Contents

Introduction.....................................................................................................................................................................3
Chapter 1. Presenting types of resorts, characteristics and functions.......................................................................4
1.1 Mountain Resort:.....................................................................................................................................................4
1.2 Beach Resort:..........................................................................................................................................................4
1.3 Golf/Tennis Resort:.................................................................................................................................................5
1.4 Floating Resort........................................................................................................................................................5
Chapter 2. Presenting the resort's development process...................................................................................................7
2.1. Concept design :.....................................................................................................................................................7
2.2. Identify goals..........................................................................................................................................................8
2.3. Feasibility analysis: market, location, finances......................................................................................................9
2.4. Construction :.......................................................................................................................................................10
2.5. Operation and management:.................................................................................................................................10
Chapter 3. Identifying factors affecting development and operation :............................................................................14
3.1. Mountain resort....................................................................................................................................................14
3.2. Beach resort..........................................................................................................................................................14
3.3. Golf/tennis resort:.................................................................................................................................................15
3.4. Floating resort......................................................................................................................................................16
Chapter 4: Business ethics when operating a resort :......................................................................................................18
4.1. Definition:............................................................................................................................................................18
4.2. Ethical issues need to be emphasized when running a resort business................................................................18
Conclusion:......................................................................................................................................................................19
References.......................................................................................................................................................................20
Introduction
The demand for tourism and resorts is growing rapidly, leading to the strong development of the resort
tourism industry. Diverse resorts are springing up like mushrooms, meeting the increasingly diverse vacation
needs of tourists.
This report presents research content on important aspects of resorts, including:
Chapter 1. Presenting types of resorts, characteristics and functions
1.1 Mountain Resort:
Mountain resorts are destinations situated in mountainous regions, offering various activities and amenities
that take advantage of the natural beauty and recreational opportunities provided by the surrounding
mountains. Some key characteristics and functions of mountain resorts include:
 Scenic Beauty: Mountain resorts are known for their breathtaking views of towering peaks, lush
forests, and serene valleys. They attract visitors seeking a peaceful and picturesque escape from the
hustle and bustle of urban life.
 Outdoor Recreation: Mountain resorts cater to outdoor enthusiasts and adventure seekers. They offer
activities such as hiking, mountain biking, rock climbing, skiing, snowboarding, and snowshoeing,
depending on the season. These resorts often have well-developed trail systems, ski slopes, and rental
facilities to accommodate visitors' interests.
 Wellness and Relaxation: Many mountain resorts also focus on wellness and relaxation. They may
feature spa facilities, yoga classes, meditation retreats, and wellness centers where guests can
rejuvenate and unwind amidst the tranquil mountain surroundings.
 Ecotourism: Mountain resorts often emphasize sustainable practices and promote ecotourism. They
may have initiatives in place to preserve the natural environment, educate visitors about local flora
and fauna, and support local communities through responsible tourism.
Mountain resorts excel at offering a wide range of outdoor activities such as hiking, skiing, snowboarding,
mountain biking, rock climbing, and adventure tourism. They may also provide wellness amenities like spa
facilities, yoga classes, and meditation retreats. Additionally, mountain resorts can serve as venues for events
and conferences with their conference facilities and event spaces.
1.2 Beach Resort:
Beach resorts are located along coastal areas, typically near sandy beaches and warm waters. These resorts
offer a range of amenities and activities that capitalize on their coastal location. Here are some characteristics
and functions of beach resorts:
 Beachfront Access: Beach resorts are known for their direct access to the beach. Guests can enjoy
sunbathing, swimming, beach volleyball, surfing, snorkeling, and other water activities right at their
doorstep.
 Water Sports and Recreation: Beach resorts often provide a variety of water sports and recreational
activities, such as jet skiing, kayaking, paddleboarding, sailing, and fishing. They may have rental
services and experienced instructors to assist guests in trying out these activities.
 Relaxation and Leisure: Beach resorts are ideal for those seeking relaxation and leisure. Guests can
lounge on the beach, enjoy spa treatments, indulge in beachside dining, or simply unwind by the pool.
Sunsets and ocean views are often major attractions.
 Family-Friendly Amenities: Many beach resorts cater to families by offering kid-friendly amenities,
such as children's pools, playgrounds, kids' clubs, and organized activities. Some resorts also have
babysitting services to provide parents with some leisure time.
Beach resorts offer water sports and recreation activities such as swimming, sunbathing, beach volleyball,
snorkeling, scuba diving, fishing, and boat tours. They also provide relaxation and leisure amenities like
beachfront loungers, pools, spas, and beachside bars. Many beach resorts cater to families with amenities
such as children's pools, playgrounds, and kids' clubs. Additionally, beach resorts are popular choices for
romantic getaways, providing options for private beach dinners, couples' massages, and sunset cruises.
1.3 Golf/Tennis Resort:
Golf/tennis resorts are specialized resorts that cater to avid golfers and tennis players. These resorts often
feature world-class golf courses and tennis facilities. Here are some characteristics and functions of
golf/tennis resorts:
 Golf Courses: Golf resorts boast meticulously designed and well-maintained golf courses that attract
both amateur and professional golfers. They may offer multiple courses with varying difficulty levels
to accommodate players of different skill levels. Golf lessons, driving ranges, and pro shops are also
common features.
