Cp-E1 Program Guide q2-2024
Cp-E1 Program Guide q2-2024
Cp-E1 Program Guide q2-2024
Q2-2024
PROGRAM GUIDE
Page 1 of 32
KEY FOCUSING AREA:
-------------------------------------------------------------------------------------------------------------
CONTOUR F2 F1 F2 F1 F2 F1 F2 F1 F2 F1 F2 F1
VIOPHOS-B F3 F3 F3 F3 F3 F3 F3 F3 F3 F3 F3 F3
Page 2 of 32
DOCTOR UNIVERSE GRID (2024):
--------------------------------------------------
# DRS SPECIALITY F1 F2 F3
150
CARDIO
PHY GASTRO ORTHO SURG ENT GYN GP PAEDS
/ DIAB
Page 3 of 32
CONTOUR
(Esomeprazole 40mg capsules & 40mg I.V)
V-
PRODUCT COMPANY UNIT U-GROWTH VALUE
GROWTH
Page 4 of 32
IQVIA DATA OF CONTOUR 40MG IV MARKET
-----------------------------------------------------------------------
Quantitative objective
• To achieve Bricks wise 100% target units in Q2-2024
Qualitative objective
• To ensure availability of Contour at chemists near to targeted doctors
• To establish superiority of Contour among PPI.
• To increase the customer count
• To complete Segment wise list (Gastro, Physician, Surgeon, Ortho, Rheumatology)
• To Re-gain the lost prescribers of Contour and add new.
• To Establish “Contour 40mg” Inj. in Endoscopy unit & ward, trauma centers & casualties.
Page 5 of 32
CONTOUR BRIEF PRODUCT PROFILE & USPs
-- --- ---- ---- ---- ---- ---- ---- --- ---- ---- ---- ---- --- ------------
Contour contains Esomeprazole, which has many advantages over other PPIs, like:
Page 6 of 32
• Establish Contour as the most preferred brand option to treat H. pylori infections as a powerful
ingredient in triple regimen
• Arrange OPD sittings camps in Hospital OPD s & A class GPs (Where possible)
Targeted Doctors
• Gastroenterologist/Physician. • GP / ER
• Orthopedics / Rheum • Gynecologist / LHV
• Surgeons • Diabetologist / Card
Product Positioning
Targeted Indications:
• GERD • Heartburn
• Gastric Ulcer • NSAID Associated Gastropathy
• Duodenal Ulcer • Stress Gastritis prophylaxis
• H. pylori Eradication • Acute Upper GI Bleeding following Endoscopy
Page 7 of 32
PROMOTIONAL TOOLS
PDA (ALL
CAP 40MG I.V. 40 MG DROP CARDS
MONTH PRODUCT GIVE AWAY
(AVG.) (AVG.) CAP + I.V
S)
LITERATURE
SAMPLES
TISSUE BOX
MAY’24 575 30 120 + 30 2
GERD POSTER
Page 8 of 32
CONTOUR 40MG CAP DETAILING PATTERN Q2-2024 (4 PAGE FOLDER)
__________________________________________________________________________________
Background:
We all know that due to political and financial instability, Pakistan is facing some economic crises
and our currency is devaluing day by day versus dollar ($). Due to inflation, expenses have been
increased in all sectors like raw materials, electricity, transportation, salary expense etc. Almost all
pharmaceutical companies of Pakistan have revised prices of their products in order to meet the
operational expense. Being part of Pakistan Pharmaceutical market, Continental Pharma has also
faced the same difficult situation. We have shared the price comparison sheet with you which proves
that our brands are still price effective than other brands available in the market.
Description of Literature:
On the title of this folder we have mentioned UNBEATABLE selling USP of Contour like Quality,
Efficacy & Economy. It will be helpful to strengthen the unbeatable USPs of CONTOUR for
Doctors as well as our team. In new Contour literature of 2023, we have included role of CONTOUR
in Eradication of H. Pylori. Additionally we have added latest dosage Chart in both Folder & Drop
card which will motivate new/non prescribing doctors to keep CONTOUR drop card with themselves
for dosage reference.
