aSMSC User Guide

Connect, For A Larger Connection

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Document Type: User’s Guide
Date of Issue: 1/7/2022
Version: V3 Core

Copyright © 2022 aSMSC

All Rights Reserved

The Information provided in this document is the property of aSMSC SMS

Aggregators Platform. No part of this document can be published or reproduced
without the written approval of aSMSC. No one is allowed to grant such permission
to publish or copy the information contained in this Guide.

Through this document, we will guide you on how to operate aSMSC and the
integration process will be addressed in this guide as well.

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Table of Contents

1 Terminology Section 6
2 Platform Overview 8
3 Dashboard 9
3.1 Monitoring
3.2 Statistics
4 Settings 14
4.1 System Settings
4.2 Gateway Settings
4.3 Entity Settings
4.4 Currency
4.5 Currency conversion
4.6 Country
4.7 Network Operator
4.8 DB Campaign
4.9 Error Code Mapper
4.10 MCC and MNC Finder
4.11 DB Maintenance

5 HLR 17
5.1 HLR Providers
5.2 HLR Dip Rules
6 LCR 18
6.1 LCR v2
6.2 LCR Exclusions
6.3 LCR Simulation
7 Load Distribution 21
8 Content Translation 22

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 8.1 Manage Retail and Wholesale
8.2 Block List Retail Wholesale

9 Voice Management 24
9.1 SIP Settings
9.2 Rate Plans
9.3 CDR
9.4 Job Management
9.5 Logs
9.6 Statistics
10 Administration 25
10.1 Manage Roles
10.2 Admin Users
10.3 Customer Notifications
10.4 Route/SIM Testing
10.5 Block Regex Testing
10.6 Message Simulation
10.7 System Logs
10.8 Vendor Account Logs
10.9 Incoming Account Logs
10.10 Customer Account Logs
10.11 Distribution Centre Logs
10.12 Re-Push DLR
11 Invoice 31
11.1 Create Invoice
11.2 Create Incoming Invoice
11.3 View Invoice
11.4 View Incoming Invoice
11.5 Invoice Report
12 Reports 34
12.1 Finance
12.2 Retail
12.3 Wholesale
12.4 Vendor
13 Blocked Destination 49

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 13.1 DND Manager
13.2 White List Retail
13.3 White List Wholesale
13.4 Black List Retail
13.5 Black List Wholesale
13.6 Countries Retail
13.7 Countries Wholesale
14 Email 52
14.1 SMTP Manager
14.2 Email Templates
15 Sender ID 54
15.1 Block list Retail
15.2 Block list Wholesale
15.3 Retail Routing
15.4 Wholesale Routing
15.5 Overwrite Retail
15.6 Overwrite Wholesale
16 Vendor Management 57
16.1 Outgoing SMPP
16.2 Incoming SMPP
16.3 Number Management
16.4 Content Translation
16.5 Text Append
17 Customer Management 61
17.1 Manage Customers
17.2 Customer Tree
18 Rate Plan Manager 63
19 Route Manager 64
20 Job Management 65
21 Sender ID Management 66
22 Template Management 66
23 Queue Management 67
24 DLR Overdrive 67
25 Pending Jobs 68

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 Terminology

Term Definition

API: Application Programming Interface

Vendor: A wireless service provider.

NS1: Client Service (for vendor connectivity)

SSN1: SMPP Server Service (for client connectivity)

DC: Distribution Centre Service

Client: Carrier from which platform receives traffic.

ASR: It is the percentage of messages successfully received

by the carrier with regard to the total number of send attempts.

DLR: Deliver receipt is the report about the delivery status of sent
messages.

DLR (t): The percentage of SMS successfully received by the end-

user with respect to the total number of message send attempts.

DLR(s): This is the percentage of messages successfully received

by the end-user.

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EDR: Event Detail Record

ESME: External Short Message Entity

ISDN: Integrated Services Digital Network

MCC: Mobile Country Code

MNC: Mobile Network Code

DB: Database

LCR: Least Cost Routing

HLR: Home Location Register

CDR: Call Detail Report

AM: Account Manager

DND: Do not disturb

NPI: Numbering Plan Indicator

TON: Type of Number

SLA: Service Level Agreement

SMSC: Short Message Service Centre

SMPP: Short Message Peer-to-Peer Protocol

TON: Type of Number

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 Platform Overview

aSMSC is a highly scalable and secure turnkey for SMS Service

Providers who are looking to run a profitable wholesale Bulk SMS
operation anywhere in the world.

aSMSC extensively supports WEB- SMPP-HTTP & SIGTRAN

interoperability while enabling a two-way – Mobile Originated and
Mobile Terminated – messaging business.

This guide will exclusively focus on the application of the V3 Core

version for a carrier to take care of seamless communication
without any obstruction during the implementation stage or
afterwards.

Following the steps mentioned in this guide will make it easy for you
to operate the system and you can refer to this whenever you are
faced with any operational issue.

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 3. Dashboard

Monitoring
Server CPU, RAM & Disk Usage

This Section shows you the Current Server CPU & RAM Usages,
this will help you in making certain decisions regarding up-gradation
of your server hardware as it may require, the usages can be higher
because of many reasons among them are:

● Current traffic being sent or received over SMPP Channels

● A Campaign/Job being processed
● Any Windows Updates running currently
● Any DLR updates being received or sent

Nodes and DC Monitoring

The nodes page provides you with an easy way to monitor health
stats and configuration aspects of all available nodes present.

