Dire Dawa University: Stream Communication Engineering Title: - Hollow Conceret Block
Dire Dawa University: Stream Communication Engineering Title: - Hollow Conceret Block
Dire Dawa University: Stream Communication Engineering Title: - Hollow Conceret Block
NAME ID
1.Desalegn Bereda……………………………………………R/0858/08
2.Meron Melaku…………………………………………………R/1168/08
Next, we would like to thank to our teacher, Ins.Natnael. for engaging us on this project which has
increased our knowledge about such business plans.
Last but not the least, we would like to express our deepest gratitude to our smart cooperation, our valuable
effort and unrelenting discussion throughout the life of the project for the completion of this work.
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Table of Contents
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5.2.3 Market Growth ...................................................................................................................... 14
5.3 Industry Analysis ......................................................................................................................... 14
5.3.1 Industry Participants.............................................................................................................. 14
5.3.2 Distribution Patterns ............................................................................................................ 14
5.3.3 Competition and Buying Patterns .......................................................................................... 14
5.3.4 Main Competitors ................................................................................................................. 15
5.4 Value Chain ............................................................................................................................... 15
6, MANAGEMENT AND ORGANIZATION ................................................................................................. 17
6.1 Form of Business ......................................................................................................................... 17
6.2 Organizational Structure ............................................................................................................. 17
6.3 Management Team ................................................................................................................... 17
6.4 Personnel Plan ............................................................................................................................ 18
6.5 Pre-Operating Activities ............................................................................................................ 19
6.6 Plan timeframe: ........................................................................................................................... 19
7. Financial Plan .................................................................................................................................. 20
7.1 Important Assumptions............................................................................................................... 20
7.2 Project Profit and Loss before tax ............................................................................................... 23
7.3 Project Cost Evaluation ............................................................................................................... 26
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LIST OF FIGURES
Figure 1 process of HCB production on site ............................................................................................. 6
Figure 2 Diagram of organizational management ................................................................................... 18
Figure 3 Profit and Loss before tax ........................................................................................................ 23
Figure 4 Project cash flow after tax ........................................................................................................ 24
Figure 5 Net cash flow of income after 5TH year ................................................................................... 25
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LIST OF TABLES
Table 1 necessary material for production ................................................................................................ 8
Table 2 Plan timeframe.......................................................................................................................... 19
Table 3 first year production per day...................................................................................................... 20
Table 4 second year production per day ................................................................................................. 21
Table 5 the 5 successive year production per day ................................................................................... 21
Table 6 the total sales, after tax and net profit ........................................................................................ 22
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1. Executive Summary
1.1 General overview and Purpose of the business plan
Hollow concrete block company is a construction industry providing block for construction. The services
and products will be available for customers in Dire dawa at any working time.
The main objectives and mission of hollow concrete block is providing hollow blocks to construction
buildings and any private enterprise starting from the vicinity of the firm’s location to anywhere in Ethiopia.
In addition, we want to deliver our products and services at affordable prices and credits such that customers
at any degree can use our product without limitations.
Generally, the prominent purpose of developing and presenting this business plan is:
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2. Company Description
2.1 Company Ownership
Hollow concrete block business is formed and owned by a group of two interested professional
individuals who are specialized in Electrical and computer engineering in Dire dawa University in
2013 E.C and willing to pay the initial finance requirement of the firm. The individuals have to be
also hard working and energetic professionals. Their educational background may not limit their
interest to join the business but they have to have at least a BSc. Degree in Electrical engineering.
Expenses, contingencies, working capital, sources and collateral are the major area that needs to be
addressed in order to precisely estimate the cost requirements of a given business firm such that future
business activities will not be altered due to cash shortages.
To estimate our expense, we have considered different things which include the following; equipment
required, location, administrative expenses, promotional/advertising expenses, utility costs, etc… and other
expenses. To cover our expenses, we have planned to cover 100% by the shareholders,
Considering every expense and contingencies to start our project we need about 1,835,312birr.