(Above information is only for team’s understanding; not for discussion with doctors)
Page 9 of 32
(Show title page to Doctor)
TITLE PAGE:
Doctor: Continental pharmaceuticals offers a Product with Unbeatable Quality, Efficacy &
Economy available in Complete Range with the name of CONTOUR which contains
Esomeprazole 20mg. 40mg capsules & IV. (Turn over the page and continue)
Doctor: Endoscopic Healing rates at 8th week was higher with CONTOUR which was 95.4 %
while with Pantoprazole it was only 91.1%, Lansoprazole 89.6% & Omeprazole 87.7% respectively.
(World J Gastroenterol 2009 February 28; 15(8): 990-995)
Doctor! CONTOUR 40mg provides
HIGHER ERADICATION RATES IN H. PYLORI THAN OMEPRAZOLE.
(Show Graph to doctor and continue)
Page 10 of 32
Doctor: CONTOUR 40mg has higher eradication rate of 82% as compared to other First Generation
PPIs like Omeprazole which has only 78% eradication rate.
(Aliment Pharmacol Ther. 2012 ; 36: 414-425)
Doctor! CONTOUR 40mg provides
FASTER & BETTER GASTRIC ACID CONTROL THAN OTHER I.V. PPIs
Doctor! CONTOUR IV 40mg provides faster & better gastric acid control than I.V Pantoprazole
& I.V Omeprazole. (Drugs 2004: 64 (8): 875-882)
(Pay thanks to the doctor for sparing time to you and leave the clinic gracefully)
NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing
pattern. We will ask its detailing in the upcoming sales review meeting
Page 11 of 32
CONTOUR 40MG CAP DETAILING PATTERN Q2-2024 (2 PAGE DC)
(Pay thanks to the doctor for sparing time to you and leave the clinic gracefully)
NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing
pattern. We will ask its detailing in the upcoming sales review meeting
Page 12 of 32
CONTOUR 40MG I.V DETAILING PATTERN Q2-2024 (2 PAGE DC)
Description of Literature:
On the title of this CONTOUR IV Drop card we have mentioned USP of “UNBEATABLE Quality,
Efficacy & Economy”. In this drop Card we have added references mostly from CMDT 2023. This
drop card has two parts:
1. Stress Gastritis Prophylaxis &
2. Acute upper GI bleeding following therapeutic Endoscopy.
First part is for discussion with general prescribers of Esomeprazole IV like GPs, PHY or ER in
hospitals. While second part is for discussion with doctors doing endoscopy like GASTRO, SURG or
PHY. On title page we have included core advantages of Lyophilization for discussion.
First time for convenience drop card of CONTOUR IV is also included in the PDA.
(Above information is only for team’s understanding; not for discussion with doctors)
Doctor: Assalam O Alaikum.. My name is ….. . . . . . . . . . . . . . .. . , I am from Continental Pharma
Brussels Belgium
(Show title page to Doctor)
TITLE PAGE:
Doctor: Continental pharmaceuticals offers a Product with Unbeatable Quality, Efficacy &
Economy available in Complete Range of 20mg, 40mg & Lyophilized IV with the name of
CONTOUR which contains Esomeprazole.
Lyophilization ensures definite advantages like:
• Zero % loss of potency
• Fast & rapid dissolution on reconstitution
• Zero % impurity
(Turn over the page and continue)
Page 13 of 32
BACK PAGE: (Make sure Literature is visible to doctor)
First part is for generalized prescribers of Esomeprazole IV who are not doing
Endoscopy like GPs, PHY, ER and others
Doctor: According to CMDT 2023, Stress Gastritis Prophylaxis is necessary because Stress-related
mucosal erosions and sub-epithelial hemorrhages may develop within 72 hours in critically ill patients.
(CMDT 2023 Chapter 15, Page 621)
(Make sure Literature is visible to doctor & your pen is pointing the right spot)
Doctor: In order to prevent gastrointestinal (GI) bleeding due to stress-related mucosal disease, critically ill
patients are often routinely treated with PPI for Stress Ulcer Prophylaxis (SUP) in the ICU.
