement, and for your future because nothing just happens.
You never make it to the next level by holding on to the first,

and actions stems from having dreams that are bigger than
your fears. Think about the considered retirement research
statistic, and really think about your life and your future. IS IT
WELL?
Numbers and statistics have a way of taking a man by the hand

and leading him down the path of reasoning. You need to take
your future serious, stop procrastinating, and plan your
retirement. It takes great courage to faithfully follow what we
know is true.
SEVEN STEPS AND STRATEGIES
1. Develop Investment Mentality
We have dealt extensively with this already, you need this

as step one for a successful retirement plan.
2. Choose Your Own Retirement Age
You don't have to be bound by the 65-70 years bondage

cycle; you can retire young and retire rich. Decide when
you want to retire and get to work. Remember what we
treated under the pathway to wealth chapter.
Financial planning steps - Ascertain your location
- Determine your destination
- Choose your vehicle
You need to do that again for your retirement planning.
3. Identify Your Future Needs
If you have chosen your retirement age, then identify how

much you will need then to sustain yourself and take care
of all your needs. When doing this, you should consider
inflation, your possible health needs, dependents that
will rely on you etc.
4. Choose The Right Vehicle And Use Multiple Streams
If you have ascertained your location and determined

your destination by identifying how much you will need
to retire and after retirement, then the next step is to
choose which vehicle or vehicles you will use to achieve
your goals. We have examined all kinds of vehicles in the
module on wealth creation, and have also dealt with
multiple streams, so you know what to do.
5. Start Early
“Early to bed, early to rise, makes a man healthy, wealthy

and wise” is the lyrics of a nursery rhyme we used to sing
when I was at nursery school, and it has stuck with me
because it is deep and very meaningful. To succeed at
retirement planning with ease, start early.
Like I said earlier, you should start planning for your

retirement the very day you start working. Once you
commence your first job, decide your retirement plan and
put an exit strategy in place to keep you focused or else,
you get stuck and trapped in the rat race cycle.
6. Join The New Retirement
The new retirement is the trend of the 21st century, and

not the 65-70 years old retirement trap. In the new
retirement, you use financial intelligence, investment
mentality, multiple streams etc to create huge wealth as
fast as possible, and lock it down into cash flow for life.
This helps you retire young and retire rich.
Imagine using wealth creation principle to create wealth

so that by age forty you already have let's say 100 houses
debt-free worth over fifteen million dollars, and you have
a monthly cash flow of seventy thousand averagely.
Can't you retire at forty? Did I hear you say it's impossible
or difficult? May be that mindset is your problem. It is
POSSIBLE, POSSIBLE, POSSIBLE. In the last few years
alone, houses that used to sell for over one hundred
thousand dollars per house now go for as low as ten
thousand at auction due to the housing crises. Can you
see the opportunity?
Real estate, businesses, intellectual property etc have

helped create great wealth that can make you retire
young and retire rich, which is the new retirement.
Starting your own business, growing it, and taking it
public, is another formula that the new retirees have
used, and it is working for many.
7. Write Your Will
Writing your will is part of planning for your retirement

because it helps you plan your legacy. Many have labored
for life and died without a will only to have things fizzle
away by crises. You came into this world empty, and it is
certain you are leaving with nothing. Writing a will does
not mean you are going to die soon; it is just you applying
wisdom to plan your future and your legacy.
Once you die, you lose control without a will, and who
gets what will be determined by others or the state
because you have no will. Who is your next of kin? You

have to settle this now. A lot of people are married and
still have their siblings or friends on vital forms as next of
kin without changing it, only to die, and getting access to
their benefits becomes a problem for their spouses and
children.
WHY WRITE A WILL?

1. Because you are not a fool;
2. Because you love your family and want to secure them.
Anyone who has something to share should have a will in

place no matter how young they are, and anyone who is forty
(40) and above should have a will.
Once you hit forty (40) two things I recommend you do are,
 Write your will
 Do a general medical check-up, and start doing annual
check-up from that point to stay healthy and live long.
You can always prepare your will by yourself. There are lots of
software packages that can help you, but getting a lawyer to
help you is your best option.
 Get a lawyer.
 Make a list of all you own.
 Make a list of all those to benefit from you.
 Let the lawyer handle things.
Retirement planning is vital- if you plan well, you will do well.

CHAPTER FORTY-FIVE
“A mind once expanded by a new idea, never

returns to its original dimensions.”
Several men were in a golf club locker room. A mobile phone

rings;
“Yes I can talk,” says the man answering the call, “You're
shopping are you? That's nice.”
The listening men smile to each other.
“You want to order those new carpets? Okay. And they'll
include the curtains for an extra five thousand?... Sure, why
not?”
More smiles among the listeners.
“You want to book that week on Necker Island…. They're
holding the price at twenty-two thousand?... Sounds a
bargain… You want a fortnight?... If that's…. what you want
honey, okay by me”
Smiles turn to expressions of mild envy.
“And you want to give the builder the go-ahead for the
new conservatory? Seventy-five thousand if we say yes today?
Sounds fair…. Sure, that's fine.”
The listeners exchange glance of amazement.
“Okay Sugar, see you later… yes, love you too,” says the
man, ending the call.
He looks at the other men and says, “Whose phone is this
anyway?..”
No wonder! It is not his phone. Anyone that spends money like

that for real can never stay wealthy or preserve their wealth.
Creating wealth is one thing, preserving it is another. I know a
lot of individuals and families who used to be very rich, but
today they have lost their wealth and become history because
they could not preserve their wealth.
1. Realize That True Wealth Is Not Cash Based But Asset

Based
Money is not wealth, but wealth includes money, riches

are mostly attributed to cash, while wealth is mostly
attributed to assets. You can therefore be rich (loaded
with cash) and not wealthy (loaded with assets). We have
earlier looked at the ingredients of true wealth in the
financial intelligence module, and you should know that
by now.
To preserve wealth, you must make sure you move

beyond riches to wealth, and use assets to preserve your
wealth. Rich people become poor when they lose their
money, but wealthy people may lose their money but will
still regain it through their assets. Real estate, businesses,
intellectual property etc are all assets you can use to
preserve your wealth.
2. Establish Multiple Streams Of Income
It comes up here again because it is important, when you

Strategies For Wealth Preservation 547
have multiple streams of income covering different

sectors and kinds of streams like we have earlier seen, it
helps secure your future and preserve wealth because
everything cannot always go wrong at the same time.
3. Choose And Train Your Successor
Success without a successor is successful failure. What is

the essence of laboring to create wealth just to lose it all
once you die, or hand it over to successors who will
squander it? If you have great ideas and no confidence to
share them, you will not get credit for having them. So the
same way you labour to create wealth, you must labour in
the same way to choose, raise, train and mentor your
successor whether they are your kids or not.
 Let them learn and grow through the rank both
outside the company and within to gain maturity
and experience.
 Give them the best education and training.
 Distribute your inheritance while you are alive if
you wish to avoid conflict after you have gone.
 Hand over to them while you are still alive to
mentor them. This is vital so you can help guide and
mentor them, and so you can help fight their battles
and help with oppositions.
 If your shoe is too big to fill with no competent
successor, then take the business public and let a
trust manage your estate for the next generation.
 Avoid the male/female child brouhaha when it
comes to a successor. Every child is a child and can
be your successor regardless of gender.
 Avoid the first child brouhaha; let the most

competent and capable child handle things
regardless of age. If your first son is an addict and a
truant, will you insist on handing over things to
him just because he is first son? Think!
4. Guard Your Health
Health is wealth and preserving your health will help

preserve you to create wealth and preserve wealth.
 Take time to rest or be laid to rest.
 Eat well.
 Sleep well
 Take a lot of water.
 Eat fruits and vegetables.
 Exercise well etc.
Why die before your time?
I have seen people lose their health in pursuit of wealth

only to now want to use the wealth to buy back their
health. I have seen people lose their family in pursuit of
wealth, only to now want to use money to get back their
family. A very wealthy man I know never cared about his
health or his family, but today he is incapacitated and his
wife and children have confined him in a nursing home
and travel the world on his private jets enjoying all the
money the way they want. He is still alive, but his health
is gone.
Strategies For Wealth Preservation 549
5. Establish A Legacy By Giving Back
What do you want to be remembered for? You have to be

relevant and significance conscious because that is one
way to preserve your wealth and influence your
generation. All lasting wealth comes from enriching
others in some way, and nobody was ever honored for
what they received but for what they gave. Preservation
of wealth and establishing a legacy is practised not much
in words but in attitudes and in actions.
 Set up a foundation to give back.
 Establish endowments.
 Establish legacies, etc.
When you do your giving while you are still living, you
will know where it is going.
6. Give God His Rightful Place

Remember the Titanic.
Remember AIG.
Remember Enron.
Remember Bernie Mac and Fannie Mae.
Remember Bernie Madoff etc.
And no matter who you are or how big you think you
have become, you can sink like the Titanic, and go belly
up like Enron without God. And no matter the money,
riches or wealth you think you have, without God, it can
disappear like a smoke and like the billions that
disappeared in the Madoff scheme.
A word is enough for the wise!

