PERFORMANCE TASK

GENERAL INSTRUCTIONS: Pick an existing private/public enterprise based on your assigned industry
sector. Use the outline below to accomplish this performance task. (Note that your company may not
necessarily be one of the given examples below.)
 Public Sector/Enterprises. The public sector comprises the government and all publicly controlled or
publicly funded agencies, enterprises, and other entities that deliver public programs, goods, or
services. Public sector organizations exist at four (4) levels: international (multistate entities or
partnerships), national (an independent state), regional (a province/state within a federal state), and
local (a municipal-level body such as a city or county) (The Institute of Internal Auditors, 2011).
Some examples of government-owned and -controlled companies in the Philippines include the
National Food Authority (created to strengthen the development of the food industry), the National
Housing Authority (organized as a government-owned and -controlled corporation for housing
projects), Metropolitan Waterworks and Sewerage System (a government water system overseeing
Wawa Dam, Ipo Dam, and Angat Dam) (Senate Economic Planning Office, 2006). The public sector
also includes government offices such as the Bureau of Internal Revenue (BIR), Social Security
System (SSS), and the Department of Social Welfare and Development (DSWD).

 Manufacturing and Distribution Sector. Distribution management is an important part of the

business cycle for distributors and wholesalers. Businesses' profit margins depend on how quickly
they can turn over their goods. The more they sell, the more they earn—hence, a better future for
the business (Kenton, 2019). Manufacturing companies such as Universal Robina Corporation (URC),
Proctor & Gamble (P&G), and Coca-Cola Company are businesses that engage in high distribution.
Most of these companies' products come from a central manufacturing plant distributed to many
conglomerates, retail stores, and partners across the country or abroad.

 E-commerce Sector. The e-commerce market has changed the traditional ways of doing business.
Before the Internet, success in retail was said to hinge on the strategic location of brick-and-mortar
stores. Today, the Internet is a global marketplace affording even the smallest retailer a national, if
not a global, presence (Shaftoe, n.d.). Lazada and Shopee are examples of e-commerce platforms
that have thrived and become successful in the digital market. These companies continually develop
and expand their capabilities to reach customers more efficiently.

 Service Sector. The service sector produces intangible goods, more precisely, services instead of
goods. It comprises various service industries, including warehousing and transportation,
information services, professional services, health care and social assistance, arts, entertainment,
and recreation (Chappelow, 2020). Major companies within the transportation services sector
include airlines, trucking, railroads, and waterborne transportation (Hoovers, n.d.). Klook is an
example of a booking platform that transports tourists to various destinations globally. Grab and
Uber are service companies for the general transport of passengers. Other companies providing
services include hospitals and consultancy firms, among others.
 STRATEGIC MANAGEMENT PAPER OUTLINE

Follow the suggested outline below in completing the written output:

I. Company Background
a. Strategic Posture. It must include the organization's current mission, vision, objectives,
and policies.
II. Internal Environment
a. It must include the company's present condition regarding resources, capabilities, and
competencies in key business functions like marketing, finance, and operations.
III. External Environment
a. Porter’s five forces. It must discuss the competitive strength and position of the business
organization. (Refer to Pages 4-5 of 05 Handout 1)
IV. Analysis of Strategic Factors
a. SWOT Analysis. It must present an evaluation of the company's competitive position.
(Refer to Page 2 of 05 Handout 1)
V. Strategic Alternatives
a. Growth
b. Stability
c. Retrenchment
d. It must also include a detailed discussion of the best strategic option for the firm among
the presented alternatives. (Refer to Handout 7)
VI. Recommendation
a. This part must focus on proposing which among the given strategic alternatives for
growth, stability, and retrenchment will DEFINITELY SOLVE the statement of the
problem.
VII. Implementation Program
What management initiatives must the company do to implement the proposed
recommendation successfully? (Refer to Handout 7)
a. Management plan
b. Marketing plan
c. Financial plan
d. Operational plan
e. Human resource plan
VIII. Management Lessons Learned
a. It must discuss the takeaways from the research.
IX. Bibliography
a. This section must present all the references to accomplish the strategic management
paper. The entire paper must follow the official writing style of the American
Psychological Association (APA).
b. Refer to this link for APA style guidelines:
https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_style_introduction.h
tml
 PRESENTATION OUTLINE (POWERPOINT)

I. Introductory Speech/Presentation
a. It can be in the form of extemporaneous speaking, a video downloaded from the
Internet, or a combination of both for maximum points.
b. It must highlight the company background of the assigned company.
II. Statement of the Problem
a. Identify the major problem of the company which the group wants to solve.
Example: How can ABC Corp. sustain the rubber supply for their production despite its
restricted supply and increased competition in the market?
III. Internal Environment
a. This part must present the company's condition in terms of resources, capabilities, and
competencies in key business functions like marketing, finance, and operations.
IV. External Environment
a. This part must present a company analysis based on Porter’s Five (5) Forces.
V. Analysis of Strategic Factors
a. This part must present your SWOT Analysis.
VI. Strategic Alternatives
a. Growth
b. Stability
c. Retrenchment
d. This part must also present the advantages and disadvantages of each strategic
alternative in solving the STATEMENT OF THE PROBLEM.
VII. Recommendation
a. This part must focus on proposing which among the given strategic alternatives for
growth, stability, and retrenchment will DEFINITELY SOLVE the statement of the
problem.
VIII. Implementation Program
a. Management plan. What are the management initiatives that the company must do to
implement the proposed recommendation successfully?
b. Marketing plan. How will the company market the new product if the recommendation
is for product expansion? If the recommendation is for no-change, does the company
currently have the right marketing strategy? Or are there certain aspects of their
marketing program which must be changed?
c. Financial plan. Does the company have enough financial resources to execute the
recommendation? If none, should the firm borrow funds?
d. Operational plan. Does the company have enough capacity to perform the
recommended plan? If not, what plans must be executed?
e. Human resource plan. Does the company have the right skill to execute the plan? Do
they have enough manpower requirements?
IX. Management Lessons Learned
a. This section presents the key takeaways from the research.
Rubric for written report:
CRITERIA PERFORMANCE INDICATORS POINTS
Wrote a concise and complete company background
Company Background 10
based on the provided guidelines
Adhered to the correct outline, and content was
Organization of Ideas 10
organized in a clear and logical manner
All necessary research and analysis were provided in
Analysis 20
support of the statement of the problem
Proposed a well-thought and well-researched
Recommendation 20
solution to the case
TOTAL 60

Rubric for oral report:

CRITERIA PERFORMANCE INDICATORS POINTS
Holds attention of the entire audience with the use of
direct eye contact; seldom looks at notes; and speaks
Delivery 10
with fluctuation in volume and modulation to maintain
audience interest
Provides clear purpose and subject, pertinent
Organization of Ideas examples, facts, and/or statistics; and supports 20
conclusions/ideas with evidence
Significantly increases audience understanding and
Audience Responsiveness knowledge of the topic and convinces the audience to 10
recognize the validity and importance of the subject
TOTAL 40

References:
Bamford, C., Hoffman, A., Hunger, D., & Wheelen, T. (2018). Strategic management and business policy: Globalization,
innovation and sustainability (15th ed.). United Kingdom: Pearson Education Limited.
Dess, G., Eisner, A., Lee, S., McNamara, G. (2021) Strategic Management: Creating Competitive Advantages (10th ed.) New York.
McGraw-Hill Education.
Witcher, B. (2020) Absolute Essentials of Strategic Management. New York. Taylor & Francis Group Ltd.