International Journal of Business and Management Invention ISSN (Online): 2319 - 8028, ISSN

(Print): 2319 - 801X www.ijbmi.org || Volume 5 Issue 4 || April. 2016 || PP—22-29

Impact of Social Media of Student's Academic Performance

Zahid Amin, Ahmad Mansoor, Syed Rabeet Hussain And Faisal Hashmat
Abstract: The focus of the study is to determine the effect of growing use of social media sites on the academic
performance of the students of universities and colleges. On the basis of random sampling a sample of 300
students was selected. Questionnaire was used as an instrument for data collection.97% questionnaire received
back from respondents on which descriptive statistics apply for data analysis. Results indicate that the effect of
social media can be positive as in this study closely determined the real effect of social media sites. In recent time
itencourage the carrier and future of students ’. The social media sites like Facebook, twitter, Google + .And Skype
capturethe attention of students for study and affecting positively their academic Grade points. Keywords: Social
Media sites, students, Academic performance

I. Introduction
Social media is started whenpeoplestart to communicate. Social means human society, as interference of people&
the groups and word media is the medium of expressions.Most of the forms of social media are not digital.
Itgenerates a large number of innovations and Social Media is one of the biggest inventions of technology, which
is now most popular and widely used.
We defineSocial Media as “technologies that made social communication easy and enable discussions among its
participants”. While in our study, the word social media means a web-based mobile application that
allowspeopleor companies to make, interact with, and share new user-generated or current material, in digital
environment. Students are consumers and producers of media.
Thanks to the Internet and social web including Facebook, twitter, blogs, Smart phones, and text messaging, most
students increasingly live in a world where information is access to communication technologies. For example, in
2010 as reports showsAmerican teenagers about 73% of them use social networking sites, and 75% have a cell
phone
Students are not always have Media literacy skills that can help them to effectively analyze, understand, And
evaluate new forms of information and make smart decisions about its Quality and uses (Rowland’s et al., 2008)
The use of social media has become comprehensive and currently, the most popular social media plate forms are
Facebook, Twitter, MySpace, LinkedIn and Google +, Skype and smart phones. Facebook user profiles allow the
user to communicate information with each other and allow users to build and maintain relationships and
encourage others to be a part of a communityamong students of colleges online social websites become popular.
Inthe last previous years social media is used to connect with higher educationstudentsisincreasinglyresponded
(Martinez-Aleman & Wartman, 2009). This in turn put pressure on members of faculty touse social networking
within the classrooms and outside the classrooms to connect with students. There are many advantages
foruniversities and colleges that can be gainedby connecting with studentsthrough the social media
In Twitter,social relations wereincreasedamong students. It is used to increasethinking and building
ofcommunication. A research is done in which graduate a seminar is conducted for students to post weekly tweets
in discussions ofclassroom. Twitter is used by Students to connect with eachother.A study
completedon132students thatcheck on the relation between social media on the student engagement &social
media on the grades of students. They madetwo groups of students; one group did not useTwitter and other group
uses it. Students use Twitter to discuss the study material, connect with classmates, andorganize study groups.
Junco with his co-workers comes to know that students uses Twitter had superior GPAs and greater resultsas
compare toother group.
The invention of smart phone has increase the usage of social media. It enable users to access multiple social
networking sites through just few clicks these social Medias has a great impact on students on which large
number of researches has been conducted and each research shows unique results. Some studies prove that social
media negatively affect the performance of students while according to some researches it improves the learning
of its users and improve their communications skill.

www.ijbmi.org 22 | Page
 II. Background Of The Problem
Student’s academic performance is effected by a large number of factors but the impact of social media on the
performance of student is most important than any other factor.
According to Das,B & Sahoo,js (2010)People consume additional time in interacting with their friends as share
information on social media websites. So they become addicted to look over own status after few minutes in a
day. A Research is conducted in which 237 workers of business are selected. 77 % of the workers use MySpace or
Facebook in time of working. And outcome is drop of 1.5% in efficiency of workers as compare to other
organizations not giving full ease of usingMySpace and Facebook.