The starting time of the business activities will depend on the availability of the initial investment fund.
However, individuals must be ready to work hard as soon as the required resources are available.
We are planning the business company to work 8 hours a day and seven days a week so that any interested
customers can have the product of the company at any time convenient to them. This will increase both the
quality of service and the revenue of the business firm.
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3. Marketing plan &sales strategy
3.1 Description of the Products and Services
Products
We are planned to produce hollow concrete block and sell to the customers. It is made of Concrete is a
mixture of
Fine
Medium
Coarse
Mineral aggregates (sand and stone chips) are normally divided into two fractions based on their
particle size those are coarse and fine aggregate. Natural sand is often used as fine aggregate in
cement concrete mixture. Coarse aggregate is crushed stone chips. Crushed stone chips broken into
particle sizes as fine aggregate. The maximum size of the coarse aggregate that may be used in
cement concrete hollow blocks is 12.5 mm. However, the particle size of the coarse aggregate
should not exceed one third thickness of the thinnest web of the hollow blocks.
Ordinary Portland cement is the cementing material used in cement concrete hollow blocks.
Cement is the highest priced material per unit weight of the concrete. Hence, the fine and coarse
aggregates are combined in such proportions that the resulting concrete is workable and has
minimum cement content for the desired quality.
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(1) Proportioning:
The determination of suitable amounts of raw materials needed to produce concrete of desired quality under
given conditions of mixing, placing and curing is known as proportioning. As per Ethiopian Standard
specifications, the combined aggregate content in the concrete mix used for making hollow blocks should
not be more than 6 parts to 1 part by volume of Portland cement. If this ratio is taken in terms of weight
basis this may average approximately at 1:6 (cement: aggregate). However, there have been instances of
employing a lean mix of as high as 1:9 by manufacturers where hollow blocks are compacted by power
operated vibrating machines. The water cement ratio of 0.62 by weight basis can be used for concrete
hollow blocks.
(2) Mixing
The objective of thorough mixing of aggregates, cement and water is to ensure that the cement-
water paste completely covers the surface of the aggregates. All the raw materials including water
are collected in a concrete mixer, which is rotated for about 1 ½ minutes.
(3) Compacting
The purpose of compacting is to fill all air pockets with concrete as a whole without movement of
free water through the concrete. Excessive compaction would result in formation of water pockets
or layers with higher water content and poor quality of the product.
Semi-automatic vibrating table type machines are widely used for making cement concrete hollow
blocks. The machine consists of an automatic vibrating unit, a lever operated up and down metallic
mold box and a stripper head contained in a frame work.
Wooden pallet is kept on the vibrating platform of the machine. The mold box is lowered on to the
pallet. Concrete mix is poured into the mold and evenly levelled. The machine can accommodate
interchangeable mold for producing blocks of different sizes of hollow or solid blocks.
(4) Curing
Hollow blocks removed from the mold are protected until they are sufficiently hardened to permit
handling without damage. This may take about 24 hours in a shelter away from sun and winds. The
hollow blocks thus hardened are cured in a curing yard to permit complete moisturisation for atleast
28 days. When the hollow blocks are cured by immersing them in a water tank, water should be
changed atleast every four days.
The greatest strength benefits occur during the first three days and valuable effects are secured up
to 10 or 14 days. The longer the curing time permitted the better the product.
(5) Drying
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Concrete shrinks slightly with loss of moisture. It is therefore essential that after curing is over, the
blocks should be allowed to dry out gradually in shade so that the initial drying shrinkage of the
blocks is completed before they are used in the construction work. Hollow blocks are stacked with
their cavities horizontal to facilitate thorough passage of air.
Generally, a period of 5 to 10 days of drying will bring the blocks to the desired degree of dryness
to complete their initial shrinkage. After this the blocks are ready for use in construction work.