Doctor: As per CMDT 2023, Once bleeding occurs, patients should receive continuous infusions of PPI
Esomeprazole (CONTOUR), 80 mg intravenous bolus, followed by 8 mg/hour continuous infusion.
Doctor: As per CMDT 2023, in Patients with High risk of Re-bleeding, I.V. Esomeprazole
(CONTOUR), 80 mg bolus, followed by 8 mg/hours continuous infusion for (72 hours) reduce the risk of
re-bleeding in patients with peptic ulcers with high-risk features after endoscopic treatment.
Doctor: As per CMDT 2023, in Patients with Low risk of Re-bleeding, Oral Esomeprazole (CONTOUR)
40mg, once or twice daily are sufficient for lesions at low-risk for re-bleeding.
Page 14 of 32
NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing pattern. We will ask its
detailing in the upcoming sales review meeting
THINGS TO REMEMBER:
Method of Preparation (I.V. Injection):
• A solution for injection (8 mg/ml) is prepared by adding 5ml of 0.9% sodium chloride (provided in the pack) for
intravenous use to the Contour 40mg vial
• Withdraw 5ml of the reconstituted solution and administer as intravenous (I.V.) injection over no less than 3 minutes
• The reconstituted solution for injection is clear and colorless to very slightly yellow and should be stored at room
temperature up to and administered within 12 hours after reconstitution.
• No refrigeration is required
NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing
pattern. We will ask its detailing in the upcoming sales promotion meeting.
Doctor: Continental pharmaceuticals offers a Product with Unbeatable Quality, Efficacy &
Economy available in Complete Range with the name of CONTOUR which contains
Esomeprazole 20mg. 40mg capsules & IV.
Doctor! CONTOUR 40mg provides HIGHER HEALING RATES IN GERD THAN OTHER
PPIs.
Doctor: CONTOUR 40mg tended to have higher endoscopic healing rates than other PPIs in GERD
patients with Reflux Esophagitis. (Show Graph to doctor and continue)
Page 15 of 32
Doctor: Endoscopic Healing rates at 8th week was higher with CONTOUR which was 95.4 %
while with Pantoprazole it was only 91.1%, with Lansoprazole 89.6% & Omeprazole 87.7%
respectively. (World J Gastroenterol 2009 February 28; 15(8): 990-995)
Doctor: Continental pharmaceuticals offers a Product with Unbeatable Quality, Efficacy &
Economy available in Complete Range with the name of CONTOUR which contains
Esomeprazole 20mg. 40mg capsules & IV.
Doctor: Continental pharmaceuticals offers a Product with Unbeatable Quality, Efficacy &
Economy available in Complete Range with the name of CONTOUR which contains
Esomeprazole 20mg. 40mg capsules & IV.
Doctor: As per CMDT 2023, in Patients with High risk of Re-bleeding, I.V. Esomeprazole
(CONTOUR), 80 mg bolus, followed by 8 mg/hours continuous infusion for (72 hours) reduce the risk of
re-bleeding in patients with peptic ulcers with high-risk features after endoscopic treatment.
Page 16 of 32
(Vitamin B-Complex with Glycerophosphate)
Price Comparison
Product Company MRP
LYSOVIT SYRUP 120ML PFIZER 147.82
LEDERPLEX LIQUID 120ML LCI 143.00
TRIMETABOL FOOD 120ML SAMI 160.00
TRIMETABOL SYRUP 150ML SAMI 191.38
TRES ORIX SYRUP 120ML HIGH NOON 179.00
SURBEX SYRUP 120ML ABBOTT 131.36
Targeted Market
• Appetite Stimulants (A15 A)
• Vitamin B Complex (A11 E)
Targeted Doctors
• GPs • Peads
• Physicians • RMOs / MO
• Gynecologists
Targeted Indications
• Anorexia (Lack of Appetite) • Vitamin-B Deficiencies
• Asthenia (Lack on Energy) • Physical & mental Stress
• Growth Retardation • Impaired Immunity
Page 17 of 32
Qualitative Objective
Product Positioning
➢ Combating... Post Infective Fatigue Syndrome (General)
➢ For Healthy Body . . . Healthy Mind (Peads)
Promotional Strategy
STICKER+ TRAY
JUN’ 24 280 120 + 30
Page 18 of 32
DETAILING PATTERN OF VIOPHOS – B (GP)
FOLDER Q2-2024
Information for Team: Fatigue most common symptom associated with COVID. For
many of us, becoming ill with a virus might put us on the couch for a week or two. It’s frustrating,
but after recovering we can generally get back to the things we are used to.
