Uji Mandiri 5.

3
A marketing campaign that manages to stand out and get great visibility can be definitely termed as
successful. As a business owner, you are always looking for -creative marketing
-
ideas which can work for you.
Most out-of-the-box campaigns like that tend to get amazing results. By nature, marketing requires that you keep
-
re-evaluating your strategy to stay current and updated. You don't need to reinvent the wheel. You should just
look around and find some inspiration from successful brands in the digital marketing world. This can help you
come up with a creative marketing campaign. Such a campaign will connect you with your audience, increase
their brand awareness, and multiply your revenue significantly. With an increasing number of channels and
technologies available to brands today, the scope for innovative and influential campaigns is higher than ever
before. We have compiled a list of the top marketing campaigns that are worth getting inspired from.

1. The underlined expression 'out-of-the-box' in the passage means that ....

x
A. do not follow regulations
B. demand a lot of effort

Y
C. have a lot of impact
D. are held outdoors
WE. are very creative
2. The underlined word 'should' in the passage is used to express ....
-

A. ability * D. opportunity X .
E. recommendation wi
*
B. obligation
C. possibility

3. It is always necessary to ... your marketing strategies to keep up with the changing times. Which of the
following is correct to complete the paraphrase of line 4 above?
A. reconsider D. inspire*
B. visualize * E. invent -
C. relocate *

Reuters has had long experience in at least three ways of telling a story: text, photos and video, not to

W mention combinations of all three. But there is a fourth, and it is fast becoming a key part of how we bring
information and insight to our readers and customers. Information graphics--and its cousin, data visualization--
are fast coming into their own at Thomson Reuters. They are both a reflection of the growing importance of smart,
well-researched and well-designed graphics in a world increasingly awash in data. In addition, the significant
strides the graphics team has taken in the past year to improve its skills, capabilities and infrastructure.
1Our team of visual journalists--based in Singapore, New York and London--spent much of 2014

~
upgrading their skills to create more interactive graphics. 2We collected data from all over the world. 3With steady,
day-to-day progress, the department has transformed itself into a hybrid print and digital shop. 4And the results
have been evident in the le. 5We went from publishing just a handful of interactive graphics in 2013 to more than
100 in 2014.
Among the notable work has been interactive graphics on the U.S. border crisis, World Cup brackets, and
- Malaysian Airlines MH370. One of our graphics that tracks the sobering number of journalist deaths worldwide
has been re-tweeted more than 13,000 times.
1The team has been taking advantage of a tool built to allow reporters and graphics editors to work from

W a common spreadsheet. 2This means reporters can update data and edit text inside a graphic by themselves,
increasing the number of graphics we can create and send to customers.
There is always more to be done, of course, but we now have a strong suite of digital tools. Many of which
we hope to put in the hands of more text journalists. And as the team develops new skills, you can expect to see
better and more integrated graphics offerings in many more stories.
4. The author describes the increasing skills of Reuter journalists effectively in paragraph ....
A. 1 D. 4
B. 2 E. 5
C. 3

5. The irrelevant statement in paragraph 2 is ….

A. sentence 1 D. sentence 4
B. sentence 2 E. sentence 5
C. sentence 3

6. What is the relation between sentence 1 and sentence 2 in paragraph 4?

A. Sentence 2 provides an example of how to make a spreadsheet introduced in sentence 1.
B. Sentence 2 restates the benefits of a tool for both reporters and editors specified in sentence.
C. Sentence 1 describes a beneficial tool for journalists and sentence 2 specifies the benefits for customers.
D. Sentence 2 provides a detailed description of a graphic tool to support its benefits explained in sentence
1.
E. Sentence 2 elaborates the benefits of using a tool that can be accessed by both reporters and editors
mentioned in sentence 1.

