Distributed by: ................................................................................ Order Line: ......

www.moodhaircolour.com Mood Hair Colour

Distributed by: ................................................................................ Order Line: ..........................................................
www.moodhaircolour.com Mood Hair Colour

.6 MAHOGANY
.2 GREEN ASH
NATURAL ASH

.1 BLUE ASH
.00 INTENSE

.4 COPPER

.6 MAHOGANY
.2 GREEN ASH
.00 NATURALS

NATURALS
NATURAL ASH

.1 BLUE ASH
INTENSE

.3 GOLD

.4 COPPER

.5 RED

.8 BROWN
NATURALS

NATURALS

.7 VIOLET
.3 GOLD

.5 RED
Toner

White Booster
Toner 0.0 901
ExtraBooster
White High Lift Blondes 0.0 12.0 12.11 12.61
High High
Extra Lift Blondes
Lift Blondes 12.0 11.0 11.10
12.11 11.2 12.61 12.71
Platinum
High Blonde
Lift Blondes 11.0 10 10.00
11.10 11.2
Extra Light Blonde 9 9.00 9.1 9.23 9.3
Platinum Blonde 10 10.00
Light Blonde 8 8.00 8.01 8.1 8.23 8.3 8.33 8.38 8.43
Extra Light Blonde 9 9.00 9.1 9.23 9.3
Medium Blonde 7 7.00 7.01 7.1 7.23 7.3 7.34 7.44 7.45 7.48 7.55 7.57
Light Blonde 8 8.00 8.01 8.1 8.23 8.3 8.33 8.38 8.43
Dark Blonde 6 6.00 6.01 6.1 6.23 6.3 6.34 6.4 6.55 6.50 6.57
Medium Blonde 7 7.00 7.01 7.1 7.23 7.3 7.34 7.44 7.45 7.48 7.55 7.57 7.82 7.86
Light Brown 5 5.00 5.01 5.1 5.3 5.34 5.5 5.55 5.6
Dark Blonde 6 6.00 6.01 6.1 6.23 6.3 6.34 6.4 6.55 6.50 6.57 6.7 6.82 6.86
Brown 4 4.00
Light Brown 5 5.00 5.01 5.1 5.3 5.34 5.5 5.55 5.6 5.82 5.86
Dark Brown 3 3.00
Brown 4 4.00 4.7 4.86
Black 1 1.11
Dark Brown 3 3.00
Creators Blu Verde Arancio Rosso
Black 1 1.11
MOOD NUMBERING SYSTEM MOOD CHROMATIC WHEEL MOOD Color Cream Guidelines Highlift Blonde Guidelines Creators Guidelines SKIN TES
• If you look at a colour chart you will see that all colours Highlift series Creator - Neautralise • All clients m
All Shades
Creators
have names and numbers. Blu Verde Arancio Desired result
Rosso
MOOD Activator
Viola
If used to neutralise, the creators should be mixed from 1%
technical se
Desired result MOOD Activator •If there has
• Names are for clients, numbers are for hairdressers. and up to a maximum of 10% of the total mixture.
• Same level or Highlift Blondes 11 Series • 9% (30 vol) the hair.
Level % Corrector
MOOD NUMBERING SYSTEM MOOD CHROMATIC WHEEL MOOD Color Cream Guidelines
darker. Highlift
3% Blonde
(10 vol) Guidelines •Lighten 3-4 levels.Creators• Guidelines
12% (40 vol)
10
SKIN TESTING
1%
HOW DOES THE NUMBER SYSTEM
• If you look at a colour chart you will see that all colours
• Lighten 0-1 levels.
Creator - Neautralise • All clients must have a skin allergy test 48 hours prior to a HOW TO
All Shades
MOOD Colour Chart JANUARY Highlift series Highlift
2019.qxp_Layout 1 Blondes 12 Series
09/01/2019 • 15:34
12% (40 vol)Page 1
WORK? 9 2%
have names and numbers. • Lighten 1-2 levels. 6% (20 vol) technical service.
Desired result •Lighten 4 levels. If used to neutralise, the creators should be mixed 8from 1%
MOOD Activator 4%
The first Desired result MOOD•Activator
Lighten 2-3 levels. 9% (30 vol) •If there has been a previous allergic reaction, do not colour • Mix the t
•• Names are number
for clients,represents
numbers arethe depth of the colour, which
for hairdressers. and up to a maximum of 10% of the total mixture.
is how light or dark the colour appears. • Same level or Highlift Blondes 11 Series • 9% (30 vol) 7 the hair.6% • Place a d
Level % Corrector
• The following numbers define the primary and secondary darker. 3% (10 vol) •Lighten 3-4 levels. • 12% (40 vol) 6 8%
ear using
tone.DOES THE NUMBER SYSTEM 10 1%
HOW • Lighten 0-1 levels. 5 10%
• Allow to
WORK? Highlift Blondes 12 Series 9 2% HOW TO DO A SKIN TEST
• Lighten 1-2 levels. 6% (20 vol) • 12% (40 vol)
•Lighten 4 levels. • Allow a p
8 4% • Mix the target colour with MOOD Activator.
• The first number represents the depth of the colour, which • Lighten 2-3 levels. 9% (30 vol) Creator - Enhance
Depth: Blonde applicati
is how light or dark the colour appears. 7 6% Place a dotorofstrengthen
product on thethe
crease of character,
the arm or behind
Secondary tone: Red • If used to• enhance tonal it the • If any irr
• TheEXAMPLE
following numbers define the primary and secondary 6 8% is recommended the creator is mixed up to 25% of the
ear using a cotton bud.
tone.
7.45 is Copper Red Blond. 7.45 www.moodhaircolour.com
5 10% total formula. Mood Hair Colour
• Allow to develop for at least one hour, uncovered.
• Always remember to include the quantity of Creator Top Tip
Primary tone: Copper added when calculating
• Allow a period of Activator.
48 hours between the test and colour
• Use reco

SH
Creator - Enhance All levels Up to 25%
H

Depth: Blonde application. record sk

H
E
 MOOD COLOR CREAM
Page 3

Page 4
What is MOOD Color?

Ingredients
MOOD CONTENTS
Page 5 MOOD Numbering system

COLOUR THEORY
Page 7 Oswald chromatic wheel

Page 8 Lightening natural hair

DIAGNOSIS
Page 9 Consultation guidance
Page 10 Skin testing

USAGE
Page 11 Mixing, development & activator

Page 12 White hair coverage

Page 13 MOOD 0.0

Page 14 Creators

Page 15 MOOD Bleach & mixing guidance

Page 16 MOOD Color Assist

APPLICATION
Page 17 Regrowth & Virgin head guidance

Page 18 Colour change - Light to dark

Page 19 Colour change - Dark to light

Page 20 Colour cleansing guidance

Page 21 Colour removal

TEXTURIZATION
Page 22 MOOD Curl&Wave

2
MOOD COLOR CREAM

WHAT IS MOOD COLOR?

• MOOD COLOR Cream is a complete range of 77 vibrant
colours from rich naturals to fashion shades to highlift Blondes.
• All the colours are intermixable to give endless possibilities.
• MOOD COLOR 1:1 should always be mixed with Mood
Activator to guarantee stability of the mixture and excellent
development of pigments.

NEW CREAM BASE

COLOR YOUR HAIR, • MOOD Color Cream has been reformulated with a new
cream base.
CHANGE YOUR MOOD
• It has improved moisturising action that guarantees a
MOOD provides all that a salon needs perfect penetration of pigments and a prolonged duration of
to color, bleach and protect the hair color. the colour.

3
MOOD COLOR CREAM
BENEFITS OF
MOOD COLOR CREAM
• Excellent coverage
WHAT ARE THE INGREDIENTS?
• Incredible shine
Working together to deliver optimal colour, shine and coverage.
• Ultra long lasting, intense colour
• Dermatologically tested

QUINOA EXTRACT
• Helps protect and repair the
hair.
• Adds shine.
• Increases colour brilliance.
• Hydration to the scalp.

CRANBERRY EXTRACT
• Naturally rich in Vitamin C
and Tannins.
• Antioxidant and fights free
radicals to prolong colour
longevity.

4
MOOD COLOR CREAM MOOD CHROMATIC WHEEL

MOOD NUMBERING SYSTEM

• If you look at a colour chart you will see that all colours
have names and numbers.
• Names are for clients, numbers are for hairdressers.

HOW DOES THE NUMBER SYSTEM

WORK?
• The first number represents the depth of the colour, which
is how light or dark the colour appears.
• The following numbers define the primary and secondary
tone.

