Deep Night Essence™

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Deep Night Essence™


BRAND PARTNER PL AYBOOK

The core of your wellness begins and ends with the quality
of your sleep. Deep Night Essence™ is a non-drowsy,
melatonin-free supplement that supports a restful night
for a better tomorrow.* It offers a nature-based, long-term
solution to support healthy sleep habits over time. Plus, it
won’t cause any drowsy side effects the next day.*

Item No. 46956 | 60 capsules


Retail: $48.68 | Wholesale: $37 | PV: 32

How to use it
Take 2 capsules nightly.

Table of Contents Why you’ll love it


02 Ingredients If you love your sleep supplement but hate feeling groggy
the next day, then you’ll love our Deep Night Essence
04 Sleep and stress supplement. Research suggests that quality sleep is vital
for clearing toxins, regulating mood, and maintaining your
immune system. That's why Deep Night Essence:
06 FAQ
• Delivers nightly, melatonin-free support for a more
restful sleep*
08 Product comparison
• Is designed for daily, long-term use
• May ease occasional stress and promote relaxation
10 How to share
without causing drowsiness*
• Contains a proprietary blend of spearmint and green
13 30 minutes to
tea extract, which may support concentration, normal
better rest*
cognitive function, and visual recall*
• Supports regulation of the body's natural sleep cycle
14 Cross-selling
(circadian rhythm)
opportunities

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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Better tomorrows with


better ingredients

NIGHT BLEND: SPEARMINT AND GREEN TEA


May support concentration, normal cognitive function, and visual
recall/processing.*

Clinical studies show that the proprietary blend of spearmint


(Mentha spicata L.) aerial parts extract and green tea (Camellia
sinensis) leaf extract in our Deep Night Essence supplement
improved sleep quality and concentration, as well as visual recall
and processing.*

H O LY B A S I L E X T R A C T
Known for providing calming properties.*

Alexander the Great is believed to have brought basil to ancient


Greece after his conquests. The holy basil (Ocimum sanctum) used
in Deep Night Essence supplement is known for its herbaceous
aroma and for providing calming properties.

LEMON BALM EX TRACT


Supports the body’s natural response to stress.*

Also known as melissa (Melissa officinalis), this aromatic perennial


herb belongs to the mint family and is native to south-central
Europe, the Mediterranean, and Asia. It’s featured in our Deep
Night Essence supplement for how it supports the body’s natural
response to stress.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Deep Night Essence™ B R A N D PA RT N E R P L AY BO O K 3 of 14

L AV E N D E R E S S E N T I A L O I L
Can help support sleep quality during occasional sleeplessness.*

Lavender (Lavandula angustifolia) oil has been used extensively for


thousands of years as a fragrant addition to baths and laundry
and as a culinary herb. Native to the Mediterranean, lavender is
a member of the mint family and has a floral aroma that is often
added to perfumes, massage oils, and facial care products.

SPEARMINT ESSENTIAL OIL


Supports overall wellness.

Native to Europe and temperate Southern Asia, spearmint is a


common culinary herb often used to flavor food and beverages.

Other ingredients: Rice (Oryza


sativa) flour, Vegetable capsule
(Hypromellose), Magnesium stearate,
Silicon dioxide

Premium essential oil

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Deep Night Essence™ B R A N D PA RT N E R P L AY BO O K 4 of 14

More about sleep and stress

Did you know?

1 in 3 45% 54%
Americans of Americans say of adults say
doesn’t get insufficient or stress and
enough sleep poor-quality anxiety
regularly. sleep affects are the top reasons
their daily they have trouble
activities. falling asleep.
Source: https://www.nhlbi.nih.gov/health/sleep-deprivation

Why is sleep important for overall health and wellness?


Here are a few reasons you rely on a good night’s sleep for your overall health and mood:

Sleep is your brain’s chance to recharge.


Your brain needs time to recover from the day and
store all the things you learned
and experienced.

Sleep is when your body really gets to work.


While you’re sleeping, your body’s performing the
behind-the-scenes work that you never really notice
until you’re sleep deprived—healing and restoring
itself, fortifying your immune system, and boosting
your mood.

Sleep is when your body detoxes.


Sleep detox is the process of removing waste and
toxins from the brain, especially during the third and
fourth stages of sleep. It’s when you’re asleep that
your body becomes more effective at removing waste
products from brain cells, which can lead to clearer
brain function. The space between brain cells can
also increase, flushing out damaging molecules and
reducing the risk of neurodegeneration.
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So why do we sleep?
Mental wellness Improved cognitive performance

Reduced stress Detoxification of glymphatic system

Improved physical health Weight management

Improved mood Improved skin

What are the consequences of not getting enough sleep?


We’ve all walked around in a fog and felt not quite ourselves the day or two after a lousy
night’s sleep. Sleep deprivation can lead to more serious issues, including:

Impaired cognitive function Weakened immune system

Decreased alertness Increased risk of chronic diseases like


obesity and diabetes
Mood disturbances
Heightened stress levels

What is the market demand?


According to the American Psychological Association, around three-quarters of adults (76%) said
they’d experienced health impacts due to stress in the prior month, including:

38% 35% 34% 33%


Headache Fatigue Nervous or Depressed
anxious or sad

• Sleep problems are impacting us globally. A Mintel study found that close to 50% of the global
population suffers from a sleep disorder—and this figure has been rising in recent years.

• Consumers aren’t merely looking for a solution to make them fall asleep; they want something
that helps them stay asleep and supports restful and restorative sleep.

• The sleep aids market was estimated at $64.1 billion in the U.S. in 2021, and it’s expected to
grow at a CAGR of 6.3% during 2022–2028.

• Sleep has been the fastest-growing category over the past four years. (NBJ, July 2023)

• Sleep support is the #10 reason consumers use supplements. (NBJ, January 2022)

• Adults 18–24 have the greatest issue falling asleep, followed closely by 25- to 34-year-olds.
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FAQ

Q. Is this supplement replacing the SleepEssence™ formula?


A. Yes, our newly launched Deep Night Essence™ product is intended to replace our previous
SleepEssence™ formula. Deep Night Essence is a more natural formula made without melatonin
or carrageenan.

If you want a supplement that does contain melatonin, check out our ImmuPro™
chewable tablets.

Q. Why was this new supplement formulated?


A. Deep Night Essence was formulated to provide a melatonin-free supplement option for daily,
long-term use. The formulation changes also allow us to offer this product to many of our
global markets.

Q. How often should I take Deep Night Essence?


A. You can take Deep Night Essence every day as part of your nightly routine.

Q. When is the best time of day to take it?


A. Deep Night Essence is best taken at night, just before going to bed.

Q. Should this product be taken with or without food?


A. Deep Night Essence does not need to be taken with food.

Q. Are companion products available?


A. Yes, our Super Magnesium™ supplement, Lavender Bath Bombs, NingXia Red® drink, and
Lavender essential oil are all wonderful products to pair with Deep Night Essence.

Q. What are the primary benefits associated with this product?


A. Deep Night Essence works in harmony with your body's natural rhythms to support circadian
regulation, maintain healthy sleep latency, and promote more restful sleep for a better
tomorrow.* This means you can still wake up feeling refreshed and ready to tackle the day.

Q. What type of capsule is used for the product?


A. Deep Night Essence utilizes a vegan-friendly hypromellose capsule.

Q. What size is the capsule?


A. Deep Night Essence comes in a “0” capsule. This size capsule is about 2 centimeters long and
can hold up to 800 mg of supplement powder.

Q. What essential oils are used in Deep Night Essence?


A. Lavender (Lavandula angustifolia) flowering top essential oil and Spearmint (Mentha spicata)
leaf essential oil are used in the formulation of Deep Night Essence.

Q. How many servings are in a bottle?


A. Each bottle of Deep Night Essence contains 30 servings. A single serving size is two capsules.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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FAQ
Q. Is Deep Night Essence vegetarian and/or vegan friendly?
A. Yes, Deep Night Essence is both vegetarian and vegan friendly.

Q. Does Deep Night Essence include ingredients containing gluten?


A. No, there are no gluten-containing ingredients used in the formulation of Deep Night Essence.
This product may be manufactured in a facility that uses gluten in other product formulations;
however, according to current good manufacturing practices (CGMPs), the machinery is
cleansed and sanitized between products to prevent contamination. If you have additional
concerns about using this product, we encourage you to speak to your health care provider.