CHAPTER FORTY-SIX
“You can get everything you want in life, if

you just help enough other people get what
they want.”
A British family was on holiday in a rented motor-home in the

USA. Travelling through California, they visited the Magic
Mountain amusement park close by Los Angeles. Mid-
afternoon, halfway through what was turning out to be a most
enjoyable day at the park, Mum, Dad and the three kids came
upon a particularly steep plummeting ride. In the queue, the
ride attendants strongly warned everyone about the risks of
losing hats, spectacles, coins and keys, etc., and these warnings
were echoed by large signs around the ride. During the ride,
Dad lost the keys.
Due to the fact that the motor-home was a replacement vehicle

resulting from a breakdown earlier in the holiday, there were
no spare keys. And there were six keys on the lost bunch:
ignition, front doors, side door, fuel tank, propane tank, and
storage cupboards.
The park attendants drove the family back to the motor-home,

suggesting the least damaging ways to break into it.
Fortunately a window had been left slightly open, enabling the
middle son to be put in and to open the doors from the inside.
Inside the motor-home Mum and Dad discussed what to do.

They were stranded. Middle son (all of six years old) said he'd
got a key-said he'd found it-but no one was listening properly.
"Perhaps it will fit, I'll get it." (The optimism of young children
of course knows no bounds.) Not thinking for one second that
little lad's key would fit, Dad tried it. Incredibly the key fit the
ignition - and the driver's door. Middle son is a hero. It seems
he'd found the key in a cupboard when packing his clothes
soon after the motor-homes were swapped after the first
vehicle broke down.
The next day back at the camp site, Dad called a local locksmith
to see what could be done. "I might be able to make new keys
from the locks, if you bring the vehicle to me," said the
locksmith, so the family drove to the locksmith, whose
business was in a small shopping centre in the California
countryside. The locksmith looked at the motor-home, and
said he'd try. "If you come back in an hour I'll know better what
I can do for you." The family went to the nearby shops and a
coffee bar to pass the time. Dad returned to the locksmith to see
how things were going. The locksmith says he thought he
could make new keys for all the locks, but it would be a long
job.
In fact the job took the locksmith most of the day. The family
hung around the locksmith's, visited the shops again, and
generally made a day of being at the little shopping centre.
While working on the locks and the keys, the locksmith talked
with the family about England, about America, about the rides
at Las Vegas, about motor-homes, about business, about locks,
about families and kids, about lots of things. Later on in the
afternoon the locksmith said that he'd nearly done, "But you
have time to go get something to eat if you want. When you
Journey To Significance 553
come back I'll be done." So the family went to a burger bar for
something to eat. An hour later, the family returned to the
locksmith's shop. It was 4pm and they'd been at the shopping
centre since 10.00 in the morning. When Dad entered the
locksmith's shop the locksmith was smiling. He put two new
gleaming bunches of keys on the counter. "Here you go-a new
set of keys for all the locks, and a spare set too," said the
locksmith, "And I tell you what I'm going to do..." Dad offered
his credit card, gratefully. "You know, I've had such a great
time with you guys today," says the locksmith, "You can have
these for free."
This is a true story. It happened over ten years ago. I still tell
people about it now, like I'm telling you. The company is
Newhall Valencia Lock & Key, in the El Centro Shopping
Center, Canyon Country, California. This little company gave
me and my family an experience that transcended customer
service, and I was delighted when I found their business card
in my kitchen drawer the other day, because it prompted me to
share this story and to properly express my thanks.
Just a final note, I'm not suggesting that great customer service
is about giving your products and services away. Obviously
that's not a particularly sustainable business model. What I'm
saying though, is that there are times when you'll see
opportunity to do something really special for a customer, or
for another human being, and when you do it, the ripples of
your 'good pebble' can stretch around the world, and last for
years and years. So, within the boundaries of what's possible
and viable for you, drop in a good pebble whenever you can
and make some ripples of your own.
Years later, this story is still being told and here I am telling it
here for you to also see, just because one man chose to do
something significant.
There are three levels of existence and function in life, and

everyone must strive to journey to the ultimate level.
LEVEL ONE IS SURVIVAL LEVEL
LEVEL TWO IS SUCCESS LEVEL
LEVEL THREE IS SIGNIFICANCE LEVEL
At survival level, you are all about just surviving and meeting
your needs, so you don't consciously pursue significance.
At the success level, you are sometimes concerned about

making more, and securing what you have.
At significance level, you are more concerned about giving

back and imparting your world. This level, where making a
difference is your top priority is where you should journey
into. It is called being significant.
The dictionary defines journey as an act of traveling from one

place to another, especially if they are far apart, taking a trip or
traveling is also referred to as a journey.
Significant is defined severally as:

 The importance of something especially when it
affects the future.
 Large or important enough to have an effect or be
noticed.
 Full of meaning, special, momentous, important,
highly expensive.
“The journey to significance is the act of moving from

where you are now to a place or greater place of impact,
influence, and meaning to people and places.”
I can list names of all kinds of people both male and female
from all over the world, and you will immediately recognize
their names, and this will be so because they are significant
either negatively or positively.
OSAMA and OBAMA
Even though their names sound, spell and look familiar, one is
significant in the negative, and the other is significant for the
positive.
Osama Bin Laden - significant for terrorism.
Barack Obama - significant for being the first black President of

America.
Being significant can be a negative significance or positive, and

no one should be negatively significant but we all should
journey to a place of positive significance, which is the focus of
this chapter. All those that are very significant in our world
today or those that have passed on were not all born
significant, but they journeyed to a place of significance, and
you too should do the same.
 We are all born naked and crying.
 We will all die one day.
The day one is born, and the day one dies, are two significant
dates in one's life, and one cannot choose those dates except
you decide to commit suicide.
1912 - 2012
Date of Birth - Date of Death
What you do between these two dates determines your

significance on earth, and it is not everyone that has the
opportunity to die and rise again to have a second chance for
significance, and it is not everyone that has the opportunity to
read their obituary and have a rethink on life. Alfred Nobel,
the founder of the Nobel Prize had that opportunity. Read his
story.
THE ALFRED NOBEL STORY
In 1888 Alfred's brother, Ludvig died while visiting Cannes

and a French newspaper erroneously published Alfred's
obituary. It condemned him for his invention of dynamite and
is said to have brought about his decision to leave a better
legacy after his death. The obituary stated Le marchand de la
mort est mort ("The merchant of death is dead") and went on to
say, "Dr. Alfred Nobel, who became rich by finding ways to kill
more people faster than ever before, died yesterday." Alfred
was disappointed with what he read and concerned with how
he would be remembered. On 27 November 1895, at the
Swedish-Norwegian Club in Paris, Nobel signed his last will
and testament and set aside the bulk of his estate to establish
the Nobel Prizes, to be awarded annually without distinction
of nationality. He died of a stroke on 10 December 1896 at
Sanremo, Italy. After taxes and bequests to individuals,
Nobel's will gave 31,225,000 Swedish kronor (equivalent to
about 1.8 billion kronor or 250 million US dollars in 2008) to
fund the prizes.
The first three of these prizes are awarded for eminence in

