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ORIGINAL ARTICLE
Received: 26 February 2007 / Accepted: 9 October 2007 / Published online: 9 November 2007
# Springer-Verlag London Limited 2007
Abstract Collaborative planning, together with forecasting Collaboration between trading partners has been recognized
and replenishment (CPFR), is a processing tool that as one of the most efficient methods for improving forecast
improves supply chain management (SCM). The majority accuracy and increasing service level, while reducing costs.
of studies done on CPFR have focused on identifying the The collaborative planning, forecasting and replenishment
advantages and future developments of CPFR, along with (CPFR) model from the voluntary inter-industry commerce
providing explanations for the implementation stages of standards (VICS) is a process tool to improve supply chain
CPFR. Six Sigma methodology is a method that can lead to management (SCM). The concept of such a model is to
a continuous decrease in process variances. In this paper, share information and risk among the supply chain partners
we applied Six Sigma methodology and proposed a and improve forecasting accuracy in doing so. The CPFR
continuous improvement model on different phases of model includes collaborative planning, execution and
CPFR. We used a case study to demonstrate how to monitoring by all members. The benefits of implementing
improve the performance of collaborative forecasts. The CPFR for trading partners are mentioned in VICS [1]. For
results show that the proposed improvement model can examples, CPFR implementation can improve forecasting
effectively improve the accuracy of collaborative forecasts. accuracy by 10%–40%, reduce inventory cost by 10%–
40%, save between 0.3% and 1% in transportation cost and
Keywords Six Sigma methodology . Collaborative increase customer service level by 0.5%–4%. CPFR has
forecasting also been known to reduce out of stock occurrences,
shorten the lead time from the time of order to replenish-
ment, reduce purchase returns and strengthen relationships
1 Introduction between supply chain members. As one might expect,
CPFR is coveted by decision-makers and engineers
The majority of supply chain models employed these days primarily because it improves forecast.
lack a coordination framework; they are unable to match Crum and Palmatier [2] explored why businesses are
the supply and demand that occurs between the enterprises. cautious in embracing collaboration, and subsequently
Downstream firms fail to provide the right forecasts, while investigated the conditions that will need to be met if
upstream firms are forced to raise inventory levels to demand collaborations and CPFR become the standard
compensate for such changes; the result is an increase in business practices among partners today. Based on field-
inventory and a reduction in operational performance. work conducted on hundreds of supply chain partners,
Finley and Srikanth [3] identified the requirements of
successful supply chain collaborations, collaborations that
K. K. Chang : F. K. Wang (*) required strategic alignment among contiguous supply
Department of Industrial Management, chain participants within a unified channel. They found
National Taiwan University of Science and Technology,
No. 43 Keelung Road, Sec. 4,
that the partners should apply quasi-real-time connectivity
Taipei, Taiwan 106, Republic of China and channel-wide metrics focused on downstream demand
e-mail: fukwun@mail.ntust.edu.tw in order to enable the delivery of tangible business benefits.
1034 Int J Adv Manuf Technol (2008) 39:1033–1044
Hutchins [4] pointed out that quality tools can be applied [1]. After a revision was done of the six-year-old model, the
to supply chain areas, such as mapping of supply chain execution process contained four stages and eight steps.
processes, process standardization, process variation con- The new CPFR business model is a continuous improve-
trol, supplier certification, total customer satisfaction, ment model and focuses on effects. Table 1 shows that the
auditing, preventive and corrective action and supply differences between CPFR process models of 1998 and
performance measurement. Moreover, Snee [5] pointed 2004. Under CPFR, both trading partners develop a joint
out that Six Sigma is an action oriented and focuses on business plan, which includes a promotion calendar. The
processes used in customer service and defect reduction buyer and the seller agree on a joint sales forecast and a
through variation reduction and improvement goals. Based joint order forecast. The joint sales forecasts can drive
on the above discussion, we found that Six Sigma can be production scheduling, distribution planning and store
employed to improve forecasting accuracy in CPFR. activity planning. Any deviations from any of the forecasts
Therefore, we proposed a continuous improvement model that are beyond an agreed-upon threshold are defined as
in CPFR. This paper is organized as follows. Section 2 exceptions; they induce collaborative actions by both
reviews the related researches on CPFR and Six Sigma parties to realign the planning for the channel. Order
methodology. Section 3 describes the proposed model forecasts are also checked for exceptions and then realigned
which is a continuous improvement model on different to generate the actual replenishment orders. Many CPFR
phases of CPFR implementation. Section 4 reports a case pilot initiatives involved a limited number of items and
study to reveal ways in which one can improve the suppliers, with both the buyer and the seller providing
performance of collaborative forecasts. The final section forecasts. Table 2 lists four scenarios of collaboration role
presents the conclusions and directions for future research. alternative.
