5603-Article Text-10961-1-10-20210115

Digital Marketing During COVID 19: Jordanian Viewpoint.
PJAEE, 18 (4) (2021)
DIGITAL MARKETING DURING COVID 19: JORDANIAN

VIEWPOINT.
Khaled (M.K) Ismail Alshake Theep
Marketing Department, College of Business, Amman Arab University Amman, Jordan

E-mail: k.alshikh@aau.edu.jo
Khaled (M.K) Ismail Alshake Theep, Digital Marketing During COVID

19: Jordanian Viewpoint.-Palarch’s Journal Of Archaeology Of
Egypt/Egyptology 18(4), ISSN 1567-214x
Abstract
Changes were activated by the Covid 19 pandemic, such as encouraging digital networking and
marketing campaigns. The goal of this paper is to analyse the possible benefits and implications of
digital marketing within the growing epidemic timeframe and to develop the Islamic concept of
digital marketing from a religious perspective. A descriptive methodology will be used in the
analysis process used in the article by researching various digital marketing literature. The research
shows that IT has had a major effect on digital marketing, particularly during the outbreak of Covid-
19. From an Islamic point of view, an examination of digital marketing will have significant
consequences for academics. Sensitive to the fundamental ontology and epistemology, the paper
would examine Islamic marketing. This paper advances digital marketing from an Islamic
perspective by presenting observational studies into digital marketing and Islamic marketing.
Companies will look for innovative marketing strategies in the future by integrating new
innovations.
Keywords: Halal Marketing, Digital Marketing, COVID 19, Jordan
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Digital Marketing During COVID 19: Jordanian Viewpoint. PJAEE, 18 (4) (2021)
1. Introduction
Coronavirus is a new disease that causes problems to humans. There is an
increasing number of people affected by illnesses caused by the common cold
in the US. Indonesia is ranked 36th in prevalence of environmental bacteria.
The director of Covid 19 concluded that these forms of health effects are
likely to continue for long period of time. Computer and flexible hours will
replace conventional business culture due to its effectiveness. Staff would not
want to return to normal manual employment because of the economic
downturn.
The computer corporation is using new and advanced technologies in order to
raise its standing as it is seeking out decentralised decision-making to increase
its productivity. In these times, all companies should make this change as
quick and as effective as possible as this can greatly affect customer and
industry behaviour. Recently, management and human resources (HR) sector
have extended research and studies into the topics of Covid 19 (Kim, 2020).
People worry more when they sense urgency in a mission (Zhu et al., 2018).
According to a new survey of 304 companies, 42% of the businesses are
concerned with their sales but most managers are more interested in watching
their results rather than taking action (Kim, 2020). If demand rises, it will
impact managers' profits. This pandemic would transform the international
economic system. Viral marketing of digital advertising tactics have also
influenced customer behaviour. This article discusses the status quo of digital
marketing crisis and Islamic marketing crises. An advertising agency is
approaching its customers based on their experiences. Annual site revenues in
Covid-19 will continue to grow. It is a challenge for all sectors, but
particularly for the information sector. Moreover, rapid developments in
technology and customer behaviour (Jung, 2009) is impacting the marketing
strategies too. More significant elements are tempo, relevance and complexity
(Jung, 2009). "A better understanding of 'Internet advertising.' "
Coronavirus is a new disease caused by the outbreak of the new virus, Covid-
19. The Covid 19 public health emergency cannot be forgotten or overlooked.
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Covid-19 anoints dangerous and lethal viruses, says the Disease Control
Center. Coronavirus are gradually focusing and affecting more people all over
the world, and even at home (Fernandez & Shaw, 2020). In April 2020, U.S.
coronavirus transmission rates in Hong Kong reached a new level. This makes
up for the U.S. being the most lethal nation, with over 56,000 fatalities.
Indonesia has the most positive cases of corona. Even if new patients in South
Korea normally exceed 400, the number of the cases of HSMI could increase
over the next few days. Cumulative number has reached 9,511 patients in
Indonesia as of now based on the amount of case studies performed by Covid-
19 Task Force.
Covid was infected with seventeen life-joints. A new virus in the corporate
world causes companies worldwide to urge workers to work from home due to
the outbreak (Choudhury et al., 2020). In at least 4.3 million office employees
in 42 states were subjected to virtual lay-offs (Kim, 2020). Zoom's online
video conference software made a 78% sales boost, and the company's
customers grew in number by 60% (Kim, 2020). Staff will not be ready to
return to the workplace where the pandemic is still present. There are evolving
office working time and societal standards, that will be rooted in for a long
period.
The company is trialling a new approach to decision-making and applications
on an experimental basis. Businesses need to be mindful of the effect on the
customer and the industry as a result of CI 19's introduction. Covid 19 has
been widely studied by administrators and academics who concentrate mainly
on the recruitment of the digital workforce (Kim, 2020). It is found that people
lose their reasoning when personal interest is in jeopardy (Zhu et al., 2018). 42
percent are concerned about sales, which means that the chances of receiving
the sum of revenues expected in the financial forecasts are debatable (Kim,
2020). If demand rises, managers should expect to see sales once again.
Digital marketing is taking into account the Pandemic customer mind. This
promotion results in rising online transactions through a remarkable
experience. Digital media and marketing sectors are facing a big challenge
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because of information technology. Marketing Digitalization is a time of

