Business Proposal Java Flakes Group - Final - 1
Business Proposal Java Flakes Group - Final - 1
Business Proposal Java Flakes Group - Final - 1
A Business Plan
Prepared by:
Ortega, Yuri N.
Rebay, Novelyn M.
Submitted to:
2024
Republic of the Philippines
EULOGIO “AMANG” RODRIGUEZ
INSTITUTE OF SCIENCE AND TECHNOLOGY
College of Business and Public Administration 2
CERTIFICATION
APPROVAL SHEET
ACKNOWLEDGEMENT
DEDICATION
TABLE OF CONTENT
Certification ......................................................................................... 2
Acknowledgement .................................................................................... 3
Dedication ................................................................................................ 4
INTRODUCTION
Background of the Study
Java Flakes “kagingit” a muslim native dish. Fried,
aromatic, salty, shredded chicken dish paired beautifully with
pandan rice and wrapped in banana leaves as one of the most
popular delicacies in Maguindanao and Cotabato, particularly at
public market areas and restaurants. This is best eaten with
your hands that will reminds you of your childhood days when
our lunches were packed in banana leaves. Java Flakes that is
considered as the popular native delicacy that everyone loves
to eat using bare hands which is also considered as a budget
meal have also a health benefits that for our body. Being a
student, they only have limited allowance and Pastil is already
a meal for a student. For the health benefits, Java Flakes
consists of rice that provide fast and instant energy,
stabilize blood sugar levels, and slow down the aging process
while providing an essential source of vitamin B1 to the body
also rice is the fundamental food in many cultural cuisines
around the world. Chicken health benefits include its good
supply of protein content, the supply of essential vitamins and
minerals, cholesterol and a reduced risk cancer. Java Flakes
consists all of this health benefits for the body also it is
heavy on the stomach so you will definitely feel full longer.
The pastil product originated from the Maguindanao and Cotabato
people in Mindanao, Philippines. It is a traditional packed
rice dish filled with dry shredded beef, chicken, or fish. The
specific project proponents involved in the pastil product’s
development and promotion may vary, but individuals like
Kristal Mercado have established businesses around producing
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EXECUTIVE SUMMARY
Management Aspect
The Management aspects is one of the important aspects in
establishing a business. The type of business formation to be
adapted by the proposed business will be a general partnership
with Mr. Rhaven Insauriga, Ms. Trisha Librea, Ms. Krisha Gumban,
Ms. Novelyn Rebay, Ms. Yuri Ortega and Ms. Christine Borres are
the owners, and the others have their own duties, including
being general manager, assistant managers, financial managers,
marketing managers, operations manager and food experts. The
owners shall contribute money, skills and other resources to
the business and shall share profits and losses in accordance
with the terms of partnership agreement and we must be
responsible for every decision. The overall operation of the
business will be overseen by a managing partner.
Product description
The products we offer and sell are the plain rice pastil
and the Java rice pastil. We provide a delicious, fresh and
affordable price. We made it through shredded Chicken which has
healthy benefits include its good supply of protein content,
the supply of essential vitamins and minerals, cholesterol and
a reduced risk cancer.
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Pricing
JAVA FLAKES’S business sells two variants of pastil the
plain and Java rice. We sell it by cup per order; The price of
plain rice is P 25.00 and the Java rice cost P 35.00, Extra egg
cost 15 pesos.
Marketing Plan
Our company, Java Flakes aims to serve delicious,
functional, and fragrant meals. Producing Pastille provides our
valued customers and buyers with ready-to-eat, affordable, and
superior meals. The long-term survival and profitability of our
business will not matter as much as producing pastille. This
not only provides a delicious and portable meal but also
enhances nutrition, maintains cultural traditions, and could
even lead to new economic opportunities in the food sector. In
addition to turning a profit, our company plan aims to give
customers a unique flavor experience.
Marketing Strategies
Competitive Edge
Location
Operation Plan
To make the pastil and java rice, wash and boil chicken,
add salt, pepper, and bay leaves, and mince it. Chop onions and
garlic, then heat a pan on the stove. Add minced garlic, onions,
chicken breast, stock, vinegar, chicken cubes, chicken powder,
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INSTITUTE OF SCIENCE AND TECHNOLOGY
College of Business and Public Administration 12
sugar, pepper powder, and soy sauce. Mix until melted, then add
chicken cubes. Add more chicken powder, sugar, and pepper
powder, and add soy sauce. For the java rice, heat a pan on the
stove, add oil, minced garlic, margarine, corn, green beans,
carrots, plain rice, ginisa mix, oyster sauce, and achuete for
a yellowish color. Mix to combine flavors and serve.
Financial Aspect
Exit Strategy
MANAGEMENT ASPECT
Mission
The mission would be to provide a delicious and authentic
dining experience to customers, while also supporting local
farmers and suppliers by sourcing high- quality ingredients.
Additionally, the business could aim to educate and introduce
more people to the unique flavors and traditions of Pastil,
ultimately contributing to the promotion of Filipino cuisine
globally.
Vision
We believe in what we do, we love to challenge the status
of food business industry. The way we challenge this status is
by making affordable delicious cheaper food available in the
market. We just happen to make FLAKES products very affordable
and delicious.
Objectives
Our business aims of producing pastille food is to create
a flavorful and convenient Filipino dish, often wrapped in
banana leaves. This serves to offer a delicious and portable
meal, preserving cultural traditions, providing nutritional
value, and potentially generating economic opportunities in
food production.
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College of Business and Public Administration 15
B. ORGANIZATIONAL STRUCTURE
The Java Flakes Business is a kind of business owned
by six people Ms. Borres, Ms. Gumban, Mr. Insauriga, Ms. Librea,
Mr. Ortega, Ms. Rebay have their own duties, including being
general manager, assistant manager, production manager, sales
manager, digital marketing manager and sales associate. As a
part of a java flakes is partnership business, we must be
responsible since our business is known to be a small
investment with a big profit, well profit is given, but our
heart is in our costumer in this business.
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E. RECRUITMENT HIRING
Hiring Requirements:
Job Advertising:
Initial Interview
Give a Test Work Assignment
Evaluate learning agility and ability
Final Interview
Organize an Assessment
1. Orientation:
- Introduction to the company's history, mission, and values.
- Overview of the pastil business model and product
offerings.
2. Product Knowledge:
- In-depth training on various pastil recipes and
preparation methods.
- Understanding the quality standards for ingredients and
final products.
4. Customer Service:
- Communication skills for effective customer interactions.
- Handling customer inquiries, feedback, and resolving
issues professionally.
5. Sales Techniques:
- Upselling strategies to increase revenue.
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6. Inventory Management:
- Tracking and managing inventory levels.
- Minimizing waste and optimizing ingredient usage.
7. Technology Integration:
- Training on any POS (Point of Sale) systems or digital
tools used for order processing.
- Familiarity with online platforms for orders and
deliveries.
8. Team Collaboration:
- Effective communication within the team.
- Collaborative problem-solving and teamwork exercises.
G. COMPENSATION
Number of Personnel and Equivalent Salary
Month Salary: Php 54,000.00
Per day: Php 350.00
Semi-Monthly Salary: Php 4,550.00
6 Employees
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H. PERSONNEL UNIFORM
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I. BUSINESS LOCATION
MARKETING ASPECT
A. LOGO AND DESCRIPTION
C. MARKET ANALYSIS
D. MARKETING PLAN
E. MARKETING STRATEGIES
F. TARGET MARKET
1. Product
This is our future product, which are plain rice, pastille
and also a java rice that they can add an extra egg and a two
rice which are plain rice and java rice. We will provide
delicious pastillicious goods in affordable price.
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2. Price
3. Promotion
The Java Flakes employs a diverse media platform for
product promotion, incorporating traditional channels like
television and radio. This approach enables them to reach a
wide audience and effectively draw in potential customers.
4. People
Employees- The people who help operating our business by
serving a quality, affordable and delicious pastille.
5. Place
6. Process
Prepare the main ingredients.
after sautéing the onion and garlic, add the sliced chicken
breast.
Lastly, add the achuete to make the java rice. Then done!!
7. Physical Evidence
1. Nutrient Content
2. Dietary Fiber
4. Affordability
5. Convenience
6. Satiety
J. COMPETITIVE COMPARISON
COMPETITIVE
Java Flakes PASTIL-an
Sayo?
Unique way of preparing Experience and knowledgeable
pastil. staffs and owner.
Have our own java rice
Continuously run over a year.
in pastil.
Pastil-an Sayo offer delivery of
Premium food & their product all over here in
experience at Manila.
affordable price.
Famous on their location for
The place located students.
close to the market
Manage the business very well.
and schools, our
customers more on Strong social media presence
students and local and customer engagement.
residence. The location is smaller for their
Food is attractive to customers who wants to eat dine
vegans. in.
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authenticity.
Healthy option - Java de
Pastille is a healthier
alternative to fast food
or deep-fried dishes. It
uses steamed chicken and
aromatic spices, which
can be seen as a
healthier choice by
health-conscious
individuals. This can be
a strength in positioning
Java Flakes as a guilt-
free indulgence.
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INSTITUTE OF SCIENCE AND TECHNOLOGY
College of Business and Public Administration 46
Weaknesses Threats
Limited brand recognition Competition - The food
- Java Flakes may not industry is highly
have widespread brand competitive, with many local
recognition compared to and international restaurants
well-established and food chains offering a
franchises or wide variety of options. Java
international fast-food de Pastille may face
chains. This lack of competition from other
brand awareness can be a Filipino or Asian
weakness in terms of restaurants, as well as fast
attracting new customers food chains that offer
and competing with more convenience and familiarity.
recognizable brands. Changing consumer preferences
Availability - As a -Consumer preferences can
traditional Filipino change over time, and it is
dish, Java de Pastille important for Java flakes to
may only be available in adapt and cater to these
certain regions or areas changes. It is essential to
with a Filipino stay updated with the latest
community. This limited food trends and continuously
availability could hinder innovate to meet the evolving
its market reach and demands of customers. Failure
expansion potential to do so may result in losing
beyond these specific customers to competitors who
regions. are more in line with current
trends.
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to eat, making it a
convenient option for
people on-the-go or those
who don't have the time
or skills to cook.
Healthy alternative -
Chicken is a lean protein
source compared to beef
or pork, making Chicken
PASTIL-an Sayo a
healthier option for
those conscious about
their diet.
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INSTITUTE OF SCIENCE AND TECHNOLOGY
College of Business and Public Administration 49
Opportunities Threats
Growing demand for food Competition - There may be
- Every people has the existing or new competitors
busy lifestyles of now a that also offer chicken
day generations, there is pastil or similar dishes.
an increasing demand for Chicken PASTIL-an Sayo
quick and easy meal needs to differentiate
options. Chicken PASTIL- itself by emphasizing its
an Sayo can capitalize on unique selling points and
this trend by marketing ensuring consistently high-
their product as a quality products.
convenient and hassle- Fluctuating food costs -
free meal. Changes in the prices of
Collaborations with other ingredients, particularly
businesses chicken, can impact the
- Partnering with local profitability of Chicken
shops or food delivery PASTIL-an Sayo. They need
services can help Chicken to closely monitor their
PASTIL-an Sayo reach a costs and find ways to
wider audience and mitigate any potential
increase brand exposure. price increases.
Customer preferences and
trends - Customer tastes
and preferences can change
over time, so Chicken
PASTIL-an Sayo needs to
stay updated on the latest
food trends and adapt their
menu and marketing
strategies accordingly.
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Opportunities Threats
Expansion into new Competition from other food
markets and regions. companies selling comparable
Introducing new flavors goods.
and variations to cater Shifts in food trends and
to different tastes. customer preferences.
Leveraging online Consumers spending impacted
platforms for sales and by economic instability.
delivery. Health and safety laws that
Collaborations with other affect distribution and
food businesses or events production.
for promotion. Supplier pressure and price
The growing trend of competition.
consumer interest in
ethnic and authentic
cuisine.
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College of Business and Public Administration 53
Opportunities Threats
Development of new Competition from other
markets and geographic restaurants that sell
areas. comparable goods.
Using internet and social Modifications in dietary
media channels for patterns and consumer
advertising and business preferences.
development. The impact of economic
Adding new flavors or instability on consumer
versions to accommodate a expenditure.
range of palate Health and safety laws
preferences. affecting distribution and
Promotional partnerships manufacturing.
with nearby companies or Competition in prices and
events. supplier pressure.
Making the most of the
expanding consumer
interest in traditional
and ethnic food.
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TECHNICAL ASPECTS
A. LOCATION MAP
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C. GANTT CHART
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E. OPERATIONAL PLAN
The first thing we did is we bought the ingredients to
make the pastil and the java rice. After we finished buying, we
immediately separated the things that we needed to start making
the pastil. First, we washed the chicken and boiled it until it
was half cooked. We also put salt, pepper and also bay leaves.
After a couple of minutes, we let the chicken cool and we mince
it. Second, we chopped the ingredients that we needed to start
cooking the pastil. The first one is onion, second one is the
garlic and we set aside it after that we put the pan in the
stove and wait for it to heat after we check the pan that is
already hot, we put an oil on the heating pan and a couple of
minutes we put the minced garlic in the hot pan and wait for a
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couple of seconds and then we add the minced onions and mixed
it together until we can see a little bit of golden brown. We
then added the minced chicken breast and mixed it again. We add
the chicken stock and 1 tablespoon of vinegar. We didn’t mix it
until it boiled and absorbed the ingredients. Minutes pass,
then we add a 1 piece of chicken cubes and mix it again until
it has already melted. After mixing it in a minute we add 1
tablespoon of chicken powder, sugar and pepper powder, then add
a soy sauce. We just measured it to know the taste if it’s
already enough and we’re done with the pastil.
For Java Rice, first we put the pan on the stove and let
it hot and when the pan is already hot, we add the oil then add
the minced garlic and some margarine and we mix the ingredients
which are corn, green beans, and carrots. After a minute of
mixing, it we add the rice which is plain rice and start mixing
it together to combine the flavors then add ginisa mix and
oyster sauce and the last but not the least is the achuete to
add a yellowish color for the rice, mix it and we’re done with
the java rice.