The water that combines with the cement varies from about to of the total amount of mixing water in
concrete. And water mixes. Technically, the mix is placed to the mixer machine into an aesthetically
Deformed mold and hollow shaped box, then after a certain period the mold is dismantled and the curing,
dry process continues. Following checkup for surface cleanness and quality, it is ready for s
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Figure 1 process of HCB production on site
The following points should be kept in mind while manufacturing the hollow concrete blocks:
ii. Blocks should be taken out from the molds only when concrete has sufficiently set.
iv. After taking the blocks out of mold they should be kept under shade for a week and should
be properly cured 1to 2 weeks.
We observed that the quality of hollow concrete block currently sold in the market is poor & expensive.
Therefore, we have to produce the desire good quality and sell the product at a reasonable price.
We improve the quality by using a good quality row material for the Production and Continiously check
the quality of the product through different tests.
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3.3 Business Location
The business will be located in Dire dawa considering different reasons. It is nearby and easily
accessible to our targeted market area and the customers. In addition, there are many private, governmental,
some condominium constructions and naturally Dire dawa is sandy, so it is not mudy houses, further
advantegious for our business to be profitable and commercial place for finishing raw materials to be used
in our business.
However, there are about 9000 Condominium Residential units [about 822 blocks],1000 real estate and
private housing projects, 43 large scale building projects, 172 Commercial buildings under progress.
Source, Ethiopian Ministry of Construction Estimated Market Share
A sample survey of competitors in the area indicated that there are many producers who are participating
in the production of hollow concrete blocks in this area. Even though, the competitor’s method of
production and services are traditional, they are experienced. This makes the firm very competitive. But,
our method production and services are modern, and time efficient a market share of about 0.00912% is
estimated considering the above reasons. In the initial stages of production, operating 100% capacities
cannot be assumed. There are bound to be initial operating problems, raw material shortages, distribution
difficulties etc. As a result, we will perform about 75% of our capacity to be served in the first year.
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4. Initial cost of investment
During the production of hollow concrete blocks the mixing ratio is 1:3:6 which means that for
1m^3 cement we need 3m^3 of grain and 6m^3 aggregate
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In the second year we have 1,732,312birr cost, to be more safe, we, the owner of the company argue
that the cost of the material may increase by 2.2%, 2.4%, 2.6%, 2.8% in the 2 nd, 3rd, 4th ,5th year
from their initial value
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4.5 Future Capacity
The company has more capacity to produce different hollow concrete with different shapes, with
different and thickness if the demand is high.
4.8 Raw Materials Availability and why we select HCB as buissness plan
The most common reasons reported for choosing to construct with HCBs were as follows:
• There is a scarcity of water for construction so HCBs chosen because they require less water to build
with
• Households had seen neighbours building with HCBs and wanted to construct their house in the same
manner
• HCBs protect well from cold weather, e.g. HCB have a good thermal performance
The most essential raw materials are fine aggregate, coarse aggregate, grain (fine, coarse) cement,
water etc.
They are available in local market and the supply is sufficient and stable.
4.9 Labour
We will be participated in management of resources, assistance of workers, supervise the
production operation, store keeper, daily cooperation work will be hired on time.
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4.10 Labor Availability
Workers for this type of company are available throughout the year. No foreseeable problems are
expected as most of the work requires no previous skills.
Wages to the workers will be paid on a productivity rate and daily performance basis. Tea will
be served free during break time lasting 20 minutes.
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5.MARKET ANALYSIS
5.1 Market Segmentation
The market is segmented according to clients in the vicinity of the town. This will help us how much market
we have at hand and can benefit the society and the member of the firm. Clients are the backbone and
reference frames of any business activities.
There are different potential clients for our products and services that could be generally classified into two.
3. Other clients
Public Clients
The government is running a large scale of construction activities in different parts of Ethiopia.
These construction activities require finishing work in their process. Hence, for our company services
and products, the federal government will be a potential client. Currently, the Ethiopian government
is involved in: -
Building constructions
Most construction firms listed above need a large service and products of gypsum décor and
painting, which makes the government a very potential client.