transition in the history of communication" The speed, relevance and
complexity of these elements become very important" (Jung, 2009)
2. Literature Review
Digital Marketing Prospects
So Indonesia ranks as one of the 10 countries with the largest number of
internet users in the world. Indonesia is ranked fifth with 143 million internet
users in March 2019. As compared to Brazil's 5.8 million internet users, this
figure is much smaller. In 2013, China had a total of 829 million internet
users. Jordan has slightly fewer Internet users than China with 269 million to
China's 560 million. As many as 292,89 million internet users in the US
follow. Internet users in 2013 totaled about 3.49 billion. East Asia is packed
with internet users with high percentage of utilisation. According to Statista
2019, in 2018 there were 95.2 million internet users in Indonesia, a rise of
13.3 percent from 2017 when it was 84 million users. With an average growth
of 10.2 percent, Indonesians will be spending time more on the internet. In
2018, the number of internet users in Indonesia increased by 12.6 percent as
compared to 2017. It is anticipated that Indonesian Internet users will cross
150 million by 2023.
Indonesia has the highest number of people on the Internet. A study released
by We Are Social shows that 96% of all internet users are shopping online
nowadays. 91% of total internet users have gone online shopping. Consumers
are paying 90 percent for their products on the Internet. 79% and 29%
respectively have the access to online knowledge about healthcare from their
cell phones and laptops or computers. The usage is not consistent in
Indonesia's e-commerce industry. Since consumers of Indonesia are relatively
poor compared to other countries of the world, each resident spends around
$89 dollars in e-commerce, which is less than $63 dollars a year.
There will be a huge amount of online purchases in the future. This will grow
to 25.1 trillion in 2018. The average spending on shopping sites in Indonesia is
US $228. In 2018, Indonesia became the world's strongest e-commerce market
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with the highest growth rate in recent history. The number of internet users in
Indonesia is certainly a game-changer.
The findings also shown that internet marketing will be the future of
marketing. Online marketing involves using Internet to offer products and
services (2010). Online marketing is rising at a rapid rate (2017). Online
marketing means promoting goods and services via the Internet (Tan et al.,
2013). Digital marketing provides benefits such as cost savings, increased
control, customer service enhancements, and competitive advantages.
Businesses need to ensure that their approaches are harmonised with present
technology. It may cause a deterioration in rivalry, sales and communication
because the benefits of internet marketing are not understood (Cheng & Liu,
2017). In order to ensure excellence, businesses need to retain updated
technical designs in order to meet customer demands and ensure their
continued use (Cheng & Liu, 2017).
Impact of COVID-19 on Consumer Behavior
Research suggests that almost every disease has been listed as one of the
greatest risks to the economy (P. W. Smith et al., 2007). Well before the
pandemic, electronic meetings were widely introduced, and digital
transformation was relatively hassled-free. Thus, this has also resulted in more
effective functioning of small businesses.
The recession will lead to long term changes in the economy. In a recent
survey, 46% of respondents said that they were researching ways to reduce
their pandemic spending (Bhargav, 2020). This is something that needs to be
kept in mind as demand for particular resources is growing. The answer of
pandemic will be dependent on the willingness of developers to adapt to a
consumer culture in the post pandemic climate (Bhargav, 2020).
In a future survey conducted by 2,200 US adults in 2020, 37 percent of
respondents replied that they considered shopping online at the first place. In
this way, there is a method to shop online for those who have never used
internet before. With Covid 20, the economy joined the game of online
shopping. Of those surveyed, 11 percent of Generation Z (Gen Z), 10 percent
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of Millennial, and 12 percent of Generation X (Gen X), and 5 percent of

