BRAND

GUIDELINES
How To Use
These Guidelines
These guidelines are provided to give a framework for
strategic direction, tone of voice, and visual consistency.
Our focus is a high-quality education, so we want our brand
to reflect this driving force in every corner. Our entire team
should look to these guidelines to direct creative choices
and marketing pursuits.

A brand is a living entity, but the purpose of these

guidelines is to help us effectively navigate our evolving
brand as we strive to become synonymous with academic
success.

BRAND STRATEGY BRAND IDENTITY

Overview 4 Emotional Promise 7 Logo Library 10 Typography 19
Place In Market 5 Brand Voice 8 Color Combos 15 Brand Pattern 21
Position 6 Logo Usage 16 Brand Examples 26
Color Palette 17
BRAND GUIDELINES IDENTITY / 03

01PART ONE | The Framework Behind Our Brand

BRAND
STRATEGY
Placing Lynn-Rose School
in the best position to thrive.
BRAND OVERVIEW S TR ATEGY / 04

Lynn-Rose School is a premier

private school that prepares
students to be independent
thinkers and lifelong learners.
From our robust curriculum options to our unique special programs,
we give our students an opportunity to excel and set themselves up
for personal growth and long-term success.
OUR PLACE IN THE MARKET S TR ATEGY / 05

Our IB curriculum and specialized

programs make us a top choice for
the student that is looking for a
refined, excellence-focused education.
We have a 100% university acceptance rate, which proves that
our approach equips students with the tools necessary to reach their
lofty goals. Being a part of Lynn-Rose means being immersed in an
environment that cares about the highest quality education.
BRAND POSITION S TR ATEGY / 06

For the student that wants a quality

education tailored to their goals,
we rise to the top as a premium
education option.
We offer the most unique and comprehensive learning experience available
in the Greater Toronto Area. Our curriculum and environment is set up to
provide students with a head-start in the academic world. We produce
strong learners and well-rounded members of the next generation.
EMOTIONAL PROMISE S TR ATEGY / 07

Our students feel dignified and cared for

when they enter our school, and as they
progress with us, they feel ready to reach
their highest goals.
The backbone of our branding lies in the premium experience
and top-notch quality of our IB curriculum. These value points
are what influence the emotions of our market.
BRAND VOICE S TR ATEGY / 08

Refined Collected
Prestigious Notable
Knowledgeable Focused
The words we say impact the perception of our brand. We want
our voice to reinforce our brand position. When preparing copy
for our school, make sure it reflects these qualities.
BRAND GUIDELINES IDENTITY / 9

02PART ONE | The Framework Behind Our Brand

BRAND
IDENTITY
Ensuring that Lynn-Rose School
appears properly in the world.
10

OUR CREST
This is the cornerstone of our identity. It expresses our
name and sets the tone of our brand. It should be used
in all communications, either on it’s own or within an
approved lockup. Shown below are the allowed
color variations of our crest.
IDENTIT Y
BR AND
11

OUR FULL LOGO

This lockup showcases our founding years, pointing
to our longevity. This should be used in market-fac-
ing collateral when we want to highlight our legacy.
IDENTIT Y

MINIMUM SIZE AREAS OF USE PADDING

BR AND

Do not use this logo at a size This logo is ideal for cover pages, Ensure that there is ample padding around
smaller than 3 inches across. event collateral and large lay- the logo when using it. The size of our rose
outs. bud should be considered the minimum size
for padding.
12

OUR SIMPLE LOGO

This lockup drops our establishing year,and scales the
icon down, providing a more usable stacked layout.
This should be our most utilized logo, due to it’s
balance and flexibility.
IDENTIT Y

MINIMUM SIZE AREAS OF USE PADDING

Do not use this logo at a size This logo is ideal for internal Ensure that there is ample padding around
BR AND

smaller than 2 inches across. and external collateral, as well the logo when using it. The size of our rose
as most digital uses. bud should be considered the minimum size
for padding.
13

OUR HORIZONTAL LOGO

This lockup is for long spaces, allowing our icon and
name to fit in areas that don’t have ample vertical
space for our simple logo.
IDENTIT Y

MINIMUM SIZE AREAS OF USE PADDING

BR AND

Do not use this logo at a size This logo is ideal lanyards, long Ensure that there is ample padding around
smaller than 3 inches across. horizontal banners, and digital the logo when using it. The size of our rose
and printed ads. bud should be considered the minimum size
for padding.
14

OUR MONOGRAM LOGO

This lockup drops our name in favor of our abbrevia-
tion, and it’s size and balance makes it very flexible
for use.
IDENTIT Y

MINIMUM SIZE AREAS OF USE PADDING

BR AND

Do not use this logo at a size This logo is ideal for uniforms, Ensure that there is ample padding around
smaller than 1 inches across. stickers, badges, backdrops, and the logo when using it. The size of our rose
school pride collateral. bud should be considered the minimum size
for padding.
15

ISP BADGE USAGE

The full, simplified, and horizontal logo should frequently
be paired with the ‘An ISP School’ badge. Only use the
badge when it can be at a legible size. The logo with the
badge is available for use in every approved color variation
of our logo.
IDENTIT Y
BR AND
16