 Tennis Facilities: Tennis resorts provide top-notch tennis facilities, including multiple courts, both
indoor and outdoor. They may offer coaching services, clinics, and tournaments for tennis enthusiasts.
Some resorts have partnerships with professional players or coaches, allowing guests to receive expert
guidance.
 Clubhouses and Amenities: Golf/tennis resorts often have clubhouses that provide amenities such as
restaurants, bars, locker rooms, and fitness centers. These facilities cater to both players and non-
players, ensuring a comprehensive experience for all guests.
 Social and Networking Opportunities: Golf/tennis resorts create an environment that encourages
social interactions and networking among players. They may organize social events, tournaments, and
group activities to foster a sense of community among guests.
These resorts provide golfing experiences with championship-level courses, driving ranges, practice
facilities, golf lessons, and tournaments for players of all skill levels. They offer tennis facilities and
programs, including well-maintained courts, coaching services, clinics, and opportunities for friendly
matches or competitive tournaments. Golf/tennis resorts also foster a social atmosphere, allowing guests to
socialize and network with fellow players through events, tournaments, and organized activities.
Additionally, they provide relaxation and recreation amenities such as swimming pools, fitness centers, and
fine dining options.
1.4 Floating Resort:
 Floating resorts offer a unique accommodation experience as they are built on water bodies such as
rivers, lakes, or oceans. These resorts combine luxury amenities with the tranquility of being
surrounded by water. Here are some characteristics and functions of floating resorts:
 Water-Based Accommodation: Floating resorts consist of structures such as houseboats, floating
villas, or floating hotels that are designed to stay afloat on water. Guests can enjoy the privacy and
comfort of their floating accommodation while being surrounded by water views.
 Scenic Cruises: Floating resorts often incorporate scenic cruises as part of the experience. Guests can
embark on boat tours or cruises to explore the surrounding water bodies, visit nearby islands or
coastal attractions, and admire the natural beauty from a unique vantage point.
 Water Sports and Activities: Floating resorts may offer a range of water-based activities and sports,
such as kayaking, paddleboarding, fishing, or swimming. Some resorts also provide equipment rental
and guided tours for guests to fully enjoy their waterfront location.
 Relaxation and Serenity: Floating resorts are often associated with a tranquil and serene atmosphere.
Guests can relax on the deck, enjoy the gentle sway of the water, and take in the peaceful
 surroundings. These resorts may also offer spa services, wellness programs, oryoga sessions to
enhance relaxation and rejuvenation.
 Environmental Considerations: Floating resorts are mindful of their impact on the environment and
may implement eco-friendly practices. They may use sustainable materials, employ energy-efficient
technologies, and adopt waste management systems to minimize their ecological footprint.
Floating resorts often incorporate scenic cruises as part of the experience, allowing guests to explore the
surrounding water bodies, visit nearby islands or coastal attractions, and enjoy the beauty of the marine
environment. They offer a range of water sports and activities such as kayaking, paddleboarding, fishing,
snorkeling, and scuba diving. Floating resorts prioritize relaxation and serenity, providing a peaceful
environment where guests can enjoy the gentle sway of the water and take in the tranquil surroundings. They
may also offer spa services, wellness programs, and environmental considerations to minimize their impact
on the marine environment.
Chapter 2. Presenting the resort's development process
Serendipity Resort: A Luxurious Escape in Idyllic Quy Nhon
Location: Nestled in the heart of Quy Nhon, Bình Định Province, Serendipity Resort awaits to whisk guests
away to a paradise on Vietnam's South Central Coast. Approximately 1,050 kilometers south of Hanoi and
670 kilometers north of Ho Chi Minh City, Quy Nhon boasts a convenient location for travelers exploring
the region. This central positioning makes Serendipity Resort an ideal choice for those seeking to combine
their luxurious escape with visits to other captivating destinations like Da Nang and Nha Trang.
Size and Setting: Sprawling across 50 acres of pristine land, Serendipity Resort prioritizes environmental
protection while offering unparalleled luxury. Imagine unwinding in an unspoiled natural haven, enveloped
by lush greenery. Majestic mountains and pristine beaches frame the resort, creating a picture-perfect
backdrop for unforgettable experiences.
2.1. Concept design :
Serendipity Resort emerges as a sanctuary of tranquility, where guests can immerse themselves in nature's
embrace and rediscover inner balance. Drawing inspiration from the surrounding natural beauty, the resort's
design seamlessly blends luxury with environmental consciousness.
Core Values:
 Luxury: Refined elegance permeates every aspect of the guest experience, from the architecture's
harmonious integration with the landscape to the impeccable service and amenities.
 Respect for Nature: Serendipity Resort upholds a deep commitment to environmental stewardship.
The design prioritizes the preservation of the natural surroundings, ensuring a harmonious coexistence
between humans and nature.
 Unique Experiences: Guests will embark on unforgettable journeys through personalized activities
and unparalleled service, creating memories that will last a lifetime.