Fliedner [6] explained the CPFR processes, cited the
benefits achieved when employing the CPFR processes,
2 Literature review and identified possible obstacles that may occur when
utilizing the CPFR process. A collaborative forecasting
A set of CPFR guidelines have been prepared and model can be implemented with an enterprise resources
published by VICS. In the guidelines defined by VICS in planning (ERP) system. Lin et al. [7] proposed a suitable
1999, the execution process had three stages and nine steps CPFR implementation process for the mechanical wood
Table 2 Collaboration role alternatives [1] 4. Improve: This module focuses on how the Six
Scenario Sales Order Order Sigma improvement technology could be developed.
forecast forecast generation The module also identifies critical factors that may
arise from the control process. The method of
Scenario A (conventional order Buyer Buyer Buyer solving the problem is tested and a plan is devised
management)
to mitigate it.
Scenario B (supplier managed Buyer Seller Seller
5. Control: This module identifies the controls that must be
inventory)
Scenario C (co-managed inventory) Buyer Buyer Seller in place to sustain the benefit of the new process. It
Scenario D (vendor-managed Seller Seller Seller standardizes the improved steps to keep the process
inventory) stable.
Wyper and Harrison [12] proposed applying the Six
Sigma methodology to the human resource (HR) function
carving industry. In addition, they suggested that CPFR
in order to urge improvement in HR processes. Ehie and
should focus on collaboration between the buyer and the
Sheu [13] integrated Six Sigma and the theory of
seller to establish collaborative forecasting procedures.
constraints (TOC) to improve the production system. It
Holmstrom et al. [8] presented a forecasting solution for
was estimated that the project resulted in a total saving of
CPFR that is based on category forecasting using the
$200,000 per year, exceeding the average savings from a
retailers’ rank and share information as initial data to
typical Six Sigma project at the plant. Motwani [14]
forecast the stock keeping unit (SKU) level. Holweg et al.
reported that the Dow Chemicals Company applied Six
[9] concluded that the effectiveness of supply chain
Sigma to improve its process, and the project resulted in a
collaboration depends upon two major factors: the level to
total saving of $1.5 billion from 1999 to 2003. Blakeslee Jr.
which it integrates internal and external operations, and the
[15] indicated that aligning organizational components
level to which the efforts are aligned to the supply chain
within the company (leadership, strategy, people and
setting in terms of geographical dispersion, demand pattern
technology) is vital in implementing Six Sigma. Moreover,
and product characteristics.
he provided seven key principles critical to ensuring that
Six Sigma methodology is a logical and systematic
companies reap the benefit of improved business perfor-
approach to achieving continuous process improvements.
mance from their investment in Six Sigma. Wang et al. [16]
This process improvement methodology was developed
applied Six Sigma methodology to supplier development in
in the 1980s in Motorola’s high-volume manufacturing
SCM. In their study, they developed an application
environment. Note that the sigma quality level offers an
guideline for the assessment, improvement and control of
indicator of how often defects are likely to occur when
quality in SCM using Six Sigma methodology. The
using a particular process; a higher sigma quality levels
methodology can increase the supplier’s performance and
indicate a process that is less likely to create defects. The
improve the quality of all supply chain processes, thereby
framework consists of five integrated modules: define,
reducing costs and improving customer service. Tong et al.
measure, analyze, improve and control (DMAIC).
