RK Shankar Article - MMT July 2018

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Adoption of Quality Management System

for Organizational Development

T
he modern Total Quality Management of features and characteristics of a product or a
(TQM) techniques emphasize ‘Do the service that bear on its ability to satisfy stated or
right things, right the first time, every implied needs’.
time’ to enhance productivity and quality of
Quality Management System (QMS) is based on
products produced and services rendered so
PDCA (Plan, Do, Check, Act) cycle to ensure
as to maximize the stakeholders’ satisfaction.
continual improvement and the same is briefly
Quality Management basically involves: Quality
described below:
planning, Quality manual, Quality control and
Quality improvement. Plan: Establish the objective and processes to
deliver results in accordance with customer
The need of the hour is to develop a ‘Quality
requirements and organization’s policies
philosophy’ in the organization and a systematic
(What to Do? — Objective and How to
approach to Quality Management so that,
Do it? —Procedure).
products produced and services rendered add
value for the customers and thereby provide Do: Implement the process — Do what
them not only satisfaction but also give them was planned.
the required delight, which is the ultimate Check: Measure and monitor the processes and
‘benchmark’. One will appreciate every product the product against policies, objectives and
that is sold and every service that is rendered requirements and report the results to check
always acts as an ambassador because every whether things have happened according to plan.
customer who receives the same gives the
Act: Take actions to continually improve process
necessary advertisement for the product/service.
performance (How to improve next time through
Here we must know the meaning of ‘Quality’. In corrective actions).
simple terms, Dr Juran defined Quality as ‘Fitness
We can understand the same clearly from the
for use’. We divide quality into ‘Product Quality’
following figure given in the simplest form
and ‘Service Quality’.
(Please refer Figure 1):
Product Quality is decided by customer’s
It may be noted that the PDCA Cycle is a
needs, conforming to specifications, assured
framework for executing Kaizen technique to
performance and safety, proper packaging,
ensure continual improvement. Kaizen is a
timely delivery, efficient technical service and
Japanese word where Kai means ‘change’ and
incorporating customer’s feedback.
Zen means ‘for better’.
In case of Service Quality, speed of response,
So, Change for better can be made possible, if
dependability, control and facilities become
we divide the job into small tasks and attempt
important factors.
to make improvement in every task on a
The International Organization for continual basis.
Standardization (ISO) defines quality as ‘Totality

36 | Maritime Matrix Today | July 2018


assessing the risks and opportunities involved in
any process, we have to understand and analyze
both internal and external environment in the
context of the organization. The Organization
shall monitor and review information about
these internal and external issues to understand
how they will influence the quality system on a
continual basis so as to ensure that it meets the
strategic planning, vision, mission, quality policy
and business objectives.
Internal Environment: We need to draw a
proper organization structure so that hierarchy
and position are defined well and there are no
Figure 1
ambiguities or overlapping of responsibilities and
authorities. Further, we have to identify functions
For continual improvement, we need to focus that need to be outsourced so as to ensure there
more on the effectiveness than on the efficiency is no dearth of resources. Understanding the
because we are concerned more with the results internal context can be facilitated by considering
than with the efforts. Effectiveness is realised issues related to organizational values, culture,
when planned results are achieved whereas knowledge and performance.
efficiency is the mere use of resources and
External environment: Similarly, understanding
efforts. For effective results/output of the Quality
the external context can be facilitated considering
Management System (QMS), we need to draw a
issues arising from legal, technological,
process mapping for every activity which involves
competitive market, cultural, social and
inputs, methods/procedures, risks/opportunities,
economic environment whether international,
control, people, technical resources and other
national, regional or local.
support services. Further, measurement, analysis
and monitoring of the processes are also essential Needless to mention here that the ultimate
to ensure continual improvement. It can be easily objective of the quality management system
understood from the following diagram is to protect the interests of all stakeholders:
(Please refer Figure 2). customers, owners (shareholders), employees,
bankers, regulators, suppliers, partners or society
In this regard, we must remember:
that can include competitors or opposing groups.
• All activities are (part of) a process.
• Every process has one or more objectives. Now, the TQM Techniques is slowly getting
• Each process has steps. replaced with a radical new efficiency technique-
• Each process has inputs and output and Time Based Management (TBM) which is
• For each process one or more expected to leave the competitors far behind.
performance indicators are identified to The future war-cry will therefore be ‘Survival of
ensure continual improvement. the fittest’.

The ISO 9001:2015 version calls for risk-based The TBM theory is fairly very simple. It believes
thinking so that preventive actions are envisaged that cycle time is the most critical parameter
beforehand for all operations by remaining of efficiency simply because everything else
proactive always rather than reactive. While is linked to time. A modern leader who gives

Maritime Matrix Today | July 2018 | 37


Figure 2

importance to training, re-training and business


process re-engineering can succeed in reducing
the cycle time by optimum utilization of men,
money, materials, time and space. Thus, by
taking less time to accomplish any given task,
we will be able to achieve higher level
of productivity.
There are many models that can help the
organizations to understand the strategic nature
of their industry and how they fit into that
environment. The simplest model that can be
used is S-W-O-T analysis where S=Strengths,
W=Weaknesses, O=Opportunities and
T=Threats.
The organizations have to improve their The author is the Head (HR)/Lead Trainer &
strengths, overcome their weaknesses and Management Representative with Oceans XV Nautical
should have the ability to distinguish between Services Pvt Ltd, New Delhi. He has
opportunities and threats so that decision making recently written a book — ‘The Art of Managing
Human Power’ a simple guide for people management
process would become simpler and easier which
published by Notion Press, Chennai. The book is
would enable them to be the ultimate winner.
available in their book store. It can also be obtained
MMT from amazon.in, Flipkart or Infibeam where it is listed.

38 | Maritime Matrix Today | July 2018

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