Conceptual frame work

Impact Of Social Media On Students Acadamic Performance

Dear respondent: I am the student of university of education Lahore, okara campus, going to write a research
paper in which the researcher has to analyze the impact of social media on student academic performance. This
questionnaire is designed to get your response about this research and I hope so you will fill this questionnaire
with full attention and devotion. Thank You.
Respondent Profile:
Age (under 20, above 20) Gender (Male, Female)
Qualification (Under Graduate, Graduate)
(Strongly disagree =SD, Disagree =D, Neutral =N, Agree =A, Strongly Agree =SA)

Sr. Questions SD D N A SA
Facebook
Q：1 Facebook positively affect my study timings in routine
life
Q：2 I timely submit my assignments whether spending time
on Facebook
Q：3 Groups and pages related to studies are created by
scholars on Facebook helps students in their study
Q：4 IsFacebook has a positive impact on students academic
performance?
Q：5 I find it flexible to focus on work by logging into
Facebook as it helps me to remain in contact with
classmates
Twitter
Q：6 It’s my routine habit to use twitter in my daily life
Q：7 Usage of twitter sites in my routine life affect my
academic
Q：8 Students share study material on twitter that helps other
students which are weak in studies performance
Q：9 I prefer to express my ideas and feelings on twitter?
Q： My membership on twitter website is important
Student
Q： Social networking sites are affecting the way of speaking
11 or writing in students life
www.ijbmi.org 23 | Page
 Q： Social networking sites can be an effective tool for E-
12 learning for students?
Q： Do you think social networking sites change the
13 behavior of students in effective manner?
Q： Social networking sites are more effective in
14 communicating with our friends
Q： Is social networking sites differentiates students on the
15 bases of their demography?

Reference
[1] . Ahmad, A. (2011, Feburary). Rising of Social Network Websites in India Overview. IJCSNS International Journal of Computer
Science and Network Security, 11, 155-158.
[2] . Das, D. B., & Sahoo, J. S. (2010). Social Networking Sites - A Critical Analysis of Its Impact on Personal and Social Life.
International Journal of Business and Social Science.
[3] . Rambe, P. (2011). Exploring the Impacts of Social Networking Sites on Academic Relations in the University. Journal of
Information Technology Education, 10, 272-293.
[4] . Shambare, R., Rugimbana, R., & Sithole, N. (2012, january 18). Social networking habits among students. African Journal of
Business Management Vol. 6(2), 578-786.
[5] . Junco, Heibergert, and Loken et al (2011)The Impact Of Social Media And Social Networks On Education And Students Of
Pakistan. IJCSI International Journal of Computer Science Issues, , 9, 407-410.
[6] . Lenhart, A., Purcell, K., Smith, A., & Zickuhr, K. (2010, February 3). Social media and youngAdults. Available
athttp://www.pewinternet.org/reports/2010/social-media-and-young-aduts.aspx
[7] . Das, D. B., & Sahoo, J. S. (2010). Social Networking Sites - A Critical Analysis of Its Impact on Personal and Social Life.
International Journal of Business and Social Science.
[8] . DeAndreaetal.(2002) Productive Or Life-Wasting: The Increasingly-Connected And Socially Networked Students. ASIAN
JOURNAL OF SOCIAL SCIENCES & HUMANITIES, 1, 125-138.
[9] . Heeter, L. S., Rainie, L., & Purcell, K. (2011, june 16). Social networking sites and our lives.
http://pewinternet.org/Reports/2011/Technology-and-social-networks.aspx, 3-61.
[10] . Kim (2009) The Use Of Social Media For Academic Practice. Kentucky Journal of Higher Education Policy and Practice, 1(2),
1-20.
[11] . domizi (2013). Social Media in Higher Education.
http://www.academia.edu/1220569/Social_Media_in_Higher_Education_A_Literature_Review_and_Research_Directions, 1-26.

www.ijbmi.org 24 | Page