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CCU Communication With External Media Policy

planilla de comunicación y politicas

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Maria Elizabeth Parra barreto
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24 views

CCU Communication With External Media Policy

planilla de comunicación y politicas

Uploaded by

Maria Elizabeth Parra barreto
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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POLICY: Communication with External Media Effective Date: 01/01/2024

Responsible Parties: Office of the President Revision Date: 12/31/2023

POLICY

The University needs to be able to communicate accurately, effectively, and consistently with a
variety of diverse audiences including the media. The Office of the President is the primary and
official liaison to the news media. It is responsible for initiating, developing, and maintaining
effective, productive, and beneficial relations with the news media in communicating University
news and in responding to media requests.

The Office of the President is responsible for coordinating official University comment on all
matters regarding the institution. This includes both proactive interaction and responses to
requests. The Office of the President is responsible for disseminating and pitching news stories,
responding to media inquiries, arranging interviews and visual productions, and handling requests
for distribution of information on behalf of the University’s services, activities, and programs.

Nothing in this policy is intended to restrict the freedom of faculty and staff members to engage in
their scholarly activities or their personal involvement in community activities. Nothing in this
policy is intended to affect individual employees’ rights to express personal opinions on University
or non-University actions and policies.

This policy applies to all University employees including administration, faculty, staff, and student
employees. It applies to all employees in all programs wherever located. The policy applies to
employees when they are acting in their capacity as employees of the University, including when
they are asked questions.

University employees must adhere to relevant policies and procedures as well as all federal, state,
and local laws and policies regarding the release of information about activities of the University,
or its employees, students, volunteers, or research subjects, including those that apply to privacy
and patient confidentiality such as HIPAA and FERPA. The University reaffirms its continuing
commitment to the principles of academic freedom and its protections as set forth in the University
By-Laws and the right to freedom of speech protected by the United States and the state of Florida
constitutions.

PROCEDURE

Requests for Official University Position or Response

All inquiries seeking an official University response or a statement on behalf of the University
should be directed to the University spokesperson within the Office of the President. Authorization
to speak on behalf of the University may only be given solely by the Office of the President. No
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faculty or staff member may make official statements on behalf of the University without
consultation with, and express authorization from, the Office of the President.

Any employee who has not been authorized by the Office of the President to speak to the media
in the context of his or her role as a University employee or affiliate, must direct all inquiries from
the media about the official University, inquires on all matters regarding the institution to the
Office of the President no later than 2 hours from receiving the inquiry.

No employee is authorized to speak “off the record” on behalf of the University to media on any
matter pertaining to the University.

Requests to Faculty and Staff Regarding Subject Matter Expertise

The University is proud of its faculty and staff, and their expertise and scholarship in a vast array
of subjects and disciplines. Many senior administrators and staff also have expertise. Individual
faculty, administrators and staff experts are encouraged to provide subject-specific commentary
based on their scholarship in their academic concentration or their expertise in their professional
field.

When offices and/or individuals are contacted for their scholarly or professional expertise, they
are encouraged and expected to notify the Office of the President that a media representative has
made contact. The Office of the President facilitates accurate, ethical, and timely news coverage
of significant programs and the achievements of faculty, administrators, staff, students and alumni.

Any questions that fall outside of a faculty member’s academic interest or expertise should involve
consultation with the University spokesperson, who can be a resource in these instances. Questions
also may be referred to the University spokesperson for direct handling. Inquiries seeking an
official University comment must be directed to the University spokesperson within the Office of
the President.

If a faculty or staff member is unsure of whether a question or request for comment from the media
concerns the faculty or staff member’s area of expertise or seeks an official University position,
the University spokesperson within the Office of the President must be consulted within 6 hours
of receiving the inquiry.

Personal Speech

When speaking or writing as a citizen, an employee should be accurate, should exercise appropriate
restraint, should show respect for the opinions of others, and should make every effort to indicate
that he/she does not speak for the institution.

Enforcement

Violations of this policy may result in appropriate disciplinary measures in accordance with the
University By-Laws, general rules of conduct for all university employees, Human Resources
Manual, and any other applicable University policies and procedures. Violations of this policy can
lead to immediate employee or affiliate termination.

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EMPLOYEE COMMUNICATION POLICY SIGNATURE PAGE

I hereby acknowledge that it is my responsibility to read the Employee Communication


Policy of Central Christian University and familiarize myself with the policies contained therein.
I agree to comply with all the policies and procedures applicable. I further understand that a
violation to the Employee Communication Policy can result in effective termination from the
institution. I understand that this policy is applicable to employees, subcontractors, and affiliates.
Through the signature below I attest that I will comply with the policies contained herein as well
as any updates or changes to the policies and procedures contained in the Employee
communication policy and all applicable handbooks.

______________________________________________________
Employee Signature

_________________________________
Date

______________________________________________________
Witness Signature

_________________________________
Date

[THIS FORM MUST BE COMPLETED AND SIGNED AT THE TIME OF HIRING. A


COPY OF THIS ACKNOWLEDGMENT IS TO BE PLACED IN EACH EMPLOYEE’S
PERSONNEL FILE. THE SECTION BELOW IS LEFT BLANK INTENTIONALLY.]

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