Private Clients
Many private companies are participating in the construction industries of Ethiopia and hatting
up the construction activities all over the country. In addition to the existing private construction
companies, there are also companies established as a business firm which could not at once meet the
overall requirements of a construction company.
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Some of the private companies are home grown and some of them are foreign construction
companies. Most of the home grown construction companies are limited in their capacity while foreign
construction companies are a bit stronger in every aspect than local construction companies.
Many foreign construction companies are involved in large scale construction productions like
power production, highway construction, railway construction, hydropower systems etc.
Therefore, the above-mentioned construction companies and construction industries will be our
potential clients.
Other Clients
Beyond these organized construction firms there are also other individuals/subcontractors who
require our products daily. Our products are going to be on sale for a fair and affordable price such
that any individual interested in our products can purchase and use it at any time they want.
Currently market trend in the local is not enough in its performance. Producers sell their products
only on their will that means they do not consider the requirements of clients. The products purchase
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somehow limits by the government. It is also largely dependent on the governmental demand and
supply.
The interest to produce hollow concrete block has been increasing because of the expansion of the
construction in the last two decades.
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Provides hollow concrete block with a number of options depending on the requirements of
customers.
Provide with technically and aesthetically qualities approved based on the shape that we are
going to produce.
Afford services in addition to products in the long run of the business activity for instance
exterior design.
The products and services are going to be available for wide range of areas.
The requirements of customers have a place in addition to ready made products and services.
Hence, depending on the above mentioned unique characteristics we can afford better quality of
services and goods to our customers. Comparing to our ideas there are lesser competition from other
similar firm which will enable us to get the success we want with in the shorter period of time.
II. Large construction firms who are well experienced and have specialization.
III. Construction companies who have their own production of hollow concrete blocks may have
higher chance than our business during procurement to be hired for an interested customer at initial
time. But this may overcome by our professional skill in the firm, the qualities and different
alternatives products and services.
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Prepare gypsum boards and make ready for customer test.
After checking their qualities tell the customers to take their orders or simply sell qualified
readymade HCB interested clients.
Take payment,
We may also be interested to have their comments in order to update our services and
products.
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6, MANAGEMENT AND ORGANIZATION
6.1 Form of Business
The business will be registered under the name hollow concrete block as a sole proprietorship and
owned by four entrepreneurs’ business address located at Dire dawa.
A, Marketing Department: - This department makes advertisement for our products and services,
negotiation, signs contact agreements with customers, perform payments and others related to cost and
market.
B, Design and Technical Department: - prepares with different shapes and quality of resources,
production method at the workshop and prepares cost analysis.
C, Site Supervision and Control Department: - manages, controls and supervises resources works
in the site.
D, Executive secretary and finance: - This division includes reception, finance, audition and salary.
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Excutive board
Workshop Auditing
Supervision
Contract Manufacturing of work
and
Salary
agrement
Cost Resource
making
analysis management
Purchasing
The management team will control the financial flow and any other resources like, human resources,
material resources and the like. Any defects in the management process will be less tolerable. The
management personnel are composed of trained professionals to increase the production efficiency
of our business firm. If there are problems to be addressed the company managers are responsible to
hear those problems and seek solutions as fast as possible.
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Other professional in the field of finishing work will also be hired to assist in performing practical
activities. Accountant and secretary are going to be hired from the outside of us to facilitate the
business activities.
The backbone of our business activities human resources are daily labours which will be employed
according to the rules and regulations drafted by the ministry of works. Security guards will also be
appointed considering the company requirements drafted by the executive board of directors.
Generally, the requirement of human resource will depend on the current investment and the future
productivity of the business firm.
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7. Financial Plan
Salaries and rent are the two major expenses, while depreciation is another significant cost that will
increase as the company develops. hollow concrete block plans to use any profits from the business to its
investment capital until the long-term debt has been satisfied. Whatever profits remain after the debt
payments will be used to finance growth.
