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Essay 4
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The Impact of Media and the Importance of Understanding Media Motives
Introduction:
The role of media in society is vital because it serves as a channel through which
information is passed to the public. Thus, media is not only a source of information but an
intervening variable influencing people's perceptions and behavior. However, media sources
should be analyzed critically based on the reasons behind the various sources available. This
essay focuses on the effects of media and stresses the need to be aware of the motives behind
media by analyzing two articles from peer-reviewed journals.
The Social Impact of Media:
The first article, "Social impact in social media: A new method to evaluate the social
impact of research," argues that social media is a significant tool in making research findings
available to the public. Social media also makes it easier to convey information since research
findings can be taken to the public domain quickly. These accessibilities may have social
ramifications, as experienced in public health media communication during emergencies such as
H1N1 flu and disasters. The article under discussion is dedicated to the Social Impact Open
Repository or SIOR, which quantifies the share of research marked by the social impact
coverage ratio or SICOR in social networks. This metric assesses the extensity and quality of the
research contribution, showcasing the value of social media in enhancing the orientation of
scientific evidence to society. However, the subsequent spreading of research findings on social
media platforms presents issues of validity and the existence of fake news (Pulido et al., 2018).
Thus, it is essential to understand the potential bias in media sources and the techniques used to
deliver the information to the public.
Media Influence and Altmetrics:

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The second article, "Social Media Usage to Share Information in Communication
Journals:" An Analysis of Social Media Activity and Article Citations," is titled 'Beyond the
Citations: The Emergence of Altmetrics.' Altmetrics quantifies science papers' current impact
and engagement by measuring the virtual audience via tweets, blogs, and other posts. This
change in focus towards non-homophobic measures demonstrates the growing presence of media
within academics and the public sphere. However, the article also shows the flaws and misuse of
altmetrics, such as bot activity, to increase social media activity. This manipulation raises
questions and questions about the motives of media and the sources of information (Özkent,
2022). The general population, and researchers in particular, must always understand that media
coverage is a function of several incentives and that we want to distinguish between work that is
genuinely notable and work that has been inflated in its perceived significance.
The Publicity Effect and Media Coverage:
Also, the case' Exploring associations between widespread media attention of scientific
research and scientific citations' checks the link between the attention garnered through media
coverage and scientific recognition. This paper demonstrates that, far from being harmful, media
coverage can even increase the number of citations of scientific publications, thus confirming the
so-called publicity effect. This applies to how the display of media motives like higher
viewership and engagement can shape which studies are more dominant than the others. The
study underlined the motives to enhance a critical approach while evaluating the provided
material. News companies may highlight ordinary or shocking research articles to draw their
audience's attention, which may affect public and academic viewpoints (Anderson et al., 2020).
Thus, the knowledge of the motives behind a given media source aids in assessing the reliability
and usefulness of the information released.

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References
Anderson, P. S., Odom, A. R., Gray, H. M., Jones, J. B., Christensen, W. F., Hollingshead, T., ...
& Seeley, M. K. (2020). A case study exploring associations between widespread media
attention of scientific research and scientific citations. PloS One, 15(7), e0234912.
Özkent, Y. (2022). Social media usage to share information in communication journals: An
analysis of social media activity and article citations. Plos one, 17(2), e0263725.
Pulido, C. M., Redondo-Sama, G., Sordé-Martí, T., & Flecha, R. (2018). Social impact in social
media: A new method to evaluate the social impact of research. PloS one, 13(8),
e0203117.

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The Impact of Media and the Importance of Understanding Media Motives

media by analyzing two articles from peer-reviewed journals.

The Social Impact of Media:

ramifications, as experienced in public health media communication during emergencies such as

deliver the information to the public.

Media Influence and Altmetrics:

The second article, "Social Media Usage to Share Information in Communication

The Publicity Effect and Media Coverage:

and usefulness of the information released.

Özkent, Y. (2022). Social media usage to share information in communication journals: An

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