Hypertension is a chronic medical condition in which the blood pressure in the arteries is persistently
elevated. Hypertension is also sometimes called high blood pressure. High blood pressure usually does not cause
symptoms. Long- term high blood pressure, however, is a major risk factor for many illnesses. These include
coronary artery disease, stroke, heart failure, atrial fibrillation, peripheral vascular disease, vision loss, chronic
kidney disease, and dementia.
High blood pressure is categorized into two major types. They are primary high blood pressure and
secondary high blood pressure. According to statistics, about 90-95% of cases are primary hypertension. This type
is defined as high blood pressure due to nonspecific lifestyle and genetic factors. Lifestyle factors that increase
the risk include excess salt in the diet, excess body weight, smoking, and alcohol use. The remaining 5- 10% of
cases are categorized as secondary high blood pressure. This type of hypertension is defined as high blood
pressure due to an identifiable cause, such as chronic kidney disease, narrowing of the kidney arteries, an
endocrine disorder, or the use of birth control pills.
Blood pressure is expressed by two measurements namely the systolic and diastolic pressures. They are
the maximum and minimum pressures respectively. For most adults, normal blood pressure at rest is within the
range of 100-130 millimeters mercury (mmHg) systolic and 60-80 mmHg diastolic. High blood pressure is present
when the resting blood pressure is persistently at or above 130/90 or 140/90 mmHg. Different numbers apply to
children. High arterial blood pressure affects between 16 and 37% of the population globally.
Lifestyle changes and medications can lower blood pressure and decrease the risk of health
complications. Lifestyle changes include weight loss, decreased salt intake, physical exercise, and a healthy diet.
If lifestyle changes are not sufficient then blood pressure medications are used. Up to three medications can
control blood pressure in 90% of people. The treatment of moderately high arterial blood pressure with
medications is associated with an improved life expectancy.

7. What topic does the paragraph following the passage most likely discuss?
A. The type of hypertension
B. The definition of hypertension
C. The treatment of the hypertension
D. The measurement of hypertension
E. The variations of hypertension medications

8. What is the author's attitude toward the topic of the passage?

A. objective D. persuasive
B. cautious E. supportive
C. empathy
9. Which of the following is the best summary of the passage?
A. Hypertension is concerned with classification and measurement. These two should be related one to the
other.
B. Measurement of blood pressure should be regularly done as a way out to avoid hypertension. As a result,
many people can have a longer life.
C. Hypertension known as high blood pressure is one of the diseases that threaten the world. Thus, the
diseases due to hypertension have increased.
D. High blood pressure causes symptoms leading to other diseases. Due to high demand of treatments,
people use medication to lower their blood pressure.
E. Hypertension is caused by unhealthy lifestyle and genetical factors. People with high blood pressure need
to change their lifestyle and seek medical treatment.

10. Based on the passage, ….

A. the heavier you are, the higher your risk of taking medications
B. the less salt you consume, the lower the chance of low systolic
C. the higher your blood pressure, the higher your risk of heart disease
D. the more you focus on hypertension, the more you need to seek for help
E. the more birth control pills you take, the higher the chance of low diastolic

A recent survey reported that Instagram is the worst social media network for mental health and
wellbeing. It was associated with high levels of anxiety, depression, bullying and fear of missing out.
Previous studies have suggested that young people who spend more than two hours a day on social
networking sites are more prone to psychological distress. The report states that seeing friends constantly can
promote a 'compare and despair' attitude.
¹The authors wrote that social media posts can set unrealistic expectations. ²Additionally, the posts create
feelings of inadequacy and low-self esteem. ³One survey respondent wrote that Instagram easily makes girls and
women feel as if their bodies are not good enough. ⁴This is reflected by people adding filter and editing their
pictures in order for them to look 'perfect'.
Other research has found that the more social networks a young adult uses, the more likely he or she is
to report depression and anxiety. Trying to navigate between different norms and friend networks on various
platforms could be to blame. On the other hand, it is also possible that people with poor mental health are drawn
to multiple social media platforms in the first place.
¹The Royal Society is asking social media companies to make changes to reduce the harmful effects of
social media on children and young adults. ²The report recommends the introduction of a pop-up "heavy usage"
warning within these apps or websites. ³71% of the survey respondents say they would support this suggestion.
⁴Out of five social networks included in the survey, YouTube received the highest marks for health and wellbeing
and was the only site that received a net positive scored by respondents. ⁵It also recommends that companies find
a way to highlight photos of people that have been digitally manipulated. ⁶Lastly it is suggested that the
companies offer help to users who could be suffering from mental health problems.

11. Which part of the passage discusses Instagram's effect on self-confidence?

A. Paragraph 1 D. Paragraph 4
B. Paragraph 2 E. Paragraph 5
C. Paragraph 3

12. What is the relation between sentence 1 and 2 in paragraph 3?

A. Sentence 2 is a restatement why social media has the bad effects mentioned in sentence 1.
B. Sentence 1 introduces harmful social media posts and sentence 2 provides more details.

