EXECUTIVE MBA

CRICOS Provider Code: 03335G

Unit Learning Outcomes (ULO)

Core Units

1. Personal Effectiveness
• Understand the concept of self-image in Business Communication in Verbal Skills, Non-verbal Skills, and Listening with
emotional intelligence.
• Identify different business communication styles based on different organisational and cultural contexts.
• Apply innovative communication methods to inform, instruct, persuade, request, clarify, cooperate, buy, sell or advertise in
different contexts.
• Deliver a persuasive business presentation with effective: Voice Quality, Body Language, Command of Material, Visual Aids,
Content and Eye Contact, etc.
• Evaluate the impact of personal effectiveness on business relationships with co-workers, customers, and other stakeholders.

2. Business Economics
• Recognise how economic factors and events influence firm-level behaviour.
• Explain how economic growth and cyclical instability conditions firm performance.
• Illustrate the consequences of competitive and concentrated markets for efficiency, innovation, and firm profitability.
• Effectively communicate the impact of macroeconomic policies on business.
• Apply microeconomic concepts to business situations.

3. Financial Accounting
• Understand basic accounting concepts and theories.
• Construct basic financial and cash flow statements.
• Analyse financial and cash flow statements to measure a firm’s performance.
• Recognise the importance of ethics in accounting and the relevance of accounting standards in financial reporting.

4. Marketing Management
• Explain the fundamental marketing concepts, frameworks and theories for products and services.
• Discuss the role of marketing within the business environment, including emerging trends and their implications.
• Evaluate individual and business customer behaviour to develop longer-lasting customer relationships.
• Construct a Marketing Plan for an organisation using various elements of the marketing mix.
• Critically appreciate the role and impact of technological disruptions in marketing.

5. Management Accounting
• Understand the fundamentals of management accounting.
• Interpret the relationship between volume, costs and profits using techniques such as activity-based costing and cost-volume
analysis.
• Prepare the master budget along with its sub-components.
• Illustrate the use of DuPont Analysis, the Balanced Scorecard, Economic Value Added and Total Shareholder Return in
managing performance objectively.
• Discuss the potential impact of cloud technology on management accounting techniques.
6. Human Resource Management
• Understand Human Resource Management (HRM) theories and practices and their relevance in creating human capital
advantage for organisations.
• Evaluate the importance of HRM policies related to organisation design, workflow planning, and ethical and legal issues in
organisations.
• Critically assess the impact of globalisation and technology disruptions on HRM policies and practices.
• Apply HRM theories to develop programs for employee selection, training and development, performance management and
compensation in diverse contexts.
• Analyse the critical role of HRM in creating employee engagement and retention.

7. Corporate Finance
• Understand key corporate finance concepts, principles, and practices.
• Evaluate the short-term working capital management needs of firms and design alternatives.
• Explain the factors and market environment influencing bond and equity prices.
• Apply capital budgeting tools and sensitivity analysis on proposed projects/investments.

8. Business Statistics
• Demonstrate an understanding of statistics for describing, exploring, comparing, and interpreting data.
• Apply probability and Bays’ theorem to an assortment of business and economics contexts.
• Evaluate and interpret the importance of sampling as well as accurately determine sample sizes.
• Construct and interpret hypothesis tests using appropriate statistical techniques.

9. Operations Management
• Appreciate the role of operations management in delivering products and services so as to improve organisational performance.
• Apply data and information to carry out demand forecasting and capacity planning and interpret the implications.
• Estimate and recommend decisions related to facility location, facility layout and product and process design.
• Examine various tools and techniques of operations management to improve the organisational efficiency of firms operating
within a global environment.
• Critically appreciate the impact of digitalisation and technology disruptions on the operations management function.

10. Negotiation and Conflict Resolution Management

• Understand the central concepts of negotiation and conflict resolution management in an organisational setting.
• Apply value-based negotiating tactics and skills to achieve successful closure across cultures and teams.
• Create solutions to resolve dead-locked parties in a negotiation situation.
• Evaluate the impact of ethical, cultural, organisational, and technological factors on conflict management.
• Formulate a plan to enhance personal competencies for conflict and negotiation management.

11. Big Data Analytics and Cloud Technologies

• Examine how big data analytics and cloud technologies can be used as a strategic advantage by an organisation.
• Identify and apply relevant statistical and analytical tools like data mining, predictive modelling, text analysis and visualisation to
diverse types of data.
• Interpret statistical results for informed business decision-making.
• Demonstrate the ability to make sound and ethical business decisions incorporating big data analytics and cloud technologies.