Node Service1 (NS1) will take care of vendor service. But, if the
service status is offline, it will affect the connectivity.
SMPP Server Node (SSN1) This service takes care of SMPP client
connectivity and if its offline all clients will get disconnected until the
service is online again.

Your DC is responsible for web configuration. If the DC is offline,

the SMS traffic distribution will be affected. If offline status persists,
all your messages will remain in the pending state, and IMAP and
SMTP services will be impacted.

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The incoming Live Traffic Stream chart will inform you about
the traffic flow of SMPP, API, and WEB as well.

The Online C.A, placed at the bottom of the monitoring section will
show the list of online SMPP clients which are currently connected.

On the other hand, Offline C.A, placed at the bottom right of the
monitoring section, will show the list of offline SMPP clients which
are currently disconnected.

Check vendor account SMPP connection status

This widget on the dashboard shows the connection Status of any

Vendor account, all connected connections are shown in

The Connected Vendor Account widget will show the list of

supplier connections to which your server is currently connected,
while any disconnected connections are shown under the Not
Connected Vendor Accounts Widget.

In order to debug the connections or view various error logs please

refer to the Vendor Account Logs Section

Check Connected SMPP Client status

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This widget on the dashboard shows the connection Status of any
Client / Customer Connected over SMPP as shown under the
Connected Customer Accounts
If you click on the System ID name, you will be able to see the
binding settings with which your client is connected, Connections in
this section mean the number of sessions they are bound with.

In order to debug the connections or view various error logs, please

refer to the Administration > Customer Account Logs Section.

3.2 Statistics

Quickly View overall SMS Stats

This information is shown in a Widget on the Dashboard page as
information about

● New Customers Created in the system

● Total Number of SMS sent through the system
● Total Delivered SMS
● Overall Delivery percentage of the system

By Default, it shows information about the current date however you

can also select your desired date range.

Viewing the messages sent to different countries in the Last 24

hours

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This useful widget on the dashboard will help you to easily look at
your global traffic stats, the information for the “Sent SMS “ in the
last 24 hours is shown in a Map view, in order to simplify looking at
the major traffic destinations the system shows three different dots:

● Yellow icon: Destinations with less than 2000 SMS

● Blue icon: Destinations with more than 2000 SMS
● Green: Destinations with more than 10K SMS You can also
expand the map in full view by clicking on the expand icon.
Hovering over the colored dots will show you the exact number of
SMS sent to that country

Checking Delivery stats of your vendors & Destinations

This information is shown on the dashboard both in the detailed

data view and the Graphical view as well, by default the Data is
shown for the current date or you can choose a date range as well.

● The ROUTE STATS widget shows you the details of Delivery

Rate (DLR %) and Actual Submission rate (ASR %)
● By default, the Widget shows the data for all the Destinations
for which there has been any traffic on the current date
● You can choose from any date range or a Vendor Account to
show the data.
● You can also choose among a specific vendor account to
show the data for all destinations for that specific vendor

The ROUTE STATS GRAPH Widget will show you the same data
in a graphical view along with the %age of delivery status.

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You can filter Destinations or vendor accounts to have more
detailed information, this one is very useful if you want to quickly
figure out Delivery issues on various routes.

Checking the Delivery stats of your Customers

The Customer Stats widget helps you to Quickly identify a few

important things:

● Who are the customers sending Traffic to?

● How does the delivery look for each customer's destination?
● How much have you billed the customer for the traffic?

By default, the Data is shown for the current date or you can
choose a date range as well
● It shows you the details of the Delivery Rate (DLR %)
and Actual Submission rate (ASR %).

By default, the Widget shows the data for all the Destinations for
which there has been any traffic on the current date

● You can choose from any date range or a specific

Customer to show the data.
● You can also choose among a specific vendor account to
show the data sent over that particular vendor or a
specific country.

The CUSTOMER STATS GRAPH Widget will show you the same
data in a graphical view along with the %age of delivery status You
can filter Destinations or Customer accounts to have more detailed
information, this one is very useful if you want to quickly figure out
Delivery issues on various routes.

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 4. Settings
4.1 System Settings (Currency, Testing Service & Currency
Conversion API) To go to the System Settings page, just search for
it in the quick search or go to Settings > System Settings

SYSTEM MAIN CURRENCY: This should be set to the main

trading currency you want to use, this will also you help to calculate
finances in a single currency in many financial reports.

Offset Percentage: This is the amount in percentage which will be

added for calculating the termination costs to cover any currency
exchange losses.

Switch Name: This is the brand name that will be shown on all the
panels and emails sent by the system, just like a logo.

Footer Text: This text is shown in the footer of all the panels.

Show Alert If Customer Balance Is Below Specified Amount: Any

customer whose balance falls below the specified level will be
shown on the dashboard for your necessary action.

Currency Conversion API Key: aSMSC uses https://fixer.io/%20t

to get forex conversion rates for currencies used by your system
every 4 hours, get a basic account with them, and get your API key.

SIM Test Username & Password & Keyword: We have pre-

integrated https://www.simtest.it/ a service from NTH
Communications to facilitate route testing within the aSMSC, get an

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account from them if you want to use this, we can also integrate any
testing service of your choice, contact us for the same.

