Estado de Resuld

Programa de
Negocios
Internacionales
……
International
Marketing
Session 7
Topic:
Evolution of international
markets and trends in
consumption patterns.
Economic blocs and free trade
agreements.
Result of learning Evidence of learning
Analyses of markets and Evaluation: Practise #1

trends in consumption
patterns.
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Contenido
Adenda
• Introduction of the topic: evolution of international markets.

• Activity in class: Trade map.
• Breaktime: 15 minutes
• Evidence: Mid-course 1st. Exam.
• Exposition: team 5
Evolution of international markets
Changes Globalization : Deregulation : open
technological : advances techno . in markets , zero tariff ,
digital revolution , the transportation of increased
business in products ( competition and
electronic networks . international com .) growth .
Consumer Personalization : x
Privatization : empowerment : internet or telephone
companies public to access to , messages ,
increase efficiency . information , services and
purchase _ smart relations .
Greater competition Transformation sale

Sectoral
: increase in retail : catalog sales
convergence :
promotion ,
Trends in consumption
patterns
Aging : the Children : Extraordinary Shopping plus

story is consumers in product fast and in
changing training interest real time
¼ global
population
is over 50
clients
years old ,
purchasing atypical
consume gratification
decision (weight,
products immediate ,
makers , tastes ,
health , virtual
online food
beauty ,
tolerance ) .
receptive to
technology
.
Trends in consumption
patterns
The
The variable Personalization importance of The focus in
The fascination
identity of and luxury post - security and
for authenticity
clients experiences purchase privacy
contact
The brand
's
crisis of willingness
The «
immigrants , to focus in protection
authentic or
consumers Customer complaints and security
genuine » is
who aspire database . and post - with more _
the key to
to be global sale technology.
sell.
. inquiries
(Community
manager).
economic blocks
Economic blocs
MERCOSUR
● It is made up of Argentina, Brazil, Uruguay and

Paraguay. In subsequent phases, Venezuela was
incorporated, which is currently temporarily
suspended, and Bolivia, which is in the process of
accession. Mercosur has 275 million inhabitants, 83% of
the South American GDP and with the incorporation of
Venezuela in 2012 it came to have 19.6% of the
planet's proven oil reserves. It is considered the fourth
economic bloc in the world in importance and volume
of business and the fifth world economy if the nominal
GDP produced by the entire bloc is considered. It has a
geopolitical relevance of great magnitude since
Argentina and Brazil are members of the G-20 and the
latter of the BRICS.
Economic blocks
AP (PACIFIC ALLIANCE)
• Made up of Mexico, Colombia, Peru and Chile; it is the

youngest economic bloc in the region. With a
population of 214 million people, it represents 37% of
the Gross Domestic Product (GDP) of Latin America and
the Caribbean, concentrates 50% of total trade and
attracts 45% of direct foreign investment. It represents
the seventh largest economy on the planet and has the
only two Latin American countries that are part of the
OECD, such as Chile and Mexico. Peru and Colombia
have also formally applied to join said organization and
are currently in the process of standardization.
Economic blocs
G-20.-
The Group of 20 is a forum of 19 countries , plus the

European Union , where they meet regularly , from his
Foundation on September 26, 1999, heads of state , bank
governors central and finance ministers . _ Is made up of
the Ministers of Finance and Governors of the Banks
Centrals of Germany , Italy, Canada , Japan , United
States, United Kingdom Kingdom , France, Russia (
countries that make up the G - 8), Australia, India, China,
Indonesia, South Korea , Saudi Arabia , Turkey , Argentina,
Mexico, Brazil , South Africa .
Economic blocs
BRICS.-
is the association economic-commercial of the five

economies nationals emerging plus important in the world ,
Brazil , Russia , India, China and South Africa . All are
nations have in common a large population (China and
India above eleven hundred million , Brazil and Russia
above one hundred _ forty million ), a huge territory (
almost 38.5 million km²), which gives them dimensions
strategic continental , a gigantic quantity of natural
resources and, most important , the huge figures that have
presentation of your growth _ product internal gross (GDP)
and participation in the trade world in the last years , what
makes them attractive What investment destination .
Economic blocs
OECD.-
The Organization for Economic Co - operation and

Development ( OECD ) is a cooperation organization
international , made up of 37 states , whose goal is to
coordinate their policies economic and social . The OECD
was founded in 1960 and his headquarters is located in
the Château de la Muette , in Paris (France). the languages
officers of the entity are french and the English . The
representatives of the countries members meet to
exchange _ information and harmonize policies with the
goal of maximizing his increase economically and to
collaborate _ development and that of non - member
countries . known as "club of the countries rich », brings
together countries that provided the world 70% of the world
market and represented 80% of world GNP in 2007.
OECD.
-
Contenido
Activities:
• Breaktime: 50 minutes
• Evidence: Individual Practice in Canvas.

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Programa de

Analyses of markets and Evaluation: Practise #1

News recovered from: https://edition.cnn.com/2024/04/22/business/express-bankruptcy/index.html

• Introduction of the topic: evolution of international markets.

Greater competition Transformation sale

Aging : the Children : Extraordinary Shopping plus

● It is made up of Argentina, Brazil, Uruguay and

• Made up of Mexico, Colombia, Peru and Chile; it is the

The Group of 20 is a forum of 19 countries , plus the

is the association economic-commercial of the five

The Organization for Economic Co - operation and

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