GOVERNMENT COLLEGE OF

NURSING UJJAIN (M.P.)

SESSION 2022-2023
SUBJECT:- ADVANCE NURSING PRACTICE

ASSIGNMENT ON – RATING SCALE

SUBMITTED TO: SUBMITTED BY :-

DR. ANITA ASRANI MADAM. MRS. SAROJ SURYAVANSHI

GOVT. COLLEGE OF M.Sc.. NURSING PREVIOUS YEAR

NURSING UJJAIN (M.P.) GOVT. COLLEGE OF
NURSING, UJJAIN (M.P.)
RATING SCALE
INTRODUCTION:-
Rating scales are the crudest form of measure using scaling technique. Scaling describes the
procedures of assigning numbers to various degrees of opinion, attitudes and concepts.
It is one of the most established question types for online and offline surveys where survey
respondents are expected to rate an attribute or feature. Rating scale is a variant of the popular
multiple-choice question which is widely used to gather information that provides relative
information about a specific topic. Researchers use a rating seale in research when they intend to
associate a qualitative measure with the various aspects of a product or feature. Generally, this
scale is used to evaluate the performance of a product or service, employee skills, customer
service performances, processes followed for a particular goal etc. Rating scale survey question
can be compared to a checkbox question but rating scale provides more information than merely
Yes/No.
DEFINITIONS:
Rating scale is defined as a closed-ended survey question used to represent respondent feedback
in a comparative form for specific particular features/products/services.
A rating scale is a written list of performance criteria that permits the teacher more than two
choices (e.g., good, fair, poor or excellent, good, fair, poor) to judge student performance of each
criterion.
MEANING WITH EXAMPLE:-
An observer may be asked to judge the behaviour he observes and classify it in to categories.
This is essentially the task he performs when completing a schedule, but he can also be asked to
give a numerical value or rating to his judgments.
Rating is a term applied to expression of opinion or judgement regarding some situation, object
or character. Opinion are usually expressed on a scale of values.
"Rating scale refers to a scale with a set of points which describe varying degrees of the
diamension of an attribute being observed. Example: here we judge an object without reference
to other similar objects: eg.
1. like-dislike'
ii. Above average - below average
iii. Other classification with more categories such as like very much-like somewhat- neutral-
dislike some what dislike very much There is no rule to use a two point/three point or with still
more points. In practice 3-7 point scales are generally used for the simple reason that more points
on a seale provide an opportunity for greater sensitivity of measurement.

TYPES OF RATING SCALE

Rating scales can be divided into two categories:
  Ordinal Scales.
 Interval Scales
An ordinal scale is a scale that depicts the answer options in an ordered manner. The difference
between the two answer options may not be calculable but the answer options will always be in a
certain innate order. Parameters such as attitude or feedback can be presented using an ordinal
scale.
An interval scale is a scale where not only is the order of the answer variables established but
the magnitude of difference between each answer variable is also calculable. Absolute or true
zero value is not present in an interval scale. Temperature in Celsius or Fahrenheit is the most
popular example of an interval scale. Net Promoter Score, Likert Scale, Bipolar Matrix Table are
some of the most effective types of interval scale.
There are four primary types of rating scales which can be suitably used in an online survey:
1. Graphic Rating Scale
2. Numerical Rating Scale
3. Descriptive Rating Scale
4. Comparative Rating Scale
1. Graphic Rating Scale:
Graphic rating scale indicates the answer options on a scale of 1-3, 1-5, etc. Likert Scale is a
popular graphic rating scale example. Respondents can select a particular option on a line or
scale to depict rating. This rating scale is often implemented by HR managers to conduct
employee evaluation.
Express the level of satisfaction after using our products.
o Highly Dissatisfied
o Dissatisfied
o Neutral
o Satisfied
o Highly Satisfied
2.Numerical Rating Scale:
Numerical rating scale has numbers as answer options and not cach number corresponds to a
characteristic or meaning. For instance, a Visual Analog Scale or a Semantic Differential Scale
can be presented using a numerical rating scale.