Offline Payment details: Your bank account details will be shown

on the customer panels for making payments.
4.2 Gateway Settings (Payment gateway settings)
We have integrated various online payment gateways like PayPal,
Stripe, etc., you just need to enter the API credentials and you are
good to go.

4.3 Entity Settings (Multiple Entity Invoicing)

By using the automatic invoicing feature, you can create many
business entities (different companies) to raise invoices to your
partners and customers automatically, use this option to create the
entities.

4.4 Currency
Use this setting to set up and enable various currencies in your
system & also you can set the minimum recharge amount for a
particular currency.

4.5 Currency conversion

If you configured Currency conversion API in the system then this
table stores the values to different currency conversions, in case
you are not using the API for conversion, you can also set up the
values manually using this table.

4.6 Country
Use this option to set up Tax values, and assign a Payment
gateway to be used for the customers belonging to these countries.

4.5 Network Operators

This is the Database of MCC & MNC lists and their associated Pre
fixes (Number ranges), by default we have this list imported

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already, however you can still use this to create and update any
MNO prefix list.

4.6 DB Campaign
If you are serving a promotional messaging service along with your
number database, you can prevent the theft and misuse of your
target list of numbers, instead of doing the campaigns on behalf of
the customers or sharing an excel file of numbers with the users,
you can simply create a DB for a target list and your customers can
use it do campaigns directly from their customer panels, The
numbers in your Campaign DB will be shown in a masked way like
XXXXX8976 when they look at the DLR reports.

4.7 Error code mapper

Many times you receive an unexpected error from your vendor
which is unique to them, you can use the error code mapper to set
up custom error handling for such errors and associate the same to
a more meaningful Delivery Status.

4.8 MCC MNC Finder

This helps you to check the MCC MNC associated with an MSISDN
according to your local MCC MNC & prefix list.

4.9 DB Maintenance

This is usually used by our support team to analyze the

fragmentation level of your system database, based on which they
can decide as to which tables would need maintenance. It’s
recommended to do DB maintenance once a week during off-peak

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hours. You can either do it table by table or for all tables by clicking
on Rebuild All Indexes.

5. HLR
Home Location Register commonly referred to as HLR is a
database in a wireless network containing MSISDN information,
including service entitlements and call routing information.

5.1 HLR Providers

In this section of HLR, you will see the list of HLR providers which
are supported by the system. You can click on tab given there
to set API credentials after which you can use the HLR service.

5.2 HLR Dip Rules

In normal circumstances, the system checks the internal database
for MCC/MNC of the number and routes accordingly. But in HLR
Dip Rules, we create the rules for different destinations to configure
the system to check the HLR service for the numbers which belong
to the destination. These rules can be set later on for clients as per
the requirement.

Adding a New HLR Rule

By clicking on , a pop-up window will appear
where you can add a new rule by selecting a country/MCC from a
drop-down list of countries.

Next, you will be asked to select Operator/MNC.

After having chosen the operator, you will be required to select the
HLR provider.

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Lastly, you will be determining the HLR cost before clicking on
placed at the extreme right of the window.

6. LCR
Least Cost Routing abbreviated as LCR is the process of selecting
the path for outbound termination of traffic based on the lowest
available cost for a given route.
LCR is auto-created by the system based on the rates provided by
the suppliers. For e.g, if 5 vendors have given rates for the
destination USA system will create LCR for the USA and will check
the least rate provided by the supplier out of the 5 suppliers and will
route the traffic accordingly.

6.1 LCR v2
In this section, we can add routes as per our requirements. The
difference between LCR and LCR v2 is that LCR is auto-created
while LCRv2 is manually created as per the requirement based on
rates and route quality.

For you to add New LCR, you have to follow the below-mentioned
steps:

By Clicking on , a pop-up window will appear which

will guide you about adding a new LCR.

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Firstly you will be choosing a country/MCC from a dropdown list of
countries.

Next, you will be directed to choose Operator/MNC.

Finally, after selecting a vendor account, you will click on

to create a new LCR.

6.2 LCR Exclusion

Usually, LCR is auto-created, but if the routing team wants to
exclude any route/supplier from the least cost route for the
particular destination, the same can be done using the LCR
Exclusion option.

If you want to add new LCR Exclusion, use the below-mentioned

method:

Click on following which a pop-up window will

appear on your screen.

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The first step will be to add a country/MCC from a dropdown list of
countries.

Next, you will be asked to choose Operator/MNC.

And after selecting a vendor account, you will click on

to create new LCR Exclusion

6.3 LCR Simulation

The LCR works on basis of the termination rates set by any vendor
account for a certain destination for the specified product type, (
Direct / SIM/ Wholesale / Spam, etc ), each product type maintains
a list of the possible vendor accounts in increasing order of the
termination rate.
This list can be viewed under LCR simulation. LCR simulation in the
quick search option). For any customer with routing set as LCR, all
the messages to this destination will be routed to the 1st vendor
with the least cost.

For you to manage LCR Simulation, you have to select the LCR
type, Route Type, MCC, and MNC before clicking on the
option.