Boomers reported buying something from an ecommerce site due to a
pandemic. With the advent of online shopping sites, it appeared inevitable that
there would be an increase in it sales (Kim, 2020).
There will be a huge amount of online purchases in the future. This will grow
to 25.1 trillion in 2018. The average spending on shopping sites in Indonesia is
US $228. In 2018, Indonesia became the world's strongest e-commerce market
with the highest growth rate in recent history. The number of internet users in
Indonesia is certainly a game-changer.
Shariah marketing includes a policy of meeting needs through halal products
and services with the shared consent and welfare of all parties in need (buyers
and sellers) (falah). In Islam, strategy is known as wisdom, traditional solution
to such circumstances. In the future, Islamic marketing will contend with all of
the evolving circumstances of society in order to purify values, attitudes,
morals, behaviour, societal, political, cultural and economic existence (Haque
& The, 2011). Joint agreement based on verses from the Qu'ran and Sunna.
Nis'an:29, Asharah:38. Many individuals support this notion that exchanges
should be free from coercion from either buyers or sellers (Haque &The,
2011). Needs of consumers must be respected, particularly when providing the
required information for each person. Halal (Islamic); which are lawful and
good for clients and does not affect the or conflict with Islamic law (Haque
&The, 2011). Jobs should not only be motivated by the purpose to make
money, but also to improve individual well-being (Alom and Haque, 2011).
There are four dimensions of Islamic marketing: ethical, rational, emotional,
and humanistic. In this way the Islamic advert about being spiritualist is
(Arham, 2010). Any business activity must be in compliance with the
teachings of the Koran and the Sunnah. In a wide variety of marketing
strategies, you could use Islam (Sula and Kartajaya, 2006).
E-commerce is just a normal business; it is a buying and selling venture like
any other. E-commerce includes financial transfers. E-commerce is restricted
to sale transactions that enable the sale and purchase to include physical
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products. Sellers and buyers in online transactions do not meet in person,

rather they meet online via the items shown in the catalogue. For both buyers
and sellers, this is a very lucrative occurrence. Customers will enjoy their
favourite items by placing order in shopping apps from smartphones. The
vendor opens an online store, awaits an order, processes the goods, and
collects the proceeds from the sale. In this framework, the selling and
purchase process of business contract is controlled. In Islam, most sales and
purchasing transactions are done face to face, though e-commerce has not
included that fact. The property to be sold is commonly described.
Not all Muslim customers have trouble buying items from the internet
(because 87 percent of the population of Indonesia are Muslims, Muslims still
have great e-commerce ability). There are some Muslims, however, who are
unsure on whether or not online trading is acceptable in Islam. This essay will
determine whether the criteria of Sharia law have been met in online business
transactions. In order to successfully apply Islamic marketing, companies have
to be familiar with strategic problems in Islamic marketing, including matters
of halal, Islamic finance, and branding and ethical issues. It is also a huge
challenge for Islamic marketing (Jan & Wan, 2018). Abdullah and others
(2015) remark that Islamic branding is Islamic-friendly, Sharia-friendly
branding (2015). However, this Islamic product definition can be more
advanced based on advertised knowledge. Sense of branding has been
challenged in recent years and remains uncertain. As a result, Ahmed and
coauthors suggested some elements of Brand Islam. Halal certification will
still remain mysterious (Wilson, 2012). In the end, Allah SWT resolves the
question of halal or not halal.
Obviously, this is a mistake. Any product marketed in any kind of marketing
campaign to a Muslim audience must be completely halal or allowed in Islam.
Production and production criteria must be environmentally friendly. Islam
kept the Islamic world from using a single item (SWT). It must also be devoid
of harms or damages to Islam (Arham, 2010). It would be difficult for Muslim
customers to sell stuff such as Makrooh or Mushtabeh. The very same laws
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apply to the production of products by companies, such as the use of illegal

