Developing my leadership approach in the field of

marketing and management

Essay

In today’s data-driven and customer-focused world, marketing executives are in a position

that has never been challenging for them to set competitive goals and agendas for the future
sustainability of their companies. Any AI discussion must examine leadership in various
forms, as it will impact the customers, suppliers, employees, and all other
stakeholders(Manyika, 2017). AI will never be able to completely set the agendas if it is not
transformed first by the intelligent leader; the challenges and conundrums faced in business
cannot be handled alone by computer programs, The solutions can be found elsewhere,
specifically in a shift from intelligent to wise leadership because astute leaders not only
produce and seize essential economic value, but they also construct organizations that are
more sustainable and legitimate in their operations (Baer,2017). They are responsible,
exceedingly reasonable, and follow their fiduciary obligation of devotion and care to the
business as well as its sustainable and long-term worth; depending on how intelligently it is
guided, artificial intelligence has the potential to either increase, decrease, or eliminate value.
Expanding one's understanding of the circumstances at hand and adopting a more
comprehensive point of view are two essential components of making sound decisions; it
involves having the ability to understand and find solutions to conflicts, inconsistencies, and
paradoxes (Zarkadakis,2018). Wise leaders embrace what is known as a "multifold
viewpoint" and possess the emotional maturity and spiritual generosity necessary to motivate
and inspire others. By utilizing the social artistry model, leaders are very vigilant to counter
social issues by creative means of AI, as Artificial intelligence has the potential to assist
executives in making their organization's vision a reality; nevertheless, if it is not used
wisely, it may put at risk a more compassionate future (Rao, 2018).
The application of AI resulting in future sustainability
Artificial intelligence (AI) and machine learning both entail computers sifting through
massive amounts of data in search of patterns and using those patterns to generate predictions
about employees' emotions, work capacities, and customer's purchasing preferences,
retention, and all other aspects of business decision making as according to the emotional
intelligence theories, the emotions of organizational personal’s must be recognized,
controlled and managed by the leaders before taking any decision, and deep learning makes it
possible to model the future using an artificial "neural network (Agrawal, 2018).
Using various forms of AI and robotic technology to automate corporate procedures for
future sustainability
Gaining insights via data analysis and improved prediction, which is more exact and cost-
effective, based on algorithms that find patterns in massive amounts of data and evaluate the
significance of those patterns that help the corporate leaders make better predictions and
decisions for the future. Like in marketing campaigns, managers use AI algorithms to target
their potential customers on Facebook and Instagram based on their search history and
messaging. Furthermore, Chatbots that parse natural language, intelligent agents, and
machine learning may facilitate engagement with customers and staff(Rao, 2018).
Using the predictive capabilities of AI future challenge identification for better decision
making
Every top executive knows how important it is to anticipate the next major change in the
market or breakthrough innovation; when it comes to rising above the noise and identifying
patterns and signals, AI is already doing better than humans. Its accurate forecasting
capability collaborates with human judgment and makes it more accurate. However, to
leverage AI, important operational tasks will need to be transformed, and external corporate
barriers will need to be crossed to collaborate on forming an ecosystem of shared (digital)
connections and practices (Zarkadakis,2018). In addition, future predictions should result in
legitimate actions from a strategic perspective. Data analytics should be ingrained as a
fundamental organizational competency so that it can be utilized to identify weak areas of
decision-making that lead to failures, develop accurate solutions, and empower decisions that
can make the firm sustainable in the competitive environment (Nanjok, 2018).
In business, it is important to imagine the impossible, produces innovative ideas, and
motivate and inspire others. Rather than simply anticipating individual occurrences, business
leaders are attempting to mold a future scenario. Intelligent leaders will mix human and
artificial intelligence, using AI as a powerful tool, and they will do this by combining the two
forms of intellect. Creative leaders put their talents to use wherever they have a chance to
affect change by devising novel approaches to problems over which they have little control or
knowledge. AI's scope extends beyond industry (where the popular imagination tends to
place it). Since many years ago, it has been reshaping financial services and influencing
investment choices. In medicine, machine learning may be used to analyze brain scans on
hospital admission, for instance, to sort out the most urgent cases. In addition, using digital
technology, particularly the predictive capacity of AI, can assist businesses in reducing their
environmental impact. Philips is using it to cut waste by capturing more information on the
product life cycle (Baer,2017).
Artificial intelligence is a dark box; confidence must build
Data processing allows mechanical systems to acquire knowledge. Each successive layer of a
deep neural network can distinguish increasingly complicated characteristics codified into
algorithms. However, the rise of complexity makes the decision-making process less
transparent. According to the 2017 PwC CEO Pulse poll, most respondents (76%) believe
that a lack of transparency (and the possibility of biases) is the primary factor preventing its
implementation in their organization. Seventy-three percent of respondents mentioned the
requirement for governance and regulations to regulate AI. In addition, the human intellect
that created or ran any artificial intelligence or machine learning system will always be the
system's "soul." AI requires clear and relevant objectives, as algorithms will only perform
what they are instructed (Zarkadakis,2018. In addition, even if they can recognize patterns
that are too delicate for human detection, produce correct insights, and make it possible for
better, more informed judgments, they do not explain why they give certain suggestions.
Also, making a forecast is different from advising because doing so presumes a specific
"socio-ethical value" dimension (Davenport,2018). Therefore, AI may become clever in the
future, but it will still rely on humans to define the appropriate objectives and participate in
creative interpretation. Simply having human intellect, or even artificial intelligence does not
equate to having wisdom. All sectors, including the government (detection of potential
cyberattacks in traffic control systems and military drones), retail (theft detection), and
banking (detection of suspicious conduct), will reap the benefits of this technology.
Moreover, powerful artificial intelligence techniques can be obtained by correlating big data
analytics with core digital technologies (Luca,2018). These techniques include robotics,
speech recognition, image recognition, decision-making, robotic process automation, and
virtual agents that generate and process natural language.

