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ar Aim logy Result tions

Kristi 20 Consume Chris This This We We Tackling the

ne M. 20 rs Trust Myers paper white propos demonstra issues
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dio Marketin focus on part of by consumers obviously
g the GroupM’ taking a are open beyond the
consume s step to brands scope of our
r’s “Consum back to communic research.
perspec er Eye: conside ating with From a social
tive. It Marketin r trust them but platform
aims to g along are perspective,
reveal Technolo these fatigued we will
not only gy” dimensi by digital continue to
what is thought ons, we advertising see debate
common leadershi will . We can on their
globally, p enable fully categorizatio
but also initiative, a more leverage n as
how which consum direct publishers
insights explores er- relationshi versus
and emergin focused ps with technology
implicati g media- , consumers companies,
ons may related strategi by and the
differ technolo c, long- optimizing myriad of
between gies from term the issues
regions the perspec variety, surrounding
and perspecti tive personaliz this
countrie ve of that ation and dichotomy.
s. We consume will frequency From a
focus on rs. This increas of our “traditional”
middle- initiative e trust communic publisher
to seeks to in the ation. perspective,
upper- envision whole Further we we will
income the digital can apply continue to
consume future marketi strategic, see the
rs in and ng tactical, creation and
each discover ecosyst and coverage of
country implicati em, technologi dirty-dozen
ons for and cal rigor to content.
the ultimat leverage
disruptor ely the rise of
s, the benefit influencers
disrupte consum ,
d and all ers and particularl
 advertise brands y in APAC.
rs, which alike.
is critical
as the
impact
of
technolo
gy on
marketin
g grows.
Using
GroupM’
s LIVE
Panel
recontac
t
capabilit
y, we
conducte
d an
online
survey
among
13,900
middle-
to
upper-
income
consume
rs ages
18 to 49
in 23
countrie
s around
the
globe
from July
to
Septemb
er 2019.

Alyzza 20 Factors Nadiah The This The Nadiah The

Joyce 17 Influenci Binti objectiv study main Binti limitations of
M. ng Tasin e of this used a result Tasin's this study
Peñar Custome study is quantita of the 2017 study include its
ubia r's Trust to tive study effectively focus on a
in Online examine approac indicat examined specific
Shopping some h es that factors group of
Among factors through demogr influencing bank
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in a Bank consume naires to informa trust in necessitating
r trust as gather tion online caution in
well as data reveale shopping generalizing
to from 200 da among the findings,
investiga bank signific executives the need for
te the employe ant in a bank. broader
relations es of female The population
hip CIMB majorit quantitativ samples to
between Bank y (73%) e validate the
trust and Berhad among approach proposed
purchasi in the respon using framework,
ng Group dents, questionn potential
decision. Cards with aires on cultural
and the 200 CIMB differences
Personal largest Bank that may
Financin age Berhad affect the
g group employees transferabilit
division, being revealed a y of results
including 26 to significant to other
multiple- 30 female countries,
choice, years majority, a the use of
Likert old, predomina adapted
Scale, and nt age trust
and degree group, and measuremen
open- holders education t scales, the
ended compri al potential
question sing the backgroun influence of
s. majorit d among social media
y responden on trust yet
(72%). ts. The unexplored,
Moreov findings, and the call
er, supported for further
descrip by investigation
tive correlation into
statistic and additional
s regression factors
showed analyses, impacting
respon underscor trust in
dents ed the online
general substantial shopping.
ly impact of
agreed informatio
with n quality,
the site
 main quality,
variabl and online
es. consumer
Correla reviews on
tion trust and
analysis subsequen
support t online
ed all purchasing
hypoth decisions.
eses, Acknowled
while ging
regressi limitations
on , including
analysis a specific
confirm focus on
ed that bank
trust employees
and and
online potential
purcha cultural
sing variations,
decisio the study
ns were calls for
signific broader
antly population
influen samples
ced by and
informa further
tion exploratio
quality, n of
site factors
quality, influencing
and trust in
online online
consum shopping.
er
reviews
.

