Scribd
Upload
8 views

Entrepreurship Projects Guidelines

The document provides guidelines for a business plan submission for a bachelor's degree entrepreneurship project. It outlines the required sections and content for the cover page, declaration, acknowledgements, dedication, table of contents, executive summary, business description, marketing plan, organizational plan, production plan, financial plan, and appendices.

Uploaded by

lyleholst
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
8 views

Entrepreurship Projects Guidelines

The document provides guidelines for a business plan submission for a bachelor's degree entrepreneurship project. It outlines the required sections and content for the cover page, declaration, acknowledgements, dedication, table of contents, executive summary, business description, marketing plan, organizational plan, production plan, financial plan, and appendices.

Uploaded by

lyleholst
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

GRETSA UNIVERSITY

BACHELORS DEGREE PROGRAMMES ENTREPRENUERSHIP PROJECT DETAILED


GUIDELINES
COVER PAGE
i.This page should not be paginated (should not have page numbers)
ii.All wording should be single- spaced and in uppercase/Capital Letters
iii.All wording on the cover page to be bold and font-size is 12.
iv. Items will be arranged in the following sequence:
a) Name of the business should be focused and informative
b) Full names of student
c) Registration number of student below the name
Then follows the writing:-
BUSINESS PLAN SUBMITTED TO THE SCHOOL OF BUSINESS IN PARTIAL FULFILLMENT OF
THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF COMMERCE IN
ACCOUNTING OF GRETSA UNIVERSITY
v. Month and year of submission comes immediately after (e.g. MAY 2016) – immediately before the
bottom margin
vi. The entire wording on the cover page should be centered

DECLARATION
This page should start on a new page and to have the following write up:
I, Benedict Musyoki Mutunga, do hereby declare that this entrepreneurship project is my own original work and
to the best of my knowledge it has not been presented to any other University for similar purpose or for any
other degree award.

Signature: Date:

I confirm that the work reported in this entrepreneurship project was carried out by the student under my
supervision as the University Supervisor.

Signature: Date:

Prof. Johansen Mwaura


School of Business
Gretsa University

Page 1 of 3
ACKNOWLEDGEMENT
o This should start on a new page and should not be more than a page
DEDICATION
o This should start on a new page and should not be more than a page
TABLE OF CONTENTS
o It should start on a new page
o Should be computer generated
EXECUTIVE SUMMARY
o It should start on a new page and should have the following areas:
o Business Description
o Marketing Plan
o Organizational Plan
o Financial Plan
BUSINESS DESCRIPTION
1.1 Business Goals
1.1.1 Vision
1.1.2 Mission
1.1.3 Core Values
1.1.4 Short Term Goals
1.1.5 Long Term Goals
1.2 Business Name
1.3 Business Location and Address
1.4 Form of Business Ownership
1.5 Type of Business
1.6 The Industry
1.7 Justification of The Business Opportunity
1.8 Market Entry Strategy
1.9 Market Growth Strategies
MARKETING PLAN
2.1 Target Customers
2.2 Market Potential and Sales Potential
2.3 Competitor Analysis
2.4 Product/Service Portfolio and Strategy
2.5 Promotion Strategy
2.6 Pricing Strategy

Page 2 of 3
2.7 Place/Distribution Strategy
2.8 Extended Marketing Mix Strategy: People, Process, and Physical Ambience
ORGANIZATIONAL/MANAGEMENT PLAN
3.1 Proposed Organizational/Management Structure
3.2 Key Personnel Qualifications and Duties
3.2.1 Management Team
3.2.2 Other Personnel
3.3 Recruitment, Training and Development
3.3.1 Personnel Recruitment Plan
3.3.2 Personnel Training Plan
3.3.3 Personnel Development Plan
PRODUCTION/ OPERATIONAL PLAN
4.1 Production Facilities and Capacity
4.2 Business Premises Layout
4.2.1 Production/Operation Strategy
4.2.2 Projected Annual Production/Operation Inputs Requirements
4.2.3 Projected Annual Overhead Requirements
4.3 Production/Operation Process
4.3.1 Internal Factors Affecting the Business Operation
4.3.2 External Factors Affecting the Business Operation
4.4 Government Regulations Affecting Production Process
4.5 License, Permits and Recent By-Laws Compliance
4.6 Outsourced Support Services
FINANCIAL PLAN
5.1 Introduction
5.2 Initial Working Capital Requirements
5.3 Start-Up Statement of Financial Position
5.4 Five Year Projected Income Statement
5.5 Statement of External Funding
5.6 Auditing and Controls
5.7 Key Financial Ratios Computations

APPENDICES
Appendix I: Loan Repayment Schedule
Appendix II: The Implementation Schedule

Page 3 of 3

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy