HIUU
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two years. Meeker says that with its blend of unique prod- the company’s venture capital investors. Because of the risks
ucts, Bark & Co., which is based in New York City, tapped associated with their investments in young companies, ven-
into a large and growing segment of dog “parents” who treat ture capital firms expect to receive returns of at least five times
their pets like children. Today, pet industry sales are $70 bil- their original investments. For the venture capital firms that in-
lion per year, and Bark & Co. has extended its product of- vested in Bark & Co. to get back five times what they invested,
ferings beyond its original BarkBoxes to include BarkShop, the company will have to grow to an estimated $500 million
an e-commerce site that allows dog owners to purchase a in sales within the next three or four years. Meeker says that
variety of products without committing to a subscription. the founders’ goal is to give the investors a return of 100 times
The founders say that BarkShop has sold 25 million prod- their investment by becoming the next “Disney for dogs.” The
ucts. Its BarkPost blog, filled with dog news and feel-good question is: Can the entrepreneurs produce those challenging
stories, attracts 10 million unique visitors per month and is results, and, if so, how do they do it?
supported by advertisers such as American Express, Procter
& Gamble, Subaru, and others. BarkLive sponsors events Questions
aimed at dogs and their owners, such as BarkFest, a day-long 1. What advantages does a subscription pricing model
festival in cities across the United States that features live offer a business?
music and fun events. The company’s product extensions 2. Notice that several of Bark & Co.’s ideas for new busi-
carry gross profit margins that average 50 percent of sales, nesses have failed. Is this unusual? Why is it important
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their elevator pitch, reviewed their company’s financials to franchising has presented a steep learning curve and that
come up with a value for the business, and rehearsed an- relinquishing control to franchisees can be disconcerting,
swers to the questions they thought the sharks might ask. they are extremely satisfied with the path they have taken
At the end of their segment, Barbara Corcoran agreed to and the results so far.
invest $55,000 in return for 15 percent of the company
(which established a value of $367,667 for Cousins Maine Questions
Lobster). Corcoran proved to be a valuable investor, helping 1. Suppose that your best friend is considering purchas-
Tselikis and Lomac land appearances on national television ing a franchise such as Cousins Maine Lobster. What
shows, including The Today Show, Good Morning Amer- advice would you give him or her about the right way
ica, Master Chef, and others, and helping them realize that to go about purchasing a franchise?
franchising would be the ideal way to expand their busi- 2. What advantages do entrepreneurs who purchase a
ness. Although Tselikis and Lomac had never envisioned franchise get? What disadvantages do they encounter?
franchising when they started Cousins Maine Lobster, they 3. What is the Franchise Disclosure Document? How
began working with the Franchise Development Group to can it help prospective franchisees evaluate the vari-
create the Franchise Disclosure Document that the Federal ous franchise operations in which they are considering
Trade Commission requires every franchisor to provide to investing?
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ThinkImpact
Which business model is best for bring in up to $100,000 per year. However, if Garlick wants to
enabling a young social entrepreneur to realize ThinkImpact’s mission, he estimates that he will need
engage college students in partnering an additional $200,000 to $250,000. As he has learned, raising
money for a nonprofit is never-ending and takes valuable time
with residents in developing nations to
away from achieving the organization’s mission.
start businesses?
Option 2: Shut down the nonprofit and start a
W hen Saul Garlick was a young boy, he traveled with his
family to Delani, a rural community in Mpumalanga, South
for-profit company. Under this scenario, the for-profit
company would purchase ThinkImpact’s assets and pay off
Africa, and was shocked by the antiquated conditions and its debts, essentially giving Garlick and his employees a
lack of schools in which the residents of the small village fresh start. To finance the new company, he could borrow
lived. He pledged to do something to help. When he was 18, money and approach family members and friends who have
Garlick launched a nonprofit organization, Student Move- indicated that they would invest in a for-profit company if
ment for Real Change (SMRC), and raised $10,000 to build there is a chance of earning a return on their money. The
a school in Delani. Over the next few years, Garlick’s vision for-profit business would generate revenue by charging
for the nonprofit expanded, and SMRC began to focus on colleges and universities a fee to provide students with
sending college students to live with local families in South meaningful, immersive international experiences that focus
Africa and build entrepreneurial ventures with them. While on social enterprise. Garlick estimates that the for-profit
attending graduate school at Johns Hopkins School of Ad- company would hit its breakeven point in three years. His
vanced International Studies, Garlick took 18 undergraduate primary concern is whether colleges and universities would
students on a five-week trip to Mpumalanga. He was dis- be as open to working with a for-profit company as they are
mayed when he saw that the school he had built years before with a nonprofit such as ThinkImpact.
was shuttered and in total disrepair. Option 3: Keep the nonprofit organization but start
It was then that Garlick realized that simply throwing a for-profit business as a subsidiary. This hybrid model
money at a problem would not fix it. incorporates the advantages of the first two options. The
He committed himself to finding a scalable, sustainable nonprofit could still pursue grants and donations, and the for-
solution based on a social entrepreneurship model. Garlick profit operation could utilize traditional sources of financ-
began to reimagine SMRC. What if, he thought, he could ing, including debt, which would make ThinkImpact less
take bright, enthusiastic college students from around the dependent on somewhat unpredictable grants and donations.
world to Africa and have them work with local people to One concern that Garlick has is the potential for a conflict of
develop new ideas and solutions to the most pressing local interest if he is a stockholder in the for-profit subsidiary and
problems? He changed SMRC’s name to ThinkImpact and the executive director of the nonprofit parent company.
began raising money to fund its mission. By 2009, Garlick
Questions
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The average price of a job is $350,000, about $250 Building a Makeover for Hollywood Construction Company,” Miami
Herald, December 6, 2015, http://www.miamiherald.com/news/business/
per square foot. The Stadlens say that their customers are biz-monday/article48340830.html; “About,” Intertech Construction Corpo-
good clients, but Intertech has more than the normal share ration, http://www.iccbuild.com/about/.
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Bluffton Pharmacy
Two New Pharmacy Owners Learn hours in the store and have learned many valuable lessons
as business owners that they had not had the opportunity to
Valuable Lessons About Financial
learn as employees of large chain pharmacies where they
Statements and Analysis had previously worked.
I t has been a little more than two years since Angela Craw-
ford and Martin Rodriguez purchased the Bluffton Pharmacy
Crawford and Rodriguez just received an e-mail from
their accountant that contained the balance sheet and the in-
come statement for Bluffton Pharmacy for the fiscal year
from Frank White, the previous owner and founder, who had that has just ended. The two financial statements appear
started the pharmacy in 1969. The two have spent many long below.
Bluffton Pharmacy
Balance Sheet, December 31, 20XX
Assets
Current Assets
Cash $ 74,473
Accounts Receivable $112,730
Inventory $224,870
Supplies $ 21,577
Other Assets $ 10,202
Total Current Assets $443,851
Fixed Assets
Autos, net $ 33,156
Equipment, net $ 35,706
Furniture and Fixtures, net $ 16,323
Total Fixed Assets $ 85,185
Total Assets $529,036
Liabilities
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Current Liabilities
Accounts Payable $ 29,585
Notes Payable $ 70,902
Line of Credit Payable $ 32,136
Total Current Liabilities $132,623
Long-term Liabilities
Note Payable $170,880
Loan $ 93,346
Total Long-term Liabilities $264,226
Owner’s Equity
Crawford and Rodriguez, Capital $132,187
Total Liabilities and Owner’s Equity $529,036
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Other Expenses
Interest Expense $ 24,879
Miscellaneous Expense $ 374
Total Other Expenses $25,253
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To see how their pharmacy’s financial position has the typical small pharmacy in the industry. The table below
changed since their first full year of operation, Crawford shows the value of each of the twelve ratios from last year
and Rodriguez want to calculate 12 financial ratios. They and the industry median for small pharmacies.
also want to compare Bluffton Pharmacy’s ratios to those of
804
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Leverage Ratios
Debt ratio 0.70 0.62
Debt-to-Net-Worth ratio 2.23 2.1
Times Interest earned ratio 3.04 3.9
Operating Ratios
Average Inventory Turnover ratio 10.90 11.7 times/year
Average Collection Period ratio 14.0 15.0 days
Average Payable Period ratio 5.0 14.0 days
Net Sales to Total Assets ratio 4.75 4.68
Profitability Ratios
Net Profit on Sales ratio 1.94% 2.9%
Net Profit to Assets ratio 9.20% 8.2%
Net Profit to Equity ratio 29.21% 48.0%
*from Risk Management Association Annual Statement Studies and National Community Pharmacists Association
“Let’s see how our ratios compare to last year’s num- What factors are most likely to account for these
bers,” says Angela. changes?
“I hope we’re headed in the right direction,” says Martin. 3. How do the ratios you calculated for this year compare
“There’s only one way to find out,” says Angela with a to those of the typical company in the industry?
slight hint of tension in her voice. Do you spot any areas that could cause the company
problems in the future? Explain.
Questions 4. Develop a set of specific recommendations for improv-
1. Calculate the 12 ratios for Bluffton Pharmacy for ing the financial performance of Bluffton Pharmacy,
this year. using the analysis you conducted in questions 1–3.
2. How do the ratios you calculated for this year
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I t has been a little more than two years since Angela Craw-
ford and Martin Rodriguez purchased the Bluffton Pharmacy
develop estimates for their expenses for the upcoming year
(see the accompanying table on page 807).
Actual sales for the last two months, November and
from Frank White, the previous owner and founder, who had December, were $272,357 and $315,458. The company’s
started the pharmacy in 1969. Although Crawford and Ro- cash balance as of January 1 is $74,473. The interest rate
driguez have prepared budgets for Bluffton Pharmacy and on Bluffton Pharmacy’s current line of credit is 8.25%, and
have analyzed their financial statements using ratio analysis, whatever the pharmacy borrows must be repaid the follow-
they have not created a cash flow forecast. During a recent ing month (with interest), even if it must borrow again in that
meeting, their banker explained the importance of reliable month. The entrepreneurs have established a minimum cash
cash flow forecasts, telling them that banks traditionally balance of $15,000.
are “cash flow lenders.” Bankers appreciate strong balance
sheets and income statements, but they are most interested in
a company’s cash flow because they know that positive cash Questions
flow is required to repay a loan. 1. Develop a monthly cash budget for Bluffton Pharmacy
Crawford and Rodriguez expect sales to increase for the upcoming year.
4.5 percent next year, to $2,504,368. Credit sales account 2. What recommendations can you offer Angela Crawford
for 79 percent of total sales, and the company’s collection and Martin Rodriguez to improve their pharmacy’s
pattern for credit sales is 11 percent in the same month in cash flow?
which the sale is generated, 63.5 percent in the first month 3. If you were Bluffton Pharmacy’s banker, would you be
after the sale is generated, and 22 percent in the second comfortable extending a line of credit to the pharmacy?
month after the sale is generated. The pharmacy’s cost Explain.
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