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Chamberly, Ab: Problem Statement 1

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21 views

Chamberly, Ab: Problem Statement 1

Uploaded by

gautamjnv
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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CHAMBERLY, AB

FIX YOUR MENTAL WELLNESS ,WITH PERSONALIZED TIPS BY CHAMBERLY AB

PROBLEM STATEMENT 1

Explore and propose organic growth strategies that


Chamberly AB can implement to enhance its market
presence and user engagement without significant
paid marketing.
STRATGEY 1: CONTENT MARKETING THROUGH SOCIAL MEDIA

CONTENT IS THE KING LEVERAGING TECHNOLOGY

EXPECTED
YOUTUBE TRACKER BUDDY RESULTS

MARKETING HOST-THE- USERS


CLAN

LINKEDIN REACH

COST
COMPETITION

ABC WELLNESS, ROKAR FIT, A


REVENUE
COMPANY COMMUNITY OF FITTEST
YOUTUBE WHATSAPP
AWARENESS EFFECT

Suggestions of relevant mental health CONCEPT


tips by the well-renowned mental
health coach in videos with a CTA
With contact details
obtained from Chamberly
Embedding the mental well ness AB, push out WhatsApp
course link in the description box sales messages to users
of each video. with relevant Mental
wellness Practices
available in the Chamberly
AB app.
THUMBNAILS
BEFORE
Consistent design RATIONABLE
language
to build brand identity AMONG With an Open Rate of 98% and a user base of 120 million people
OUR COMPETITORS
in the age group of 18-35,(The group with most needed
AFTER
Highlighted focal point & mental help) WhatsApp marketing can be utilized by to boost
message in thumbnails to drive
up CTR sales.

CONTENT TECHNOLOGY COMPETITONS IMPACT


LINKEDIN STRATEGY
FREE RESOURCES DEMOGRAPHIC MAPPING

CURATION DISTRIBUTION INTEGRATION


80% of LinkedIn users in 18-35

Curating free ebooks and Distributing them Integrating relevant


guides relevant to the through linkedin and as course links along with
courses offered such as CTAs within the resources
Target Audience - Fresahers
ebook on Amazon to
the Prod Man Guide, The increase reach and to build user interest and
strategy survival Guide, increase lead convert sales.
etc. generation
Overlap of Target Audience

ESTABLISHING A BRAND ON LINKEDIN

Strategicall Repurposing Testimonials to User Generated


y existing boost credibility Content to
positioning content for & trust build brand
Brands LinkedIn story

CONTENT TECHNOLOGY COMPETITONS IMPACT


TECHNOLOGY
HOST-THE-CLAN TRACKER BUDDY
CONCEPT RATIONALE
CONCEPT
A dynamic tracker that
Host a Skill Specific Quiz Leveraging Network Effect
could be shared across
social media and
captures the progress
Invite your friends Increased
Adoption

Compete with Growth in Tier 2 & 3 cities


RATIONALE
them 69% people tend to
complete things they
commit online
INSIDEKAMPUS

CONCEPT RATIONALE
Add a skills needed tab for every Internshala using a similar skill
job lsiting along with a CTA to suggestion model seen a 17% in
learn the skill needed from course sales and the same could
AltUni to increase the chances be experienced by AltUni
of selection

CONTENT TECHNOLOGY COMPETITONS IMPACT

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