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 Following the submission, you will find your LCR Simulation
appearing in increasing order as shown below:

7. Load Distribution
In load distribution, you share the traffic among different vendors.
For instance, if you want to distribute the traffic of a client among
different vendors for any reason, then you can distribute traffic
among vendors based on percentage, the total sum of which should
be always100%

To perform this task, you will click on option and a

pop-up window will appear where you will add Country/MCC,
Operator/MNC, Customer, and Vendor Account along with
percentage in the box next to it.

After filling in the required information, you will click on

button to distribute the load among different vendors.

This is what will appear on your screen after adding new load
distribution

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 8. Content Translation
Content translation is used when you want to translate any part of
the content sent by the client to some other content. For e.g It often
happens that you are asked that a part of your message can be
delivered, leaving out the rest of the information. This extracting a
part of the message is done using the content translation. By using
content translation you can translate any content to the content of
your choice as per the requirement.

8.1 Manage Retail & Wholesale

In Retail content translation you can set the rules for the system to
translate the content of a particular retail client as per the
requirement and while in wholesale you can set this for Wholesale
clients. For example, the content of the message is: For txn of $30,
your OTP is 6576 and you want to forward only OTP 6576 to the
client in that case you can use the content translation with the
Required Regex and match type as Replace.
Here are the steps to follow for Regex

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Firstly click on the option after which a pop-
up window will appear where you will enter:

Customer
Original Keyword Regex
Translation Keyword
Match type

To complete the process you will click on the

Similarly, you can replace any word in the message following the
above-mentioned steps by choosing Replace in MatchType option
in the pop-up window.

The process to add New Content Translation is the same for Retail
and Wholesale

8.2 Block List Retail & Wholesale

At times there are concerns about phishing/spam which can be
detrimental. To avoid this you can add a keyword in the block list
section of content translation that will block all the traffic containing
the same word.

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To perform this task, you will click on option and add

a Keyword (Regex) before clicking on the butt on.

The process is the same for both Block List Retail & Block List
Wholesale.

9. Voice Management
In Voice Management you get to convert text messages into voice.
Sometimes a retail client seeks to convert SMS into Voice, this is
where that task can be performed.

9.1 SIP Settings

In the SIP settings section, you can add OTP SIP settings and
Promotional SIP settings as well.

9.2 Rate Plans

You can add New Plan in this section for the voice.

9.3 CDR
The call delivery report is shown in this section.

9.4 Job Management

The status of the job whether in process, pending, or completed can
be checked in this section.

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9.5 Logs
Here in logs, you can check all the logs which are associated with
the voice/SIP.

9.6 Statistics
This section will show you the total number of voice SMS, Total
voice SMS Answered, and CDR% as well

10 Administration

This is where you administer the panel.

10.1 Manage Roles

Creating roles that are assigned to admin panel users as per the
requirement of the company can be done here.

To add a new role you just have to click on the tab

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If you want to edit the role, click on icon

If you want to delete the role, click on icon

For managing roles, click on the icon

For enabling and disabling permission, click on icon

To allow permission to all customers, click on icon.

10.2 Admin Users

For adding a new admin user, you can click on tab upon
which a pop-up window like the one given below will appear. This is
where all the details of a user have to be entered before creating
the user profile.

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 10.3 Customer Notifications

This is used to send notifications to the clients over web panel and
email to notify them about any offer, downtime, Greetings, or any
other notifications as per your requirement.

To notify clients, you click on the tab and enter

customer type and write notification text before clicking on the

tab.

10.4 Route/SIM Testing

Here you check and test the quality of a route.

Route Test

Route test is used to do the live testing of routes to check the

quality and deliverability of routes. Route test can be used where

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you have live numbers to test over which you can verify the delivery
by checking if the message is received in Inbox.

Test SMS

This is a third-party service where you can do the route test on the
virtual numbers which are generated by the Test SMS API and
delivery is verified in the Test SMS if the Receipt status is positive.

TelQ Telecom

TelQ Telecom service works same as the Test SMS

10.5 Block Regex Testing

If the client content is getting blocked and you are not sure which
keyword is blocked by the system, in that you case you can check
the blocked word from Block regex testing instead of checking the
Block retail/wholesale entries one by one.
To do the Block Regex Testing, you will be required to enter
Customer Type, select a customer account, and message text to
find out the keyword.

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This is what will appear while doing the Block Regex Testing

10.6 Message Simulation

Here you can find out which route and what rate is set for the client.
After selecting Customer Account, SMS Type, Destination

Number or MCC/MNC click on for the results to

display on your screen.

10.7 System Logs

To check all the activities performed by the user, you can have
information about a specific user or get detailed information about
all users.

10.8 Vendor Account Logs

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Here you can view the account logs of a vendor after selecting
Node, Vendor Account, Log Date, and Message Type followed by

clicking on Tab

Please note that logs will be visible here only if the logs for vendor
binds are active. Its recommended to keep the logs off unless you
want to troubleshoot the vendor connectivity issues.

In Vendor Logs you can check SMPP Client Status, Critical Logs,
and SMPP Logs as well.

10.9 Incoming Account Logs

To view these logs, you have to follow the steps mentioned in
Vendor Account Logs. After filling in all the required information, the
status will be displayed.

10.10 Customer Account Logs

In this section, you will be able to view customer account logs after
selecting a Node, System ID, Message Type, and Log Date.
Please note that logs will be visible here only if the logs for client
binds are active. Its recommended to keep the logs off unless you
want to troubleshoot the connectivity issues.