3.Descriptive Rating Scale:

In a descriptive rating scale, each answer option is elaborately explained for the respondents. A
numerical value is not always related to the answer options in the descriptive rating scale. There
are certain surveys, for example, a customer satisfaction survey, which needs to describe all the
answer options in detail so that every customer has thoroughly explained information about what
is expected from the survey.

4.Comparative Rating Scale:

Comparative rating scale, as the name suggests, expects respondents to answer a particular
question in terms of comparison, i.e. on the basis of relative measurement or keeping other
organizations/products/features as a reference.
Examples of Rating Scale Questions
Rating scale questions are widely used in customer satisfaction as well as employee satisfaction
surveys to gather detailed information. Here are a few examples of rating scale questions-
 Degree of Agreement: An organization has been intending to improve the efficiency of
their employees. After organizing multiple courses and certifications for the employees,
the management decides to conduct a survey to know whether employees resonate with
their ideology behind these certifications. They can use a rating scale question such as
Even Likert Scale or Odd Likert Scale to evaluate the degree of agreement.
 Customer Experience: It is important to collect information about customer experience.
It is important for organizations to gather real-time details about product or service
purchase experiences. A rating scale question such as a Semantic Differential Scale can
help the organization's management to collect and analyze information about customer
experience.
 Analyze brand loyalty: Organizations thrive on customer loyalty towards their brand.
But brand loyalty is a factor which needs to be regularly monitored. Using a rating scale
question such as Net Promoter Score can help organizations in garnering real-time details
about customer loyalty and brand shareability. A rating question: "On a scale of 0-10,
considering your purchasing experience, how likely are you to recommend our brand to
your friends and colleagues?" can be effective in monitoring customer satisfaction and
loyalty.

LIKERT SCALE
A survey scale represents a set of answer options either numeric or verbal that cover a range of
opinions on a topic. It's always part of a closed-ended question (a question that presents
respondents with pre-populated answer choices)
The Likert scale, which falls under our definition of a survey scale, is a 5 or 7-point scale that
ranges from one extreme attitude to another, like "extremely likely" to "not at all likely."
Typically, they include a moderate or neutral midpoint.
VISUAL ANALOG SCALE (VAS)
Visual analog scale (VAS) and its corresponding visual analog pain scale, is a psychometric scale
that is generally used in hospitals and clinics by doctors to conduct pain scale surveys to
understand varying degrees of pain or discomfort experienced by a patient. Alternatively, it is
also used in surveys to measure characteristics and attitude across a range of continuous values.

USES OF RATING SCALE

 Gain relative Information about a particular subject: In a sample size of 1000
individuals, each individual will have a different outlook towards a topic. Gathering
comparative information about. satisfaction levels, the frequency of use, loyalty and
many other such parameters.
 Compare and analyze data: Researchers can collect unbiased data from the target
audience and analyze that using online survey softwares such as QuestionPro. If a rating
scale question is used across a considerable sample size, there are chances that the margin
of error in obtained data can be reduced or eliminated.
 Measure one important product/service element: There are surveys where certain
topics need to be addressed specifically, in order to understand the target market in a
better manner. Rating scales can be implemented in such cases where there are multiple
important elements which are to be analyzed. For instance, to measure degree of
agreement, frequency, satisfaction etc.
ADVANTAGES OF RATING SCALE
 Rating scale questions are easy to understand and implement.
 Offers a comparative analysis of quantitative data within the target sample for researchers
to make well-informed decisions.
 Using graphic rating seales, it is casy for researchers to create surveys as they consume
the least time to configure,
 Abundant information can be collected and analyzed using a rating scale.
 The analysis of answer received for rating scale questions is quick and less time-
consuming.
 Rating scale is often considered to a standard for collecting qualitative and quantitative
information for research

CONCLUSION
Qualitative description of a limited number of aspects of a thing or a trait of a person can
easily been done by rating scale. The rating scale procedures exeed all psychological
measurement methods.
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INTERNET REFERENCES
6. www.pubmed.com
7. www.medline.com
8. www.nursingcare.com
9. www.nursingworld.com