At the time where the company is started production is. The company is working at the night also by
shift high because of this the company production is very high.
Total =10,070
Where at the second year the company production efficiency is planned to arrive around 80% from the
initial time, and during the first year production the market demand of class A1(demandable at this
time especially for private constructions) and HCB 15cm thick is now very high. Therefore, we are
going to increase in HCB 15cm thick and HCB 10cm thick production in the second year.
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Our plan is to manufacture 6 days/week except Sunday. Therefore, the total work days are 26 per
month based on this we planned to work261,820 birr in the first month, almost we are planned to work
this amount of birr through the entire year per month. Therefore, the total amount birr in 2021 will be
12*261,820= 3,141,840 birr/year
For us, depending on the material production the 20 cm thick HCB is consumed more materials. Therefore,
we are focusing on the production of 10cm thick and 5cm thick at the second year.
Again our plan is to manufacture 6 days/week except Sunday. Therefore, the total work days are 26
per month based on this we planned to work birr in the first month, almost we are planned to work this
amount of birr through the entire year per month. Therefore, the total amount birr in 2022 will be: -
Again the sales of the hollow concrete based on the production is 11950*26*10=3,107,000 birr.
In general, the planned sale in each day per year is as follow
Table 5 the 5 successive year production per day
Here at the end of the first year, or at the beginning of the second year, in order to be safe, we consider
that the price of the raw material is increased by 2.2%, 2.4%, 2.6%, 2.8% in the 2nd, 3rd, 4th, and 5th
year from their initial price. This situation helps us to be more safe in our project plan throughout the
years.
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Table 6 the total sales, after tax and net profit
But, in order to be safe the business owners argue that the cost of the material after one year might be
increased as the sale and the demand is increased too.
Because of the daily work the machinery and other material are assumed to be depreciated by 65%
from their initial value at the end of the 5th year and some of them are 100% depreciated.
Therefore, the depreciated value of the material after the 5th year is
Therefore, the total depreciated value of the machinery and other material is 82155.75 birr after the 5th
year. Therefore, the total net of gain from the sale is
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7.2 Project Profit and Loss before tax
5,141,500
4,042,000
3,640,000
3,107,000
2,618,200
0 1 2 3 4 5
1,732,312 1,770,422.864
1,773,887.488
1,777,352.112
1,835,312 1,780,816.736
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Project cash flow after tax
4,370,275
3,435,700
3,094,000
2,640,470
2,225,470
0 1 2 3 4 5
1,732,312
1,835,312 1770,422.86
1,773,887.4
1777,352.112
1,780,816.73
Figure 4 Project cash flow after tax
In valuing a capital project, we need to know the after-tax cash flows associated with the project. These are usually
forecasts based on revenue and cost projections.
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3. Termination or end-of-project cash flows
Initial Investment (I0 0r Cf0)
All normal projects require initial investment in fixed assets and working capital. It is computed as follows: Initial
Investment I0 =
Price of asset
+ Modification costs
+ Shipping & Installation costs
+ Legal costs etc.
+ Increase in net working capital
Of these cost, increase in net working capital is not depreciable. It is assumed to be recovered, fully or partially,
depending on the nature of working capital, at the end of
2,589,458.27+44559.25(salvage)
1,658,347.888
1,320,112.6
870,047.14
493,158
0 1 2 3 4 5
1,835,312
Figure 5 Net cash flow of income after 5TH year
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7.3 Project Cost Evaluation
Present Worth Analysis
Since, we have a single payment series
IRR=15%, n=5
2,377,138.67>MARR
IRR=15% n=5
F=-1,835,312+493,158*(1.15^4+870,047.14*(1.15)^3+1,320,112.6*(1.15)
^2+1,658,347.888*(1.15) ^1+2634017.52*(1.15) ^0
= 6,637,416.877birr
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