physical science, in chemistry and in medical science or
physiology; the fourth is for literary work "in an ideal
direction" and the fifth prize is to be given to the person or
society that renders the greatest service to the cause of
international fraternity, in the suppression or reduction of

standing armies, or in the establishment or furtherance of
peace congresses. There is no prize awarded for mathematics,
but see Abel Prize.
The formulation for the literary prize being given for a work
"in an ideal direction" (i idealisk riktning in Swedish), is cryptic
and has caused much confusion. For many years, the Swedish
Academy interpreted "ideal" as "idealistic" (idealistisk) and
used it as a reason not to give the prize to important but less
Romantic authors, such as Henrik Ibsen and Leo Tolstoy. This
interpretation has since been revised, and the prize has been
awarded to, for example, Dario Fo and José Saramago, who do
not belong to the camp of literary idealism.
There was room for interpretation by the bodies he had named

for deciding on the physical sciences and chemistry prizes,
given that he had not consulted them before making the will.
In his one-page testament, he stipulated that the money go to
discoveries or inventions in the physical sciences and to
discoveries or improvements in chemistry. He had opened the
door to technological awards, but had not left instructions on
how to deal with the distinction between science and
technology. Since the deciding bodies he had chosen were
more concerned with the former, the prizes went to scientists
and not to engineers, technicians or other inventors.
In 2001, Alfred Nobel's great-grandnephew, Peter Nobel (b.

1931), asked the Bank of Sweden to differentiate its award to
economists given "in Alfred Nobel's memory" from the five
other awards. This has caused much controversy whether the
Bank of Sweden Prize in Economic Sciences in Memory of
Alfred Nobel is actually a "Nobel Prize”
Today we all hear of the Nobel prizes but that one single event
in his life is what changed him. WHAT DO YOU WANT TO BE
REMEMBERED FOR?
You cannot determine where or how you are born, but you can
determine how you die - significant or not.
What stops a lot of people from becoming significant is more

internal than external:
Their beliefs and mindset:
 What difference can I make?
 I don't have what it takes.
 Who cares what I do or become?
 It is not easy.
 I just want to survive.
Many close the door of greatness against themselves due to

these negative mindset and evil philosophies like we
examined earlier. No matter who or where you are, you can
make a difference and be significant at your level, no matter
how small.
THIS LITTLE LIGHT OF MINE, I AM GOING TO LET IT

SHINE! True change comes from within. Like Alfred Nobel;
you need to have a change of heart, change of mind, change of
anything that needs changing so as to journey to significance.
BLACK BOY STORY
Once there was a small black boy. Everybody would tease him
for his black colour. Even his mother also would curse her fate
that she had so ugly looking child. Due to all this, he used to
feel very sad, disappointed and lifeless.
One fine day he was standing by his window looking at other

children playing in the ground. Then he saw a balloon seller on
a street corner. His eyes sparkled as he gazed at all the different
coloured balloons-red, blue, white, green, yellow. The
colourful balloons in the sky fascinated him so much that he
rushed down the ground and stood near the balloon seller for
hours.
The old man selling the balloons saw the boy hesitated, and
then gathered his courage and approached. "Tell me mister;"
said the boy, "Do the black balloons fly as high as the others?"
The old man felt a tear forming in his eye. He picked the boy
up, sat him on his knee and said, "Look."
He let go of all the balloons. They drifted up in a cluster, higher

and higher into the blue sky, until they were so high they
disappeared. "Did you see that?" the balloon seller asked.
"Yes," said the boy. "Did the black balloons fly as high as the
others?"
"Yes, Mister, they did."
"You see my boy, the balloons are like people. The important
thing isn't their colour, or what they look like on the outside.
Rather, the important thing is what's inside. And what's inside
you makes all the difference in life." Realizing that it is the
content and not the container that mattered most, the boy rose
above limitations and became a great man.
Remember the five irrefutable facts of life? If it is going to be, it

is up to you because nothing just happens. It is your content
and not your colour that makes you significant in life. If you
activate a significance mindset and allow being significant to

shape what you do, you can recreate your world. Ignore
people who tell you “you can't” or try to discourage you,
because failure, rejection, discouragement etc, are all steps on
the way to success and significance. I don't think much of a
man who is not wiser today than he was yesterday, so let all
that this book has revealed become an ignition and motivation
for you to become significant. Give a man a fish, you feed him
for a day, teach a man to fish and you feed him for life. This
book is aimed at teaching you to fish.
The Bumble Bee's ability to fly is still an unsolved mystery

among scientist because based on it size and make-up, it
should never fly, but that is life. Your ability to achieve
anything is not dependent on people but on you. The bumble
bee is not aware of the Scientist and “Expert” opinion, so it
flies. I guess the day the bumble bee can hear them, they will
sow seeds of doubt in it and it will be limited.
BUMBLE BEE STORY
A well-known myth says that scientists once proved that

bumblebees should not be able to fly. The myth started from an
over-simplified calculation on a napkin at a dinner party. But
even detailed models of the flight of the bumblebee are limited
because they are based largely on the motion of tethered
bumblebees, which behave differently. Now Lijang Zeng of
Tsinghua University in China and colleagues have devised a
laser system that accurately measures the key parameter in the
flight of any insect - its 'body vector' (Lijang Zeng et al 2001
Meas. Sci. Technol. 12 1886).
The apocryphal story about bees not being able to fly arose
because the roughness and flexibility of their wings was
neglected in a quick calculation. The wings of a bumblebee

bend to create vortices that provide lift on both the upward
and downward strokes, and a full analysis of the bee's flight
involves many factors: wing angle, wing deformation,
aerodynamic and inertial forces on the wing, and so on. All of
these parameters are expressed in terms of 'body vector' - that
is, the exact orientation of the insect's body.
Existing methods for measuring the body vectors of insects in

free flight assume that the wings act symmetrically, but this
only happens if the insect is flying in a straight line. To
measure body vector more accurately, Zeng and colleagues
developed technique that accounts for more realistic curved
flight paths.
The team glued a sliver of glass weighing just 0.8 milligrams to

the top of a bumblebee's body, between its wings. The
bumblebee was then allowed to fly freely inside a small clear
box, illuminated from above by an array of 49 lasers. As the
bumblebee changed direction and orientation, the laser beams
bounced off the glass onto a trapezoidal screen suspended
above the box.
Synchronized cameras above and at the side of the box

monitored the position of the bumblebee and this allowed the
team to calculate the angle of reflection of the laser light and
then the body vector. Coupled with velocity and acceleration
data provided by the cameras, the technique should allow
biologists to model insect flight much more precisely. Using
the new method, Zeng's team found that the bumblebee's body
vector varied considerably, even as it flew in their small
experimental chamber.
When you go against the norm, you become exceptional

and hence become significant.
THE NEW BREED CREED

I am a new breed.
A new breed without greed.
I am being Raised, Empowered and Released.
I am a world changer and a history maker.
I am a new breed.
The media world is waiting.
The entertainment world is waiting.
The sport world is waiting.
The political world is waiting.
The world of education is waiting.
The financial sector is waiting.
The social and spiritual worlds are waiting.
The world of science and technology are waiting.
I am a new breed and am ready to show up.
I am a new breed.
I make positive impact wherever I go.
I am a role model at all times.
I am a solution and not a problem.
I am the best in all I do.
I do the right things at all times.
I have great value for time.
I care for and respect people.