drugs, often forbidden by Sharia.
Many institutions produce Islamic goods not forbidden in religion but these
appear to manufacture products that violate the law. Regardless of what the
Muslim company is doing, their whole business will be prohibited as long as
they are making goods that are forbidden under Islamic law. In light of Islamic
ethical principles of developing marketing practises, all marketing should be
genuine and honourable. With the ideals of Islamic ethics being legislated,
there is a risk of creating an atmosphere of ethical behaviour. These Islamic
moral principles that are upheld by Muslims worldwide will be true for all
religions because human nature is essentially similar. By using this
framework, global corporations can make better business decisions by
properly managing issues involving Muslims.
Online marketing companies have various qualities in Islamic culture like not
usury (interest). And Allah does not want someone who remains unbelieving
and still sins (prohibited). The Prophet (pbuh)
YusofQardawi has written in his book "The Permissible and Forbidden in
Islam" that "Islam does not prohibit any trade except that involves injustice,
deceiving, making exorbitant profits, or promoting something unlawful"
(Qardawi, 1960). The effectiveness of the Islamic firms would be maximised,
maximised profits and welfare, or maximised compensation. Islamic business
will pursue social gains as well as other targets in Islamic countries (Sarker,
2001).
In an Islamic viewpoint, internet marketing has a role, but it must be obeyed
and obeyed. This is to ensure that different online business goals exist; falah
and benefit optimization. Muslims can succeed in business and the afterlife by
fulfilling these goals. Sharia compliance will accomplish maximisation of
Falah, and the four major prohibitions outlined are the prohibition of Riba,
MaisMais
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This paper proposes a method to define the Digital Media Advertisement

Relationship and mitigate (COVID-19) pandemic in Jordan where the
variables that can mitigate (COVID-19) pandemic: can be grouped across
social media advertising, namely knowledge sharing (IS), healthcare
advertising (AH) and healthcare recognition (HA) for mitigating (COVID-19)
pandemic.
One of the most crucial steps in combating this disease is to share knowledge
about all that is emerging between countries, citizens and medical staff so that
we can learn from previous experiences. The sharing of information helps to
limit the spread of this disease, besides the fact that some developing countries
do not have many opportunities to access information (Wong, Leo, & Tan,
2020). Based on Mahmoud's analysis, analysed the most popular social
networking sites, Twitter, YouTube and Instagram. The study included
knowledge transmitted about this disease in various communities and it was
found that there is a rise in information dissemination all that COVID-19 has
spread, in addition to the incorrect information material that is primarily
shared via social networking sites (Cinelli et al., 2020). Globally, it is clear
that the dissemination of information about this disease is quicker than it is
spread and individuals fear it before it happens due to the constant
transmission of false information about it. If you rely correctly on social media
sites, you can achieve positive results by disseminating the correct information
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that people feel secure, not information that creates fear, Latest marketing
advertisements to spread warnings about this virus (Depoux et al., 2020). At
this point, reliance on advanced technology is critical so that infection is not
transmitted to this disease using modern communication systems and smart
medical systems. This disease is now prevalent in the world (Peeri et al.,
2020) as follows:
H1: Information sharing (IS) has a positive effect on Digital Media