12. Strategic Marketing

• Discuss the importance of strategic marketing for sustainable business growth.
• Examine the impact of the business environment on the marketing strategy for an organisation.
• Analyse the market information and draw inferences to allocate marketing resources for maximum returns.
• Effectively articulate a marketing strategy to key stakeholders through well-thought and impactful business communication
skills.
• Apply business models and frameworks to design a marketing strategy for a product or service, leveraging emerging
technologies for marketing intelligence.
13. Innovation and Entrepreneurship
• Examine the linkages between innovation, strategy, and value creation theories.
• Evaluate the role and importance of innovation and entrepreneurship within an organisational strategy.
• Apply strategic innovation models to sustain an organisation’s leadership amidst emerging new technologies.
• Demonstrate how a manager can be more innovative and entrepreneurial within an organisation.
• Effectively communicate innovative entrepreneurial strategies within an organisational context.

14. Strategic Finance

• Recognise portfolio risks and explain the relationship between risk and return.
• Compare alternative sources of financing for a firm and their impact on the cost of capital, capital structure and leverage.
• Assess the nature and associated risks of the equity and debt markets as well as sources of finance, including hybrids.
• Evaluate financing strategies on dividend policy, share repurchasing and corporate restructuring.
• Formulate and effectively communicate financial strategy which is aligned to the business strategy.

15. Leading Teams and Organisations

• Understand the models, frameworks and theories of leadership and teams in an organisational context.
• Distinguish leadership competencies and their impact on individuals, teams, and organisations.
• Assess the impact of culture, technology, and globalisation on the principles of leadership and their implementation.
• Design and implement ethical and sustainable leadership practices addressing the needs of different stakeholders.
• Develop a personal leadership development plan based on critical self-reflection.

16. Strategic Management

• Understand the art and process of strategic management.
• Build a Blue Ocean Strategy, keeping in perspective the potential impact of technological disruptions.
• Explain how strategies happen in practice.
• Apply strategy models, frameworks, and theory to case studies and work experiences.
• Use the key steps in building a strategy to develop or enhance an existing strategic plan.

17. Corporate Governance and Ethics

• Discuss the philosophies and models of corporate governance.
• Assess the regulatory framework and roles and responsibilities of board members for local and multinational firms.
• Examine the various ethical dilemma scenarios a leader/person might likely face in both business and personal situations.
• Evaluate and devise strategies for demonstrating corporate social responsibility and sustainability.
• Use the philosophies and models of corporate governance to make ethical and sound business and personal decisions.

18. Leadership and Cross-Cultural Management

• Understand relevant theories and models of cross-cultural management in an organisational context.
• Examine different dimensions of business cultures in regional and global organisations.
• Illustrate the influence of corporate strategy and structure on cross-cultural management.
• Summarise the effect of team dynamics, communication, conflict management and intercultural leadership competencies in
global teams.
• Formulate a strategy for effective cross-culture management in global organisations.

19. Business Acumen

• Examine the importance of business acumen for any leader when making important business decisions.
• Compare and contrast the different strategy schools of thought which can be applied to help make strategic choices.
• Interpret and evaluate the use of probabilities, including decision trees, etc., when making key business decisions.
• Evaluate the role played by intuition when assessing and choosing between strategic options and future choices.
• Demonstrate critical thinking by evaluating scenarios, asking the right questions, and making decisions.
• Develop skills and judgment to make ethical decisions taking into consideration the needs and goals of stakeholders from
diverse cultures.
20. Change Management
• Understand the various change management models, frameworks, and theories.
• Explain the role of the change agent in managing stakeholders and leading change initiatives.
• Formulate a strategic change management plan to implement different types of change initiatives.
• Consider the impact of ethical, cultural, organisational, and technological factors on the design and implementation of change.
• Critically assess the effectiveness and success of strategic change management initiatives.

21. Research Methodology

• Understand business research frameworks and theories, research design, methodologies, and analysis approaches (including
qualitative and quantitative).
• Distil business issues into a research problem based on a comprehensive review of the literature and develop a research
proposal.
• Select appropriate data collection, sampling, and analysis methods to undertake business research.
• Apply relevant methods and analytical tools for data analysis (quantitative and qualitative) to arrive at sound inferences.
• Effectively communicate research findings to relevant stakeholders in both verbal and written forms.
• Recognise and demonstrate the importance of ethical conduct when undertaking business research.

22. Integrative Decision Making

• Examine the factors which are required to successfully run an international organisation.
• Analyse the factors that impact successful global market expansion.
• Create strategies for long-term business profitability.
• Effectively communicate outcomes to stakeholders.
• Collaboratively develop, justify and implement a strategy that creates sustained shareholder value.
• Critically appreciate the potential benefits and impact of integrating innovations and emerging technologies in the DNA of
organisational strategy.

