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BPS Case Study and Examples

The document provides examples and case studies for different chapters on business strategy and planning. It discusses topics like mission and vision, external environment analysis, internal appraisal, corporate and business level strategies, core competencies, industry analysis, strategy implementation and evaluation, organizational structure, and control.

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17 views

BPS Case Study and Examples

The document provides examples and case studies for different chapters on business strategy and planning. It discusses topics like mission and vision, external environment analysis, internal appraisal, corporate and business level strategies, core competencies, industry analysis, strategy implementation and evaluation, organizational structure, and control.

Uploaded by

wqg8j5bwj2
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BPS CASE STUDIES AND EXAMPLES

• Chapter-1 and 2 Introduction to SM


Kellogg's business strategy pdf. sent along this file.

• Chapter 3 mission and vision


Examples of mission and vision (Apple's mission statement is “to bring the best user
experience to customers through innovative hardware, software, and services.” Apple's
vision statement is “to make the best products on earth and to leave the world better than
we found it.”)

• Chapter-4 &5 external environment and its appraisal


External factor of Covid-19 lead to Work from home strategy
During the pandemic IT companies were embracing Work-From-Home or Work-From-
Anywhere as their work strategies by ensuring little to no disruption, were armed with a
host of technology tools that allowed employees' swathes to new work-norm within hours.
This manifolds the implications of the new work-norm, that it has no negative impact on
the companies' client deliverables and profitability. It was confirmed that the remote-
working approach has resulted in reduced carbon footprint, work-life balance, and de-
urbanization while identifying the flip side of this approach as the negative impact on team
cohesiveness and employee emotional wellbeing. The critical lesson learned from COVID-
19 is that companies must plan for a range of incomprehensible external contingencies to
ensure business continuity and growth.

• Chapter-6
Internal Appraisal: Kingfisher Airlines, a former Indian airline, faced several challenges
that ultimately led to its failure. One of the critical factors that contributed to its downfall
was Internal Mismanagement. Kingfisher Airlines faced several cases of mismanagement,
including weak internal appraisal in the form of poor financial planning, over-expansion,
and a lack of focus on core operations. The company's management was criticized for its
extravagant spending, and the airline's business model was deemed unsustainable.

• Chapter 7- Corporate level strategies


Refer to the examples in the pictures
• Chapter 8 Business level strategy
Refer to examples in the picture
• Chapter 9 Core Competencies
Tata Leadership Competencies Under these are the eight competencies that make up the
model for Tata Leaders—strategic clarity, entrepreneurial agility, performance orientation,
collaborative outlook, pioneering mindset, customer centricity, people commitment and
corporate citizenship.

Tesla: The company's core competencies are innovative manufacturing processes, battery
pack technology, and the safety design of its vehicles. These competencies give the
company a competitive advantage over its rivals in the industry.

• Chapter 10 Strategic Analysis and choice


• Chapter 11 Industry Analysis
Ryanair Vs Etihad
Most expensive flight: NY to Abu Dhabi Rs. 55,00,000 (Etihad)
Cheapest flight: Route unknown Rs 800-1500
But look at the profit: Etihad’s profit (2022)- US $296 million vs Ryanair’s profit (2022)
$ 1.5 billion.
Difference in the profit is found through Industry analysis. Ryanair identified the ancillary
revenue as the major cost included in air tickets and excluded from their flight tickets.
Ancillary revenue includes luggage, seat selection, credit card payments, online check in
extra pay, food water extra pay.

• Chapter 12 implementation
In 2005 eBay decided to merge with skype, thinking that it would enhance their business.
However, the values and systems of both the org. did not integrate with one another. In
2009, eBay reversed the merger but already experienced a decrease in stock.

TATA Nano was supposed to be launched at 1 lakh Rupees but due to political instability
the entire plant had to be shifted from West Bengal to Gujrat. Hence, they weren’t able to
keep up to their promises.

• Chapter 13 Org Structure and Strategy Evaluation


In 2015 Google restructured (turnaround strategy) itself into Alphabet, with subsidiaries
including Google. Restructuring allows for better management of different companies as
each has its own CEO & Mgt. team.

• Chapter 14 Control
Airtel’s strategy is to overpower the competition and to become the leader especially in
Indian market. However, the reality is far from Bharti Airtel’s intention. At Bharti Airtel
Limited, an attempt is being made by the company to provide the best network through its
new initiative – Open Network. Through this initiative, the company provides its network
information to its customers so that they can tell Airtel where the gaps are. This would help
the company to improve its coverage and provide experience like no other in the industry.
The company acknowledges that there are coverage holes in India and are still a challenge.
At some locations the company needs to install new towers, while at some others, towers
have been forcibly shut down. Such implementation control will help company like Airtel
to optimally utilize its infrastructure and achieve its objective of being the best network
service provider in India.

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