But for some people, contracting a viral infection can be life-altering. It can cause months, years
or even a lifetime of debilitating symptoms that drastically reduce their quality of life.
These symptoms, sometimes called “post-viral fatigue syndrome”, have been reported by sufferers
of many viral diseases including COVID-19.
COVID-positive patients had "persistent fatigue" weeks after they were diagnosed. That was true
whether they had a minor or more severe case of the virus.
TITLE PAGE
Doctor! (Maintain Eye Contact with the doctor) Researchers are looking into why mitochondria,
the structures that generate energy within cells, are affected during Post-Infective Fatigue
Syndrome and may result in general weakness & lack of energy.
Doctor! (Show the title to the doctor) The effective way of “Combating…Post- Infective Fatigue
Syndrome” is through VIOPHOS-B syrup which is the only Vitamin B-Complex with
Glycerophosphates.
…….. (Turn to next Page and continue)
INSIDE PAGE 1:
(Show inside page 1 to the doctor)
Doctor! Fatigue is a dominant feature for both acute & convalescent COVID-19 with upto 46% of
patients reporting Fatigue that lasts from weeks to months
Ref: Open Forum Infectious Diseases, vol 8, issue10, Oct 2021
Doctor! That’s the reason why The Centers for Disease Control and Prevention (CDC) lists fatigue
as an official symptom of COVID-19
Ref: (https://www.health.com/condition/infectious-diseases/coronavirus/is-fatigue-a-sign-of-
covid-19 )
Doctor! Furthermore, a February-2020 report published by the WHO analyzing 55,924 laboratory-
confirmed cases of COVID-19 in China, found that Fatigue was the third most common symptom
of COVID-19.
Ref: (https://www.health.com/condition/infectious-diseases/coronavirus/is-fatigue-a-sign-of-covid-19)
Page 19 of 32
Doctor! ERJ (The European Respiratory Journal) reported in 2020 that Fatigue (lack of Energy)
and dyspnoea (Shortness of Breath) were the most prevalent symptoms, during the infection
(Fatigue was 95% & Dyspnoea was 90%) and at follow-up 79 days later (Fatigue was 87% &
Dyspnoea was 71%). (Show Graph to doctor and continue)
Doctor! There are enormous number of patients recovering from COVID infection worldwide. A
lengthy post-infection fatigue burden will impair quality of life and will have significant impact
on individuals, employers and healthcare systems
Ref: (PLoS ONE 15(11): e0240784. (PLOS ONE | https://doi.org/10.1371/journal.pone.0240784
November 9, 2020)
INSIDE PAGE 2:
(Show inside page 2 to the doctor)
Doctor! In combating Post-viral Fatigue Syndrome VIOPHOS-B improves energy level & helps
to overcome symptoms of fatigue & weakness from various etiologies by arousing the appetite,
stimulating the nervous functions by harmonizing the metabolisms.
Ref: (National rheumatoid Arthritis Society).
Doctor! As you know that in VIOPHOS-B Glycerophosphates are intermediate compounds
important for Carbohydrates & Lipids Metabolism. Glycerophosphates also facilitate transfer of
reducing equivalents through mitochondrial membrane in to mitochondria which is the storage
reservoir of ATP (Energy –Rich Phosphates) . . .. .. .
(show illustrated graph) (Turn to last page)
LAST PAGE:
Doctor! VIOPHOS-B a logical choice to
1. Correct post-Infective fatigue syndrome
2. Boost up energy, immunity & appetite safely
3. Shorten Post-infective Convalscent Period
4. Improve growth & development
5. Correct physical & mental overstrain
Doctor! VIOPHOS-B is available in pleasant Tutti Frutti Flavor.