Design and Decoration:
 Color Palette: A calming palette of blues, greens, and earthy tones reflects the resort's tranquil
ambiance, evoking a sense of serenity and connection with nature.
 Natural Elements: The resort embraces its natural surroundings by incorporating:
 Lush Greenery: Strategically placed plants and gardens create a sense of tranquility and immersion in
nature.
 Water Features: Tranquil water bodies like ponds, waterfalls, or infinity pools enhance the connection
with the environment and provide soothing soundscapes.
 Natural Rock Formations: Rocks are integrated into landscaping or architectural features, adding a
sense of permanence and grounding.
 Green Spaces: Expansive gardens, tropical areas, and undisturbed natural vegetation provide ample
areas for guests to relax, explore, and reconnect with nature.
 Outdoor Relaxation Areas: Serendipity Resort offers a variety of outdoor amenities designed for
ultimate relaxation:
 Swimming Pools: Guests can refresh themselves in stunning pools, seamlessly integrated with the
natural surroundings.
 Sunbathing Areas: Luxurious sunbathing areas with comfortable loungers allow guests to soak up the
sun in a serene environment.
  Relaxation Areas: Dedicated relaxation areas, featuring hammocks, swings, or shaded seating, offer
guests peaceful retreats.
High-Quality Services:
 Professional Staff: A dedicated and well-trained staff anticipates guests' needs and ensures a seamless
experience. Their attentiveness and professionalism exemplify the resort's commitment to exceptional
service.
 Convenience and Comfort: Guests have access to a variety of amenities designed to enhance their
comfort and enjoyment:
 Spa: A luxurious spa provides guests with rejuvenating treatments and promotes holistic well-being.
 Gym: A state-of-the-art gym caters to guests seeking to maintain their fitness routines even while on
vacation.
 Restaurants: Diverse culinary experiences are available through on-site restaurants offering delectable
cuisine.
 Bar: Guests can unwind and socialize in a stylish and inviting bar setting.
Environmental Protection and Sustainable Development:
 Eco-Friendly Practices: The resort implements responsible practices to minimize its environmental
footprint:
 Renewable Energy Sources: Utilizing solar panels, wind turbines, or other renewable energy sources
powers the resort whenever possible.
 Waste Management: Effective waste management practices ensure the responsible disposal and
recycling of waste materials.
 Sustainable Materials: Environmentally friendly materials are prioritized in construction and ongoing
operations.
 Energy and Water Conservation: Serendipity Resort integrates energy-saving systems, such as LED
lighting and smart thermostats, to conserve energy. The use of water-saving technologies further
minimizes impact on valuable resources.
 Guest Education: The resort engages guests in environmental protection efforts by offering
educational programs and encouraging responsible practices throughout their stay. By fostering
awareness and understanding, the resort aims to cultivate a culture of environmental stewardship with
its guests.
2.2. Identify goals
Building a nature-inspired luxury resort is a promising and meaningful concept in creating a beautiful,
convenient, and harmonious space that connects guests with nature. As an architectural project, our task is to
identify specific goals to construct a memorable resort that provides an exceptional experience for customers
while also protecting and respecting the natural environment.
The first goal is to create a serene and relaxing environment. The resort aims to offer a peaceful and tranquil
space, allowing guests to escape their busy lives and find balance. By embracing the surrounding nature, we
will design a retreat that implies a close connection with the natural environment, enabling guests to immerse
themselves in nature and experience serenity.
The second goal is to provide a luxurious and upscale experience. The resort strives to deliver a luxurious
and refined vacation experience to customers, ensuring that every aspect, from architecture and interior
design to services and amenities, reflects a high level of quality and elegance. Customers will indulge in a
perfect resort space where every detail is meticulously crafted, creating a memorable experience.
The third goal is to protect and respect the natural environment. The resort is committed to respecting and
preserving the natural environment. By integrating designs that harmonize with the natural landscape, we
prioritize conservation and maintain a harmonious interaction between humans and nature. Additionally, we
offer unique and distinctive experiences, ranging from one-of-a-kind recreational activities to special and
high-quality services.
To achieve these goals, we will utilize appropriate design and decoration elements. Colors will be chosen to
blend with the natural environment. Natural elements such as trees, water features, and rocks will be
incorporated to create a close connection with nature. We will establish extensive gardens, including tropical
areas and natural grass areas, where guests can relax and enjoy stunning natural landscapes. Furthermore,
outdoor relaxation areas such as swimming pools, sunbathing areas, and lounging spaces will be built to
allow guests to bask in the sunlight and seaside ambiance.
High-quality service is an essential aspect of our plan. We will train and recruit a professional and dedicated
team who are ready to meet all customer needs and requirements. The resort will provide convenient
amenities such as spas, gyms, restaurants, and bars, ensuring that guests have a comfortable and enjoyable
experience.
Environmental protection and sustainable development are also crucial goals. We will implement policies
and measures to protect the environment, including the use of renewable energy sources, efficient waste
management, and the prioritization of environmentally friendly materials and products. We will integrate
energy-saving systems, utilize solar energy, and implement water-saving technologies into the resort's
infrastructure. Furthermore, we will encourage guests to engage in environmental protection activities and
educate them about the importance of maintaining a balance with nature.
