FACULTY OF BUSINESS AND MANAGEMENT

BACHELOR OF BUSINESS ADMINISTRATION (HONS)

INTERNATIONAL BUSINESS

COURSE:
PRINCIPLES OF ENTREPRENEURSHIP
(ENT530)

TITLE:

SOCIAL MEDIA PORTFOLIO

“CUPID PRINTS”

PREPARED BY:
JULITA NABILA BINTI ISMAIL (2022494082)
ALIYA BINTI AZIZUL (2022457672)

GROUP:
KBA2464B

PREPARED FOR:
DR. NORHIDAYAH BINTI ALI

DATE OF SUBMISSION:
4th JANUARY 2024
(THURSDAY)
 ACKNOWLEDGEMENT

Alhamdulillah, praise be to Allah the Almighty of God the most Gracious and the most Merciful.
We would like to express our sincere gratitude and appreciation to all those who have contributed
to the completion of this assignment. Completing this project has been a journey filled with
learning, challenges, and growth, and we are grateful for the support and guidance we have
received along the way.

First and foremost, we would like to thank our lecturer, Dr. Norhidayah Binti Ali for
providing valuable insights, constructive feedback, and encouragement throughout this
assignment. Your expertise and commitment to fostering a positive learning environment have
been instrumental in shaping the quality of this work.

We extend our deepest thanks to our peers and classmates who have been an invaluable
source of inspiration and collaboration. The exchange of ideas, discussions, and shared
perspectives have enriched our understanding of the subject matter and enhanced the overall
quality of this assignment.

A special thank you goes to our friends and family for their unwavering support and
understanding during the demanding period of working on this assignment. Your encouragement,
patience, and belief in our abilities have been a driving force behind our commitment to delivering
a comprehensive and well-researched project.

Lastly, we are thankful for the opportunities for growth, the challenges that pushed us to
strive for excellence, and the network of support that made this endeavour possible. This work
stands as a testament to the power of collaboration, dedication, and the pursuit of knowledge.

i
 EXECUTIVE SUMMARY

This report explores the various aspects of Cupid Prints, a rising power in the ever-changing field
of instant photography. Cupid Prints combines strategic positioning with Polaroid Mini and Wide
Films to create a blend of innovation and classic charm. The business operates under a flat and
agile organizational structure, which promotes adaptation and facilitates effective communication
and prompt decision-making. The primary objective of Cupid Prints is to democratize the pleasure
of immediate photography, ensuring that physical memories are available to everyone. The brand's
commitment to excellence and diversity is highlighted by its visionary objective of becoming a
worldwide hub of innovation.

As the story of Cupid Prints unfolds, the Polaroids serve as powerful instruments, recording
and preserving fleeting events with great accuracy. Cupid Prints is a master in the field of instant
photography, known for its dedication to producing high-quality, easily accessible, and enduring
tangible memories. Cupid Prints is not only a business enterprise, but rather a creator of
experiences, skilfully transforming ordinary encounters into treasured keepsakes that surpass the
constraints of time.

The pricing strategy for Polaroid Films at RM5 and RM8 for Mini and Wide formats
respectively underscores Cupid Prints' dedication to delivering quality and affordability. This
ensures that the enchantment of instant photography is not confined to a select few but resonates
with a broad audience. The commitment to quality, accessibility, and the timeless allure of tangible
memories positions Cupid Prints as a trailblazer in the ever-evolving landscape of instant
photography.

Cupid Prints released multiple teasers prior to commencing operations. Furthermore, we

employ a combination of persuasive and subtle copywriting techniques to advertise our items. The
approaches proved effective as our sales in 2023 reached an impressive RM110.00 in three months
only.

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 TABLE OF CONTENTS

ACKNOWLEDGEMENT ............................................................................................................... i

EXECUTIVE SUMMARY ............................................................................................................ ii

TABLE OF CONTENTS............................................................................................................... iii

LIST OF FIGURES ........................................................................................................................ v

LIST OF TABLES ......................................................................................................................... vi

1.0 GO-ECOMMERCE REGISTRATION .................................................................................... 1

2.0 MYENT CERTIFICATE .......................................................................................................... 5

3.0 SSM REGISTRATION (PARTNERSHIP) .............................................................................. 7

4.0 INTRODUCTION .................................................................................................................. 13

4.1 Name and address ............................................................................................................ 13

4.2 Mission & Vision ............................................................................................................. 13

4.3 Organizational Chart ........................................................................................................ 14

4.4 Description of Products/Services ..................................................................................... 15

4.5 Price List .......................................................................................................................... 16

5.0 FACEBOOK (FB) .................................................................................................................. 17

5.1 Facebook (FB) page ......................................................................................................... 17

5.2 URL Facebook (FB) page ................................................................................................ 17