22. Integrative Decision Making

• Examine the factors which are required to successfully run an international organisation.
• Analyse the factors that impact successful global market expansion.
• Create strategies for long-term business profitability.
• Effectively communicate outcomes to stakeholders.
• Collaboratively develop, justify and implement a strategy that creates sustained shareholder value.
• Critically appreciate the potential benefits and impact of integrating innovations and emerging technologies in the DNA of
organisational strategy.

Electives Units
Marketing

1. Sales Management
• Understand the application of the Psychology of Selling.
• Design and evaluate a Prospecting strategy for a product or a service.
• Analyse how to better determine customer needs and influence consumer behaviour.
• Demonstrate the art of consultative and persuasive selling, closing a deal in an ethical and professional manner.
• Effectively communicate sales strategy and plans to diverse stakeholders.
• Critically appreciate the potential impact of digitalisation and technological disruptions on sales management.

2. Digital Marketing and Analytics

• Explain digital marketing and analytics concepts, techniques, and the latest trends.
• Evaluate the role and appropriateness of digital marketing media and analytics in executing a customised consumer marketing
strategy.
• Create and effectively communicate a proposed digital marketing strategy to key stakeholders.
• Identify relevant tools and conduct an audit of the company’s digital performance and footprint.
• Propose innovative solutions to boost online presence and run a digital marketing campaign.
• Evaluate the importance of ethical decisions in digital marketing and data analytics.
3. Strategic Brand Management
• Define and understand the nature of a brand.
• Analyse the role played by brands in the customer decision-making process.
• Apply a consumer-centric approach to branding, including the adoption of marketing analytics to analyse and interpret the
findings.
• Identify, recommend, and justify actionable innovative, functional and emotional brand positioning strategies that cater to local,
regional and global markets.
• Measure brand equity and propose and justify repositioning strategies.
• Critically appreciate the potential impact of digitalisation and digital disruptions on strategic brand management decision-
making.

Finance

1. Corporate Valuation
• Explain the core concepts used in company valuation.
• Compare and contrast the different methods used to value acquisition targets.
• Analyse the various approaches to value multinational businesses.
• Apply the principles of valuation to real-world business data and context.
• Evaluate the potential impact of technological disruptions on corporate valuation.

2. Mergers and Acquisitions

• Explain the components of the merger and acquisitions process and deal design.
• Evaluate the roles of and interplay between the various stakeholders in merger and acquisition deals.
• Identify potential synergies, target companies and modes of merger and acquisitions in a global environment.
• Apply merger and acquisition models and frameworks to make sound decisions.
• Formulate post-merger integration strategies.

3. Project Finance
• Understand the various methods and financing strategies used in project finance.
• Identify regional factors and risks in the context of financing projects in infrastructure sectors like power, roads, ports, etc.
• Evaluate the various aspects, stakeholders, and stages of financing complex long-term projects.
• Effectively communicate a project financing strategy and plan to various stakeholders.

Operations

1. Supply Chain Management and Analytics

• Appreciate the strategic role of supply chain management (SCM) and related analytics within different organisations.
• Understand the role of logistics, ethical sourcing, and supplier management within a local, regional, and global context to ensure
effective SCM.
• Apply the concept of SCM Network Design to align organisational goals and supply chain objectives.
• Evaluate the SCM effectiveness across different industries using various analytical tools.
• Effectively communicate SCM decisions and outcomes to global teams and different stakeholders.
• Critically assess the impact of technological disruptions on SCM planning and execution decisions.

2. Project Management
• Understand the best practices in project conception, planning and execution in diverse settings.
• Apply best practices in scheduling and global resource allocation.
• Estimate optimal funding of project activities.
• Communicate project decisions and outcomes effectively to stakeholders.
• Plan and guide the project teams to minimise project-associated risks and help achieve organisational goals.
• Critically assess the impact of technological disruptions on project management planning and decisions.
3. Operations Excellence in Services and Manufacturing
• Understand the role of quality and operations techniques to enhance manufacturing and service performance.
• Examine the importance of process mapping, benchmarking, and key performance indicators to enhance excellence.
• Critically evaluate the role of employee involvement in maximising operational efficiency in manufacturing and services.
• Effectively communicate operational optimisation procedures to internal and external stakeholders in a local, regional, and
global context.
• Evaluate existing business processes using value stream mapping to enhance excellence.
• Critically assess the impact of technological disruptions on manufacturing and service delivery processes.

