Bisnis Dan Etika

BUSINESS & ETHICS
AGENDA
Brainstorming: Business & Ethics
1
Concepts & Perspectives

2
Major Ethical Issues in Business

3
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AGENDA
1

2
Major Ethical Issues in Business

3
What is ETHICS?
Ethics is a conception of right and wrong conduct
à values that form the basis/foundation of human relations: how we think

and behave toward others and how we want them to think and behave
toward us.
Ethical principles are guides to moral behavior.

For example, in most societies:
• lying, stealing, deceiving, and harming others are considered to be
unethical and immoral;
• honesty, keeping promises, helping others, and respecting the rights of
others are considered to be ethically and morally desirable behavior.
This core of ethical beliefs acts
as a moral compass that helps
guide a person when ethical
puzzles arise
Ethical principles reside in……….
Individual
Organization Society
Ethics: relative or universal?
Ethical Ethical
relativism universalism
Each society’s view of ethics as There are basic moral principles

legitimate and ethical à depends that transcend cultural and
on cultural norms and values of national boundaries.
particular society.
Ethical Relativism?
• Ethical Relativism: ethical principles should be defined by various
periods of time in history, a society’s traditions, the special
circumstances of the moment, or personal opinion.
• Nevertheless, ethics is a universally common human condition found

everywhere: all people everywhere depend on certain ethical systems
to tell them whether their actions are right or wrong, moral or
immoral, approved or disapproved.
Ethics = Law?
Is ethics the same as being lawful?
ETHICS LAW
About what is About what is

right and what lawful and what
is wrong is unlawful
Is obeying formal rules enough?
Ethics
Laws
Business ethics
• …. is the application of general ethical ideas to business behaviour.
• Business ethics is not a special set of ethical ideas different from

ethics in general and applicable only to business.
• To be considered ethical, business must draw its ideas about what is

proper behavior from the same sources as everyone else in society
Ethical Dilemma
Making
profit
Behaving
ethically
Triple bottom line
Profit
Bottom
lines
Planet People
Honesty
Business
Ethics
Fairness Respect
Compliance
Acting
ethically in
business
Integrity Trust
AGENDA
1

2
Major Ethical Issues in Busines

3
Major ethical issues in Business
Stakeholders
Environment
Corruption & Bribery

Nike –
Sweatshop
H&M – Occupational Safety & Health
Environmental issues
• Water, air, land pollution
• Deforestation
• Plastic
Environment: Oil spill
• BP oil spill (also known as the Deepwater Horizon oil spill or Gulf of Mexico
Oil spill): is considered to be the largest oil spill in the petroleum industry’s
history.
• In April 2010, the accident began after a spill from a seafloor oil gusher,
leading to the explosion of the BP’s oil rig, Deepwater Horizon, in its
Macondo Prospect.
• The accident killed 11 men working abroad on the rig and also resulted in
an oil spill that continued for over three months. An estimated 53,000
barrels were flowing into the Gulf of Mexico every day.
• The accident also made extensive damages to the marine environment.
According to the Centre for Biological Diversity, the oil spill killed over
82,000 birds, 25,900 marine mammals, 6,000 sea turtles and tens of
thousands of fish, among others.
Aldi – No Plastic Bag
Unilever
Corruption issues
• Corruption: the misuse of entrusted power for private gain
• Bribery: gifts or payments to someone to expedite government action
or to gain some business advantages
• Corruption and bribery usually result in higher public spending,
lower-quality projects, undermined competition and inefficient
allocation of resources

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BUSINESS & ETHICS

Concepts & Perspectives

Major Ethical Issues in Business

Apakah berbisnis perlu memperhatikan soal etika?

Concepts & Perspectives

Major Ethical Issues in Business

à values that form the basis/foundation of human relations: how we think

Ethical principles are guides to moral behavior.

Each society’s view of ethics as There are basic moral principles

• Nevertheless, ethics is a universally common human condition found

About what is About what is

• Business ethics is not a special set of ethical ideas different from

• To be considered ethical, business must draw its ideas about what is

Concepts & Perspectives

Major Ethical Issues in Busines

Corruption & Bribery

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