Advertising (DMA).
H2: Healthcare Advertising (HAD) has a positive effect on Digital Media
Advertising (DMA).
H3:Healthcare Awareness (HA) has a positive effect on Digital Media
Advertising (DMA).
H4:Digital Media Advertising (DMA) has a positive effect on COVID-19
Awareness.
3. Research Methodology
Data collection
An online survey was developed and distributed to consumers in Amman,

Jordan. 1000 Randomly-selected respondents obtained and submitted the
questionnaire after completion. 96% of the questionnaires obtained from
respondents (equal to 980) were deemed useful from a research perspective.
The remaining 4% (20) questionnaires had missing values and were refused.
Useful questionnaires were reviewed later. There must be a sample size of 906
respondents if the population is equal to 1500. In this scenario, 980
respondents indicated an appropriate sample size as suggested (Krejcie&
Morgan, 1970). Since the sample size adequacy is verified and the sample size
is considered appropriate, we can now validate the structural equation
modelling (Chuan&Penyelidikan, 2006) and even test the hypotheses.
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Previously formulated ideas were taken and altered to establish the hypotheses
of digital technology. The estimation model was analysed using Structural
Equation Simulation (SEM). Thereafter, the final path model was added.
Demographic Data
Table 1 displays personal/demographic data evaluation findings. The findings

showed 56% female participants and 44% male participants. Considering the
age, the number of respondents aged between 18 and 29 years was 58%, while
the percentage of those aged 30, was 42%. In terms of academic history, 38%
of respondents preferred Corporate Administration while 19% chose
Humanities and Social Sciences, 19% chose Engineering and Information
Technology, 10% chose General Education, and 14% chose Mass Media and
Public Relations. Respondents hailed from educated backgrounds, many
holding graduate degrees. 67% of respondents had finished the bachelor's
programme, 21% had acquired a master's degree, and 12% had acquired a
doctoral degree. According to (Al-Emran&Salloum, 2017), the study used
purposeful sampling methodology as respondents provided voluntary
involvement in the analysis. Demographic data of respondents was calculated
by IBM SPSS Statistics ver. 23 and recorded in Table 1.
Criterion Factor Frequency Percentage
Gender Female 560 56%
Male 440 44 %
Age Between 18 to 29 580 58%
Between 30 to 39 280 28%
Between 40 to 49 140 14%
Between 50 to 59 0 0%
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Education Bachelor 670 67%

qualification Master 210 21%
Doctorate 120 12%
Table 1:Demographic data of the respondentsStudy Instrument
The theory was tested using the research instrument declared earlier. The five
structures in the questionnaire were calculated using 16 items in the sample.
Construction references are shown in Table 2. To increase the applicability of
science, numerous changes were made in previous study-derived issues.
Table 2.Constructs and their sources.
Constructs Numberof items Source
“INFOSH” (Monroe, 2016;Reddy &

4 Kumar,2018;MohammadMazibar Rahman et
al., 2018;Kathiravan, 2019)
“HELADV” (Vikram - WIPRO, 2010;Banerjee & Dash,
4
2013;Yom- Tov et al., 2018; Monroe, 2016)
“HELAWR” 2 (Park et al., 2011; Triñona1, 2012)
“DIGADV” (Bhaskaran et al., 2017;Inci et al., 2017;Lapointe et

3
al., 2014)
“COVAWR” 2 (Cinelli et al., 2020;(Depoux et al., 2020)
Note:INFSH, Information Sharing; HELADV, Healthcare Advertising;