5.3 Facebook (FB) post – Teaser ........................................................................................... 18

5.4 Facebook (FB) post – Copywriting (Hard Sell)............................................................... 19

5.5 Facebook (FB) post – Copywriting (Soft Sell) ................................................................ 28

5.6 General Posting ................................................................................................................ 33

6.0 SALES REPORT .................................................................................................................... 36

iii
7.0 TRANSACTION LIST & PERFORMANCE ........................................................................ 40

8.0 CONCLUSION ....................................................................................................................... 43

iv
 LIST OF FIGURES

Figure 1: Personal Information of Partner A .................................................................................. 1

Figure 2: Institution Information of Partner A ................................................................................ 1
Figure 3: Personal Information of Partner B................................................................................... 2
Figure 4: Institutional Information of Partner B ............................................................................. 2
Figure 5: MDEC Certificate of Completion of Partner A............................................................... 3
Figure 6: MDEC Certificate of Completion of Partner B ............................................................... 4
Figure 7: MyENT Certificate of Partner A ..................................................................................... 5
Figure 8: MyENT Certificate of Partner B ..................................................................................... 6
Figure 9: SSM Registration ............................................................................................................ 7
Figure 10: Form A (1) ..................................................................................................................... 8
Figure 11: Form A (2) ..................................................................................................................... 9
Figure 12: Form A (3) ................................................................................................................... 10
Figure 13: Form A (4) ................................................................................................................... 11
Figure 14: Form A (5) ................................................................................................................... 12
Figure 15: Form A (6) ................................................................................................................... 12
Figure 16: Logo of the Company .................................................................................................. 13
Figure 17: Organizational Chart of the Company......................................................................... 14
Figure 18: Facebook Page of Cupid Prints ................................................................................... 17
Figure 19: Transaction List of Cupid Prints ................................................................................. 40
Figure 20: October 2023 Performance .......................................................................................... 41
Figure 21: November 2023 Performance ...................................................................................... 41
Figure 22: December 2023 Performance ...................................................................................... 42
Figure 23: January 2024 Performance .......................................................................................... 42

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 LIST OF TABLES

Table 1: Price List ......................................................................................................................... 16

Table 2: Teaser 1, 2, 3, and 4 ........................................................................................................ 18
Table 3: Hard Sell Copywriting 1 & 2 .......................................................................................... 19
Table 4: Hard Sell Copywriting 3 & 4 .......................................................................................... 20
Table 5: Hard Sell Copywriting 5 & 6 .......................................................................................... 21
Table 6: Hard Sell Copywriting 7 & 8 .......................................................................................... 22
Table 7: Hard Sell Copywriting 9 & 10 ........................................................................................ 23
Table 8: Hard Sell Copywriting 11 & 12 ...................................................................................... 24
Table 9: Hard Sell Copywriting 13 & 14 ...................................................................................... 25
Table 10: Hard Sell Copywriting 15 & 16 .................................................................................... 26
Table 11: Hard Sell Copywriting 17 ............................................................................................. 27
Table 12: Soft Sell Copywriting 1 & 2 ......................................................................................... 28
Table 13: Soft Sell Copywriting 3, 4, 5 and 6 .............................................................................. 29
Table 14: Soft Sell Copywriting 7, 8, 9, and 10 ........................................................................... 30
Table 15: Soft Sell Copywriting 11, 12 13, and 14, ..................................................................... 31
Table 16: Soft Sell Copywriting 15 & 16 ..................................................................................... 32
Table 17: General Posting 1, 2, 3, and 4 ....................................................................................... 33
Table 18: General Posting 5, 6, 7, and 8 ....................................................................................... 34
Table 19: General Posting 9 and 10 .............................................................................................. 35
Table 20: Transaction 1, 2, 3, and 4 .............................................................................................. 36
Table 21: Transaction 5, 6, 7, and 8 .............................................................................................. 37
Table 22: Bank Transaction 9, 10, 11, and 12 .............................................................................. 38
Table 23: Bank Transaction 13 ..................................................................................................... 39

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1.0 GO-ECOMMERCE REGISTRATION

Figure 1: Personal Information of Partner A

Figure 2: Institution Information of Partner A

1
 Figure 3: Personal Information of Partner B

Figure 4: Institutional Information of Partner B

2
Figure 5: MDEC Certificate of Completion of Partner A

3
Figure 6: MDEC Certificate of Completion of Partner B

4
2.0 MYENT CERTIFICATE

Figure 7: MyENT Certificate of Partner A

5
Figure 8: MyENT Certificate of Partner B

6
3.0 SSM REGISTRATION (PARTNERSHIP)

Figure 9: SSM Registration

7
Figure 10: Form A (1)

8
Figure 11: Form A (2)

9
Figure 12: Form A (3)

10
Figure 13: Form A (4)

11
Figure 14: Form A (5)

Figure 15: Form A (6)

12
4.0 INTRODUCTION

4.1 Name and address

Figure 16: Logo of the Company

Cupid Prints is an emerging force in the field of instant photography, exemplifying the
combination of creativity and entrepreneurial drive. Founded in 2023, our modest
enterprise has settled at No. 48, Jalan Balau, Taman Cempaka, 02100, Padang Besar, Perlis,
where we strive to convert momentary instances into physical recollections. Cupid Prints
has established a distinct position in the industry by focusing on the craft of Polaroid
photography. We provide a diverse selection of instant prints that capture the true spirit of
treasured experiences.