Depth: Blonde
Secondary tone: Red
EXAMPLE
7.45 is Copper Red Blond. 7.45
Primary tone: Copper Top Tip

Darker colours will make tone appear more subdued as it's too dark to
reflect a true tone.

5
MOOD COLOR CREAM

TONE

Tone Tonal name

DEPTH

0 Natural
1 Black

1 Ash
3 Dark Brown
2 Beige
4 Brown
3 Gold
5 Light Brown
4 Copper
6 Dark Blonde
5 Red
7 Blonde
6 Mahogany
8 Light Blonde
7 Violet
9 Extra Light Blonde
8 Brown
10 Platinum Blonde
9 Olive

6
MOOD COLOUR THEORY PRIMARY COLOURS
All the colours derive from 3 primary colours, they
cannot be recreated through mixing other colours.
Red, Yellow & Blue.
THE OSWALD CHROMATIC WHEEL
• Every colour imaginable is a combination of the primary
colours in different amounts. SECONDARY COLOURS
• The mixture of all colours together creates a neutral brown. Secondary colours are created when 2 primary
• Understanding neutralisation together with the undertones in colours are mixed together at equal proportions.
the hair colour are fundamental to professional hair colouring. Red + Blue = Violet

TERTIARY COLOURS
Tertiary colours are combinations of primary and
secondary colours.
Blue (Primary) + Violet (Secondary) = Blue Violet.

COMPLEMENTARY COLOURS
Complementary. Colours that are opposite each
other on the colour wheel. When combined, cancel
each other out.
Violet <-> Yellow

7
MOOD COLOUR THEORY
UNDERTONE CHART
Level Undertone Neautralising Tone

LIGHTENING NATURAL HAIR 10 Very pale yellow Violet

9 Pale Yellow Violet
Hair, by nature, is coloured. Natural hair colour is due to specific
8 Yellow Violet
pigments in the hair fibre called melanin.
7 Orange Yellow Blue/Violet
6 Orange Blue
WHAT HAPPENS? 5 Red/Orange Green/Blue

•During the lightening process the brown base will disappear 4 Red Green
quickly. 3 Red Green

•This will reveal a warm red colour, which then lightens to orange 2 Red Green
then finally to yellow. 1 Red Green
•These underlying pigments are referred to as undertones.

UNDERTONES
• Undertones will affect final colour result, so it is important to
consider this when colouring the hair.
• The chart above clarifies the undertone that is exposed at
each level during the lightning process.

8
MOOD DIAGNOSIS DIAGNOSIS GUIDELINES
Natural colour • Assess the natural depth and tone of the hair.

Previous • Check for previous technical treatments as this

treatments can affect the outcome.
DIAGNOSIS % of white hair • Use the white hair guidelines.
• A precise diagnosis of the client’s hair is essential. • If there are any disorders such as inflammation
• Misjudgment at this stage means the result may not be what Evaluate the or open wounds, do not proceed.
the client was expecting. scalp • Recommend referral to a doctor or
dermatologist.
• Normally it is immediately obvious if a client has natural, virgin
or previously coloured hair. • Check if the client has had a skin test and a
• In many cases, this may not be as obvious as it seems. Skin Allergy history of reactions to colour.
Testing • If a client has had a previous allergic reaction,
it is not recommended to colour the hair.

Top Tip

• Asses the natural depth and tone.

• Check for any previous technical treatments.

• The MOOD Shade guide has been designed to ensure that

colour matching is as easy as possible. Consider the root,
mid-length and end colours.

9
MOOD DIAGNOSIS
HOW TO DO A SKIN TEST

• Mix the target colour with MOOD Activator.

SKIN TESTING • Place a dot of product on the crease of the arm or behind the

• All clients must have a skin allergy test 48 hours prior to a ear using a cotton bud.
technical service. • Allow to develop for at least one hour, uncovered.
•If there has been a previous allergic reaction, do not colour • Allow a period of 48 hours between the test and colour
the hair. application.
• If any irritation appears DO NOT PROCEED.

Top Tip

• Use record cards not only for colour mixes but also to
record skin tests.

• The clients should sign the skin test record as evidence it

has been done.

• Record your mixes accurately for reference.

10
MOOD USAGE

MOOD Color Cream Guidelines Highlift Blonde Guidelines

All Shades Highlift series
Desired result MOOD Activator Desired result MOOD Activator
• Same level or Highlift Blondes 11 Series • 9% (30 vol)
darker. 3% (10 vol) • Lighten 3-4 levels. • 12% (40 vol)
• Lighten 0-1 levels.
• Lighten 1-2 levels. 6% (20 vol) Highlift Blondes 12 Series
• 12% (40 vol)
• Lighten 2-3 levels. 9% (30 vol) • Lighten 4 levels.