HELAWR, Healthcare Awareness; DIGADV, Digital Media Advertising;
COVAWR, COVID-19.
The questionnaire elements were tested for reliability in a pilot study involving 50
randomly chosen respondents from a population. The pilot analysis required a
sample size of 10% of the initial sample size meeting research guidelines. The
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results of the pilot study were evaluated in terms of internal reliability, calculated
by using SmartPls (version 3). Each pilot study calculation item demonstrated a
reasonable value. Provided social science studies, the acceptable reliability
coefficient is 07 (Jum C Nunnally& Bernstein, 1978). Table 3 recorded
Cronbach's alpha values obtained for 7 measurement scales. (Amgad et. al., 2020)
Table 3.Cronbach’salpha values for the pilot study (Cronbach’s Alpha 0.70).
Construct Cronbach’s Alpha
INFOSH 0.710
HELADV 0.786
HELAWR 0.765
DIGADV 0.853
COVAWR 0.801
Note:INFSH, Information Sharing; HELADV, Healthcare Advertising;

HELAWR,Healthcare Awareness; DIGADV, Digital Media Advertising;
COVAWR, COVID-19 Awareness.
4. Data Analysis
Table 4: ANOVA results for Impact of Demographics on the Information Sharing
Type Number Mean F Sig Result
Male 560 3.987
Gender 1.712 0.007 Sig
Female 440 3.467
20-30 580 2.991
Age Group
30-40 280 3.456 3.821 0.052 No sig
40-50 140 3.212
Student 0 2.958
Occupation Employed 670 3.006 2.621 0.036 Sig
Others 210 2.926
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Government 120
2.830
Employee
1. Gender : The results show that there is a significant difference between
Information Sharing of males vis a vis to females. The mean value shows that
the males have a different Information Sharing as compared to females.
2. Age Group : There is no significant difference between Information Sharing
and age group of the consumers. The mean value shows that customers in the
age group of 20-30 had an impact on the Information Sharing during the
COVID 19 period.
3. Occupation : There is a significant difference between Information Sharing
and the occupation of the consumers. The consumers who were employed had
an impact on the Information Sharing.
Table 5: ANOVA results for the impact on the Healthcare Advertising websites during COVID
19
Male 560 3.987
Female 440 3.467
20-30 580 2.991
Age Group
30-40 280 3.456 2.543 0.006 Sig
40-50 140 3.212
Student 0 2.958
Employed 670 3.006
Occupation Others 210 2.926 2.769 0.029 Sig
Government 120
2.830
Employee
1. Gender : The results show that there is significant difference between safety
patterns adopted by retailers and males vis a vis to females. The mean value
shows that the males tend to be concerned more about the Healthcare Advertising
adopted as compared to females.
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2. Age Group : There is a significant difference between Healthcare Advertising

and age group of the consumers. The mean value shows that customers in the age
group of 30-40 tend to be concerned more about Healthcare Advertising during
the COVID 19 period.
3. Occupation : There is a significant difference between Healthcare Advertising
and the occupation of the consumers. The consumers who were employed were
more concerned about the Healthcare Advertising.
Table 6 : ANOVA Results on the impact of Healthcare awareness
Male 560 3.213
Gender 3.765 0.076 No sig
Female 440 3.543
20-30 580 2.503
Age Group
30-40 280 3.987 3.309 0.049 sig
40-50 140 3.111
Student 0 2.958
Employed 670 3.006
Occupation Others 210 2.926 3.987 0.129 No Sig
Government 120
2.830
Employee
1. Gender : The results show that there is no significant difference between using
Healthcare awareness platforms and gender of the consumers. The mean value
shows that the males tend to shop less from e payment options as compared to
females.
2. Age Group : There is a significant difference between shopping from e
payment platforms and age group of the consumers. The mean value shows
that customers in the age group of 30-40 tend to shop more from Healthcare
awareness during the COVID 19 period.
3. Occupation : There is no significant difference between shopping via
Healthcare awareness and the occupation of the consumers. The consumers
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who were employed have utilisedHealthcare awareness option more than other
age groups.
Table 7: ANOVA Results on the impact of Sustainable Lifestyle

