Omnichannel Mid Exam

Omnichannel Retailing Mid Exam
Nama: David Christian Lunadi
NIM: 2501969044
Answer:
A. For Glasses.Inc., concentrating on a single channel has a number of advantages. First off, by focusing
on one platform and requiring fewer personnel, it can lower marketing and operational costs. Second,
using a single channel can guarantee that the brand's messaging and value proposition are constant
across all points of contact with customers, increasing brand recognition and patron trust. Thirdly, by
concentrating on a single channel, Glasses.Inc can improve customer service, cater their offerings to
specific customer needs, and manage inventory and shipping more effectively. Finally, before
implementing new concepts across multiple channels, Glasses.Inc can test and experiment with novel
concepts on a single channel in a safe environment.
B. Possible benefits for Glasses, Inc. First of all, it can broaden the company's reach and let them to
communicate with clients through a variety of offline and online channels. Customers' involvement and
brand awareness may rise as a result. Second, an omnichannel strategy may offer a streamlined and
constant customer experience across all touchpoints, increasing customer loyalty and satisfaction.
Thirdly, by combining several channels, Glasses.Inc may use customer data to better understand
consumer preferences and behavior, resulting in more targeted marketing campaigns and tailored
product offerings. Fourth, an omnichannel strategy can aid Glasses.Inc in streamlining logistics for supply
chains and inventory, leading to more effective operations and quicker delivery times. Last but not least,
an omnichannel strategy can deliver insightful data on customer behavior, preferences, and purchasing
trends, enabling Glasses.Inc to make data-driven decisions and continually enhance their services.
By incorporating offline locations, Glasses.Inc's online sales can be increased in a variety of ways. The
first benefit of having a physical presence is that it can raise brand recognition and awareness, draw in
new customers who may not have known about the company before, and eventually improve internet
traffic and sales. Secondly, Glasses.Inc can increase online sales by showcasing their products and letting
customers try on eyewear in-person. This will increase customer confidence and trust.
Thirdly, by offering tailored experiences to customers, offline venues can foster deeper connections with
them, fostering higher customer loyalty and repeat online purchases. Additionally, Glasses.Inc can
generate more revenue streams and boost online sales through cross-selling and upselling by providing
supplementary goods and services such as eyeglass accessories or eye exams through physical locations.
Last but not least, Glasses.Inc can reach out to potential new clients who could have been overlooked
through online channels by building offline locations in select regions. This will raise brand awareness
and ultimately result in more online sales.
For Glasses.Inc, the customer journey starts with brand awareness, where prospective customers can
read about the company through online advertisements or social media channels. This may be done via
a variety of touchpoints, including social media ads, influencer marketing, and Google search ads, all of
which have the benefit of immediately reaching a wide audience and building brand awareness. The
following touchpoint is deliberation, during which prospective clients are thinking about ordering glasses
from Glasses.Inc. The Glasses.Inc website, online reviews, and social media accounts are examples of
possible touchpoints for this stage. These touchpoints can offer thorough information about the
company and its goods, assisting in building the customer's confidence and trustworthiness. Potential
touchpoints after a customer decides to buy something are the Glasses.Inc website, online marketplaces,
and physical stores. These touchpoints can offer a seamless purchasing process, facilitating the
transaction for customers. Last but not least, post-purchase touchpoints include social media accounts,
online reviews, and customer service. These touchpoints can offer constant assistance and interaction
with the client, fostering loyalty and repeat business. Through these touchpoints, Glasses.Inc can
effectively reach their target market, communicate their value proposition, and reinforce their brand
values by leveraging both physical and digital channels. As a result, Glasses.Inc may be able to become
an omnichannel shop, which would ultimately result in an increase in both online and offline sales.
How Glasses.Inc make their current and potential consumers want to come to their offline stores by
using omnichannel retail communication strategy:
-Personalized in-store experiences: Glasses.Inc can provide its consumers specialized services when they
go to their physical stores by using customer information gathered through internet channels.
Glasses.Inc can raise the likelihood that a consumer will make a purchase by giving recommendations on
particular eyeglass frames based on past purchase history or browsing habits.
-Glasses, a virtual try-on tool.Before making a purchase, Inc. can use virtual try-on technology to let
clients see how they might seem in various glasses frames. Customers may be persuaded to go to their
physical stores in order to use this technology firsthand by the availability of doing so online or in-store
-Glasses are available for online store pickup.Inc. can provide customers with the option to pick up their
online orders from their local store. Customers benefit from this in terms of convenience and the chance
to try on different eyeglass frames while they are in the store.
-Host in-store events: By offering a different experience that cannot be replicated online, Glasses.Inc can
create a sense of excitement and urgency among their target audience.

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Omnichannel Retailing Mid Exam

Nama: David Christian Lunadi

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