Riz 20 Trust of John The This The The The study

Ashle 23 Custome Smith main study study research acknowledge
y rs on aim of employs found highlights s that the
Quea Business this a mixed- that the results may
ño es: A research method custom importanc be
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tive analyze h, tend to content factors such
Analysis and including exhibit marketing as sample
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Marketin the quantita higher fostering a s and the
g levels of tive and level of strong specific
Strategie trust qualitati trust in customer- industry
s that ve busines business context.
custome analyses. ses relationshi Additionally,
rs place Data is utilizing p based on the study's
in collected content trust. It findings may
business through marketi also not be
es based surveys, ng emphasize directly
on intervie strategi s the need applicable to
different ws, and es for all
digital analysis compar businesses businesses,
marketin of online ed to to as customer
g consume those prioritize trust can
strategie r employ quality vary based
s, behavior ing content on industry-
focusing . Various email creation specific
specifica statistica marketi and characteristic
lly on l tools ng and engageme s and
content are used social nt with customer
marketin to media customers preferences.
g, email measure marketi to Further
marketin custome ng. enhance research is
g, and r trust Additio trust recommende
social levels, nally, it levels. d to explore
media including was While the nuances
marketin regressio observ email of customer
g. n ed that marketing trust across
analysis busines and social different
and ses media digital
sentimen with an marketing marketing
t analysis engagin play strategies in
of g and crucial various
custome informa roles in business
r tive customer environment
feedback content outreach, s.
. marketi they may
ng not
strateg generate
y tend the same
to level of
establis trust as
ha content
more marketing
signific does.
ant
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based
relation
ship
with
their
custom
ers.

Lynro 20 Digital Hauwa The The As a Digital The

se 22 Marketin Abdull study study result marketing limitation of
Nime g and ahi investiga used a of the via mobile this study
dez Custome Musta ted the cross- custom technolog respondents'
r Trust as pha effect of sectional er's y and perceptions
Predictor digital and pervasi social were sought
s of marketin survey veness, media throughout a
Consume g and research the platforms four-week
r Buying custome approac popula has period of
Behaviou r trust h. In tion is become data
r of on cross- infinite, an integral collection.
Selected consume section and the part of our Customers of
Banks in r buying research, study worldwide six selected
Nigeria behavio also used life, banks in
ur of known the serving as Zaria,
selected as one- formula the new Kaduna
banks in shot for mode of state,
Zaria research, infinite communic comprises
metropo data is popula ation and the study's
lis of collected tion to marketing. population.
Kaduna only arrive Marketing The study
State. once, at the has selected few
maybe sample recently banks due to
spanning size of gotten resource
days, 384. more constraints
weeks, Accordi developed (Lakens,
or ng to as a result 2010).
months, Israel of the Besides,
to (2013), influence practically,
answer a an of strong residents of
study infinite global Zaria city
topic sample competitiv have more
(Sekaran size of eness on than one
& 384 various bank account
Bougie, was sectors via and the
2016). used, new researcher
The and technologi decided to
survey 10% of es. Unlike use the most
research the traditional popular
approac sample marketing banks which
h was size and can
utilised was advertising represent
since the added , these the interest
study to aspects of the other
asked accoun influence banks. Also,
response t for customers' according to
s from non- behaviour Lakens
respond respons and (2010)
ents e bias, thinking. resource
using a resultin The new constraint
well- g in a vast can serve as
structure sample templates a great
d size of of digital justification
question 422. technolog for selected
naire. Purposi y provide unit of
ve users with analysis.
samplin entertain
g ment, a
techniq wealth of
ues informatio
were n, and a
also variety of
used in services.
this With the
study technologi
to give cal
copies revolution
of and the
questio habits of
nnaires the
to younger
respon generation
dents. , it is
Purposi apparent
ve that
samplin marketing
g was managers
employ of today
ed must
becaus embrace a
e it new style
allows of
the communic
researc ating with
her to customers,
 utilise particularl
their y in the
own banking
discreti industry.
on
when
selectin
g
individ
uals of
the
popula
tion to
particip
ate in
their
surveys
.

Maria 20 The Aloka The The This This study The study
ne R. 22 mediatin Karuna main following researc also only has some
Romu g effect singha aim of conceptu h focused on limitations,
lo of trust this al model bridges social which allow
onconsu study is was a media for further
mer to develope knowle users in investigation
behavior investiga d based dge gap the s in the
in social te the on the inrelati Colombo future.
mediama level of literatur on to district; Dependingon
rketing trust e consum therefore, the industry,
environ custome reviews. er broad consumer
ments rs place Online PI behavi generaliza behavior in
in digital isconside or in tions social media
marketin red as the relating to settings can
g the context the vary.
strategie depende of entirety of
s nt social social
variable, media media
while SM marketi users in Sri
is an ng in Lanka
indepen Sri areinappro
dent Lanka priate. The
variable. results
Consume may be
r’s generalize
trustin d upon
retailers collection
present of more
on social data from
media otherdistri
(TRSM) is cts in Sri
consider Lanka.Con
ed as the clusionThis
mediator study
examined
the
mediating
effect of
trust on
the
relationshi
p between
consumers
’SMand
online PI
(relating
to the
fashion
industry in
Sri Lanka)
in the
context of
social
mediamar
keting.
The results
revealed
that SM
has a
significant
positive
effect on
consumers
’trustand
online PI.