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 10.11 Distribution Center Logs

In this section, you will be able to view logs of DC service & also
IMAP mail logs will reflect here.

10.12 Re-Push DLR

Sometimes due to packet drop issues, your client may complain
about not receiving the DLR even when the system has already
sent the DLR. In that case you can re-push the DLR by selecting
the filters as per the requirement.

To re-push the DLR, you will need to select a customer, period,

country, and click on icon

In the same manner, you can receive Re-Push DLR after filling all

the fields and end by clicking tab.

11 Invoice
It is a document sent by the seller to the buyer with the intention of
collecting payment for the services provided.

11.1 Create Invoice

This is where you get to create invoices and forward them to those
who use your services.
What you have to do in this section is to create the invoice by
selecting a customer, and entity along with the start and end date.

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After clicking on the tab, a window, similar to the one
given below will appear:

11.2 Create Incoming Invoice

This is an invoice sent by third parties. Here the third party can be a
service provider, vendor, or retailer. Here you have to follow the
process discussed in the 11.1 section.

11.3 View Invoice

Here you will get to view the invoices sent to different entities. What
you have to do is to enter the Company name. By entering the
name you will get information regarding the Outstanding amount,
Last payment date, and Last Invoice date. You can also download
the Invoice here if required.

This is what will appear on your screen

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11.4 View Incoming Invoice
This is similar to viewing invoices. Here you can check the incoming
invoices which have been generated by the system for incoming
traffic/MO traffic of the client.

11.5 Invoice Report

The invoice report gives you a detailed overview of all the invoices
you have created in a given time period. Here in invoice report,
system will show all the invoices of a client which have been
generated between the selected start and end date.

What you have to do for the detailed report is to select the customer

and choose the start and end date before clicking on the
tab.
This is what will appear on your screen

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 12 Reports

In this section, you will be able to view records of the financial

activities of an entity.

12.1 Finance

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The customer balance, Credit, and Transactions will be viewed
here.

Customer Balance

Here you will be able to check the balance, overdraft, and currency
that has been used. You just have to enter the name of a client.

In case you want to send a low balance alert, click on tab next
to the currency row.

Credit
This is a report that contains information about the credit activity.
Here in this report, we can check the Credit limit which has been
given to the customer. In addition to the credit limit, we can also
check Balance,and last recharge amount,

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This is what your Credit Report looks like

Transactional
All the transactional activities will be shown here. By entering the
name, you will get: Balance Added, Currency, Amount Charged
and Credited, Tax Amount along with Processing Fee.

A transactional Report

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Traffic Overview
By selecting a start and end date, you can view message parts and

client cost after clicking on a tab.

Traffic Summary
The summary of the traffic will be viewed here. What you have to do
is to select the date, country, customer type, customer, route type,

select vendor and vendor route type before clicking on

Vendor Traffic Overview

As in the traffic overview, you have to select the start and end date
to view the report of a vendor.

Bilateral Report
If you have a Bilateral connection with any company which is
working as a client and supplier with you then In this report, you can
view SMS Sent and SMS Received and can compare the business
or traffic you have exchanged with each other. What you will do is
select the vendor with the start and end date to view the report.

After selecting the vendor with the start and end date, this is what
will appear on your screen:

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Margin Report Detailed
In the margin report, you will be able to check total expenses and
earnings for a specific date range.

To view this report just select the start and end date to view a
detailed margin report.

Margin Report Summary

Here you can view the summary of the margin report.

Margin Graph
You can have a graphical view of your margin report in the margin
graph section.

Green represents the portion of the expenses in the graph.

Blue represents the earning portion in the graph.
Pink will show the margin

By selecting a date and currency, you will come across a graph

shown below:

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Account Statement
This shows you the invoices sent and the amount that has been
paid to you by a selected customer and entity. The option of viewing
the statement and downloading it is available in this section.

Account Summary
All the information related to sent and received invoices is shown
here. You will also get to see payments sent and received along
with the balance of a selected vendor.

Account Manager Report

In this report, you can check the account manager report based on
the country, client, and margin over the selected period of time in

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filters. Just select the account manager along with the start and end

date before clicking on icon.

Here you will get to see Message parts, client cost, termination
cost, and margin base of a selected account manager.
This is what will appear on the screen :

Retail Comparison
In this report, you can compare the margin and business given by a
particular account manager in different time periods. This report will
show if the business given by the account manager is growing or
declining by comparing the different time periods which has been
selected in filters.
Here is the sample:

this shows the upward trend in growth.

this shows the decline in growth.

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Wholesale Comparison
This comparison is similar to retail, but here you will compare the
wholesalers instead of retailers.

AM – Margin Report
To view the margin report of a specific account manager, we click
on the profile of a manager and select the time period. This will
show SMS parts, client cost, termination cost, margin, and
payments of the selected account.
Here is what you will be shown on the screen:

AM – Country Traffic Report

Here in this report, you can check country-wise traffic of the
Accounts or clients which has been assigned to the account
manager.

This is what will appear on your screen after selecting a profile and
choosing the period:

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Last Submission Report
In this report, you can view the last submission report of the client’s
traffic. If the traffic has been submitted by the client, the date and
time will be displayed in the last submit date column. If no traffic has
been sent to date by the client, the column will show No
Submission instead of a date.