4.2 Mission & Vision

At Cupid Prints, our mission is to make the pleasure of instant photography accessible to
everyone, offering them a physical way to keep and distribute their most cherished
memories. We want to empower individuals to transform fleeting moments into enduring
memories through the artistry of instant photography. We are committed to providing
accessible and affordable Polaroid prints that capture the essence of life's most precious
occasions. Driven by creativity, innovation, and a dedication to customer satisfaction, we

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strive to redefine the narrative of memory preservation, making the joy of instant
photography an integral part of people's lives. Our mission is rooted in the belief that every
snapshot tells a unique story, and at Cupid Prints, we aim to be the channel through which
those stories come to life.

On the other hand, our vision is to be the leading firm providing Polaroid printing
service that satisfies our client’s needs and takes part in the development of the
communities we work with. We envision a future where the magic of instant photography
transcends boundaries, becoming a universal language that connects hearts and memories
across the globe.

4.3 Organizational Chart

Figure 17: Organizational Chart of the Company

Cupid Prints is carefully managed by two creative partners, Julita Nabila Binti Ismail and
Aliya Binti Azizul, whose harmonious teamwork forms the foundation of our operations.
The organizational chart exhibits a horizontal structure, facilitating smooth communication
and expedited decision-making within the parameters of our dynamic corporate

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environment. This efficient strategy guarantees that our business initiatives are in
accordance with our overall vision, promoting a unified and productive work atmosphere.

4.4 Description of Products/Services

Cupid Prints specializes in the sale of Polaroid pictures, available in both mini and wide
film formats. The mini film offers a compact yet visually captivating snapshot, perfect for
everyday memories and personal keepsakes. With dimensions of 54mm by 86mm, this
miniaturized film delivers a compact yet visually captivating snapshot experience.
Engineered with precision, the film encapsulates the essence of cherished moments with
vivid colours and sharp details. Each unit, priced at RM5, not only captures a single
moment in time but also provides individuals with an accessible means to preserve personal
memories and creative expressions.

On the other hand, our wide film, priced at RM8 per unit, offers a larger canvas for
the preservation of cherished memories. With dimensions of 108mm by 86mm, this wide-
format film provides an expansive platform, ideal for capturing group photos and special
occasions with unparalleled clarity. With our superior printing quality, it ensures vibrant
colours and natural skin tones, creating visually stunning prints that transcend ordinary
snapshots. Priced at RM8 per unit, this film not only expands the scope of creative
compositions but also maintains accessibility, making the joy of instant photography
available to a broader audience.

Both products embody our commitment to delivering unparalleled quality and

affordability, ensuring that the magic of instant photography is accessible to all.

15
4.5 Price List

Product Name & Price

Polaroid Mini Film

RM5.00

Polaroid Wide Film

RM8.00

Table 1: Price List

16
5.0 FACEBOOK (FB)

5.1 Facebook (FB) page

Figure 18: Facebook Page of Cupid Prints

5.2 URL Facebook (FB) page

https://www.facebook.com/cupidprints/

17
5.3 Facebook (FB) post – Teaser

Teaser 1 Teaser 2

Teaser 3 Teaser 4

Table 2: Teaser 1, 2, 3, and 4

18
5.4 Facebook (FB) post – Copywriting (Hard Sell)

Hard Sell Copywriting 1 Hard Sell Copywriting 2

Table 3: Hard Sell Copywriting 1 & 2

19
Hard Sell Copywriting 3 Hard Sell Copywriting 4

Table 4: Hard Sell Copywriting 3 & 4

20
Hard Sell Copywriting 5 Hard Sell Copywriting 6

Table 5: Hard Sell Copywriting 5 & 6

21
Hard Sell Copywriting 7 Hard Sell Copywriting 8

Table 6: Hard Sell Copywriting 7 & 8

22
Hard Sell Copywriting 9 Hard Sell Copywriting 10

Table 7: Hard Sell Copywriting 9 & 10

23
Hard Sell Copywriting 11 Hard Sell Copywriting 12

Table 8: Hard Sell Copywriting 11 & 12

24
Hard Sell Copywriting 13 Hard Sell Copywriting 14

Table 9: Hard Sell Copywriting 13 & 14

25
Hard Sell Copywriting 15 Hard Sell Copywriting 16

Table 10: Hard Sell Copywriting 15 & 16

26
 Hard Sell Copywriting 17

Table 11: Hard Sell Copywriting 17

27
5.5 Facebook (FB) post – Copywriting (Soft Sell)

