Hailey College of Commerce BS Commerce, 2021

HAILEY COLLEGE OF COMMERCE

UNIVERSITY OF THE PUNJAB, LAHORE
Course Title: Electronic Commerce
Proposed Course Code: BSC-312 Credit Hours: 03
Program: BS Commerce Semester: 6th

1.0 Introduction of the Course

The course defines all the basic notions that allow the student to master the vocabulary of e-
commerce i.e. of the set of initiatives that can be carried out on the Internet to support
commercial activities. In particular, the course will introduce the student to the basic steps
involved in the identification, design, and promotion of e-commerce services. Students will learn
about the different types of e-commerce, the essential requirements to start an e-commerce
service, the different possible solutions (portals, business communication on the Web, customer
relationship management, on-line purchases, and virtual communities) and the factors that will
determine how the service will be perceived by customers.
2.0 Pre-Requisites Course (s) or Other Requirements/Skills:

3.0 The Course carries following objectives:

At the completion of the course the student will be able to :-
1. Understand the e-commerce (Technology, Business, Society)
2. Understand role of internet/web in e-commerce
4.0 Course Learning Outcomes
1. Conception of Basic Knowledge of e-commerce and its implication in business
2. Understanding of e-commerce environment and its types
3. Understandability of features of e- commerce business models
4. Tapping the use of B2C business models
5. B2B business models
6. Tapping the use of C2C business models
7. Benefits of using on-line business models
8. Understanding the internet
9. infrastructure and elements involve in internet communication
10. Usefulness of Electronic data interchange and Model used in EDI based transactions
11. Learning of different on-line advertisement methods and their effectiveness with respect
to web advertisement
12. Scope of on-line security problems and threats associated with on-line transaction
13. To learn about the Solutions of online security problems
14. Payment models used on the web.
15. Methods of online auctions and their effectiveness
16. Knowledge of different web server hardware and software technologies
17. Benefits and management of web server

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5.0 Course Contents:
Unit No.-I
Introduction to E-commerce

1.1.1 Welcome to the course and Class introduction

1.1.2 Overview of the course objectives and outline
1.1.3 Business and Commerce
1.1.4 E-Business vs Ecommerce
1.1.5 How e-commerce differs from e-business
1.1.6 Unique Features of E-commerce technology
1.1.6.1 Ubiquity o Global Reach o
1.1.6.2 Universal Standards
1.1.6.3 Information Richness
1.1.6.4 Interactivity Information Density o
1.1.6.5 Personalization / Customization o
1.1.6.6 Social Technology/Social Marketing
Unit No.-II

2.1 Types of E-commerce.

2.1.1 .Business-to-Consumer (B2C)
2.1.2 Business-to-Business (B2B)
2.1.3 Consumer-to-Consumer (C2C)
Unit No.-III
3.1 Elements of E-commerce business model

3.1.1 Web 2.0

3.1.2 Elements of E-Commerce Business Models.Customer value proposition,
3.1.3 Revenue model o Primary Revenue Models
3.1.4 Market Opportunity o Competitive Environment
3.1.5 Competitive Advantage
3.1.6 Market Strategy
3.1.7 Organizational Development
3.1.8 Management Team.
Unit No.-IV
4.1 Major business-to-consumer business modes
4.1.1 B2C Business Models.
4.1.2 Portal o E-Tailor o Content Provider
4.1.3 Transaction Broker o Market Creator
4.1.4 Service Provider
4.1.5 Community Provider
Unit No.-V
5.1 Major business-to-business modes
5.1.1 B2B Business Models.
5.1.2 E-distributor

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5.1.3 E-procurement
5.1.4 Exchanges
5.1.5 Industry Consortia
5.1.6 Private Industrial Networks
5.1.7 Quiz

Unit No.-VI
6.1 Models in Emerging E-commerce
6.1.1 Business Models in Emerging E-commerce Areas
6.1.2 Consumer-to-Consumer (C2C) Business Models
6.1.3 Peer-to-Peer (P2P) Business Models
6.1.4 M-commerce Business Models
6.1.5 E-commerce Enablers
6.1.6 How the Internet and the Web Change Business: Strategy, Structure, and Process
6.1.7 Industry Structure
6.1.8 Industry Value Chains
6.1.9 Firm Value Chains
Unit No.-VII
7.1 The Internet Infrastructure
7.1.1 The Internet and World Wide Web (E-Commerce Infrastructure)
7.1.2 Introduction To Computers
7.1.3 Types of Computers o Introduction to Computer Networks
7.1.4 Introduction to Network Devices
7.1.5 Working of a Fire Wall o Types of Communication Media
7.1.6 Network Topologies
7.1.7 Internet, Intranet and Extranet
7.1.8 World Wide Web
7.1.9 Hypertext o Markup Languages
7.1.10 Web Servers and Clients
7.1.11 Web Browsers
7.1.12 The Internet and the Web: Features
7.1.13 E-mail
7.1.14 Instant Messaging
7.1.15 Search Engines
7.1.16 Intelligent Agents (Bots)
7.1.17 o Online Forums and Chat
7.1.18 Streaming Media o Cookies
7.1.19 New Web Features and Service
7.1.20 Quiz

Unit No.-VIII
8.1 Electronic Data Interchange
8.1.1 EDI
8.1.2 Definition
8.1.3 Difference between paper based and EDI based purchasing process
8.1.4 Model used in paper based purchasing process