LOGO COLOR USAGE

We have a limited range of color options to ensure that our logo maintains it’s recognition
and functionality. Refer to the examples below for acceptable color combinations on different
backgrounds. The following pages will give direction on the exact naming of each logo file.
IDENTIT Y
BR AND
17

1 2 3 1. LRS_Full Logo_Color

2. LRS_Full Logo_Blue

3. LRS_Full Logo_Red on Dark BG

4. LRS_Full Logo_White

5. LRS_Full Logo_Color_ISP

6. LRS_Full Logo_Blue_ISP

4 5 6 7. LRS_Full Logo_Red on Dark BG_ISP

8. LRS_Full Logo_White_ISP

9. LRS_Horizontal Logo_Color
IDENTIT Y

7 8 9
BR AND
18

10 11 12 10. LRS_Horizontal Logo_Blue

11. LRS_Horizontal Logo_Red on Dark BG

12. LRS_Horizontal Logo_White

13. LRS_Horizontal Logo_Color_ISP

14. LRS_Horizontal Logo_Blue_ISP

15. LRS_Horizontal Logo_Red on Dark BG_ISP

13 14 15 16. LRS_Horizontal Logo_White_ISP

17. LRS_Monogram_Color

18. LRS_Monogram_Blue

17. LRS_Monogram_Red on Dark BG

18. LRS_Monogram_White
IDENTIT Y

16 17 18 19 20
BR AND
19

LOGO USAGE

DO NOT skew or distort our logo DO NOT add shadows or effects DO NOT change the coloring
IDENTIT Y
BR AND

DO NOT rearrange elements DO NOT rotate the logo DO NOT set on different backgrounds
20

COLOR PALETTE Light Blue | 5%

Light Red | 5%
We have three primary colors to leverage across our Navy Blue | 25%
brand and three secondary colors. Royal Red and
Navy Blue are the bold, attention-grabbing colors
of our school. Pure White balances them out and
allows us to maintain a clean, crisp identity.
Legacy Blue | 15%
Legacy Blue is used subtly to structure layouts and
guide the viewer’s eye without using darker colors.

Light Red and Light Blue are used in our pattern

and any simple gradient.

Refer to the opposing graph for guidance in the

frequency of color usage.
IDENTIT Y
BR AND

Pure White | 25% Royal Red | 25%

21

ROYAL RED LIGHT RED

# f f3333 # f f6451

R| 255 G| 51 B| 51 C| 0 M| 92 Y| 83 K| 0 R| 255 G| 100 B| 81 C| 0 M| 76 Y| 67 K| 0

NAVY BLUE LIGHT BLUE

# 1f3b4f # 1e506d

R| 31 G| 59 B| 79 C| 91 M| 70 Y | 47 K| 40 R| 30 G| 80 B| 109 C| 92 M| 65 Y| 38 K| 21
IDENTIT Y

PURE WHITE LEGACY BLUE

#ffffff #d9ebf 1
BR AND

R| 255 G| 255 B| 255 C| 0 M| 0 Y| 0 K| 0 R| 217 G| 235 B| 241

22

ARSENAL REGULAR Title - 40 pt.

Averia Serif Libre Light H1 - 20 pt.

Works Sans Regular H2 - 18 pt.

ARSENAL BOLD H3 - 14 pt.

IDENTIT Y

WORK SANS SEMIBOLD Subtitle - 12 pt.

Work Sans Regular Body Text - 10 pt.

BR AND
23

Subtitle T H E LY N N - R O S E A D V A N TA G E

H1
Exceptional
Private School in
Mississauga, ON
H3 YOUR CHILDREN’S FUTURE STARTS HERE.
IDENTIT Y

Body Lynn-Rose is an IB World School that recognizes each student

as a unique individual who has his or her own particular way of
learning. Our teachers have been selected on the basis that they
are flexible and varied in their teaching methods and timelines.
It is because of this flexibility in programming that all students
will be able to achieve the expected outcomes in a manner that
BR AND

is conducive to their own learning style.

24

PATTERN
We have a simple diamond pattern to utilize throughout our brand.
The acceptable color combos is Light Red on Royal Red, Light Blue
on Navy Blue, and Legacy Blue on Pure White. This pattern should
be used as a secondary element, never a focal point.
IDENTIT Y
BR AND
BRAND GUIDELINES IDENTITY / 25

03PART ONE | The Framework Behind Our Brand

BRAND
EXAMPLES
Inspiration for how to apply
our school’s identity.
BANNER EXAMPLES / 26
BUSINESS CARD EXAMPLES / 27
NAME BADGES EXAMPLES / 28
APPAREL EXAMPLES / 29
APPAREL EXAMPLES / 30
WAYFINDING EXAMPLES / 31
BANNER EXAMPLES / 32
BILLBOARD EXAMPLES / 33
SOCIAL POSTS EXAMPLES / 34
 For questions, contact
hello@creativechameleonstudio.com