AMAZON

AMAZON
BASIC INFORMATION OF AMAZON

Amazon is a multinational technology firm founded by Jeff Bezos, which has mainly been
associated with e-commerce, cloud computing, digital streaming, online advertising, and
artificial intelligence. Amazon is said to be "The Everything Store" since it is one of the Big Five
American information technology businesses and has grown to offer a wide range of product
categories. Amazon Web Services, Zoox, Kuiper Systems, Amazon Lab126, Ring, Twitch, IMDb,
and Whole Foods Market are among the subsidiaries of this company. Due to aggressive capital
expenditures and technological innovation, Amazon would be noticed for having disrupted
whole industries. As of 2023, Amazon had emerged to be the biggest company of all in the
world for online sales, sales of smart speakers, cloud computing via AWS, live streaming via
Twitch, and internet sales. The company streams and downloads a tremendous amount of
content with the many businesses in its portfolio, such as Wondery, Twitch, Audible, MGM+,
Amazon Music, and Amazon Prime Video.
CAPITAL STRUCTURE OF AMAZON

Amazon Company's capital structure is based on equity capital, which is collected from the
issue of shares and net profits realized by the company attributed to shareholders. The debt
capital is bank borrowings and other credit facilities that have been used to finance the
business. Amazon's loans are majorly long-term since short-term debt has not been used much.
In the recent past years, the total debt at Amazon has remained static since 2015. Amazon
joined the ranks of tech giants like Cisco and Apple, but initially did not pay shareholders
dividends due to its inability to be able to consistently be profitable. Instead, Amazon reinvests
all cash flows back into the company. The company sources its finance from various sources,
including owner's equity, personal investment, and credit finance in the form of bank loans and
other financial institutions. Commercial activities are also sourced using short-term loans since
Amazon derives a big profit from the sale of its products. The company has reinvested all the
cash flows fully back to the company, hence keeping the company in a sound financial state and
in growth.
E BUSINESS OF AMAZON
Amazon Business, part of Worldwide Amazon Business, is a total E-business platform that has
been developing for the last 25 years. It was established in 2015, offering top procurement
solutions to businesses and organizations, has served 6 million customers, including small and
medium-sized businesses, large corporations, and institutions. The benefits of Amazon Prime
include comprehensive solutions in the integration of procurement policies, Guided Buying, and
Spend Visibility.
Amazon Business sets up business relationships with businesses of all scales—from sole
proprietorship to corporations. For new, un-established businesses, it is good to start with
personal accounts and upgrade to a business account after sales start piling up. Amazon derives
income from the sale of its products, memberships, fees, royalties, and commissions— this is
the B2B strategy it uses.
Amazon Business innovation of procurement policies focuses on local, sustainable, veteran-

owned, or diverse suppliers, allowing businesses control over their spending and the chance for
community-focused purchasing. Business amazon is launched in Canada, UK, Germany, France,
Italy, Spain, Japan, India, and Mexico.
Business buyers receive benefits from the companies, such as free shipping on eligible items,
exclusive deals, and advanced procurement tools. With millions of small businesses worldwide
spending trillions of dollars on supplies and procurement, there lies a great deal of potential
opportunities for Amazon Business to capture a bigger market in the future.
SERVICES OFFERED BY
AMAZON
Amazon caters to a wide range of services across different sectors, thereby answering a
diversity of customer needs. Primarily, it is a big online marketplace that offers everything from
books to DVDs, music CDs, videotapes, software, clothing, baby products, consumer electronics,
beauty products, gourmet food, groceries, health and personal care items, industrial &
scientific, kitchen, jewelry & watches, and lawn & garden.
Amazon Marketplace was launched in November 2000, which allows customers to sell used
items alongside the sale of new products. Amazon Fresh, launched in August 2007, delivers
perishable and non-perishable grocery items. Subscribe & Save provides discounted prices on
bulk items, free shipping, and automatically ships items. Handmade by Amazon is a
marketplace of artisans selling handmade goods and is a direct competitor to Etsy. In
September 2020, Luxury Stores was launched, which sell high-end fashion items with Oscar de
la Renta as the first brand partner.
Amazon Prime, launched in 2005, is a paid subscription service that offers free two-day
shipping, Amazon Video, Prime Music, Prime Photos, and access to the Kindle Owners' Lending
Library. Consumer Electronics include the Kindle and Fire Tablets, Amazon Fire TV, Amazon
Echo and Echo Dot, Amazon Music, Amazon Drive, Amazon Photos, Amazon Appstore, and
Amazon Web Services. Entertainment products and services include Amazon Prime Video,
Amazon Studios, Amazon Game Studios, and Twit. Grocery services include Amazon Fresh,
Whole Foods Market, and Amazon Prime Pantry. Business services include Amazon Business,
Amazon Supply, and delivery innovation services that involve Amazon Logistics and Prime Air.
Amazon continues to add a new suite of services that would exploit its enormous infrastructure
in providing innovation solutions across multiple sectors.

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AMAZON

BASIC INFORMATION OF AMAZON

CAPITAL STRUCTURE OF AMAZON

Amazon Business innovation of procurement policies focuses on local, sustainable, veteran-

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