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Zomato ....

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8 views

Zomato ....

Uploaded by

poetryy034
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Department of Commerce

Certificate

This is to certify that Drishti Haresh, student of class


XI division B has successfully completed SWOT
Analysis project on Zomato under the guidance of
Ms. Zehra Rizvi (Marketing Teacher)
during the academic year 2024-2025 in partial
fulfillment of the Marketing practical examination
conducted by Gems Our Own Indian School, Dubai,
UAE.

Name of Teacher: Ms. Zehra Rizvi


Signature:
INDEX
01. Cover page
02. Certificate
03. Index
04. Introduction
05. Analysis
06. Strengths
07. Weaknesses
08. Opportunities
09. Threats
10. Conclusion
11. Bibliography
INTRODUCTION
Zomato, founded in 2008, is a leading
global food delivery and restaurant
discovery service. Initially started as
Foodiebay, it was rebranded to Zomato in
2010. Zomato operates in over 24
countries, offering services that include
online ordering, restaurant reservations,
and reviews. This SWOT analysis aims to
evaluate Zomato's strategic position by
identifying its internal strengths and
weaknesses, as well as external
opportunities and threats.
ANALYSIS
STRENGHTS WEAKNESSES
Brand Recognition: High Operational Costs:
Extensive Database: Dependence on Delivery
Diverse Services: Personnel:
Technological Innovation: Market Saturation:
Strategic Acquisitions: Regulatory Challenges:

OPPORTUNITIES THREATS
Market Expansion: Intense Competition:
Partnerships and Economic Downturns:
Collaborations: Technological Disruptions:
Technological Negative Publicity:
Advancements:
Health and Wellness
Trends:
STRENGHTS
Brand Recognition: Zomato is a well-known
brand with a strong presence in the food
delivery and restaurant discovery market.
Extensive Database: The company boasts a
comprehensive database of restaurants, menus,
and user reviews, making it a valuable resource
for users.
Diverse Services: Zomato offers a variety of
services including food delivery, table
reservations, and Zomato Pro (subscription
service with benefits).
Technological Innovation: The company has a
robust app and website platform with user-
friendly features and seamless navigation.
Strategic Acquisitions: Zomato has acquired
several companies to expand its market reach
and enhance its service offerings.
WEAKNESSES
High Operational Costs: The logistics and
delivery operations involve significant costs,
impacting profitability.
Dependence on Delivery Personnel: The
quality of service can be inconsistent due to
the reliance on third-party delivery
personnel.
Market Saturation: In major markets,
Zomato faces stiff competition from other
established players like Swiggy and Uber
Eats.
Regulatory Challenges: Operating in
multiple countries exposes Zomato to
varying regulatory environments and
compliance requirements.
OPPORTUNITIES
Market Expansion: There is potential for
growth in emerging markets where online
food delivery is still in its nascent stages.
Partnerships and Collaborations:
Collaborating with more restaurants and
food chains can enhance service offerings
and customer satisfaction.
Technological Advancements: Leveraging AI
and data analytics can improve personalized
recommendations and operational
efficiency.
Health and Wellness Trends: Offering
healthier food options and catering to
dietary preferences can attract a broader
customer base.
THREATS
Intense Competition: Rivalry from other
food delivery services and new entrants can
erode market share.
Economic Downturns: Economic instability
can reduce consumer spending on dining
and food delivery services.
Technological Disruptions: Rapid
technological changes can make existing
systems and processes obsolete.
Negative Publicity: Issues related to food
quality, delivery delays, or customer service
can harm the company's reputation.
CONCLUSION
Zomato stands out as a significant player in the
global food delivery and restaurant discovery
market due to its strong brand, diverse services,
and technological innovation. However, it faces
challenges like high operational costs, market
saturation, and regulatory hurdles. By leveraging
opportunities in market expansion, technological
advancements, and strategic partnerships, Zomato
can enhance its competitive edge. Addressing
weaknesses and mitigating threats through
efficient strategies will be crucial for Zomato's
sustained growth and success.
BIBLIOGRAPHY
https://www.wikipedia.org https://iid.co
https://businessmavericks.org
https://www.goteso.com/product s/clone-
scripts/build-best-onlinefood-ordering-
delivery-andrestaurant-finder-or-
tablebooking-mobile-apps-likezomato.html

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