Marketing Foundation Mid Term Final
Marketing Foundation Mid Term Final
Marketing Foundation Mid Term Final
MENTORS
Nishant Verma
Divyanshi Sharma
TABLE OF
CONTENTS
01 Project Overview
05 Week 3 content
02 Project Timeline
06 Overall analysis of Project
03 Week 0 and Week 1 contents
07 Resources
04 Week 2 content
01. OBJECTIVE
Upto the mid-term, the project focuses on
establishing a foundational understanding
of marketing concepts. Objectives include
introducing key terminologies, analyzing
markets, understanding product
positioning, and targeting audiences.
Introduction and overview of Introduction to Market Understand the product SEO Optimization and Content
project learnings terminologies and Market Target market Customer Strategy
Analysis mindset Competitive landscape Introduction to Digital
Introduction to Marketing Marketing
WEEK 0 (13th - 14th May)
Session held on 13th May
Agenda - Introduction to the project
We expanded our idea on the product target market, customer mindset and the
competitive landscape through our analysis of Blinkit.
We had a major focus on understanding the various stages in the Product Lifecycle
i.e the introduction, growth, maturity and decline of a product, while also working
towards learning about the phases in product development (Conceive, Plan,
t
Develop, Iterate, Launch, Steady State, Maintain/Kill)
We formed an idea about the Ansoff Matrix, a useful business tool used to nurture
budding ventures in the market through its 4 strategies (Market Penetration,
Market Development, Product Development and Diversification)
The best part has been the case studies, which have helped us understand the concepts
thoroughly. We've explored examples from tMcDonald's, the Nano car, Apple, and Zepto.
Additionally, assignments have included real-life examples like Blinkit, allowing us to
apply our learning and enhance our critical thinking skills. Sessions have also been
conducted to discuss the concepts in detail.
OUR TEAM
Manas Jain Kuniya
Prachi Sharma
Sanket Bansal
Aryan Deo
Chinthala Manasa
Sasanpuri Sonica
Shaondeep Mandal
Gargee Dhalkari
Deepanshu Raj
Kushal Agrawal
Rupant Dixit
Akshat
Divyansh Gupta
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