It is highly improbable that machines will replace people soon.

Artificial intelligence (AI) and machine learning may significantly transform how work is
performed, complementing, and enhancing human talents. Cognitive systems can conduct a
variety of activities, continually improving their level of intelligence via the use of feedback
loops. However, whole occupations are still outside their purview (Rao, 2018). If automation
and outsourcing are going to revolutionize the way work is done, then people with
"upgraded" versions of their cognitive abilities will still be in charge. An example of this may
be seen at Mercedes-Benz, where "coot" arms, which are intelligent and aware of their
surroundings, are led by human employees and used to operate heavy parts as an extension of
the worker's body. In this view, artificial intelligence may result in the demand for new jobs
and talent, enabling productive cooperation with intelligent robots. The digitization
processes, including data analytics, artificial intelligence (AI), robots, and automation, can
increase productivity (Bourton,2018). Humans' creative capacity still outweighs computers
since abstract symbolic thinking cannot (yet) generate meaning independently. In the future,
neuromorphic computers, which, in the words of the European Commission, "mimic essential
elements of biological brains by being energy efficient, durable, and able to learn," could do
anything of this magnitude. However, leaders need to make decisions right now that will
affect the immediate and global environment and give a return on investment. A shrewd
leader will recognize the huge prospects and capabilities offered by machine learning, which
have been enlightened by the discoveries made in neuroscience while also emphasizing
human innovation. Instead of competing with machines, business leaders should focus on
improving human traits such as creativity, discernment, social collaboration, and a holistic
view of the future (Priest, 2018).
The fact that the human brain makes decisions based on emotions rather than logic has led to
one positive outcome: the establishment of moral and ethical ideals that go beyond the realm
of calculating, utilitarian thought. We can only hope that management knowledge will
manage contemporary difficulties and build a more "aware" and purpose-driven future,
something that robots cannot and should not achieve on their own. For a meaningful future,
corporate leadership must accept responsibility, a socioeconomic phenomenon that a
conscious mind can only perform. One that is not located in the brain but is a social contract
between people to advance in a financially viable manner while keeping in mind a clear,
larger, and inspirational (social) purpose(Baer,2017).
We are in dire need of leaders that are not just knowledgeable about their field of work and
the operations inside it but also exceptionally astute—those who are conscious of cognitive
biases that weaken what is assumed to be logical thought. However, even though this
knowledge may significantly enhance decision-making, sensible leaders must motivate their
staff to become more perceptive and inventive to achieve optimal results. However, more is
needed. An extra set of essential factors is introduced into the equation of effective leadership
by astute decision-making. When intelligent executives tackle the conundrums of business in
an all-encompassing manner-when, they shift the focus of their organization from
"profitability" to "purpose"-then they become smart (Manyika, 2017). Not only can astute
leaders generate and seize crucial economic value, but they can also construct more
sustainable and legitimate organizations. They are not only rational but also accountable for
their actions. A fiduciary obligation requires astute leadership. A ‘return on responsible
conduct' not only has the potential to be considered in terms of financial gain, but it is also a
duty to act responsibly and wisely for the future sustainability of the firm, environment,
customer, and employees. A common misunderstanding of the word "fiduciary obligation" is