[17] applied the DMAIC approach to improve the sigma
Chowdhury [10] pointed out that Six Sigma is a manage-
level of the screening process in the manufacture of surface
ment philosophy that emphasizes how to avoid mistakes
mounted printed circuit boards. Mahesh et al. [18]
and overlapped work. Hoerl [11] considered the difference
presented a Six Sigma methodology for benchmarking of
between Six Sigma and previous management methods.
rapid prototyping & manufacturing processes. Knowles et
The definitions of the DMAIC modules are given as
al. [19] integrated Six Sigma, the balance scorecard and
follows.
SCOR into an SCCIM model. The model has two phases:
1. Define: This module defines the required activities and strategic cycle and operational improvement cycle. The
the key process. DMAIC cycle was introduced completely or partially
2. Measure: This module measures the capability of the depending on the operational feature. The purpose of the
process. It measures the defects created by the process strategic cycle is to ensure maximum benefits from the
and quantifies the difference between the output of the process. The purpose of the operational cycle is to
process and the goal of the improvement goal. continuously decrease the variance in the supply chain.
3. Analyze: This module analyses when and where defects Spector [20] reported that auto parts production could be
occur. It applies statistical methods to verify the cause improved by the application of lean_Six Sigma. In
of the process problem. The purpose of this module is particular, work in process (WIP) inventory was reduced
to evaluate the current performance as the foundation of by more than 70%, cycle time was halved and customer
solving the process problem. service level was increased up to 95%.
1036 Int J Adv Manuf Technol (2008) 39:1033–1044
Control : sustain
the
Measure : collect
collaborative
forecast with the sales data
high accuracy
Improve : adopt
advanced Analyze : examine
forecasting the forecasting
model to improve accuracy by a
forecasting control chart
accuracy
Int J Adv Manuf Technol (2008) 39:1033–1044 1037
Demand plan
(Sales Forecast)
Certainly Order
(size, strength,numbers)
Summary sub-
regional sales
forecast
System
forecasting
Meeting
result
Summary regional
sales forecast
System
forecasting
Meeting
result
Forecast posting to
APS
Order generation
Replenishment
maintain
End
5. The regional managers transfer the region order to the From Table 2, we can identify that company-A belongs
retailers according to each retailer’s past sales data. The to Scenario B. In this situation, company-A is in charge of
retailers need to confirm the order. the order forecasting and order generation. Even after
6. After the order is confirmed, the data are transferred to executing CPFR, the accuracy of the collaborative forecasts
an advanced planning and scheduling (APS) system failed to meet the target. Thus, company-A decided to apply
that calculates the inventory and route to determine the DMAIC approach to improve its forecasting accuracy.
when the order should be produced. Finally, the Currently, the forecasting models are fitted by a simple
replenishment plan is established and sent to the model such as moving average, weighted moving average
individual retailers. or simple exponential smoothing.
UCL
30.00%
20.00%
10.00%
0.00%
Product1 Total
Product2 Total
Product3Total
Product4 Total
Product5 Total
Product1 Combine
Product2 Combine
Product3 Combine
Product4 Combine
Product5 Combine
Table 3 MAPE values before 1st improve cycle
Item Product1 total Product2 Product3 Product4 Product5 Product1 Product2 Product3 Product4 Product5 Mean Standard UCL
total total total total combine combine combine combine combine deviation
Forecast Weighted Exponential Exponential Exponential Exponential Exponential Exponential Weighted Weighted Exponential
model moving smoothing smoothing smoothing smoothing smoothing smoothing moving moving smoothing
average average average
Weighted Weighted Exponential Weighted
moving moving smoothing moving
average average average
Exponential
smoothing
History 14.54% 20.91% 1.99% 57.27% 2.53% 13.02% 19.99% 1.92% 58.78% 2.74% 19.37% 20.55% 39.92%
MAPE
Int J Adv Manuf Technol (2008) 39:1033–1044
Holdout 16.61% 13.37% 3.49% 49.92% 2.25% 8.70% 23.38% 3.51% 51.75% 4.02% 17.70%
MAPE
Item Product1 total Product2 Product3 Product4 Product5 Product1 Product2 Product3 Product4 Product5 Mean Standard UCL
total total total total combine combine combine combine combine deviation
Forecast Weighted Exponential Exponential Holt- Exponential Exponential Exponential Weighted Holt- Exponential
model moving smoothing smoothing winters smoothing smoothing smoothing moving winters smoothing
average average
Weighted Weighted ARIMA Weighted
moving moving moving
average average average
Exponential
smoothing
History 14.54% 20.91% 1.99% 6.73% 2.53% 13.02% 19.99% 1.92% 6.40% 2.74% 9.08% 7.08% 16.16%
MAPE
Holdout 16.61% 13.37% 3.49% 6.68% 2.25% 8.70% 23.38% 3.51% 7.16% 4.02% 8.91%
MAPE
1039
1040 Int J Adv Manuf Technol (2008) 39:1033–1044
The details of the DMAIC approach adopted in this case combine forecasts for product_#4 are above the UCL. Thus,
study are as follows: these two forecasts needed improvement. The sales fore-
casts of product_#4 from areas #2 and #3 were fitted by an
Define module MAPE was used as a performance measure exponential smoothing model. When we evaluated the time
to evaluate the forecast accuracy. The goal was for the series data by using ACF and PACF graphs, we found that
MAPE values of the forecasts of all products to be less than the data were not stationary. That is, this data set could not
10%. Here, we selected five products from a particular be fitted by an exponential smoothing model and, thus,
product family to improve their collaborative forecast. The needs to be fitted by another type of model.