(Show dosage & administration)
Doctor! In children 1 Teaspoon 3 times daily and in Adults 1 tablespoon 3 times daily
Page 20 of 32
CLOSING AND COMMITMENT:
Doctor! In combating post-infective fatigue syndrome, VIOPHOS-B (Vitamin B-Complex with
Glycerophosphates) is a logical choice to overcome Fatigue & weakness, I am confident that you will
prescribe VIOPHOS-B in your every patient coming with post-viral fatigue syndrome on daily basis.
(Pay thanks to the doctor for sparing time to you and leave the clinic gracefully)
NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing pattern.
We will ask its detailing in the upcoming sales review meeting
BACK PAGE:
Doctor! ERJ (The European Respiratory Journal) reported in 2020 that Fatigue (lack of Energy)
and dyspnea (Shortness of Breath) were the most prevalent symptoms, during the infection
(Fatigue was 95% & Dyspnea was 90%) and at follow-up 79 days later (Fatigue was 87% &
Dyspnea was 71%). (Show Graph to doctor and continue)
Doctor! A lengthy post-infection fatigue burden will impair quality of life and will have
significant impact on individuals, employers and healthcare systems
Ref: (PLOS ONE 15(11): e0240784. (PLOS ONE | https://doi.org/10.1371/journal.pone.0240784
November 9, 2020)
Doctor! VIOPHOS-B Containing Glycerophosphate, improves energy level & helps to overcome
symptoms of fatigue & weakness from various etiologies by arousing the appetite
Ref: (National rheumatoid Arthritis Society). . (Show illustrated graph)
Doctor! VIOPHOS-B is available in pleasant Tutti Frutti Flavor.
(Show dosage & administration)
Doctor! In children 1 Teaspoon 3 times daily and in Adults 1 tablespoon 3 times daily
Page 21 of 32
CLOSING AND COMMITMENT:
Doctor! In combating post-infective fatigue syndrome, VIOPHOS-B (Vitamin B-Complex with
Glycerophosphate) is a logical choice to overcome Fatigue & weakness, I am confident that you
will prescribe VIOPHOS-B in your every patient coming with post-viral fatigue syndrome on daily
basis. (Leave the samples in front of doctor)
(Pay thanks to the doctor for sparing time to you and leave the clinic gracefully)
NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing
pattern. We will ask its detailing in the upcoming sales review meeting
INSIDE PAGE 1:
Doctor, in 2007, WHO reported that more than 2 billion people worldwide suffer from deficiency
of vitamins & minerals that leads to:
1) Lack of appetite (Anorexia) 4) Prolonged convalescence period
2) Lack of energy (Asthenia) 5) Impaired immunity
3) Growth Retardation 6) Physical & mental stress
(Show Chart related to this statement)
Doctor, VIOPHOS-B (Vitamin B-Complex with Glycerophosphate):
1. Boosts energy by facilitating metabolism of carbohydrate & fats
2. Stimulates appetite naturally
3. Improves Growth & development
Page 22 of 32
4. Shortens convalescence period
5. Enhances Immune System
6. Improves Physical & Mental overstrain
(Show Chart related to this statement)
Doctor, you also know that during Fever, lack of Appetite is a common problem with increased
energy expenditure which increases Metabolism and Vitamins and minerals requirement.
(Turn to page Inside 2 and continue)
INSIDE PAGE 2:
Doctor, Glycerophosphate are important INTERMEDIATE compounds required for carbohydrate
and lipids metabolism.
Doctor, as mentioned in textbook Harper’s Illustrated Biochemistry…… Glycerophosphate
facilitates transfer of reducing equivalents through mitochondrial membrane into mitochondria
which is the storage reservoir of ATP (Energy-rich phosphates). (Show figure related to this
statement)
Doctor, Glycerophosphate are the transporters of many minerals which are required by the body.
Without Glycerophosphate, these minerals would simply be flushed through the system without
being absorbed. (Turn to Last Page and continue)
LAST PAGE:
Doctor, Viophos-B is a logical choice to:
➢ Stimulate Appetite Naturally
➢ Shorten Convalescence Period
➢ Improve Growth & Development
➢ Enhance Poor Immunity
➢ Correct Post-Antibiotic Metabolic Disorders
➢ Improve scholastic performance
➢ Keep alert and energized without sedation
Doctor, considering these benefits I am sure that you will patronize Viophos-B syrup in the
indications discussed, Doctor, here are starter samples of Viophos-B Syrup for your patients.