Soft Sell Copywriting 1 Soft Sell Copywriting 2

Table 12: Soft Sell Copywriting 1 & 2

28
Soft Sell Copywriting 3 Soft Sell Copywriting 4

Soft Sell Copywriting 5 Soft Sell Copywriting 6

Table 13: Soft Sell Copywriting 3, 4, 5 and 6

29
Soft Sell Copywriting 7 Soft Sell Copywriting 8

Soft Sell Copywriting 9 Soft Sell Copywriting 10

Table 14: Soft Sell Copywriting 7, 8, 9, and 10

30
Soft Sell Copywriting 11 Soft Sell Copywriting 12

Soft Sell Copywriting 13 Soft Sell Copywriting 14

Table 15: Soft Sell Copywriting 11, 12 13, and 14,

31
Soft Sell Copywriting 15 Soft Sell Copywriting 16

Table 16: Soft Sell Copywriting 15 & 16

32
5.6 General Posting

General Posting 1 General Posting 2

General Posting 3 General Posting 4

Table 17: General Posting 1, 2, 3, and 4

33
General Posting 5 General Posting 6

General Posting 7 General Posting 8

Table 18: General Posting 5, 6, 7, and 8

34
General Posting 9 General Posting 10

Table 19: General Posting 9 and 10

35
6.0 SALES REPORT

Transaction 1 Transaction 2

Name: Puteri Nur Haslinda Name: Nurul Zalikha

Address: Kolej Murni 2 Address: Kolej Masria 4
Payment method: Online Banking Payment method: Online Banking
Delivery method: COD Delivery method: COD
Transaction 3 Transaction 4

Name: Suraya Suhaimi Name: Haidar Zulkifli

Address: Kolej Murni 2 Address: Kolej Murni 1
Payment method: Online Banking Payment method: Online Banking
Delivery method: COD Delivery method: COD

Table 20: Transaction 1, 2, 3, and 4

36
 Transaction 5 Transaction 6

Name: Hajar Inara Name: Amni

Address: Kolej Murni 1 Address: Kolej Murni 2
Payment method: Online Banking Payment method: Online Banking
Delivery method: COD Delivery method: COD
Transaction 7 Transaction 8

Name: Muhd Hafif Name: Arni Hayfa

Address: Foddcourt Mahsuri Address: Kolej Murni 1
Payment method: Online Banking Payment method: Online Banking
Delivery method: COD Delivery method: COD

Table 21: Transaction 5, 6, 7, and 8

37
 Transaction 9 Transaction 10

Name: Mimie Name: Anna

Address: Kolej Murni 1 Address: Kolej Murni 1
Payment method: Online Banking Payment method: Cash
Delivery method: COD Delivery method: COD
Transaction 11 Transaction 12

Name: Uyaina Name: Ummi Kalsum

Address: Kolej Murni 1 Address: Kolej Murni 1
Payment method: Online Banking Payment method: Online Banking
Delivery method: COD Delivery method: COD

Table 22: Bank Transaction 9, 10, 11, and 12

38
 Transaction 13

Name: Aliya
Address: Kolej Murni 1
Payment method: Online Banking
Delivery method: COD

Table 23: Bank Transaction 13

39
7.0 TRANSACTION LIST & PERFORMANCE

Figure 19: Transaction List of Cupid Prints

40
Figure 20: October 2023 Performance

Figure 21: November 2023 Performance

41
Figure 22: December 2023 Performance

Figure 23: January 2024 Performance

42
8.0 CONCLUSION

To summarize, this portfolio explores the journey through the environment of Cupid Prints, which
showcases a tapestry characterized by passion, creativity, and a dedication to turn moments into
actual memories. The business's strategic placement in providing Polaroid Mini and Wide Films
not only fulfils but beyond the expectations of photography enthusiasts, effectively connecting the
domains of innovation and nostalgia. The efficiency and harmony that drive Cupid Prints forward
are underscored by its organizational structure, which is led by two visionary partners. The
objective of making instant photography accessible to everybody and the goal of being a
worldwide centre for creativity align with a dedication to achieving high standards and promoting
inclusiveness. Cupid Prints consistently has a lasting impact on the realm of memories and
narrative. The Polaroids serve as evidence of the brand's commitment to excellence, availability,
and the timeless enchantment of physical memories. The future of Cupid Prints holds great
potential in the realm of instant photography, as each click not only captures an image but also
creates a cherished memento.

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