I am establishing a positive legacy.
I am a person of honour and integrity.
I make my family and nation proud.
I am a new breed without greed.
We are the new breed.
We are without greed.
All the spheres of human endeavor are waiting for us.
So help me God.
CHAPTER FORTY-SEVEN
“Effective people are not problem - minded;

they are opportunity - minded, they feed
opportunities and starve problems.”
A school head was alerted by the caretaker to a persistent

problem in the girls' lavatories: some of the girl students were
leaving lipstick kisses on the mirrors. The caretaker had left
notices on the toilet walls asking for the practice to cease, but to no
avail: Every evening the caretaker would wipe away the kisses,
and the next day lots more kisses would be planted on the mirror.
It had become a bit of a game. The head teacher usually took a
creative approach to problem solving, and so the next day she
asked a few girl representatives from each class to meet with her
in the lavatory.
"Thank you for coming," said the head, "You will see there are
several lipstick kisses in the mirrors in this washroom.."
Some of the girls grinned at each other.
"As you will understand, modern lipstick is cleverly designed to

stay on the lips, and so the lipstick is not easy at all to clean from
the mirrors. We have therefore had to develop a special cleaning
regime, and my hope is that when you see the effort involved you
will help spread the word that we'd all be better off if those
responsible for the kisses use tissue paper instead of the mirrors
in future.."
At this point the caretaker stepped forward with a sponge

squeegee, which he took into one of the toilet cubicles, dipped
into the toilet bowl, and then used to clean one of the lipstick-
covered mirrors.
The caretaker smiled. The girls departed. And there were no

more lipstick kisses on the mirrors.
Wow, who will like to taste or drink toilet water? Even though the
girls were naughty, they still cared about their health enough to
stop when the news spread.
I have spoken on health matters severally at different point in this

book and just felt I should dedicate a whole chapter to it alone to
really drive home the importance of being healthy and health
conscious.
 You need good health to make money.
 You need good health to manage money.
 You need good health to multiply money.
 You need good health to succeed at entrepreneurship.
 You need good health to enjoy the money.
 You need good health to become significant etc.
Bad health and sickness can wipe you out financially. I have seen
people sell houses just to pay for a kidney they needed, I have
seen people go bankrupt nursing a sickness that refused to go;
and I know of people that spend a huge amount of money
annually just to stay alive. Don't be a victim.
 Rest well.
 Sleep well.
 Eat well.
 Take lots of water.
 Take lots of fruits.
Health Is Wealth 567
 Exercise regularly.
 Be very health conscious.
I am not a health expert, so I may not go deep into health issues,

but please take your health serious because if you get all the
money in this world and end up with bad health, you may end up
losing all the money trying to get your health back and that will
be bad.
BODILY EXERCISE PROFITS YOU
Walking, jogging, running, cycling, house chores, workout,

skipping, aerobics, recreation, sports etc, are all different forms
and degree of exercises you can explore, and all you need is to
make sure:
 You do it frequently (FREQUENCY).
 You do it with great intensity (INTENSITY).
 You do it for a good duration of time and not just few
minutes (DURATION).
 You do it continually as a lifestyle and a culture
(CONSISTENCY).
When your exercising has frequency, intensity, duration and

continuity, there are benefits.
1. It shapes you.
2. It strengthens you.
3. It removes bad fat.
4. It helps you grow and glow.
5. It helps improves stamina.
6. It improves endurance.
7. It reduces anxiety and depression.
8. It improves immunity.
9. It helps you save money that sickness should take.

10. It balances your hormones.
FRUITS AND THEIR BENEFITS
Please let this table guide your consumption

MEDICAL CHECK-UP
Prevention is better than cure, and nobody needs to die before

their time. I want to once again advise that a regular medical
check-up become part of your culture and lifestyle, especially
if you are forty and above. You don't have to be sick to see a
doctor. You can schedule an appointment with a doctor just for
regular check-up.
There have been cases of people that should have died but a
regular check-up saved them because a danger was
discovered before it became life threatening. Don't joke with
any sign or symptom you feel and don't understand, because
in my years of leading people, I have seen people die that
needed not to die.
May you live long and live healthy!

CHAPTER FORTY-EIGHT
“People don't care how much you know, until

they know how much you care, so don't tell me
how good you are, show me!”
Our world today is a different world from those of our

grandparents, and there are many unavoidable realities in this
21st century world of information and technology. I remember
the turn of this century in 1998-1999, the millennium bug and
Y2K buzz was all over the world, and people had all kinds of
speculation about this century. Twelve years later, we have
seen great, tremendous, and amazing things become part of
our world.
Our unavoidable realities include but not limited to:

 Need for a mentality/paradigm shift.
 The reality of globalization.
 The need for networking.
 The need for strategic positioning.
 The need for wisdom and excellence.
 The need for creativity and innovation.
 The New media reality.
 The new trends as earlier discussed etc.
Our physical, mental and intellectual resources need to

continually grow and change because they are our personal
capital in today's world.
One unavoidable reality I want to deal with in the chapter as

we start bringing this module and this book to a close is the
need for you to:
 Give back to your world as an individual or

company, and becoming responsible and
significant.
People don't care how much you know, until they know how
much you care and saying you are a good person or company
is not good enough, you must show it. Giving back helps you
to become fulfilled too because the degree with which you are
helpful to others and give back is the degree to which you will
be fulfilled. Money does not bring fulfillment!
You must have a generous spirit and be a giver because

“Givers Never Lack”.
Give your time.
Give your talent.
Give your treasure.
At the airport after a tiring business trip, a lady's return flight

was delayed. She went to the airport shop, bought a book, a
coffee and a small packet containing five gingernut biscuits.
The airport was crowded and she found a seat in the lounge,
next to a stranger. After a few minutes' reading, she became
absorbed in her book. She took a biscuit from the packet and
began to drink her coffee.
The Unavoidable Realities Of Today 575
To her great surprise, the stranger in the next seat calmly took
one of the biscuits and ate it. Stunned, she couldn't bring
herself to say anything, nor even to look at the stranger.
Nervously she continued reading. After a few minutes, she
slowly picked up and ate the third biscuit. Incredibly, the
stranger took the fourth ginger nut and ate it. Then to the
woman's amazement; he picked up the packet and offered her
the last biscuit. This being too much to tolerate, the lady
angrily picked up her belongings, gave the stranger an
indignant scowl and marched off to the boarding gate, where
her flight was now ready. Flustered and enraged, she reached
inside her bag for her boarding ticket, and found her unopened
packet of ginger nuts.
The stranger was not wrong after all, but was a man with a
generous heart who must have settled that giving is living.
You or your company should always think of ways to give
back because it is an unavoidable reality of today's world.
THE MILLENIUM DEVELOPMENT GOAL (MDGs)
In September of year 2000 as the world entered a new

millennium, The United Nations headquarter in New York
played host to a unique gathering where the world agreed to
focus on eight key areas for the first 15 years of this
millennium. Known as the Millennium Development Goals
(MDGs), this eight-point agenda is expected to be fulfilled by
2015. With just few years to go, the journey is still very far. My
foundation and I have joined the world in doing our part to
help make the world a better place. Will you join the crusade?
UNDERSTANDING THE MDGs
1. Eradicate Extreme Poverty And Hunger.

Living below 2 dollars a day is the UN definition of

poverty, while living below 1 dollar a day is known as
extreme poverty which is the level a great percentage of
people operate in, especially in Africa.
2. Achieve Universal Primary Education.
Every citizen of the world has a right to basic primary

education and millions of people have been deprived of
this in different nations of the world.
3. Promote Gender Equality And Empower Women.
The gender discrimination in different nations and

various sectors of human existence is no doubt an
unwelcome development that needs urgent attention.
We all have a part to play and should do.
4. Reduce Child Mortality.
The statistics of still births, infant and child mortality is so

high that it brings tears to one's eyes. It is amazing how
poor the medical facilities are in so many parts of the
world even in the midst of plenty due to corruption and
lack of good leadership.
5. Improve Maternal Health.
Many women die at childbirth in hospitals all over the

world, and many survive childbirth but end up with
diverse health problems. People's health and life need not
be jeopardized as it is in today's world, and things must
change.
6. Combating HIV/AIDS, Malaria And Other Diseases.
Incurable diseases have taken a central stage in many

lives today, and billions of dollars have been spent and

are still being spent on finding a cure. Except the cure
comes, millions will still face avoidable death.
7. Ensure Environmental Sustainability
The global warming debate is an ongoing conflict in

today's world; deforestation, gas flaring, and pollution in
water bodies etc. need urgent attention.
8. Develop Global Partnership for Development.
Networking and mergers are no doubt the way forward

in today's world, and forging profitable and strong
partnership in combating problems is a good agenda. It's
been over eleven years now, and even though a lot has
been done, a lot still needs to be done and the time is short.
Will the MDGs be achieved by 2015?
That is a big question and we all have a part to play in

making our world a better place.
In which of these eight areas can you or your organization

come in and give back? Corporate social responsibility is no
more just an option in today's world, it is an unavoidable
reality and a trend to flow with, because it is a practice that
leads to significance, and that is what having money is all
about.
Be generous with your products, services and profits. John D.