Lighten up to Lighten up to
1:1 1:2
3 Levels 30-40 mins
4 Levels 45-50 mins

11
MOOD USAGE
RESISTANT WHITE HAIR?
When colouring resistant white hair (70-100%) there are
White Coverage Guidelines additional steps that can be taken to optimise the coverage of
% Natural MOOD COLOR CREAM.
% White hair % Target Colour
series
0/40% Total mixture
40/70% 75% 25%
70/100% 50% 50%
ADD 0.0 ACTIVATOR
OR
10% 9% / 30 Vol

Top Tip
• Application is key to a successful coverage of white hair.

• Ensure that plenty of product is applied.

• Don’t forget to cross check your application.

12
 MOOD USAGE
RESISTANT WHITE HAIR

WHAT IS 0.0?
• MOOD 0.0 is a lightening enhancer. 1:1 1:1
• It is a multi use product that gives flexibility to the colourist
+
MOOD MOOD
and can be used in many ways. COLOR CREAM 0.0 (10%)
• Since 0.0 has the same base without colour pigments, it
mixes perfectly with all the shades.

HIGHLIFT BOOSTER

Natural Hair Coloured Hair

Up to 3-4 levels lift. 0.0 Up to 1-2 levels lift. 1:2 1:2
+
MOOD MOOD
11/12 series 0.0 (50%)

TINT REMOVAL

1:2
MOOD
0.0 (100%)

13
MOOD USAGE
Creators Guidelines
WHAT ARE THE MOOD CREATORS? Creator - Neautralise

The creators have been designed to be mixed with the other If used to neutralise, the creators should be mixed from 1%
shades and aid in achieving the desired tone. and up to a maximum of 10% of the total mixture.

Color Creators have two uses: Level % Corrector

•Enhancing colours. 10 1%

•Neutralising colours. 9 2%
8 4%
7 6%
6 8%
5 10%

Creator - Enhance
• If used to enhance or strengthen the tonal character, it
is recommended the creator is mixed up to 25% of the
total formula.
• Always remember to include the quantity of Creator
added when calculating Activator.
All levels Up to 25%

14
 MOOD USAGE
MIXING WITH MOOD
When mixing colour, always:
MOOD BLEACH Guidelines • Use a scale for precise measuring.
10/20/30/40 Volumes • Mix the cream and peroxide until a homogeneous mixture
Product Action is obtained.

• Classic bleach powder. • Apply mixture as soon as it is ready and don’t let it
• MOOD White bleach oxidise.
• Suitable for all types of lifting.

• Specific anti-orange bleach with blue

• MOOD Blue bleach pigment.
• Suitable for all types of lifting.

Lighten up to
1:2
6 Levels Up to 50 mins

Top Tip

• It isn’t recommended to cleanse the hair prior to the colour

application.

15
MOOD COLOR ASSIST
LIVE IN COLOR,
FEEL YOUR MOOD

COLOR ADDITIVE – SKIN PROTECTOR

400ml
Color additive and skin protector with natural oils. Prevents
scalp staining and adds extra softness, combability and
shine to final color result.

HOW TO USE:
• AS A COLOR ADDITIVE
Add 7g MOOD COLOR ASSIST every 80g color mixture and
apply as usual.

• AS A SKIN PROTECTOR
To prevent staining, apply a small quantity of pure product
along the hairline using finger tips.

16
MOOD APPLICATION
VIRGIN HEAD APPLICATION
Start application on mid-

REGROWTH APPLICATION 1 lengths & ends in small

sections. 10-15 mins
Leave 2 cm of the root area
All shades 30-40 mins
1 Highlift Blondes 11 Series 45 mins
out.

Highlift Blondes 12 Series 50 mins

VIRGIN HEAD APPLICATION

2 Apply the colour to the
roots for the remainder of As instructed
REFRESH APPLICATION time.
Refresh of depth 10-15 mins
2
Emulsify with water for 5
Tonal refresh
mins Top Tip

• Development time depends on activator and desired result.

