1.

What Are Short T

ail Keywords for SE
O?
We mentioned above that short tail keywords tend to have higher search
volume, but they’re more competitive as a result. This is because broade
r keywords can have different user intent behind the search..

The big benefit of optimizing your website for short tail keywords is because they have the highe
st amount of searches per month.

2.How Do Long-Tail Keywords Wo

rk?

Take this example: if you’re a company that sells classic furniture, the
chances are that your pages are never going to appear near the top of
an organic search for “furniture” because there’s too much competition
(this is particularly true if you’re a smaller company or a startup). But if
you specialize in, say, contemporary art-deco furniture, then keywords
like “contemporary Art Deco-influenced semi-circle lounge” are going t
o reliably find those consumers looking for exactly that product.

Find your best long-tail keywords with our Free Keyword Tool.

Managing long-tail keywords is simply a matter of establishing better li

nes of communication between your business and the customers who
are already out there, actively shopping for what you provide.

Think about it: if you google the word “sofa” (a very broad keyword so
metimes referred to as a “head term”) what are the chances you’re goi
ng to end up clicking through to a sale? But if you google “elm wood v
eneer day-bed” you know exactly what you’re looking for and you’re pr
obably prepared to pay for it then and there.

Obviously, you’re going to draw less traffic with a long-tail keyword tha
n you would with a more common one, but the traffic you do draw will
be better: more focused, more committed, and more desirous of your
services.

3.LSI Keywords for SEO:

LSI keywords are one of the latest and greatest trends and tools in searc
h engine optimization. The snazzy sounding digital marketing acronym s
tands for latent semantic indexing, which isn't nearly as confusing as it
sounds.

It just means that an LSI keyword is a keyword that is commonly related to or

paired with another primary keyword that people use to search.
They are discovered over time based on data from people's search patterns a
nd behavior, with various algorithms figuring out which search terms are relate
d to one another

● LSI keywords protect your website. Finding good LSI keywords is helpfu
l in avoiding penalties for using a primary keyword too much. Search alg
orithms have gotten much better at picking out keyword-stuffed content,
which hurts your rankings. If you're trying to avoid this problem, or to rec
over from this type of penalty, replacing some of your primary keywords
with LSI variations are an easy way to do so. If you think about it, LSI ke
ywords appear naturally in deep and thorough content that answers the
searcher's query—which is Google's mission, after all!

An LSI Keyword Example

4.Why is local keyword re

search important?
Step 1. List the services you offer

Before you even start looking for keywords, you first need to understand the s
ervices offered by the business. You should do this whether you’re doing local
keyword research for a client or your own business.

Here’s the process I would recommend:

a) Ask or brainstorm

If you’re doing this for your own business, you probably already have a good i
dea of the services you offer. Note them down in a text document and move o
n to the next step.

If you’re doing this for a client, ask them to list the services they offer.

This exercise is super-important because many people never consciously thin

k about all the different services they offer.

For example, a plumber might offer all of these services…

Drain unblocking
Boiler repairs
Boiler installation
Boiler servicing
Radiator installation
Burst pipe repair

… but in their mind, they probably just think of their job title: plumber.

People are indeed searching for “plumber,” but many are searching for more s
pecific services too. That’s why it’s crucial to understand everything offered as
a starting point.
b) Expand ideas

Brainstorming will rarely uncover all the relevant services people are searchin
g for. So it’s worth taking a minute to check for services you might have misse
d.

Here’s the easiest way to do this:

Enter your brainstormed ideas into Keywords Explorer

Select your country from the dropdown
Go to the “Having same terms” report

This will show all the queries from our database that contain all the words fro
m your keywords (in any order). It’s then just a case of skimming for services
you might have missed.

For example, if we do this for plumbing-related services, we see things we mis

sed like “combi boiler installation, “gas boiler installation,” and “radiator installa
tion.”

5.What is “Keyword Ranking” in SEO?

Search engine optimization is a fairly complicated concept – but you can boil it
down to one main thing. Keyword rankings.

For most sites, getting better rankings is the number one goal for any SEO ca
mpaign, since that is what’s needed for better traffic. But what is keyword rank
ing in SEO?

For businesses that are concerned about using SEO to improve their traffic, th
e main keyword ranking definition refers to what position their page has in sea
rch results for specific keywords.
For any particular target keyword, pages will generally have a specific position
that they appear at in the search engine results page (or the SERP). Search e
ngines use algorithms to measure and scrutinize website elements like conten
t, meta-data, internal links, navigation, link structure, and more. This is what k
eyword ranking in SEO means: being able to design, set-up, and optimize a si
te in order to rise the rankings in search engines. After all, websites that are hi
gher quality will have better keyword positions, and websites that are lower qu
ality will have lower keyword positions.

Page’s with better keyword rankings will rank for more keywords, will rank for
higher traffic keywords, will rank closer to page 1 in search engines, and will r
ank higher-up on page 1 as well! That’s why understanding what keyword posi
tion is, is crucial to gaining traffic through Google, Bing, Yahoo, and more.

What is a keyword ranking?

Keyword rankings in SEO refer to your page’s specific spot on the search resu
lts pages for a particular search query. When people enter search terms into
Google that relate to your page’s subject matter, whichever spot your URL is s
hown in is your keyword ranking.

Search engines usually show about 10 results per page, and higher keyword r
ankings mean being closer to the top of the page (toward spot #1), lower keyw
ord rankings mean being closer to the bottom (spot #10). This keyword rankin
g definition also refers to which page in the SERP a URL is shown on, with mo
re relevant results shown on page 1, and less relevant results appearing on p
age 2 or beyond.

6.Definition of Branded Keywords

Branded keywords are words and phrases that are associated with a service,
product, or brand. Branded keywords are used by individuals who are searchi
ng for a specific business or brand through social media or a search engine.

The most common types of branded keywords include:

Brand Names: Brand names include ones you likely see all the time and are f
amiliar with such as: Nike, Google, Tylenol, Apple, etc.

Product Names: These keywords are still important though they are not the s
ame as brand names. Product names, also called product lines, mention a sp
ecific product or brand. The mention of a product name will often automatically
make people think of the brand. For example, if you were to hear the name G
eek Squad, you would think of Best Buy. If someone mentioned an Egg McMu
ffin, you would think of McDonald’s.

Brand Long Tail Keywords: Brand long tail keywords are when someone do
es a search for not only your brand, but something specific they are looking fo
r. An example might look like this: “Your brand color blue size 6.” This type of
search can prove informative because it might suggest the consumer has bou
ght the item before or gotten a recommendation from someone or seen your a
ds.

Something else that you might not have considered when it comes to branded
keywords is a product that has intentionally misspelled its name. This was not
a happy accident. While a company like Krispy Kreme Doughnuts may seem li
ke it was done for fun and maybe the enjoyment of alliteration, it actually goes
deeper than that. They have made themselves stand out with their misspelling.
They have become a memorable brand and in turn rank high in search result
s.

7. evergreen keywords
Evergreen keywords can help you to build a long-term and sustain

able content strategy that generates consistent and steady traffic t

hroughout the year. For example, if you have a blog about fitness, y

ou can target keywords like "how to lose weight", "best exercises f

or abs", or "healthy diet tips" to attract readers who are always loo

king for solutions to their problems. Evergreen keywords can also

help you to establish your authority and credibility in your niche, a

s well as to create loyal and engaged followers who trust your cont

ent and come back for more.