Building a nature-inspired luxury resort is a worthy goal that requires careful consideration and commitment.
By implementing these goals, we hope to create a unique resort where guests can indulge not only in luxury
but also in a harmonious connection with nature, providing a memorable experience and leaving a profound
impact on our customers.
2.3. Feasibility analysis: market, location, finances :
Feasibility:
Prime location: Quy Nhon has an excellent geographical location, surrounded coastal landscapes and lush
green mountains
Convenient transportation: near to the airport and the developed road network of Quy Nhon is a major
advantage in attracting tourists from both domestic and international markets
Amenities and activities: we have the combination of beaches, hills, and traditional ethnic villages provides
many options for activities and experiences for customers
Environmental conservation capability: The construction of a resort can be carried out in a sustainable and
harmonious manner with the surrounding natural environment, especially when Quy Nhon has nature
conservation areas.
In the development process of Serendipity Resort, conducting a feasibility analysis of the market, location,
and finances is a crucial factor in ensuring the success and sustainability of the project.
For the market feasibility analysis, we have focused on targeting affluent travelers seeking luxurious and
environmentally sustainable experiences, who desire to unwind in a peaceful and intimate natural setting.
These customer segments have been identified as the primary target market, and we have extensively
researched current travel trends and evaluated the market size. We have also examined the competition in the
area to develop a unique and appealing proposition.
Regarding the location feasibility analysis, we have recognized that Quy Nhon boasts an exceptional
geographical location, surrounded by coastal landscapes and lush green mountains. This provides a favorable
advantage in attracting tourists from both domestic and international markets. Notably, the proximity to the
airport and the developed road network of Quy Nhon serves as a major advantage in attracting visitors.
In the financial feasibility analysis, we have financing from banks, investors, or venture capital firms to
support the resort's development and ongoing operations.Crowdfunding or other alternative funding sources
to raise additional capital.Grants or subsidies for eco-friendly initiatives or sustainability projects.
2.4. Construction :
Detailed Design: Continue developing and refining the project design based on the previously identified
requirements and objectives. Collaborate with architects, construction engineers, and relevant experts to
create a detailed and fitting design that aligns with the resort's goals.
Infrastructure Construction: Proceed with site preparation, including excavation, drainage, electrical, and
internal transportation system construction. Ensure compliance with construction regulations and safety
standards to ensure a safe and efficient construction process.
Main Structure Construction: Commence construction of key structures such as the main building,
restaurant, reception area, guest rooms, and other supporting facilities. Adhere to the construction schedule
and ensure that the construction is carried out according to the predetermined plan.
Interior Finishing and Decoration: Carry out interior finishing and decoration of public areas and guest
rooms. Select appropriate materials, fixtures, and decor that align with the resort's style and standards.Ensure
that the interior finishing work is executed with quality and meets customer requirements.
Testing and Commissioning: Conduct technical testing and commissioning of the construction to ensure that
all works are completed to the required standards and specifications. Carry out repairs and adjustments (if
necessary) to ensure that all items are of quality and functioning properly.
Completion and Handover: Finalize any remaining procedures and hand over the resort to the operations and
management department. Ensure that all relevant documentation, records, and certifications are presented
and handed over in a complete and accurate manner.
2.5. Operation and management:
 Customer Service:
Provide personalized and attentive services that meet the individual preferences and needs of each customer.
Offer curated experiences such as guided nature tours, wildlife exploration, and visits to organic farms,
showcasing the local environment.
Customize dining experiences with farm-to-table cuisine, emphasizing organic, locally sourced ingredients,
and delicious dishes.
Implement a membership program or special promotion to cultivate loyal partnerships with customers.
Provide special offers and discounts to encourage repeat visits and enhance loyalty.
  Room Quality and Amenities Management:
Ensure that all guest rooms meet high standards of quality and amenities. Perform regular inspections and
maintenance to ensure proper functioning of all equipment and facilities.
 Food and Beverage (F&B):
Collaborate with renowned chefs specializing in sustainable and organic cuisine to curate exquisite menus.
Emphasize locally sourced and seasonal ingredients, supporting local farmers and reducing carbon
emissions.
Offer wine tasting events (or local liquor) featuring organic and biodynamic wines, showcasing sustainable
grape cultivation methods.
Provide diverse set menus catering to vegetarian, raw, and vegan diets, and offer special menus for children.
Attract customers by creating creatively designed and unique dining spaces and lobbies. Use decor, lighting,
sound, and colors to create impressive environments and a comfortable ambiance for customers.
Innovate menus and explore local cuisine: Change and supplement the menu with unique and local dishes to
provide diverse culinary experiences for customers. Seek local partnerships: Collaborate with local suppliers
to bring high-quality and unique products to the resort's F&B operations.
 Organizing Special Events, Conferences, and Weddings:
Provide professional and high-quality event and wedding planning services. Create diverse and personalized
conference and wedding ackages, ensuring that all customer requests and desires are met.
Create special events such as buffet dinners, live music performances, wine tastings, or cooking classes to
offer novel experiences for customers.
Plan and organize diverse activities and entertainment programs to create a lively and vibrant atmosphere for
customers.