(Discuss dosage & Administration)
Dosage & Administration:
Children: 1 Teaspoon 3 times daily Adults: 1 Tablespoon 3 times daily
Pay thanks to the doctor for sparing time to you and leave the clinic gracefully
Page 23 of 32
DETAILING PATTERN OF VIOPHOS – B (PEADS)
DROP CARD -Q2-2024
OPENING STATEMENT: FRONT PAGE
Doctor! ASA. I am (your name) from Continental Pharma.
Start by showing front page (Title Page)
Doctor, it is rightly said that health is a real wealth. “Healthy body is important for Healthy Mind”
... . (Turn to Page Inside 1 and continue your statement as below)
……. with the help of Viophos-B – A unique combination of Vitamin-B Complex with
Glycerophosphate.
BACK PAGE:
Doctor, you know that during Fever, lack of Appetite is a common problem with increased energy
expenditure which increases Metabolism and Vitamins and minerals requirement.
Doctor, in 2007, WHO reported that more than 2 billion people worldwide suffer from deficiency
of vitamins & minerals that leads to:
1) Lack of appetite (Anorexia) 4) Prolonged convalescence period
2) Lack of energy (Asthenia) 5) Impaired immunity
3) Growth Retardation 6) Physical & mental stress
(Show Chart related to this statement)
Doctor, VIOPHOS-B (Vitamin B-Complex with Glycerophosphate):
1. Boosts energy by facilitating metabolism 4. Shortens convalescence period
of carbohydrate & fats
5. Enhances Immune System
2. Stimulates appetite naturally
6. Improves Physical & Mental overstrain
3. Improves Growth & development
(Show Chart related to this statement)
Doctor, Viophos-B is a logical choice to:
• Stimulate Appetite Naturally •Correct Post-Antibiotic Metabolic Disorders
• Shorten Convalescence Period • Improve scholastic performance
• Improve Growth & Development • Keep alert and energized without sedation
• Enhance Poor Immunity
Page 24 of 32
Doctor! Viophos-B is available in pleasant Tutti Fruity Flavor
Doctor! Considering these benefits I am sure that you will patronize Viophos-B syrup in the
indications discussed, Doctor, here are starter samples of Viophos-B Syrup for your patients.
(Discuss dosage & Administration)
Dosage & Administration:
Children: 1 Teaspoon 3 times daily
Adults: 1 Tablespoon 3 times daily
Pay thanks to the doctor for sparing time to you and leave the clinic gracefully
NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing
pattern. We will ask its detailing in the upcoming sales review meeting.
Short detail Viophos-B Peads folder
Doctor sb, In 2007, WHO reported that more than 2 billion people (including children)
worldwide suffer from deficiency of vitamins & minerals that leads to “Lack of Appetite &
increased Energy Expenditure
Doctor sb: considering these benefits I am confident that you will prescribe VIOPHOS-
B in your next coming patients.
Pay thanks to the doctor for sparing time to you and leave the clinic gracefully
NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the above detailing pattern. We will
ask its detailing in the upcoming sales review meeting
Page 25 of 32
REBUTTALS VIOPHOS-B
Page 26 of 32
VIOPHOS-B REBUTTALS
Page 27 of 32
ANACIN
(Ciprofloxacin 250mg & 500mg)
Market potential
➢ Huge potential of Ciprofloxacin total market worth Rs. 13.47 Billion with a commendable growth
rate of 14.32 %
➢ Top 2 brands i.e. NOVIDAT and CIPROXIN are enjoying 39.41 % share of the solid (Tablets)
market
➢ Compare your units with competitor’s unit sales and increase your sales units of each SKU on
monthly basis.
Product profile
Mode of action
Anacin is a broad-spectrum antibiotic of the fluoroquinolone class. It is active against some Gram-
positive and many Gram-negative bacteria. It functions by inhibiting a type II topoisomerase (DNA
gyrase) and topoisomerase IV, necessary to separate bacterial DNA, thereby inhibiting cell division.