Customer Margin Report

Here you get to check the margin with regard to a specific
customer. To view this report, choose the start and end date along

with country and customer before clicking on tab.

12.2 Retail
This section exclusively deals with retail. Here the focus is on end
customer.

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DLR Report
The delivery report of all users including resellers and clients can be
checked here. The process is almost the same for all three.

To view the report, you will select the date range, country, vendor

account, and MCC MNC before clicking on tab.

You can also download and generate CSV.

The DLR report will show the status of the report along with client
rate and cost like the one shown below:

Incoming DLR Report

Here you get to see the mobile originated delivery report.
What you have to do is to select the date range along with the
vendor and click on view the DLR report.
You will be shown the customer along with the incoming number,
keyword, incoming text, and receive date in the report.

Incoming DLR Report

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Repushed DLR Report

This is that type of delivery report where you can check the Delivery
report of Repushed (resent) SMS.

The process is simple. You have to select the date range, DLR
Status, Country, Vendor Account, and MCC MNC for the report to

display. After filling all the necessary fields click on tab.

This is what will appear on your screen:

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 Besides for all users, the report can be viewed for resellers and
direct clients separately.

Reseller Stats
In the statistical report, the reseller’s SMS status will be shown. You
will be shown delivered and failed SMS along with SMS count,
Parts count, Billed Amount, and the currency in this report.

For viewing this report, you have to choose the Reseller Account,

date range, and country before clicking on the option.

Reseller Stats Report:

Customer Traffic

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Here we can get information related to the customer’s traffic. This
report will show you messages sent, termination cost, termination
currency, and client cost of a specific customer.

To view this report, choose the customer account along with the

start and end date. Before clicking on the select the

country for the report to be displayed on your screen.

12.3 Wholesale

This section deals exclusively with wholesale. Here the focus is on

messages sent from Wholesale customers. Here you will get
wholesale DLR reports.The process is almost similar to what was
followed in the 12.2 section. For tasks to be performed in this
section, you can refer to steps in the preceding Retail section.

12.4 Vendor
Here in this section, you will find traffic, stats, and a business report
of the vendor.

Vendor Traffic

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You will be shown messages sent, message parts, cost, and the
currency used for a specific period.

To view this report, choose the vendor account along with the start

and end date before clicking on the option available at

the top right.

This is what your Vendor Traffic Report looks like:

Vendor Stats
The status of messages whether delivered or failed can be viewed
here. You can also view the total number of SMS Count, parts
count along with cost and currency.

To view this report, select the vendor account, the start, and end
date along with the country before clicking on the view report
option.

Vendor Stats Report

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Country Stats
Here you will get the country-wise stats of message parts for a
specific time period.

To view the country stats, you just have to select the date range

and click on tab for the report to display on your

screen.

This is what your Country Stats report looks like:

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Vendor Business Report
Here you can view the detailed business report of a specific vendor.
You will get information regarding MCC MNC, Message count,
customer revenue, vendor revenue, and the margin of a selected
vendor.

To view this report, you just have to choose the start and end date

along with the vendor and vendor account before clicking on

icon placed at the top right of your computer screen.

Vendor Business Report

13 Blocked Destination
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13.1 DND Manager
Here you can manage the Do -Not -Disturb-List by uploading the
DND list of a specific country.

To perform this task, you just have to select the country and click on

the option to display the DND list on your screen.

13.2 White List Retail

There are certain numbers you want to send your traffic to or who
are willing to receive promotional texts. By putting them on the
white list you get to send them SMS even if the number is in the
DND manager.

To manage white list retail, select the customer account and enter
phone numbers you want to white list separated by commas before

clicking on option. You can also remove

duplicates in the same manner. But instead of clicking on Add new

white list number, you will click on option available

there.

White List Retail

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In case you want to remove any whitelisted number, click on tab
available on left side of the number.

13.3 White List Wholesale

For whitelisting in the wholesale section, the process is similar to
white list retail. You can refer to the 13.2 section to complete this
task. There you were dealing with retail, here you have to deal with
wholesale.

13.4 BlackList Retail

We at times come across requests from customers who want some
numbers to be blacklisted on their accounts. Here we can black list
the numbers for a particular client. If the number is blocked for
Client A, then SMS to that number will be blocked on only Client A’s
account and not others.

To add numbers to the blacklist, select the customer and enter

phone numbers to be blacklisted separated by commas before

clicking on tab. You can also remove

duplicates in the same manner. But instead of clicking on Add new

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Black list number, you will click on option available
there.

13.5 Black List Wholesale

For blacklisting in the wholesale section, the process is similar to
Black list retail. You can refer to the 13.4 section to complete this
task. There you were dealing with retail, here you have to deal with
wholesale. Here you can also remove duplicates.

13.6 Countries Retail

In previous sections, you were dealing with numbers to be blocked.
But here you go a step further by blocking a specific country along
with the operator you want to block.

To complete this task, click on icon available

on the left side of your dashboard. After clicking, a pop-up window
will appear on your screen asking you to select customer, country,

and operator before clicking on icon for the process to

complete.

13.7 Countries Wholesale

If you want to block countries in the wholesale section, follow the
same procedure as in the 13.6 section. The only difference is you
choose the SMPP Account after clicking on the

tab.