Focus on providing unique and distinctive experiences to attract customer interest. This not only helps
increase revenue but also generates interest and attracts new customers.
 Facilities and Activities:
Create exclusive amenities, including infinity pools, private cabanas, and outdoor lounges, providing guests
with a luxurious and relaxing environment.
Organize a range of nature-focused activities such as nature hikes, bird-watching tours, and kayaking
expeditions to connect guests with the surrounding environment.
Provide educational programs on sustainable living, such as aquaculture workshops and conservation talks,
to inspire guests to adopt environmentally friendly practices.
 Safety and Security:
Implement comprehensive safety procedures to ensure the health and security of guests.
Employ trained security staff and utilize advanced surveillance systems.
Conduct regular safety inspections and maintain a safety-conscious culture among staff.
By adhering to this plan, the resort can deliver a truly refined and sustainable luxury nature retreat. The
resort will offer an excellent experience of luxury, sophistication, and environmental responsibility,
attracting discerning travelers seeking the utmost in luxury while prioritizing the protection and preservation
of the natural world.
 Spa and Beauty Services Management:
Provide high-quality spa and beauty treatments for guests to relax and pamper themselves. Ensure that spa
staff are highly skilled, and services are provided in a professional and friendly manner.
Develop a range of unique and diverse spa and beauty packages, including therapeutic treatments, massages,
steam baths, hair styling, manicures, and other natural therapies.
 Environmental Protection and Regeneration:
Commit to and implement environmental protection and regeneration measures in all resort activities. Train
staff and create programs and activities to enhance awareness and practice of environmental protection.
 Tour Services and Guiding:
Organize unique and exciting local tour services and provide high-quality guides to assist customers in
discovering and experiencing interesting destinations.
Ensure that guides have in-depth knowledge of the location, history, culture, and tourist activities
 Recreation
"Fishing Village Immersion"
Research and select location: Eo Gio fishing village in Quy Nhon
The local culture is diverse and rich, allowing customers to learn about the lives and work of local fishermen,
as well as typical customs, traditions, and arts.
The location near the sea offers beautiful scenery and opportunities to participate in activities such as fishing,
swimming, and exploring coral reefs, helping customers experience life associated with the sea.
The local community is friendly and willing to share their knowledge, skills, and experiences, creating a
chaleureux environment for the "Fishing Village Immersion" activity.
 Internal resource
Human Resources: Skilled and experienced staff members, including management, hospitality professionals,
and specialized staff for various departments. Training and development programs to enhance skills,
knowledge, and customer service. A culture of teamwork, professionalism, and commitment to excellence.
Build a positive and motivating work environment for employees, including organizing regular activities
such as staff meetings, training and personal development, and creating internal promotion opportunities.
Financial Resources: Capital investment for land acquisition, construction, and ongoing operations.
Operating budget for day-to-day expenses, marketing, and promotions. Revenue generated from guest
bookings, dining, and additional services. Ensure the stability and sustainability of the resort, including
budget development, cash management, contract negotiations with suppliers and financial risk management.
Physical Resources: Land and property for the resort, including accommodations, facilities, and amenities.
Furnishings, equipment, and infrastructure required for operations. Natural surroundings, such as forests,
gardens, and bodies of water, that contribute to the resort's ambiance.
Intellectual Resources: Knowledge and expertise of the management team in the hospitality
industry .Intellectual property, such as branding, unique service offerings, and proprietary systems.
Operational processes, standard operating procedures, and best practices.
 External Resources:
Partnerships and Alliances: Collaborations with local tour operators, activity providers, and transportation
companies to offer guests a wide range of experiences. Strategic partnerships with luxury brands, eco-
friendly suppliers, and sustainable organizations to enhance the resort's offerings and image. Relationships
with local communities, governments, and regulatory bodies to ensure compliance with laws and regulations.
Financial Resources:
Financing from banks, investors, or venture capital firms to support the resort's development and ongoing
operations. Crowdfunding or other alternative funding sources to raise additional capital Grants or subsidies
for eco-friendly initiatives or sustainability projects.
Marketing and Distribution Channels :Relationships with travel agencies, tour operators, and online travel
platforms to promote and sell the resort's offerings. Collaborations with influencers, bloggers, and media
outlets to increase brand visibility and reach the target market. Membership in luxury travel networks or
associations to access exclusive marketing opportunities.
Supply Chain: Relationships with suppliers and vendors for food and beverage, amenities, furniture, and
other operational needs. Partnerships with local farmers, artisans, and producers to source organic,
sustainable, and locally sourced products. Collaboration with waste management and recycling companies to
implement effective waste reduction and recycling programs.
Community and Environmental Resources: Support and involvement from local communities, including
cultural exchanges, community outreach programs, and employment opportunities. Access to nearby natural
resources and attractions, such as national parks, protected areas, or ecotourism sites, that enhance the guest
experience. Collaboration with environmental organizations and initiatives to promote sustainability and
contribute to conservation efforts. Build and maintain partnerships and linkages with local organizations and
communities to promote sustainable and socially responsible development. This may include collaborating
with non-governmental and non-profit organizations, participating in community projects and contributing to
social and environmental causes.
