Bolt Food

Account Report: February

 Quick Overview

4 257 €38 184 19

Monthly Revenue Number of Accounts

Orders Received

€9.77 98% 9

Avg Order Value Avg Order Acceptance Rate Cuisines Represented

Order Rates

Average Orders = 224 orders/month

Outliers

- Bone Daddy’s, Home Burgers and Sweet &

Coffee achieved significantly higher orders
bringing up the total average order rates of
all accounts.
- Should we remove the top 3 accounts, the
true average order rates would be 142
orders per month
 Interventions necessary to increase average order rates

● Understand each restaurant’s average ● Understand the demographics of the

monthly sales and set a target percentage geographic location of each restaurant and
of those sales that we can aim to reach base average expected spend vs
● Understand the market share of each restaurant average prices
restaurant against direct competitor ( same ● Consider frequency of purchase to
cuisine) and total competition which determine buying habits of which
includes all restaurants restaurants are considered daily meal
items or special treat
Sales Lost Due to Unavailability

This graph clearly shows the correlation

between potential sales lost when
restaurant was not online and available.

It is therefore a plausible assumption that

next month’s strategy includes
re-negotiating operational hours for the
restaurants with the highest sales lost
due to unavailability.

There is very little we can do to influence

potential sales lost due to unaccepted
orders as this is an operational variable
from the restaurant - except maybe
implement a surge-like feature for
restaurants when traffic is expected to
pick up for better preparation
Most important Account
Bone Daddy’s presents to be the most important
account since it boasts the highest number of orders
and is also the market leader to the most popular
cuisine ordered by our customers - Asain.

With an average order of €8,52, they are relatively

very affordable and are also the most affordable
within their category.

Bone daddy’s also has an availability rate and order

acceptance that is almost perfect, coupled with a
4.70 rating for good service which is significantly
impressive considering the amount of orders
processed
5 Accounts with the most potential
● Home Burger - Lead the Burger category significantly with extreme deviations between their
competitor’s order numbers which show that they are not only influenced by price but by buyer
preference as it also has a higher Bolt rating.
● Sumo Sushi - Most Net profitable account with significant potential of increasing order numbers if
cost effective marketing used efficiently.
● Donut Factory - Holds the highest average value which comes as an anomaly since this out performs
main meal food items which are usually considered more expensive i.e. steak and sushi shows that
people really like the donuts and are willing to splurge potentially for more than 1 consumers
● Pueto Madero Steak House - although this account holds relatively low order numbers, they have a
5.0 bolt rating which shows ultimate customer satisfaction and who are liely to return and purchase in
the future
● Di Lucca - Although they are the cheapest average order value, they also have a 4,60 bolt rating and
improved by adding photos of menu and better branding to better compete with direct competition
Accounts at Critical Level

Di Lucca Pizza Sandwich Qbano

- Di Lucca has a terrible combination of - Lowest Net Rate profitability that is also not
significantly low orders and low net justified by the low order numbers
profitability per each order at -11%. received. There is need to re-negotiate
commision percentage to increase net
profitability and also increase average
order value
Pointers on how to increase Net Rates

● Investigate each restaurant’s average monthly in store sales for better projected targets in Bolt monthly sales
● Assign individual goals and targets for each account based on their in store monthly sales
● Re-negotiate commission structures using real time data on our current Net Rates and average order values we
have received to better align with our target net rates. This may include increasing prices of items or increasing
the values of each meal at a higher price.
● Negotiate combo deals for restaurants with generally low order values to increase the value per order whilst also
delivering more value to the consumer
● Negotiate Availability times with restaurants that present a significantly high loss of sales due to low availability
● Organise photoshoots for restaurants without photos on their menus to increase visual appeal and demonstration
of products
● Qualitative analysis on the Bolt audience to better understand our demographics, buying power and buying habits
( i.e. consumers who order in so they do not cook vs consumers who occasionally treat themselves to takeout)
● Analize peak order times and discuss with clients to be better prepared for the surge
Proposed Upcoming Campaigns and Price Promotions

Campaigns Discounts

- Di Lucca - make sure restaurant has - Chef Burger - Monthly orders are almost
photos for the whole menu then promote 10x lower than their direct competition
- Pueto Madero SteakHouse - increase showing good size market but very low
monthly sales by targeting customers who market share
buy at a similar price range
-
Proposed Commercial Plan
Sweet & Coffee
Last Month Report

Orders Processed on Bolt = 483

Turnover = €3 612,89

Average Order Value = €7,48

Order Ratings = 4,60

 The rise in South Africa’s middle class
has lead to significant growth within the
coffee and café culture in the country.
The specialty coffee industry has had a
steady 2% compound growth from year
Industry Insights to year which has also seen a rise in
interest from international coffee giants
including Starbuck, Costa Coffee and
Krispy Kreme, taking a keen interest in
the country’s meteoritic growth in
industry
How Bolt Can Help You Grow
 ● Convenient delivery service that is quick and
efficient

● Grow your customer base and expand from within

Engage and Sell your geographical location

to Consumers
● Better understand your consumers through our
from any location market data insights to help you better
understand the market and potential growth
areas

● Maximise the number of coffees, baked goods

and roasted beans sold without compromising on
your space and instore capacity
How we will help your brand grow

Hypertarget
Engage Promote

Identify avid coffee

drinkers from within your Offer first time customers an attractive discount on their
5 km location to your Engage your target first purchase to entice trial. Once customers try
store customer when they are
most likely to consume
coffee during the day by
using push notifications
How you can help us help you.

Increase your availability Quicker Order Dispatch Increase Bakery Selection Increase Visibility/Visual
Appeal
Last month’s sales data shows us 15% of last months orders were Comparative data analysis shows
that you lost a potential 68 order more than 10 minutes late. An that stores selling a wide
Restaurants with photos for every
because you were offline. A simple increase order dispatch for selection of specialty bakery
menu item have higher order
12% increase in availability will quicker delivery will develop more goods have average order values
numbers as this simple marketing
lead to a direct 14% growth in consumer satisfaction and higher more than double of yours.
tool increases visual appeal since
revenue dependency on online orders Brunching out/growing your
customers can see and have an
rather than walking or driving to dessert options will have a
idea what they are buying. We will
the closest store significant impact on orders and
also use these images for
revenue generated
effective marketing and
promoting your restaurant
Proposed Marketing Campaign Activities: 01/04/22 - 30/04/22

Offer exclusive 50%

discounts on 100 Orders
03
Estimated €374 total budget for discounts
Improved in-app visibility

Free 3 hour Photography

02 Session
01
New menu update and ensure that Sweet &
Coffee have photography content for 100%
of menu and content we can use for
marketing
Campaign Targets and Goals
● Increase visibility and availability

● Induce trial for consumers to try order daily

coffee and breakfast/dessert options online

● Achieve a 50% growth in revenue with the

combination of increased availability to
increase number of orders processed, 50%
discount to a select number of new customers
and increase average order value by
expanding specialty bakery items available for
higher average basket spend