Rockefeller, the standard oil founder who died in 1937 was one
of the world's richest business barons. In his lifetime, he gave
away today's equivalent of $5 billion. He told his own story
this way: “I had to begin work as a small boy to support my
mother. My first wages amounted to $1.50 per week. The first
week after I went to work I took the $1.50 home to my mother.

She held it in her lap and explained to me that she would be
happy if I would give a tenth of it to the Lord. I did, and from
that week until this day, I have tithed every dollar God has
entrusted to me. And I want to say that if I had not tithed the
first dollar I made, I would not have tithed the first million I
made”.
Dear reader, being generous is the hallmark of people who live

successful lives and who operate business with soul. If your
exclusive reason for operating your business is personal gain,
you will find yourself empty because you are shallow. Some of
the greatest joys of becoming successful are associated with
acts of generosity to your team, your customers, your staff and
your community.
As a Christian, I believe in tithing and giving and I have done

that with results for over two decades now and I am fulfilled.
My business and I give back in many ways because we believe
in this as a corporate culture.
 Daily broadcast to help educate people.
 Free monthly seminar “School of Money”.
 A free weekly Success, Business and Leadership School .
 A percentage of our profits, our services and our products
are given out and used for worthy causes.
 Our time, talent and treasure is at work etc.
Rabbi David Lapin in his book “Thou Shall Prosper,” describes

the Jewish tradition of the Havdalah service. It is possibly one
of the most appropriate metaphors I have seen for having a
business and properly viewing prosperity. He says it this way:
“As the Sabbath ebbs away each Saturday

night, Jewish families prepare for the
productive work week ahead by singing the
joyful Havdalah service…. The Havdalah
service is recited over a cup of wine that runs
over into the saucer beneath.
This overflowing cup symbolizes the

intention to produce during the week ahead
not only sufficient to fill one's own cup, but
also an excess that will allow overflow for the
benefit of others. In other words, I am obliged
to first fill my cup and then continue pouring
at it more, so that I will have sufficient to give
away to others, thus helping to jump-start
their own efforts.”
I believe the lesson here is like I have said earlier in this book;
we first earn to take care of our needs and responsible wants,
but keep earning simply to give. This formula will make your
business vastly more satisfying if you follow it.
SEED : TIME : HARVEST
The man slowly looked up. This was a woman clearly

accustomed to the finer things of life. Her coat was new. She
looked like she had never missed a meal in her life. His first
thought was that she wanted to make fun of him, like so many
others had done before.
"Leave me alone," he growled. To his amazement, the
woman continued standing. She was smiling - her
white teeth displayed in dazzling rows.
"Are you hungry?" she asked.
"No," he answered sarcastically. "I've just come from
dining with the president. Now go away." The

woman's smile became even broader. Suddenly the
man felt a gentle hand under his arm. "What are you
doing, lady?"The man asked angrily. "I said you should
leave me alone."
Just then a policeman came up. "Is there any problem,
ma'am?" he asked. "No problem here, officer," the
woman answered. "I'm just trying to get this man to his
feet. Will you help me?"
The officer scratched his head. "That's old Jack. He's been
a fixture around here for a couple of years. What do you
want with him?"
"See that cafeteria over there?" she asked. "I'm going to get
him something to eat and get him out of the cold for
awhile."
"Are you crazy, lady?" the homeless man resisted. "I don't
want to go in there!" Then he felt strong hands grab his
other arm and lift him up. "Let me go, officer. I didn't do
anything."
"This is a good deal for you, Jack," the officer answered.
"Don't blow it."
Finally, with some difficulty, the woman and the police
officer got Jack into the cafeteria and sat him at a table in
a remote corner. It was the middle of the morning, so,
most of the breakfast crowd had already left and the
lunch bunch had not yet arrived.
The manager strode across the cafeteria and stood by his
table. "What's going on here, officer?" he asked. "What
is all this? Is this man in trouble?"
"This lady brought this man in here to be fed," the
policeman answered.
"Not in here!" the manager replied angrily. "Having a

person like that here is bad for business."
Old Jack smiled a toothless grin. "See, lady. I told you so.
Now if you'll let me go. I didn't want to come here in the
first place."
The woman turned to the cafeteria manager and smiled.
"Sir, are you familiar with Eddy and Associates, the
banking firm down the street?"
"Of course I am," the manager answered impatiently.
"They hold their weekly meetings in one of my banquet
rooms."
"And do you make a goodly amount of money providing
food at these weekly meetings?"
"What business is that of yours?", the man asked.
"I, sir, am Penelope Eddy, president and CEO of the
company."
"Oh."
The woman smiled again. "I thought that might make a
difference." She glanced at the cop who was busy
stifling a giggle. "Would you like to join us in a cup of
coffee and a meal, officer?"
"No thanks, ma'am," the officer replied. "I'm on duty."
"Then, perhaps, a cup of coffee to go?"
"Yes, ma'am. That would be very nice."
The cafeteria manager turned on his heel. "I'll get your
coffee right away, officer."
The officer watched him walk away. "You certainly put
him in his place," he said.
"That was not my intent. Believe it or not, I have a reason
for all this."
She sat down at the table across from her amazed guest.
She stared at him intently. "Jack, do you remember

me?"
Old Jack searched her face with his old, rheumy eyes "I
think so -- I mean you do look familiar."
"I'm a little older perhaps," she said. "Maybe I've even
filled out more than in my younger days when you
worked here, and I came through that very door, cold
and hungry."
"Ma'am?" the officer said questioningly. He couldn't
believe that such a magnificently turned out woman
could ever have been hungry.
"I was just out of college," the woman began. "I had come
to the city looking for a job, but I couldn't find anything.
Finally I was down to my last few cents and had been
kicked out of my apartment. I walked the streets for
days. It was February and I was cold and nearly
starving. I saw this place and walked in on the off
chance that I could get something to eat."
Jack lit up with a smile. "Now I remember," he said. "I was
behind the serving counter. You came up and asked me
if you could work for something to eat. I said that it was
against company policy."
"I know," the woman continued. "Then you made me the
biggest roast beef sandwich that I had ever seen, gave
me a cup of coffee, and told me to go over to a corner
table and enjoy it. I was afraid that you would get into
trouble.”
“Then, when I looked over, I saw you put the price of my
food in the cash register. I knew then that everything
would be all right."
"So you started your own business?" Old Jack said.
"I got a job that very afternoon. I worked my way up.

Eventually, I started my own business that prospered
with the help of God." She opened her purse and pulled
out a business card. "When you are finished here, I want
you to pay a visit to a Mr. Lyons. He's the personnel
director of my company. I'll go talk to him now and I'm
certain he'll find something for you to do around the
office.”
She smiled. “I think he might even find the funds to give
you a little advance so that you can buy some clothes
and get a place to live until you get on your feet. If you
ever need anything, my door is always opened to you."
There were tears in the old man's eyes. "How can I ever
thank you?" he said.
"Don't thank me," the woman answered. "To God goes the
glory. Thank Jesus. He led me to you."
Outside the cafeteria, the officer and the woman paused
at the entrance before going their separate ways.
"Thank you for all your help, officer," she said.
"On the contrary, Ms. Eddy," he answered. "Thank you. I
saw a miracle today, something that I will never forget.
And... and thank you for the coffee."
I believe you have learnt something from this story, because

givers never lack and your future is in your seed.
THE OLUMIDE EMMANUEL FOUNDATION (OEF).
When I turned forty few years ago, this OEF was established to
create a platform to give back in another dimension.
ERADICATING POVERTY & ESTABLISHING LEGACY

which is encapsulated in its mission statement:
“To Be An Instrument In The Hand of The Creator To Assist