Customer relationship: Create a welcoming and friendly environment so customers feel comfortable and
satisfied: Staff should be trained to create a welcoming and dedicated feeling for each customer. Create
special customer care programs and services: to create interaction and build trust with customers: including
providing spa services, local tours, entertainment activities and outdoor sports activities. Listen to customer
feedback and opinions: make continuous improvements to enhance service quality and customer experience:
including organizing customer surveys, tracking feedback on review sites and build a quick and responsive
customer response system.
Chapter 3. Identifying factors affecting development and operation :
3.1. Mountain resort
Factors affecting development
When it comes to resort tourism, mountain resorts always offer a unique experience, attracting visitors with
their natural beauty and fresh atmosphere. However, to develop a successful mountain resort, many
important factors must be considered to ensure efficiency, sustainability, and compliance with legal
regulations.
First of all, location and natural conditions play an important role in attracting tourists. An area with
beautiful landscapes, majestic mountains, and a temperate climate will be more attractive to those looking
for relaxation and an escape from busy urban life. However, terrain conditions also need to be favorable for
infrastructure construction and ensure safety for tourists.
Besides, infrastructure and transportation are factors that cannot be ignored. To attract tourists, the resort
needs to be accessible and have good technical infrastructure, including roads, electricity, water, and
telecommunications services. The transportation system must be well designed and maintained to ensure
safety when moving up the mountain, especially in harsh weather conditions.
Environmental factors and sustainability are another important aspect. Mountain resorts need to comply with
environmental protection regulations and apply sustainable measures such as using renewable energy,
properly managing waste, and limiting impact on the local ecosystem. Conducting an environmental impact
assessment before construction is a necessary step to ensure that the project does not harm the ecosystem.
Legally, compliance with construction and land regulations is a prerequisite. Any project requires a license
and ensures legal land use rights. This not only helps avoid legal problems later but also builds trust for
investors and tourists.
Factors affecting operation
In order for tourists to feel more secure when traveling and experiencing activities at the resort, it is
necessary to ensure safety for customers, especially in cases of emergency or natural disasters, landslides
often occur in the mountains. There should be a security team and tourist protection in case of illegal
activities. To operate such a resort, it is indispensable to have the skills and experience of the staff, ensuring
that the staff are always in the happiest and most considerate state when welcoming visitors, thereby
improving the quality of the resort. service quality and increase customer experience.
Nowadays, Genz young people often tend to experience mountain locations such as Da Lat, Ta Xua, Sapa,...
because the climate is cool and the landscape is poetic but the quality has not been improved. amount of
marketing and promotion to attract more tourists. People often search on social networking platforms or
listen to other people's reviews, resorts also need to have more modern promotion campaigns and
investment. For example, in Da Lat, the competition level of homestays or budget hotels is often higher than
that of resorts because people focus on landscape, price and quality. So what must resorts do to still have
good scenery, prices and quality that visitors feel is a worthy choice for their trip?
3.2. Beach resort
Factors affecting development
Coastal resorts are one of the most popular tourist destinations, attracting millions of visitors each year. The
development of coastal resorts contributes significantly to the local and national economy, creating jobs and
attracting investment capital. However, for sustainable development, coastal resorts need to consider many
different factors. The first and most important factor is geographical location, a coastal resort needs to be
located in a place with beautiful scenery, clean beaches and favorable climate. The location needs to be
easily accessible from urban centers and close to other attractions to attract visitors.
A coastal resort needs to have strong enough infrastructure to support visitors. This includes transportation
systems, power sources, clean water, and telecommunications. Underdeveloped infrastructure can make
access difficult and diminish the visitor experience. Coastal resorts must be built and operated with the spirit
of environmental protection. Overdevelopment or pollution can harm marine ecosystems and cause long-
term damage to resorts. Waste management, protecting coral and marine life, as well as maintaining clean
and beautiful beaches are important factors.
Another factor to consider is local culture. Successful seaside resorts often incorporate cultural activities,
local traditions, and unique cuisine. This makes a difference and attracts visitors again. Ultimately, an
effective management strategy and creative marketing plan are necessary to maintain the resort's growth.
Promoting the resort through media channels, events and cooperation with travel companies can help
increase market presence.
Factors affecting operation
Staff and management are directly responsible for ensuring the smooth operation of the resort. Friendly,
professional, and well-trained staff improve the traveler experience. Effective management helps coordinate
activities and resolve problems quickly. The development of a coastal resort also depends on the amenities
and services it provides. Tourists often want to experience high-end amenities such as swimming pools, spas,
restaurants, and recreational activities such as water sports, sailing, or scuba diving. The variety and quality
of these amenities contribute significantly to the success of the resort.
Another factor to consider is the local culture; successful beach resorts often incorporate cultural activities,
local traditions, and unique cuisine. This makes a difference and attracts visitors again. Coastal resort
operations are also affected by tourism and market trends. The increase in demand for sustainable tourism
and local cultural experiences could open up new opportunities. However, economic fluctuations or market
changes can create unforeseen challenges. Ultimately, an effective management strategy and creative
marketing plan are necessary to maintain the resort's growth. Promoting the resort through media channels,
events and cooperation with travel companies can help increase market presence.