Entrepreneurship

1. New Ventures
• Understand the process of new business ventures or start-ups, including the practical problems, challenges and risks faced by
an entrepreneur in managing a new business venture.
• Develop an initial viable new venture business plan based on secondary data and desk research.
• Compare and contrast the different financing sources and formulate financial projections to support a new business venture.
• Produce a detailed and feasible business proposition supported by qualitative and quantitative data analysis obtained through
fieldwork research.
• Work collaboratively as a team member to develop a final new venture business plan.
• Persuasively present (pitch) a new venture business proposal and plan individually and as a team.

2. Technology Entrepreneurship
• Understand the process of technology entrepreneurship start-ups, including the practical problems, challenges and risks faced
by an entrepreneur in setting up a new technology business venture.
• Develop an initial viable new technology venture business plan based on secondary data and desk research.
• Compare and contrast the different financing sources and formulate financial projections to support a new technology business
venture.
• Produce a detailed and feasible business proposition supported by qualitative and quantitative data analysis obtained through
fieldwork research.
• Work collaboratively as a team member to develop a final new technology venture business plan.
• Persuasively present (pitch) a new technology venture business proposal and plan individually and as a team.

3. Small Business Growth

• Discuss the process of small business growth, including the practical problems, challenges and risks faced by an entrepreneur.
• Evaluate the role and impact of emerging technologies in small business growth.
• Develop a strategy for small business growth based on a review of internal operations and external analysis.
• Collaboratively formulate marketing and sales plans, organisational plans, location plans, financial plans and risk management
plans to support the planned growth strategy.
• Effectively communicate to internal and external stakeholders the small business growth strategy and supporting plans.

Additional Electives

1. Strategic HRM
• Understand Strategic HRM (SHRM) frameworks and theories within an organisational context.
• Determine the interlinkages between Organisational strategy and Strategic HRM in creating human capital advantage.
• Design and develop innovative and integrated SHRM programs that influence workforce engagement, innovation and retention
and employer branding.
• Evaluate the impact of ethical, cultural, organisational, and technological factors on the design and implementation of SHRM
programs.
• Critically assess the effectiveness of the SHRM program through HR and workforce data analytics.
• Effectively communicate organisational HRM policies to internal and external stakeholders.
2. Corporate Turnaround
• Discuss the turnaround analysis, strategies, and processes for a distressed organisation.
• Evaluate different style(s) of strategic leadership behaviour appropriate for a turnaround situation.
• Identify and analyse the potential impact of emerging business issues and technological innovations and disruptions in
turnaround strategies.
• Conduct a strategic analysis of an organisation in distress to recommend turnaround strategies.
• Persuasively communicate to key stakeholders your recommended strategy for a distressed organisation.

3. Blue Ocean Strategy

• Understand the fundamentals of industry dynamics and competitive positioning.
• Distinguish between a Red Ocean Strategy and a Blue Ocean Strategy.
• Develop a Blue Ocean Strategy through experiencing a Simulation.
• Apply Blue Ocean tools and frameworks to case studies and work experiences.
• Build the capability to think strategically on how to transform a company and its industry.

Projects

1. Applied Strategic Project

• Identify a significant business issue to investigate.
• Develop an appropriate research framework, research methodology and project plan based on a review of relevant literature.
• Apply research knowledge and skills to undertake a responsible and ethical investigation of the research issue(s).
• Formulate solutions/alternatives to address complex business situations and propose/partly implement possible solutions.
• Effectively communicate project findings to specialist and non-specialist audiences.
• Develop an innovative and entrepreneurial mindset to help analyse existing and emerging problems in new ways.

2. Global Strategy Immersion Project

• Identify the problem and define the associated scope and objectives of the project.
• Synthesise secondary data about the chosen company within its external and internal operating environment.
• Apply strategy models/frameworks/theory to determine the positioning of the organisation.
• Recommend and justify short, medium, and long-term strategies for the company for a new country/market entry strategy.
• Contribute and collaborate as a team member to deliver a high-quality presentation and written project report.

Executive Career Acceleration Pathway (ECAP)

• Produce a personal career strategy plan for the short, medium, and long term to excel in a chosen role, such as a general
manager/business leader.
• Demonstrate the ability for reflective learning through journaling the key knowledge, skills and competence acquired through
the ECAP initiative.
• Demonstrate the development and enhancement of a variety of ‘soft’ skills to become more effective managers and future
leaders.
• Practice the ability to speak and present clearly and convincingly at increasingly higher levels of complexity within different
regional and global contexts.
• Increase the size, quality, and boundary of your professional network.
• Evaluate the potential impact of technological disruptions on career and professional growth strategy.