The World In Poverty Eradication and Establishing A Positive
Legacy For Others To Follow.
To achieve this aim, we have laid forth a SEVEN POINT

AGENDA which puts our goals in clear sight and position us
to work in synergy as a team to leaving the world a little better
than we met it, and leaving a footprint of positivity in the sands
of time.
SEVEN POINT AGENDA
As we are set up to reach out to women, children and men in

diverse geographical locations, cultures and ethnicity cutting
across religious and socio-political barriers, we have laid out a
seven point agenda serving as our operational blueprint:
1. FOOD:
Feeding The Hungry.
To achieve this, Olumide Emmanuel Foundation dedicates to

agricultural and food sufficiency programmes including but
not limited to:
Large scale farming;
Food Kitchens;
Food Banks;
Food packs at special seasons.
2. CLOTHING:
Clothing the Naked.
To provide clothing for the under-privileged in society, the

establishment of charity centres, and programmes with

efficient monitoring systems and personnel to ensure that
those who need it, get it. This is achieved through:
- Charity Shops
- Street Kids Target Programmes
- Widows / Widowers Outreaches
- The Aged Targeted Programmes
3. SHELTER:
Sheltering the Homeless.
Shelter is one of the 3 key needs of the human race but

surprisingly, a huge number of individuals across the world
are simply homeless as a result of diverse & complex reasons,
sometimes too complex to explain. Some of these reasons are
natural disasters, family breakdowns, old age, unforeseen
economic occurrences, stranded travellers etc.
Olumide Emmanuel Foundation aims at helping people

without homes through the provision of:
- Transit Hostels;
- Rehabilitation Centres;
- Rents and Renovations;
- Cheap and Quality Accommodation.
4. EDUCATION:
Educating The Uneducated.
Scholarships
Vocational Institutes / Skill Acquisition Centres
Library
Back to school packs (exercise books etc.)

Developing a reading culture campaign.
5. HEALTH:
Supporting the sick; Protecting/Promoting Healthy Living

Boreholes
Medical Outreaches
Awareness Campaigns
Counseling Centres
Medical bill funding
Hygiene / Essential packs at special seasons
Physically Challenged, etc.
6. ENTREPRENEURING: -
Empowering the Poor.
Trainings, Seminars and Workshops
Micro-Financing and Funding
Entrepreneurial School
Wealth creation empowerment broadcast
7. INVESTMENTS: -
Doing Business to Raise Funds for the Foundation.
Raising Partners
Investing Funds
Establish Business
Visit www.oe-foundation.org for details on how you can
partner with or join us in advancing these goals.
CHAPTER FORTY-NINE
“The price you fail to pay today will be paid

tomorrow with interest. “
Having come this far, I want to use this chapter to invite you to
partake of the investment and wealth creation vehicles we
have in place at our organization. This is to help give you
opportunities to practise the principles you have learnt and see
results from them.
1. THE FINGER PRINTS INVESTMENT CLUB.
2. THE COMMON SENSE ESTATE DEVELOPMENTS.
3. COMMON SENSE TRAINING / SEMINARS
/CONSULTANCY.
4. FINGERPRINTS COOPERATIVE MULTIPURPOSE
SOCIETY.
5. OTHER OPPORTUNITIES.
THE FINGERPRINTS INVESTMENT CLUB
The Fingerprints Investment Club is an initiative of the
Common Sense Ltd board, a company I presently have the
privilege to head as the CEO.
After many years of teaching these investment principles, we
have discovered, along with other experienced and highly
versatile investors, that a lot of people need those they could

trust to help them set up investment vehicles and oversee their
smooth running.
The Fingerprints Investment Club is, therefore, one of our own
little ways of helping people become wealthy.
It is an investment club aimed at motivating, guiding and
assisting you to invest your money wisely. We call
Fingerprints Investment Club “the pathway to wealth”
because every club member who faithfully and consistently
operates this unique investment plan will become a
guaranteed millionaire at stipulated time frames as you will
see from our investment chart. This is your invitation to
consider becoming a Fingerprints Investment Club member, a
club that will usher you into the millionaires club.
No more wasteful spending! It is time for investing.
FingerPrints Investment puts the three steps on the pathway to
wealth together to help you become wealthy.
Financial Literacy: -
As a club member, you get continuous information and
motivation as well as tips and opportunities through our
seminars and products to help you.
Financial Planning: -
We have created a plan that will become your vehicle to
wealth. You only need to join us and let's ride together. With as
little as N10, 000 a month, you can become a millionaire in five
years (guaranteed) because we give you a guaranteed 20%
return per annum.
Financial Discipline:-
Our bylaws are structured to help you maintain the discipline
required for wealth creation. Patience, consistency and
Windows Of Opportunity 589
delayed gratification are essential ingredients in this discipline.

With Fingerprints Investment Club, you cannot go wrong. Don't
miss this opportunity, because like I have said all through this
book, no one will plan your future for you without your active
involvement.
WHAT IT IS: - (F. I. C = Fingerprints Investment Club)
F.I.C is an investment vehicle that gives interested individuals
the opportunity to invest a minimum of N5, 000 (five thousand
naira) every month and get a fixed and guaranteed 20% return.
HOW IT WORKS: -
- You join the club after going through all the membership
process, you decide how much you want to be investing
every month, but the minimum is N5,000 and it must be
monthly. Remember the compound interest element and
the power of annuities.
- We invest the money on your behalf as we deem fit
especially in intellectual property and real estate while you
get a fixed and guaranteed 20% per annum.
HOW TO JOIN: -
- Collect an application form, fill it completely and sign the
agreement.
- Pay a one-time membership due.
- Collect your acceptance letter, code number and identity
card.
- Start investing your chosen amount every month.
- Abide by the agreed by laws.
BENEFITS
- You invest your money and go to sleep, while your money
goes to work for you.
- You get a guaranteed 20% return on your investment per
annum while the fund manager bears the risk.

- You become a millionaire with ease, and in an assured time
as can be determined from the return on investment chart.
- You will be securing your future, and that of your family.
- You will be planning your retirement with ease.
- You can do this for your Company, self, family, child, baby
or unborn child.
- You become an investor and not just a spender or waster.
Monthly: 5,000 6,000 7,000 10,000

Amount p.a: 60,000 72,000 84,000 120,000
Interest 20% 20% 20% 20%
Years
1 72,000 86,400 100,800 144,000
2 158,400 190,080 221,760 316,800
3 262,080 314,496 366,912 524,160
4 384,096 463,795 541,094 772,992
5 532,915 642,954 750,113 1,071,590
6 711,498 857,945 1,000,935 1,429,909
7 925,798 1,115,934 1,301,923 1,859,890
8 1,182,958 1,425,521 1,663,108 2,375,868
9 1,491,549 1,797,025 2,096,529 2,995,042
10 1,861,859 2,242,830 2,616,635 3,738,049
11 2,306,231 2,777,796 3,240,762 4,629,660
12 2,839,477 3,419,755 3,989,715 5,699,592
13 3,479,371 4,190,107 4,888,458 6,983,510
14 4,247,246 5,114,528 5,966,949 8,524,213
15 5,168,696 6,223,833 7,261,139 10,373,055
16 6,274,435 7,555,000 8,814,167 12,591,666
17 7,601,321 7,627,000 10,677,800 15,253,999
18 9,193,585 11,069,280 12,814,160 18,448,798
19 11,104,303 13,369,536 15,477,792 22,282,558

20 13,397,164 16,129,843 18,674,150 26,883,069
Monthly: 15,000 20,000 25,000 30,000