3.3. Golf/tennis resort:
Factors affecting development
Golf/tennis resorts are increasingly becoming attractive destinations for those who love sports and travel
combined with a high-end experience. Location is always one of the most important factors when choosing
to buy real estate, even with the golf villa product line, an ideal golf villa needs to be located in a community
with full amenities. complete and a high level of cohesion. This ensures that the homeowner's experience of
enjoying life will have a variety of interesting activities, not just hanging around the villa or on the golf
course. Some resort destinations with sudden changes in weather conditions, often with rain, storms... will
not be suitable for developing golf or tennis product lines. If you want to play golf/tennis all year round, you
need to Find a destination with mild, stable weather.
The characteristics and size of the golf course also need to be considered. The golf course needs to be large
enough and designed with different levels of unique challenges to create an exciting and new experience
every day for players. Tennis courts must also be built according to international standards, with a durable
and uniform surface, while ensuring safety for players. Accompanying facilities such as stands, changing
rooms, waiting areas, and support facilities must also be maintained in good condition. The quality of the
infrastructure directly affects the customer experience and the ability to host major tennis events. For
investors, methodical planning on both the resort and golf/tennis sports levels, combined with hundreds of
large-scale amenities helps create a solid value foundation. This is also a factor that ensures long-term
liquidity and profitability for investors who are quick to anticipate the development of this high-end product
line.
Factors affecting operation
A successful golf/tennis community will offer a variety of amenities and premium services to enhance the
customer or resident experience such as swimming pools, spas, restaurants, and equipment stores. Sports
equipment, gyms and other sports services. Customers can enjoy entertainment and relaxation activities after
golf/tennis rather than just villas and golf/tennis courses. Staff and coaches play an important role in keeping
the resort running. Professional, friendly and knowledgeable staff about golf/tennis will make customers feel
comfortable. Good coaches can attract amateur and professional players, and staff need to ensure they have
the skills to respond and handle customer complaints, thereby enhancing the reputation of the resort.
An effective marketing and promotion strategy is an important factor in attracting new customers and
retaining old customers. Promotion through media channels, golf/tennis events and cooperation with travel
companies are ways to increase brand awareness and expand customer base. These resorts also face
competition from other locations and changes in tourism trends. To maintain their attractiveness, resorts need
to continuously update market trends and introduce new products and services. Diversification of operations
and focus on customer experience can help strengthen competitive positions.
3.4. Floating resort
Factors affecting development
Floating resorts are becoming a new trend in the tourism industry, bringing unique and exciting experiences
to visitors. The location of a floating resort has a big impact on its appeal. A favorable location, with
beautiful scenery and easy access, will help attract more tourists. Access to transportation such as the airport
or seaport is also an important factor to ensure the development of the resort. To build stable and safe
floating structures, load-bearing and corrosion-resistant materials are needed, as well as strong anchorage
systems. Technological developments, such as buoyancy techniques and intelligent operating systems,
greatly influence the ability to build and maintain resorts on water.
Because the floating resort is located on the water, environmental and ecological factors are extremely
important. These resorts need to ensure that they do not harm the water ecosystem and marine species.
Compliance with regulations on environmental protection and implementation of nature-friendly measures
are prerequisites for sustainable development. Legal regulations related to construction on water, maritime
safety, and environmental protection may affect the development of floating resorts. Obtaining permits and
complying with safety and environmental regulations are challenges that developers need to overcome to
operate legally and sustainably.
Factors affecting operation
To attract visitors and ensure a great experience, floating resorts need to provide high-quality services and
amenities of accommodation, restaurants, spas and recreational activities that are important factors in
creating customer satisfaction. Diversity and innovation in amenities also contribute to retaining tourists and
making a difference compared to traditional resorts.
Employees play an important role in the operations of floating resort. Professional, friendly and well-trained
staff will help create a positive and memorable service environment. Staff need to have knowledge of
maritime safety and the ability to respond to emergency situations to ensure the safety of visitors.
A strong marketing and branding strategy can help floating resorts attract visitors and create brand
recognition. Promotion through media channels, cooperation with travel companies, and creating a unique
brand are important factors for the long-term development of the resort.
Chapter 4: Business ethics when operating a resort :
4.1. Definition:
Business ethics is an important factor in every field of business, especially in the tourism and hospitality
industry. In resort operations, this is a concept that refers to the application of ethical principles and values in
the management, operation and development of the resort. This includes ensuring that business activities
comply not only with legal regulations but also with higher ethical standards, ensuring fairness,
transparency, social and environmental responsibility. , as well as protect the rights of all stakeholders. When
resorts adhere to these ethical principles, they not only build reputation but also contribute to the sustainable
development of the tourism industry and local communities.
4.2. Ethical issues need to be emphasized when running a resort business.
Honesty and transparency are core principles in business, resorts need to provide clear and accurate
information about prices, services and policies. Transparency in advertising and communications helps avoid
misunderstandings and deception, and builds trust with customers and stakeholders.