selling areas of all five products could be divided into three
areas: area_#1 (products #1, #2 and #3), area_#2 (products
#2, #3, #4 and #5) and area_#3 (products #3, #4 and #5). 4.2 Improvement using advance forecasting models
We collected 50 weeks worth of sales data for the forecast.
Data from the first 45 weeks were used to build a When a product’s forecast was above the UCL, an ARIMA
forecasting model, while the data from the last 5 weeks model or another advanced forecasting model was selected
was used to verify the forecasting model. We used a control for the forecasting. Table 4 shows that the MAPE values of
chart to monitor the forecast accuracy of all products. The the combine and total forecasts of product_#4 in historical
upper control limit (UCL) on the control chart was set as periods are 6.40% and 6.73%, respectively. Further, we
the average MAPE value of all products plus one standard found that the MAPE values of the combine and total
deviation. If a product forecast’s MAPE value was greater forecasts of product_#4 in holdout periods are 7.16% and
than the UCL, then the forecast was deemed as needing 6.68%, respectively. Thus, the UCL was reduced from
improvement. 39.92% to 16.16%.
The first improvement cycle shows the total and
Measure module The area manager produced the forecasts combined forecasts in Fig. 5 for product_#2, which is
of all products based on the area retailer’s POS system. We above the UCL. Thus, these two forecasts needed improve-
aggregated the forecasts from the three areas to obtain the ment. The sales forecasts of product_#2 from areas #1 and
final forecast result of all the products; this forecast is called #2 were fitted by an exponential smoothing model. When
the ‘combine forecast’. In addition, we generated the final we evaluated the time series data by using ACF and PACF
forecast of all products from the company’s sales database; graphs, we found that the data were not stationary. That is,
this forecast is called the ‘total forecast’. As one may this data set could not be fitted by an exponential
expect, ten time series data were collected for further smoothing model and needed to be fitted by a different
analysis. model. Thus, an ARIMA model was selected for the
forecasting. Table 5 shows that the MAPE values of the
Analyze module All time series data were fitted by using combine and total forecasts of product_#2 in historical
one of three models — moving average, weighted moving periods are 11.15% and 10.81%, respectively. Further, we
average or simple exponential smoothing. MAPE values found that the MAPE values of the combine and total
obtained by using the best fitted forecasting model for all forecasts of product_#2 in holdout periods are 6.78% and
products are shown in Table 3. The UCL was obtained as 9.17%, respectively. Thus, the UCL was reduced from
39.92%. Figures 3 and 4 shows that both the total and 16.16% to 11.81%.