Amount p.a: 180,000 240,000 300,000 360,000
Interest: 20% 20% 20% 20%
Years
1 216,000 288,000 360,000 432,000
2 475,200 633,600 792,000 950,400
3 796,240 1,048,320 1,310,400 1,310,400
4 1,171,488 1,545,984 1,932,480 2,318,976
5 1,621,786 2,143,181 2,678,976 3,214,771
6 2,162,143 2,859,817 3,574,771 4,289,725
7 2,810,572 3,719,780 4,649,725 5,579,670
8 3,588,686 4,751,736 5,939,670 7,127,604
9 4,522,423 5,990,083 7,487,604 8,985,125
10 5,642,908 7,476,100 9,345,125 11,214,150
11 6,987,490 9,259,320 11,574,150 13,888,980
12 8,600,988 11,399,184 14,248,980 17,098,776
13 10,537,186 13,967,021 17,458,776 20,950,531
14 12,860,623 17,048,425 21,310,531 25,572,637
15 15,648,748 20,746,110 25,932,637 31,119,164
16 18,994,498 25,183,332 31,479,164 37,774,996
17 23,009,398 30,507,998 38,134,997 45,761,995
18 27,827,278 36,897,598 46,121,996 55,346,394
19 33,608,734 44,565,118 55,706,396 66,847,673
20 40,546,481 53,766,142 67,207,675 80,649,208
Monthly: 15,000 20,000 25,000 30,000

Amount p.a: 180,000 240,000 300,000 360,000
Interest: 20% 20% 20% 20%
Years
1 216,000 288,000 360,000 432,000
2 475,200 633,600 792,000 950,400
3 796,240 1,048,320 1,310,400 1,310,400
4 1,171,488 1,545,984 1,932,480 2,318,976
5 1,621,786 2,143,181 2,678,976 3,214,771
6 2,162,143 2,859,817 3,574,771 4,289,725
7 2,810,572 3,719,780 4,649,725 5,579,670
8 3,588,686 4,751,736 5,939,670 7,127,604
9 4,522,423 5,990,083 7,487,604 8,985,125
10 5,642,908 7,476,100 9,345,125 11,214,150
11 6,987,490 9,259,320 11,574,150 13,888,980
12 8,600,988 11,399,184 14,248,980 17,098,776
13 10,537,186 13,967,021 17,458,776 20,950,531
14 12,860,623 17,048,425 21,310,531 25,572,637
15 15,648,748 20,746,110 25,932,637 31,119,164
16 18,994,498 25,183,332 31,479,164 37,774,996
17 23,009,398 30,507,998 38,134,997 45,761,995
18 27,827,278 36,897,598 46,121,996 55,346,394
19 33,608,734 44,565,118 55,706,396 66,847,673
20 40,546,481 53,766,142 67,207,675 80,649,208
Monthly: 35,000 40,000 50,000 60,000

Amount p.a: 420,000 480,000 600,000 720,000
Interest: 20% 20% 20% 20%
Years
1 504,000 576,000 720,000 864,000
2 1,108,800 1,267,200 1,584,000 1,800,000
3 1,834,560 2,096,640 2,620,800 3,144,960
4 2,705,472 3,091,968 3,864,960 4,637,952
5 3,750,566 4,286,362 5,357,952 6,429,542
6 5,004,679 5,719,634 7,149,542 8,579,450
7 6,509,615 7,439,561 9,299,450 11,159,340
8 8,315,538 9,383,473 11,879,340 14,255,208
9 10,482,646 11,836,168 14,975,208 17,970,250
10 13,083,175 14,779,401 18,690,250 22,428,300
11 16,203,810 18,311,281 23,148,300 27,777,960
12 19,948,572 22,549,537 28,497,960 34,197,552
13 24,442,286 27,635,444 34,917,552 41,901,062
14 29,834,743 33,738,533 42,621,062 51,145,275
15 36,305,692 41,062,240 51,865,274 62,238,330
16 44,070,830 49,850,688 62,958,329 75,549,996
17 53,388,996 60,396,826 76,269,995 91,523,995
18 64,570,795 73,052,191 92,243,994 110,692,794
19 77,988,954 88,238,629 111,412,793 133,415,353
20 94,090,745 106,462,355 134,415,352 161,298,424
Monthly: 70,000 80,000 90,000 100,000

Amount p.a: 840,000 960,000 1,080,000 1,200,000
Interest: 20% 20% 20% 20%
Years
1 1,008,000 1,152,000 1,296,000 1,400,000
2 2,217,600 2,534,400 2,851,200 3,168,000
3 3,669,120 4,193,280 4,717,440 5,241,600
4 5,410,944 6,183,936 6,956,928 7,729,920
5 7,501,133 8,572,723 9,644,314 10,715,904
6 10,009,360 11,439,268 12,869,177 14,299,085
7 13,019,232 14,879,122 16,739,012 18,598,902
8 16,631,078 19,006,946 21,382,814 23,758,682
9 20,965,294 23,960,335 26,955,377 29,950,418
10 26,166,353 29,904,402 33,642,452 37,380,502
11 32,407,624 37,037,282 41,666,942 46,296,362
12 39,897,149 45,596,738 51,296,330 56,995,634
13 48,884,579 55,868,086 62,851,596 69,834,761
14 59,669,495 68,193,703 76,717,915 85,241,713
15 72,611,394 82,984,444 93,357,498 103,730,056
16 88,141,673 100,693,333 113,324,998 125,916,067
17 106,778,008 122,032,000 137,285,998 152,539,280
18 129,141,610 147,590,400 166,039,198 184,487,136
19 155,977,932 178,260,480 200,543,038 222,824,563
20 188,181,518 215,064,576 241,947,646 268,829,476
From the above chart, you see what you get for up to twenty
years, if you invest from N5,000 to N100,000 .
Study the chart, locate your possibility and make the move. We
hope to hear from you. All our contact details are at the end of
the book.
N.B. The Fingerprints Investment Club does not only operate

in Nigeria, but only operates based on the currency of any
nation where members come from. Contact us for details.
 The 20% return per annum guaranteed is only for
those who operate their membership for five years
and above.
1- 2yrs = 10% per annum
3- 4yrs = 15%per annum
5yrs & above = 20% per annum
 We also have the Fingerprints Premium which is for
those who want to invest a lumpsum once and still
get the 20% interests per annum.
COMMON SENSE ESTATE DEVELOPMENT
Apart from the F.I.C., another window of opportunity

available through our platform is our estate projects. We are
also into estate development and the estate project is primarily
to make genuine and affordable land and houses available to
interested individuals both for residential and commercial
purposes. We buy large expanse of land in hectares, sell
individual plots to people, and together we develop a fully
functional residential estate. We sell you the land; we can build
for you, manage for you, and help you build wealth through
real estate. We have handled five of such estates so far, ranging
from fifty acres to a two hundred acre estate. By the time you
are reading this, I don't know how many we would have done.
But you can call us anytime you read this and we will let you
know what is on.
You can be a commission based sales agent with us and make

money from our real estate projects.
If you are an investor just wanting to invest money in real

estate in Nigeria, contact us, we can work together.
COMMON SENSE TRAINING / SEMINARS /

CONSULTANCY
We offer Training Courses / Seminars / Consultancies

covering the scope of this book and more. We do these for
Churches, Organizations, Corporations, Civil Servants,
Students etc. Contact us, and we can work together to make
financial intelligence available. I am available to speak on any
platform, and on various topics and issues.
THE FINGERPRINTS CORPORATIVE MULTIPURPOSE

SOCIETY
For generations, people have created wealth through co-

operatives, thrifts, contributions, networking etc. By teaming
up with others, an individual is able to achieve more than they
could alone.
Together Everyone Achieve More (T.E.A.M). We achieve

more together than the sum total of our individual
achievements. After over a decade of helping people create
wealth, I have realised that bringing people into a network
under an umbrella where they can be closely mentored,
monitored and empowered is vital to them creating wealth.
The Fingerprints Co-operative Multipurpose Society (FIC-
CMS) is a platform that has been created to help you create
wealth.
OUR UNIQUENESS.
- ACCESS TO MENTORING
- ACCESS TO MICRO-FINANCE
- ACCESS TO LOANS
- ACCESS TO NETWORKING
- ACCESS TO OPPORTUNITY
Contact us for detail.
OTHER BUSINESS OPPORTUNITIES
 We have over twenty books and products available till

date. You can be a marketer or distributor of all our
products including the present one and make good
money on a part time basis. Contact us.
 We can open you up to a lot of business opportunities for

yourself, your church, your business or your
organization; in oil and gas, travel and tours, etc.
Take advantage of these windows of opportunities.
CIRCUS LESSON
If the circus is coming to town and you paint a sign saying