Bacterial DNA fragmentation will occur as a result of inhibition of the enzymes.
Page 28 of 32
Unique Selling Points (USPs)
• To achieve or surpass ANACIN range target 100% unit & value wise in 2nd Qtr. 2024
• Maintain Reach, Regularity, & Recognition
• Conversion of NOVIDAT & CIPROXIN 50 Drs in each territory. (Survey format)
• Establish Anacin in drug of choice in bacterial Diarrhea, Enteric Fever and UTIs in Q2-2024
• Add all consultants (Chest, Gynae, ENT, Urology & Physician)
• To increase chemist count through prescription & availability (15 Chemist Count /TM /
Month)
Promotional Strategies & tactics
Page 29 of 32
CP-TEAM-E1
Detailing Guidelines for ANACIN- 2ND QTR ‘24 FOLDER
DETAIL PATTERN
2ND QTR folder covers upcoming indications like Diarrhea , Typhoid and UTIs.
On the title page the ANACIN shows as “Trusted Antibiotic with Optimum Efficacy”
Detailing Pattern (Simple and concise)
(FRONT page)
Doctor SB!
A trusted antibiotic with optimum efficacy for the treatment of Diarrhea, Typhoid fever and UTIs.
ANACIN
Which contains Ciprofloxacin 250mg and 500mg
(Turn Inside page: 1)
Dr Sb!
According to a report of WHO published in 2020, in low income countries like Pakistan diarrhea was the 5th
leading cause of death. It is also dangerous for developed countries and it was 8th largest cause of death.
Dr Sb!
As per CMDT2020, ANACIN is a drug of choice in diarrhea with the dose of 500mg OD for 1 to 3 days.
Dr SB!
A report of Journal of Medical internet Research 2021, Says Pakistan has the highest estimated incidence rate of
typhoid fever, ratio is 495 out of one hundred thousand. According to Professional Medical Journal 2018
ANACIN has better bacteriological cure rate in uncomplicated typhoid fever.
Dr SB the journal recommends 500mg BD for 10-14 days.
Dr Sb according to Gaceta Medica De Mexico 2015 a global annual incidence of 250 million cases has been
estimated and E.coli is responsible for 80% of UTIs.
While according to the Journal of infectious Diseases 2003, ANACIN was highly active against E.coli and
susceptibility rate was 97.7%.
Page 30 of 32
Dr SB! ANACIN has better tissue penetration in complicated UTIs. So according to CMDT 2022 in Acute
Pyelonephritis Anacin 500mg BD for 7 days and in Acute Bacterial prostatitis Anacin 250 or 500mg BD for 3
weeks is an effective oral regimen after switching over from I.V.
Similarly Dr SB ANACIN is 1st line oral therapy in Chronic Bacterial Prostatitis and provides good results if
prescribed 500mg BD for 1 to 3 months. In Acute cystitis 250mg BD for 3 days.
BACK PAGE:
DOCTOR: I am sure that you will confidently prescribe ANACIN on daily basis to your patients
complaining of Infectious Diarrhea, Typhoid Fever & UTI
NOTE: All SMs/ RSMs / TMs are strictly advised to memorize and practice the ANACIN new detailing
pattern. We will ask its detailing in the upcoming Meetings.
PROMOTIONAL TOOLS
Page 31 of 32
ANACIN Short detailing
➢ Dr. Sahib, trusted antibiotic with optimum efficacy for the treatment of bacterial Diarrhea, Typhoid fever
and UTIs.
➢ Dr. Sahib ANACIN is drug of choice in Diarrhea.
➢ Dr. Sahib ANACIN better bacteriological cure rate in Uncomplicated Typhoid Fever
➢ Dr. Sahib ANACIN Effective, against the common pathogens of UTIs and gives excellent clinical cure
rate
➢ Dr. Sahib ANACIN is highly effective in acute pyelonephritis 500mg BD just 7 days.
➢ Keeping in view all these benefits; kindly prescribe ANACIN in all patients suffering from these
infections. (Highlight the indication as per the specialty).
Page 32 of 32