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8.1.5 Description of the model used in paper based purchasing process
8.1.6 Model used in EDI based purchasing process
8.1.7 Description of the model used in EDI based purchasing process
8.1.8 Examples of EDI based purchasing process
8.1.9 Benefits of EDI based purchasing process
8.1.10 Quiz

Unit No.-IX
9.1 Advertisement on the Web
9.1.1 Introduction to web advertisement
9.1.2 Types of advertisement
9.1.3 Features of web advertisement
9.1.4 Issues in web advertisement
9.1.5 Difference of Mass marketing, Direct marketing and Interactive marketing

Unit No.-X
10.1 E-commerce Security System
10.1.1 SECURITY
10.1.2 Introduction to web security environments
10.1.3 Goals of security
10.1.4 Types of internet frauds
10.1.5 Dimensions of e-commerce security
10.1.6 Security threats in the E-commerce environment
10.1.7 Structure of e-commerce transaction
10.1.8 Vulnerable points in an e-commerce environment
10.1.9 Hacking and Cyber vandalism
10.1.10 Types of hacking
10.1.11 Credit card frauds
10.1.12 Spoofing
10.1.13 DOS attack
10.1.14 DDOS attack
10.1.15 Sniffing
10.1.16 Insider jobs
10.1.17 Assignment and quiz

Unit No.-XI
11.1 E-commerce Security -Technology solutions
11.1.1 Technology solutions of security problems
11.1.2 Encryption
11.1.3 Symmetric key encryption
11.1.4 Public key encryption
11.1.5 Public key encryption using Digital signatures

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11.1.6 Hash algorithm
11.1.7 Public key cryptography with digital signatur
11.1.8 Digital envelops
11.1.9 Public key cryptography with Digital envelops
11.1.10 Digital certificates and public key nfrastructure
11.1.11 Certification authorities
11.1.12 Limits of encryption solutions
11.1.13 Quantum cryptography
11.1.14 SSL
11.1.15 S-HTTP
11.1.16 PPTP
11.1.17 Firewalls and proxy server
11.1.18 SET(secure electronic Transaction)

Unit No.-XII
12.1 Online Payment System
12.1.1 PAYMENT
12.1.2 Online Payment Basics 495
12.1.3 Types of payment system
12.1.4 Cash
12.1.5 Checking transfer
12.1.6 Credit card
12.1.7 Stored value
12.1.8 Accumulating balance
12.1.9 Dimensions of payment system

Unit No.-XIII
13.1 Online Payment solutions
13.1.1 Online Payment Basics
13.1.2 How an on-line credit card transaction works
13.1.3 Limitations of on-line credit card transactions
13.1.4 Digital wallets
13.1.5 Digital cash
13.1.6 On-line store value system
13.1.7 Smart cards as a stored value system
13.1.8 Digital accumulating balance system
13.1.9 Digital checking payment system
13.1.10 Assignment and quiz
Unit No.-XIV
14.1 Online Auctions
14.1.1 Auction Overview
14.1.2 Origins of Auctions
14.1.3 English Auctions
14.1.4 Dutch Auctions
14.1.5 First-Price Sealed-Bid Auctions
14.1.6 Second-Price Sealed-Bid Auctions

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14.1.7 Open-Outcry Double Auctions
14.1.8 Sealed-Bid Double Auctions
14.1.9 Reverse (Seller-Bid) Auction
14.1.10 Online Auctions and Related Businesses

Unit No.-XV
15.1 Web Server Hardware and Software
15.1.1 Web Server Basics
15.1.2 Types of Web Sites
15.1.3 Web Clients and Web Servers
15.1.4 Dynamic Content
15.1.5 Various Meanings of “Server”
15.1.6 Web Client/Server Communication
15.1.7 Two-Tier Client/Server Architecture
15.1.8 Three-Tier and N-Tier Client/Server Architectures
15.1.9 Software for Web Servers
15.1.10 Operating Systems for Web Servers
15.1.11 Web Server Softwar
15.1.12 Finding Web Server Software Information

Unit No.-XVI
16.1 Internet Utilities
16.1.1 Electronic Mail (E-Mail)
16.1.2 E-Mail Benefits
16.1.3 E-Mail Drawbacks
16.1.4 Spam
16.1.5 Solutions to the Spam Problem
16.1.6 Web Site and Internet Utility Programs
16.1.7 Finger and Ping Utilities
16.1.8 Tracert and Other Route-Tracing Programs
16.1.9 Telnet and FTP Utilities
16.1.10 Indexing and Searching Utility Programs
16.1.11 Link-Checking Utilities
16.1.12 Remote Server Administration
16.1.13 Web Server Hardware
16.1.14 Server Computers
16.1.15 Web Server Hardware Architectures
16.1.16 Assignment and quiz

6.0 Teaching-Learning Strategies

• Lectures , Handouts , Group Discussions, Presentations, Quizzes

7.0 Assignments- Types and Number with calendar

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8.0 Assessment and Examinations: As per University Rules

Mid-Term Written Paper
Final Examination Written Paper
Sessional Quizzes and Tests, Assignment and Presentations,
Attendance, Class Participations and Discipline etc.

9.0 Textbooks
In the detail course outline, one may mention chapters of the textbook with the content topic(s).

1. Kenneth c. laudon and carol guercio traver E- commerce (business, technology,

society) 2008
2. Gary P. Schneider,Printed by B and Jo Enterprise Pte Ltd in Singapore 2007
10. Suggested Readings
10.1 Books
10.2 Journal Articles/ Reports

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