14 Email
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The method of exchanging messages between people using
electronic devices through a network. This section will deal with
SMTP Manager and Email templates.

14.1 SMTP Manager

The Simple Mail Transfer Protocol is used to deliver messages over
the internet. In this section, you will be managing various settings of
SMTP and IMAP.

General Settings
For the creation of new accounts, General settings are used. You
can also change your forgotten passwords and send low-balance
emails.

Here you will enter the SMTP Username, password, server, port,

and sender email before clicking on option.

Rate Mail SMTP Settings

This is used to send rate notifications to clients.

Here you will enter the SMTP Username, password, server, port,

and sender email before clicking on option.

Invoice SMTP Settings

This is used to send invoices.

The process for these settings is simple like the preceding ones.
Here you will enter the SMTP Username, password, server, port,

and sender email before clicking on option.

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IMAP Settings
Using IMAP email the system will import rate itself from the email
account which has been set here.

For the IMAP settings, enter username, password, server, and port

before clicking on tab.

14.2 Email Templates

Here you can view all the templates and can make changes to
templates as well.To manage email templates, select the template
from a dropdown list.
This is what will appear on your screen to update the template:

15 Sender ID

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A Sender ID is an alphanumeric name that identifies the sender of
an SMS.

If you want to create a new Sender ID, click on tab

whereupon a pop-up window will appear. You will be asked to enter
the country name and the Sender ID name before clicking on

tab.

15.1 Blocklist Retail

Here you can block the Sender ID of a selected customer.

If you want to block Sender ID, click on icon,

whereupon a pop-up window will appear. You will be asked to
select the customer and enter the Sender ID before clicking on

tab.

15.2 Blocklist Wholesale

Here you can block the Sender ID of the SMPP account holder.

If you want to block the Sender ID of a selected SMPP account,

click on icon, whereupon a pop-up window will

appear. You will be asked to select the customer SMPP account

and enter the Sender ID before clicking on tab.

15.3 Retail Routing

Retail routing allows you to set routing for clients on the basis of
Sender ID.

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If you want to add a new sender routing, click on tab
Following the click on a tab, a pop-up window will appear on your
screen asking you to select the customer, country, operator, vendor

account, and regular expression before clicking on

tab.

15.4 Wholesale Routing

Here you will be able to set routing for customers on the basis of
Sender ID wholesale.

To add a new sender routing, click on tab. Following

the click on a tab, a pop-up window will appear on your screen
asking you to select the customer SMMP Account, country,
operator, vendor account, and regular expression before clicking on

tab.

Your screen looks like this after adding a new sender routing.

15.5 Overwrite Retail

In case you want to translate/change the Sender ID in retail, we use
overwrite. For e.g, if your client is sending SMS with Sender ID
Google and you want to translate this sender ID to some other
Sender ID for some reason it can be done here.

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For overwriting, click on tab. Following the
click on a tab, a pop-up window will appear on your screen asking
you to select the customer, country, operator, regular expression,

and overwrite before clicking on tab.

15.6 Overwrite Wholesale

It works the same as Section 15.5 and the only difference is that
this is for wholesale clients.

For overwriting, click on tab. Following the

click on a tab, a pop-up window will appear on your screen asking
you to select the customer SMMP Account, country, operator,
regular expression, and overwrite before clicking on

tab.

16 Vendor Management
Here you will be able to manage your vendors. All the vendor
management is done here.

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16.1 Outgoing SMPP
In this section, you will get to Add/ Edit/view the vendor profile and
do all the related changes you want to. This may include editing and
deleting a vendor. Further, you can also manage vendor payments,
bilateral relations, and invoices. To perform all these tasks, click on
the specific icons visible on your screen.

Here are the icons: To know the role of

these icons, place the mouse pointer on the icon.

To add a new vendor, click on the tab. Following the

click on the tab, a pop-up window will appear asking you to fill the
fields. Here you will enter Vendor’s name, email, address, phone
number, billing email, technical email, and currency before clicking
on the tab.

Outgoing SMPP

16.2 Incoming SMPP

In this section, you will get to view the vendor profile and do all the
related changes you want to. This may include editing and deleting
a vendor. Further, you can also manage vendor accounts, To

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perform all these tasks, click on the specific icons visible on your
screen.

Here are the icons: To know the role of these icons,

place the mouse pointer on the icon.

To add a new vendor, click on the tab. Following the

click on the tab, a pop-up window will appear asking you to fill the
fields. Here you will enter Vendor’s name, phone number, email,
address, billing email, and technical email, before clicking on the
tab.

16.3 Number Management

Here incoming numbers of vendors are managed.

If you want to add a new number click on tab.

Following the click, a pop-up window will appear on your screen.
Here you will select the vendor, country, operator, and number

before clicking on option given at bottom of the window.

16.4 Content Translation

Here you can do the vendor-based content translation in other
words if you want to translate the traffic which is to be submitted to
a particular vendor it can be done here.

For new content translation, click on the tab.

Following the click, a pop-up window will appear on your screen.
Here you will be asked to select the vendor, country, operator,
original keyword, translation keyword, and match type before

clicking on option.

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After submission of details, you will get to see the changes made,
appear along with the date of creation on your screen.

