PeTa #4

AGUIRRE, NELSON JR T.
BSA 2A
IT APPLICATIONS TOOLS FOR BUSINESS
PERFORMANCE TASK #4
PHOEBE COSMETICS COMPANY
1. As a newly appointed business consultant, it is important to evaluate how you can integrate
e-commerce and e-business technology with your business to improve business performance and
increase sales. E-commerce and e-business technology give businesses the opportunity to reach
more people, increase efficiency, and increase sales. One of the main ways e-commerce helps
businesses improve is by increasing sales performance.
By opening an online store, customers can browse products, order, and pay without having to visit
the store in person. In addition, e-commerce websites can provide data and customer information
so that businesses can track their products, identify popular products, and improve trade
strategies.
On the other hand, e-business technology can improve internal operations by facilitating
communication and collaboration among employees. Company efficiency increases because
employees can share information, collaborate, and make timely decisions. Additionally,
e-business technology can be used to improve customer service and loyalty. Not only does this
improve the customer experience, but it also helps build long-term relationships with customers,
increasing business and sales.
2. Phoebe Cosmetics, an established cosmetics brand, is currently facing several challenges that are
hindering its growth and success in the industry. Due to outdated marketing methods, manual
operations, a lack of online presence, and e-commerce, Phoebe Cosmetics is struggling to
compete in today's fast-paced and technological marketing environment.
For Phoebe Cosmetics to achieve success in the cosmetics market today, they need new strategies
and marketing techniques that are aligned with current trends and consumer intent. By investing
in an e-commerce platform, Phoebe Cosmetics can tap into the growing online market and reach a
wider audience of potential customers who want to buy cosmetics online. In addition, Phoebe
Cosmetics should use digital marketing techniques such as social media advertising, influencer
partnerships, and search engine optimization (SEO) to improve its online presence and reach.
Social media platforms like Instagram, Facebook, and TikTok can help Phoebe Cosmetics reach
their target audience and promote their products on social media channels to increase sales. In
addition to online operations, Phoebe Cosmetics needs to streamline manual work and reduce
complexity in order to improve efficiency.
In order to capture the local market, Phoebe Cosmetics may consider partnering with local
retailers, salons, and cosmetic stores to expand their distribution network and reach a wider local
consumer base. By offering exclusive promotions, in-store events, and personalized service,
Phoebe Cosmetics can build brand loyalty and strengthen its presence in the local market.
In addition, participating in local beauty shows, trade shows, and events can increase brand
awareness and generate curiosity about your products. By adapting its products, packaging, and
marketing strategies to the needs and preferences of consumers around the world, Phoebe
Cosmetics is able to effectively enter new markets and establish a strong presence worldwide.
Collaborations with international distributors, retailers, and online platforms also help expand its
reach and make products available to consumers around the world.
3. A direct-to-consumer (DTC) approach is one potential business strategy that Phoebe Cosmetics
may want to take into consideration. In order to avoid the intermediary and give the business
more control over pricing and marketing tactics, this would entail selling goods directly to
customers through its e-commerce platform or physical locations. By doing this, Phoebe
Cosmetics will be able to better understand its clients' interests and behavior, create closer bonds
with them, and possibly even boost profits.
Subscription-based business models are one additional avenue that Phoebe Cosmetics may
consider investigating. By giving consumers the choice to sign up for a monthly package of
carefully chosen beauty goods, the business would be able to build client loyalty and create
regular income. Phoebe Cosmetics can encourage clients to sign up for subscriptions and
guarantee a consistent flow of income by providing unique discounts and customized
recommendations.
Nevertheless, Phoebe Cosmetics may encounter a number of challenges with addition to the many
advantages that come with putting these business ideas into practice. Keeping client loyalty and
trust is an important challenge. Customers may be hesitant to buy beauty items from unidentified
sellers due to an increase in imitation products and online fraud. In order to solve this problem
and win back the trust and loyalty among its customers, Phoebe Cosmetics must make sure that
all of its products are genuine, uphold high standards of quality, and offer outstanding customer
service.
Competition is another issue that Phoebe Cosmetics can face. Many firms are fighting for market
share and consumer attention in the fiercely competitive beauty industry. Phoebe Cosmetics needs
to set itself apart from the competition in the competitive market by providing unique goods,
advanced advertising techniques, and excellent customer service. The business may stay ahead of
the competition and draw in new clients by continuously developing and adjusting to changing
tastes of customers.

PeTa #4

Uploaded by

Copyright:

Available Formats

PeTa #4

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

PeTa #4

Uploaded by

Copyright:

Available Formats

AGUIRRE, NELSON JR T.

PHOEBE COSMETICS COMPANY

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.