Q. Are corn-derived ingredients used in the Deep Night Essence product formulation?
A. No, there are no corn-derived ingredients used in Deep Night Essence. This product may be
manufactured in a facility that uses corn in other product formulations; however, according
to CGMPs (current good manufacturing practices), the machinery is cleansed and sanitized
between products to prevent contamination. If you have additional concerns about using this
product, we encourage you to speak to your health care provider.

Q. Are soy-derived ingredients used in the product formulation? GMO?


A. No, there are no soy-derived ingredients used in Deep Night Essence. This product may be
manufactured in a facility that uses soy in other product formulations; however, according
to current good manufacturing practices (CGMPs), the machinery is cleansed and sanitized
between products to prevent contamination. If you have additional concerns about using this
product, we encourage you to speak to your health care provider.

Q. Are ingredients derived from palm/coconut used in the product formulation? Is it RSPO?
A. Yes, the magnesium stearate used in Deep Night Essence is sourced from RSPO palm. If you
have additional concerns about using this product, we encourage you to speak to your health
care provider.

Q. Are ingredients derived from tree nuts used in the product formulation?
A. No, there are no tree nut-derived ingredients used in Deep Night Essence. This product may
be manufactured in a facility that uses tree nuts in other product formulations; however,
according to current good manufacturing practices (CGMPs), the machinery is cleansed and
sanitized between products to prevent contamination. If you have additional concerns about
using this product, we encourage you to speak to your health care provider.

Q. Are ingredients derived from sesame used in the product formulation?


A. No, there are no sesame-derived ingredients used in Deep Night Essence. This product may be
manufactured in a facility that uses sesame in other product formulations; however, according
to current good manufacturing practices (CGMPs), the machinery is cleansed and sanitized
between products to prevent contamination. If you have additional concerns about using this
product, we encourage you to speak to your health care provider.
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Product comparisons

Super Deep Night ImmuPro™ KidScents®


Magnesium™ Essence™ chewable Unwind™
supplement supplement tablets stick pack

Those looking to Those looking for Those looking Those looking for
support a calm a nature-based, for an immune a melatonin-free
nervous system long-term sleep system support sleep support
and restful sleep support solution. that encourages a formulated for
as they wind healthy sleep cycles. children to help
down, decrease promote a calm
Who is it for?
physical fatigue, and relaxed state,
and support reduce restlessness,
healthy energy and support focus
and mental clarity
at home and in
the classroom.

• Melon juice • Green tea • Ningxia wolfberry • L-theanine


concentrate extract polysaccharides, • 5-HTP
• Bioavailable • Lemon balm a mushroom
powder blend • Magnesium
Key magnesium • Lavender
ingredients essential oil • Zinc selenium

• Spearmint • Melatonin
essential oil • Orange
essential oil

Form Capsule Capsule Chewable tablet Stick pack

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Deep Night Essence™ B R A N D PA RT N E R P L AY BO O K 9 of 14

Product comparisons

Super Deep Night ImmuPro™ KidScents®


Magnesium™ Essence™ chewable Unwind™
supplement supplement tablets stick pack

Supports the No melatonin Contains melatonin Convenient, one-


body’s natural Immune system dose packets
production of support Helps children ages
melatonin— 4+ enjoy a calm,
contains no Supports healthy
sleep cycles and the relaxed state as
Point of melatonin they focus both
body’s natural
difference Supports a calm sleep rhythm at home and in
nervous system with melatonin the classroom
and healthy,
restful sleep
Supports an
active lifestyle

Supports over 300 May ease • Provides immune • Helps promote a


functions in the occasional stress system support* calm state*
body, including and promote • Contains chelated • Helps with
a calm nervous relaxation minerals, including occasional
system, healthy without causing zinc and selenium, sleeplessness*
organ function, drowsiness* which emerging
restful sleep, and • Reduces
Contains a blend science suggests restlessness*
metabolic health* of spearmint and are more easily as you support
Inhibits oxidative green tea extract, absorbed by the mental clarity at
stress* which may support body for proper home and in the
Contains melon concentration, immune function* classroom*
juice concentrate normal cognitive • Delivers melatonin,
Key benefits function, and • Eases occasional
to increase which encourages irritability
magnesium visual recall* restful sleep by and stress*
efficiency in the promoting the
body and reduce body’s natural
oxidative stress sleep rhythm*
and fatigue*
Decreases
physical fatigue
while supporting
an active lifestyle
and normal
energy levels*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Deep Night Essence™ B R A N D PA RT N E R P L AY BO O K 10 of 14

How to share Deep Night Essence ™

1. Experience it yourself.
The best tool is sharing your own experience with Deep Night Essence with friends and family and
on social media. Help others meet their health goals and feel their best with Deep Night Essence.