16.5 Text Append

If you want to add some extra text to the content sent by the client it
can be done here. For e.g, some suppliers might ask you to add
any particular code to the text before submitting it to the vendor
which can be done here.

To append the text, click on the tab. Following the

click, a pop-up window will appear. Here you will be asked to select

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the country, operator, vendor, normal text, Unicode text, and select

text append type before clicking on the option.

In case you want to edit text append, click on icon. And if you

want to delete certain text append, click on icon.

17 Customer Management

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Here we manage both wholesale and retail customers. You can add
a new customer and view the list of your customers here as well.

17.1 Manage Customer

If you want to add a new wholesale customer, click on

tab and select wholesale in the customer type section in the pop-up
window. After choosing wholesale, a slightly changed window will
be displayed. Here you will enter the company name, company
reference number, company email, support email, billing email, rate
email, phone number, currency, overdraft limit, default SMS price,

country, time zone, and alert zone before clicking on tab

given at the end. You can also enable auto invoicing here.

Once you have created a customer profile, you will see the client in
the Customer list, Then click on the menu option and go to
Customer SMPP accounts there you need to create customer
SMPP binds by filling in all the necessary details.

Now, if you want to add a new Retail client, click on tab

and select a retail client in the customer type section in the pop-up
window. After selecting a client, a slightly changed window will be
displayed. Here you will enter the company name, reference
number, email, support email, billing email, rate email, phone,
currency, overdraft limit, default SMS price, SMS speed/second,
customer SMS type, country time zone, cutting, API cutting% and

alert amount before clicking on tab.

You can also enable auto invoicing and incoming auto invoicing.

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To add a new Reseller, click on tab and select a retail
client in the customer type section in the pop-up window. After
selecting a reseller, a slightly changed window will be displayed.

Here you will enter the company name, reference number, email,
support email, billing email, rate email, phone, currency, overdraft
limit, default SMS price, country, time zone, and alert amount

before clicking on tab. You can also enable invoicing

here.

17.2 Customer Tree

In this section, you will be able to view all the customers including
the indirect clients created by the resellers. Here is what will be
displayed after resellers create customers:

18 Rate Plan Manager

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To manage the rate plan of retail, wholesale, and termination, the
rate plan manager is used.

To add a new rate plan for retail click on tab. Following

a click, a pop window will appear where you will enter the rate plan

name and currency before clicking on the tab.

Note: Always enable the Rate plan active.

To rename a plan, click on

To delete a plan, click on

To copy a plan, click on

To manage a plan, click on

To view customers, click on

In the manage plan icon, you can add new rate plan detail. You
will be asked to type country, operator, rate, and SMS type before

clicking on tab.

For managing Dynamic rate, click on option. Here you set a

price range by entering the start rate & end rate along with the

increase percentage before clicking on option. If you add

a dynamic rate, your rates for clients will increase automatically if
the system detects loss (termination rate is higher than client rates).

19 Route Manager

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For managing routes and adding a new one, a route manager is
used. Here you can create the manual rate plan with the 3 different
vendors at 3 different priorities for a particular destination. If the
client is assigned the manual route plan, then the system will route
the traffic as per the priority set in the plan.

To add a new route, click on tab. Following a click, a

pop-up window will appear on your screen. Here you will enter the

route name and route plan type before clicking on

tab.

To rename a route, click on

To delete a route, click on

To manage route details, click on

To copy a route plan, click on

To view customers assigned on a specific route, click on

20 Job Management

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Any campaign run by resellers, enterprises, and clients of resellers
can be viewed here.

To check campaigns of all users, select the start and end date
along with sender ID(optional) and job status before clicking on

tab.

If you want to view a campaign run by resellers, select the reseller,

client, and job status before clicking on option

To view campaigns of direct clients, select the customer and job

status from a drop-down list before clicking on tab.

Note: Selecting of date range and Sender ID is optional.

21 Sender ID Management

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The requests sent for SenderID by retail clients and resellers can
be viewed here. The list of pending, approved and disapproved
Sender IDs can be tracked here. If the sender ID is approved here it
will be auto-assigned to the client who has requested the Sender ID
approval.

22 Template Management

The requests sent for templates by retail clients and resellers can
be viewed here. The list of pending, approved and disapproved
templates can be tracked here.

Besides showing the status of the template request, you get to see
the creation date as well.

If the Template is approved here it will be auto-assigned to the

client who has requested approval. Please note that if Template
Locked is enabled for the client then he will be able to use and send
content that has been approved in template management for his
account

23 Queue Management

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In queue management, we can resend messages if the requirement
arises. For e.g, if the client's SMS is failed and he requests you to
resend the SMS from our end that can be done here.

To resend, select the start and end date, DLR status, customer,
country, operator, error description, vendor account, MCC, MNC,

and phone number before clicking on tab.

You can also search the status following the procedure given
above. However, instead of clicking on resend at the end, you will

click on tab.

The process for wholesale is same as in retail.

24 DLR Override
In the DLR override, you get to change the DLR status of
submission. You can change the DLR status of both Retail and
Wholesale DLR.

For a change of DLR status, select from the dropdown list, enter the

error code and error description before clicking on tab.

25 Pending Jobs

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All your scheduled campaigns can be viewed here. They may be
either of resellers or clients. In this section, the job name and SMS
type besides other things are shown here.

Pending Jobs

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