Marketing Foundation Mid Term Final

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Product Club, IITK

MENTORS
Nishant Verma
Divyanshi Sharma
TABLE OF
CONTENTS
01 Project Overview
05 Week 3 content
02 Project Timeline
06 Overall analysis of Project
03 Week 0 and Week 1 contents
07 Resources
04 Week 2 content
01. OBJECTIVE
Upto the mid-term, the project focuses on
establishing a foundational understanding
of marketing concepts. Objectives include
introducing key terminologies, analyzing
markets, understanding product
positioning, and targeting audiences.

02. METHODOLOGY 03. INSIGHTS


Over 3 weeks, we explored market Insights gained include market analysis,
dynamics, product attributes, target product positioning, and SEO
audience characteristics, and SEO optimization. Practical assignments
optimization. Practical assignments applied theoretical concepts to real-
enhanced theoretical learning with real- world scenarios, building a strong
world applications. marketing foundation for us.
TIMELINE TILL MID TERM

WEEK 0 WEEK 1 WEEK 2 WEEK 3

Introduction and overview of Introduction to Market Understand the product SEO Optimization and Content
project learnings terminologies and Market Target market Customer Strategy
Analysis mindset Competitive landscape Introduction to Digital
Introduction to Marketing Marketing
WEEK 0 (13th - 14th May)
Session held on 13th May
Agenda - Introduction to the project

WEEK 1 (15th - 25th May)


MARKETING AND ITS FUNCTION - We understood difference between
Marketing is a set of activities related to
creating, communicating, delivering, and
customer and consumer and what is
exchanging offerings that have value for others. value for a customer
It brings value to customers, whom the business t
seeks to identify, satisfy, and retain. Advertising Branding Sales

we learnt about roles of Marketing mix Analysis


SWOT strength-weakness-
marketing
opportunity-threat
PESTEL-politics-economics-
we learnt 4 steps to define place
product social-technology-
target market price promotion environmental-legal
WEEK 2 (26th May - 3rd June)
consumer

We expanded our idea on the product target market, customer mindset and the
competitive landscape through our analysis of Blinkit.

We had a major focus on understanding the various stages in the Product Lifecycle
i.e the introduction, growth, maturity and decline of a product, while also working
towards learning about the phases in product development (Conceive, Plan,
t
Develop, Iterate, Launch, Steady State, Maintain/Kill)

We formed an idea about the Ansoff Matrix, a useful business tool used to nurture
budding ventures in the market through its 4 strategies (Market Penetration,
Market Development, Product Development and Diversification)

Our knowledge was bolstered through an assignment where we analysed Blinkit’s


product development lifecycle and phases, Ansoff Matrix and the strategies it
employed.
WEEK 3 (4th June - Present)
consumer
We learned about Digital Marketing, including SEO, SEM, SMM, Content Marketing,
Email Marketing, Influencer Marketing, Affiliate Marketing, and PPC Advertising. We
also covered SEO fundamentals and their importance in optimizing website content,
keywords, meta tags and technical elements to enhance search engine visibility.
We also acquired insights on how to conduct keyword research to identify relevant
terms for your target audience, optimize website content by incorporating these
keywords naturally into titles, headers, meta descriptions and throughout the text
t
and improve search engine visibility.
Attained judgement to develop a content strategy focused on creating high-
quality, SEO-friendly content to attract and engage target audiences and also to
regularly monitor performance metrics, including website traffic, keyword rankings
and social media engagement.

Session held on 6th June


Agenda - Doubt session and detailed discussion on
SWOT analysis
OVERALL ANALYSIS
This project has proven to be a great learning experience for us so far. The project was
beginner-friendly, starting with an introduction to the basics of marketing and related
terms. As we progressed, we delved deeper into the product development lifecycle
and the steps involved in product development.

The best part has been the case studies, which have helped us understand the concepts
thoroughly. We've explored examples from tMcDonald's, the Nano car, Apple, and Zepto.
Additionally, assignments have included real-life examples like Blinkit, allowing us to
apply our learning and enhance our critical thinking skills. Sessions have also been
conducted to discuss the concepts in detail.

What we appreciate most about the project is the systematic arrangement of


resources. The theory PPTs explain the concepts clearly, followed by a PPT containing
real-life examples of the same concepts, and then assignments for our practice. This
structure has greatly facilitated our learning process.
RESOURCES

WEEK 0 WEEK 1 WEEK 2 WEEK 3


Theory Theory1 Theory1
Project Schedule
Theory2 Theory2
and Expectations Application
Application Application
Assignment Assignment Assignment
Product Club, IITK

OUR TEAM
Manas Jain Kuniya
Prachi Sharma
Sanket Bansal
Aryan Deo
Chinthala Manasa
Sasanpuri Sonica
Shaondeep Mandal
Gargee Dhalkari
Deepanshu Raj
Kushal Agrawal
Rupant Dixit
Akshat
Divyansh Gupta

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