'Circus coming to the Fairground Saturday', that's advertising.
If you put the sign on the back of an elephant and walk it into
town, that's promotion. If the elephant walks through the
mayor's flower bed, that's publicity. And if you get the mayor
to laugh about it on the evening news, that's public relations.”
If the town's citizens go to the circus, you show them the many
entertainment booths, explain how much fun they'll have
spending money at the booths, answer their questions and
ultimately, they spends a lot of money at the circus, that's sales.
CHAPTER FIFTY
“It is appointed unto man once to die, but

after death comes judgment. Are you set for
eternity?”
Welcome to a new level of life. I have no doubt in my heart that

this book has affected you positively, because I have been
affected positively by the truths shared in this book. Taking
time out to write this book has been a great refreshing time for
me. The book is not over yet.
How Will Your Death Be Announced?
One thing that is common to all is that we are all born, and will
all die one day, except you are alive in Christ at rapture. When
you die, how will your death be announced? What you do with
the information you have gotten from this book will determine
how your death will be announced. Which of these two will it
be?
# With deep sorrow of heart, we regret to announce the

sudden passing away or the passing away of XXXXXXXXXX,
whose sudden demise took place on XXXXXXXXXX. He / she
is survived by XXXXXXXXXX.
This kind of announcement shows a death that leaves pain and

sorrow for those left behind. Crying, wailing and anguish

always characterize the burial of this kind because the dead,
most likely left nothing substantial behind.
# With gratitude to God for a life well spent, we announce

the passing away into glory of our XXXXXXXXXX. May his /
her gentle soul rest in perfect peace. He/she is survived by
XXXXXXXXXX.
This kind of announcement shows a death that leaves

something behind. In this kind of burial, people don't cry, wail
or show anguish, they only sob, not because the dead is not
missed, but it was a life well spent with great inheritance left
behind for others to enjoy.
Do you want to die and leave your family and offspring in

pain, or you want to exit with eternal legacies in place?
“For what shall it profit a man, if he shall

gain the whole world, and lose his own
soul?” -Mark 8:36
God wants you to have all the best that the world has to offer
and live in stupendous wealth, but it is all expected to be on the
premise that the spiritual has been put in place. To gain the
whole world and lose your soul is to lose everything. You came
into this world with nothing, and definitely you are going back
with nothing. When you die, all your life's journey will only be
characterized with a dash i.e.
MR INDIVIDUAL SOMEBODY
1950 - 2050
The day you were born will be stated, the day you die will be
The Final Word 601
stated, but every other thing equals _____________. All your

qualifications, achievements, investments, etc will equal dash.
The life you live now will determine what your __________
will be interpreted to mean. A life without Christ will end up in
crises.
In order to find peace with God, you need to embrace God's

love and receive salvation that only Jesus Christ gives. There
are some basic steps you need to take that will usher you into
the world of new beginnings.
1. Recognize Your Need For God.
“For all have sinned, and come short of

the glory of God” - Rom 3:23
We all have need of a Savior, and in order to succeed in life, you

need God.
2. Repent Of Your Sins.
“If we confess our sins, He is faithful and

just to forgive us our sins, and to cleanse
us from all unrighteousness.” 1 John. 1:9
Sin creates a wall between man and God, which hinders God
from being able to intervene on our behalf in different areas of
life. However, repentance opens the door for God.
3. Believe In Jesus.
“For God so loved the world, that he gave

his only begotten son, that whosoever
believeth in him should not perish, but
have everlasting life.” - John 3:16
Jesus is God's only way to salvation and believing in what

Jesus did on Calvary gives us access.
4. Receive His Salvation.
“But as many as received him, to them

gave he power to become the sons of God,
even to them that believe on his name”
- John 1:12
It is one thing for someone to offer you a gift; it is another thing

for you to receive it. God has offered us the gift of salvation
through His son Jesus, but we must receive and accept Him.
5. Confess Your Faith.
“That if thou shall confess with thy

mouth the Lord Jesus, and shalt believe in
thine heart that God hath raised him
from the dead, thou shalt be saved. For
with the heart man beliveth unto
righteousness, and with the mouth,
confession is made unto salvation”
- Romans 10:9 10.
Make a confession of what you believe and begin to walk in

newness of life. Pray this prayer with faith and believe God to
do His work in you as you pray.
SALVATION PRAYER
Heavenly father, I thank you for the gift of your Son Jesus!
Lord I believe in my heart that You died on the cross to redeem
me, and You rose again to justify me.
Come into my life, Lord Jesus and make me whole.
The Final Word 603
Cleanse me by your blood and deliver me by your power.

Let the power of the wicked fail over my life and let your Spirit
take over.
Thank you for saving me. AMEN.
If you have prayed this prayer sincerely from your heart, you
can write me to share your testimony and request for free
literature and materials that will help you grow in God.
SHALOM!
PRAYER OF AGREEMENT
I will like to stand in agreement with you concerning any area

of your life where you need God's intervention. Feel free to let
me know areas where you need prayers and I will be glad to
pray along with you.
SHALOM!
I WANT TO HEAR FROM YOU
If this book has affected you positively in any way, feel free to
get in touch and share your feelings and testimonies. Any
question you have will also be duly handled. You are special to
me and hearing from you will be a thing of joy.
SHALOM!
CHAPTER FIFTY-ONE
“Where you will be in five years will be

determined by the books you read and the
friends you keep - Readers are Leaders.”
Start the future now!
I have had the privilege to read thousands of book in my

lifetime because I have read an average of one book per week
for over twenty years now and I want to present you with a list
of books from my library that have helped me in the journey of
wealth creation.
Books That Helped Me Create Wealth 607

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The School Of Money

Copyright © 2012 by Olumide Emmanuel

All rights reserved.

Distributed and Marketed By:

Tel: 014362747, 01-8970486, 08023059058, 08023470797

I love you all.

Everything I am today is a result of people's immeasurable inputs in

To the thousands of authors, teachers, and facilitators whose books I

I am highly indebted to my magnificent parents who never gave up

To my wife and the seeds of my loins; the home-based team behind

To friends, colleagues and teammates in my journey of life, I

To the Common Sense Family- the inner-circle crew, who is ever

To all students, mentees, followers and protégés/protégées in my

To all who have forwarded diverse emails to me over the years,

To the editing, production and strategic teams, your efforts are

Finally, to my Creator, without whom I am just a mass of dusts, I owe

Hard work must be accompanied by smart work for labour to

It is time to balance things and be equipped to make, manage and

This book is a school with multiple missions:

IF IT IS GOING TO BE, IT IS UP TO YOU!

 We have 93 Universities in Nigeria as at my last count:

Among the 93 universities, we have just about 200,000 admissions

These statistics have been unveiled to help challenge you to desire a

The ball is now in your court!

A Nigeria with a clear national vision and citizenship

FINANCIAL INTELLIGENCE TEST (F.I.T.)

(1) Do you know your present financial

(2) Are you satisfied with your present

(3) Are you aware of the simple ways to

(4) Do you have enough savings to see

(5) Do you save money on a regular basis?

(6) Have you formed the habit of saving?

(7) Do you have a well-defined/

(8) Do you have a bank account?

(9) Do you reconcile your bank

(10) Do you keep record of your income

(12) Do you spend less than you earn?

(13) Do you have a household budget and

(14) Do you avoid major credit purchases?

(15) Do you take advantage of all savings

(16) Do you have any investment that helps

(17) Do you diversify your investments?

(18) Are you satisfied with the contribution

(19) Do you feel you have a brilliant

(20) Do you feel you have sufficient life

(21) Do you have a plan for your children's

(22) Do you own a house?

(23) Do you have a plan to retire in comfort?

(24) Have you prepared your will?

(25) Are you in control of your financial

The starting point for anyone who truly wants financial

This may be shocking statements to you, but you need to open

If your cheque book is money, why not just write a cheque to

cover for all your needs and wants?

The world was created by the Creator without any paper

To fully understand what money really is, we need to travel

What is Perspective? …the appearance of things relative to one

The Difference between Rich and Poor People

The son answered: