Cp-E1 Program Guide q2-2024

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SHOOT FOR THE MOON.

EVEN IF YOU MISS, YOU WILL


LAND AMONG THE STARS.

Q2-2024
PROGRAM GUIDE

CP-E1 - MARKETING TEAM

Page 1 of 32
KEY FOCUSING AREA:
-------------------------------------------------------------------------------------------------------------

• To ensure availability of every SKU at nearby chemists of targeted doctors.


• CLINIC NA CHHOR, ANDA TOR
• To achieve given monthly targets 100% by smartly using tools & strategies given by marketing team.
• To visit all listed customers according to company’s provided doctor universe & priority.
• To add more consultants (Gastro, Physician, Surgeon, Pediatrician) and remove the Quack & Non-potential
doctors from list
• To ensure proper REACH, REGULARITY & RECOGNITION.
• To plan short OPD sittings after ensuring availability of commercial stocks at all nearby chemist(s), if not
available than perform personal booking on daily basis.
• To spend Minimum 8 hours in the field.

PRODUCT & SPECIALTY FORCING:


-------------------------------------------------------------------------------------------------------------

TM - PRODUCT FORCING GRID (APR'24-JUN'24)

MTHS APR’24 MAY’24 JUN’24


WK- WK- WK- WK- WK- WK- WK- WK- WK- WK- WK- WK-
PRODUCTS
1 2 3 4 1 2 3 4 1 2 3 4
ANACIN F1 F2 F1 F2 F1 F2 F1 F2 F1 F2 F1 F2

CONTOUR F2 F1 F2 F1 F2 F1 F2 F1 F2 F1 F2 F1

VIOPHOS-B F3 F3 F3 F3 F3 F3 F3 F3 F3 F3 F3 F3

RSM - FOCUS PRODUCT (2ND QTR’24)

RSM APR'24 MAY'24 JUN'24


E1 ANACIN

E1 VIOPHOS-B FOCUS FOR GYN & PAEDS AS-F1

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DOCTOR UNIVERSE GRID (2024):
--------------------------------------------------

# DRS SPECIALITY F1 F2 F3

ALL PHY/ GASTRO CONTOUR ANACIN VIOPHOS-B

ALL CARDIO / DIAB CONTOUR ANACIN VIOPHOS-B

ALL ORTHO / RHEU CONTOUR ANACIN VIOPHOS-B

ALL SURG CONTOUR ANACIN VIOPHOS-B

ALL ENT ANACIN CONTOUR VIOPHOS-B

ALL GYN VIOPHOS-B ANACIN CONTOUR

ALL LHV VIOPHOS-B ANACIN CONTOUR

ALL PAEDS VIOPHOS-B ANACIN CONTOUR

REMAINING GP CONTOUR ANACIN VIOPHOS-B

150

PRODUCT PRIORITY – SPECIALITY WISE

CARDIO
PHY GASTRO ORTHO SURG ENT GYN GP PAEDS
/ DIAB

F1 CONT CONT CONT CONT CONT ANA VIO-B CONT VIO-B

F2 ANA ANA ANA ANA ANA CONT ANA ANA ANA

F3 VIO-B VIO-B VIO-B VIO-B VIO-B VIO-B CONT VIO-B

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CONTOUR
(Esomeprazole 40mg capsules & 40mg I.V)

IQVIA DATA OF ESOMEPRAZOLE RANGE MKT


-----------------------------------------------------------------------
POTEN.
ESOMEPRAZOLE RANGE MAT ~ 01/2024 / TERR./
MTH

V-
PRODUCT COMPANY UNIT U-GROWTH VALUE
GROWTH

ESOMEPRAZOLE RANGE 47,099,066 9.06 14,366,965,353 22.34 23,787

NEXUM GETZ 8,406,903 1.45 3,384,352,211 17.66 4,246

ESKEM HIGH-Q 5,632,684 16.58 1,997,340,236 30.54 2,845

ESSO SHAIGAN 4,639,109 -7.43 1,531,713,331 -0.47 2,343

NOVOTEPH SAMI 3,057,477 -0.09 910,965,217 17.67 1,544

AXESOM HIGHNOON 2,840,311 9.53 794,641,422 44.84 1,435

ESOMEGA FERROZSONS 2,262,997 141.18 594,167,130 152.52 1,143

EZIUM SEARLE 1,984,261 3.71 655,861,669 13.85 1,002

CONTOUR (ACT.) C.P 1,379,715 -26.38 302,697,251 -7.44 697

IQVIA DATA OF CONTOUR 40MG CAP MKT


-----------------------------------------------------------------------

ESOMEPRAZOLE CAP 40MG MAT ~01/2024 POTEN


U- V- ./
PRODUCT COMPANY UNIT GROWT VALUE GROWT TERR./
H H MTH
NEXUM GETZ 4,591,523 2.24 2,231,595,515 17.73 2,319
ESKEM HIGH-Q 3,315,227 16.31 1,296,253,757 18.97 1,674
ESSO SHAIGAN 2,338,704 -6.86 947,658,626 -1.77 1,181
NOVOTEPH SAMI 1,652,164 2.26 588,568,854 19.19 834
AXESOM HIGHNOON 1,514,035 10.93 520,267,846 46.11 765
ESOMEGA FERROZSONS 1,157,202 162.24 403,284,899 162.24 584
EZIUM SEARLE 1,078,099 3.20 440,545,760 11.07 544
CONTOUR 40
C.P 785,078 -26.56 204,657,535 -4.61 397
(ACT.)

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IQVIA DATA OF CONTOUR 40MG IV MARKET
-----------------------------------------------------------------------

ESOMEPRAZOLE IV 40MG MAT ~01/2024 POTEN


U- V- ./
PRODUCT COMPANY UNIT GROWT VALUE GROWT TERR./
H H MTH
NEXUM GETZ 597,774 0.31 254,053,950 15.04 302
ESSO SHAIGAN 484,897 20.33 175,583,933 27.76 245
ESKEM HIGH-Q 313,815 142.22 136,571,888 208.96 158
NOVOTEPH SAMI 289,416 7.12 101,228,280 18.37 146
ESPRA CCL 170,529 23.17 69,387,959 54.51 86
ESANTE MACTER 161,101 37.45 66,303,185 66.39 81
SOMEZOL BOSCH 134,670 -21.01 47,231,382 -3.11 68
CONTOUR IV
C.P 93,977 -33.94 24,402,688 -27.19 47
(ACT.)

IQVIA Data Brief:


• Anti-Ulcerant market, Esomeprazole is the fastest growing molecule and 2nd most prescribed PPI after
Omeprazole. It holds more than 30% market share.
• NEXUM (GETZ) is brand leader having market worth 3.4 billion Rupees.
• Esso is 3rd largest brand that crossed the 1.53 billon sales
• NovoTeph is 4th largest brand that crossed 910 million.
• Contour maintain its 8th position on basis of Unit wise sales.

Quantitative objective
• To achieve Bricks wise 100% target units in Q2-2024

Qualitative objective
• To ensure availability of Contour at chemists near to targeted doctors
• To establish superiority of Contour among PPI.
• To increase the customer count
• To complete Segment wise list (Gastro, Physician, Surgeon, Ortho, Rheumatology)
• To Re-gain the lost prescribers of Contour and add new.
• To Establish “Contour 40mg” Inj. in Endoscopy unit & ward, trauma centers & casualties.

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CONTOUR BRIEF PRODUCT PROFILE & USPs
-- --- ---- ---- ---- ---- ---- ---- --- ---- ---- ---- ---- --- ------------
Contour contains Esomeprazole, which has many advantages over other PPIs, like:

✓ Esomeprazole is the second-generation proton pump inhibitor. It is structurally an active isomer


of Omeprazole, with improved Pharmacokinetic and Pharmacodynamics characteristics.
✓ Advantage of being pharmacologically active isomer is that Esomeprazole (CONTOUR) is rapidly
absorbed and the extent of absorption is higher resulting in higher systemic absorption of
Esomeprazole (bioavailability), which couples with reduced clearance results in greater systemic
exposure. The excellent Pharmacodynamics profile then provides prolonged inhibition of gastric
acid output and correlates well with its more beneficial therapeutic efficacy over Omeprazole and
some of the other proton-pump inhibitors.
✓ Pharmacodynamics studies showed that Esomeprazole 40mg (CONTOUR) provides greater
intragastric acid control than respective doses of all the other proton pump inhibitors in the
market. The improved acid control with Esomeprazole compared with other proton pump inhibitors
is likely to result in superior healing rates and improved symptoms relief.
✓ It is more effective in treating Erosive Esophagitis, in patients with GERD, than Omeprazole.
✓ Patients treated with Esomeprazole (CONTOUR) has better symptoms control and satisfaction
rate as compared to other PPIs.
✓ Esomeprazole (CONTOUR) can maintain the healing of Erosive Esophagitis when used daily
or on demand. It is also effective for the eradication of Helicobacter pylori infections.
✓ Esomeprazole (CONTOUR) has a good tolerability profile and a low potential for drug
interaction as compared to Omeprazole.
✓ CONTOUR is approved in FDA-B category while Omeprazole is in FDA-C category drug.
✓ CONTOUR is available in complete range i.e., 20mg, 40 mg Capsules & I.V infusion.
✓ CONTOUR is available in most economical price in the market.

Contour Promotional Strategy


• Ensure availability of Contour Cap 40mg at nearby chemist of targeted Doctors. (At least 3 packs)
• CLINIC NA CHHOR, ANDA TOR
• Focus Risek, Nexum, Esso & NovoTeph prescriber.
• Maintain Reach, Regularity & Recognition at Consultant level (Gastro, Ortho, Rheum, Phy, Surg
& ER)
• KOL development Plan 40 consultant Doctors targeted (Gastro, Ortho, Rheum, Phy,)
• Monitor Customer count on weekly basis and take necessary action
• Discuss superior efficacy of Contour through folder in each call
• Focus Contour (Cap/IV) prescribers through chemist feedback and discuss Price Comparison.
• Arrange camps on endoscopy days for Contour I.V
• Ensure availability of Contour IV at least 30- 40 packs near targeted Endoscopists

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• Establish Contour as the most preferred brand option to treat H. pylori infections as a powerful
ingredient in triple regimen
• Arrange OPD sittings camps in Hospital OPD s & A class GPs (Where possible)

Targeted Doctors

• Gastroenterologist/Physician. • GP / ER
• Orthopedics / Rheum • Gynecologist / LHV
• Surgeons • Diabetologist / Card

Product Positioning

• Unbeatable Quality, Efficacy & Economy

Product Punch line


✓ PPI with Unbeatable Quality, Efficacy & Economy (40mg Capsule)
✓ PPI IV with Unbeatable Quality, Efficacy & Economy (Lyophilized Injection)

Targeted Indications:
• GERD • Heartburn
• Gastric Ulcer • NSAID Associated Gastropathy
• Duodenal Ulcer • Stress Gastritis prophylaxis
• H. pylori Eradication • Acute Upper GI Bleeding following Endoscopy

Contour Price Comparison


PRICE COMPARISON
BRAND COMPANY SKU. PRICE PER CAP SKU PRICE
CONTOUR CPH CAP. 40MG 390:00 27.86 I.V 390:00
NEXUM GETZ CAP. 40MG 600.49 42.89 I.V 575:00
ESSO SHAIGAN CAP. 40MG 530.04 37.86 I.V 500:00
NOVOTEPH SAMI CAP. 40MG 445:00 31.79 I.V 455:00
EZIUM SEARLE CAP. 40MG 520.00 34.50 I.V 390:00
SOMEZOLE BOSCH CAP. 40MG 450:00 32.14 I.V 406.24
ESPRA CCL CAP. 40MG 549.78 39.27 I.V 496.65

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PROMOTIONAL TOOLS

CONTOUR – PROMO MATERIAL SUMMARY Q2-2024

PDA (ALL
CAP 40MG I.V. 40 MG DROP CARDS
MONTH PRODUCT GIVE AWAY
(AVG.) (AVG.) CAP + I.V
S)

LITERATURE
SAMPLES

APR’24 525 20 120 + 30 2 BLOCK PADS

TISSUE BOX
MAY’24 575 30 120 + 30 2
GERD POSTER

JUN’24 490 25 120 + 30 2 GLASS+ LID

CONTOUR 40MG REBUTTALS


• Contour as single enantiomer provides more therapeutic benefits to your patients as compare to
Omeprazole
• Contour has higher bioavailability & peak plasma levels than Omeprazole.
• Contour has optimum desirable intragastric pH maintained for longer duration than Omeprazole.
• Contour has Higher healing rates in GERD than Omeprazole
• Contour helpful in Prevention of Ulcers in at-risk patients using NSAIDs
• Contour has Convenient once daily dosage
• Contour is the most Economical and quality brand available in full range (Cap 20mg/40mg & I.V. 40mg)
• Contour inhibits both basal and food stimulated gastric acid secretion while H2 Receptor Antagonists
inhibits only basal gastric acid secretion.
• Intravenous Esomeprazole provided faster and more effective gastric acid control than intravenous
Pantoprazole
• Contour 40mg daily was significantly more effective at controlling gastric acidity above pH 4 for more
than 16 hours than Lansoprazole 30mg daily
• Contour 40mg daily also suppressed gastric acidity more effectively and in more individuals than
Pantoprazole 40mg daily and Rabeprazole 20mg daily.

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CONTOUR 40MG CAP DETAILING PATTERN Q2-2024 (4 PAGE FOLDER)
__________________________________________________________________________________

Background:
We all know that due to political and financial instability, Pakistan is facing some economic crises
and our currency is devaluing day by day versus dollar ($). Due to inflation, expenses have been
increased in all sectors like raw materials, electricity, transportation, salary expense etc. Almost all
pharmaceutical companies of Pakistan have revised prices of their products in order to meet the
operational expense. Being part of Pakistan Pharmaceutical market, Continental Pharma has also
faced the same difficult situation. We have shared the price comparison sheet with you which proves
that our brands are still price effective than other brands available in the market.

Description of Literature:
On the title of this folder we have mentioned UNBEATABLE selling USP of Contour like Quality,
Efficacy & Economy. It will be helpful to strengthen the unbeatable USPs of CONTOUR for
Doctors as well as our team. In new Contour literature of 2023, we have included role of CONTOUR
in Eradication of H. Pylori. Additionally we have added latest dosage Chart in both Folder & Drop
card which will motivate new/non prescribing doctors to keep CONTOUR drop card with themselves
for dosage reference.
(Above information is only for team’s understanding; not for discussion with doctors)

Doctor: Assalam O Alaikum.. My name is ….. . . . . . . . . . . . . . .. . , I am from Continental Pharma


Brussels Belgium

Page 9 of 32
(Show title page to Doctor)
TITLE PAGE:
Doctor: Continental pharmaceuticals offers a Product with Unbeatable Quality, Efficacy &
Economy available in Complete Range with the name of CONTOUR which contains
Esomeprazole 20mg. 40mg capsules & IV. (Turn over the page and continue)

INSIDE PAGE 1: (Make sure Literature is visible to doctor)


Doctor: CONTOUR (Esomeprazole) is an S-isomer of Omeprazole, is a new form of PPI and was
reported to show stronger inhibition of gastric acid secretion than conventional PPIs.
(J Rural Med 2016; 11 (2): 41-45)
Doctor: CONTOUR provides
LONGER DURATION OF ACTION AND MAINTAINS OPTIMUM DESIRABLE
INTRAGASTRIC PH
(Show Graph to the Doctor)
Doctor: CONTOUR 40mg provides more effective acid control than Omeprazole, with reduced
inter-patient variability, thereby offering the potential for improved efficacy in acid-related diseases.
(Show Graph to the Doctor)
Doctor: CONTOUR 40mg maintained intragastric pH > 4 for 16.8 hours as compared to
Omeprazole which maintained intragastric pH for only 10.5 hours
(Aliment Pharmacol Ther. 2000 Jul; 14(7): 861-7)

INSIDE PAGE 2: (Make sure Literature is visible to doctor)

Doctor! CONTOUR 40mg provides


HIGHER HEALING RATES IN GERD THAN OTHER PPIs.
Doctor: CONTOUR 40mg tended to have higher endoscopic healing rates than other PPIs in GERD
patients with Reflux Esophagitis.
(Show Graph to doctor and continue)

Doctor: Endoscopic Healing rates at 8th week was higher with CONTOUR which was 95.4 %
while with Pantoprazole it was only 91.1%, Lansoprazole 89.6% & Omeprazole 87.7% respectively.
(World J Gastroenterol 2009 February 28; 15(8): 990-995)
Doctor! CONTOUR 40mg provides
HIGHER ERADICATION RATES IN H. PYLORI THAN OMEPRAZOLE.
(Show Graph to doctor and continue)

Page 10 of 32
Doctor: CONTOUR 40mg has higher eradication rate of 82% as compared to other First Generation
PPIs like Omeprazole which has only 78% eradication rate.
(Aliment Pharmacol Ther. 2012 ; 36: 414-425)
Doctor! CONTOUR 40mg provides
FASTER & BETTER GASTRIC ACID CONTROL THAN OTHER I.V. PPIs

Doctor! CONTOUR IV 40mg provides faster & better gastric acid control than I.V Pantoprazole
& I.V Omeprazole. (Drugs 2004: 64 (8): 875-882)

LAST PAGE: (Make sure Literature is visible to doctor)

Doctor: CONTOUR offers:


• Stronger Gastric acid Inhibition with more therapeutic benefits than other PPIs
• Longer duration of action with optimum desirable intragastric pH>4
• Higher healing rates in GERD patients with Reflux Esophagitis than other PPIs
• Higher eradication rates in H. pylori than Omeprazole
• Faster & better gastric Acid control than I.V pantoprazole & I.V Omeprazole
• Available in most affordable price.

CLOSING AND COMMITMENT:


Doctor: Considering “CONTOUR’s – Unbeatable Quality, Efficacy & Economy”, I am confident
that you will daily prescribe Contour Range (Capsules 40mg or Lyophilized I.V. Injection) to your
patients coming with acid related disorders.
(Leave the samples in front of doctor)

(Pay thanks to the doctor for sparing time to you and leave the clinic gracefully)

NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing
pattern. We will ask its detailing in the upcoming sales review meeting

Page 11 of 32
CONTOUR 40MG CAP DETAILING PATTERN Q2-2024 (2 PAGE DC)

Doctor: Assalam O Alaikum.. My name is ….. . . . . . . . . . . . . . .. . , I am from Continental Pharma


Brussels Belgium
(Show title page to Doctor)
TITLE PAGE:
Doctor! Continental pharmaceuticals offers a Product with Unbeatable Quality, Efficacy &
Economy available in Complete Range with the name of CONTOUR which contains
Esomeprazole 20mg. 40mg Capsules & IV. (Turn over the page and continue)
BACK PAGE: (Make sure Literature is visible to doctor)

Doctor: CONTOUR offers:


• Stronger Gastric acid Inhibition with more therapeutic benefits than other PPIs
• Longer duration of action with optimum desirable intragastric pH>4
• Higher healing rates in GERD patients with Reflux Esophagitis than other PPIs
• Higher eradication rates in H. pylori than Omeprazole
• Faster & better gastric Acid control than I.V pantoprazole & I.V Omeprazole
• Available in most affordable price.

CLOSING AND COMMITMENT:


Doctor: Considering “CONTOUR’s – Unbeatable Quality, Efficacy & Economy”, I am confident
that you will daily prescribe Contour Range (Capsules 40mg or Lyophilized I.V. Injection) to your
patients coming with acid related disorders. (Leave the samples in front of doctor)

(Pay thanks to the doctor for sparing time to you and leave the clinic gracefully)

NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing
pattern. We will ask its detailing in the upcoming sales review meeting

Page 12 of 32
CONTOUR 40MG I.V DETAILING PATTERN Q2-2024 (2 PAGE DC)

Description of Literature:
On the title of this CONTOUR IV Drop card we have mentioned USP of “UNBEATABLE Quality,
Efficacy & Economy”. In this drop Card we have added references mostly from CMDT 2023. This
drop card has two parts:
1. Stress Gastritis Prophylaxis &
2. Acute upper GI bleeding following therapeutic Endoscopy.
First part is for discussion with general prescribers of Esomeprazole IV like GPs, PHY or ER in
hospitals. While second part is for discussion with doctors doing endoscopy like GASTRO, SURG or
PHY. On title page we have included core advantages of Lyophilization for discussion.
First time for convenience drop card of CONTOUR IV is also included in the PDA.
(Above information is only for team’s understanding; not for discussion with doctors)
Doctor: Assalam O Alaikum.. My name is ….. . . . . . . . . . . . . . .. . , I am from Continental Pharma
Brussels Belgium
(Show title page to Doctor)
TITLE PAGE:
Doctor: Continental pharmaceuticals offers a Product with Unbeatable Quality, Efficacy &
Economy available in Complete Range of 20mg, 40mg & Lyophilized IV with the name of
CONTOUR which contains Esomeprazole.
Lyophilization ensures definite advantages like:
• Zero % loss of potency
• Fast & rapid dissolution on reconstitution
• Zero % impurity
(Turn over the page and continue)

Page 13 of 32
BACK PAGE: (Make sure Literature is visible to doctor)
First part is for generalized prescribers of Esomeprazole IV who are not doing
Endoscopy like GPs, PHY, ER and others
Doctor: According to CMDT 2023, Stress Gastritis Prophylaxis is necessary because Stress-related
mucosal erosions and sub-epithelial hemorrhages may develop within 72 hours in critically ill patients.
(CMDT 2023 Chapter 15, Page 621)
(Make sure Literature is visible to doctor & your pen is pointing the right spot)

Doctor: In order to prevent gastrointestinal (GI) bleeding due to stress-related mucosal disease, critically ill
patients are often routinely treated with PPI for Stress Ulcer Prophylaxis (SUP) in the ICU.

(World J Crit Care Med 2016 Feb 4; 5(1): 57-64)

Doctor: As per CMDT 2023, Once bleeding occurs, patients should receive continuous infusions of PPI
Esomeprazole (CONTOUR), 80 mg intravenous bolus, followed by 8 mg/hour continuous infusion.

(CMDT 2023 Chapter 15, Page 621)

Second part is for generalized prescribers of Esomeprazole IV who are doing


Endoscopy like GASTRO, PHY, SURG and others
Doctor: If you do endoscopy, as per CMDT 2023, administration of continuous I.V PPI before
endoscopy results in decreased number of ulcers with lesions that require endoscopic therapy. It
therefore is standard clinical practice at many institutions to administer either an I.V or a high-dose
oral PPI prior to endoscopy in patients with significant upper GI bleeding.
(CMDT 2023 Chapter 15, Page 598)

Doctor: As per CMDT 2023, in Patients with High risk of Re-bleeding, I.V. Esomeprazole
(CONTOUR), 80 mg bolus, followed by 8 mg/hours continuous infusion for (72 hours) reduce the risk of
re-bleeding in patients with peptic ulcers with high-risk features after endoscopic treatment.

Doctor: As per CMDT 2023, in Patients with Low risk of Re-bleeding, Oral Esomeprazole (CONTOUR)
40mg, once or twice daily are sufficient for lesions at low-risk for re-bleeding.

(CMDT 2023 Chapter 15, Page 598)

CLOSING AND COMMITMENT:


Doctor: Considering “CONTOUR’s – Unbeatable Quality, Efficacy & Economy”, I am confident
that you will prescribe Contour 40mg Lyophilized I.V. Injection in your patients coming with acid
related disorders. (Leave the samples in front of doctor)
(Pay thanks to the doctor for sparing time with you and leave the clinic gracefully)

Page 14 of 32
NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing pattern. We will ask its
detailing in the upcoming sales review meeting

THINGS TO REMEMBER:
Method of Preparation (I.V. Injection):
• A solution for injection (8 mg/ml) is prepared by adding 5ml of 0.9% sodium chloride (provided in the pack) for
intravenous use to the Contour 40mg vial
• Withdraw 5ml of the reconstituted solution and administer as intravenous (I.V.) injection over no less than 3 minutes
• The reconstituted solution for injection is clear and colorless to very slightly yellow and should be stored at room
temperature up to and administered within 12 hours after reconstitution.
• No refrigeration is required

Method of Preparation (I.V. Infusion):


• A solution for intravenous infusion is prepared by first reconstituting the contents of vial with 5ml of either 0.9% Sodium
Chloride Injection OR Lactated Ringer’s Injection OR 5% Dextrose Injection, whatever needed by Doctor, then further
diluting the resulting respective solution to a final volume up to 50ml/ 100ml
• The prepared solution should be administered as an Intravenous Infusion over a period of 10 to 30 minutes
• The prepared solution (admixture) should be stored at room temperature and administered within 12 hours after
reconstitution.
• No refrigeration is required
Lyophilization- State of the art Technology:
• Freeze-dry process ensures product uncontaminated shelf Life.
• Zero % loss of potency which ensures superior stability for longer duration
• Fast & rapid dissolution on reconstitution which provides better solubility & fast onset of action.
• Excellent homogeneity ensures dependable therapeutic effects
• Zero % impurity which ensures quality and efficacy.
• Free from drug deterioration
• No microbial growth due to absence of water

NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing
pattern. We will ask its detailing in the upcoming sales promotion meeting.

CONTOUR SHORT CAP DETAILING # 1 (Q2-2024)

Doctor: Continental pharmaceuticals offers a Product with Unbeatable Quality, Efficacy &
Economy available in Complete Range with the name of CONTOUR which contains
Esomeprazole 20mg. 40mg capsules & IV.
Doctor! CONTOUR 40mg provides HIGHER HEALING RATES IN GERD THAN OTHER
PPIs.
Doctor: CONTOUR 40mg tended to have higher endoscopic healing rates than other PPIs in GERD
patients with Reflux Esophagitis. (Show Graph to doctor and continue)

Page 15 of 32
Doctor: Endoscopic Healing rates at 8th week was higher with CONTOUR which was 95.4 %
while with Pantoprazole it was only 91.1%, with Lansoprazole 89.6% & Omeprazole 87.7%
respectively. (World J Gastroenterol 2009 February 28; 15(8): 990-995)

CONTOUR SHORT CAP DETAILING # 2 (Q2-2024)

Doctor: Continental pharmaceuticals offers a Product with Unbeatable Quality, Efficacy &
Economy available in Complete Range with the name of CONTOUR which contains
Esomeprazole 20mg. 40mg capsules & IV.

Doctor! CONTOUR 40mg provides HIGHER ERADICATION RATES IN H. PYLORI


INFECTIONS.
(Show Graph to doctor and continue)
Doctor: CONTOUR 40mg has higher eradication rate of 82% as compared to other First Generation
PPIs like Omeprazole which has only 78% eradication rate.
(Aliment Pharmacol Ther. 2012 ; 36: 414-425)

CONTOUR SHORT I.V DETAILING # 1 (Q2-2024)

Doctor: Continental pharmaceuticals offers a Product with Unbeatable Quality, Efficacy &
Economy available in Complete Range with the name of CONTOUR which contains
Esomeprazole 20mg. 40mg capsules & IV.

Doctor: As per CMDT 2023, in Patients with High risk of Re-bleeding, I.V. Esomeprazole
(CONTOUR), 80 mg bolus, followed by 8 mg/hours continuous infusion for (72 hours) reduce the risk of
re-bleeding in patients with peptic ulcers with high-risk features after endoscopic treatment.

Page 16 of 32
(Vitamin B-Complex with Glycerophosphate)

IQVIA DATA OF VIOPHOS-B MARKET:


VIOPHOS-B MKT MAT - 01/2024
PER /
PRODUCT COMPANY UNITS U-GROWTH VALUE V-GROWTH
TM
21,981 VIT B COMPLEX (A11E) 43,522,838 -8.43 7,947,296,972 12.89
5,315 LYSOVIT PFIZER 10,522,833 -26.17 1,176,147,407 -14.44
3,188 LEDERPLEX ICI 6,311,509 18.8 557,512,814 44.63
722 VIOPHOS-B (ACT.) CP 1,429,713 1.56 203,433,820 1.56
6,824 APPET. STIMULANT (A15A) 13,510,821 -12.46 1,932,404,330 20.01
950 TRIMETABOL-120ML SAMI 1,880,359 -81.2 203,924,934 -79.97
3,253 TRIMETABOL - 150ML SAMI 6,441,373 999 991,821,629 999
2,437 TRES-ORIX FORTE HIGHNOON 4,825,954 -6.11 712,646,297 24.42

Price Comparison
Product Company MRP
LYSOVIT SYRUP 120ML PFIZER 147.82
LEDERPLEX LIQUID 120ML LCI 143.00
TRIMETABOL FOOD 120ML SAMI 160.00
TRIMETABOL SYRUP 150ML SAMI 191.38
TRES ORIX SYRUP 120ML HIGH NOON 179.00
SURBEX SYRUP 120ML ABBOTT 131.36

Targeted Market
• Appetite Stimulants (A15 A)
• Vitamin B Complex (A11 E)

Targeted Doctors
• GPs • Peads
• Physicians • RMOs / MO
• Gynecologists
Targeted Indications
• Anorexia (Lack of Appetite) • Vitamin-B Deficiencies
• Asthenia (Lack on Energy) • Physical & mental Stress
• Growth Retardation • Impaired Immunity

Page 17 of 32
Qualitative Objective

➢ Ensure availability at nearby chemists of targeted doctors


➢ To establish Over the Counter (OTC) status through chemist by highlighting the new Pack
design.(By Jun’24 Insha Allah)
➢ Discuss & Motivate Customers to Rx VIOPHOS-B for Three Months to get optimal benefits
➢ Integral Part of every prescription given to a Post-Infective Fatigue Syndrome’s Patient
➢ To Establish VIOPHOS-B Syrup as an Energy Booster
➢ To Establish the Role of Glycerophosphate in Asthenia (Lack of energy)
➢ To Establish VIOPHOS-B Syrup as Natural Appetite Stimulant in Peads & GP
➢ To increase the customer count by increasing prescriber base.
Quantitative Objective
• To achieve Bricks wise 100% target units in Q2-2024

Product Positioning
➢ Combating... Post Infective Fatigue Syndrome (General)
➢ For Healthy Body . . . Healthy Mind (Peads)
Promotional Strategy

• CLINIC NA CHHOR, ANDA TOR


• To establish VIOPHOS-B as “Energy Generator”.
• VIOPHOS-B syrup Promote in Paeds & Gyn in F1
• Focus Brands Trimetabol & Trex-Orix
• VIOPHOS-B syrup promote to all Listed doctor
Promotional Tactics
• VIOPHOS-B Taste campaign in doctors chambers (Where Possible)
• Arrange Short OPD sitting camps in Clinics / Institution / Hospital for generating prescriptions on
daily basis.
• Convert prescribers of Trimetabol & Tres-Orex Forte by highlighting their sedative effect
PROMOTIONAL TOOLS

VIOPHOS-B– PROMO MATERIAL SUMMARY Q2-2024


VIOPHOS-B DROP CARDS
MONTH GIVE AWAY
(AVERAGE) GP + PEADS
LITERATURE
SAMPLES

APR’24 250 120 +30 STICKER+ TRAY

MAY’ 24 300 120 + 30 STICKER+ TRAY

STICKER+ TRAY
JUN’ 24 280 120 + 30

Page 18 of 32
DETAILING PATTERN OF VIOPHOS – B (GP)
FOLDER Q2-2024
Information for Team: Fatigue most common symptom associated with COVID. For
many of us, becoming ill with a virus might put us on the couch for a week or two. It’s frustrating,
but after recovering we can generally get back to the things we are used to.
But for some people, contracting a viral infection can be life-altering. It can cause months, years
or even a lifetime of debilitating symptoms that drastically reduce their quality of life.
These symptoms, sometimes called “post-viral fatigue syndrome”, have been reported by sufferers
of many viral diseases including COVID-19.
COVID-positive patients had "persistent fatigue" weeks after they were diagnosed. That was true
whether they had a minor or more severe case of the virus.

TITLE PAGE
Doctor! (Maintain Eye Contact with the doctor) Researchers are looking into why mitochondria,
the structures that generate energy within cells, are affected during Post-Infective Fatigue
Syndrome and may result in general weakness & lack of energy.
Doctor! (Show the title to the doctor) The effective way of “Combating…Post- Infective Fatigue
Syndrome” is through VIOPHOS-B syrup which is the only Vitamin B-Complex with
Glycerophosphates.
…….. (Turn to next Page and continue)

INSIDE PAGE 1:
(Show inside page 1 to the doctor)
Doctor! Fatigue is a dominant feature for both acute & convalescent COVID-19 with upto 46% of
patients reporting Fatigue that lasts from weeks to months
Ref: Open Forum Infectious Diseases, vol 8, issue10, Oct 2021
Doctor! That’s the reason why The Centers for Disease Control and Prevention (CDC) lists fatigue
as an official symptom of COVID-19
Ref: (https://www.health.com/condition/infectious-diseases/coronavirus/is-fatigue-a-sign-of-
covid-19 )
Doctor! Furthermore, a February-2020 report published by the WHO analyzing 55,924 laboratory-
confirmed cases of COVID-19 in China, found that Fatigue was the third most common symptom
of COVID-19.
Ref: (https://www.health.com/condition/infectious-diseases/coronavirus/is-fatigue-a-sign-of-covid-19)

Page 19 of 32
Doctor! ERJ (The European Respiratory Journal) reported in 2020 that Fatigue (lack of Energy)
and dyspnoea (Shortness of Breath) were the most prevalent symptoms, during the infection
(Fatigue was 95% & Dyspnoea was 90%) and at follow-up 79 days later (Fatigue was 87% &
Dyspnoea was 71%). (Show Graph to doctor and continue)
Doctor! There are enormous number of patients recovering from COVID infection worldwide. A
lengthy post-infection fatigue burden will impair quality of life and will have significant impact
on individuals, employers and healthcare systems
Ref: (PLoS ONE 15(11): e0240784. (PLOS ONE | https://doi.org/10.1371/journal.pone.0240784
November 9, 2020)

INSIDE PAGE 2:
(Show inside page 2 to the doctor)
Doctor! In combating Post-viral Fatigue Syndrome VIOPHOS-B improves energy level & helps
to overcome symptoms of fatigue & weakness from various etiologies by arousing the appetite,
stimulating the nervous functions by harmonizing the metabolisms.
Ref: (National rheumatoid Arthritis Society).
Doctor! As you know that in VIOPHOS-B Glycerophosphates are intermediate compounds
important for Carbohydrates & Lipids Metabolism. Glycerophosphates also facilitate transfer of
reducing equivalents through mitochondrial membrane in to mitochondria which is the storage
reservoir of ATP (Energy –Rich Phosphates) . . .. .. .
(show illustrated graph) (Turn to last page)

LAST PAGE:
Doctor! VIOPHOS-B a logical choice to
1. Correct post-Infective fatigue syndrome
2. Boost up energy, immunity & appetite safely
3. Shorten Post-infective Convalscent Period
4. Improve growth & development
5. Correct physical & mental overstrain
Doctor! VIOPHOS-B is available in pleasant Tutti Frutti Flavor.
(Show dosage & administration)
Doctor! In children 1 Teaspoon 3 times daily and in Adults 1 tablespoon 3 times daily

Page 20 of 32
CLOSING AND COMMITMENT:
Doctor! In combating post-infective fatigue syndrome, VIOPHOS-B (Vitamin B-Complex with
Glycerophosphates) is a logical choice to overcome Fatigue & weakness, I am confident that you will
prescribe VIOPHOS-B in your every patient coming with post-viral fatigue syndrome on daily basis.

(Leave the samples in front of doctor)

(Pay thanks to the doctor for sparing time to you and leave the clinic gracefully)

NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing pattern.
We will ask its detailing in the upcoming sales review meeting

Detailing Pattern - DROP CARD-GP


TITLE PAGE
Doctor! (Maintain Eye Contact with the doctor) Researchers are looking into why mitochondria,
the structures that generate energy within cells, are affected during Post-Infective Fatigue
Syndrome and may result in general weakness & lack of Energy.
Doctor! (Show the title to the doctor) The effective way of “Combating…Post- Infective Fatigue
Syndrome” is through VIOPHOS-B syrup which is the only Vitamin B-Complex with
Glycerophosphate. (Turn to next Page and continue)

BACK PAGE:
Doctor! ERJ (The European Respiratory Journal) reported in 2020 that Fatigue (lack of Energy)
and dyspnea (Shortness of Breath) were the most prevalent symptoms, during the infection
(Fatigue was 95% & Dyspnea was 90%) and at follow-up 79 days later (Fatigue was 87% &
Dyspnea was 71%). (Show Graph to doctor and continue)
Doctor! A lengthy post-infection fatigue burden will impair quality of life and will have
significant impact on individuals, employers and healthcare systems
Ref: (PLOS ONE 15(11): e0240784. (PLOS ONE | https://doi.org/10.1371/journal.pone.0240784
November 9, 2020)
Doctor! VIOPHOS-B Containing Glycerophosphate, improves energy level & helps to overcome
symptoms of fatigue & weakness from various etiologies by arousing the appetite
Ref: (National rheumatoid Arthritis Society). . (Show illustrated graph)
Doctor! VIOPHOS-B is available in pleasant Tutti Frutti Flavor.
(Show dosage & administration)
Doctor! In children 1 Teaspoon 3 times daily and in Adults 1 tablespoon 3 times daily

Page 21 of 32
CLOSING AND COMMITMENT:
Doctor! In combating post-infective fatigue syndrome, VIOPHOS-B (Vitamin B-Complex with
Glycerophosphate) is a logical choice to overcome Fatigue & weakness, I am confident that you
will prescribe VIOPHOS-B in your every patient coming with post-viral fatigue syndrome on daily
basis. (Leave the samples in front of doctor)
(Pay thanks to the doctor for sparing time to you and leave the clinic gracefully)
NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing
pattern. We will ask its detailing in the upcoming sales review meeting

DETAILING PATTERN OF VIOPHOS – B (PEADS)


FOLDER-Q2-2024
OPENING STATEMENT:
Doctor! ASA. I am (your name) from Continental Pharma.
Start by showing front page (Title Page)
Doctor, it is rightly said that health is a real wealth. “Healthy body is important for Healthy
Mind”..... (Turn to Page inside 1 and continue your statement as below)
……. with the help of Viophos-B – A unique combination of Vitamin-B Complex with
Glycerophosphate.

INSIDE PAGE 1:
Doctor, in 2007, WHO reported that more than 2 billion people worldwide suffer from deficiency
of vitamins & minerals that leads to:
1) Lack of appetite (Anorexia) 4) Prolonged convalescence period
2) Lack of energy (Asthenia) 5) Impaired immunity
3) Growth Retardation 6) Physical & mental stress
(Show Chart related to this statement)
Doctor, VIOPHOS-B (Vitamin B-Complex with Glycerophosphate):
1. Boosts energy by facilitating metabolism of carbohydrate & fats
2. Stimulates appetite naturally
3. Improves Growth & development

Page 22 of 32
4. Shortens convalescence period
5. Enhances Immune System
6. Improves Physical & Mental overstrain
(Show Chart related to this statement)

Doctor, you also know that during Fever, lack of Appetite is a common problem with increased
energy expenditure which increases Metabolism and Vitamins and minerals requirement.
(Turn to page Inside 2 and continue)

INSIDE PAGE 2:
Doctor, Glycerophosphate are important INTERMEDIATE compounds required for carbohydrate
and lipids metabolism.
Doctor, as mentioned in textbook Harper’s Illustrated Biochemistry…… Glycerophosphate
facilitates transfer of reducing equivalents through mitochondrial membrane into mitochondria
which is the storage reservoir of ATP (Energy-rich phosphates). (Show figure related to this
statement)
Doctor, Glycerophosphate are the transporters of many minerals which are required by the body.
Without Glycerophosphate, these minerals would simply be flushed through the system without
being absorbed. (Turn to Last Page and continue)

LAST PAGE:
Doctor, Viophos-B is a logical choice to:
➢ Stimulate Appetite Naturally
➢ Shorten Convalescence Period
➢ Improve Growth & Development
➢ Enhance Poor Immunity
➢ Correct Post-Antibiotic Metabolic Disorders
➢ Improve scholastic performance
➢ Keep alert and energized without sedation
Doctor, considering these benefits I am sure that you will patronize Viophos-B syrup in the
indications discussed, Doctor, here are starter samples of Viophos-B Syrup for your patients.
(Discuss dosage & Administration)
Dosage & Administration:
Children: 1 Teaspoon 3 times daily Adults: 1 Tablespoon 3 times daily
Pay thanks to the doctor for sparing time to you and leave the clinic gracefully

Page 23 of 32
DETAILING PATTERN OF VIOPHOS – B (PEADS)
DROP CARD -Q2-2024
OPENING STATEMENT: FRONT PAGE
Doctor! ASA. I am (your name) from Continental Pharma.
Start by showing front page (Title Page)
Doctor, it is rightly said that health is a real wealth. “Healthy body is important for Healthy Mind”
... . (Turn to Page Inside 1 and continue your statement as below)
……. with the help of Viophos-B – A unique combination of Vitamin-B Complex with
Glycerophosphate.

BACK PAGE:
Doctor, you know that during Fever, lack of Appetite is a common problem with increased energy
expenditure which increases Metabolism and Vitamins and minerals requirement.
Doctor, in 2007, WHO reported that more than 2 billion people worldwide suffer from deficiency
of vitamins & minerals that leads to:
1) Lack of appetite (Anorexia) 4) Prolonged convalescence period
2) Lack of energy (Asthenia) 5) Impaired immunity
3) Growth Retardation 6) Physical & mental stress
(Show Chart related to this statement)
Doctor, VIOPHOS-B (Vitamin B-Complex with Glycerophosphate):
1. Boosts energy by facilitating metabolism 4. Shortens convalescence period
of carbohydrate & fats
5. Enhances Immune System
2. Stimulates appetite naturally
6. Improves Physical & Mental overstrain
3. Improves Growth & development
(Show Chart related to this statement)
Doctor, Viophos-B is a logical choice to:
• Stimulate Appetite Naturally •Correct Post-Antibiotic Metabolic Disorders
• Shorten Convalescence Period • Improve scholastic performance
• Improve Growth & Development • Keep alert and energized without sedation
• Enhance Poor Immunity

Page 24 of 32
Doctor! Viophos-B is available in pleasant Tutti Fruity Flavor
Doctor! Considering these benefits I am sure that you will patronize Viophos-B syrup in the
indications discussed, Doctor, here are starter samples of Viophos-B Syrup for your patients.
(Discuss dosage & Administration)
Dosage & Administration:
Children: 1 Teaspoon 3 times daily
Adults: 1 Tablespoon 3 times daily
Pay thanks to the doctor for sparing time to you and leave the clinic gracefully
NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing
pattern. We will ask its detailing in the upcoming sales review meeting.
Short detail Viophos-B Peads folder

Doctor sb, In 2007, WHO reported that more than 2 billion people (including children)
worldwide suffer from deficiency of vitamins & minerals that leads to “Lack of Appetite &
increased Energy Expenditure

Doctor sb: VIOPHOS-B is Vitamin B– Complex with minerals & Glycerophosphates


Doctor sb: Glycerophosphates are the transporters of many minerals which are
required by the body. Without Glycerophosphates, these minerals would simply be
flushed through the system without being absorbed.
VIOPHOS-B helpful to:

• Stimulates appetite naturally • Enhances immune system


• Shortens Convalescence period • Improves physical & mental overstrain
• Improves growth & development
• Boost energy by facilitating metabolism of Carbohydrate & fats

Doctor sb: considering these benefits I am confident that you will prescribe VIOPHOS-
B in your next coming patients.

Pay thanks to the doctor for sparing time to you and leave the clinic gracefully
NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing pattern. We will
ask its detailing in the upcoming sales review meeting

Page 25 of 32
REBUTTALS VIOPHOS-B

Page 26 of 32
VIOPHOS-B REBUTTALS

Metopine (Trimetabol- Sami)


Indicated in anorexia and growth retardation, Should not be used in patients with asthma, chronic
bronchitis, diabetes, dysrhythmias and heart failure, dosage for adults is 2750 – 5500 mg 8 hourly, dosage
for children is 0.412 mg/kg, No data regarding contraindication and side effects available
 Indicated in anorexia and growth retardation
 Should not be used in patients with asthma, chronic bronchitis, diabetes, dysrhythmias and heart failure
 Dosage for adults is 2750 – 5500 mg 8 hourly
 Dosage for children is 0.412 mg/kg
 No data regarding contraindication and side effects available

Cyproheptadine (Tres-Orix Forte`)


Serotonin & Histamine antagonist with anti cholinergic and sedative effects, indicated in rhinitis,
conjunctivitis and urticaria, contra indicated in nursing mothers, new borns, with MAO inhibitors, prostate
and bladder diseases and elderly debilitated patients, caution inpatients with bronchial asthma,
hyperthyroidism, cvds and hypertension
• Serotonin & Histamine antagonist with anti cholinergic and sedative effects
• Indicated in rhinitis, conjunctivitis, urticaria and migrane
• Contra-indicated in nursing mothers, newborns, with MAO inhibitors, prostate and bladder diseases and
elderly debilitated patients
• Caution in patients with bronchial asthma, hyperthyroidism, CVDs and hypertension

Side effects include:


• Sedation (drowsiness to deep sleep) • Increased appetite (Central action on appetite
• Hallucination center)
• Agitation • Inhibits growth hormone
• Confusion
DL Carnitine
• Made in liver and kidneys and stored in skeletal muscles, heart, brain and sperm
• Usually body prepares the required quantity • Used for weight loss
• Helps to turn fat into energy.
• Deficiency may lead to lack of energy, cardiomyopathy, acute encephalopathy and skeletal myopathy
• Side effect is increased appetite
Combination of Carnitine with lysine may result in:

• Diarrhea, abdominal cramps • Agitation


• Nausea and vomiting • “Fishy” body odor
• Increased frequency of seizures
It helps to turn fat into energy, it is made in the liver and kidneys and stored in skeletal muscles, heart, brain and
sperm, usually body prepares the required quantity, some patients may not have enough like angina and intermittent
claudication, it is used for weight loss, adult dosage is 1-3 gm/day, its side effect is increased appetite.

Page 27 of 32
ANACIN
(Ciprofloxacin 250mg & 500mg)
Market potential
➢ Huge potential of Ciprofloxacin total market worth Rs. 13.47 Billion with a commendable growth
rate of 14.32 %
➢ Top 2 brands i.e. NOVIDAT and CIPROXIN are enjoying 39.41 % share of the solid (Tablets)
market
➢ Compare your units with competitor’s unit sales and increase your sales units of each SKU on
monthly basis.

UNITS PER UNITS PER TM


MAT- 1/2024
TM/MTH /MTH
BRAND COMPANY 250 MG 500 MG
NOVIDAT SAMI 2420 4037
CIPROXIN BAYER 511 1062
ANACIN
CP 92 153
(JAN’24)

Product profile

➢ Ciprofloxacin is an antibiotic belonging to the fluoroquinolone family. Ciprofloxacin works by


killing bacteria that cause infections.
➢ ANACIN is used in adults to treat the following bacterial infections:
➢ respiratory tract infections
➢ long lasting or recurring ear or sinus infections
➢ urinary tract infections
➢ genital tract infections in men and women
➢ gastro-intestinal tract infections and intra-abdominal infections
➢ skin and soft tissue infections
➢ bone and joint infections
➢ to prevent infections due to the bacterium Neisseria meningitidis

Mode of action
Anacin is a broad-spectrum antibiotic of the fluoroquinolone class. It is active against some Gram-
positive and many Gram-negative bacteria. It functions by inhibiting a type II topoisomerase (DNA
gyrase) and topoisomerase IV, necessary to separate bacterial DNA, thereby inhibiting cell division.
Bacterial DNA fragmentation will occur as a result of inhibition of the enzymes.

Page 28 of 32
Unique Selling Points (USPs)

• Drug of choice in Diarrhea.


• Better bacteriological cure rate in uncomplicated Typhoid fever (Enteric Fever)
• Highly effective against E,coli
• Better tissue penetration in complicated UTIs
• An Ideal option for Switch-over Therapy from IV to oral.
• Reasonable price.
Objectives

• To achieve or surpass ANACIN range target 100% unit & value wise in 2nd Qtr. 2024
• Maintain Reach, Regularity, & Recognition
• Conversion of NOVIDAT & CIPROXIN 50 Drs in each territory. (Survey format)
• Establish Anacin in drug of choice in bacterial Diarrhea, Enteric Fever and UTIs in Q2-2024
• Add all consultants (Chest, Gynae, ENT, Urology & Physician)
• To increase chemist count through prescription & availability (15 Chemist Count /TM /
Month)
Promotional Strategies & tactics

• CLINIC NA CHHOR, ANDA TOR


• Ensure availability at nearby Chemist.
• Convert the prescribers of NOVIDAT and CIPROXIN
• Highlight the price difference with Novidat & Ciproxin
• Focus in Gynae OPDs & Urology OPDs, ENT, Chest OPDs
• To establish ANACIN in Catheter associated infections in Urology, Neurosurgery, Orthopedics
wards
• ANACIN will be discussed F1 by TM in 1st or 3rd week of the month in 2nd Qtr.
• Highlight Trusted Antibiotic with optimum efficacy.
• Arrange OPD sitting Camp at least 2/TM/Month.
• Re-gain the previous prescribers of ANACIN.
• Select Zero prescriber in brick and become zero.

PRICE COMPARISON OF ANACIN

250MG TAB 500MG TAB


PRODUCT COMPANY
MRP P/TAB MRP P/TAB
ANACIN CP 165.00 16.50 295.00 29.50
CIPROXIN BAYER 373.82 37.38 657.94 65.79
NOVIDAT SAMI 240.00 24.00 400.00 40.00
QUINOFLOX BOSCH 199.00 19.90 399.00 39.90
CIPESTA GETZ 231.84 23.18 440.00 44.00
CIPROQUINE MACTOR 215.00 21.50 370.00 37.00

Page 29 of 32
CP-TEAM-E1
Detailing Guidelines for ANACIN- 2ND QTR ‘24 FOLDER

DETAIL PATTERN
2ND QTR folder covers upcoming indications like Diarrhea , Typhoid and UTIs.

On the title page the ANACIN shows as “Trusted Antibiotic with Optimum Efficacy”
Detailing Pattern (Simple and concise)
(FRONT page)
Doctor SB!
A trusted antibiotic with optimum efficacy for the treatment of Diarrhea, Typhoid fever and UTIs.
ANACIN
Which contains Ciprofloxacin 250mg and 500mg
(Turn Inside page: 1)
Dr Sb!
According to a report of WHO published in 2020, in low income countries like Pakistan diarrhea was the 5th
leading cause of death. It is also dangerous for developed countries and it was 8th largest cause of death.

Dr Sb!
As per CMDT2020, ANACIN is a drug of choice in diarrhea with the dose of 500mg OD for 1 to 3 days.
Dr SB!
A report of Journal of Medical internet Research 2021, Says Pakistan has the highest estimated incidence rate of
typhoid fever, ratio is 495 out of one hundred thousand. According to Professional Medical Journal 2018
ANACIN has better bacteriological cure rate in uncomplicated typhoid fever.
Dr SB the journal recommends 500mg BD for 10-14 days.

Dr Sb as you knows ANACIN also effective in AECB and UTI.

Dr Sb according to Gaceta Medica De Mexico 2015 a global annual incidence of 250 million cases has been
estimated and E.coli is responsible for 80% of UTIs.
While according to the Journal of infectious Diseases 2003, ANACIN was highly active against E.coli and
susceptibility rate was 97.7%.

Page 30 of 32
Dr SB! ANACIN has better tissue penetration in complicated UTIs. So according to CMDT 2022 in Acute
Pyelonephritis Anacin 500mg BD for 7 days and in Acute Bacterial prostatitis Anacin 250 or 500mg BD for 3
weeks is an effective oral regimen after switching over from I.V.
Similarly Dr SB ANACIN is 1st line oral therapy in Chronic Bacterial Prostatitis and provides good results if
prescribed 500mg BD for 1 to 3 months. In Acute cystitis 250mg BD for 3 days.

BACK PAGE:

Doctor: Allow me to summarize the benefits of ANACIN:

• ANACIN is drug of choice in diarrhea


• ANACIN has better bacteriological cure rate in typhoid Fever
• ANACIN is effective therapy in urinary tract infections
• ANACIN is highly effective against E.coli
• ANACIN has better tissue penetration in complicated UTIs
• ANACIN is help to treat & prevent AECB
• ANACIN is available at most affordable price.
Doctor: ANACIN is freely available at your nearby chemist with the reliable Quality of Continental
Pharma.

CLOSING AND COMMITMENT:

DOCTOR: I am sure that you will confidently prescribe ANACIN on daily basis to your patients
complaining of Infectious Diarrhea, Typhoid Fever & UTI

Thanks you doctor sb for sparing time with me.

NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the ANACIN new detailing
pattern. We will ask its detailing in the upcoming Meetings.

PROMOTIONAL TOOLS

ANACIN– PROMO MATERIAL SUMMARY Q2-2024


ANACIN 250MG ANACIN 500MG
MONTH (AVERAGE) DROP CARDS GIVE AWAY
(AVERAGE)
LITERATURE

APR’24 140 120 75 BLOCK PADS


SAMPLES

MAY’ 24 180 160 90 TISSUE BOX

GLASS WITH LID


JUN’ 24 180 170 90
DIARRHEA POSTER

Page 31 of 32
ANACIN Short detailing
➢ Dr. Sahib, trusted antibiotic with optimum efficacy for the treatment of bacterial Diarrhea, Typhoid fever
and UTIs.
➢ Dr. Sahib ANACIN is drug of choice in Diarrhea.
➢ Dr. Sahib ANACIN better bacteriological cure rate in Uncomplicated Typhoid Fever
➢ Dr. Sahib ANACIN Effective, against the common pathogens of UTIs and gives excellent clinical cure
rate
➢ Dr. Sahib ANACIN is highly effective in acute pyelonephritis 500mg BD just 7 days.
➢ Keeping in view all these benefits; kindly prescribe ANACIN in all patients suffering from these
infections. (Highlight the indication as per the specialty).

ANACIN FOLDER 4-PAGE Q2-2024

ANACIN DROP CARD 2-PAGE Q2-2024

WISHING YOU ALL THE BEST!

Page 32 of 32

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