that it refers to "shareholder primacy," which means "putting shareholders first and ensuring
short-term profitability. CEOs have a duty of loyalty and care to the company and its
sustainable and long-term worth. This duty is known as a fiduciary duty. Depending on how
technology is managed, artificial intelligence (AI) can either increase, undermine, or even
destroy value(Zarkadakis,2018).
Company executives of today understand that the inventiveness of their business partners and
subordinates is vastly superior to that of any machine, particularly given that abstract
symbolic thinking cannot construct meaning independently. In the distant future,
neuromorphic computers xxxii (which, in the words of the European Commission, can
imitate significant characteristics of biological brains by being energy efficient, durable, and
able to learn) may be successful in accomplishing such a challenging task. However, leaders
need to make decisions right now that will have an effect not just on the immediate
environment but also on a broader global one - ones that, ideally, will give a return on
investment. Technological and intellectual advancement are disruptive forces (Manyika,
2017). Wise leadership will embrace the great prospects and prowess of machine learning
skills, enlightened by insights from the constantly developing area of neuroscience, while
also highlighting the necessity of creative invention by people. Jack Ma cautioned that we
should not try to compete with computers and heed his advice. Instead, we must put our
energy into cultivating human traits, such as creativity, discernment, social engagement, and
a more comprehensive view of the future.
New intelligence, new leadership
The next generation of wiser leaders will do the following:
 Embrace and promote the partnership between human and artificial intelligence,
which will alter operations, markets, and sectors, as well as the workforce, with new
skill sets.
  Create a vision of a more meaningful future for organizational stakeholders by
demonstrating what that future may look like, then guiding and empowering their
company to work toward achieving that vision.
 Because of this, they instill profitable development while making society a better
place to live, maintaining their fiduciary obligation to the organization, its
shareholders and other stakeholders, and the community at large (West,2017).
Aspects of an AI-Aware Leader
The 'cognitive firm' of the future will be quite different from any business model we are
familiar with now. However, data are nothing more than a collection of numbers without
significance when taken from context. Therefore, executives knowledgeable about AI should
foster innovation by welcoming cooperation between humans and AI, revolutionizing
processes, markets, and sectors - as well as the workforce - with new skill sets
(Bourton,2018). The following characteristics will be combined in a wise AI leader
(Bourton,2018):
 Inspiring other individuals to work toward a desired future "mobilizer."
 Assisting in the maintenance of human contact as a social function
 Emphasizing the originality and inventiveness of individuals.
 Mediators bring together AI and humans in a shared mission.
 Building bridges inside the AI ecosystem as a Navigator.
 Using AI to gain a competitive advantage like Explorer.
 Analyzing, diagnosing, and planning are all part of being an architect.
 Guardian to protect the honesty of AI creation and maintenance.
AI-wise leaders, like smart leaders in general, can see a more meaningful future, show
organizational stakeholders what it may look like, direct and allow their company to achieve
that objective, and project a more meaningful future for their business (Bourton,2018). They
will be able to infuse profitable growth in society, making it a "better" place to live, all while
adhering to the fiduciary obligation that they owe to their company, its stakeholders, and the
community.
References
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 West, G., (2017), Scale. The Universal Laws of Growth, Innovation, Sustainability,
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