History
15.00% MAPE
UCL
10.00%
5.00%
0.00%
Product1 Total
Product2 Total
Product3Total
Product4 Total
Product5 Total
Product1 Combine
Product2 Combine
Product3 Combine
Product4 Combine
Product5 Combine
Table 5 MAPE values after 2nd improve cycle
Item Product1 total Product2 Product3 total Product4 Product5 total Product1 Product2 Product3 Product4 Product5 Mean Standard UCL
total total combine combine combine combine combine deviation
Forecast Weighted ARIMA Exponential Holt- Exponential Exponential Holt- Weighted Holt- Exponential
model moving average smoothing winters smoothing smoothing winters moving average winters smoothing
ARIMA Weighted ARIMA Weighted
moving average moving average
Exponential
smoothing
History 14.54% 10.81% 1.99% 6.73% 2.53% 13.02% 11.15% 1.92% 6.40% 2.74% 7.18% 4.62% 11.81%
MAPE
Holdout 16.61% 9.17% 3.49% 6.68% 2.25% 8.70% 6.78% 3.51% 7.16% 4.02% 6.84%
MAPE
Int J Adv Manuf Technol (2008) 39:1033–1044
Item Product1 Product2 Product3 total Product4 Product5 total Product1 Product2 Product3 Product4 Product5 Mean Standard UCL
total total total combine combine combine combine combine deviation
Forecast Holt- ARIMA Exponential Holt- Exponential Holt-winters Holt-winters Weighted moving Holt-winters Exponential
model winters smoothing winters smoothing average smoothing
ARIMA Weighted moving ARIMA Weighted moving
average average
Exponential
smoothing
History 7.72% 10.81% 1.99% 6.73% 2.53% 7.72% 11.15% 1.92% 6.40% 2.74% 5.97% 3.34% 9.31%
MAPE
Holdout 6.51% 9.17% 3.49% 6.68% 2.25% 6.51% 6.78% 3.51% 7.16% 4.02% 5.61%
MAPE
1041
Table 7 MAPE values after 4th improve cycle
1042
Item Product1 Product2 total Product3 Product4 Product5 Product1 Product2 combine Product3 Product4 Product5 Mean Standard UCL
total total total total combine combine combine combine deviation
Forecast Holt- Decomposition Exponential Holt- Exponential Holt- Decomposition Weighted Holt- Exponential
model winters (multiplicative simple smoothing winters smoothing winters (multiplicative simple moving winters smoothing
exponential smoothing) exponential smoothing) average
Decomposition Weighted ARIMA Weighted
(multiplicative simple moving moving
exponential smoothing) average average
Exponential
Smoothing
History 7.72% 8.26% 1.99% 6.73% 2.53% 7.72% 8.01% 1.92% 6.40% 2.74% 5.40% 2.60% 8.00%
MAPE
Holdout 6.51% 7.69% 3.49% 6.68% 2.25% 6.51% 8.49% 3.51% 7.16% 4.02% 5.63%
MAPE
Item Product1 Product2 total Product3 Product4 Product5 Product1 Product2 combine Product3 Product4 Product5 Mean Standard UCL
total total total total combine combine combine combine deviation
Forecast Holt- Decomposition Exponential Holt- Exponential Holt- Decomposition Weighted Holt- Exponential
model winters (additive ARIMA) smoothing winters smoothing winters (additive ARIMA) moving winters smoothing
average
Decomposition Weighted ARIMA Weighted
(additive ARIMA) moving moving
average average
Exponential
smoothing
History 7.72% 8.13% 1.99% 6.73% 2.53% 7.72% 8.01% 1.92% 6.40% 2.74% 5.39% 2.59% 7.98%
MAPE
Holdout 6.51% 8.59% 3.49% 6.68% 2.25% 6.51% 8.49% 3.51% 7.16% 4.02% 5.72%
MAPE
Int J Adv Manuf Technol (2008) 39:1033–1044
Int J Adv Manuf Technol (2008) 39:1033–1044 1043
Item (X, Y) Product1 (1, 0) Product2 (0.67, 0.33) Product3 (0.64, 0.36) Product4 (0.71, 0.29) Product5 (0, 1) Mean
X is the optimal weight of the Product’s Combine forecast model, and Y is the optimal weight of the Product’s Total forecast model.