Male 560 2.905
Female 440 3.250
20-30 580 2.9123
Age Group
30-40 280 2.8432 2.826 0.026 Sig
40-50 140 2.9056
Student 0 2.850
Employed 670 2.868
Government 120
2.779
Employee
1. Gender : The results show that there is significant difference between having
sustainable lifestyle and gender of the consumers. The mean value shows that the
females tend to have a more sustainable lifestyle as compared to males.
2. Age Group : There is a significant difference between having sustainable
lifestyle and age group of the consumers. The mean value shows that customers in
the age group of 20-30 tend to have a more sustainable lifestyle.
3. Occupation : There is significant difference between having sustainable
lifestyle and the occupation of the consumers. The consumers who were in others
category comprising of people who were neither students nor employed tend to
have a more sustainable lifestyle.
Table 8 : ANOVA Results on the impact of Halal Digital Marketing
Male 560 3.106
Gender 1.271 0.282 No Sig
Female 440 2.923
Age Group 20-30 580 2.850 5.693 0.018 Sig
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30-40 280 2.868

40-50 140 3.257
Student 0 3.204
Employed 670 2.912
Government 120
3.402
Employee
1. Gender : The results show that there is no significant difference between Halal
Digital Marketing and gender of the consumers. The mean value shows that
the males tend to consumer more sustainable food as compared to females.
2. Age Group : There is a significant difference between Halal Digital Marketing
and age group of the consumers. The mean value shows that customers in the
age group of 40-50 tend to have a more Halal Digital Marketing.
3. Occupation : There is significant difference between Halal Digital Marketing
and the occupation of the consumers. The consumers who were government
employees tend to have a more Halal Digital Marketing pattern.
Regression
Regression tests the relationship between variables. Regression is tested using
weights, p-values and t-values for regressions (Hair et al . , 2016). The
regression results will be shown in Table 9, the reversal calculated as
exogenous variables sustainable food, sustainable payment, sustainable
lifestyle, digital payment and shopping habits. The findings in Table 9 show
that most of the hypotheses, suggested in this study, are supported. H01 shows
a direct impact of Information Sharing on consumer behaviour (β = 0.500, p =
.000). The p-value (p =.000) reveals the positive and direct relationship
between Halal Digital Marketing and consumer behavior during the COVID
19 period.
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Table 9: Regression Results

Independent Dependent
S. No Coefficient sig Result
variable variable
Information
1 0.500 0.000 Significance
Sharing
Healthcare
Advertising COVID 19
Healthcare Awareness
3 0.043 0.318 No significance
Awareness
Halal Digital
marketing
1. Table shows that there is significant difference between information sharing,
healthcare advertising, and halal digital marketing during the COVID 19
period
2. There is a no significant difference between healthcare awareness, sustainable
buying habits and COVID 19 Awareness.
KMO and Bartlett's Test

Table 10: KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .911
Approx. Chi-Square 17677.641
Bartlett's Test of Sphericity df 323
Sig. 0.000
Regression tests the relationship between variables. Regression is tested using