2. Find your target audience.


Reach out to new people and current Customers
who you think would be interested in
Deep Night Essence:

• Health-conscious individuals: Sleep is crucial


for overall health. People who prioritize their
general well-being may be interested in ways to
support a healthy sleep cycle.

• Individuals looking for better sleep: People who


struggle with sleep, work swing shifts, or have
irregular sleep patterns may be interested in a
melatonin-free product.

• Fitness enthusiasts: Highly active people


understand the importance of sleep for muscle
recovery, physical well-being, and metabolic
health. They also know that healthy sleep
patterns are the foundation for a healthy body.
They might be interested in other supplements
like Super Magnesium™ that support a calm
nervous system and restful sleep.

• Stressed professionals: Individuals with


demanding jobs or high-pressure work
environments are often seeking natural
solutions and ways to unwind.

• Existing Customers: Those who have


purchased SleepEssence supplement in the
last 12 months may be interested in our newest
sleep supplement.

3. Share what you love.


Tell others how excited you are about this product, what sets it apart from similar options, and
how easy it is to incorporate it into your daily routine. You can find images to create your own
content on our YL Essentials app. Most of what you post should be your own authentic content.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Deep Night Essence™ B R A N D PA RT N E R P L AY BO O K 11 of 14

Example social media script:

“Did you know 1 in 3 Americans doesn’t get enough sleep regularly? A good night’s sleep
is so important for overall wellness. Sleep is when your body does all the work to heal
and restore itself, fortify your immune system, and boost your mood.
“I always notice a huge difference when I don’t get enough sleep. I’ve been loving Deep
Night Essence™ supplement because it’s a nature-based, long-term solution to support
healthy sleep. It uses ingredients like lemon balm, holy basil, and green tea extract to
ease occasional stress and promotes relaxation without causing drowsiness.* The best
part is that it’s melatonin free, and I can use it every day! Comment “Sleep” and I’ll give
you details!

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to
diagnose, treat, cure, or prevent any disease.”

4. Create a wellness experience


Gather friends together and create an experience or event that helps you add value to their
health journey and goals. Help your attendees better implement daily habits of de-stressing,
healthy sleep patterns, and ways to achieve a state of calm. In-person experiences create a
community of like-minded individuals that can keep each other on track for your goals.

What does this look like?

• Hold activities that bring you closer to your wellness goals while creating community,
building relationships, and holding each other accountable. Try weekly group hikes, yoga
classes, sound baths, a walking group, a run club, or weekly yoga in the park.

• Prepare simple and easy DIY activities like calming essential oil room sprays, roll-on
perfumes, or yoga mat sprays. Remember to have pens and paper handy for taking notes!

• Give your guests a hands-on experience with calming essential oils like Lavender oil and
Peace & Calming™ blend.

• Try making NingXia Bedtime Bevy.

• Share tips for natural stress relief and better sleep.

In-person experiences not for you? Host an experience


group online! We’ve provided you with all the resources
and step-by-step instructionsin the Make A Shift System
FLO RA L N I G HTS ™
toolkits in the digital library and YL Essentials app.
diffuser blend

Lavender

Ylang Ylang

Cedarwood
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5. Host a Reset event.


Take your experience to the next level and host a
Reset that keeps your customers accountable for
their health goals.

NingXia Red® Reset: If you’ve already helped a Customer


participate in a 14-day reset with NingXia Red, suggest
adding Super Magnesium™ and Deep Night Essence
supplements to their daily routine. NingXia Red has been
clinically shown to boost energy levels, improve sleep
patterns, and reduce daily stress. Imagine these benefits
enhanced with Deep Night Essence’s ability to support a
calm nervous system.