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Stove
P
1748 1 P 1748
Gas
P P
Ca 400 2 800
ss
er
ol
e
P P
100 2 200
Spatula
P P
3,899 1 3,899
Rice cooker
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P 155 1 P 155
Cooking Pot
P 114 3 P 342
tray
P 60 2 P 120
Knife
P 120 2 P 360
Chopping board
P 1,159 1 P 1,159
Water Dispenser
P 5,000 1 P 5,000
Paper bowl
P 86 100 P 86
Spoon fork
P 100 100 P 100
Paper bag
P 87 5 P 435
Tissue
P 150 2 P 300
Alcohol
P 20 10 P 200
Hair net
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P 50 10 P 500
Apron
P 5 20 P 100
Basahan
P 150 1 P 150
Face mask
P 15 16 P 15
Sticker logo
P 160 1 P 160
Joy
P 60 2 P 150
Zonrox
P 100 2 P 100
Tingting
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P 100 2 P 100
Dust pan
P 200 1 P 200
Cleaning map
P 50 2 P 100
Container
P 75 2 P 150
Pitchel
P 60 2 P 120
Baso
Total P 1,598 379 P 3,396
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Clip Fan
P 500 1 P 500
Tarpaulin
Total P 900 3 P 900
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FINANCIAL ASPECTS
A. START-UP COST
START UP COST
Location/Administration 33,479
expenses
Rent, Utilities-15,000
Machine Equipment and
Supplies- 14,183
Other Supplies and Material-
3,396
Furniture and fixtures-900
Advertising/Promotional 42,000
expense
B. SOURCE OF FINANCING
SOURCE OF FINANCING
PROJECTED SALES
DAY MONTH YEAR
7,000 217,000 79,205,000
Total 217,000 79,205,000
OPERATING EXPENSE
Month Yearly
Rent and 15,000 180,000
Utilities
Total 15,000 180,000
Administrative and Selling Expense
Month Yearly
Day
Salaries 350.00 9,100.00 109,200.00
13th Month, - - 44,000.00
Bonus and
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Other
Permit - - 42,000.00
Total 350.00 9,100.00 195,200.00
Amount
Business permit/ Mayor’s 10,000
permit
Sanitary Permit 5,000
DTI Permit 10,000
Fire Safety Permit 5,000
BIR permit 10,000
Barangay Business Permit 1,000
Total: 42,000
MARK UP
Plain Pastille Java Flakes
Selling Price 25.00 35.00
Cost 30 50
Mark up 5% 15%
Mark up Rate 5% 1%
JAVA FLAKES
Projected Income Statement
Day Month Yearly
Sales 12,000 372,000 4,464,000
Less: Cost of 12,000
Sales
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ECONOMIC TECHNOLOGICAL
- Budget-friendly
FOR COMMUNITIES
C. EXIT STRATEGY
APPENDIX
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INSTITUTE OF SCIENCE AND TECHNOLOGY
College of Business and Public Administration 82
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INSTITUTE OF SCIENCE AND TECHNOLOGY
College of Business and Public Administration 83
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B. CURRICULUM VITAE
Christine Faith Borres
09650545758
christinec.borres@gmail.com
Personal Data
Age: 19
Height: 5’3
Sex: Female
Educational Background
TERTIARY Eulogio "Amang" Rodriguez Institute of Science and
Technology
09935431799
gumbankrishamae.cbpa@gmail.com
Personal Data
Age: 22
Height: 5’3
Religion: Catholic
Sex: Female
Creativity
Cooperation
Time Management
Leadership
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Educational Background
TERTIARY Eulogio "Amang" Rodriguez Institute of Science and
Technology
09483162248
insaurigarhavenangelo.cbpa@gmail.com
Personal Data
Age: 20
Height: 5’6
Religion: Catholic
Sex: Male
Self-Management
Time Management
Cooperation
Leadership
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Educational Background
TERTIARY Eulogio "Amang" Rodriguez Institute of Science and
Technology
SECONDARY Dela Paz High School and Manggahan High School (2016-
2020)
Bukid, Manila
09399489509
libreatrishacharlane.cbpa@gmail.com
Personal Data
Age: 22
Height: 4’11
Religion: Catholic
Sex: Female
Leadership
Time Management
Creativity
Cooperation
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Educational Background
Yuri N. Ortega
09661572441
kawaiyuri7@gmail.com
Personal Data
Age: 21
Height: 5’6
Religion: Catholic
Sex: Male
Creativity
Time Management
Cooperation
Leadership
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Educational Background
SECONDARY
ELEMENTARY
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Novelyn M. Rebay
Sampaloc Manila
09652766346
rebaynovelyn.cbpa@gmail.com
Personal Data
Age: 21
Height: 5’1
Religion: Catholic
Sex: Female
Educational Background