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Digital Marketing Overview

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Rajat Tangri
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8 views

Digital Marketing Overview

Uploaded by

Rajat Tangri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing Overview

1. What is Digital Marketing?

Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. It

leverages online marketing tactics such as search engines, social media, email, and websites to

connect with current and prospective customers.

2. Key Components of Digital Marketing

- Search Engine Optimization (SEO): Improving your website to rank higher on search engines like

Google, increasing organic traffic.

- Content Marketing: Creating valuable content to attract and engage your target audience.

- Social Media Marketing: Using platforms like Facebook, Twitter, LinkedIn, and Instagram to

promote your brand and content.

- Pay-Per-Click (PPC): Paying for each click on your ads, commonly used in search engine

advertising (e.g., Google Ads).

- Affiliate Marketing: Earning a commission by promoting other people's (or company's) products.

- Email Marketing: Using email to send ads, request business, or solicit sales or donations.

- Influencer Marketing: Collaborating with influencers to promote your brand or products.

- Analytics: Tracking and analyzing data to measure the success of digital marketing efforts and

make informed decisions.

3. Benefits of Digital Marketing

- Global Reach: Digital marketing provides businesses with an opportunity to expand their reach to a

global audience.
- Cost-Effective: Compared to traditional marketing, digital marketing is more affordable and

provides a higher ROI.

- Measurable Results: Digital marketing tools and analytics allow you to track the performance of

your campaigns in real time.

- Personalization: Targeting specific audiences with personalized messages to improve engagement

and conversion rates.

4. Conclusion

Digital marketing is an essential tool for businesses to stay competitive in today's digital age. By

leveraging various digital channels and strategies, businesses can effectively reach and engage

with their target audience, driving growth and success.

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