Environment B2 by Starglish

m up
environment
war 1. What is the quality of the environment in your country?
2. Do you deem the environment is beyond repair?
3. What eco-friendly initiatives do you know? Has your country
introduced any?
4. Have you ever been surprised by the volume of garbage that you
produce?
Task 1. Match the words with definitions

1. hazardous a) reduction in the ozone layer
b) increasing business, cultural and other contacts
2. endangered between countries
3. extinct c) not existing any longer
d) trapping of the sun's warmth in a planet's lower
4. smog
atmosphere
5. globalization e) rain containing harmful chemicals
6. acid rain f) types
g) very few in number, at risk of becoming extinct
7. overpopulation
h) air pollution caused by compounding smoke,
8. species gases, and chemicals, usually found in cities
9. greenhouse effect I) an occurrence of too many people in a particular
area
10. ozone depletion
j) dangerous
Greenwashing
The act of providing the public CAN YOU THINK OF
or investors with misleading or ANY ADVERTISEMENTS
outright false information about YOU HAVE RECENTLY
the environmental impact of a
SEEN THAT INVOLVE
company's products and
operations GREENWASHING?
Task 2. Read the article. What is the charge toward McDonald's,

according to the author?
McDonald's new paper straws - described as "eco-friendly" by

the US fast food giant - cannot be recycled. Last year, it axed
plastic straws, even though they were recyclable, in all its UK
branches as part of a green drive. But the US fast food giant says
the new paper straws are not yet easy to recycle and should be
put into general waste.
McDonald's says the materials are recyclable, but their thickness
makes it difficult for them to be processed. The firm switched from
plastic straws to paper ones in its restaurants in the UK and the
Republic of Ireland last autumn. (...)
But some customers were unhappy with the new straws, saying
they dissolved before a drink could be finished, with milkshakes
particularly hard to drink.
"As a result of customer feedback, we have strengthened our
paper straws, so while the materials are recyclable, their current
thickness makes it difficult for them to be processed by our waste
solution providers, who also help us recycle our paper cups," a
McDonald's spokesman said.
The firm said it was working to find a solution, and that current
advice, as first reported by The Sun, to put paper straws in
general waste was therefore temporary.
"This waste from our restaurants does not go to landfill, but is used
to generate energy," the company added.
A petition by irate McDonald's customers to bring back plastic
straws has so far been signed by 51,000 people.
The restaurant chain uses 1.8 million straws a day in the UK, so the
move to paper was a significant step in helping to reduce single-
use plastic.
Adapted from BBC News. Available at https://www.bbc.com/news/business-

49234054
Task 3. Answer the questions.

1. Do you know any resources that may be used to produce cutlery
instead of plastic?
2. What disposable items do you use? How often?
3. Did your approach towards ecology and saving the environment
changed lately?
4. How is the environment around you? Is it clean?
5. Do you believe human activities contribute to climate change? If so,
what should we do about it? If not, what do you think causes climate
change?
6. Which celebrities are involved with environmental issues?
7. What changes in the weather might we see in the future?
8. Are companies you know more or less environmentally responsible
now than they were in the past? Why do you think that is?
Eco-advertising = green (-washed) persuasion?
Green advertising seeks to promote products or
services by either:
explicitly or implicitly addressing the relationship
between a product/service and the biophysical
IN WHAT TYPES OF
environment, INDUSTRIES CAN YOU
promoting a green lifestyle with or without SPOT GREEN
highlighting a product/service, ADVERTISING?
presenting a corporate image of environmental
responsibility
Task 4. Match the colors that are widely used in eco-advertising with their
meaning. Do you agree with the choice of colors?
green and brown a) to represent pollution and indutrialization

(earthy tones) b) to signify responsibility, faithfulness,
white and calmness in water and sky
blue c) to convey purity, peace and virtue.
grey and black d) to denote life, vegetation and freshness
Green advertising
constitutes the act of disseminating
false, vague, or misleading
information to consumers with the
deliberate aim to present a
In what terms does greenwashing differ as compared
company's environmental practices
or a product's/ service's ecological to eco-advertising?
benefits in a more favorable
(greener/ ecologically responsible)
light (according to Baum, 2012: 425)
Adapted from Stibbe, Arran (2015) Ecolinguistics: language,

ecology and the stories we live by. London: Routledge
Task 5. Watch the advertisement and answer the questions.
https://tiny.pl/wc37s
1. Does the ad represent eco-advertising or is it an example of

greenwashing?
2. According to the advert, what may a person do to stop climate change?
3. What products were promoted simultaneously?
4. What is 'sustainability'?
5. Do you happen to substitute products in your house for more ecological
ones?
6. How often do you see/hear similar advertisements on TV, radio, Internet,
or printed press?
Would you like to be what would you do

what activist
an environmental when the local
groups can you authorities wanted to
activist? why/why wreak havoc in your
recall?
noT? town's park?
Task 6. Guess the idioms and find its meaning
being practical and sensible.
you are not able to see the whole situation clearly because you're looking
too closely at small details, or because you're too closely involved.
bring happiness to someone's life.
a very small portion of the amount that's needed.

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m up

Task 1. Match the words with definitions

Task 2. Read the article. What is the charge toward McDonald's,

McDonald's new paper straws - described as "eco-friendly" by

Adapted from BBC News. Available at https://www.bbc.com/news/business-

Task 3. Answer the questions.

2. What disposable items do you use? How often?

3. Did your approach towards ecology and saving the environment

4. How is the environment around you? Is it clean?

5. Do you believe human activities contribute to climate change? If so,

6. Which celebrities are involved with environmental issues?

7. What changes in the weather might we see in the future?

8. Are companies you know more or less environmentally responsible

green and brown a) to represent pollution and indutrialization

Adapted from Stibbe, Arran (2015) Ecolinguistics: language,

1. Does the ad represent eco-advertising or is it an example of

Would you like to be what would you do

Task 6. Guess the idioms and find its meaning

being practical and sensible.

bring happiness to someone's life.

a very small portion of the amount that's needed.

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