Rest and Renew 14-Day Reset: Try hosting a Rest and


Renew 14-Day Reset with your team and invite others to
join you. This reset combines the benefits of NingXia Red with Super Magnesium and Deep Night
Essence supplements to create healthy sleep and stress management habits that provide the
foundation for overall wellness.

N IN GX I A B E DT IM E BEV Y
4 ounces NingXia Red drink
4 ounces sparkling water or seltzer like La Croix
2 drops Lavender Vitality™ essential oil
Ice

Directions:
• Combine ice, NingXia Red beverage,
and Lavender Vitality oil.
• Shake for 10–15 seconds until well chilled.
• Pour the mixture into a wine glass
or a cocktail glass of choice.
• Top with sparkling water or a seltzer
like La Croix.
• Take with Super Magnesium™ capsules.
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30 minutes to better rest *

Promote a restful Unwind from Lower your body Create a slumber


night’s sleep.* daily stressors.* temperature. sanctuary.
Take 2 Deep Night Stretch or meditate Enjoy a warm Put away screens
Essence™ capsules and take Super bath to boost and start diffusing
30 minutes Magnesium™ blood flow to the calming essential
before bed. supplement to skin, increasing oil scents.
calm the nervous heat loss.
(1 min.) system.* (3 min.)
(20 min.)
(60 min.)

Cross-selling opportunities

For current and new Customers, suggest pairing Deep Night Essence™ supplement with the
following products for even more benefits:

N I N GX I A R E D ® D R I N K
A sweet and tangy drink made from Ningxia wolfberries, pomegranates,
blueberries, and other superfruits. Clinically shown to boost energy levels,
improve sleep patterns, and reduce daily stress.*
• Contains a synergistic blend of Orange, Tangerine, Lemon, and Yuzu
essential oils
• Contains powerful ingredients that support antioxidant processes*
• Supports whole-body health and wellness*
• Helps prevent oxidative stress*
• Supports normal eye health*
• Supports healthy digestion*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Deep Night Essence™ B R A N D PA RT N E R P L AY BO O K 14 of 14

Cross-selling opportunities
SUPER MAGNESIUM™ SUPPLEMENT
Your body naturally breaks down magnesium, sending it where it’s needed
most. So Super Magnesium’s job is to make it as easy as possible for the body
to break down and distribute. Super Magnesium is the mighty supplement that:
• Supports over 300 functions in the body, including a calm nervous system,
healthy organ function, restful sleep, bone function, cardiovascular health,
liver health, and metabolic health*
• Inhibits oxidative stress*
• Contains melon juice concentrate to increase magnesium efficiency in the body and reduce
oxidative stress and fatigue*
• Decreases physical fatigue while supporting an active lifestyle and normal energy levels*
• Positively impacts emotional well-being by supporting a calm nervous system and gently
soothing away occasional tension and everyday stressors
• Supports healthy, restful sleep and the body’s natural production of melatonin
• Decreases serum concentration of cortisol (stress hormone) resulting in calming the central
nervous system
• Reduces muscle fatigue and promotes muscle relaxation
• Delivers a healthy, nature-powered dose of magnesium in as little as 3 capsules

A R O M A C O N N E C T ™ WA K E - U P
LIGHT DIFFUSER
A smart, first-of-its kind, app-enabled 4-in-1 device that merges
light, sound, and nature’s best scents to bring you seamless
mornings and peaceful nights.
• Dual-port atomizing diffuser: Effortlessly blend essential oils to
create a customized aromatherapy experience.
• Wake-up light: Promote refreshing mornings and peaceful rest as the light mimics the natural
colors and brightness of the sunrise and sunset.
• Sound machine: Enjoy a variety of soothing sounds, including 10 options such as ocean
waves and birds chirping, with three exclusive sounds from Young Living farms for enhanced
relaxation.
• Alarm clock: Start and end your day punctually with customizable alarm settings.
• AromaConnect app: Schedule customized diffusion that’s convenient and easy to set up.
• Coverage area: Use in areas up to 400 square feet.
• Manual operation: Operate conveniently without relying on the Aroma Connect™ app, providing
flexibility and ease of use.
• 5 ml and 15 ml oil bottle functionality: Diffuse your favorite singles and blends from either 5 or
15 ml bottles.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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