Business ethics requires strict compliance with legal regulations related to resort operations, including
construction, safety, labor, environmental and tax regulations. Complying with the law not only helps avoid
legal problems but also shows respect for the community and society.
Resorts are often located in areas with high ecological value. Therefore, the issue of environmental
protection needs to be emphasized, measures should be taken to minimize negative impacts on the
environment, such as waste management, using renewable energy, minimizing the use of plastic and
protecting the environment. protect biodiversity. This not only helps maintain the natural beauty of the resort
location but also contributes to sustainable development
Treating employees fairly and ensuring their rights are important elements of business ethics. It is necessary
to create a safe, fair working environment, without discrimination or harassment. Providing career
development opportunities and reasonable benefits helps motivate employees and improve service quality.
Responsibility to customers is an indispensable element in resort business. Ensure that customers are treated
well, receive quality service, and have a safe experience. Resolving complaints fairly and listening to
customer feedback helps build long-term relationships and retain customers.
The resort is part of the local community, so it needs to be socially responsible. This includes supporting
community projects, creating employment opportunities for local people, and ensuring that business
activities do not harm the community. Engagement with the local community helps the resort build good
relationships and maintain social acceptance.
Conclusion:
In this report, we have explored various types of resorts, including mountain resorts, beach resorts,
golf/tennis resorts, and floating resorts. Each type has its own unique characteristics and functions, catering
to different preferences and interests of guests.
Furthermore, we have presented the resort's development process, which consists of several key stages. The
concept design phase involves creating a vision and layout for the resort. The identification of goals helps to
establish clear objectives for the project. Feasibility analysis, including market research, location assessment,
and financial evaluation, ensures the viability and profitability of the resort. The construction phase
encompasses the actual building and infrastructure development. Finally, the operation and management
stage focuses on running the resort efficiently and providing exceptional guest experiences.
Additionally, we have discussed various factors that can affect the development and operation of resorts.
These factors include market demand, location, competition, environmental considerations, and regulatory
requirements. Understanding and addressing these factors are crucial for the success and sustainability of a
resort.
Lastly, we have delved into the importance of business ethics in operating a resort. Business ethics involves
adhering to moral principles and values, treating employees and guests with fairness and respect, and making
responsible decisions that consider the social and environmental impacts of resort operations. Emphasizing
ethical considerations helps to build a positive reputation, foster guest loyalty, and contribute to the overall
success of the resort business.
In conclusion, this report has provided an overview of different resort types, the resort development process,
factors affecting development and operation, and the significance of business ethics in running a resort. By
understanding these aspects, resort owners and operators can make informed decisions and create a
sustainable and successfull resort venture.
References

3 Quy định của nhà nước về Resort nghỉ dưỡng. (n.d.). Retrieved from opanvietnam:
https://www.opanvietnam.com/xay-dung-resort-nghi-duong/
ANALYSIS, T. U. (n.d.). proven.partners. Retrieved from https://www.proven.partners/blog/hotel-feasibility-analysis
Anh, K. (2021, 5 11). Những yếu tố quyết định giá trị biệt thự trong sân golf. Retrieved from vnexpress.:
https://vnexpress.net/nhung-yeu-to-quyet-dinh-gia-tri-biet-thu-trong-san-golf-4276256.html
brd. (2023, 8 29). OVERVIEW ON RESORT OPERATION MANAGEMENT. Retrieved from brd:
https://brd.com.vn/overview-on-resort-operation-managemen/?lang=en
Kết hợp hoàn hảo giữa sân golf và khu nghỉ dưỡng: Thiết kế tối ưu cho trải nghiệm đẳng cấp. (2023, 6 6). Retrieved
from acihome: https://acihome.vn/ket-hop-hoan-hao-giua-san-golf-va-khu-nghi-duong-thiet-ke-toi-uu-cho-
trai-nghiem-dang-cap/
Lacalle, E. (2023, 12 12). 9 most common ethical practices in the hospitality industry. Retrieved from mews:
https://www.mews.com/en/blog/ethical-practices-in-hotels
MANAGEMENT AND OPERATIONS OF RESORTS/ HOTELS. (2021, 1 18). Retrieved from edgegreen:
https://edgegreen.com.vn/en/field/management-operation-and-exploitation-of-resorts-hotels/
Mirtagavi, A. (2023, 1 6). Hotel Development Process, Part 2 - Feasibility, concept development and planning.
Retrieved from linkedin: https://www.linkedin.com/pulse/hotel-development-process-part-2-feasibility-
concept-azer
Resort Business Plan: Begin with the Feasibility Study. (n.d.). Retrieved from leisure-business: https://www.leisure-
business.com/resort-business-plan.html
Roshyn, R. (2023, 11 11). Hotel Project: Marketing Feasibility and Financial Viability. Retrieved from linkedin:
https://www.linkedin.com/pulse/hotel-project-marketing-feasibility-financial-viability-roshyn-re6nf
Smile, M. (2018, 8 8). RESORT LÀ GÌ? 5 YẾU TỐ TẠO NÊN LOẠI HÌNH RESORT. Retrieved from hoteljob:
https://www.hoteljob.vn/tin-tuc/resort-la-gi-5-yeu-to-tao-nen-loai-hinh-resort