weights, p-values and t-values for regressions (Hair et al . , 2016). The regression
results will be shown in Table 9, the reversal calculated as exogenous variables
information sharing, healthcare advertising, healthcare awareness and halal digital
marketing. The findings in Table 9 show that most of the hypotheses, suggested in
this study, are supported. H01 shows a direct impact of Information Sharing on
consumer behaviour (β = 0.500, p = .000). The p-value (p =.000) reveals the
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positive and direct relationship between Halal Digital Marketing and consumer
behavior during the COVID 19 period.
Confirmatory Factor Analysis (CFA) Measurement Model
Confirmatory factor analysis (CFA) is a study of factors that tests a definite
association between latent variables underlying the evidence and the systemic
hypothesis. CFA is a way to check or refute a hypothesis. It is a strong tool to test
abstract logic. The proposed model is used to estimate population covariance in
accordance with the observed covariance. The model is also used to estimates
correlations and interconnections between latent constructions. The CFA can be
used to test theories of correlation and causation.
Table 11 : model fit
Fit Index Recommended Value
Value
Chi-Square/ df ˂3.0 1.10
GFI >.80 1.19
AGFI >.80 .921
RMSEA <.07 .002
CFI >.80 1.91
RMR <.01 .000
5. Discussion
Marketing practises in Islamic context must also be interpreted through the virtues
and correct insights of Islamic ethical tradition (Sacharow, 1995; Leaman, 2005).
Advertisers need to take certain laws and regulations into account when
undertaking marketing campaigns and production of Islamic branding. If the
principles of Islamic ethics are included into the secular law, an ethical
environment is likely to evolve. Businesses that run online do not allow interest at
all, which is something Islamic governments approve of (interest). Islam says
"Allah destroys alms and fertilises alms. Allah does not like everyone who does
not believe, always does" (2) (prohibited). The Prophet (PBUH) said, "Allah has
set certain obligations for you, so do not ignore them; He has set certain limits, so
185
don't go beyond them; He has forbidden certain things, so don't do it; and He has
kept quiet about other things out of mercy to you and not because of forgetfulness,
so do not ask about them " (4) Operations with the factor Gharar(reported by aI-
Darqutni and classified as hasan (good) by al-Nawawi) (uncertainty). According
to text narrated from Abu Hurairah, the Prophet prohibited purchase and selling of
all forms of gravel (Qardawi, 1960). Islamic Company will double benefits. The
benefits of the community as well as other priorities of Islamic countries are taken
into account by the business (Sarker, 2001). Internet marketing must follow the
Shariah. This will guarantee the ultimate achievement in terms of online industry,
achievement and value maximisation. Muslims can excel in industry by achieving
these objectives. A proper observance of Sharia will encourage greater societal
welfare. You may reduce your business loss through appropriate internet
marketing.(Alshaketheep et. al., 2020)
6. Conclusion
Digital marketing continues to grow rapidly. Information technology and
telecommunications has minimised the time spent on written correspondence.
During the influenza pandemic, companies created digital marketing transactions
to sell goods. Diseases such as H1N1 bring about changes in culture. Pandemics
affect companies adversely because of digital marketing. This paper aims to
examine business potential of digital marketing and Islamic marketing. The
pandemic dramatically altered a consumers' online shopping habits. Digital
marketing should follow and be conducted according to Islamic values.
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Digital Marketing During COVID 19: Jordanian Viewpoint.

PJAEE, 18 (4) (2021)

DIGITAL MARKETING DURING COVID 19: JORDANIAN

Khaled (M.K) Ismail Alshake Theep

Marketing Department, College of Business, Amman Arab University Amman, Jordan

Khaled (M.K) Ismail Alshake Theep, Digital Marketing During COVID

because of information technology. Marketing Digitalization is a time of

of Millennial, and 12 percent of Generation X (Gen X), and 5 percent of

products. Sellers and buyers in online transactions do not meet in person,

apply to the production of products by companies, such as the use of illegal

This paper proposes a method to define the Digital Media Advertisement

H1: Information sharing (IS) has a positive effect on Digital Media

An online survey was developed and distributed to consumers in Amman,

Table 1 displays personal/demographic data evaluation findings. The findings

Criterion Factor Frequency Percentage

Gender Female 560 56%

Age Between 18 to 29 580 58%

Between 30 to 39 280 28%

Between 40 to 49 140 14%

Education Bachelor 670 67%

Doctorate 120 12%

Table 1:Demographic data of the respondentsStudy Instrument

Table 2.Constructs and their sources.

Constructs Numberof items Source

“INFOSH” (Monroe, 2016;Reddy &

“DIGADV” (Bhaskaran et al., 2017;Inci et al., 2017;Lapointe et

Note:INFSH, Information Sharing; HELADV, Healthcare Advertising;

Construct Cronbach’s Alpha

Note:INFSH, Information Sharing; HELADV, Healthcare Advertising;

2. Age Group : There is a significant difference between Healthcare Advertising

Table 7: ANOVA Results on the impact of Sustainable Lifestyle

30-40 280 2.868

Table 9: Regression Results

KMO and Bartlett's Test

Regression tests the relationship between variables. Regression is tested using

Schmidt, A. L., … Scala, A. (2020). The covid-19 social media infodemic.

An extension of Aaker’s brand personality model from Islamic perspective: a conceptual

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