CHAPTER 2 Icici Bank

Company Analysis of ICICI BANK Company LTD.
CHAPTER- 04
SWOT ANALYSIS
SWOT ANALYSIS:
SWOT Analysis of ICICI Bank. ICICI Bank Limited is a financial service-
providing company and an Indian multinational bank. ICICI Bank came into
existence on January 05, 1994, as a subsidiary of ICICI (Industrial Credit and
Investment Corporation of India). The headquarter of ICICI Bank is in Mumbai,
Maharashtra, India.
Strengths:
A SWOT analysis is a powerful tool for banks to assess their current position
and plan for the future. With the Banks SWOT Analysis Template, you can:
Identify and leverage your strengths to gain a competitive edge in the market.
Address weaknesses and implement strategies to improve efficiency and custome
 India’s Second Largest Bank and First Largest Private Sector Bank.
 ICICI Bank is the second-biggest bank in terms of overall assets and market
share.
 ICICI Bank has a Revenue of Rs. 67803 Crores (US 9.5 Billion).
 ICICI Bank has 84922 Employees.
 ICICI’s total assets are Rs. 4062.34 billion and reported a cumulative after-tax
income of Rs. 51.51 billion, in 19 countries.
 According to financial analysts, one of the major strengths of ICICI bank is its
solid and consistent balance sheet and financial statements.
 In many banking and financial services, ICICI bank has first-mover advantage.
ICICI Bank is India’s first bank to launch full mobile banking and jewelry card
solutions.
 The bank has about 2,567 branches and 8003 ATM’s in PAN India.
 ICICI Bank is India’s first bank to connect life-style benefits to banking
services for exclusive transactions and tie-ups with industry-leading
brands. ICICI Bank has the longest operating hours and additional facilities
available at ATMs attracting customers.
 ICICI’s marketing and advertisement campaigns are of decent scope
compared to other Indian banks.
 ICICI Bank Services are good.
 ICICI Bank is maintaining good Customer Relations.
 Employees of ICICI Bank show more courtesy.
Dr CV Raman College Of Administration & Networks Scinces

Weakness:
A SWOT analysis should generate a brief list of issues relevant to the 4
categories— strengths, weaknesses, opportunities and threats. The analysis of
these issues helps the business make meaningful changes.
 Customer service for the ICICI segment is not doing well when it comes to
complaining resolution.
 Customer disputes against ICICI are high.
 The ICICI bank has the most strict debt and loan repayment programs, and
interest payments programs. They hire a third-party agency to handle the
management of recovery.
 Consumer attack and harassment issues often arise while recovery and credit
payment notices are sent well before the deadlines that bother the customers.
 The charges for the banking operation are comparatively growing.
 ICICI employees are a bank in the utmost stress due to the management’s
aggressive policies to win ahead in the race. In future years this can result in
lower productivity
Opportunities:
The young consumer market has shown a lot of interest in digital media,
mobile banking, net banking, and online transaction. In order to stay relevant, ICICI
Bank should invest more resources in the development of its online banking
platform. It would help the company to attract more customers and increase sales.
 In the next three years, Banking Sector growth is projected to rise at a rate of
17 per cent.
 In rural areas, the idea of saving in banks and investing in financial products is
growing, as more than 62 percent of India’s population is still in rural areas.
 ICICI Bank plans to open 1500 new branches over the next four years.
 Because of its financial resources, ICICI will buy small and non-performing
banks.
 ICICI bank is expected to have a credit growth of 20 percent in the coming
years.
 ICICI bank retains the minimum sum of unrealized assets
Threats:
Net banking and online transactions facilitate customers and offer a great
customer experience. But they amplify the risk of cyberattacks, hacking, and privacy

issues. The company should invest resources in the safety and security of its
platform
 RBI allowed foreign banks to invest in Indian banking up to 74 percent.

 Banks in the government sector are pushing to modernize the capacity to
reduce customers moving to new age banks.
 HDFC is ICICI’s biggest rival, and other emerging banks such as AXIS, HSBC
place a significant threat.
 NBFC and Mobile Payment Wallets are also emerging and become
competitors of ICICI Bank.
 The micro-financing groups have a large share in rural areas.
 Though the acquisition of customers is high on one hand, the unsatisfied
customers are rising and making them turn to other banks.
 Emerging Technology is also a major threat to the Banks.
 Cryptocurrency is also a threat to banks

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CHAPTER 2 Icici Bank

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Company Analysis of ICICI BANK Company LTD.

Dr CV Raman College Of Administration & Networks Scinces

Dr CV Raman College Of Administration & Networks Scinces

 RBI allowed foreign banks to invest in Indian banking up to 74 percent.

Dr CV Raman College Of Administration & Networks Scinces

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