We repeated these improvement cycles until it was found that the average MAPE value of all products in
impossible to further improve the collaborative forecasts of historical periods is 5.26%. The average MAPE value of all
all products. After the fifth DMAIC cycle, the MAPE products in holdout periods was calculated as 5.18%. The
values of all products could not be decreased further (see result shows that final collaborative forecasts can offer the
Tables 6, 7 and 8). We found that the average MAPE value highest forecasting accuracy for the product as a whole.
of all products in historical periods decreased from 19.37%
to 5.39%. Further, the average MAPE value of all products Control Based on the above results in Table 10, we can
in holdout periods decreased from 19.15% to 5.72%.The conclude that the optimal collaborative forecast can be
result shows that the proposed model is effective in generated using the forecast models that yield the smallest
improving the forecasting accuracy. The model can also MAPE values of all products. A control chart can then be
effectively reduce the forecast variability of each product. utilized to contrast the forecasted sales from the real sales.
Although the MAPE values of the combine and total If the difference value exceeds the control limit, the
forecasts of product_#2 in historical periods are 8.13% and forecasted model is revised immediately so that it produces
8.01%, respectively, the forecast of all products cannot be a suitable collaborative forecast. The purpose of this
improved and the goal cannot be met. Thus, we can break module is to sustain the forecasting accuracy in demand
the improve cycle. We can produce the collaborative and supply management.
forecast using the forecast models.
For each product, we have two models that offer two In addition, the financial benefit of the proposed method-
forecasts. We can find the best fitted weight between the ology in this case company is significant. For instance, the
two forecasts to produce the final collaborative forecast. monthly revenue of the case company is about US$ 53
For example, we found that the MAPE values of the million. Using the DAMIC approach to improve the forecast-
combine and total forecasts of product_#3 in historical ing accuracy for five weeks, the shortage cost and material
periods are 1.99% and 1.92%, respectively. We adopted the shortage cost for the supplier can be reduced from US$
regression method to find the initial weights and use the 138,669.39 to US$ 9,603.34. That is, it reduced by 93%. On
genetic algorithm (GA) to find the best fitted weight. We the other hand, the shortage cost and holding cost for retailers
found that the best fitted weights of the combine and total can be reduced from US$ 166,324.14 to US$ 87,437.70. That
of product_#3 are 0.64 and 0.36, respectively. Further, we is, it reduced by 47%. This approach can be applied into other
found that that the MAPE value of product_#3 in the stages of CPFR to improve their performance.
historical period is 1.85%. Moreover, the MAPE value of a
product_#3 in the holdout period is 3.5%. We repeated the
above method for all the products. The results are shown in 5 Conclusions
Table 9. They show that the two models can be integrated
to form one final collaborative forecast model. Past studies on CPFR focused mainly on identifying the
This model enables us to find the smallest average advantages of CPFR, recognizing the uses of CPFR in the
MAPE in both the historical and the holdout periods. We near future, and explaining CPFR implementation stages.
Collaborative forecast models Item Product_#1 Product_#2 Product_#3 Product_#4 Product_#5 Mean
Original model (choice the best one between two History MAPE 13.02% 19.99% 1.92% 57.27% 2.53% 18.95%
forecast models) Holdout MAPE 8.70% 23.38% 3.51% 49.92% 2.25% 17.55%
DMAIC model (choice the best one between two History MAPE 7.72% 8.01% 1.92% 6.40% 2.53% 5.32%
forecast models) Holdout MAPE 6.51% 8.49% 3.51% 7.16% 2.25% 5.58%
DMAIC model (combining two forecast models History MAPE 7.72% 7.78% 1.85% 6.39% 2.53% 5.26%
using GA to allocate the weights) Holdout MAPE 6.51% 7.13% 3.50% 6.54% 2.25% 5.18%
1044 Int J Adv Manuf Technol (2008) 39:1033–1044
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Acknowledgement The authors wish to gratefully acknowledge the development. Total Quality Management & Business Excellence
referees of this paper who helped to clarify and improve the 15(9–10):1217–1229
presentation. The authors are grateful for partial research grant from 17. Tong JPC, Tsung F, Yen BPC (2004) A DMAIC approach to
the National Taiwan University of Science and Technology, Taiwan. printed circuit board quality improvement. Int J Adv Manuf
Technol 23(7–8):523–531
18. Mahesh M, Wong YS, Fuh JYH, Loh HT (2006) A Six Sigma
approach for benchmarking of RP&M processes. Int J Adv Manuf
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