C. Sentence 1 states the effects of social media and sentence 2 gives another one.
D. Sentence 2 provides the example of social media's effect stated in sentence 1.
E. Sentence 1 presents a view on social media and sentence 2 contradicts it.
13. Which sentence is NOT relevant in paragraph 5?
A. Sentence 1 D. Sentence 4
B. Sentence 2 E. Sentence 5
C. Sentence 3

The older we get, the more likely we are to lapse into a sedentary lifestyle. Recent research reports an
estimated 67% of older adults sitting for more than eight hours per day, whereas only 28% to 34% of adults ages
65 to 74 are physically active.
A sedentary life can affect our health in ways we may not realize, and the consequences of too much
sitting every day can be adverse. For example, prolonged sitting, like spending hours watching television,
increases our chance of developing venous thrombosis, which potentially leads to fatal blood clots that form in
the deep veins of legs. In fact, people who watched television the most had a 70% greater risk of suffering from
venous thrombosis compared with those who never or seldom watched TV.
On the ip side, squeezing in extra movement during the day can have a big impact. For instance, standing
more can help us lose weight and keep it off. Everyday activities that incorporate more walking also build up
muscles, which may help us live longer. Researchers have found that loss of leg muscle strength and mass is
associated with slower walking speeds among older adults. Slower speeds are linked with lower 10- year survival
rate for people after age 75.
One way to combat the health risks of a sedentary lifestyle is to work small bits of exercise into daily
routine. It does not matter if we aren’t sweating or feeling like we are working hard as long as we are still moving
our arms and legs, stimulating our muscles, and working our joints. Exercise doesn't always have to be intense to
be effective. We can focus on adding just 30 minutes of extra activity into our day, three days a week, or we can
break it down into smaller segments, like 10 minutes in the morning, afternoon and evening.

14. The paragraph following the passage most likely discusses ....
A. some cases of the dangers of sitting all day long
B. the places we can visit to boost the frequency of our exercise
C. the benefits of maintaining a routine work-out on a daily basis
D. example of simple activities that can promote physical movements
E. recommendations on vitamins to take to make our body immune to diseases.

15. The author's attitude regarding sedentary lifestyle is ….

A. critical D. apologetic
B. neutral E. loathsome
C. resentful

16. Which of the following is the best summary of the passage?

A. The current sedentary is largely caused by people's tendency to remain idle and unproductive, such as
watching TV. It is worsened by the fact that most people work by sitting all day. To reverse the trend,
taking up rigorous sports can be a solution.
B. Being physically inactive for most of the day has been a lifestyle. Unfortunately, this way of life can harm
our bodily well-being. Nevertheless, the adverse impacts may be reduced by incorporating regular
movements on a daily basis.
C. It seems that everybody now is a potato couch. One of the causes is the long hours at work, which lead
people to sit behind the desk throughout the day. While this sounds productive, its dangers to health
may be profound.
D. A sedentary life is likely to distort the circulation of blood in our body. Therefore it is essential to keep
active whenever we can. As a rule of thumb, standing idle is preferred to sustained sitting.
E. Altering a sedentary lifestyle with a healthier one can be done by regularly working out. The longer the
exercise, the better the result. After all, staying vigorous is a choice, not a given situation.

17. Based on the passage, adults' well-being will be reasonably improved if ….

A. they switch from television to the Internet
B. they regularly run to reach the workplace
 C. they work while standing behind their desk X
D. they avoid commuting or driving to their office X
-

E. they engage in household chores more frequently

In this era, data and analytics play an important role in organizational decision making. Therefore, there
is no excuse for not knowing a target audience and what exactly they want. Since the last decade, technology has
developed rapidly. This has enabled marketers to collect and control massive amounts of data. The data can be
-

from -the varying stages of their consumers' buying cycle. The times of mass broadcasting have long disappeared.
Sophisticated tools are now helping marketers to precisely reach wide audiences. Marketers no longer have to
guess the demographics of their audience. Instead, they can build accurate and relevant strategies just by
following the trends found in the data of their audience. However, being data-driven is much trickier than it
would appear. In many companies, marketing departments often struggle in this area. They find it difficult to
find experts to help them cope with the challenge.

18. The word 'rapidly' in the passage means …

A. swiftly D. innovatively * .

E. progressively X
**
B. gradually
C. collectively

19. The word 'can' in the passage is used to express ….

A. ability X .
D. possibility
B. request * E. permissionX-
C. obligation *

20. According to the passage, ... devices are currently paving the way for marketers to contact many people.
A. contemporary X . D. radical ↓
B. advanced E. useful
C. intrusive X