17
MOOD APPLICATION

LIGHT TO DARK - COLOUR CHANGE

• When hair has been bleached, highlifted or highlighted, Pre-pigmentation Guidelines
clients sometimes desire a darker shade.
APPLICATION
• If darkening more than 2 levels, a pre-pigmentation is
• Do not cleanse the hair.
necessary to ensure the perfect result.
• Apply the appropriate undertone shade to the previously
lightened areas.
• Mix 1:1 with water.
• Dry the hair.
PRE-PIGMENT COLOUR
• Apply the target shade.
Target level Recommended shade
Levels 8-9 9.3
Levels 6-7 8.43
Levels 1-5 6.50 Top Tip
• Consider the porosity and elasticity of the hair, due to its
previous history of being lightened.

• Ensure that you select the appropriate shade for your target
colour.
1:1
Water

18
MOOD APPLICATION
Top Tip
• The gentler a formula, the less reactive it will be to removal of
DARK TO LIGHT - COLOUR CHANGE colour - Ideal for tonal correction.
A bleach cleanse can be used to remove oxidation colour.
• On dry hair a bleach cleanse may not penetrate the hair as
Depending on the correction needed, different types of thoroughly.
bleach cleanses provide different types of removal.
• When using a shampoo you will find that a more caring the
This can vary from a soft removal of undesired tonality shampoo and the lower its pH level, the softer the process.
through to depth and tone.

Dark To Light Guidelines

CORRECTION TYPE OUTCOME

Ideal for full colour corrections where the

Deep Cleanse removal of depth and tone are required.
Bleach and MOOD
Activator Note: This is the strongest option for
colour correction.

Ideal for full colour corrections where the

Moderate Cleanse removal of depth and tone are required.
Bleach. MOOD Activator,
shampoo and water. Note: This is less reactive and strong due
to the introduction of water and shampoo.

Soft Cleanse
Ideal for the removal of tonal corrections.
Bleach and shampoo

19
MOOD APPLICATION
MODERATE CLEANSE
DEEP CLEANSE

+ + +
+ 1:4
MOOD MOOD Water MOOD
MOOD MOOD White Bleach Shampoo Activator
White Bleach Activator 6% / 20vol
3% / 10vol

1:1:1:1

SOFT CLEANSE

Top Tip

+ 1:2 • All 3 options are relevant for colour corrections.

• The decision should be made depending on the level of lift needed and the
MOOD consistency.
MOOD
White Bleach Shampoo
• For corrections of little spots, a thicker consistency is better and a quick and
even distribution is easier using a more liquid consistency.

20
MOOD APPLICATION

Rinse and removal of tint

1. Add a small quantity of warm water.
2. Gently massage to emulsify and rinse out thoroughly until
water runs clear.
• Cleanse: MOOD Color Protect Shampoo.
• Treat: MOOD Color Protect Conditioner.
• Protect: MOOD Color Protect Serum.

COLOR PROTECT,
PROTECT THE COLOR,
KEEP YOUR MOOD

Top Tip
• When emulsifying the colour, pay special attention to the scalp and
hairline.
21
MOOD CURL&WAVE
PERM LOTION - 400ml
Enriched with plant keratin with restructuring properties and
an odor control fragrance. Two different strengths, for natural
or treated hair.

NEUTRALIZER - 1000ml
Formulated to work in synergy with MOOD Wave Lotion.

HOW TO USE:
Wash hair with MOOD Daily Care Shampoo, remove excess
water and begin winding hair on chosen curlers.
Saturate each curler evenly WITH MOOD Curl & Wave lotion.
Allow to process for 5 to 12 minutes (according to hair type
and desired result), without heat and without a cap.
Rinse thoroughly for a few minutes with lukewarm water.
Blot the hair and then saturate each curler with the MOOD
Neutralizer.
Top Tip
Allow to process for 5 minutes, remove the curlers gently and
• Create sections for winding that are the same width as the reapply the neutralizer, leaving it on for a further 5 minutes.
curler.
Rinse WITHOUT SHAMPOO. Continue with a MOOD
• Each curler should have a maximum of 6/8 rotations.
conditioner or mask according to hair type.
• During the processing time with MOOD Wave Lotion, take a
test curl every 3/5 minutes.
• For hair with highlights, spray hair with water to keep it moist
during the winding phase and again before saturation.

22
 .
i s ...
MADE IN ITALY

UK Distributor:
JGR U.K. Distributions Ltd Lowton Business Park WA3
2AP
Email:hello@moodhaircolour.com Tel: 0161 410 0220